Recently, it was learned from the relevant departments of Baiyin City that the first live e-commerce competition and the selection of "Top Ten Online Goods Brands" in Baiyin City will officially start on May 1, with a duration of 15 days. At present, the organization and registration of the contest are being stepped up. The purpose of this competition is to select and train a group of outstanding live broadcast e-commerce talents, and at the same time select the "Top Ten Online Goods Brands" in Baiyin City. This will help to promote the standardization, digitization and branding of high-quality featured products in Baiyin, further promote rural income and help rural revitalization. It is understood that this competition is jointly organized by relevant departments of Baiyin City, aiming to explore and promote high-quality featured products in Baiyin region, promote rural economic development and help rural revitalization. The competition will last for 15 days, and excellent talents and brands will be selected through the preliminary, semi-final and final stages.

The deadline for registration of the contest is April 6th, and the time span of the contest is from May 1st to May 15th.

　　How many Internet accounts are associated with your mobile phone number? Did someone else use it to register an Internet account? What should I do if I find that my registered account is fraudulently used?

　　On July 21st, the Ministry of Industry and Information Technology officially launched the service of "One Certificate for General Enquiry 2.0" — — With the nationwide Internet account "one certificate for universal inquiry", users can inquire about the number of Internet accounts associated with their mobile phone numbers by virtue of the last six digits of their mobile phone numbers and ID numbers.

　　Protect user privacy and cover major applications.

　　It is understood that "One Certificate General Enquiry 2.0" is a national Internet account convenience inquiry service launched by the Anti-fraud Center of the Ministry of Industry and Information Technology on the basis of the "One Certificate General Enquiry" service of the national mobile phone card, in conjunction with Internet companies and telecommunications companies.

　　As a brand-new upgraded anti-fraud "sharp weapon", the "one-certificate-through-check 2.0" service has three main characteristics — —

　　Protect user privacy. In strict accordance with the requirements of laws and regulations such as Network Security Law and Personal Information Protection Law, the personal information of users is collected to the minimum, and desensitized display is carried out in the query page. The feedback query results only include the number of related Internet accounts, excluding personal information such as account names.

　　Covers major applications. The first batch of "One-Certificate Access 2.0" docked 11 applications of 8 Internet companies, including WeChat, QQ, Taobao, Alipay, Tik Tok, Aauto Quicker, etc., which can meet the query needs of most users at present.

　　The query method is convenient. When users use the service of "One Certificate General Enquiry 2.0", they can make convenient inquiries through various channels, such as micro-newspaper WeChat official account, anti-fraud special class WeChat official account of the Ministry of Industry and Information Technology, WeChat official account of China Information and Communication Research Institute, and Alipay’s "One Certificate General Enquiry" applet.

　　Prevent fraud by using Internet accounts.

　　In September last year, the Ministry of Industry and Information Technology launched the convenience service of "one certificate for universal inquiry" for national mobile phone cards. Users can inquire about the number of registered phone cards under their personal names by virtue of their resident ID cards. If there is any objection, they can inquire about the detailed information through the corresponding telecom enterprises and deal with it accordingly. By avoiding the risk of uninformed card handling, we can effectively safeguard the interests of the people and help crack down on telecommunication network fraud.

　　After a lapse of nearly a year, why did you launch the "One Certificate General Check 2.0" service again?

　　"In the early stage, the national mobile phone card &lsquo was launched through innovation; One-card general investigation ’ Service, convenient for users to check the number of calling cards under their names, and effectively prevent users from being unknowingly processed. " Sui Jing, director of the Network Security Administration of the Ministry of Industry and Information Technology, introduced that in practice, it was found that Internet accounts were "favored" by criminals because of their strong concealment and low application threshold, and have become one of the main criminal tools of fraudsters.

　　Some users reported that their mobile phone numbers were registered as Internet accounts without their knowledge. Due to the lack of a unified and convenient effective way to query their phone numbers related to Internet accounts, it provided convenience for criminals to register illegally, resell Internet accounts and use Internet accounts to commit fraud, and it also caused inconvenience to the broad masses to safeguard their vital interests.

