(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

　 On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

　 Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

　Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.

　 Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

　 The live broadcast’s attack on 2016 is like a barrage.

　

　 Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

　

　 With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang

　 An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

　 A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q： Can you describe what the scene was like that day? Did it meet your expectations?

　

A：I thought it was hot, but I didn’t expect it to be so good and very happy.

　 On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

　

Q：Will the anchors be asked what to do, or will there be restrictions on their language and comments?

　

A：No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

　

　 Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

　

　 As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

　 In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q：How to treat the relationship between live broadcast and film marketing?

　

A：Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q：Compared with other mobile platforms, what are its advantages and values?

　

A：Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q：What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

　

A：Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

　

　 But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

　

Q：New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

　

A：I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

　　In recent years, the release of European and American spy war blockbusters has been overwhelming, and almost every masterpiece will have different highlights. No matter the cast, high-tech products, weapons and equipment, stunts, pictures and sound effects, the filmmakers’ originality is reflected, the movie plot is ups and downs, and various innovations emerge one after another.

　　With the release of Bourne ultimatum 5 in mainland China on August 23rd, fans have turned away from a trend of surfing the Internet to review classic spy films.

　　Xiaobian also stayed up late to sort out the classic spy war movies in recent years, I hope you like them!

Bourne bourne (2016)

　　You must have seen your favorite action movie this year. Completely return to the level of the first part. There is a neat temperament that does not need nonsense to get to the point, and the role is smart and logical enough. Cam and Bourne are evenly matched, so let the rhythm be tense every minute. As always, action plays have to be swaying and realistic. The discussion on information monitoring in the network age is wonderful.

　　Recently, the National Development and Reform Commission and other three ministries and commissions issued a series of policies to encourage consumption to promote the upgrading of key consumer goods such as automobiles, household appliances and consumer electronics. Among them, the cost of new energy vehicles is greatly reduced, and it is strictly forbidden to introduce new car purchase restrictions in various places. All localities are not allowed to restrict or purchase new energy vehicles, and so on. What is the background of the "prohibition order"? How much automobile consumption potential is expected to be released? How should all localities do a good job in implementation? Our reporter interviewed relevant experts — —

　　A few days ago, the National Development and Reform Commission, the Ministry of Ecology and Environment and the Ministry of Commerce issued the Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019— 2020) (hereinafter referred to as the "implementation plan"), put forward a series of measures to promote automobile consumption, which aroused social concern.

　　Consumption potential needs to be released

　　The "Implementation Plan" proposes that, on the one hand, all localities should not impose restrictions or purchase restrictions on new energy vehicles, and those that have been implemented should be cancelled. Encourage local governments to give support to car-free families to purchase the first home new energy vehicle. On the other hand, it is strictly forbidden to introduce new automobile purchase restriction regulations in various places. Local governments that have implemented automobile purchase restriction should speed up the shift from restricting purchase to guiding use according to the effect of urban traffic congestion, pollution control and traffic demand control.

　　"This policy is highly targeted, which is not only a major positive for new energy automobile enterprises, but also means that there will be no new cities with restricted purchases in the future, which is conducive to breaking the barriers to passenger car consumption." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

　　At present, how big is the automobile consumption potential of cities with restricted purchases? Li Xianjun, director of the Tsinghua University Automobile Development Research Center, said that as of the end of March 2019, the number of effective applications for waiting for lottery cars in Hangzhou had reached 819,000, including 802,000 individuals; As of April 26, 2019, the number of valid applications for waiting for lottery cars in Shenzhen has reached 1.227 million, including 1.209 million individuals, which is equivalent to the annual sales of passenger cars in Russia; As of April 8, 2019, there were 3.689 million car purchases in Beijing, including 3.209 million individuals, which is more than the demand of European countries in one year.

　　"The above three cities have a total of 5.735 million lottery numbers. If this part of the car purchase potential can be released, it will account for 20.4% of domestic car sales last year and 24.8% of passenger cars." Li Xianjun said, "Even if an average family of three people participate in the lottery at the same time, the potential purchasing power will reach 1.91 million, which is expected to contribute 6.8% to the increase in automobile consumption."

　　The "Implementation Plan" also emphasizes that localities should reasonably set up congestion areas in combination with road congestion and guide their use. "Intelligent management of vehicle traffic should be realized, and the number of times vehicles enter congested areas should be restricted to prevent excessive use of motor vehicles." Li Xianjun said.

