On December 28th, the 4th "Make the World Love Made in China" Summit Forum was moved to the headquarters in Gree Electric, Zhuhai, which was the first large-scale event held at the headquarters after the transfer plan of Gree Electric (000651) was finalized.

When interviewed by reporters after the meeting, Dong Mingzhu, the chairman of Gree Electric, said that he was "not satisfied or dissatisfied with the scheme" when talking about the transfer of control rights. She said that the steady development of Gree Electric over the years is not due to a certain shareholder, but mainly depends on the management team. This time, Zhuhai SASAC withdrew from the position of major shareholder in the hope that Gree Electric would become a more market-oriented listed company.

Dong Mingzhu also stressed that after the transfer of Gree Electric’s controlling stake, there will be "three invariants": the integrity of society, the cultivation of employees and the protection of the legitimate interests of shareholders cannot be changed.

Dong Mingzhu, Chairman of Gree Electric　

Withdrawal of state-owned assets: in order to establish a more market-oriented system.

On December 15th, Zhuhai SASAC officially approved Gree Group’s plan to transfer 15% of Gree Electric shares to Zhuhai Mingjun. Gree Electric will become a public company without controlling shareholders and actual controllers.

Dong Mingzhu explained that Zhuhai SASAC sold its shares in the hope that Gree Electric would become a truly public company. Dong Mingzhu quoted Guo Yonghang, secretary of Zhuhai Municipal Party Committee, as saying that the government should "show up immediately when enterprises need it;" When enterprises don’t need it, you are far away and keep a clear political and business relationship. " Dong Mingzhu said that the focus of this transfer of Gree’s control right is not the withdrawal of state-owned assets, but the establishment of a market-oriented system for listed companies to operate and develop better.

In addition, the transfer of control rights in Gree Electric was also promoted under the background of the accelerated development of Guangdong-Hong Kong-Macao Greater Bay Area. "Zhuhai is located in the center of Greater Bay Area. We have more thoughts and positioning for the future construction of Greater Bay Area and the development of Zhuhai. I feel that through this equity transfer, more listed companies will be built for Zhuhai, and (Zhuhai) will become a more market-oriented place that is conducive to the faster development of enterprises. " Dong Mingzhu said that the equity transfer is of far-reaching significance.

According to the announcement on December 2nd, the price for Gree Group to transfer 15% equity of Gree Electric is 41.66 billion yuan. If the transaction is finally made at this price, the takeover party will have a floating profit of 16.6 billion yuan by taking this 15% equity based on the current share price of Gree Electric.

Dong Mingzhu revealed that Gree Electric will build Gree Tower in Hengqin, Zhuhai, to provide some support for the development of Macao. "Although there are more than 10 research institutes and nearly 100 research institutes in Gree Electric, with the diversified development, Gree will build more research institutions. Building Gree Building in Hengqin is a platform to boost Macao’s development and provide talents for the University of Macau and Macau University of Science and Technology. "

Gree Electric launches Gree three-generation mobile phones.　　

Management is the biggest beneficiary? The team is pure.

Gree Electric’s 15% equity was taken over by Zhuhai Mingjun, and behind Zhuhai Mingjun, besides Gaoying Capital, Gree Electric management also participated in the shareholding. Some outsiders believe that the biggest beneficiary of the transfer of control rights in Gree Electric is the management of Gree Electric.

Dong Mingzhu responded that Gree Electric’s management is a pure team. In the past 20 years, it has never been more concerned about the company’s shares. It is bent on making Gree bigger and stronger, and there is no other idea. The development of an enterprise is not supported by capital, but by the innovative culture of the enterprise.

According to CICC’s report, Gree Group’s plan to transfer 15% of Gree Electric’s equity has properly arranged the interests of Gree Electric’s management. Among them, Gree Electric management entity will subscribe Zhuhai Mingjun 2.426 billion yuan, and get 11.10% of the capital contribution; In addition, the management entity obtains 41% of LP investment share (i.e. 20.3% of investment share) from Zhuhai Xianying (GP general partner of Zhuhai Mingjun), and can fully enjoy the management fee and GP income brought by Zhuhai Mingjun. The management entity will distribute 8% of the total GP income to the management and employees who have made important contributions to the listed company. The management entity obtained 41% controlling equity of Zhuhai Yuxiu (GP general partner of Zhuhai Xianying) for RMB 4.305 million, which can indirectly control Zhuhai Mingjun. After the equity transfer is completed, the company will promote the equity incentive plan, with the total amount not exceeding 4% of Gree Electric’s shares.

Are you satisfied with Gaoling Capital? Not satisfied or dissatisfied.

After Gree Electric threw out the intention of equity transfer, Hopu Investment was also very interested in this part of the equity besides Gaoyou Capital, but in the end Gaoyou Capital won.

When asked if he was satisfied with the equity transfer plan, Dong Mingzhu responded that this should be asked to Zhuhai SASAC.

There have been rumors before that the negotiations between Gaochun Capital and Gree management were not smooth. Dong Mingzhu responded: "Any negotiation is not smooth. If it is smooth, it will not be called negotiation." When asked if she was satisfied with the plan, Dong Mingzhu responded: "It is not satisfied or dissatisfied."

When asked how Gree Electric will cooperate or collaborate with its new shareholder, Gaoyan Capital, Dong Mingzhu replied that "at least I don’t see it now", and she further said, "If one capital can solve the problems of enterprises, how can we see that so many capitals are exploding today? Therefore, it is not a capital to support the development of enterprises, but the innovation of enterprises to support development. "

Gree Electric business segment readjusted.

Throw out the new strategy of "Internet of Everything" Gree mobile phone released for three generations.

On the same day, Gree Electric released the "Internet of Everything" strategy, and for the first time demonstrated a complete set of intelligent connected home appliances controlled by intelligent voice.

Gree staff demonstrated how to control refrigerators, washing machines, rice cookers, range hoods and other household appliances by voice with Gree IOT air conditioners and Gree IOT mobile phones as entrances.

Dong Mingzhu also personally released Gree Electric’s third-generation smart phone at the scene. On-site PPT shows that Gree’s third-generation mobile phone adopts a 5.99-inch full HD full screen, emphasizes the night shooting algorithm in taking photos, has intelligent IOT buttons, and controls household appliances by voice.

Dong Mingzhu said that every Gree third-generation mobile phone can directly open the "micro store in Dong Mingzhu". "With Gree’s mobile phone, you should buy Gree’s products, otherwise I will remember you."

There are also many controversies about Gree making mobile phones, but from Gree Electric, mobile phones are just an entrance to Gree’s smart home strategy.

Gree Electric has also publicly released four international leading technologies that have been identified-key technologies and applications of rare earth-free reluctance main drive motor system for new energy buses, high-efficiency reluctance variable frequency scroll compressor technology, high-performance linear servo motor and driver, and high-efficiency pneumatic suspension centrifugal compressor.

