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The General Office of the State Council on deepening reform

Guiding Opinions on Promoting the Healthy Development of the Taxi Industry

Guoban Fa [2016] No. 58

The people’s governments of all provinces, autonomous regions, and municipalities directly under the Central Government, and all ministries, commissions, and agencies directly under the State Council:

　　In order to implement the central government’s decision-making and deployment on comprehensively deepening reform, actively and steadily promote the reform of the taxi industry, encourage innovation, promote transformation, and better meet the travel needs of the people, with the approval of the State Council, the following opinions are hereby proposed.

　　I. Guiding ideology and basic principles

　　(1) Guiding ideology. Deeply implement the spirit of the 18th National Congress of the Communist Party of China and the spirit of the Second, Third, Fourth and Fifth Plenary Sessions of the 18th Central Committee of the Communist Party of China and the spirit of the series of important speeches by the General Secretary of the Supreme Leader, implement the decisions and arrangements of the Party Central Committee and the State Council, in accordance with the overall layout of the "Five in One" and the "Four Comprehensive" strategic layout, firmly establish and implement the development concept of innovation, coordination, green, openness and sharing, give full play to the role of the market mechanism and the guiding role of the government, adhere to the basic idea of giving priority to the development of public transportation and moderately developing taxis, promote the structural reform of the taxi industry, effectively improve the service level and regulatory capacity, and strive to build a diversified and differentiated travel service system, promote the sustainable and healthy development of the taxi

　　(2) Basic principles.

　　Adhere to the passenger-oriented. Take ensuring the safe travel of passengers and safeguarding the legitimate rights and interests of the people as the starting point and end point of reform, and provide the public with safe, convenient, comfortable and economical personalized travel services.

　　Adhere to reform and innovation.Seize the favorable opportunity to implement the "Internet +" action, adhere to the problem orientation, promote the transformation and upgrading of cruise taxis, standardize the operation of online rental cars, and promote the integrated development of the two business models.

　　Adhere to overall consideration. Coordinate public transportation and taxis, coordinate innovation and development with safety and stability, coordinate the development of new and old business models, coordinate the interests of passengers, drivers and enterprises, and promote reform step by step, actively and carefully.

　　Adhere to legal norms. Correctly handle the relationship between the government and the market, strengthen the rule of law thinking, improve the legal system of the taxi industry, promote industry reform in accordance with the law, maintain a fair competition market order, and protect the legitimate rights and interests of all parties.

　　Adhere to territorial management. The urban people’s government is the main body responsible for taxi management. It should give full play to autonomy and creativity, and explore a management model that is in line with the actual development of the local taxi industry.

　　Second, clarify the positioning of the taxi industry

　　(3) Scientifically positioning taxi services. Taxi is an integral part of the urban comprehensive transportation system, a supplement to urban public transportation, and provides personalized transportation services for the public.Taxi services mainly include cruises, online reservations, and other means.The urban people’s government should give priority to the development of public transportation, develop taxis moderately, and optimize the urban transportation structure.It is necessary to coordinate the development of cruise taxis (hereinafter referred to as cruise cars) and online rental cars (hereinafter referred to as online taxi-hailing), implement dislocation development and differentiated management, and provide quality and diverse transportation services for the public.It is necessary to take into account the characteristics of large, medium and small cities, the diverse travel needs of the public and the development orientation of taxis, comprehensively consider factors such as population size, economic development level, urban traffic congestion, and taxi mileage utilization rate, and rationally grasp the scale of taxi transportation capacity and the share ratio in the urban comprehensive transportation system. Establish a dynamic monitoring and adjustment mechanism to gradually realize market regulation. New and updated taxis, priority is given to the use of new energy vehicles.

　　III. Deepening the reform of cruise vehicles

　　(4) Reform the management system of the right to operate. All new rental car operating rights shall be subject to term restrictions, and no further indefinite restrictions shall be imposed. The specific period shall be determined by the city people’s government according to the actual local situation. All new rental car operating rights shall be used free of charge, and the operating entity shall not be changed. If the existing rental car operating rights need to be changed within the term, the modification procedures shall be handled in accordance with the conditions and procedures stipulated by laws and regulations, and no speculation or unauthorized transfer shall be allowed. For existing rental car operating rights that do not specify the specific operating period or have been used for compensation, the city people’s government shall comprehensively consider all factors, scientifically formulate a transition plan, reasonably determine the operating period, and gradually cancel the paid use fee. Establish and improve the operation rights allocation and management system guided by service quality and reputation, and withdraw the operation rights in accordance with relevant regulations if the period of operation rights expires or there are major service quality problems, major safety production liability accidents, serious illegal business activities, and unqualified service quality and reputation assessments during the operation process.

　　(5) Completing the benefit distribution system. Taxi operators shall sign employment contracts or business contracts with drivers in accordance with the law. Contractors who adopt the contracting mode of operation and self-employed individuals who have obtained the right to operate shall obtain the qualification of taxi drivers, register for employment according to regulations and directly engage in operational activities. It is necessary to use Internet technology to better build a business model in which enterprises and drivers share operational risks and reasonably distribute benefits. Encourage, support and guide taxi enterprises, industry associations to negotiate on an equal footing with taxi drivers and trade unions, and reasonably determine and dynamically adjust the taxi contract fee standard or quota task according to factors such as operating costs and changes in freight rates. If the existing contract fee standard or quota task is too high, it should be reduced. It is necessary to protect the legitimate rights and interests of drivers and build a harmonious labor relationship. It is strictly forbidden for taxi companies to charge high collateral from drivers, and the existing collateral should be reduced if it is too high.

　　(6) Straighten out the price formation mechanism. All localities can implement government pricing or government-guided pricing for cruise car freight rates according to the actual situation in the region, and incorporate them into the government pricing catalogue according to law. Taking into account the operating costs of taxis, the income levels of residents and drivers, traffic conditions, service quality and other factors, scientifically formulate and timely adjust the level and structure of taxi freight rates. Establish a dynamic adjustment mechanism for taxi freight rates, improve pricing rules, improve the linkage method between freight rates and fuel prices, and give full play to the leverage role of freight rates in adjusting the supply and demand relationship in the taxi transportation market.

　　(7) Promote the transformation and upgrading of the industry.Encourage cruise car operators and online taxi booking operators (hereinafter referred to as ride-hailing platform companies) to implement corporatized management in accordance with modern enterprise systems through mergers, restructurings, and absorption of shares, so as to achieve the integrated development of new and old business models. Encourage cruise car enterprises to transform and provide online ride-hailing services. Encourage cruise cars to provide operation services through telecommunications, Internet and other e-hailing service methods, promote the use of non-cash payment methods that meet financial standards, expand service functions, and facilitate public ride-hailing.Encourage self-employed people to form a company with a certain scale, implement organizational management, improve service quality, reduce management costs, and enhance anti-risk ability. Encourage business operators to strengthen branding, take the initiative to disclose service standards and quality commitments, carry out safety, integrity, and high-quality service creation activities, strengthen service quality management, and provide high-quality services.