　　In order to further promote the prevention and control of telecommunication network fraud, effectively safeguard the interests of the broad masses of the people, and fundamentally solve the problems such as the difficulty in querying and unbinding Internet accounts associated with telephone numbers under one’s name, on the basis of the previous "one-card universal query" service of national mobile phone cards, the anti-fraud center of the Ministry of Industry and Information Technology upgraded and developed the "one-card universal query 2.0" service, that is, the internet account query service associated with mobile phone numbers, which is convenient for users to query account details and handle services such as cancellation and unbinding.

　　More Internet companies will be docked to meet the query needs.

　　How to correctly use "one certificate for general inquiry 2.0"? After the user enters the query portal, fill in the mobile phone number, the last six digits of the ID number and the verification code on the query page to query. The query results will be replied within 48 hours through the unified SMS port of 10699000.

　　When the user inquires about the number of Internet accounts associated with his mobile phone number, which is inconsistent with the personal situation, he can click "Unbinding and Detailed Inquiry" to understand the processing mechanism of each enterprise. After passing the authentication, unbind or cancel the dissident account according to the guiding documents of the enterprise. If the problem still cannot be solved, you can call the customer service phone number of the corresponding Internet company.

　　According to reports, in the next step, the Ministry of Industry and Information Technology will connect more Internet companies, support a wider range of Internet application queries, and further meet the query needs of users.

Special feature of 1905 film network As the youngest "three-gold-winning actress", her film career has always attracted much attention.

In 2023, Zhou Dongyu starred in three works, and for the first time, she played a senior and capable self-media editor, Chen Miao, in her 2023 big screen finale, Hot Search. Her screen image has gradually changed from a girl to a Mesozoic woman, but in the process of her role transformation, the debate of polarized comments has never stopped.

For Zhou Dongyu, Hot Search is a challenge.

In the face of the role transformation debate, she has publicly stated that she did not deliberately transform, and in front of the age of 32, transformation is a natural thing. But in the face of Chen Miao, a capable female role in the workplace, she also regards it as a challenge.

In this challenge of trying to jump out of the comfort zone, Zhou Dongyu first broke through the limitation of her girlish appearance in external conditions, and created the image of women in the workplace through the makeup of wavy curly hair, big red lips and windbreaker; Secondly, she also deliberately lowered her voice to strengthen the maturity and credibility of Chen Miao’s role.

In the aspect of character temperament, Zhou Dongyu actually added an irreplaceable sense of fragmentation to Chen Miao. During the film’s release, there was a hot search for "Zhou Dongyu Chen Miao Shuang Wen’s mistress", and some netizens commented that "Chen Miao’s liveliness is not based on a perfect person’s design, but it is precisely because she is an imperfect rescuer that she is particularly real". As a girl who grew up in an unhappy background in family of origin, Chen Miao’s image is full of arc light.

When Zhou Dongyu plays the role of Chen Miao, the moments when her acting skills can most impress the audience are often those when she reveals fragility, weakness and a sense of fragmentation in the life stage of a mature woman. She is using her best acting skills — — Play the girl’s way, to perform the weak girlhood moments that occasionally flash on mature women. It seems that in breaking the inherent mature label of the workplace, Zhou Dongyu has injected his own personality label.

But many viewers also commented after watching the movie that Zhou Dongyu seemed to be reciting his lines all the time. Indeed, the character Chen Miao is actually running hot news in a large amount of information ocean, facing the constant test of traffic. When Zhou Dongyu, as the editor-in-chief, is reading data and repeating media terms such as "magic bullet theory" and "silent spiral", it is really easy for the audience to play by calmly and mechanically chanting.

Zhou Dongyu himself once said in an interview that one of the biggest difficulties in challenging the role of Chen Miao is to change her girlish voice to adapt to Chen Miao’s mature and professional language expression.

Who is calling for the transformation of Zhou Dongyu?

In the challenge of Zhou Dongyu’s transformation, apart from the audience’s hope to talk to more mature Zhou Dongyu, directors also hope to shoot more Zhou Dongyu.