　　Aim at pain points and promote consumption

　　"In addition to canceling the restrictions and purchases of new energy vehicles, the" Implementation Plan "also proposes to vigorously promote the electrification, intelligence and greening of the automobile industry, and strive to enhance the supply guarantee capability of new products." Wu Songquan, chief expert of China Automotive Technology and Research Center Co., Ltd. and deputy chief engineer of Information Institute, believes that the Implementation Plan focuses on many bottlenecks and difficult problems in the consumption of new energy vehicles and clearly puts forward targeted measures.

　　In view of the cost of new energy vehicles, the "Implementation Plan" proposes that the cost of new energy vehicles should be greatly reduced. Specific measures include accelerating the research and development and industrialization of a new generation of vehicle power batteries, improving the energy density and safety of batteries, gradually realizing battery platformization and standardization, and reducing battery costs. Guide enterprises to innovate business models, promote the separation of consumption modes of new energy vehicles, such as battery leasing, and reduce the cost of car purchase. Optimize product access management, avoid repeated certification, and reduce enterprise operating costs.

　　"The key to reducing costs lies in batteries, which is also an important factor restricting the development of new energy vehicles at present." Cui Dongshu said that it was planned that the battery density of new energy vehicles would reach 260 WHr/kg in 2020, but it is still difficult now, so it is necessary to increase research and development.

　　In view of the "anxiety" in the use of new energy vehicles, the "Implementation Plan" proposes to speed up the development of new energy vehicles with convenient use. Specific measures include focusing on pain points such as short driving range and long charging time, drawing lessons from the power exchange mode and application experience in the public service field, and encouraging enterprises to develop new energy vehicle products with the combination of charging and replacing, flexible battery configuration and long driving range. Promote the development and application of high-power fast charging, wireless charging, mobile charging and replacing electricity and other technical equipment, and improve the convenience of charging and replacing new energy vehicles.

　　Cui Dongshu believes that the development of new energy vehicles is characterized by the rapid increase in driving range and the obvious large-scale vehicles. At present, the development of micro-electric vehicles is slow and there is a big demand gap. Therefore, the "Implementation Plan" emphasizes that the development of new energy vehicle products that take into account the length of driving range is not only in the right direction, but also forward-looking.

　　The "Implementation Plan" also proposes to speed up the update of vehicles in urban public areas. Promote the upgrading of vehicles in urban public areas, accelerate the use of new energy or clean energy vehicles for new and updated buses, sanitation, postal services, taxis, commuting and light logistics distribution vehicles in urban built-up areas, and reach 80% in key areas for air pollution prevention and control by the end of 2020. Encourage local governments to increase support for the operation of new energy vehicles and reduce the use cost of new energy vehicles.

　　"In key regional cities for air pollution prevention and control, new energy or clean energy vehicles will account for 80% of vehicles used in the public sector. This is a rigid indicator and will have a huge pulling effect on the new energy automobile industry." Cui Dongshu said.

　　"The" Implementation Plan "puts forward a series of measures to promote the consumption of new energy vehicles, focusing on the bottlenecks and pain points of current automobile consumption, especially new energy vehicle consumption, which is of great significance for promoting the upgrading of key consumer goods such as automobiles." Wang Qing, deputy director and researcher of the Institute of Market Economy of the State Council Development Research Center, said that the introduction of the "prohibition order" meets the needs of consumers and the market, which is conducive to the overall consideration of the combination of long and short, and promotes the upgrading of consumption.

　　Guangzhou and Shenzhen took the lead in responding.

　　The "Implementation Plan" also proposes to innovate and develop smart cars; Accelerate the elimination of old cars and the renewal of vehicles in urban public areas, and actively promote the upgrading of rural vehicle consumption; Vigorously promote the circulation and consumption of used cars, actively guide the innovation of auto financial products, and gradually improve the infrastructure such as charging and replacing electricity and parking.

　　Cui Dongshu said that this policy has a good guiding role in the development and market of new energy automobile industry, and it is good for local governments, enterprises and consumers. The key lies in how local governments introduce specific measures to further refine and implement them.

　　In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Finance, the Ministry of Transport and other ten ministries and commissions jointly issued the "Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption and Promoting the Formation of a Strong Domestic Market (2019)", focusing on six measures to promote automobile consumption. Among them, the requirements for the gradual liberalization of the automobile purchase restriction policy are included.