The latest information displayed in Gree Electric Exhibition Hall shows that Gree Electric’s business has been re-divided into two parts, one is consumption and the other is industry. Previously, Gree Electric’s four business segments included air conditioning, household appliances, communications and intelligent equipment. This also means that the first three sectors are now merged into the consumer sector, highlighting the overall smart home; Intelligent equipment has expanded into the industrial field.

Dong Mingzhu also confirmed the adjustment of the company’s business sector in the interview. She said that the consumer sector is the business that Gree started, and the industrial sector is the heavy weapon of the country. There is no conflict between the two. "Without high-end equipment, you can’t make perfect consumer products, and you won’t be biased."

　　Regarding the problem of arrears, LeTV responded that "LeTV will never owe money to any creditor, including financial institutions, including the supply chain. As long as LeTV is given time, it will definitely be fully repaid." However, in the situation of being chased for the arrears everywhere, for Jia Yueting, even though he may not agree with what Sun Hongbin called "what should be collected, what should be sold", the realistic pressure may force him to consider this way.

　　Letv is facing four debts to be recovered. According to Jia Yueting, over the past six months, LeTV has paid back more than 15 billion yuan. However, LeTV’s money is obviously far from being repaid, which ultimately leads to the fact that most of the shares of LeTV, a listed company held by Jia Yueting, have been frozen.

　　status

　　More than 99% of the shares of LeTV held by Jia Yueting were frozen.

　　According to the announcement issued by LeTV last night, at present, Jia Yueting holds 524,074,478 shares of LeTV directly or indirectly through LeTV Holdings, accounting for 26.27% of the company’s total share capital. Among them, 512,133,322 shares directly held by Jia Yueting have all been frozen; Of the 11,941,156 shares held through LeTV Holdings, 7,000,000 shares were frozen. So far, the accumulated frozen shares of LeTV in Jia Yueting have reached 519,133,322 shares, accounting for 99.06% of the company’s shares. Numerically, the 519,133,322 shares frozen in Jia Yueting are exactly the same as the number of shares frozen by the Shanghai High Court due to a loan dispute with China Merchants Bank the day before.

　　Regarding the problem of arrears, LeTV responded that "LeTV will never owe money to any creditor, including financial institutions, including the supply chain. As long as LeTV is given time, it will definitely be fully repaid." However, for LeTV, how many assets can be used to repay the account?

　　At its most brilliant time, LeTV once had three listed companies, a LeTV network listed on the A-share Growth Enterprise Market, a Cool Group of Hong Kong stocks, and a new three-board company online wine network. This is not counting the new three-board companies such as Ruixin Media, Yongsheng Animation and Yongle Culture. However, two of the three listed companies have suspended trading for several months, and the online wine network has taken the initiative to withdraw from the market in the first half of this year.

　　press sb for an interview

　　Letv has been suspended for nearly three months.

　　Under the pressure of LeTV’s capital chain crisis, the A-share company LeTV has been declining since the end of last year, during which it was suspended. It was rumored that the share price was close to the liquidation line of Jia Yueting’s equity pledge, but it was denied by LeTV. What is particularly embarrassing is that after Sun Hongbin received more than 10 billion emergency funds, it still failed to boost LeTV’s share price. Until April 15 this year, LeTV announced the suspension of trading on the grounds of planning major events, and it has been nearly three months.

　　Until last week’s shareholders’ meeting, LeTV has not given a specific resumption time. However, it is obviously impossible for LeTV to suspend its trading for an indefinite period. According to the new suspension regulations issued by Shenzhen Stock Exchange in May last year, for listed companies planning major asset restructuring, the suspension time is up to six months. But in fact, in the three months since the suspension of trading, the negative news of LeTV has not gradually subsided but has become more and more prominent, which makes it difficult to imagine the stock price trend after its hasty resumption of trading.

　　pay close attention

　　Coolpad will be removed from the Hong Kong Stock Connect Index next week.

　　The acquisition of Coolpad, a well-known domestic mobile phone brand listed in Hong Kong, was also an influential merger and acquisition of LeTV. In June last year, LeTV acquired a total of 28.9% of the shares of Coolpad Group twice and became the largest shareholder of the latter. According to the idea of LeTV at that time, by integrating the existing super mobile phone business of Coolpad and LeTV, "2016 ‘ Letv+Coolpad ’ The total sales volume of smartphones can reach 50 million to 60 million units, and the sales volume is expected to exceed 100 million units in 2017, making it one of the largest mobile phone companies with sales volume. " However, less than half a year later, in November last year, Coolpad Group issued a profit warning on the Hong Kong Stock Exchange, saying that it is expected that the company will lose HK$ 3 billion in 2016. Up to now, Coolpad Group has been unable to publish the 2016 annual report "because the audit problem has still not been solved". According to the regulations, the end of March this year is already the deadline for its disclosure of last year’s annual report. Correspondingly, Coolpad shares have been suspended since March 30 this year. Before the suspension, the share price was 0.72 Hong Kong dollars/share, which was more than half of the loss of 1.5 Hong Kong dollars/share when LeTV acquired it.

　　According to the latest index change notice issued by Hong Kong Hang Seng Index Company this week, Coolpad Group (02369) will be excluded from the Hang Seng Global Composite Index and also be excluded from the Hang Seng Hong Kong Stock Connect Index. This change will take effect from next Tuesday.

　　Net Wine Network used to be the second LeTV company to independently land in the capital market after LeTV. On August 24th, 2016, the online wine network was listed and traded on the New Third Board. The controlling shareholder of the company is LeTV Holdings, and Jia Yueting indirectly holds 50.35% of the shares of the company through LeTV Holdings. The online wine network is also an organic part of the LeTV ecosystem.

　　However, in less than eight months, on April 24 this year, the online wine network announced the termination of listing on the New Third Board. The scene that appeared before its delisting from the New Third Board was also the failure to disclose the 2016 annual report on time. In addition, 70% of the shares indirectly held by Jia Yueting in the online wine network have been pledged.

　　focus

　　Letv has experienced negative growth this year.

　　LeTV’s super tv business has always been a relatively good asset of LeTV, which was also recognized by Sun Hongbin, a real estate player who rescued LeTV for more than 10 billion yuan at the beginning of the year. But the unavoidable fact is that as of the end of last year, LeTV has not been able to achieve profitability. At the beginning of this year, Liang Jun, the head of LeTV TV, issued a military order to make a profit this year, but there are indeed too many variables in LeTV this year. In the case that other professional color TV manufacturers are in a tight situation this year, LeTV TV obviously needs to accept greater challenges if it wants to turn a profit in this difficult period. Moreover, Liang Jun admitted at the shareholders’ meeting of LeTV last week that LeTV had experienced negative growth since the first half of this year.