The director of Hot Search chose Zhou Dongyu to play Chen Miao, just because of the complexity of Zhou Dongyu’s temperament, expecting to portray a new media editor who is both girly and capable enough through the lens.

From this point of view, it is not so much that the market is expecting, but rather that the market is eagerly calling for actresses like Zhou Dongyu to step out of the space of girlish roles and go into the broader spectrum of female roles.

Zhou Dongyu is now a "three-gold actress", and she is irreplaceable as an actress of the same age in terms of awards, the appearance of the film face and even the expressive force of acting.

The audience will mention the transformation, definitely because her previous role has given everyone an excellent "type" cognition, but these three films, represented by Burning Winter, Killing Parrots and Hot Search this year, actually represent a "female stage" that Zhou Dongyu wants to try. She may be a little more mature than a girl, but she is not completely an impeccable and indestructible career in the audience’s cognition.

Zhou Dongyu showed the audience the sense of vulnerability of professional women in Chen Miao’s body in Hot Search. Let the audience see the wandering and confusion of middle-aged women in Nana in Burning Winter; In Killing a Parrot, the audience can also see a woman who has been hurt by her feelings, and her emotional complex texture, and at the last moment, she can also be the one who takes up arms and fights back. In fact, it also adds some rich levels and dimensions to the female roles in film and television works in the market.

For directors or producers, choosing Zhou Dongyu is a icing on the cake. Even if she doesn’t succeed in the transformation, her performance in the film can pass, but if she can create a successful transformation role, the texture of the whole market and the whole film will show a better return on investment.

Therefore, this may also be a wind direction where the industry just chose Zhou Dongyu and expected her to present the transformation characteristics in her own works.

How to take the road of actor transformation?

Zhou Dongyu’s current state and performance can actually provide reference for the market and other actors of the same type.

First of all, the market, the creators must provide more female roles with a richer and broader spectrum for these actors to choose from; Secondly, put it on the actors themselves, and the audience and the market may also hope that they can expand themselves in a wider range and contribute more classic screen images.

Looking back at some examples of successful actresses, for example, when she was about 30 years old, she worked as a film producer, which created a new trend of "chick movies" in mainland China; It was also in his early 30 s that he gained his masterpiece.

So even though there may be some bumps and stumbling in the process of trying, maybe actresses need to make more attempts to adapt upward, so when she chooses a role, her role may grow rapidly with herself.

We also expect Zhou Dongyu, who is standing at the corner intersection and waiting for the traffic lights, to play more beautiful music scores of Mesozoic women on the screen in the future and find the most suitable scale for herself.

On July 18th, the iconic title of "News Network" made a new appearance and the full HD news production and broadcasting was upgraded, which attracted the attention of the industry and society. On the 19th, the 17.6-second video of the first broadcast of "The Challenge of Climbing to the Top is Impossible (Season 5)" also went viral online. Nowadays, the media competition is becoming increasingly fierce. The CCTV integrated channel of the Central Radio and Television General Station is transforming from a traditional TV channel into an all-media communication platform with strong influence.

The viewing data is "bright"

In the first half of this year, the average ratings of integrated channels increased by 8% compared with the same period last year.

The per capita viewing of news/current affairs programs increased by 59% compared with the same period of last year.

The average ratings of news columns such as News Network, Focus Interview, News 30, Evening News and Morning News all increased by more than 20%.

"legal report" and "Chinese Poetry Conference (the fifth season)" ranked first in the national legal programs and seasonal variety shows respectively.

Source: China Guangshi Sophomore National Network Measuring Instrument.

User scale "ranks first"

In the first half of this year, the daily live audience of the comprehensive channel was 160 million, and the monthly live audience was 740 million. The cumulative active audience in the late prime time (19:00-22:00) exceeded 1 billion, ranking first among the satellite channels.

Even if it is enlarged to the all-media structure, the monthly user scale of 740 million people is in the top three compared with the super-first-line commercial Internet platform.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: Yiguan Qian Fan

Young audiences "get together"

Those who win users win the world and young people win the future.