　　Up to now, Guangzhou and Shenzhen have taken action. On June 2, Shenzhen Municipal Bureau of Transportation and Guangzhou Municipal Bureau of Transportation respectively issued the Notice on Increasing the Allocation Quota of Incremental Indicators for Small and Medium-sized Passenger Cars. Starting from June this year, Shenzhen will increase the allocation quota of incremental indicators for ordinary cars by 40,000 per year from 2019 to 2020 on the basis of the original regulation target of 80,000 per year. On the basis of the original quota, Guangzhou will increase the number of small and medium-sized passenger cars by 100,000 from June this year to December 2020.

　　"The market is one of the core elements of industrial competition." Li Xianjun pointed out that automobile is one of the industries with the largest impact coefficient on the national economy, the strongest employment, the most remarkable development of related industries and the strongest ability to integrate new technologies. At present, the number of cars with 1,000 people in China is more than 170, which is not only far lower than that of developed countries, but also lower than the world average. This means that there is still much room for growth in China’s automobile consumption. Especially with the rapid development of new technologies and the emergence of new products, China’s automobile industry contains great innovation vitality and potential. Therefore, we should constantly optimize the consumption environment, smooth the recycling of resources, continuously release the potential of domestic demand, further promote the upgrading of automobile consumption and promote the formation of a strong domestic market.

　　Xinhua News Agency, Harbin, May 2 (Reporter Wang Junbao) "Because my name is Ning Zhongyan" — — This is the name of Ning Zhongyan’s social media account. Who is Ning Zhongyan? Before 2019, this is a problem.

On February 19th, China’s Ning Zhongyan (first from the front) competed in the men’s team start semifinal of speed skating in the Beijing Winter Olympics. Xinhua News Agency reporter Wang Jianwei photo

　　Speed skating is an important competitive event in the Winter Olympics, but before the Beijing Winter Olympics, China athletes won only one gold medal in the speed skating event in the Winter Olympics. Ning Zhongyan, like this project, has not received much attention.

　　At the PyeongChang Winter Olympics four years ago, almost no one knew Ning Zhongyan’s name. The turning point took place in 2019.

　　In December 2019, the International Skating Federation Speed Skating World Cup was held in Nursultan, Kazakhstan, and Ning Zhongyan competed with a number of world experts. In the men’s 1500m race, he broke through the encirclement of the Dutch and won the gold medal.

　　The last time China won the gold medal in this event in the world competition was in 1963. 2: 09.2, Luo Zhihuan still remembers this achievement. On February 24th, 1963, in Nagano, Japan, he set a world record of 1500m at the 57th World Men’s Speed Skating Championships, and became the first China player to win the world championship in winter events.

　　Luo Zhihuan and Zhang Hong, the champion of the Winter Olympics, praised Ning Zhongyan’s achievements. "But when I came down from the podium, it was actually all zero." As a professional athlete, Ning Zhongyan knows the importance of continuous efforts.

On February 18th, China’s Ning Zhongyan finished the men’s 1000m speed skating final in Beijing Winter Olympics. Xinhua News Agency reporter Wang Jianwei photo

　　In 1999, Ning Zhongyan was born in Heping Village, Shiyan Town, Mudanjiang City, Heilongjiang Province, and studied at Heping Primary School in the village. Geng Yuhua, a school teacher, poured an ice rink in the school to enrich the children’s extracurricular life. Ning Zhongyan, 10, learned to fly on the ice for the first time.

　　He soon fell in love with the sport. "I remember that he would skate on ice, because he liked roller skates before he was six or seven years old, so I bought him a pair, and then he would skate." Ning Zhongyan’s mother Zhao Shuyan recalled.

　　"Later, Ning Zhongyan achieved good results in the skating competition in Ning ‘an City, and was introduced to Mudanjiang City by Ning ‘an Sports School." Zhao Shuyan still remembers the specific date of her son’s departure. "He was picked up by Mudanjiang Sports School on the eighth day of the first month. At first, he was led by coach Zhu Yuliang, and later he studied under coach Chen Peijun."

　　Chen Peijun, the speed skating coach of Mudanjiang Winter Sports Training Center, still remembers the first time he saw Ning Zhongyan. "At that time, it was 2012. He was short, but he had a good sense of ice." Chen Peijun said that Ning Zhongyan was not only savvy, but also trained very hard. "Don’t be lazy and obedient, don’t worry." Chen Peijun said.