　　Another bad news for LeTV is that Foxconn, which had worked closely with LeTV before, has now almost broken up with it. For LeTV, which does not have its own manufacturing business, OEM companies like Foxconn were once important partners in its hardware development. LeTV’s super tv used to leverage Foxconn’s cheap manufacturing to be influential in the color TV market. In addition to the business connection in OEM, LeTV and Foxconn once had a close capital bond. In 2013, LeTV.com disclosed the resolution of the board of directors. Shenzhen Guanding Construction Engineering Co., Ltd., an affiliated company of Foxconn, achieved a 20% share by increasing its capital to LeEco Zhixin Company, which is mainly engaged in LeTV TV.

　　However, with the financial shortage of LeTV, Foxconn has quietly broken up with LeTV. According to media reports, since 2016, Shenzhen Guanding has been out of LeTV’s new shareholder list. According to the data of Aoweiyun.com, a data company in the domestic household appliance industry, in the first four months of this year, the number of LeTV TVs shipped by Foxconn was only 6,600, 3,200, 7,200 and 4,500 respectively. This means that the vast majority of LeTV TVs are not from Foxconn, and the cooperation between them has almost broken up.

　　analyse

　　The unlisted part is afraid of "selling the sale"

　　According to the analysis of people close to LeTV, after Sun Hongbin invested real money in LeTV, the supervision of LeTV’s funds has been significantly strengthened. At present, the pattern formed is that Sun Hongbin keeps an eye on the operation of some listed companies of LeTV; For the unlisted part of LeTV business, Jia Yueting is in charge, the largest part of which is LeTV. Although the listed company and the unlisted part are still connected in many businesses, it is impossible to transfer funds, which is why Jia Yueting admitted at the shareholders’ meeting last week that the financial pressure of the unlisted part of LeTV is greater than expected.

　　For Jia Yueting, he now needs to take care of various businesses such as LeTV Sports and LeTV Mobile Phone with extremely limited funds. Even though he may not agree with what Sun Hongbin called "what should be collected, what should be sold", the realistic pressure may force him to consider this way. Easy access was once an important part of Jia Yueting’s ideal LeTV car ecology. When it was first acquired, Jia Yueting was ambitious. "Through completely independent research and development, we will build the best Internet smart electric car and establish the car Internet ecosystem, so that China’s automobile industry will subvert the traditional giants in Europe, America, Japan and South Korea, effectively solve urban smog and traffic congestion, and let everyone drive super cars and breathe pure air." But today, it is a foregone conclusion that LeTV is easy to sell.

　　prospect

　　Letv will sell the mobile phone sector in the future?

　　In addition, some media expect that LeTV will sell the mobile phone sector next, so what really triggered the crisis of LeTV’s capital chain at the end of last year was the arrears of suppliers in the mobile phone business. Almost all of Jia Yueting’s shares in LeTV were frozen this time because of the property preservation caused by his personal joint guarantee for the financing of LeTV’s mobile phone business.

　　It is worth noting that Jia Yueting said at the shareholders’ meeting last week that in the future, LeTV will focus on two major industries, namely, listed companies and automobile business. He also specifically mentioned that businesses that are not included in the "focus" category, such as LeTV’s mobile phone, LeTV Sports and Easy Access, "I hope that in the next two or three months, everyone will gradually see LeTV’s determination this time, and its limited assets will gain the greatest value". As soon as the voice just fell, it was announced that the controlling shareholder was no longer LeTV, which naturally increased people’s association with the future LeTV mobile phone business. However, in response to the Beijing Youth Daily reporter yesterday, LeTV Mobile said, "All the business of LeTV Mobile is normal at present, and the release of new machines is also planned."

　　Text/reporter zhangqin for the picture/vision china

　　Live broadcast skills, how to record small videos are popular, and these entertainment projects in life have now entered a college classroom. Recently, the opening of "online celebrity College" in Chongqing Institute of Engineering has attracted attention. On September 20th, Chongqing Institute of Technology responded to the Beijing Youth Daily reporter that "online celebrity College" is neither an independent college nor a specific major, but a training project of "school-enterprise co-construction" between schools and enterprises. At present, 19 students have participated, and the enterprises provide training teachers and practical opportunities, while the schools provide venues and equipment. Students participate voluntarily to solve the employment problems of some students. The cooperative enterprise of "online celebrity College" said that it would train students in live broadcast skills such as "asking for gifts", and then sign a contract with them to become full-time anchors of the enterprise.

　　In this regard, education experts believe that the establishment of "online celebrity College" in colleges and universities is not serious and rational enough. Experts pointed out that "online celebrity" can’t be called a profession at present. As a new phenomenon, it has no relevant subject connotation and can’t be the foundation of a college or major. He also reminded students that they should maintain the basic ability of value judgment in dealing with "online celebrity College" and not fall into the misunderstanding that "work is a simple matter".

　　event

　　A university in Chongqing set up "online celebrity College" to select students.

　　Recently, some netizens posted that "Xingyun online celebrity (Industry) College" (referred to as "online celebrity College") has been newly established in Chongqing Institute of Engineering, and the work of "selecting students" has been carried out. The reporter of Beiqing Daily noticed that there were a large number of people at the selection site, and the words "First online celebrity Student Selection Meeting of Xingyun online celebrity (Industry) College" were written on the display board. The posting netizen also said that "online celebrity College" has already held a "class opening symposium".

　　According to public information, Chongqing Institute of Technology is a full-time undergraduate college with 30 undergraduate (junior) majors and more than 13,500 full-time students. According to the information of official website, on July 4th this year, the school and a local cultural communication company held a signing ceremony of "Building Xingyun online celebrity (Industry) College". The relevant person in charge of the school introduced at the scene that the opening of "online celebrity College" was "a beneficial attempt with pioneering strategic significance for the industry based on online celebrity’s economy", and expressed the hope that through cooperation, the problem of "a large number of high-quality and high-quality professionals are lacking at this stage" in online celebrity industry could be solved.

　　After the incident was exposed, many netizens paid attention. Some netizens questioned whether "online celebrity College" is an independent college of the school or a major under it. Some netizens are curious: What courses are taught by online celebrity College and who will teach them? Some netizens are worried that the establishment of "online celebrity College" will bring excessive praise to the industries such as "online celebrity" and "anchor" among students.

　　school

　　At present, it is an orientation class with 19 students.

　　On September 20th, the reporter of Beiqing Daily called Chongqing Institute of Technology to inquire about this matter, and the school said that the management school of the school was responsible for the "online celebrity College". Subsequently, Mr. Zhang from the School of Management of the school told the reporter of Beiqing Daily that "online celebrity College" is neither an independent college nor a specific major of the school, but a cooperative project of "school-enterprise co-construction" between the school and the enterprise. "It should be regarded as a directional (training) class in the direction of online celebrity. The enterprise provides training teachers and practical opportunities, the school provides venues and equipment, and students participate voluntarily." He also introduced that "online celebrity College" started classes on September 19th and officially started classes on September 20th, with a training period of three months.