In the first half of this year, the ratings of young viewers aged 15-24 on the integrated channel increased by 28% compared with the same period of last year, the audience composition increased by 16.8%, and the daily live audience reached 15.34 million, an increase of 14.4%, ranking first on the satellite channel.

In the first half of the year, there were 170 million young viewers aged 15-24, accounting for nearly 80% of the total audience aged 15-24 (219 million), ranking first on the satellite channel.

Source: China Guangshi Sophomore National Network Measuring Instrument.

During the epidemic period, news programs and TV dramas were the most popular among young viewers aged 15-24, and the total viewing time of the two programs accounted for about 60%, especially news programs, which accounted for an increase of 80% compared with the same period last year.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Innovation ability is "amazing"

Those who know what is often and change clearly win, and those who are upright and innovative advance.

The comprehensive channel has the courage to take responsibility and make bold innovations, and has successively launched a large number of innovative media programs such as The Reader, Chinese Poetry Conference, Classical Poems, China in the Story, The Host Contest of CCTV in 2019, The First Lesson of School Opening, and Starting from Dreams MV. These programs, which are full of the fragrance of poetry and books and full of spiritual strength, set the industry benchmark and won the audience’s love.

The Reader won the only award for the best quarterly broadcast TV program in the 23rd Shanghai Magnolia TV Festival, and Classic Chanting (Season 2) won the 2019 Asian Broadcasting Federation Award. China in the Story, Classic Chanting (Season 2) and Waiting for Me were selected into the list of innovative and excellent programs of the State Administration of Radio and Television in 2019.

See you every day in "Hot Search"

In the first half of this year, the program content of the integrated channel was repeatedly searched and praised on the third-party social media platform. Among them, it was listed on Sina Weibo Hot Search List for a total of 199 times, with a cumulative time of 61,532 minutes, and it was listed on Weibo Hot Search List for 1.09 times a day, with an average time of more than 5.5 hours a day, which is called "See you every day".

The related topic words of "2019 Host Contest of China Central Radio and Television General Station" have been listed on the hot search list of Weibo for 65 times, and have been rated as "Douban’s domestic variety show with the highest score in 2019". They have been ranked first in the "One-week domestic variety show word-of-mouth list" for many times, and the program ranks first in the overall list of Bili Bili (bilibili) broadcast charts.

Douban scored 8.7 points in Classic Chanting, and the total number of official short videos was 120 million, with 7.139 million likes. Among them, there are 3 videos that have been watched for millions of times and 12 videos that have been watched for millions of times on Tik Tok’s official website.

The official short video of "China in the Story" has been watched 100 million times, with 7.674 million likes. Among them, 3 videos on the official Tik Tok have been watched ten million times, and more than 10 videos have been watched one million times. China # Tik Tok’s topic words in the story have been read more than 170 million times.

The "double-screen resonance" and "overlapping the screen" of large and small screens triggered by high-quality content resources fully demonstrate the great brand value and social influence of integrated channels. (Dong Kun Zhu Chen)

In the first half of 2020, some program contents of CCTV comprehensive channel in the main station were searched on the list in Weibo.

Source: Sina Weibo

(Source: Original title of China Journalists Association Network: CCTV Integrated Channel of Central Radio and Television General Station: New Vitality Brought by Converged Communication)

author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

12.9

World Football Day

These world cup cold knowledge

Do you know all about it?

Although the cold winter is coming, the football enthusiasm has not diminished. Tonight we will have a wonderful match between Croatia and Brazil, and today is the World Football Day recognized by the United Nations. Come and learn about the cold knowledge about the World Cup with Xiaobian and feel the charm of football!

Why is this year’s World Cup in winter?

In the past memory, the World Cup is always associated with summer, full of sweat, passion, beer and cheers. This time, however, FIFA World Cup Qatar 2022 was held in winter, which was mainly due to the Qatari climate.

Qatar is located in the desert area of the Middle East, with a tropical desert climate. In summer, the temperature is generally 25-46 degrees Celsius, and the highest temperature can soar above 50 degrees Celsius. This is really too hot for a player who wants to run for 90 minutes, and there is even the danger of heatstroke.

