Exclusive survey: iterative update, how the film premiere has changed in the past 20 years


Special feature of 1905 film network Recently, Christina’s I am a Mountain, Bo Huang Zhou Xun’s Across the Furious Sea, Zhang Yi’s Knife’s Tip and Disney’s new film Star Wish have premiered in turn, attracting the attention of countless audiences.


As an important part of publicity and marketing, the film premiere is not only an opportunity to show the charm of the film, but also a stage for star creators to respond to the expectations of the audience. In the past 20 years, the holding form and communication platform of the film premiere have been iteratively updated, and the focus of publicity has also changed.


The film premiere 1.0 era: huge momentum and strong sense of ceremony


The premiere of domestic movies can be traced back to December, 2002. Hero, directed by Zhang Yimou, held a world premiere in the Great Hall of the People, with a huge momentum. In the end, the film won 250 million box office in 20 days, accounting for a quarter of the box office of that year. The era of commercial blockbusters in China movies officially opened, which also opened the prelude of this publicity form of premiere.



Li Yi, a senior media person, bluntly said that the premiere of Hero in the Great Hall of the People will make people feel that the film has a sense of sacredness. "A lot of apertures have been added to it. At that time, all the premiere ceremonies will be particularly strong. "



Zhang Jinfeng, deputy editor-in-chief of China Film News, said frankly that Dao Lang, the hottest singer at that time, was invited for the premiere of House of Flying Daggers. It was the first time that Dao Lang met you offline. "An activity of more than 5,000 people was held in the Beijing Workers’ Gymnasium, which was equivalent to a concert and helped promote the marketing of a film."



The film premiere 2.0 era: a lot of tricks to promote by Weibo.


A film premiere with grand ceremony as the main part and traditional media as the core quickly transitioned from the 1.0 era to 2.0 era. At this time, the film premiere not only began to embrace the Internet, but also promoted with the help of Weibo, and constantly innovated in form.


Li Yi, for example, said that if the film involves ancient wars and naval battles, the premiere will be held on a big ship. If the film involves civil aviation, the whole event will be placed in a flying plane.



It is reported that "No.81 Capital 2" held its premiere in Huguang Hall, and The Captain moved the event to flight 3U8803 from Beijing to Chongqing, and "Evil does not suppress right" chose to hold its premiere conference at the foot of the Great Wall.



Film premiere 3.0 era: short video of running hall roadshow becomes standard


In recent years, the film premiere has changed to the era of 3.0, and the road show hall has become a routine operation for major film parties to hold the premiere. The founders gave up the high-cost premiere event and chose to interact with the audience at close range in the cinema to spread word of mouth and enhance the effect of topic communication.


Tan Fei, a film critic, said that many premieres were very loud to highlight their size as commercial blockbusters, which worked in those days, but now it is increasingly useless. Because the audience will not go to see a movie because of big investment and strong lineup, everyone will only pay for the quality of the movie. Quality is king and content is king.



The 3.0 era of the premiere is an era with short videos as the main position and more emphasis on topic communication. In addition to the gathering of the main creators, friends and relatives in the film industry often come to join us, and their evaluation output has almost become a standard.


Equally important is the viewing group. The attraction of the viewing group is that any audience can participate for free, watch the movie in advance, interact with the main star, and also provide material for the short video communication of the premiere.



An Yugang, CEO of Beijing Cinema Tianxia Culture Communication Co., Ltd., bluntly said that the content that the main creator communicates with the audience in the cinema is easy to spread through short videos and become the first wave of word of mouth.



Zhang Jinfeng said that the film market is sinking, and many new screens are concentrated in small and medium-sized cities, even county-level cities and township cinemas. Internet video has actually become an important position for the promotion and marketing of the whole film.



It is undeniable that when the short video of the patterned premiere is overwhelming and stereotyped, the 3.0 era will also lose its vitality. Only by constantly innovating, stimulating the audience’s interest and driving more people into the cinema can the premiere play its due role.


Perhaps the immersive experience that can be played will be a prelude to the premiere of the 4.0 era.


"Xiao Ai Classmate" is connected to the ByteDance bean bag model, and the Xiaomi SU7 has been equipped

On June 13, IT Home learned from the official account of Volcano Engine that Xiaomi’s artificial intelligence assistant "Xiao Ai" has reached a cooperation with Volcano Engine, and the two sides bring users a smarter AI interaction experience based on the big bean bag model.

According to reports, "Xiao Ai Classmate", as Xiaomi’s smart assistant, has been successfully integrated into many Xiaomi products such as mobile phones, smart homes, smart wearable devices, and Xiaomi SU7, improving the convenience of daily interaction for users.The new "Xiao Ai Classmate" not only grasps user requests more accurately, but also provides faster response speed and more comprehensive content servicesFor example, when users ask about complex scientific concepts, "Xiao Ai Classmate" can accurately capture the needs and provide accurate and professional answers in real time, while strictly following ethical and legal guidelines to ensure that the content is healthy, safe, and free from bad information.

Xiao Ai’s smart assistant uses the online search plug-in ability provided by the ByteDance bean bag modelCapture search results from the same source as the headline content in real time, providing users with comprehensive and time-sensitive responses.

At present, Volcano Engine has joined OPPO, vivo, Honor, Xiaomi, Samsung, and ASUS to announce the establishment of an intelligent end point large model alliance. OPPO Xiaobu assistant, YOYO assistant of Honor MagicBook, Xiaomi "Xiao Ai Classmate", and AI assistant of ASUS laptop have all been connected to Volcano Engine’s large model service.

Douban 9.6, after watching this hilarious and inspirational documentary, I want to be a farmer!

When it comes to filmmakers’ cross-border, they can generally be divided into two directions, one is the liberals who mainly seek novelty and joy, and the other is the hard-core explorers who explore and get to the bottom of the matter.

A typical example of hardcore is the film produced by James Cameron in 2014.Deep sea challengeIts pilot "Deep Sea Challenger" successfully dived into the deepest part of the world’s oceans-Mariana Trench.

Cameron’s cross-border not only caught up with his huge capital, but even almost lost his life.

However, what I want to introduce today is not the extreme challenge that scares people, but the agricultural documentary that makes people laugh and cry and focuses on bad experiments.Clarkson’s Farm.