　　IV. Standardize the development of online car-hailing and private passenger car sharing

　　(Eight) standardize the development of online car-hailing.Online car-hailing platform companies are providers of transportation services, and should have online and offline service capabilities, assume carrier responsibility and corresponding social responsibility. Drivers and their vehicles providing online car-hailing services should meet the basic conditions for providing passenger transportation services. Market-adjusted prices are implemented for online car-hailing, and government-guided prices may be implemented if the city people’s government deems it necessary.

　　(9) Regulate the business behavior of online car-hailing. Online car-hailing platform companies shall make full use of Internet information technology, strengthen the production, operation and management of service vehicles and drivers, and continuously improve the ride experience and service level. Provide operation services in accordance with relevant state regulations and standards, reasonably determine the metering method, ensure the safety of operation and the legitimate rights and interests of passengers, and shall not engage in improper price behavior. Strengthen network and information security protection, establish and improve data security management systems, collect, use and protect personal information in compliance with the law, and shall not disclose sensitive information involving national security. The personal information collected and the business data generated shall be stored and used in the Chinese mainland. Online car-hailing platform companies shall safeguard and protect the legitimate rights and interests of drivers.

　　(10) Regulate private passenger car sharing. Private passenger car sharing, also known as carpooling and ride-sharing, is a shared mode of travel where the ride-sharing service provider publishes travel information in advance, and people with the same travel route choose to take the ride-sharing service provider’s passenger car, share part of the travel cost or help each other for free. Private passenger car sharing is conducive to alleviating traffic congestion and reducing air pollution. City people’s governments should encourage and regulate its development, formulate corresponding regulations, and clarify the rights and obligations of the three parties, including the ride-sharing service provider, the ride-sharing person, and the ride-sharing information service platform.

　　Create a good market environment

　　(11) Improve service facilities. The urban people’s government shall incorporate comprehensive taxi service areas, stopping points, waiting berths and other service facilities into the urban infrastructure building plan, make overall and reasonable arrangements, conscientiously organize and implement them, and properly solve the actual difficulties of taxi drivers in parking, dining, toileting, etc. In airports, stations, docks, shopping malls, hospitals and other large public places and residential areas, cruise bus waiting areas shall be demarcated to facilitate taxi operations and better provide services for passengers to travel.

　　(12) Strengthen the construction of the credit system. It is necessary to implement the service quality credit assessment system and the driver qualification management system, formulate taxi service standards, credit management systems for operators and employees, and clarify the basic requirements for operating in accordance with the law and providing honest services.Actively use the Internet, big data, cloud computing and other technologies to establish an evaluation system for taxi operators and drivers, strengthen the recording of information such as violations of laws and regulations, dishonesty, complaints and reports, and passenger service evaluations, as an important basis for taxi operators and employees to enter and exit, and incorporate it into the national credit information sharing platform and the national enterprise credit information publicity system.

　　(13) Strengthen market supervision.It is necessary to innovate supervision methods, simplify licensing procedures, and implement online processing.It is necessary to disclose information such as the main body, quantity, mode of acquisition and change of operating rights of taxi operators, conduct regular taxi service quality assessments and release them to the public, and further improve the transparency of industry supervision. It is necessary to establish a joint supervision and law enforcement mechanism led by the government, with the participation of departments and the linkage of blocks, and a joint punishment and exit mechanism. It is necessary to establish and improve the supervision platform, strengthen the supervision of the whole process, investigate and punish the behavior of taxis that hinder fair competition in the market and price violations in accordance with the law, and severely crack down on illegal operations, gathering crowds to disrupt social order, or inciting organizations to disrupt the operation order and damage the public

　　(14) Strengthen the construction of the legal system. It is necessary to accelerate the improvement of laws, regulations and standards for the management and operation of taxis, clarify management responsibilities and legal responsibilities, standardize qualification conditions and business licenses, and form a relatively complete system of laws and regulations for the management of taxis, business services and market supervision.

　　(15) Implement the main responsibility of the local people’s government. All localities should establish a reform leadership mechanism to strengthen the organization and leadership of deepening the reform of the taxi industry. It is necessary to formulate specific implementation plans, clarify work objectives, refine and decompose tasks, establish relevant departments, trade unions, industry associations and other multi-party joint working mechanisms, and steadily advance various reform tasks. It is necessary to strengthen social communication, smooth the channels for interest appeals, take the initiative to release information, respond to social concerns, build consensus on reform, and create a good public opinion environment. For major decisions in reform, it is necessary to carry out social stability threat and risk assessments, improve emergency plans, prevent and resolve various contradictions, and maintain social stability.

??????????????????????????????????????????????????????????? ? ??? 　　General Office of the State Council

　???????????????????????????????????????????????????????? ????????　July 26, 2016

　　(This article is published publicly.)

"@China Star Jump" star coach Tian Liang appeared on the 10-meter platform

　　In 2013, Zhejiang Satellite TV China Blue made every effort to create the third and final work of the variety show "China Trilogy" – the large-scale star diving reality show "China Star Jump – Celebrity Splash" premiered tonight! Diving Prince Tian Liang will serve as the star leader and join hands with Cai Zhuoyan, Cai Yan, Gao Hu, A Bao, and the cattle to meet you!

　　In the past Mid-Autumn Festival National Day holiday, the reporter of the Yangzi Evening News Ziniu news cycled more than 500 kilometers and delivered 173 orders of takeaway, realizing the hardships of the takeaway brother. The reporter braved the rain to deliver milk tea to the construction engineering company next to Niushou Mountain, and also went to Sanqiao Wetland Park to deliver camping ingredients for foreign tourists on the full moon night of the Mid-Autumn Festival, and crossed the Jiajiang River many times to deliver supper to the citizens. The reporter observed that the number of orders sent to construction sites, parks, and subway stations has increased significantly. These orders are far away, off-road, and difficult to deliver. When the reporter finished work late at night, he was also cared for by restaurant owners and roadside stall owners many times, which made the reporter feel warm and warm.

　　Ziniu News reporter, Yan Chunxu

　　1. More than 10 takeaways were sent to the construction site, and the truck driver ate in the car

　　At 6:21 p.m. on September 29, the reporter received an order from the platform to pick up the food from the braised chicken and rice (Gemdale Central Store) and deliver it to a tram limited company near Exit 8 of Yuzui Subway Station, about 4.2 kilometers apart. When the reporter finished picking up the food and prepared for delivery, he saw an order for Exit 8 of Yuzui Subway Station, but he grabbed the order directly by the way. At this time, the platform sent another order to a construction site at the intersection of Baoshuang Road and Tianbao West Road in Yuhuatai District.