Of course, even in winter, the highest temperature in Qatar at the end of November can exceed 30℃, but the stadiums in Qatar are basically equipped with cooling systems to ensure that football players can play at a suitable temperature.

Why do players spit water?

This scene often occurs in football matches. Players take a sip of water and then spit it out immediately like gargling. Many friends will misunderstand when watching the ball. "Why do they spit everywhere?"

In fact, this is a way for players to drink water. The professional name is "carbohydrate gargle", which can effectively improve sports performance and relieve sports fatigue. It is a "scientific plug-in" for athletes on the field. They need to cheat their brains in this way without affecting their state, in order to quickly restore their physical functions and continue to play.

Why is there no British team in the World Cup?

There is no British team in the World Cup because there is no only football association in Britain.

In 1863, Britain, as the birthplace of modern football, established the world’s first football association: the English Football Association. In 1886, the football associations of England, Scotland, Wales and Northern Ireland jointly established the World Football Council and made unified rules. Later, FIFA generally joined football associations everywhere, so four football teams in Britain were invited to participate in the World Cup, namely, England, Scotland, Wales and Northern Ireland.

What is offside?

FIFA World Cup Qatar 2022 is in full swing, attracting countless fans to watch. In the first half of Argentina’s game against Saudi Arabia, it was blown offside six times, which made people confused. Many new fans will ask a question, what is offside?

Offside refers to the moment when the attacker passes the ball, the receiver stands closer to the goal than the penultimate defender, and at the same time closer to the opponent’s goal than the ball, and tries to prepare for the attack from this position. In other words, offside is an act that has a clear purpose, produces intentions quickly and puts them into practice. On the court, it is often seen that players are sentenced to offside because they start too fast and fall into the offside trap of their opponents.

The offside rule was formulated by the British Football Association in 1870. In the football match at that time, the audience often saw such a scene: when one side launched an attack, most of the attacking players had gathered in front of the other side, ready to start shooting when they received the ball, so the game between the two teams was mainly concentrated in front of the goal, and there was little wonderful cooperation. The offside rule is precisely to adjust this excessively unbalanced offensive and defensive relationship and make the game more exciting.

Source: Yellow River News Network

　　　 Movie network news(Compile/Ji Zhongpeng) The live-action movie (aka: Ai An) based on Mayu Shinjo’s super-popular cartoon premiered in Tokyo on August 25th. Hyun Chul Park, a member of the leading actor "Big Country Man", Ito Ohno, co-actors TAKUYA(CROSS GENE), AKIRA and director Fukuyama Sakura joined hands on the stage. Hyun Chul Park, who plays the role of "pseudo-mother" in the film, has been hailed by many female fans. Hyun Chul Park admits that the biggest pain in playing this role is to stay at home and study Japanese … …

　　　 This film is the first Japanese film starring Hyun Chul Park, a member of the Korean band "Big Country Boys" which is very popular in Japan. Nearly 90% of the people attending the premiere were female fans. Female fans in the audience hold "I love you!" written in Korean. , "Karam" (Hyun Chul Park’s name) and other eye-catching cards, when Hyun Chul Park took the stage at that moment, the audience instantly boiled.

　　　 Faced with the enthusiasm of Japanese fans, Hyun Chul Park smiled happily and said, "Thank you!" He also revealed that in order to play a good role, he practiced Japanese hard in front of the mirror at home every day, and was once witnessed by Li Renjun, a member of the "Big Country Man". "Although he saw it, he pretended not to see it. I think I should thank him here." Hyun Chul Park’s comely smile on her face caused the girls to scream.

　　　 In addition, Ono, who plays the role of "the prince of a girls’ school", was asked, "What do you want to do most if you become a boy?" Ono immediately replied, "I’m going to work in the cowherd shop!" " Ono also revealed that in order to play this girl with some boy characters, she deliberately imitated the boy’s behavior, expression, tone and other characteristics when she appeared. "I hope to get everyone’s support!" Ono suddenly burst into a girl’s lovely nature, which led to encouraging applause from the audience.