　　Not only hard work, Ning Zhongyan understands that only by constantly overcoming difficulties can we reach the end. "At that time, I just participated in the World Cup, and my skates cut my legs. I got stitches at night, and I didn’t delay the game the next day." Zhao Shuyan said, "The child later said that it was very painful during the game, but he just gritted his teeth."

On February 19th, China’s Ning Zhongyan started the men’s speed skating team final at the Beijing Winter Olympics. Xinhua News Agency reporter Ang Lee photo

　　For many years as an athlete, Ning Zhongyan has been training hard and has hardly spent the New Year at home, but his achievements in the Beijing Winter Olympics are not satisfactory. "I was so nervous at the time, just like dreaming, my legs were out of control like wood, and I thought a lot in my head." Taking part in the Winter Olympics for the first time, Ning Zhongyan finally ranked seventh in the men’s 1500m speed skating competition in Beijing Winter Olympics.

　　"The Winter Olympics is like this. Some people are happy and some people are worried. Competitive sports are so cruel." Ning Zhongyan said that he has never given up, and will train hard, learn lessons and make up for his regrets at the next Winter Olympics.

　　"Give good luck some time, it won’t be too far away from me." Ning Zhongyan said.

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

　　　 Movie network news(Compile/Ji Zhongpeng) The live-action movie (aka: Ai An) based on Mayu Shinjo’s super-popular cartoon premiered in Tokyo on August 25th. Hyun Chul Park, a member of the leading actor "Big Country Man", Ito Ohno, co-actors TAKUYA(CROSS GENE), AKIRA and director Fukuyama Sakura joined hands on the stage. Hyun Chul Park, who plays the role of "pseudo-mother" in the film, has been hailed by many female fans. Hyun Chul Park admits that the biggest pain in playing this role is to stay at home and study Japanese … …

　　　 This film is the first Japanese film starring Hyun Chul Park, a member of the Korean band "Big Country Boys" which is very popular in Japan. Nearly 90% of the people attending the premiere were female fans. Female fans in the audience hold "I love you!" written in Korean. , "Karam" (Hyun Chul Park’s name) and other eye-catching cards, when Hyun Chul Park took the stage at that moment, the audience instantly boiled.

　　　 Faced with the enthusiasm of Japanese fans, Hyun Chul Park smiled happily and said, "Thank you!" He also revealed that in order to play a good role, he practiced Japanese hard in front of the mirror at home every day, and was once witnessed by Li Renjun, a member of the "Big Country Man". "Although he saw it, he pretended not to see it. I think I should thank him here." Hyun Chul Park’s comely smile on her face caused the girls to scream.

　　　 In addition, Ono, who plays the role of "the prince of a girls’ school", was asked, "What do you want to do most if you become a boy?" Ono immediately replied, "I’m going to work in the cowherd shop!" " Ono also revealed that in order to play this girl with some boy characters, she deliberately imitated the boy’s behavior, expression, tone and other characteristics when she appeared. "I hope to get everyone’s support!" Ono suddenly burst into a girl’s lovely nature, which led to encouraging applause from the audience.

　　　 The story tells the story of Akira Shiraishi, a boy who looks like a weak girl and is called "Princess" in boys’ schools. Sakurasaka Shuishu, a girl who looks like a handsome boy, is called "Prince" in girls’ schools. One day, a "princess-like boy" and a "prince-like girl" met by chance, and a campus love comedy of "reversal of men and women" began immediately … …

　　　 The film "Addicted to Aika" is being shown all over Japan.

More wonderful pictures on the next page

　　CCTV News:

　　State air traffic control administration strengthens management standards to ensure safety

　　Starting from yesterday (26th), the national civil aviation began to implement the flight plan for the summer and autumn seasons. Domestic and international airlines and airports have adjusted the flight route network. The State Air Traffic Control Administration under the Civil Aviation Administration of China is stepping up the introduction of stricter new safety management standards to ensure the safety and punctuality of air transportation during the peak season.

　　This set of standards to be issued soon puts the four main businesses of air traffic control, communication, meteorology and intelligence on the same responsibility platform, and the responsibilities are interrelated. Once any industry has problems, relevant industries should also be held accountable.

　　Jiang Yanjun, Minister of Safety Management Department of the State Air Traffic Control Administration:Like in the past, when you had a problem, these directly connected units did not pursue responsibility, so this management was not very strict.

　　This set of standards has also made strict regulations on the management of flight-related equipment such as communication, navigation, radar and meteorology.