A grounded and fun agricultural documentary

Film byJeremy ClarksonInvested and produced by this deity, distributed by Amazon Studio. Clarkson used to be a broadcaster in Britain, and then worked as a reporter for the racing industry for a while.

He is tired of living by the rules, and all kinds of embarrassing things such as racing cars and bombing houses emerge one after another.

This time, in Clarkson’s Farm, he returned to the field, challenging perhaps his most unsuitable career:farmer.

 

In Clarkson’s Farm,In a humorous way, the director introduced to the audience how a novice farmer turned an empty land into a farm with business opportunities from scratch.

The same drama series about the west and farms, Clarkson’s character is completely different from kevin costner in Taylor Sheridan’s Yellowstone.

The former is a funny and sometimes neurotic old English urchin, and the latter is the father who defends the sovereignty of the farm.

Since ancient times, the words related to "development" and "construction" often make the audience subconsciously associate with the image of a smart scientist or a tough guy who refuses to give in.

In this way, Clarkson’s Farm is really easy to get the attention of many ordinary people because of its people-friendly and grounded people.

In terms of image style, in these eight documentaries,Clarkson uses a lot of aerial photography and holds a lens to enhance the presence of the image.

At the same time, the director placed a large number of close-up mirrors in the scene with motorcycles, which fully grasped the visual lifeline of male audiences.

When Clarkson ignored the rules of farming and showed off his driving skills on the farm in a Lamborghini, his image of an old urchin had deeply captured the hearts of the audience.

On the other hand, while the film is funny, it does not forget to popularize basic agricultural knowledge to the audience.

For example, in the footage of land reclamation, the documentary emphasized the importance of rutting to successful sowing in an animated way.

In this way, the easy-to-understand expression is matched with Clarkson’s unique charm as a host.Clarkson’s FarmIt is an exquisite documentary that is suitable for the family to watch after dinner.

 

As a variety show that focuses on relaxing and funny, Clarkson’s program effect is also worthy of praise.

What impressed me the most was the unlucky potato in the third episode.

The unexpected rainstorm destroyed Clarkson’s potatoes, so he had to stop the loss in time and put some potatoes in the "good faith box" for "bargain sale".

I believe Clarkson’s "mask of pain" will win the heartfelt laughter of the audience in front of the screen.

 

Movies about planting will not only reflect the cultural characteristics of different regions, but also show people’s views on the eternal proposition of man and nature in different countries.

Clarkson’s whimsy from time to time needs funds and machinery to transform, and his plan will become a disaster in most cases. As an audience, we may gloat, but perhaps we need to think about:

Most farmers don’t have such strong financial support. A rainstorm and a cooling down may make the crops they depend on disappear.

Clarkson’s documentary, from the perspective of variety, is remarkable, from the perspective of record

Degree is sincere and careful.

But from the social level, it is superficial, which shows the beautiful imagination of the British middle class to build a profitable modern farm.

In these eight episodes of documentaries, what the audience can feel is not how people use the gift of nature, but how people use machinery and wisdom to conquer the uncultivated land.

The British people’s desire to control the land and their flexible control of capital are vividly reflected in Clarkson’s documentary.

Repeated failures and continuous capital investment, we can really praise Clarkson for his hard work, but I think what he wants to conquer is not the square inch of land, but the vast west.

 

From Clarkson’s Farm

Look at the cultural differences between East and West.

 

Compared with this film, I can’t help but think of the Japanese film Little Forest, which is also highly praised in Asia.

The girl who worked diligently in the field, the sound of cicadas lingering in the hearts of the audience, and the reassuring white noise presented an artistic conception different from Clarkson Farm.

Without the roar of machinery and commercial interests, the Japanese agricultural scenery under the lens of Junichi Mori, such as Xanadu and paradise on earth, provides a safe haven for people working in the world in the storm.

 

In terms of photography style and skills, Junichi Mori’s direction is obviously different from Clarkson’s.

Most of the shots are done in a fixed position, and there are no sharp tracking and aerial shots. The intention is to emphasize the idea that man and nature are inseparable.

 

However, Clarkson’s Farm, as a documentary with a partial variety, can’t be compared with Little Forest with a little fictional nature.

But from its aesthetic style and characterization, we can easily understand the cultural differences between the East and the West.

Looking ahead, if we don’t talk about the thinking mode or ideology in Clarkson’s documentary,Its production mode and story structure are also worth learning from domestic films and the media.

Clarkson’s documentary shows the beautiful scenery of agricultural machinery and British farms today, which is a sublimation of the universal values of capitalist society.

And we are both big agricultural countries, and we also have profound cultural heritage.

Although we have a certain number of excellent agricultural documentaries, the way we spread knowledge is too academic, which makes it difficult for young audiences to benefit from it.

In short, what we want to learn is not the universal values of others, but the means by which they propagate them.

At the end of my writing, I thought of the one that exploded on the oil pipe not long ago.China Upmaster LiziqiWith simple images and sincere attitude, she presented China’s rural life to the world like a picture scroll.

She proved that the output of high-quality recorded images does not come from poor imitation, but from the love of what is being photographed.

Author | Zhang Ying

Typesetting/Operation | Zuoye

Planning | Houlang Film Editorial Department

Contact Us

Contribution | cooperation

houlangdianying@hinabook.com

Welcome to play and enjoy with me.

Marvel Comics is crazy! "Moonlight Knight", "Woman Hulk" and "Ms. Surprise" and other stills were issued, and many new dramas were set up.

Time Network News Marvel Comics is crazy today. There is a big wave of news in the drama category, mainly the release of a number of new logo and stills, as well as the establishment of some new dramas. The amount of information is so much that it gives people the feeling that they are going to make achievements at the end of the year.

Oscar isaac, who just showed her beautiful body in Dune, starred in Marvel Comics’s new drama Moonlight Knight, which exposed several stills and released a new logo, and Moonlight Knight made its debut. Ethan hawke also joined the play and played the villain. In the cartoon, Mamak Spett, played by Oscar, was originally an elite soldier and mercenary. After becoming the human incarnation of the Egyptian moon god Kongsu, he decided to fight crime. Blessed by the moon god, the physical strength, speed, endurance and strength of the moonlight knight will increase with the moonlight at night.