　　At 7 pm, the reporter finished delivering the second order from Exit 8 of Yuzui Subway Station and was ready to rush to the construction site where the customer was located. The reporter immediately panicked after seeing that the two places were about 4.1 kilometers apart from the navigation. There were still 3 minutes to time out, so he had to bite the bullet and follow the navigation. When he got closer, he found that there was a cement road under the bridge. The reporter walked about 100 meters in the dark, and he could vaguely see something in the shape of a ladder. When he got closer, he found that it was a step. The reporter pushed the electric car along the narrow slope next to the steps and slowly walked forward. When he saw the bright light, he turned to the Tin Hau Bridge. The reporter turned two or three corners on the bridge before pushing the electric car down the steps at the other end of the bridge. When he went down the steps, he also turned several corners. As soon as the reporter got off the bridge, it was pitch black in front of him again, and he could only identify the concrete road by the dim light of the electric car. After getting off the bridge, the reporter walked all the way along the potholed path next to the Qinhuai New River, and the road ahead became narrower and narrower, and some places were still dirt roads. The reporter drove forward for five or six minutes and turned more than 10 turns before seeing the construction sites on both sides.

　　When the reporter delivered the takeaway to the customer, the platform showed that it had been 18 minutes overtime. The reporter felt guilty and kept apologizing to the other party. The other party also comforted: "It doesn’t matter, the place is difficult to find, and it is at night. Everyone understands, it would be nice if you could deliver it."

　　During the Mid-Autumn Festival and National Day holiday, the reporter sent more than 10 takeout orders to the construction site or the company. Every time they arrived at the construction site, the workers were already waiting at the door. One worker told the reporter: "In order to send the children to school, they usually eat at the construction site canteen. It happened to be the Mid-Autumn Festival, and they ordered more than 20 yuan of Malatang."

　　On the evening of the 5th, the reporter received an order to be sent to the entrance of Yangzijiang Avenue. Since this place is close to the construction site, the reporter thought that the worker had written the wrong location. When calling to confirm, he learned that the other party was a large truck driver who temporarily stopped in Nanjing to rest. The truck driver said on the phone: "This is ordered by my daughter. It doesn’t matter if it is earlier or later. Don’t worry on the road and pay attention to safety."

　　2. Camping and barbecuing have become a trend, and they rush to the riverside to deliver ingredients to tourists on rainy nights

　　At 7:02 p.m. on September 30, the reporter received an order from a hot pot barbecue food supermarket on Wuhou Street, Jianye District. The delivery fee was 8.5 yuan, and it was delivered to the Finless Dolphin Plaza in Sanqiao Wetland Park, 5.2 kilometers away. The reporter specially checked the map before departure, and thought that the destination must cross the Qinhuai New River, pass through Baoshuang Bridge, and get off the stairs. During the actual delivery process, the reporter found that the resistance was even greater, and there were many construction sites. There were many construction vehicles parked on the road next to the construction site.

　　At 7:31 p.m., the reporter finally arrived at the finless porpoise square in Sanqiao Wetland Park, shared the location with WeChat by phone, and found the customer. When the customer received the barbecue ingredients and grill from the reporter, they kept thanking: "Please, please send it all the way!" The customer who originally ordered came to Nanjing from Yiwu, Zhejiang to visit, camped at the finless porpoise square in Sanqiao Wetland Park in the evening, tasted the duck blood fans in Nanjing that day, and liked Nanjing’s food very much.

　　The reporter noticed that during the Mid-Autumn Festival National Day holiday, Riverside Park has become a good choice for tourists from other places and Nanjing citizens to clock in. The reporter went to Yuzui Wetland Park, Sanqiao Wetland Park Finless Dolphin Square and Hexi City Ecological Park to deliver more than 10 orders of takeaway, and only on October 4 at noon, it was sent to Yuzui Wetland Park three times. In Yuzui Wetland Park, a variety of snack cars have attracted tourists from all over the world. Many families ride bicycles in the park to enjoy the scenery everywhere. There are 20 or 30 tents on the grass alone.

　　I ran more than 500 kilometers in 3 or 8 days, and I was often moved during the delivery process

　　On the early morning of October 5, after the reporter finished work, he met a boss selling fried skewers near Hexi Gemdale Plaza, as well as a security guard from a nearby community. The reporter handed the selected skewers to the boss and said, "Roll me two cakes, one is not enough to eat!" After hearing that there were cakes, the security guard next to him also said to the boss, "I will also add two more cakes, how much is it?" The owner of the fried skewers stall said, "No need, I will give it to you." When the reporter said that he wanted to pay, the boss also said, "I don’t want the money, and I will give it to you. It is not easy for everyone to work outside, they are all brothers." Hearing the boss’s words, the reporter and the security guard quickly thanked the owner of the fried skewers stall.

　　In the past 8 days, the reporter cycled more than 500 kilometers and delivered 173 takeaways, generating 1165.3 yuan in delivery income and 55 yuan in activity income. Three orders were deducted 9.74 yuan by the platform for overtime, and one customer was dissatisfied by the platform. 3 yuan was deducted, and 8-day insurance premiums were deducted 20 yuan. A total of 1187.56 yuan was earned.

　　The reporter started to deliver food on the evening of September 28, and the working hours are from 10 am to 2 pm and 5 pm to 1 am the next day. Although the reporter may feel frustrated when the order is overdue or receiving bad reviews from customers, it is with the help of these strangers around him that people no longer feel cold in the early morning rain. Every corner of society is full of care, so that everyone who works hard for their dreams will not feel lonely.

Author | Cloud

"Besides NIO owners, who else would buy it?"

"Is it unreasonable for a brand that has just entered the mobile phone industry to sell for 6,899 yuan?"

"Is it meaningful to customize a mobile phone specifically for a car?"

As a car brand that continues to lose money and has not yet shown any signs of profitability, NIO’s mobile phone production is not news, but it has never been optimistic.

On September 21, after the official launch of NIO Phone, founder Li Bin was once again labeled as "not doing his job properly". He mentioned in an interview after the press conference that NIO’s mobile phone business team has as many as 500 people and invests 500 million yuan annually. The outside world’s skepticism about NIO’s business has reached its peak.

But NIO’s phone was robbed crazy by the owner. According to NIO co-founder and president Qin Lihong at the press conference,At present, the NIO mobile phone has been sold out without three-party channels, and the order is scheduled for December.

At least in the small circle of less than 400,000 NIO owners, the popularity of NIO Phone is not inferior to this year’s iPhone 15 series.

Obviously, making a mobile phone is another decision made by NIO after insisting on changing the battery and insisting on being a community. The outside world cannot understand it, and the car owner loves it.