　　Jiang Yanjun:This standard is very high. We used to have one master and two standby devices. It used to be said that our master stopped and I turned on the standby device. What should we do? Now we require that there should be no such time difference, that is, your equipment can be broken, but the person I command can’t stop.

　　In the identification of accountability, this standard refers to the international unified safety management system, and divides violations into intentional and unintentional. If intentional, the punishment will be merciless. Instead of intentionally, it should also be divided into management factors and personal factors, and the punishment methods should be divided into four types. First of all, due to management factors, including inadequate interpretation and incomplete implementation of regulations, the management should be held accountable and punished; Secondly, individuals who repeatedly violate the rules in their own posts should be severely punished; Third, those who violate rigid rules and regulations, including regulations on security and safety, should be given heavier punishment.

　　Jiang Yanjun:Another kind is violation without consequences. This kind of punishment aims at education, so that you will not violate the rules in the end.

　　The "10.11 Incident" sounded the alarm of aviation safety.

　　Last year, there were many safety incidents in domestic civil aviation, which sounded the alarm of safety in production one after another. Especially on October 11th last year, the runway incursion incident happened at Shanghai Hongqiao Airport, and the plane nearly collided because the tower controller of the air traffic control system violated the rules, which attracted people’s attention.

　　On October 11th last year, an A320 aircraft of China Eastern Airlines Co., Ltd. found another A330 aircraft preparing to cross the runway during the flight take-off at Hongqiao Airport, and the two aircraft almost collided.

　　On October 21st, the Civil Aviation Administration severely dealt with the leaders and responsible persons of the responsible units related to the "10.11" incident at Shanghai Hongqiao Airport. After investigation, this is a serious accident symptom caused by human factors caused by the tower controller forgetting the aircraft dynamics and violating the working standards. 13 leading cadres of East China Air Traffic Control Bureau, East China Air Traffic Control Bureau Control Center and East China Air Traffic Control Bureau Safety Management Department were given warnings within the party, serious warnings, administrative demerits and dismissal; Revoke the licenses of controllers in the command seat and monitoring seat on duty, and the controllers in the command seat on duty shall not engage in control and command work for life.

　　Overload operation is common.

　　In fact, for air traffic control, safety should be an eternal theme. In the final analysis, it is the core task of air traffic control to ensure the safety of aircraft take-off and landing and flight and avoid collision. However, in the face of the rapid development of the domestic aviation market and the growing civil aviation fleet, the pressure on air traffic control itself is increasing day by day.

　　Jiang Yanjun, director of the safety management department of the State Air Traffic Control Administration, told reporters that it is almost a common phenomenon that air traffic control is overloaded from a national perspective.

　　Jiang Yanjun:All places have moments of overwork. For example, if we overshot in a certain period of time, it is not a long-term overshot, but the places with more time for this overshot should account for more than 30%. Like Yunnan, Guangxi, Guangdong and Xiamen, they are all super.

　　Jiang Yanjun believes that the direct negative effect brought by overload operation is the increase of security risks. First of all, this shows that the novice error rate in the post will increase.

　　Jiang Yanjun:Like us this time, one returned last year, and 11 of the 22 cases were made by new comrades.

　　Management deviation and novice error rate are high.

　　Statistics show that since 2013, the error rate of novice air traffic control system posts has reached 70% continuously, and the error rate reached 50% last year. Jiang Yanjun believes that at present, in addition to the three major air traffic control hazards of human error, military and civil aviation collision and runway diving, the operation of new controllers has almost become the fourth major hazard. At the same time, some skilled controllers will make mistakes due to heavy workload and fatigue. Jiang Yanjun analyzed that the reasons for the overload operation are: first, compared with the overall development speed of domestic civil aviation, the development of air traffic control lags behind and the security is relatively tight; The second is the deviation in its own management. Take team training as an example. In recent years, with the emphasis on safety, the air traffic control system has rushed to the front line to pay attention to safety, and front-line employees have basically been on duty all day, so job training has naturally been ignored. For air traffic control, improving the quality of talents is precisely the foundation to ensure safety.

　　Airport construction air traffic control lacks the right to speak

　

　　Professionals pointed out that air traffic control is one of the three pillars supporting the development of civil aviation industry. However, from a practical point of view, in the current layout of the aviation industry in various places, air traffic control often becomes a neglected link because of its small proportion and low participation. In fact, ignoring air traffic control, in a sense, ignores aviation safety.