Tatiana maslany’s Marvel Comics drama The Woman Hulk exposes stills and a new logo. Mark Ruffalo, who just appeared in the egg of Shang Qi and ten ring Gang, will return to play the Hulk in The Woman Hulk, while Tim Ross will return to play the villain. Tatiana, the heroine, is a Canadian. She has appeared in Women’s Prison, Black Orphan and other works. In this play, she plays the lawyer Jennifer Waters. She is also a Hulk.

Iman Velani starred in the Marvel Comics drama "Ms. Surprise" and exposed the stills and new logo. Ms. Surprise made her debut in the first issue of Ms. Marvel (January 1977), with four generations. The current Ms. Surprise is Kamala Khan. Ms. Surprise has many superpowers, including far superior strength and endurance to pain, awesome physical injury resistance, flying ability and predictive ability. Kamara, played by Iman, is the first Muslim female superhero in Marvel Comics’s film and television works.

Marvel Comics’s new dramas "Iron Core", "I’m Grut" and "Secret Invasion" all exposed the logo, and these new dramas will be on Disney++.

Marvel Comics announced the creation of a new drama "Echo", and the role will take the lead in "Hawkeye". Hawkeye will go online soon on November 24th. Maya Lopez, the second generation echo in the cartoon, is a deaf female fighter, played by Arakwa Cox.

Marvel Comics announced the creation of the Spider-Man animated series Spider-Man: Freshman Year (Spider-Man: the first year), which will land on Disney++. The new live-action version of Spider-Man, Spider-Man: Heroes Without Return, will be released in the United States on December 17th. I hope the release in China will come soon.

Marvel Comics announced the creation of the X-Men animated series X-Men ’97, which will be launched in Disney++in 2023. The last time we saw the live-action movie X-Men was last year’s X-Men: New Mutants (but I guess many people forgot this movie).

Marvel Comics announced the creation of an animated drama series Zombies in Marvel Comics, which will land in Disney++.Is this a derivative drama series of What If?

Marvel Comics announced the creation of Agatha series, which will land on Disney++. This is a derivative drama of Wanda Vision, starring kathryn hahn and it’s beengatha All Along!

Marvel animation series "What If" announced the renewal of the second season, hoping to see more brain holes! For example, Wenwu, played by Tony Leung Chiu Wai, will feel very attractive if he can appear in cartoons again.

Japanese beauty brands disappeared in the double eleven list.

(Text/Xie Hongjuan Editor/Ma Yuanyuan) After the Double Eleven this year, Japanese beauty brands did not appear in the TOP10 list.
According to the research report of Guojin Securities, the top ten brands of Taobao beauty shops during the Double Eleven period in 2023 were Polaiya, L ‘Oreal, Lancome, Estee Lauder, Winona, Mystery of Sea Blue, Olay, Xiuliko, helena rubinstein and Guerlain, and none of them were Japanese makeup brands.
According to the incomplete statistics of Observer. com, this is the first time that the Japanese makeup brand SK-Il has fallen out of the top ten since 2016, and it is also the first time that Shiseido, a Japanese makeup brand, has been out of the top ten since 2017. Both of them have occupied the top ten of the list for a long time, with the former seven years and the latter six years.
The same is true of the TOP10 list of beauty and skin care in Tik Tok.
According to the list of the top ten brands of GMV in the category of double eleven beauty and skin care in Tik Tok in 2023, Polaiya, Kanshu, L ‘Oreal, Estee Lauder, Lancome, Mystery of Sea Blue, helena rubinstein, Houhou, Fumei and Olay are in the top ten respectively, but there are still no Japanese makeup brands.
Japanese makeup sales declined.
"There may be many reasons for the decline in the performance of double eleven day makeup." Bai Wenxi, chief economist of IPG China, said that it is very important that the impact of Japan’s nuclear sewage discharge on Japanese cosmetics continues, which leads to the continuous fermentation of consumers’ resistance to Japanese cosmetics.
In February, 2023, some media reported that Japan’s Fukushima Fishery Cooperative Association issued a notice on the 7th local time, and suspended the listing of local bass from now on due to the detection of radioactive cesium exceeding the standard in the bass caught in the waters near Fukushima.
As soon as the news came out, Nissan seafood was the first to receive sales impact, and soon this concern expanded to some Japanese products, including Nissan skin care products.
In terms of data, the import value of beauty products imported from Japan also showed a downward trend from March to July in 2023, from $479,800 to $287,100, with a year-on-year growth rate decline (yoy-35.5% in July) and a negative month-on-month growth rate.
It is worth mentioning that this consumer boycott reached its peak on August 24. At that time, Tokyo Electric Power Company began to discharge the nuclear polluted water from the Fukushima Daiichi nuclear power plant into the sea. It is reported that the Fukushima Daiichi nuclear power plant has about 1.34 million tons of nuclear polluted water, which is kept in about 1,000 storage tanks in the plant area.
Shiseido bears the brunt of imported beauty products from Japan.
The data shows that in 2022, China’s cosmetics imports totaled 150.6 billion yuan, with France, Japan, South Korea, the United States and the United Kingdom as the top five sources. Among them, the import amount from Japan reached 34 billion yuan in 22 years, accounting for about 22.6% (General Administration of Customs). Huatai Research is based on Euromonitor data. According to the terminal retail sales, the market share of Japanese brands in China is about 6.1% in 2022, among which Shiseido has the largest share (according to the company’s financial report, the market revenue of the whole group in China in 2022 is 258.2 billion yen, and according to Euromonitor, the terminal retail sales of Shiseido brand in China market in 2022 is 5.2 billion yuan).
Affected by the discharge of nuclear wastewater, Shiseido’s net sales in the third quarter of 2023 fell sharply, becoming the lowest value in the past 11 quarters.
The data shows that in the third quarter of 2023, Shiseido achieved net sales of 228.2 billion yen (about 11.643 billion yuan), down 15% year-on-year; The core operating profit was 8.8 billion yen (about 448 million yuan), down about 53% year-on-year.
In addition, although the Japanese brand SK-II was acquired by Procter & Gamble, it was born in Japan, and the factory and production line of its star product "Fairy Water" were all located in Japan, and its performance was also affected.
Procter & Gamble pointed out in the first quarter report of fiscal year 2024 that the SK-II brand dragged down the overall performance. "The organic sales of skin care and personal care products achieved low single-digit growth, which was partly offset by the unfavorable factors of the decline of SK-II sales."
Promote the rise of domestic products
Due to doubts about the safety of Nissan skin care products, consumers began to collect other overseas or domestic substitute products.
According to Huatai Ruisi research report, Japanese skin care brands are developed based on Asian skin characteristics. Compared with European and American brands, they pay more attention to skin care concepts such as mild conditioning, natural no additives and no irritation, and their overall efficacy is weak. In other words, Japanese makeup is generally known for its gentleness.
This happens to be the focus of domestic skin care brands in recent years.
Take Betaine as an example, as the first listed company of sensitive muscle care in China, its main brand "Winona" has a high market popularity, among which, Shu Min Moisturizing Special Cream, a star product specially developed for sensitive muscles, is regarded as a substitute for Kerun Cream by many consumers.
Thanks to this, Winona achieved the best ranking in history. As of 24:00 on November 11th, Winona continued to exert her efforts in the Double Eleven Promotion and won the Tmall Beauty and Skin Care TOP5, which is the only China brand that has been shortlisted in the top ten beauty categories in double 11 for seven consecutive years since 2017-2023.
It is also worth mentioning that in recent years, with the rise of China’s constituent party, consumers have more targeted skin care needs, such as anti-aging, freckle, acne, whitening, etc., and European and American "strong medicine" products have become popular.
With the concept of "early C and late A", Polaiya beat L ‘Oré al, Lancome, Estee Lauder and other big names, ranking first in the beauty category of Tmall, Tik Tok, JD.COM and other channels, and first in the beauty category of domestic products in Vipshop and Pinduoduo.
Specifically, according to the Battle Report and the official ranking of Tmall, the GMV of the official flag of Polaiya was about 1.8 billion yuan from 20: 00 on October 24th to 24: 00 on November 3rd, up by about 40% year-on-year. From 20: 00 on October 31st to 24: 00 on November 3rd, GMV ranked No.1 in Tmall Beauty, up three places from last year. According to Tik Tok Battle Report, from 0: 00 on October 20th to 24: 00 on November 3rd, the GMV of Polaiya was about 470 million yuan, up about 200% year-on-year.
Bai Wenxi, chief economist of IPG China, said that with the increasing demand and cognition of consumers for cosmetics, consumers have higher and higher requirements for the quality and effect of cosmetics. Japanese beauty brands may lack innovation and advantages in this respect, resulting in a decline in performance.
Bai Wenxi further pointed out that fierce competition in the domestic cosmetics market is also one of the reasons for the decline in the performance of Japanese cosmetics. Domestic beauty brands have a better understanding of the needs and cultural background of China consumers, and domestic cosmetic brands have certain advantages in quality, price and channels, which makes consumers more inclined to buy domestic beauty brands.
Reporting/feedback