　　　 The story tells the story of Akira Shiraishi, a boy who looks like a weak girl and is called "Princess" in boys’ schools. Sakurasaka Shuishu, a girl who looks like a handsome boy, is called "Prince" in girls’ schools. One day, a "princess-like boy" and a "prince-like girl" met by chance, and a campus love comedy of "reversal of men and women" began immediately … …

　　　 The film "Addicted to Aika" is being shown all over Japan.

More wonderful pictures on the next page

CCTV News:In May, with the temperature rising gradually, everyone’s "fruit basket" became more and more abundant, and the competition in the fruit market became more and more fierce. Next, pay attention to the series report "Consumer Market Survey and Fruit" War ".Colorful fruits, which is the delicious representative of early summer? Everyone has different answers.

However, when it comes to the fruit that was once known as "noble", you can’t help but mention cherry. Because of its high price, cherries once became the ceiling of "fruit freedom". Recently, cherries planted in various places have been listed one after another, so what is the current sales volume and price situation? Come and see our reporter’s investigation in Beijing.

At four o’clock in the morning, Beijing Xinfadi Farmers’ Market has been very busy. In the cherry sales area, buyers who come to purchase goods are in an endless stream, and cherry sellers are busy. A batch of cherries that Li Xiaojiao just entered at 10 o’clock the night before was about 3,000 kilograms, and it was almost sold out at dawn.

Zhang Lei is a buyer of a fruit supermarket in Fengtai District, Beijing. Recently, he entered the cherry peak season, and the sales volume of the supermarket gradually increased. Today, he plans to purchase more different varieties of cherries. However, because of the late arrival, there are fewer products to choose from.

A number of merchants told reporters that at present, the newly-developed market mainly sells cherries planted in the open air in Shandong and cherries planted in the cold shed in Dalian, and the sales situation has been very optimistic since listing.

　　　　　　 The reporter learned that compared with when it was first listed in March, the price of cherries at this time has dropped a lot. Take Meizao cherry, which is more popular in the market, as an example, the latest price per catty is about 30 yuan lower than that in March. In the following June and July, after a large number of cherries planted in the open air in Dalian and other places were listed, the sales price of cherries would drop.

Domestic cherries with delicious taste and excellent price "meet" imported cherries

In fact, a few years ago, domestic cherries were once neglected, and many consumers preferred imported cherries. In recent years, the market share of domestic cherries has been increasing. What makes domestic cherries catch up?

In this fruit store in Dalian, there are different kinds of domestic cherries on the shelves. The person in charge told the reporter that in the past few years, the sales situation of cherries was hot, which was more favored by consumers. This year, the sales of cherries in supermarkets increased significantly.

According to the reporter’s understanding, in recent years, the planting level of domestic cherries has been continuously improved, and the quality and flavor of fruits have been gradually improved. Moreover, the characteristics that the origin of domestic cherries is close to the consumer market also meet the requirements of consumers for freshness.

Liu Changhao, manager of a fruit dessert sales store in Dalian, Liaoning Province:Domestic cherries have the advantage of localization and are closer to consumers’ tables. It can be reached in a few hours at the earliest, and the farthest is like Guangdong in the south, which can be reached in two days by air transport. Cherries are mainly imported from abroad, so the transportation time will be longer.

In addition to the fresher taste, the transportation cost of domestic cherries is much lower than that of imported cherries, which also brings a certain price advantage to domestic cherries. Compared with the average selling price of cherries in winter this year, the average selling price of cherries in summer is basically about 20 yuan less than that of cherries in winter.

According to industry insiders, with the improvement of the quality and output of domestic cherries and the decline in prices, the market share of domestic cherries is constantly improving.

　　　　　　 Pan Fengrong, researcher of Dalian Academy of Agricultural Sciences, Liaoning Province:Especially in Dalian and Yantai, which are key producing areas, local people can’t eat so much, so they have to be shipped to the whole country. Basically, we are consuming so many cherries.

Farmers who choose good trees and produce good fruits have planted "big cherry" by experimental grafting.