　　Teacher Zhang told the reporter of Beiqing Daily that the selection of students is mainly aimed at undergraduate students in the graduating class of e-commerce and marketing in the School of Management. "Now the webcast is also quite popular. Participating in training will also help our students in the School of Management." Teacher Zhang said, "After students voluntarily sign up, the enterprise will also interview the students who have signed up, mainly considering the students’ body, language expression, face value and other characteristics. At present, there are already 19 students in this orientation class. "

　　Teacher Zhang also said that "online celebrity College" is only an attempt at present. "If the operation effect is good, the school may declare such a major in the future, but it will not be called ‘ Online celebrity major ’ Because there is no such professional name in the professional catalogue of the education department, it may be called ‘ Network anchor ’ Or ‘ Webcast ’ Professional. " He added that at present, after the training of these 19 students, the school will not issue separate certificates, "which major was originally a student of the college, and which major was taken."

　　Asked about the expected goal of the orientation training course, Teacher Zhang said that on the one hand, it is to solve the problem of job hunting for some students. "Considering their own interests, there are also related practicality. For example, the current e-commerce industry will also do live webcasting promotions, etc."; On the other hand, the school arranged for teachers to participate in lectures and study all the time, "to prepare for online celebrity’s economic research and possible application for related majors in the future".

　　student

　　To learn "live skills", "psychology" and other courses.

　　On the evening of September 20th, the reporter of Beiqing Daily contacted one of the first 19 students who participated in the training of online celebrity College — — Li Shan (a pseudonym). Li Shan told the reporter of Beiqing Daily that she was a graduating class student and signed up for the training under the recommendation of her teacher. "Most of the 19 students who participated in the training were girls.".

　　Li Shan told the reporter of Beiqing Daily that at present, the "online celebrity College" training class of the school has set up related courses such as "Personality Shaping", "Live Broadcasting Skills", "Image Design", "Performance", "Psychology" and "Video Recording" this week, and these contents are all taught by personnel arranged by enterprises.

　　Li Shan introduced that on the afternoon of 20th, "online celebrity College" officially started classes. The first class was "Personality Shaping", and everyone had 3-5 minutes to show on stage. Teachers would comment on students’ overall style and personal orientation according to their live shows. I was asked by my teacher to give an open performance. After the performance, two teachers commented on my performance one after another. She also told the reporter of Beiqing Daily that in addition to the "Personality Shaping" class, there were teachers at the scene to guide students how to shoot small videos. "The teacher will let us shoot ‘ Tik Tok ’ The video came to the top, I took it all afternoon, and now I am too tired to walk a step. "

　　Li Shan said that the 19 students who participated in the training of "online celebrity College" are now paid by the school. "The teachers said that after graduation, the school would arrange for us to sign a contract with the company to do online celebrity, and I feel quite good. It will be very good for me and will be famous."

　　enterprise

　　Cultivate full-time anchor professors to "live broadcast gifts"

　　The reporter of Beiqing Daily noticed that the enterprise that cooperated with Chongqing Institute of Technology to set up "online celebrity College" training was Chongqing Miyin Culture Communication Co., Ltd.. According to industrial and commercial information, the company was established in January this year, and its business scope is: organizing cultural and artistic exchange activities; Undertaking exhibition services; Cultural and artistic performance planning.

　　On September 20th, the reporter of Beiqing Daily consulted the enterprise as a student about the establishment of "online celebrity College" in cooperation with the school. According to a person in charge, at present, the orientation classes offered in cooperation with the school mainly cultivate online celebrity in three directions: live broadcast, e-commerce and short video. "In addition to absorbing students from directional schools, social workers can also apply for training courses with the same teaching content, charging 3,980 yuan for three months".

　　According to the person in charge, the current training for students is also three months. "The first month is mainly theoretical knowledge training, followed by ‘ Online celebrity ’ ‘ in related industries; Actual combat ’ Let the students learn to operate from the beginning. As far as students are concerned, they mainly cultivate talents and sell products eloquently. In addition to their own live broadcast profits, there are all-round types of anchors with extra business. "

　　Subsequently, the person in charge sent a more detailed teaching schedule to the reporter of Beiqing Daily. Apart from the contents mentioned by Li Shan, there are also courses such as "appreciation of live broadcast" and "self-reflection after live broadcast". In this regard, the person in charge said that the designated assignment of "self-reflection after live broadcast" is to require students to show themselves by making personal short videos, so as to increase the spread and exposure of short videos. In addition to the training, we also set up an assessment link for students. "If students fail the assessment, it will affect our subsequent training of students."

　　In addition, the person in charge stressed that during the training process, online celebrities will be invited to teach students some practical experience, "for example, they will teach students the skills of asking for gifts in live broadcast, and how to create live broadcast topics and master the psychology of fans". He also revealed that after the training, students can sign a contract with the company and become a full-time online celebrity anchor. "This training project can be said to be a online celebrity incubation base built by the company, and it has cooperated with several live broadcast platforms such as Betta, Zanthoxylum bungeanum, Dragon Ball and YY".

　　expert

　　"online celebrity" can’t form a discipline.

　　Chu Zhaohui, a researcher at China Institute of Science Education, told the reporter of Beiqing Daily that it was not serious enough and rational enough for colleges and universities to offer the training course of "online celebrity College". "This is a manifestation of following the trend, its principle and creation ‘ Star major ’ Similarly, there is not much autonomy in essence, and it is a passive state. "

　　Chu Zhaohui said, "The establishment of any college or major in colleges and universities needs to be based on the professional teaching content and standards, and the establishment of majors must follow the standardized procedures and evaluation process. But, at least for now, ‘ Online celebrity ’ It is just an emerging social popular phenomenon. It has no relevant subject connotation and has not been precipitated for a long time, so it cannot become the foundation of a college or major. "

　　Chu Zhaohui pointed out that it will take time to test whether "online celebrity" can become a career, because a job that can be called "career" should meet the conditions of stable work content and scope. "It is recommended to first ‘ Online celebrity University ’ Observe for a period of time and then look at the development. " He also said that for "online celebrity College", most students should maintain basic value judgment ability. "Students should understand that even if they enter ‘ Online celebrity University ’ , it may not become ‘ Online celebrity ’ ; You can’t think that you have participated in ‘ Online celebrity University ’ As an anchor, I have a misunderstanding about employment and think that work is a simple and easy thing. "

　　Text/Zhang Ya Zhang Xi Liu Sijia

　　Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

　　Recently, Shantou police successfully smashed a telecommunication network fraud gang, arrested 10 suspects, and seized 93 mobile phones and 83 bank cards involved. Chen Qiren photo

　　Recently, Shantou police successfully smashed a telecommunication network fraud gang, arrested 10 suspects, and seized 93 mobile phones and 83 bank cards involved. Chen Qiren photo

　　Shantou, China, April 15 (Chen Qiren, Yao Xiaoli) Guangdong Shantou police reported on the 15th that Shantou police recently successfully smashed a telecommunication network fraud gang that frequently committed crimes, arrested 10 suspects, seized 93 mobile phones and 83 bank cards involved, involving 11 provinces and cities such as Guangdong, Fujian and Shandong, and initially identified 133 cases involved.