"2025 China Consumer Trend Report" released quality awakening and offline freshmen became key words.

China Net Finance December 27 (Reporter Chen Qiong) On December 26, the 2025 Consumer Trends Conference officially released the "2025 China Consumer Trends Report". More than 500 business representatives were present to discuss consumption trends and gain insight into the market future. Since 2017, Zhimeng Consulting has released the China Consumer Trend Report every year, which continuously foresees the trend changes of the consumer market in China.
Xiao Mingchao, founder and CEO of Zhimeng Consulting, pointed out that the survey of Zhimeng’s 2025 consumption trend found that in the face of the coming 2025, consumers are not only eager to improve their quality of life, but also committed to realizing personal spiritual sublimation, enriching themselves through richer consumption experiences and unlocking a higher level of life satisfaction and happiness. Therefore, the 2025 China Consumption Trend Report will set "seeking truth" and "being realistic" as consumption in 2025. Looking forward to 2025, consumers under the quality awakening need happiness at a lower cost. Therefore, China’s consumer market is divided into four categories: the price-performance ratio of flat replacement, the quality-price ratio of excellent replacement, the heart-price ratio of emotional replacement and the luxury-price ratio of expensive replacement.
Xiao Mingchao also revealed Zhimeng’s prediction of 10 major consumption trends in 2025, namely, quality awakening, mind reshaping, offline rebirth, taste bud exploration, utilitarianism, pleasing body and mind, nearby reconstruction, brand centripetal force, Chinese new rhyme and enjoying AI, and interpreted the trend practice and application cases of more than 30 brands in over 15 industries in combination with the 10 major trends.
In the "Interpretation of Macro Trends" session, Tamia Liu, deputy director of the Market Economy Research Institute of the State Council Development Research Center, shared the theme of macro-economic situation and consumer market interpretation in 2025 from three dimensions: the basic judgment of macro-economic situation in 2025, the prospect of consumer market in 2025, and the main focus of vigorously boosting consumption. He mentioned that vigorously boosting consumption, improving investment efficiency and expanding domestic demand in an all-round way rank first in the key tasks of economic work in 2025, and expanding domestic demand, especially consumer demand, has become the key to promoting sustained economic recovery. At the moment when China has entered the stage of economic growth that needs to be dominated by residents’ consumption, service consumption is the main driving force for residents’ consumption growth, and the stock growth and structural upgrading potential of durable goods consumption are considerable, while the consumption of healthy food has great room for upgrading. To boost consumption vigorously, we should grasp the "two combinations", that is, the combination of supply-side structural reform and demand-side management, and the combination of short-term response and medium-and long-term system construction.
At the meeting, Zhimeng invited a number of industry leaders to deliver annual trend speeches. Zhang Qiang, founder and CEO of Hi-Tech, Huang Yanran, brand director of Fisher & Paykel, and Cai Hong, chief marketing officer of Kraft Heinz, as the leading brands of the top 10 consumption trends in 2025, shared their brand trend innovation and practice around three trends: quality awakening, brand centripetal force and taste bud exploration.
Reporting/feedback

The epidemic situation in the mainland of China has further improved, and four kinds of Omicron mutant branches have been found in Chongqing.

  China news agency, Beijing, October 14th Comprehensive news: On the 13th, there were 1,259 new cases (diagnosed+asymptomatic) in China mainland, which decreased for three consecutive days, and the scope of infection was reduced, with the number of provinces involved dropping from 29 in the previous two days to 26.

  The increasing number of local infections in China mainland has dropped for three consecutive years, and the epidemic situation has further improved.