Better flavor, higher quality and more advantageous price make domestic cherries the "king" of the fruit market, and all these are inseparable from the improvement of cherry planting technology. Next, we will follow the reporter to Dalian, Liaoning Province to uncover the mystery behind the domestic "big cherry".

CCTV reporter Ding Dong:I am now in a cherry planting greenhouse. The cherries in the greenhouse are basically ripe. You can see that this fruit is very bright and full. Such a cherry tree can bear about 40 kilograms of cherry fruit. Now we come to the open-air plantation, and the cherries planted in the open air are not mature yet. The staff told me that it will be another month before these cherries can be harvested.

Cong Dayu, a cherry farmer in Qidingshan Village, Dalian, contracted two planting greenhouses and a part of open-air plantations, with a total planting area of about 50 mu. After 8 years in business, Cong Dayu has carried out grafting experiments on cherry fruit trees many times.

Cong Dayu, a cherry grower in Qidingshan Village, Dalian City, Liaoning Province:The largest single fruit produced at the earliest time should be about 15 grams, and now we have risen to a higher level, and the maximum weight of a single fruit may reach 20 grams. Now the income should increase by more than 20% than before.

The growth of cherry trees is greatly influenced by fertilizers. This enterprise in Dalian, Liaoning Province owns 70 mu of cherry plantation. Combining the dairy industry chain and fruit planting industry owned by their own enterprises, they developed bio-organic fertilizer using milk, pomace, cow dung and soybean meal to cultivate cherry trees.

Jiang Wei, chief agronomist of fruit brand under Xinle Group in Dalian, Liaoning Province:Its nutrition is very comprehensive, including protein, some amino acids, some trace elements, and even calcium growing in trees.

Under the ecological cycle, the use of biological fertilizer not only reduces environmental pollution, but also improves the flavor and taste of cherry.

　　In order to implement the spirit of the 2024 Capital Economic and Social High-quality Development Promotion Conference and the 2024 Beijing Economic and Information System Work Conference, implement the decision-making arrangements of the municipal party committee and municipal government on the "good start" work, and do a good job in the steady growth and development of the information software industry and the "good start" work in the first quarter, on the afternoon of February 23, the Municipal Bureau of Economic and Information Technology organized the deployment meeting of the key work of the information software industry in 2024 and the "good start" dispatch meeting in the first quarter to strengthen Leaders and responsible comrades of the competent departments of information software industry in 16 districts and economic and technological development zones in the city, as well as industry associations and alliances in the field of information software industry in the city attended the meeting.

　　At the meeting, the Information and Software Service Department of the Municipal Bureau of Economic and Information Technology publicized the spirit of the 2024 Beijing Economic and Information System Work Conference, summarized the work situation of the information software industry in 2023, introduced the working ideas and key tasks in 2024, and re-emphasized the economic operation and fixed assets investment index tasks of the information software industry in the whole year and the first quarter of 2024.

　　Haidian District, Chaoyang District and Economic and Technological Development Zone made key speeches on the economic operation and fixed assets investment scheduling in their respective regions; Dongcheng District, Xicheng District, Shijingshan District and other relevant districts introduced their respective work; The urban area has conducted in-depth discussions on how to carry out the "good start" work in the first quarter, and coordinated and solved the existing difficulties and problems.

　　The meeting called for continuing to consolidate and improve the communication and coordination mechanism at the two levels in urban areas, and doing a good job in operation monitoring, project scheduling, enterprise services, policy promulgation and publicity, so as to jointly promote the high-quality development of the information software industry in the capital.

　　All districts should further strengthen the organization and leadership, do a solid job of "getting off to a good start" in the first quarter of the information software industry, ensure a good start, and lay a solid foundation for achieving the annual goals and tasks.

Little white snake

Xiaoxuxian

　　"lady white snake at the foot of Qingcheng Mountain, the body was cultivated in the cave for thousands of years … …” Recently, a video of "The Legend of the White Snake" performed by a child has been wildly screened in a circle of friends. While evoking memories, netizens also praised the magical acting skills of this group of eight or nine-year-old children. The Chengdu Business Daily reporter learned that this video is from the children’s reality show "Little Play Bone" of Hunan TV channel, and the actors of the program are all a group of seven or eight-year-old children. Before that, this column remakes Jiao Yulu, Sanjie Liu, Pot Mending, Honghu Red Guard, etc., but they are not as good as the screen response of Legend of the White Snake.