　　According to Shantou police, in recent years, with the rapid development of mobile Internet, criminals have used communication tools to commit online fraud from time to time, which has made many people deceived and lost their money.

　　Shantou police investigation found that a telecommunication network fraud gang hidden in Shantou surfaced. The gang bought a large number of bank cards, mobile phone cards, "Lacarra" credit card machines and other crime tools from the Internet, rented a number of houses in Shantou city as dens, published false information about "online car purchase" through public network platforms, and made false web links. The cases involved 11 provinces and cities such as Zhejiang, Henan and Hebei, and the amount involved was huge.

　　After careful investigation, the police grasped seven criminal dens of the gang in Shantou. On April 8, Shantou police concentrated more than 140 elite police officers to form seven arrest teams, and arrested seven dens of the fraud gang at the same time, successfully arresting 10 members of the criminal gang, including Wang Moufu, and smashed this mega-telecommunication network fraud criminal gang in one fell swoop.

　　Zhan Yihua, deputy director of Shantou Public Security Bureau, said that telecommunication network fraud is concealed, and many online fraud platforms set their backstage outside the country, which makes it difficult to handle cases and investigations. At the same time, criminal gangs transfer funds through third-party payment, which also brings troubles to police investigation and evidence collection.

　　"Telecommunication network fraud is often aimed at ordinary people. When a phone call comes, the citizens will be cheated of a lot of savings." Zhan Yuhua said.

　　The police reminded the public not to trust the commodity information on the Internet that is obviously lower than the market price; Online shopping should be carried out on a qualified and guaranteed online shopping platform; Don’t pay in advance without knowing the real situation of online shopping sales; If you find a crime of fraud, you should report it in time. (End)

　　In recent years, the release of European and American spy war blockbusters has been overwhelming, and almost every masterpiece will have different highlights. No matter the cast, high-tech products, weapons and equipment, stunts, pictures and sound effects, the filmmakers’ originality is reflected, the movie plot is ups and downs, and various innovations emerge one after another.

　　With the release of Bourne ultimatum 5 in mainland China on August 23rd, fans have turned away from a trend of surfing the Internet to review classic spy films.

　　Xiaobian also stayed up late to sort out the classic spy war movies in recent years, I hope you like them!

Bourne bourne (2016)

　　You must have seen your favorite action movie this year. Completely return to the level of the first part. There is a neat temperament that does not need nonsense to get to the point, and the role is smart and logical enough. Cam and Bourne are evenly matched, so let the rhythm be tense every minute. As always, action plays have to be swaying and realistic. The discussion on information monitoring in the network age is wonderful.

　　According to the website of the Ministry of Finance, with the approval of the State Council, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology and the National Development and Reform Commission jointly issued the Notice on Adjusting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Notice). According to the Notice, except for fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards. The policy will be implemented from January 1, 2017.

　　The "Notice" pointed out that in terms of new energy buses, with the power battery as the core of subsidy and the production cost and technological progress level of the battery as the accounting basis, the entry threshold for subsidies such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate. Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies.

　　In terms of batteries, the Notice stated that the new national standard for power batteries was introduced to improve the safety, cycle life, charge and discharge performance and other indicators of power batteries, and set the energy density threshold of power batteries. Improve the technical requirements of fuel cell vehicles.

　　The following is the full text of the Notice:

　　All provinces, autonomous regions, municipalities directly under the central government, the finance department (bureau), the competent department of industry and information technology, the science and technology department (bureau, science and technology commission), and the development and Reform Commission:

　　In order to further promote the healthy development of the new energy automobile industry, continuously improve the industrial technology level, enhance the core competitiveness, and promote the application of new energy vehicles, with the approval of the State Council, the relevant matters are hereby notified as follows:

　　I. Adjust and improve the subsidy policy for popularization and application.

　　(1) Raise the threshold of the recommended vehicle catalogue and adjust it dynamically. The first is to increase the energy consumption requirements of the whole vehicle. According to the different kerb quality of pure electric passenger cars, the power consumption requirements of 100 kilometers under corresponding working conditions are increased; According to the vehicle type, the pure electric special vehicle increases the requirements of energy consumption per unit load (Ekg) and power consumption per ton and 100 kilometers; Further improve the energy consumption per unit load (Ekg) requirements of pure electric buses. The second is to improve the threshold requirements for the driving range of the whole vehicle. Improve the driving range requirements of pure electric buses and fuel cell vehicles, and timely adjust the driving range test method of new energy buses from 40km/h constant speed method to working condition method; Gradually increase the driving range threshold of pure electric passenger cars. The third is to introduce a new national standard for power batteries, improve the safety, cycle life, charge and discharge performance and other index requirements of power batteries, and set the energy density threshold of power batteries. Improve the technical requirements of fuel cell vehicles. The fourth is to improve safety requirements. For vehicles with safety accidents caused by product quality, depending on the nature and severity of the accident, the subsidy funds will be deducted and the vehicle or enterprise subsidy qualification will be suspended. The fifth is to establish a market sampling mechanism, strengthen the management of vehicle inspection links, and timely clean up the Catalogue of Recommended Vehicles for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Catalogue) for enterprises and products that fail to pass the sampling inspection. The sixth is to establish a dynamic management system for the Catalogue. Sales promotion of new energy automobile products can only apply for subsidies after they are included in the Catalogue. If there are still no models actually sold within one year, the qualification of Catalogue will be cancelled. Seventh, supervise and promote the application of new energy vehicles.When applying for subsidies for new energy vehicles purchased by non-individual users, the cumulative mileage must reach 30,000 kilometers (except for special vehicles for operation), and the subsidy standards and technical requirements shall be implemented according to the year when the vehicle obtains the driving license.

　　(2) Under the premise of maintaining the overall stability of the subsidy policy from 2016 to 2020, adjust the subsidy standards for new energy vehicles. For new energy buses, the power battery is the core of subsidy, and the production cost and technical progress level of the battery are taken as the accounting basis. The subsidy entry threshold such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate. Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies (the detailed plan is attached). In addition to fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards. At the same time, relevant ministries and commissions will constantly adjust and improve according to factors such as technological progress, industrial development, and scale of popularization and application of new energy vehicles.