  National Health Commission, China, reported on the 14th that there were 313 newly confirmed cases of COVID-19 in China on the 13th, including 64 imported cases and 249 local cases. There were 1143 new asymptomatic infections, including 133 imported cases and 1010 local cases. There were no new deaths.

  As of 24: 00 on the 13th, there are 4,456 confirmed cases in China, with 5,226 cumulative deaths and 255,168 cumulative confirmed cases reported. There are 632 confirmed cases imported from abroad, with a total of 24,882 confirmed cases and no deaths.

  According to the official data, the number of new local infections in China has dropped sharply for three consecutive days, from 2,089 cases on the 10th to 1,259 cases on the 13th, and the scope of infection has been reduced, involving 26 provinces from 29 in the previous two days, and the epidemic situation is further improving.

  On 13th, 249 new cases were confirmed in mainland China, coming from 17 provinces. The top five are: 56 cases in Inner Mongolia, 53 cases in Guangdong, 28 cases in Xinjiang, 19 cases in Liaoning and 16 cases in Beijing; On that day, there were 1010 new cases of asymptomatic local infections from 25 provinces. The top five are: 302 cases in Xinjiang, 181 cases in Inner Mongolia, 53 cases in Shanxi, 51 cases in Heilongjiang and 50 cases in Yunnan.

  There are more than 5,000 local infected people in Inner Mongolia, and many infected people in Guangzhou were found in community screening.

  On the 13th in Inner Mongolia, 56 new cases were diagnosed locally and 181 cases were asymptomatic, and the number of local infections decreased for three consecutive days. On the same day, there were 35 newly diagnosed cases and 89 asymptomatic infected cases in Hohhot. As of 24: 00 on the 13th, there were 5041 cases of local infection in Inner Mongolia (974 cases were diagnosed and 4067 cases were asymptomatic), including 4351 cases in Hohhot.

  The epidemic in Hohhot started on September 28th, and the virus belongs to the evolutionary branch of Omicron BF.7 mutant. According to Hohhot, on October 14th, the city adjusted the epidemic risk level in some areas again. At present, there are 456 high-risk areas and 168 medium-risk areas in this city.

  On the 13th, 53 new cases were confirmed in Guangdong province and 21 cases were asymptomatic, mainly from Guangzhou (25+3) and Shenzhen (21+11). As of 24: 00 on the 13th, there are 440 confirmed cases and 203 asymptomatic cases in Guangdong province.

  According to the report, in addition to the 12 cases transferred from asymptomatic people to confirmed cases, among the 16 new cases of local infection in Guangzhou on the 13th, 4 cases were isolated control personnel, 10 cases were found in community normalized nucleic acid screening, and 2 cases were found in the investigation of medical personnel, suggesting that the epidemic situation has a greater risk of social transmission. On the 13th, there were 32 new cases of local infection in Shenzhen, all of which were found among people in centralized isolation and home isolation, and there was no social increase.

  There are still social infections in Beijing and Shanghai, and more than 100 cases of local infections have been added in Beijing in the past two months.

  Beijing reported on the 14th that there were 21 new cases of local infection in the city on the 13th, including 3 social screening personnel; From 0: 00 to 15: 00 on the 14th, Beijing reported another 6 cases of local infection, among which 2 cases were still found through social screening. Since September 29, Beijing has reported a total of 112 cases of local infection, involving 11 districts, mainly imported cases and their related cases.

  Beijing officials said that the city will further strengthen the prevention and control of social epidemics, especially in key units and industries such as construction sites, supermarkets, entertainment and fitness institutions, and catering institutions. It is necessary to establish staff ledgers and strengthen epidemic prevention measures such as nucleic acid testing and health monitoring; It is necessary to do a good job in environmental epidemic prevention management and strengthen the cleaning and disinfection of key places and public goods; Key personnel such as security, express delivery, logistics, catering, cleaning, property management, etc. should carry out nucleic acid detection according to the prescribed frequency, do a good job in personal protection, and strictly implement various epidemic prevention regulations.

  There were 49 new cases of local infection in Shanghai on the 13th, of which 47 cases were found in isolation control and 2 cases were from normalized nucleic acid screening. From July 3rd to October 13th, Shanghai reported a total of 194 confirmed cases and 1028 asymptomatic infected cases.

  According to Shanghai’s notification, on the 14th, there were one newly diagnosed and one asymptomatic infected person in Shanghai, both of whom had recently returned to Shanghai from other provinces, and were found in the normalized nucleic acid detection. Recently, most of the sources of infection in Shanghai epidemic are imported from other provinces, involving multiple transmission chains. At present, the social risks of the epidemic in the city still exist.

  Four Omicron variants were found in Chongqing, and the Suihua epidemic situation in Heilongjiang is still developing.

  The Chongqing Municipal Health and Health Commission said on the 14th that there were 11 newly diagnosed cases and 13 asymptomatic infected cases in the city on the 13th, and 191 newly infected cases in the past week. Among them, 41 cases were people from outside Chongqing who returned to Chongqing and closed-loop control, and the risk of social communication was low. However, the infected people in many epidemics have social activity tracks before being isolated, and the possibility of recurring cases is not ruled out. Among them, the "October 8" epidemic in Yubei (Joy City) has reported 91 cases of infected people (including 37 Joy City staff), involving 11 districts, and the risk of social transmission is high.

  It is reported that Chongqing CDC has sequenced 28 viral genes of infected people since October 8th, and found four branches of Omicron mutant strains: BA.5.2, BF.7, BA.2.75 and ba.2.76.. In recent days, the number of newly infected people in this city has shown a downward trend, mainly from the control population. The rapid rise of the epidemic has been effectively curbed, but the risk of hidden spread of the epidemic still exists.

  On the 13th, there were 11 new confirmed cases and 51 asymptomatic infections in Heilongjiang Province, including 2 confirmed cases and 49 asymptomatic cases in Suihua City. As of 24: 00 on the 13th, there were 73 cases of local infection in Suihua City, 70 of which were in Zhaodong City.

  According to the report, the epidemic situation in Zhaodong City is still developing, but all the positive people detected at present are found at the isolation control point, and the epidemic situation is well controlled. The epidemic in Zhaodong started on October 10th, and three cases of infected people were found in the nucleic acid test of the people who were exposed to the foreign investigation. On the same day, Zhaodong City initiated temporary control measures. At present, Zhaodong City decided to extend the temporary control period until 20: 30 on October 18. (End)

Chinese and foreign artificial intelligence enterprises jointly compile and publish international standards in the field of large-scale model security.