　　Yesterday, a reporter from Chengdu Business Daily interviewed Lu Jianmei, the director of The Legend of the White Snake, and Li Ping Pan, the producer, to explain this 80-minute children’s version of The Legend of the White Snake in detail.

　　I’ll take the white lady played by Meng Wa!

　　"Wait once in a thousand years, wait once … …” Twenty-four years ago, The Legend of the New White Snake, which was "born" in Qingcheng Mountain, Chengdu, started broadcasting and became a classic. Since its broadcast, it has always been a key play of David and terrestrial channels on holidays, and it has a long history.

　　Recently, the clip of "Legend of the White Snake" filmed by a group of "kids" has exploded in the circle of friends. On the douban, which has always been harsh, netizens also gave a high score of 9.2 points, even exceeding the score of 9.0 points in the old version of "New White". Many netizens spontaneously Amway, praised this group of children with high face value and good acting skills, and sang Huangmei Opera, and netizens did not hesitate to praise them, saying that "the screen is full of ‘ Small fresh meat ’ In the acting skills of the zombie face and the dead fish eye, I suddenly found a naive but mature clean stream flowing, as if it suddenly flowed into my heart. " "To restore the classic gods, the beautiful lady white snake sees the shadow of Angie Chiu, which is very in place … …” .

　　High temperature shooting children are not afraid.

　　In fact, this widely acclaimed Legend of the White Snake is not a real TV series. Chengdu Business Daily reporter learned that this is a work produced by the TV drama channel column "Little Play Bone" of Hunan TV Station, which premiered in December 2015, adopting the program mode of "acting classics and learning classics" by children, and all actors are 6-mdash; Twelve-year-old children have already broadcast works such as Third Sister Liu, White-haired Girl and Pot Mending. The whole film "Legend of the White Snake" is only over 80 minutes. It was broadcast on October 2 this year, capturing the essence of the original drama "New White" in 50 episodes, such as the past kindness of White Snake and Xu Xian, and the duet in the same boat.

　　The filming of "The Legend of the White Snake" was in the hottest August this year. Director Lu Jianmei recalled that the film crew was filming in Ningbo. "At that time, I was worried that I was a stranger here, but after we sent out the news of actor selection, at least more than 1,000 parents took their children to sign up."

　　Children play themselves and spread traditional culture.

　　In The Legend of the White Snake, lady white snake was played by 10-year-old Tao Yixi, who was praised by netizens for her acting skills and image not losing to Angie Chiu. Interestingly, Lucy, starring Xu Xian, was a girl, who was the same as Cecilia Yip in the old version of New White.

　　Director Lu Jianmei recalled that although Tao Yixi was only 10 years old, he had a lot of acting experience and studied dance for five years. Lu Jianmei revealed that it took a lot of trouble to choose the actor of Xu Xian. At that time, Lucy and another child were finalized, and the director group also had a struggle. Lucy’s appearance and voice were good, but a girl, but Lucy, was very smart. She asked the director group, isn’t Cecilia Yip in the old version of "New White" a cross-dressing, and this finally won the role of Xu Xian.

　　What makes Lu Jianmei proudest is that there are many operas in The Legend of the White Snake, all of which are done by children independently, and they learn to sing by themselves with the teacher in an orderly manner. Several leading actors are also responsible for their own lines, and they have not found a voice actor to complete them.

　　Li Ping Pan, the producer of Little Play Bone, was the first director of Hunan Satellite TV’s program center, and the godfather of "Where’s Dad?" was called "geek" in Hunan Radio and Television. He told Chengdu Business Daily that the form of this program is a remake to pay tribute to classic film and television works, hoping to let children accept the baptism of traditional culture, influence children with children, and let young people like excellent traditional culture from an early age.

　　In fact, the cost of a "Legend of the White Snake" is only a few million. "We are also trying to get the best results with the least money." Li Ping Pan said.