Entertainment Capital

, like 5

At the industry level, the "necessity" of car companies to make mobile phones has also been verified to a certain extent. Just before the Huawei conference that just topped the chart, Tan Benhong, chairperson and CEO of Avita Technology, also said on Weibo "spoiler" that Huawei and Avita jointly created Mate 60 Pro Avita Special Edition "is advancing rapidly".

Although Avita is a new car brand cooperated by Huawei, Ningde Times, and Changan Automobile, and "driver interconnection" is also Huawei’s strength, the trend of "making mobile phones for cars" has obviously been set off by NIO.

Zhang Junyi, a former managing partner of NIO Capital and a managing partner of Oliver Wyman, said:

"Li Bin’s work is good from a strategic perspective, but the matching of timing and funding is a matter of opinion, just like insisting on the power exchange model, the heavy operation of user companies, and the lack of investment in research and development. There are also many controversies, but the management of NIO still insists on doing it, and the user feedback is also very good."

What NIO and Li Bin do is often referred to as "business religion" – products and services are strongly bound, users are recruited with ideas, and users spontaneously expand.And is making a mobile phone a part of the realization of "doctrine" and the self-improvement of users, or is it a real and valuable enterprise decision?

The answer to this question lies in the hands of NIO’s owners.

NIO owner: You can buy it, it’s not too expensive

The biggest doubt about NIO’s mobile phones is that mobile phones are an industry where the annual shipments of mainstream brands are tens of millions, and the total number of NIO users is less than 400,000, of which 60% use iPhone – an ecological closed but complete product that is difficult to replace.

As a consultant in the new energy industry who owns Tesla, NIO, Ideal, Polaris, Volkswagen, and many other brands of electric vehicle products, and has worked in four car companies, Yiran was invited to participate in the NIO conference on September 21 and was one of the first contacts of NIO Phone.

At the same time, he is also one iPhone 60% of users, "For many users who already hold iPhone and Android, it may be easier to accept NIO phones, but I have only owned one phone for many years, and I am not willing to spend too much time managing the phone. So the process of NIO Phone becoming the second machine also needs to be adapted."

The reason why NIO’s NIO Phone is called the "Deluxe Edition Car Key" is because it enhances the experience unlike ordinary mobile phones, mainly focusing on the "UWB chip" and "SkyOS Tianshu" operating system standard on its new generation models.

Owners who use NIO Phone can unlock the vehicle more conveniently, stably and safely than other mobile phones, accurately locate the heating and ventilation massage control of each seat, and realize functions such as mobile phone doppelganger and application relay on the car. In addition, NIO also sets a separate vehicle control physical button for NIO Phone, which can call out the car control interface with one click.

Although most of the above features can be implemented by apps, using a NIO Phone is faster and smoother.

Although Yiran praised these features that NIO Phone can provide, he also made it clear that the biggest challenge for NIO to do mobile phone business lies in"Changing users’ past habits."…

For example, in actual use, the NIO App has not even solved the problem of dual end point login. If "dual users" log in to the brand account on the NIO Phone, the account of their original device will be offline, which is not friendly for users who have just started using dual phones.

For core community users who know NIO as well as Yiran, buying a NIO Phone is almost a "painless decision."

It can be seen in the NIO App that the user needs 4,900 yuan to make NIO’s intelligent assistant "NOMI" have a movable entity, another in-car AR product set "N-Box Enhanced Entertainment Host" is worth 4,600 yuan, and the "Moon Theme" kit of the "Blackened" Logo is priced at 4,500 yuan…

In the product series of this "high-end brand", the mobile phone priced at 6,499 yuan is a highly technical and cost-effective product.

A few years ago, when Luo Yonghao was still making mobile phones, he once expressed the opinion that "domestic mobile phones are all assembled except Huawei". Li Bin also said similar words at the press conference, but was pointed out by some users who paid attention to the "machine circle". It is also an indisputable fact that the vast majority of mobile phone brands follow the R & D rhythm of core component manufacturers such as Qualcomm and MediaTek to release products.

Zhang Junyi said that most mobile phone companies do not control the whole process by themselves, but the expectations of NIO users for NIO Phone are a "NIO phone", not a "NIO joint Android phone", although the first generation of mobile phones may not be sound and complete, but also reflects some of Li Bin’s ideas in user experience and technological innovation.

As a "super atypical NIO owner" – due to frequent business trips, the annual driving mileage of NIO is only more than 100 kilometers. Zhang Junyi has a stronger sense of the owner’s rights and ecological experience provided by NIO. "I believe that many people will choose NIO Phone based on ecology." Similarly, when Huawei and Porsche designed a joint name, many users who purchased related products were not Porsche owners, but they were also inspired by brand power to place orders.

In his opinion, as a portable social tool, the current pricing of NIO Phone is not "thrilling", and the mobile phone can also be used as a wearable device – such as the bracelet mentioned by management at the press conference, and the central existence of AR glasses that have been "in the car", "this is an ecosystem".

Due to the high-end brand positioning, many of NIO’s core users, like Yiran and Zhang Junyi, see things more from an "ecological" perspective and are less sensitive to price. Therefore, they have a smoother acceptance of NIO Phone.

But for the "silent majority" and some "swing users", "wait and see" is normal. Holding a Huawei Mate 40 Pro, the big reason (pseudonym) for the NIO brand has always maintained a "distant" relationship:

Does not care about the brand conference, the information update mainly from the owner group Fellow (service specialist), but recognized the service value of NIO, two years ago purchased the most top NIO models – plus "worry-free service" and "worry-free insurance" NIO ES8, priced at more than 600,000 yuan, when his other option is not yet domestic BMW X5, priced at about 700,000 yuan.

Da Zai is a representative of another type of car owner of NIO. They are "early adopter pioneer users" in second-tier cities, but they are not as strongly bound to the brand as NIO core users and are keen to recommend NIO to people around them. One of his friends was recommended by him to buy the NIO ES6, but in the end, because he was not used to the tram, he was persuaded to return to the oil car by battery life anxiety. Da Zai said:

"I feel okay with the car, the power change is very good, and I’m not worried about NIO going out of business, but I won’t recommend it to my friends again. As for the phone, I’ll consider it."

NIO is also "performance maximization through business collaboration", will Li Bin become the next Jia Yueting?

When it comes to NIO’s mobile phone layout, Zhang Junyi and Yiran both mentioned "ecology" and "security".

At present, there are three models of "Driver Connect".

One is the "Huawei Smart Choice" model:

Huawei does not directly build cars, but enters the "light asset" in charge of car design, research and development, and manages production to a certain extent. The Huawei Wenjie brand is a product of this model. The Wenjie model directly adopts the "Hongmeng" car machine, which can be highly interconnected with Huawei mobile phones. Avita, which belongs to the "HI (Huawei Inside) model", can also obtain similar capabilities and will launch a customized version of the mobile phone.