　　Professionals believe that if civil aviation is compared to a human body, air traffic control is the nervous system of this body.

　　Take Kunming as an example. In the past, there was only one airport in Wujiaba. In recent years, driven by the tourism industry, airports are being built around Kunming. At present, the total shipping volume in Yunnan is more than that in the whole Northeast. But in fact, in the case of limited airspace resources, the number of flights is constantly increasing, which is equivalent to forcing air traffic control to cook without rice.

　　Jiang Yanjun:The amount in the air is too large, and it is too late for the controller to make any small negligence and issue a password to change it. It is a chance interval, which may cause a chance interval between planes, that is, the amount is up.

　　Jiang Yanjun also believes that ignoring the participation of air traffic control is actually unfavorable to the scientific planning of the airport, shortening the interval and expanding the capacity. In the final analysis, it is still unfavorable to safety.

　　Airport flow control to reduce risk factor

　　In recent years, flight delay has attracted more and more social attention, and one of the reasons for flight delay is flow control. When encountering airport flow control, passengers often wait for hours on the plane. In this regard, the relevant person in charge of the National Air Traffic Control Administration explained that airport flow control is a measure that must be taken when the flight is saturated, because only in this way can safety be ensured.

　　Jiang Yanjun:The most important thing of flow control is for safety. Flow control is not for your flight delay, but because I can’t hold it, so it’s not safe for you to come again. The plane is less than the interval, and the plane hits. What should I do?

　　Jiang Yanjun said that air traffic control connects the take-off and landing of aircraft around the flight time. In the connection, the tower controller calculates the take-off and landing time of the aircraft and the interval between the aircraft in seconds. As soon as a plane takes off, a plane will land. The formation of such a smooth flight flow requires the cooperation of airports and airlines. Once this connection is interrupted for some reason, the direct result is that the flow control time is postponed, and consumers will increase the waiting time on the plane. In fact, controllers actually want flights to be normal more than anyone else, because their work is full every hour. Once the flight in the last hour is abnormal, they will move to the next hour. In this way, in the next hour, all aircraft take-off and landing, safety interval and other data will be recalculated, and the risk factor will increase when the load is exceeded.

　　China’s civil aviation safety level ranks among the top in the world.

　　Feng Zhenglin, vice minister of the Ministry of Transport and director of the Civil Aviation Administration of China, said recently that the civil aviation safety situation in China was generally stable last year, and there were no transport flight accidents and air defense safety accidents. China civil aviation has zero tolerance for safety accidents, and its safety level is in the forefront of the world.

　　Feng Zhenglin said that up to now, China Civil Aviation has been flying safely for 76 months, with a total of 45.96 million hours of safe flight, which has ensured air defense safety for 14 consecutive years. In recent ten years, China civil aviation has transported one million flights, with a major accident rate of 0.036, which is only 1/12 of the world level in the same period. In management, China Civil Aviation adheres to four strictness, namely, the strictest responsibility, the strictest supervision, the severest punishment and the most serious accountability. At present, from the perspective of the world, the symptoms of civil aviation accidents in China are far lower than those in some developed countries. Last year, there were only 22 air traffic accidents in China, while in European countries, there were only 146 in Germany.　

Little white snake

Xiaoxuxian

　　"lady white snake at the foot of Qingcheng Mountain, the body was cultivated in the cave for thousands of years … …” Recently, a video of "The Legend of the White Snake" performed by a child has been wildly screened in a circle of friends. While evoking memories, netizens also praised the magical acting skills of this group of eight or nine-year-old children. The Chengdu Business Daily reporter learned that this video is from the children’s reality show "Little Play Bone" of Hunan TV channel, and the actors of the program are all a group of seven or eight-year-old children. Before that, this column remakes Jiao Yulu, Sanjie Liu, Pot Mending, Honghu Red Guard, etc., but they are not as good as the screen response of Legend of the White Snake.

　　Yesterday, a reporter from Chengdu Business Daily interviewed Lu Jianmei, the director of The Legend of the White Snake, and Li Ping Pan, the producer, to explain this 80-minute children’s version of The Legend of the White Snake in detail.

　　I’ll take the white lady played by Meng Wa!

　　"Wait once in a thousand years, wait once … …” Twenty-four years ago, The Legend of the New White Snake, which was "born" in Qingcheng Mountain, Chengdu, started broadcasting and became a classic. Since its broadcast, it has always been a key play of David and terrestrial channels on holidays, and it has a long history.