　　(3) Improve the allocation of subsidy funds. At the beginning of each year, the production enterprise submits the capital settlement report of the previous year and the sales and operation of products, including sales invoices, technical parameters of products and vehicle registration information, etc. The lead department of new energy vehicle promotion in the place where the enterprise is registered shall, in conjunction with relevant departments, review and verify the materials reported by the enterprise and report them to the lead department of provincial promotion work step by step after publicity. The provincial lead department for the promotion of new energy vehicles shall, jointly with relevant departments, review and focus on spot checks, report the application materials to the Ministry of Industry and Information Technology and the Ministry of Finance, and send a copy to the Ministry of Science and Technology and the Development and Reform Commission. The Ministry of Industry and Information Technology shall, jointly with relevant departments, review the application reports of all localities, and issue verification reports to the Ministry of Finance in combination with daily verification and key spot checks. The Ministry of Finance shall allocate subsidy funds according to the verification report.

　　Second, implement the main responsibility of popularization and application

　　(A) production enterprises are responsible for ensuring the authenticity and accuracy of the promotion information of new energy vehicles. Production enterprises should strictly abide by the relevant laws, regulations, standards and institutional measures of the state and industry; We should strengthen the management and control of our own production and sales links, and be responsible for the authenticity and reliability of the promotion information of new energy vehicles reported together with the sales enterprises; We should formulate a feasible control scheme, use product information management system, etc., and strengthen the management of sales information of its distributors at all levels. Sales enterprises should strictly check every sales information to ensure that the product promotion information and consumer information reported step by step are true, accurate and searchable. Production enterprises should establish an enterprise monitoring platform to reflect the sales and operation of vehicles comprehensively, truly and in real time, and report relevant information in a timely and accurate manner in accordance with relevant national requirements, by unifying interfaces and data exchange protocols. New vehicles must be equipped with remote monitoring equipment such as vehicle-mounted terminals; Vehicles have been shipped or sold before 2016, providing users with free installation services; For vehicles sold to individual consumers, personal privacy should be strictly protected in information collection and management.

　　(two) the local government is responsible for the implementation of supporting policies, organization and promotion. Local governments should conscientiously implement the requirements of relevant documents of the State Council, assume the main responsibility for the promotion and application of new energy vehicles, clarify the local lead department for the promotion of new energy vehicles, and earnestly do a good job in organizing and implementing the promotion of new energy vehicles. First, adjust and improve local support policies. Local governments at all levels should, in light of local conditions, scientifically formulate promotion plans for new energy vehicles, increase support for the charging infrastructure of new energy vehicles, intensify the renewal and replacement of new energy vehicles in public services such as urban public transport, rental and sanitation, and strengthen supervision and inspection of enterprises. The second is to strengthen the management of fund use. The local lead department for the promotion of new energy vehicles shall, jointly with the relevant departments, earnestly undertake the supervision of the management of the declaration and use of financial funds, and strictly review and check the aspects of vehicle licensing, vehicle operation, subsidy declaration and data review according to their respective responsibilities; The management of vehicle inspection should be strengthened to ensure that the core components such as vehicle and battery are consistent with the Announcement of Road Motor Vehicle Manufacturers and Products (hereinafter referred to as the Announcement) when the vehicle is delivered for use; A system of accountability should be established, and those responsible for lax control should be investigated according to law, and penalties for dishonest enterprises such as fraudulent compensation should be increased. Local financial departments should strengthen the management of financial funds and allocate subsidy funds according to the actual promotion of enterprises to ensure the safety and effectiveness of subsidy funds. The third is to establish and improve the local supervision platform. Relevant provinces (autonomous regions and municipalities) should establish a local supervision platform for new energy vehicles, timely summarize and sort out the data submitted by enterprises, dock with the national supervision platform, and strengthen the supervision and management of vehicles in the region.The fourth is to optimize the industrial development environment. It is not allowed to implement the restriction and purchase restriction policy for new energy vehicles. The national unified Catalogue shall be strictly implemented, and obstacles shall not be set up or disguised to restrict foreign brand vehicles and parts, foreign charging facilities construction and operating enterprises from entering the local market.

　　(three) the relevant departments of the state will strengthen the supervision and inspection of popularization and application. The Ministry of Industry and Information Technology takes the lead in establishing a national supervision platform for new energy vehicles, and through this platform, it conducts daily supervision on the promotion and application of new energy vehicles (private purchase of passenger cars may be relaxed as appropriate). In addition, the Ministry of Industry and Information Technology will establish a verification system for the promotion of new energy vehicles with relevant departments, and regularly and irregularly organize third-party institutions or relevant provincial departments to carry out verification and spot checks on the promotion information of new energy vehicles.

　　Third, establish a punishment mechanism

　　(1) For enterprises that seek compensation in violation of regulations and cheat compensation by means of false report or impersonator, the relevant funds sought and defrauded in violation of regulations shall be recovered, the illegal income shall be confiscated, and the relevant enterprises and personnel shall be fined and punished according to the Regulations on Penalties and Punishment for Financial Violations, and those suspected of committing crimes shall be investigated and dealt with by judicial organs. At the same time, according to the seriousness of the circumstances, take punishment measures such as suspending or canceling the "Announcement" of vehicle production enterprises and products and canceling the eligibility for subsidy funds. For those who do not cooperate with the verification of promotion information, and the relevant departments verify and spot check that false sales, product configuration and technical status are inconsistent with the Announcement and Catalogue, uploaded data are inconsistent with the actual situation, and vehicles are idle after receiving subsidies, depending on the seriousness of the case, they will take punishment measures such as deducting subsidy funds, canceling the qualification for applying for subsidy funds, suspending or canceling the Announcement of vehicle manufacturers or products. For products with potential safety hazards and safety accidents in application, depending on the nature and severity of the accident, punishment measures such as stopping production, ordering immediate correction and suspending the eligibility for subsidy funds shall be taken.

　　(II) Government agencies and their staff who assist enterprises to defraud financial subsidy funds by means of false report or impersonator shall be investigated for corresponding responsibilities in accordance with the Civil Service Law, the Administrative Supervision Law and other laws and regulations; Those suspected of committing a crime shall be transferred to judicial organs for handling.

　　(III) In areas where the management system is not perfect, the audit is not strict, the verification work is poorly organized, and there are fraudulent behaviors of enterprises, informed criticism will be given and infrastructure award funds will be deducted according to the seriousness of the situation.

　　This notice will be implemented as of January 1, 2017, and other relevant regulations will continue to be implemented in accordance with the Notice on Financial Support Policies for the Promotion and Application of New Energy Vehicles in 2016-2020 (Cai Jian [2015] No.134).

Special feature of 1905 film network The new year is coming, it’s time to start the happiness of 2023!This week, the movie channel has prepared five wonderful fantasy blockbusters for everyone, with bold imagination, gorgeous pictures, vivid ways and meaningful meanings. Let’s follow the movies for a spiritual baptism.