The second is the "Geely-Star Meizu" mode:

Geely Group through the acquisition of Meizu brand, using its mobile phone research and development capabilities to upgrade the car machine to empower, according to user and media feedback, the former car machine system has been greatly improved after Meizu intervention, Meizu mobile phone and Geely’s Lynk and Krypton brand interaction, has also approached the level of Huawei Hongmeng system.

The third is the "Driver in One" mode pioneered by NIO:

The mobile phone is completely led by the car OEM, and the brand is also consistent, so that the mobile phone can be customized to meet the needs of the intelligent car. It is foreseeable that if Xiaomi succeeds in building a car, MIUI will also realize the deep interaction between the car and the mobile phone. As the author of "Musk the Martian", Yiran said that Tesla is also likely to promote its own mobile phone business. At that time, Musk will further open up the content platform (X), portable smart end point and smart car end point, as well as the software ecosystem of Unicom.

But before these players who have landed or "seem reliable", LeTV was the first to come up with a "performance maximization through business collaboration" plan, and at the same time promote various smart end points and car manufacturing businesses. Therefore, after NIO’s decision to make mobile phones came out, there have been voices linking Li Bin with Jia Yueting, who has never returned to China.

But Li Bin himself obviously does not agree with such a judgment. After the press conference, he not only mentioned that the threshold for mobile phones is "not that high", but also regarded mobile phones as an easier business than cars. In short, NIO’s mobile phone is "high and low".

According to Yiran, NIO has discussed cooperation with some mainstream mobile phone manufacturers. But both sides have very important considerations for user experience, data security and channel interests, and it is difficult to coordinate. In the end, NIO decided to do it himself.

Specifically, at the executive level, NIO recruited Meitu Mobile Phone President Yin Shuijun and a group of executives under his command, and established a mobile phone team of about 500 people, investing 500 million yuan annually to share R & D resources with the car and machine.

In his opinion, the higher the brand positioning, the more stringent the user’s requirements for data security and user privacy will be, but a smooth experience requires data to get through, so NIO must be the safest to do it by itself."Of course, NIO’s mobile phone user scale is only a few tens of thousands of people, this business is destined to lose money, equal to the user experience blood transfusion."

Zhang Junyi, who had in-depth communication with Li Bin in the early days of NIO’s startup, mentioned that even though there are not many users of the brand at present, Li Bin, as an entrepreneur who studied sociology, "has an ideal social practice" – he hopes to use good service to attract customers, so that existing customers can influence and attract new customers. "This is the original intention of NIO that has not changed. They are dedicated to doing good for users, impressing users with sincerity and care, and forming a positive energy community."

It is worth mentioning that, despite the extensive discussion on the NIO Phone, the press conference on September 21 was not dedicated to this "water testing" product, but a conference that comprehensively introduced the research results of NIO technology and was named "NIO IN".

Hoping to promote the inherent and R & D strength of the NIO brand to users, NIO’s self-developed lidar main control chip "Yang Jian" was also launched, which is another product of NIO’s "From 0 to 1".

It is understood that there are many voices inside and outside NIO suggesting that brands should communicate and tell stories at the technical level to "justify" the high R & D expenses in the financial report – they are spent on self-developed motors, batteries, chips and many other core components. If successful, it will build a deeper moat for the brand and help NIO cope with the "knockout" of the new energy market in the next decade.

Conclusion: After mobile phones, car companies have to sell cars

NIO is the target of many new car brands.

Geely’s polar krypton brand almost replicates NIO in marketing and user operation, and also uses a lot of NIO talents; other brands cannot avoid NIO’s methodology when doing community and service; China’s power exchange system, starting from NIO, currently SAIC, BYD and other large groups are also trying to join.

But for the time being, no car company will fully apply the "NIO solution", and the reason is also very simple:

As an independent car company, it has been in business for ten years and has sold nearly 400,000 cars, but there is no sign of profitability, and there are often "religious brand communication" that "I don’t understand it outside the circle, but I love it inside the circle". Public opinion is polarized.

Compared with the ideal, NIO’s sales are climbing too slowly. The "throne" that used to be the "highest-end new energy brand" is almost untenable after the launch of BYD’s "Look Up" brand. The service system that once made NIO proud has also deteriorated in the process of further user growth.

Li Bin mentioned several times before and after the press conference that although business expansion is within control, NIO’s organizational and management capabilities do have shortcomings that need to be filled.

A NIO internal staff responsible for technology-related work said that for the mobile phone business, he held a "unclear and uncertain" state, and he was noncommittal about Li Bin’s decision to invest heavily in mobile phones because it was too far from his work.

He Xiaopeng once asked someone to give Li Bin a message, advising him to invest cautiously and spend cautiously. The former "learned from the pain" after the pricing turmoil of G9, revolutionized the organizational structure, reduced the price of the product, and the sales volume recovered immediately. Only then did the advantages of intelligent driving technology that had been heavily invested in really begin to take effect.

However, people who are familiar with Li Bin and care about NIO often highly appreciate the founder’s strategic vision, which is in sharp contrast to the lack of understanding from the outside world and the unattractive figures on the financial report.

Perhaps, the distance from strategy to tactics, from thinking to landing, is the distance between the vision of the NIO brand and the reality of making money back. The NIO Phone will not crush NIO, but it will not make NIO "one step to the sky."

Qin Lihong once said that NIO’s current heavy investment is "paying tuition fees", but in China, "getting grades" is sometimes more important than "having a process". In addition to "ecology", another consensus between Yiran and Zhang Junyi is:

Selling more cars is the most important thing for NIO.

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　　"First set a small goal that can be achieved, for example, I will earn 100 million yuan first." Recently, Wang Jianlin’s public remarks have been widely circulated among the general public, and many people have made fun of themselves.

　　Although Wang Jianlin’s remarks have their context, which can make the sentence seem less abrupt. But the "Matthew Effect" behind this sentence reflects the "Matthew Effect" of China’s class solidification and the rich getting richer will continue to play out in the future.

　　First of all, from the perspective of Wang Jianlin, as the richest man in China in 2015, he will earn 100 million as a "small goal", which is confident: Statistics show that Wanda Group’s income in the first half of 2016 was 119.93 billion yuan (Wanda general merchandise is Wang Jianlin’s personal company, and the income is not included in Wanda Group), which means that Wanda Group’s daily operating income is about 6 billion yuan. The class A share listed company Wanda Cinema had an operating income of 5.722 billion yuan and a net profit of 805 million yuan in the first half.

　　As one of the largest real estate-oriented integrated enterprises in China, Wanda Group’s profit-making effect is highlighted under the advantages of industry and scale. However, for most small and medium-sized enterprises, and even many class A share listed companies, under the trend of China’s economy gradually entering low growth, life is not so good.

　　Taking the 2015 annual report of listed companies as an example, there are more than 300 15 million profits within one year, more than 10% of the total number of listed companies. What is the concept of 15 million? You can only buy a real estate in the main urban area of Beijing, Shanghai and Shenzhen. If you look at non-listed small and medium-sized enterprises, the situation may not be so good. In the past few years, foreign trade enterprises in coastal areas have closed down one after another due to the slowdown in exports. Since last year, due to the skyrocketing housing prices in hot cities, many manufacturing enterprises have been squeezed out. It can be said that with the increasing downward pressure on China’s economy in recent years, the days of Chinese enterprises, especially the manufacturing industry, have not been easy. Recently, there have even been many owners of manufacturing enterprises in Shenzhen and Dongguan. When the enterprises encountered difficulties, they lamented that they should have bought

　　Correspondingly, the new loans of enterprises shrank sharply in July this year. Among the 463.60 billion yuan of new RMB loans in the Financial Institution Group in July, corporate loans did not increase, but decreased by 2.60 billion yuan, a sharp decrease of 611.40 billion yuan month-on-month. This is only the second time in history that new loans of enterprises are negative. The last time was in July 2005 ten years ago.

　　Without a doubt, this shows that the real economy is withering, enterprises are reluctant to lend, and profitability and solvency are quite difficult. The marketization of the financial system determines their inevitable choice. Either the enterprise dies or they voluntarily close the enterprise, and the demand for funds falls off a cliff. Once confidence collapses, even if the banks are willing to lend, the enterprises are not willing to take it.

　　At the same time, companies with deep pockets such as Baoneng and Hengda are snapping up equity and capital operations everywhere, and every carnival of financial assets has benefited them a lot.

　　The strong and the weak are the epitome of the current Chinese economy. At the same time, the widening wealth and resource differentiation between the rich and the general class reflects the increasing solidification of the Chinese class.

　　Wanda’s huge annual income has inflated the wealth of Wang Jianlin and his son, and a similar situation is also reflected in other wealthy people. According to statistics, the number of billionaires in China is as high as 67,000, surpassing the United States in the global rich list and making it the country with the most billionaires in the world.

　　At this time, in 2015, the per capita disposable income of Chinese residents was only 21,966 yuan, and the per capita GDP was only 50,000 yuan. In addition, according to the National Bureau of Statistics, China’s social Gini coefficient was 0.462 in 2015, while the internationally recognized gap between the rich and the poor was 0.4 (the Gini coefficient is an important indicator used internationally to measure the difference in income distribution between residents. Only about 10% of countries in the world exceed 0.5, and the Gini coefficient in developed countries is generally between 0.24 and 0.36).

　　In addition, in recent years, with the increasing downward pressure on the Chinese economy and the continuous release of liquidity by the central bank, the RMB has been weakening, and the depreciation pressure is not small. At this time, the rich class of high net worth can protect themselves from the impact of exchange rate and other risk factors through overseas asset allocation; but the low net worth people, that is, the "poor", seem to have little protection against risk factors such as currency devaluation.

　　In terms of domestic investment channels, the public can only choose stocks, bank wealth management and other channels, so the valuation of class A shares has been high, while bank deposits and wealth management products are completely "wedding clothes" for the wealth appreciation of the rich, because a large number of bank wealth management funds flow to financial marekt structured products.

　　Yan Hao, the son of Yan Jiehe, an entrepreneur who was once China’s richest man, said recently that China has now bid farewell to the era of "sudden wealth". Indeed, as economic growth gradually stabilizes and all industries and fields are touched, "sudden wealth" situations are difficult to occur as frequently as in the decades before the reform and opening up, which is also a characteristic of the country entering a mature stage.

　　However, there is something else to be said about Yan Hao’s words: the current poor are less likely to become rich in the future. It is difficult to predict to what extent, but if a person can no longer live a relatively satisfactory life by virtue of knowledge and hard work, and the theory that school is useless, struggle is useless, and "fighting father" is king are frequently verified, then the negative effects of class solidification will appear, and the consequences will be unimaginable, and they may even fall into the Latin American-style middle-income trap.

　　Class solidification, followed by a lack of vitality in China, which should be the vast majority of people do not want to see.

　In "Life Apocalypse", Yan Ni and Hu Ge talked about the love between siblings. The intimacy scenes between the two were frequent and explosive, and the kissing scenes were bold and eye-popping. The netizens called out "to the police," "I can’t accept it, it’s a violation!" "The picture is too beautiful to see!" Even Hu Ge’s fans left a message on Weibo: "My heart has been broken into slag."

　Yan Ni and Hu Ge’s TV drama "Life Apocalypse" is on the air, in which Yan Ni and Hu Ge talk about their sister-brother love. The two make out scenes frequently and powerfully, and the kissing scene is bold and eye-popping. The netizens called out "to call the police", "I can’t accept it, it’s a violation!" "The picture is too beautiful to watch!" Some fans of Hu Ge even left a message on Weibo: "My heart has been broken into slag."

　Yan Ni in "Zhang Xiaowu’s Spring" and William Li’s love frenzy, in "Life Apocalypse" and Hu Ge desperate love obsession, in the new drama "Wang Dahua’s Revolutionary Career" and partner 11 years younger than her actor Zhang Bo, no wonder some netizens ridiculed: "Yan Ni is simply a winner in life among mature actresses."

1905 movie network news On July 20, the film set for July 29 officially opened for pre-sale, and at the same time, the director’s special was exposed to reveal the creative world of the three masters, and to provide audiences with a glimpse of the ideas and anecdotes behind the scenes of the film.

The film brings together seven master-level directors from Hong Kong to create a unique era. The film includes seven independent units of Samuel Hung’s "Practice", "Principal", "Farewell Night", Yuan Heping’s "Return", "Gold Everywhere", "Lost" and Tsui Hark’s "Deep Dialogue", just like a style picture of the Pearl of the Orient.

Hong Jinbao dreams of being a teenager, reappearing the years of great kung fu

In "The Seven," where he has worked as an actor, director, and movement director for 50 years, he once again chose the kung fu theme "Practice," which tells the story of how a group of children who practiced on the rooftop in the 1950s worked hard and gained hope.

"Practice" is the epitome of Hong Jinbao’s true experience. In the production of the special, he recalled the experience of learning martial arts as a child. He bluntly said that the master is a very strict person, and those who catch the lazy practice will be severely punished. When he grows up, he realizes that it is this kind of strictness that has helped him succeed. In the film, there is the story of the inheritance of kung fu by masters and apprentices. Outside the film, there are good stories about the inheritance of father and son. Hong Tianming, as the star of the film directed by his father, Hong Jinbao, and played the master of Hong Jinbao when he was a teenager, added more special meaning to "Practice".

Yuan Heping showed warmth and told the story of the contradictions and reconciliation between the two generations

In "The Seven", Yuan Heping did not choose the narrative framework of an action movie, but instead used kung fu as the clue of the film, telling a warm family story through "Return".

In Yuan Heping’s opinion, there are inevitable conflicts between families, and they should all be considerate and tolerant of each other. "Return" is such a film about differences and reconciliation between relatives. Kung fu is still an important element in the film, and this is the field that Yuan Heping has been focusing on. When talking about the current situation of action movies, he lamented that most directors are unwilling to make kung fu movies, and actors do not want to take such scenes. There is a situation where talents are not accepted. Even if he has some regrets about the current situation, Yuan Heping still believes that from the script level to the technical level, the film is improving every year, and he is optimistic about the future of the film.

Tsui Hark keeps his humor and focuses on the topic of future world filmmakers

In "The Seven," Tsui Hark directs the "Deep Dialogue" unit, the story shows the wild imagination, through a dialogue that takes place in a mental hospital, thinking about the filmmaker’s self-identity.

In the special issue, Tsui Hark also interpreted "Deep Dialogue". He said that whether it is to pay tribute to friendship or to have fun together, he wants to tell the world of filmmakers through this story, so he placed a lot of interesting stories related to filmmakers, hoping that the audience will come up with their own answers after watching the film. In Tsui Hark’s heart, "The Seven" gathers seven Hong Kong directors, which is a memorable event and has very precious significance.

It is reported that the film will be released in mainland China on July 29, and the national pre-sale activities have been launched in full swing.

1905 movie network news Since its release, the film has won 136 million box office performance in the first weekend, refreshing the director Diao Yinan’s personal box office record. On December 9, the film once again won 14 million box office, and continued to gain good reputation. The film roadshow also ushered in the last stop, starring Hu Ge airborne in Zhengzhou and surprised the local audience.

14 million box office on working days, with a strong reputation and praise "Treasure Crew"

On December 9th, directed by Diao Yinan, starring Hu Ge and Gui Lunmei, Liao Fan and Wan Qian starred in the movie "The Wild Goose Lake" starring Qidao, the cumulative box office has exceeded 150 million, and the first weekend alone has refreshed the director Diao Yinan’s Berlin Golden Bear Award box office record, and also successfully created the mainland box office record of the Chinese film shortlisted for the main competition unit of the Cannes International Film Festival, becoming a domestic film with a double harvest of word-of-mouth in the same period.

It is reported that the movie "The Wild Goose Lake" took 155 days to shoot, with 82 locations in Wuhan. 370 staff and 3,200 actors contributed 1,307 shots. Behind each amazing number is the absolute implementation of strict standards by all the crew. It is even called "Virgo crew" by Wan Qian, one of the starring actors: Hu Ge exhausted his strength for a shot that repeatedly rolled into the quagmire. Gui Lun magnesium suffered deep second-degree burns and still insisted on shooting. The Wuxing actor was accidentally injured and did not want to affect the shooting effect. The workers carefully put away the equipment after each shooting. The netizens were deeply moved and said: "What a treasure is this crew! The actors are struggling in the weather with a body temperature of more than 50 degrees. All the staff are attentive. I am sorry for the crew’s intentions if they don’t brush it again!"

Hu Ge made an appearance at the roadshow terminal in Zhengzhou, breaking himself and presenting the role interpretation

A few days ago, the film came to Zhengzhou, which was warmly welcomed and loved by the local audience, and also drew a successful end to the film roadshow. Some audience members said excitedly: "I think this film is very good. I am very grateful to Hu Ge for breaking himself and presenting Zhou Zenong."

Hu Ge also responded sincerely: "There are definitely challenges and pressures, I rarely try the big screen, and then there are such excellent teams, producers and directors, and such excellent actors to work together. Whether it is from the performance or from the past experience, it is a new beginning for me. But I feel that I am almost 40 years old. We also talked about it a few days ago, called unbreakable. I think everyone still needs to have some challenges and breakthroughs in themselves, otherwise we will never know where our potential is."

Talking about the glimmer of light on the top of the mountain that Zhou Zenong and Liu Aiai saw in the film, Hu Ge also shared his understanding with the audience: "This light is two interpretations. One is that Zhou Zenong also has a human brilliance. Although he hides in the night most of the time, we can still see his warmth when his life is approaching the end. Another light is hope. It is the 300,000 bounty he exchanged for his life and the hope for his family’s future life. This is the light I hope you can see and feel in this movie, in addition to the neon lights that you see and the lights on the mountains in the distance."

As part of the film’s New Year’s ceremony, Hu Ge and the audience also followed the roadshow convention and tacitly taught the Henan version of the line "Big brother, borrow a fire". The "Borrowing Fire" tour is dotted, running through Guangzhou, Shenzhen, Chengdu, Zhengzhou and other cities, placing the good wishes of the creators and fans, and connecting a warm gathering at the end of the year that belongs to "The Wild Goose Lake".

　 　 1905 movie network feature At many press conferences, Huang Xiaoming and Yang Mi were referred to as "national cp" by the propagandists, or some people would be a little dissatisfied to see such a big name, but regardless of whether the screen couple they formed was a good match or not, looking back at the years of hard work in the entertainment industry, the two still have a "fate".

　 　 In Zhang Ji’s version of "The Condor Heroes", Huang Xiaoming misses a group of women for life, and Yang Mi plays the infatuated little Guo Xiang. At that time, Yang Mi was still in school, and in the play, he called Huang Xiaoming "big brother" one by one, and occasionally his parents would come to visit the class during filming. After so many years, Yang Mi and Huang Xiaoming had never worked together again, but both of them had experienced various "spiritual tempering" from "being hacked" to "self-hacking". Now Yang Mi could casually tease the "foot odor" meme, and Huang Xiaoming would always use "making too much trouble" to recall his "black history"…

　 　 Until the two partnered again in "Why Sheng Xiao Mo" and became the male and female protagonists in the story of the "overbearing president" at the originator level, years of friendship and each other’s experience allowed them to seize the opportunity to black each other. During the interview, the two sat side by side. When Huang Xiaoming was reasoning for a long time, Yang Mi was next to him imitating his gestures. After he finished speaking, Yang Mi also said: If he were to chat with me, he would definitely be interrupted by me in less than a minute.

　 　 Don’t look at Huang Xiaoming as a senior brother of the film school and the "big brother" in "The Heroes of the Condor", Yang Mi is several steps ahead of him on the road of life: at present, Yang Mi is guarding Liu Kaiwei and Xiao Nuomi’s family of three, and Huang Xiaoming is still showing his love with Angelababy all day long. Yang Mi said that "Uncle Liu" is a gentle and considerate man. Under such care, although she became a mother, her mentality will always be a girl; Huang Xiaoming himself is actually a little anxious: it is time to get married and have children. I don’t want my children to be young when I am in my seventies and eighties.

　 　 But when it comes to the word "domineering president", as the most Jacques-Su-like actor in China, Huang Xiaoming immediately starts to play the role: "You have to impose your kindness on her, whether she accepts it or not."

　 　 These days, celebrities are too good at finding trouble for themselves.

interview transcript

　 　 1905 Movie Network: Is this style still taking the luxurious route?

　 　 Yang Mi: Not luxurious, our play is really not luxurious.

　 　 Huang Xiaoming: Yes, we are more realistic and not so beautiful. A lawyer has the identity of a lawyer, and he must wear the clothes he should wear. Zhao Mosheng also has her identity, but I still think that from the point of view of the girls, the style is still good-looking.

　 　 1905 Movie Network: Yang Mi has seen big scenes in it. Will he feel a lot simpler this time?

　 　 Yang Mi: You mean Brother Xiaoming has never seen a big scene?

　 　 Huang Xiaoming: I admit, I really haven’t seen any big scenes. It’s just a suit, it’s very boring, very boring…

　 　 Yang Mi: Eh! English! English!

　 　 Huang Xiaoming: Yes! English is so good~

　 　 1905 Movie Network: Has Yang Mi read the novel "Why Sheng Xiao Mo" before?

　 　 Yang Mi: Actually, I read it a long time ago, because I like reading novels in my life. After I knew I was going to shoot it, I watched it again, and I also talked to Tang Yan about this play. In fact, there was no communication on how to act, but just how the character was and everyone’s understanding.

　 　 1905 Movie Network: You always seem to be able to play the heroine of the novel that girls love to fantasize about.

　 　 Yang Mi: (with a shy face) How can it always be…

　 　 Huang Xiaoming: Yes! You summed it up right! Her appearance is typical of many heroines in novels. Maybe it’s because of her personality. I think an actor who creates a character must first be particularly suitable for this role, and her acting skills also make this character particularly full. The reason for the success of many movies and TV dramas must also be the credit of the male and female protagonists. Yang Mi is such an actor.

　 　 (At this moment, Yang Mi has been imitating Huang Xiaoming’s gestures when speaking.)

　 　 1905 Movie Network: Do you like to make fun of some of Huang Xiaoming’s signature moves?

　 　 Yang Mi: Because the two of us are too familiar, I wouldn’t dare to change others. Brother Xiaoming is a particularly tolerant person. I called him big brother when I was a child. He has never had a temper with me, no matter how much I run on him.

　 　 1905 Movie Network: After that, Huang Xiaoming seems to have played this "handsome" role again.

　 　 Huang Xiaoming: I’m not as serious as I used to be. As a person who came out of the film school, I always think that big movies are my destination. But at the beginning of making movies, I can’t get good roles. Later, when I want to break through, I will choose roles that are not handsome. Maybe I didn’t do well enough. Sorry for polluting everyone’s eyes. That was my mistake. Just like when you are a reporter, you may not be the best one, but you are still working hard. I am the same as everyone else. Maybe everyone doesn’t like the characters I play, but I worked hard and I broke through. Now "Why Sheng Xiao Mo" I really like this novel and the character He Yichen. As Yang Mi said, just do what you like. Life is not long, and it is very important to do what you like…

　 　 Yang Mi: I wouldn’t give him such a long time to chat with me. Maybe he was interrupted by me in less than a minute.

　 　 1905 Movie Network: What kind of character do you think He Yichen is when you read the novel?

　 　 Yang Mi: "Why Sheng Xiao Mo" is considered the originator of the overbearing president! When we were filming, we also read the script and read the novel, hoping to achieve the role in everyone’s mind.

　 　 Is Huang Xiaoming a domineering CEO in his life? He seems to be quite obedient in front of Baby.

　 　 Huang Xiaoming: (Seriously) It’s like this, that’s one side, and at the same time, I will also impose some arrangements and surprises on her, which is also a manifestation of domineering. You should impose your kindness on her, whether she accepts it or not, men should be like this, girls like surprises.

　 　 Yang Mi: (earnest) You understand women too well.

　 　 1905 Movie Network: Does Yang Mi like this type?

　 　 Yang Mi: I like the kind of boy like our Uncle Liu~ He is a gentle and considerate man who helps you think about and take good care of everything.

　 　 1905 Movie Network: When you read a novel, don’t you fantasize about being beaten by the male protagonist or something?

　 　 Yang Mi: I just fantasize about being beaten by the wall, so what have I become! (laughs)

　 　 1905 Movie Network: Is it because after becoming a mother, the mentality is not so girly?

　 　 Yang Mi: I have always been a girl! Because Uncle Liu has always protected me well, I have always been very young mentally.

　 　 1905 Movie Network: Now people all over the country are anxious about Huang Xiaoming’s marriage. Will you urge him as a past person?

　 　 Yang Mi: No, no, I’m talking about what he’s doing, what does it have to do with me…

　 　 Huang Xiaoming: That’s right! Whether I get married or not has something to do with her!

　 　 1905 Movie Network: Looking at Yang Midu’s family of three and happy, aren’t you in a hurry?

　 　 Huang Xiaoming: It’s alright. After all, it’s time to get married and have children. After all, I’m old, and I don’t want to wait until I’m in my seventies and eighties when my children are still very young.

　 　 1905 Movie Network: You two seem to be typical examples of mainland actors and actresses who have been on the road of self-destruction for a long time.

　 　 Huang Xiaoming: It has started, and it will go further and further.

　 　 Yang Mi: I can help hack him! I came up with a lot of jokes on the set.

　 　 1905 Movie Network: Which of you is stronger at heart?

　 　 Huang Xiaoming: It must be her! At a young age, I also want to learn from her.

　 　 Yang Mi: If you say that again, I should kneel down and draw…

　 　 1905 Movie Network: Compared with the TV series version, what are your chances of winning?

　 　 Huang Xiaoming: We don’t PK, we just work hard. (Yang Mi repeats this sentence on the side) Zhong Hanliang’s performance is really good, and there are things worth learning from. This is a sensitive topic. To put it bluntly, the entertainment industry is a big cake. You can’t finish it alone. Let’s eat it together.

　 　 Yang Mi: Actually, Tang Yan and I don’t care about each other’s performances in private. There are so many roles. If I don’t play, you can do it. If you don’t play, there are others. Just like when we held a press conference today, a reporter said that there were four movies promoting at the same time in one day. I think this kind of competition is healthy.