From April 15th to 19th, the 27th United Nations Conference on Science and Technology was held in Geneva, Switzerland. During the conference, the World Institute of Digital Technology (WDTA) issued two international standards, namely, the Safety Test Standard for Generative Artificial Intelligence Applications and the Safety Test Method for Large Language Models. This is the first time that an international organization has issued an international standard in the field of large model security.

Since the popularity of large language model technology last year, the security of large language model has been the focus of international attention. World Institute of Digital Technology (WDTA) is an international non-governmental organization established and registered in Geneva in April 2023. It follows the guiding framework of the United Nations and is committed to promoting digital technology and international cooperation on a global scale. It transcends national boundaries and corporate interests and advocates global unified standards and governance mechanisms.

Professor Peter Major, the founding chairman, said, "Our goal is to set global digital standards, lead technological innovation and strengthen international cooperation." It is worth noting that OpenAI, Google, Microsoft, Meta, Ant Group, Huawei, Iflytek, International Data Space Association (IDSA), Flawn Hough Institute and China Electronics are all members of WDTA.

World Institute of Digital Technology attending the meetingArtificial intelligence safe, credible and responsible working groupTeam leader Huang Jinjin said that as artificial intelligence systems, especially large language models, continue to become an indispensable part of all aspects of society, it is crucial to solve their security challenges with a comprehensive standard. These two standards bring together the wisdom of experts in the field of global AI security, fill the gaps in the field of security testing in large language models and generative AI applications, provide a unified testing framework and clear testing methods for the industry, and help to improve the security of AI systems, promote the responsible development of AI technologies, and enhance public trust.

WDTA takes the lead in "Safety Test Standard for Generative Artificial Intelligence Applications"

It is understood that among the published international standards, WDTA is the lead unit for the Safety Test Standard for Generative Artificial Intelligence Applications.

Huang Jinjin introduced that the "Safety Test Standard for Generative AI Applications" provides a framework for testing and verifying the safety of generative AI applications. The standard covers the key areas of AI application life cycle, including basic model selection, embedding and vector database, prompt execution/reasoning, intelligent behavior, fine-tuning, response processing and runtime security of AI applications. The main goal is to ensure that the behavior of AI applications in the whole life cycle is safe and meets the expected design.

It is understood that the AI STR (Safe, Trusted and Responsible) program is the core initiative of the World Institute of Digital Technology, aiming at ensuring the safety, credibility and responsibility of artificial intelligence systems.

Official website, a reporter of Beijing News Shell Finance, visited the World Institute of Digital Technology and found that its introduction said that the AI STR plan "represents a paradigm shift in how we develop and deploy AI technology. Advocating safety, trust and responsibility in artificial intelligence system has laid the foundation for a more ethical, safer and fairer digital future. Artificial intelligence technology is the promoter of progress, not the source of uncertainty and harm. The production AI application security testing and verification standard is one of the AI STR standards. "

In addition, a framework for the development of generative artificial intelligence talents was released at the same time as the standard. According to the introduction of the World Institute of Digital Technology, generative artificial intelligence applications such as ChatGPT and Stable Diffusion quickly attracted people’s attention and imagination all over the world, thanks to their wide practicability-almost anyone can use them to communicate and create-and more natural man-machine dialogue. Even the latest generative AI applications can perform a series of daily tasks in employees’ work, such as data classification, business report generation and even automatic test code generation. A wide range of stakeholders are trying to cope with the impact of generative artificial intelligence on business and society, and more people need to understand and participate, so as to form a consensus on the scope, how to use, application scenarios and constraints of artificial intelligence, and truly realize that "artificial intelligence is human."

Two standards and a development framework issued by the World Institute of Digital TechnologyThe file picture is from official website, the World Institute of Digital Technology.

China enterprises actively participate in international standards.formulate

The reporter of Shell Finance noticed that there were many face of china during this meeting. For example, in the panel discussion on "Safety of Generative Large Model", experts from Canadian Academy of Engineering, Privacy AI, NVIDIA, Microsoft and Ant Group talked on the same stage.

Chinese and foreign experts participate in the large-scale model safety panel discussion. Photo from official website, World Institute of Digital Technology.

In fact, the two international standards released this time were compiled by many experts and scholars from OpenAI, Ant Group, Iflytek, Google, Microsoft, NVIDIA, Baidu and Tencent.

Among them, Ant Group is the lead unit for the Safety Testing Method of Large Language Model. This standard provides a comprehensive, rigorous and practical structural scheme for the safety evaluation of the large model itself. It puts forward the security risk classification of large language model, the classification and grading method of attacks and the testing method, and takes the lead in giving four classification standards of attack methods with different attack intensities, providing strict evaluation indexes and testing procedures, which can solve the inherent complexity of large language model, comprehensively test its ability to resist hostile attacks, enable developers and organizations to identify and alleviate potential vulnerabilities, and ultimately improve the security and reliability of artificial intelligence systems built using large language models.

As a representative of the standard participating units, Wang Weiqiang, general manager of the machine intelligence department of Ant Group and chief scientist of Ant Safety Laboratory, said, "With the rise of generative artificial intelligence, we believe that it will release huge productivity, but it will also bring various new risks. Be highly vigilant. Large technology companies should play a key role in promoting the safe and responsible development of generative artificial intelligence, use their resources, expertise and influence to promote best practices, and build an ecosystem that gives priority to safety, privacy and moral considerations. For example, by formulating industry standards and guidelines, it provides clear guidance for developers and institutions to develop and deploy generative artificial intelligence systems; Invest in research and development and open tools to ensure the safety of generative artificial intelligence to form industrial co-governance. "

Shell Finance reporter found that at present, mainstream manufacturers at home and abroad are focusing on the safety of large models. For example, OpenAI invested 20% of computing resources in four years and set up a special team to build solutions.Alignment problemSuper AI, Google and other 12 organizations jointly released the "Model Safety Assessment Framework", NVIDIA launched the "guardrail" software to prevent the AI model from getting out of control, while 360 and Chianxin released the safety big model and launched the business for the safety of the big model.

The release of the two international standards provides a unified testing framework for the industry.

"The development of these two standards brings together the wisdom of experts in the global AI security field, filling the gap in the field of security testing in large language models and generative AI applications. They provide clear testing requirements and methods for AI enterprises, help to improve the security of AI systems, reduce potential risks, promote the responsible development of AI technology and enhance public trust. Call on the industry to actively adopt these two standards, work together to improve the security and reliability of AI systems, and participate in the standard formulation of WTDA AI STR, and constantly improve the standards in the process of rapid iteration of AI technology. " Huang Jinlin said.

Reporter contact email: luoyidan@xjbnews.com

Beijing News Shell Financial Reporter Luo Yidan

Editor Ding Shuang

Proofread Wang Xin

Two strong earthquakes in two days, why are earthquakes frequent in California?

  On July 4th and 5th, local time, strong earthquakes of magnitude 6.4 and 7.1 occurred in southern California, setting a new record for the strongest earthquake in the past 20 years. At present, both Lester County and San Bernardino County in Riziq, California have declared a state of emergency, but no deaths have been reported. Seismologists predict that the possibility of another earthquake of magnitude 7 and above will not be ruled out in the coming week.

  Refresh the record of strong earthquakes in recent 20 years.

  According to data from the US Geological Survey, the magnitude of the earthquake on July 4 was 6.4, and the magnitude on the evening of July 5 was 7.1, which was the strongest earthquake in Southern California in the past 20 years.

  The earthquakes for two consecutive days are located in the same fault zone, and the epicentres are very close. They are located near the town of Riziq Lester in southern California, about 270 kilometers away from Los Angeles and surrounding cities, and about 380 kilometers away from Las Vegas, Nevada. The earthquake on the 5th made both Los Angeles and Las Vegas feel shocked. Residents nearby described the experience at that time as follows: "The house was shaking violently, just like an airplane was bumped by airflow" and "the earth was roaring".

  Seismologists believe that because the two earthquakes are less than 48 hours apart and the epicentres are close, the magnitude 6.4 earthquake is only a foreshock, and the magnitude 7.1 earthquake is the main shock, and its intensity is six times that of the previous one, releasing 12 times as much energy.

  According to the US Geological Survey, since the earthquake on the 4th, there have been more than 2,300 aftershocks in southern California, of which 300 have a magnitude of 3 or above, which makes people feel strong enough. There are also 50 earthquakes of magnitude 4 and above, which have enough energy to cause damage.

  Experts predict more aftershocks will occur in the future. According to the prediction of USGS, the probability of an earthquake of magnitude 6 in the next few days is 50% or even greater. Some experts estimate that there is a 10% chance that Southern California will experience an earthquake of magnitude 7 and above again next week.

  "Outbreaks" every 10 to 20 years?

  Although California is called "paradise on earth" with its sunny beaches, it has also become one of the most dangerous places on earth because of frequent earthquakes.

  In the early morning of April 18th, 1906, an earthquake of magnitude 8.3 occurred in San Francisco, which was one of the most serious natural disasters in American history. The epicentre is located on the San Andreas fault near San Francisco, and the fault slips as high as 6 meters.

  After the earthquake lasted for dozens of seconds, San Francisco turned into rubble and triggered a fire that lasted for three days and three nights. According to statistics, in this earthquake and fire, 10 square kilometers of urban area was reduced to ashes, at least 3,000 people died and the direct economic loss was about 400 million US dollars.

  After the San Francisco earthquake, Americans began to pay attention to earthquakes, gradually cultivated the awareness of earthquake disasters, and promoted the development of earthquake science. The last time California suffered an earthquake of magnitude 7 or above was 20 years ago. On October 16th, 1999, the Mojave Desert in Southern California was hit by an earthquake of magnitude 7.1, but it did not cause serious losses.

  "In California, we expect an earthquake of magnitude 7 every 10 to 20 years," said Lucy Jones, a seismologist at the California Institute of Technology. On January 17, 1994, a 6.6 magnitude Northridge earthquake occurred in Southern California, the epicenter of which was located in the densely populated Los Angeles area, causing dozens of deaths and billions of dollars in property losses. On August 24, 2014, an earthquake of magnitude 6.0 occurred in the San Francisco Bay Area of California, injuring more than 100 people and damaging more than 2,000 buildings.

  The boundary between plates is the "culprit"

  California is prone to earthquakes because of its special geological conditions. California is located between the North American plate and the Pacific plate, with criss-crossing fault systems and other active systems under it, and the crust moves frequently.

  It is reported that there are hundreds of known geological faults in California, and more than 70% of the population lives within 50 kilometers around the faults where strong earthquakes may occur. There are more than 200 large and small faults in Southern California, which can cause earthquakes ranging from 5.0 to 7.8.

  Among them, the San Andreas fault is the eternal fear of Californians. Palm Springs, Los Angeles, San Francisco and other densely populated large and medium-sized cities are all located on the San Andreas fault. This fault is one of the regions with the most frequent stratigraphic activities on the earth, and it accumulates seismic stress every year. It is estimated that the fault system will have a large destructive earthquake every few decades.

  The outside world is worried about whether the California earthquake will have a potential impact on the San Andreas fault, and will there be a stronger earthquake next?

  Some seismologists believe that the idea that these two earthquakes will trigger the Santandrea earthquake is far-fetched. The fault near Lester County, Riziq is close to a fault named garlock. Although the fault finally intersects with Santandrea, the distance between them is far away.

  However, some experts said that the San Andreas fault has been very quiet in recent years, but this does not mean that it has been dormant. In fact, the great earthquake of the San Andreas fault has been postponed. The longer this time drags on, the more stress is accumulated, and the more terrible the power of the earthquake may be.

  A report by the Geological Survey last year warned that the risk of a major earthquake hitting California is increasing. In the next 30 years, the probability that California will experience an earthquake of magnitude 8 or greater will increase from about 4.7% to about 7%. (trainee reporter Yang Wei)

Liaoning Provincial Party Committee Standing Committee held an exchange meeting on theme education research results.