DolittleWonder WomanShrekAladdinPoster of "New Joy on Earth"

Dolittle

Reconciliation with yourself in the new year

On December 27th, the movie channel will broadcast Dolittle, a fantastic adventure masterpiece adapted from the classic fairy tale Dr. Dolittle, to break through the boundaries of imagination and enter the wonderful and dreamy imagination world together.

The film assembled a "fairy-level" dubbing line-up, and marion cotillard, Ralph Fiennes, Tom Holland, emma thompson and other big coffees gave voices to the animal characters with distinctive characters in the film.

The original production teams of "Alice in Wonderland" and "Sleeping Curse" made great efforts to create them, and Stephen Gaghan, who won the Oscar for best adapted screenplay for "Drug Network", wrote and directed them, and the top behind-the-scenes team escorted the films, bringing an audio-visual feast.

This time, Robert Downey Jr. took off his steel armor and became an imperial doctor who could communicate with animals, leading them to start an adventure together to find the fruit of Eden tree.

The adventure along the way is also a healing process along the way.Dr. Doolittle, who had closed himself up because his beloved woman drowned in the sea, began to open his heart again, make new friends, teach his knowledge and skills, and continue to save animals.Finally, Dr. Doolittle, make peace with himself.

In the new year, make peace with yourself, get back on your feet and start again!

Wonder Woman

A small universe broke out in the new year.

"All beautiful incarnations, the greatest warrior ever."　It has the strength of Hercules, the wisdom of Athena, the face value of Aphrodite, the ability of Alter, the goddess of hunting, and the speed given by Hermes … …She is DCjustice leagueWonder woman, one of the seven elders.

On Wednesday, December 28th, the film channel will broadcast the film Wonder Woman, which tells the growth of a female hero in a more humane way.

Diana, who owns the star flying crown, bullet-proof bracelet, lasso of mantra, sword of killing god, aegis and armor of God of War, can be said to be full of plug-ins, but even so, she didn’t become wonder woman from the beginning.

Growing up again and again transformed her from a girl into wonder woman.In the new year, our little universe breaks out and inspires our hidden unknown forces!

Shrek

Meet true love in the new year

Shrek, broadcast by the movie channel on Saturday, December 31st, broke the fairy tale image of the prince and princess in the past, but it still made us feel beautiful.

In Shrek, the hero is no longer a handsome prince, but an ugly, smelly monster, and the heroine is no longer a beautiful princess, but a princess with a cursed face day and night.

Although Shrek subverts the perfection of fairy tales, it is more likely to resonate with us.Although they don’t have handsome and beautiful looks, they have beautiful hearts.

Finally, with a sincere kiss, the spell was broken.In the new year, may you also meet your true love!

New joy in the world

Get happiness in the new year and drive away troubles.

"Add a spoonful of sugar when drinking medicine and find pleasure in depression."On January 1, 2023 (Sunday), the movie channel broadcast the movie "New Joy on Earth" for you. A well-known classic figure in Europe and America, the magic nanny Mary Poppins, arrived slowly with joy and hope.

Mary Poppins, a magical nanny who wears a fancy bowler hat, a bright scarf, a dark coat, a parrot-headed parasol and a treasure handbag made of magical carpets, can take away all the troubles and bring endless happiness to children.

This 54-year-old sequel, "New Joy is Full of People", will be full of childlike memories.Reality and fantasy are constantly intertwined, and we follow Mary Poppins, the magic nanny, to wander in the world of magic and reality.

In the new year, may we all be happy and drive away our troubles!

Aladdin

Speak your wishes in the new year.

On the evening of Saturday, December 31st, 2022, and at noon on Sunday, January 1st, 2023, a live-action movie "Aladdin" will be broadcast for you on the film channel, and you will enter the Arab fairy tale world together.

The story of Aladdin and the magic lamp from Arabian Nights haunts many children to fall asleep.Arab-style market streets, magnificent palaces and gorgeous song and dance scenes are directed.Guy RitchieIt is particularly dreamy under the lens.

In order to make fairy tales more realistic, the film used 200 people to build a team, and spent nearly half a year building the interior scene of the palace and a bird’s eye view of the whole city.

At the same time, the leap-forward improvement of CG technology has further blurred the boundary between virtual and real, and the cooperation of real scene construction and 3D modeling has realized a refreshing visual spectacle.

Calling Aladdin’s magic lamp can realize three wishes. What’s your New Year’s resolution?In the new year, I hope everyone can realize their wishes!

Fantasy movies are dreamlike fantasy, which has entrusted our beautiful vision for 2023.May everyone’s dreams come true in the new year!

a program parade

In 2022

December 27th (Tuesday)

Dolittle

December 28th (Wednesday)

Wonder Woman

31 December (Saturday)

Shrek

Aladdin

In 2023

1 January (Sunday)

Aladdin (replay)

New joy in the world

　　Recently, the National Development and Reform Commission and other three ministries and commissions issued a series of policies to encourage consumption to promote the upgrading of key consumer goods such as automobiles, household appliances and consumer electronics. Among them, the cost of new energy vehicles is greatly reduced, and it is strictly forbidden to introduce new car purchase restrictions in various places. All localities are not allowed to restrict or purchase new energy vehicles, and so on. What is the background of the "prohibition order"? How much automobile consumption potential is expected to be released? How should all localities do a good job in implementation? Our reporter interviewed relevant experts — —

　　A few days ago, the National Development and Reform Commission, the Ministry of Ecology and Environment and the Ministry of Commerce issued the Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019— 2020) (hereinafter referred to as the "implementation plan"), put forward a series of measures to promote automobile consumption, which aroused social concern.

　　Consumption potential needs to be released

　　The "Implementation Plan" proposes that, on the one hand, all localities should not impose restrictions or purchase restrictions on new energy vehicles, and those that have been implemented should be cancelled. Encourage local governments to give support to car-free families to purchase the first home new energy vehicle. On the other hand, it is strictly forbidden to introduce new automobile purchase restriction regulations in various places. Local governments that have implemented automobile purchase restriction should speed up the shift from restricting purchase to guiding use according to the effect of urban traffic congestion, pollution control and traffic demand control.

　　"This policy is highly targeted, which is not only a major positive for new energy automobile enterprises, but also means that there will be no new cities with restricted purchases in the future, which is conducive to breaking the barriers to passenger car consumption." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

　　At present, how big is the automobile consumption potential of cities with restricted purchases? Li Xianjun, director of the Tsinghua University Automobile Development Research Center, said that as of the end of March 2019, the number of effective applications for waiting for lottery cars in Hangzhou had reached 819,000, including 802,000 individuals; As of April 26, 2019, the number of valid applications for waiting for lottery cars in Shenzhen has reached 1.227 million, including 1.209 million individuals, which is equivalent to the annual sales of passenger cars in Russia; As of April 8, 2019, there were 3.689 million car purchases in Beijing, including 3.209 million individuals, which is more than the demand of European countries in one year.