　　Recently, the clip of "Legend of the White Snake" filmed by a group of "kids" has exploded in the circle of friends. On the douban, which has always been harsh, netizens also gave a high score of 9.2 points, even exceeding the score of 9.0 points in the old version of "New White". Many netizens spontaneously Amway, praised this group of children with high face value and good acting skills, and sang Huangmei Opera, and netizens did not hesitate to praise them, saying that "the screen is full of ‘ Small fresh meat ’ In the acting skills of the zombie face and the dead fish eye, I suddenly found a naive but mature clean stream flowing, as if it suddenly flowed into my heart. " "To restore the classic gods, the beautiful lady white snake sees the shadow of Angie Chiu, which is very in place … …” .

　　High temperature shooting children are not afraid.

　　In fact, this widely acclaimed Legend of the White Snake is not a real TV series. Chengdu Business Daily reporter learned that this is a work produced by the TV drama channel column "Little Play Bone" of Hunan TV Station, which premiered in December 2015, adopting the program mode of "acting classics and learning classics" by children, and all actors are 6-mdash; Twelve-year-old children have already broadcast works such as Third Sister Liu, White-haired Girl and Pot Mending. The whole film "Legend of the White Snake" is only over 80 minutes. It was broadcast on October 2 this year, capturing the essence of the original drama "New White" in 50 episodes, such as the past kindness of White Snake and Xu Xian, and the duet in the same boat.

　　The filming of "The Legend of the White Snake" was in the hottest August this year. Director Lu Jianmei recalled that the film crew was filming in Ningbo. "At that time, I was worried that I was a stranger here, but after we sent out the news of actor selection, at least more than 1,000 parents took their children to sign up."

　　Children play themselves and spread traditional culture.

　　In The Legend of the White Snake, lady white snake was played by 10-year-old Tao Yixi, who was praised by netizens for her acting skills and image not losing to Angie Chiu. Interestingly, Lucy, starring Xu Xian, was a girl, who was the same as Cecilia Yip in the old version of New White.

　　Director Lu Jianmei recalled that although Tao Yixi was only 10 years old, he had a lot of acting experience and studied dance for five years. Lu Jianmei revealed that it took a lot of trouble to choose the actor of Xu Xian. At that time, Lucy and another child were finalized, and the director group also had a struggle. Lucy’s appearance and voice were good, but a girl, but Lucy, was very smart. She asked the director group, isn’t Cecilia Yip in the old version of "New White" a cross-dressing, and this finally won the role of Xu Xian.

　　What makes Lu Jianmei proudest is that there are many operas in The Legend of the White Snake, all of which are done by children independently, and they learn to sing by themselves with the teacher in an orderly manner. Several leading actors are also responsible for their own lines, and they have not found a voice actor to complete them.

　　Li Ping Pan, the producer of Little Play Bone, was the first director of Hunan Satellite TV’s program center, and the godfather of "Where’s Dad?" was called "geek" in Hunan Radio and Television. He told Chengdu Business Daily that the form of this program is a remake to pay tribute to classic film and television works, hoping to let children accept the baptism of traditional culture, influence children with children, and let young people like excellent traditional culture from an early age.

　　In fact, the cost of a "Legend of the White Snake" is only a few million. "We are also trying to get the best results with the least money." Li Ping Pan said.

Patent abstract shows that the invention discloses a beauty display screen installed on a refrigerator panel through a fixed structure. And relate to that technical field of mirror beauty mirrors of refrigerator. The invention comprises a display screen body; The surface of the display screen body is plated with a nano-scale film layer; The fixing structure comprises a circular outer box cover, an embedded box and a refrigerator door body; The display screen body is arrange on one side of that outer box cov; The embedded box is clamped and fixed on the inner side of the refrigerator door body through a buckle and a T-shaped hook; The outer box cover is clamped and installed on the embedded box through L-shaped claws and L-shaped buckles. Accord to that invention, the nano-scale film layer is arrange on the glass plate with the semi-transparent and semi-reflective optical film, so that the beauty function of the display screen body is realized, and the user experience is improved; When installing and disassembling, it is only necessary to control the elongation and contraction of the miniature electric telescopic rod; Realize the quick loading and unloading of beauty display screen; It avoids the complicated steps of dismounting the embedded box when dismounting, which is convenient and quick.