  Reporter Fang Liang Qi Wang reported that on July 28th, according to the unified arrangement of the central authorities on theme education, the exchange meeting of research results of Liaoning Provincial Party Committee Standing Committee on theme education was held in Shenyang. The meeting thoroughly implemented the spirit of the important exposition and instructions of the Supreme Leader General Secretary on investigation and research, combined with the analysis of positive and negative typical cases, carried out the exchange of research results, and promoted the research results to be better transformed into concrete measures and practical results to promote the practice of Chinese modernization in Liaoning. Hao Peng, secretary of Liaoning Provincial Party Committee, presided over the meeting and delivered a speech. Li Lecheng, Deputy Secretary of Liaoning Provincial Party Committee and Governor, and Zhou Bo, Chairman of Provincial Political Consultative Conference attended the meeting.

  Since the launch of the theme education, the Liaoning Provincial Party Committee has resolutely implemented the spirit of the important speech of the Supreme Leader General Secretary and the decision-making arrangements of the CPC Central Committee, firmly grasped the general requirements of "learning ideas, strengthening party spirit, emphasizing practice and building new achievements", focused on the theme, embodied characteristics, and carefully organized and arranged, taking Daxing investigation and research as an important part of the theme education, closely following the 12 aspects clearly defined by the CPC Central Committee, and focusing on the most prominent and difficult issues in Liaoning’s revitalization and development and comprehensive and strict management of the party. The members of the Standing Committee of the Provincial Party Committee took the lead in determining one key topic and one special topic to conduct research, adhered to the combination of "going on" and "going out", investigated, studied and solved problems, and solidly promoted the orderly development of research work, which achieved phased results.

  At the exchange meeting, members of the Standing Committee of Liaoning Provincial Party Committee, in combination with their respective investigations, put themselves in, analyzed and discussed two typical cases of "promoting the high-quality development of Liaoning’s equipment manufacturing industry and earnestly safeguarding national industrial security" and "deeply reflecting on a series of corruption cases in Liaoning and promoting the comprehensive and strict management of the party", and examined the gaps. Focusing on "research on policy measures to strengthen comprehensive revitalization and achieve new breakthroughs", "building fine chemical industry clusters" and "accelerating ‘ Industrial machine tool ’ And IC equipment development ",the meeting achieved the expected results. Everyone agrees that through the exchange of research results and the analysis of typical cases, we have further deepened our understanding of the important exposition of the Supreme Leader’s General Secretary on investigation and research, deeply felt the truth power and practical power of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, strengthened our political consciousness of firmly supporting the "two establishment" and resolutely achieving the "two maintenance", and made clear a series of ideas and measures related to the revitalization and development of Liaoning. This investigation and study on theme education is a process of concentrating on casting souls and tempering ideological will.It is also a process of changing work style and keeping close contact with the masses; It is a process of taking pulse and solving practical problems, and it is also a process of improving ability and promoting scientific decision-making.

  In his speech, Hao Peng pointed out that at present, the theme education in Liaoning Province is in a critical period of deepening, and it is of great significance to do a good job in investigating and studying the "second half of the article" for continuously promoting the theme education. We should continue to deepen our understanding of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era. Continue to work hard on comprehensive and systematic "learning", persistently study the learning materials stipulated by the CPC Central Committee, follow up and study the latest important speeches and instructions made by General Secretary of the Supreme Leader in a timely manner, and continue to use Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era to guide the research practice; Continue to work hard to achieve a comprehensive understanding, seriously study and profoundly understand the spirit of the important speech and instructions of the Supreme Leader General Secretary on the revitalization and development of Northeast China and Liaoning, truly deepen the learning results of internalization theory, and continuously improve the scientific, targeted and effective investigation and research; We will continue to work hard on the integration of knowledge and practice, focus on pragmatism and apply research to practice, and effectively turn learning results and research results into concrete practices to promote the realization of the goals and tasks of the three-year action.

  Hao Peng stressed that we should continue to do a good job in rectifying and implementing the problems found in the investigation. Adhere to the classification and stratification to promote problem solving. For those that can be solved in the short term, it is necessary to clarify the time limit for completion, stand up and do it quickly. For those that need to be promoted for a long time, we must dare to touch the real thing and be brave enough to cut the edge inward, and pay close attention to the rectification and implementation of the problem with the spirit of nailing; In order to solve the problems found in the investigation, we should pay attention to optimizing the solutions from the aspects of ideas, working mechanisms and methods, and study and put forward practical and effective measures; Strengthen supervision and return visits and follow-up questions, dynamically establish account sales numbers, and promote the solution to the difficult and painful problems of blocking points.

  Hao Peng stressed that it is necessary to continuously promote the transformation and application of research results. Pay attention to the transformation of research results into practical results to promote high-quality development, and actively promote the transformation and application of research results in accelerating the construction of a modern industrial system, deepening reform and opening up, exchanges and cooperation between the central and local governments, and the integration of cultural tourism, and form specific ideas and policies. Pay attention to transforming the research results into practical results to solve the urgent problems of the masses, seize employment, education, medical care, pension, housing and other issues, constantly improve the system and mechanism, and effectively enhance the people’s sense of gain, happiness and security; Pay attention to transforming the research results into the actual results of preventing and resolving risks, strengthen pre-judgment, improve the plan, strive to resolve risks at the source, and resolutely hold the bottom line that systematic risks do not occur; Pay attention to transforming the research results into the actual results of comprehensively and strictly administering the party, study and put forward the countermeasures of strict management and strict management, adhere to the strict tone, strict measures and strict atmosphere for a long time, and promote the continuous development of comprehensively and strictly administering the party.

  Hao Peng stressed that we should continue to make good use of this family heirloom. Strengthen the normal research thinking, give full play to the exemplary role of leading organs and leading cadres, continuously improve the institutionalized and standardized level of investigation and research work, and promote investigation and research to become a common practice; Continuously improve the style of research, avoid formalism and bureaucracy, effectively enhance the effectiveness of research work and reduce the burden on grassroots; Strengthen the overall connection of the two batches of thematic education, plan and arrange the second batch of thematic education investigation and research work, so as to achieve seamless docking, stubble pressing and organic integration, and fully promote the high-quality and efficient development of thematic education investigation and research.

  Standing Committee of Liaoning Provincial Party Committee, Deputy Director of the Standing Committee of Provincial People’s Congress, Vice Governor of Provincial Government, Vice Chairman of Provincial Political Consultative Conference, President of Provincial Court, Procurator-General of Provincial Procuratorate, and principal responsible comrades of relevant provincial departments attended the meeting.