　　"The above three cities have a total of 5.735 million lottery numbers. If this part of the car purchase potential can be released, it will account for 20.4% of domestic car sales last year and 24.8% of passenger cars." Li Xianjun said, "Even if an average family of three people participate in the lottery at the same time, the potential purchasing power will reach 1.91 million, which is expected to contribute 6.8% to the increase in automobile consumption."

　　The "Implementation Plan" also emphasizes that localities should reasonably set up congestion areas in combination with road congestion and guide their use. "Intelligent management of vehicle traffic should be realized, and the number of times vehicles enter congested areas should be restricted to prevent excessive use of motor vehicles." Li Xianjun said.

　　Aim at pain points and promote consumption

　　"In addition to canceling the restrictions and purchases of new energy vehicles, the" Implementation Plan "also proposes to vigorously promote the electrification, intelligence and greening of the automobile industry, and strive to enhance the supply guarantee capability of new products." Wu Songquan, chief expert of China Automotive Technology and Research Center Co., Ltd. and deputy chief engineer of Information Institute, believes that the Implementation Plan focuses on many bottlenecks and difficult problems in the consumption of new energy vehicles and clearly puts forward targeted measures.

　　In view of the cost of new energy vehicles, the "Implementation Plan" proposes that the cost of new energy vehicles should be greatly reduced. Specific measures include accelerating the research and development and industrialization of a new generation of vehicle power batteries, improving the energy density and safety of batteries, gradually realizing battery platformization and standardization, and reducing battery costs. Guide enterprises to innovate business models, promote the separation of consumption modes of new energy vehicles, such as battery leasing, and reduce the cost of car purchase. Optimize product access management, avoid repeated certification, and reduce enterprise operating costs.

　　"The key to reducing costs lies in batteries, which is also an important factor restricting the development of new energy vehicles at present." Cui Dongshu said that it was planned that the battery density of new energy vehicles would reach 260 WHr/kg in 2020, but it is still difficult now, so it is necessary to increase research and development.

　　In view of the "anxiety" in the use of new energy vehicles, the "Implementation Plan" proposes to speed up the development of new energy vehicles with convenient use. Specific measures include focusing on pain points such as short driving range and long charging time, drawing lessons from the power exchange mode and application experience in the public service field, and encouraging enterprises to develop new energy vehicle products with the combination of charging and replacing, flexible battery configuration and long driving range. Promote the development and application of high-power fast charging, wireless charging, mobile charging and replacing electricity and other technical equipment, and improve the convenience of charging and replacing new energy vehicles.

　　Cui Dongshu believes that the development of new energy vehicles is characterized by the rapid increase in driving range and the obvious large-scale vehicles. At present, the development of micro-electric vehicles is slow and there is a big demand gap. Therefore, the "Implementation Plan" emphasizes that the development of new energy vehicle products that take into account the length of driving range is not only in the right direction, but also forward-looking.

　　The "Implementation Plan" also proposes to speed up the update of vehicles in urban public areas. Promote the upgrading of vehicles in urban public areas, accelerate the use of new energy or clean energy vehicles for new and updated buses, sanitation, postal services, taxis, commuting and light logistics distribution vehicles in urban built-up areas, and reach 80% in key areas for air pollution prevention and control by the end of 2020. Encourage local governments to increase support for the operation of new energy vehicles and reduce the use cost of new energy vehicles.

　　"In key regional cities for air pollution prevention and control, new energy or clean energy vehicles will account for 80% of vehicles used in the public sector. This is a rigid indicator and will have a huge pulling effect on the new energy automobile industry." Cui Dongshu said.

　　"The" Implementation Plan "puts forward a series of measures to promote the consumption of new energy vehicles, focusing on the bottlenecks and pain points of current automobile consumption, especially new energy vehicle consumption, which is of great significance for promoting the upgrading of key consumer goods such as automobiles." Wang Qing, deputy director and researcher of the Institute of Market Economy of the State Council Development Research Center, said that the introduction of the "prohibition order" meets the needs of consumers and the market, which is conducive to the overall consideration of the combination of long and short, and promotes the upgrading of consumption.

　　Guangzhou and Shenzhen took the lead in responding.

　　The "Implementation Plan" also proposes to innovate and develop smart cars; Accelerate the elimination of old cars and the renewal of vehicles in urban public areas, and actively promote the upgrading of rural vehicle consumption; Vigorously promote the circulation and consumption of used cars, actively guide the innovation of auto financial products, and gradually improve the infrastructure such as charging and replacing electricity and parking.

　　Cui Dongshu said that this policy has a good guiding role in the development and market of new energy automobile industry, and it is good for local governments, enterprises and consumers. The key lies in how local governments introduce specific measures to further refine and implement them.

　　In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Finance, the Ministry of Transport and other ten ministries and commissions jointly issued the "Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption and Promoting the Formation of a Strong Domestic Market (2019)", focusing on six measures to promote automobile consumption. Among them, the requirements for the gradual liberalization of the automobile purchase restriction policy are included.

　　Up to now, Guangzhou and Shenzhen have taken action. On June 2, Shenzhen Municipal Bureau of Transportation and Guangzhou Municipal Bureau of Transportation respectively issued the Notice on Increasing the Allocation Quota of Incremental Indicators for Small and Medium-sized Passenger Cars. Starting from June this year, Shenzhen will increase the allocation quota of incremental indicators for ordinary cars by 40,000 per year from 2019 to 2020 on the basis of the original regulation target of 80,000 per year. On the basis of the original quota, Guangzhou will increase the number of small and medium-sized passenger cars by 100,000 from June this year to December 2020.

　　"The market is one of the core elements of industrial competition." Li Xianjun pointed out that automobile is one of the industries with the largest impact coefficient on the national economy, the strongest employment, the most remarkable development of related industries and the strongest ability to integrate new technologies. At present, the number of cars with 1,000 people in China is more than 170, which is not only far lower than that of developed countries, but also lower than the world average. This means that there is still much room for growth in China’s automobile consumption. Especially with the rapid development of new technologies and the emergence of new products, China’s automobile industry contains great innovation vitality and potential. Therefore, we should constantly optimize the consumption environment, smooth the recycling of resources, continuously release the potential of domestic demand, further promote the upgrading of automobile consumption and promote the formation of a strong domestic market.

　　　　Mei Lanfang’s swimsuit photos taken during her stay in the United States.

　　　　Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.

　　　　For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.

　　Mei Lanfang loves fashion to take swimsuit photos.

　　　　The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.

　　　　According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.

　　Love to take pictures, generous show camera

　　　　Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.

　　Singing Beijing Opera in Modern Costume

　　　　Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie