BYD Tang DM-i has original sin of spontaneous combustion or hidden quality problems for key parts.

On February 17th, a video about a BYD new energy vehicle exploding and burning on a trailer in Yantai, Shandong Province was circulated on the Internet. According to the video, the towed car on the trailer started to emit smoke, then sparks began to flash at the bottom of the car, accompanied by crackling explosions, and finally it began to burn violently, and the whole car was quickly burned beyond recognition.

BYD Tang DM-i exploded and caught fire during consignment.

According to eyewitnesses, the incident occurred at about 1:10 pm on the 17th, near the East Yard of yantai mountain hospital, Guanhai Road, lai shan. At the time of the incident, the trailer was waiting for the green light at the intersection, but the bottom of BYD’s new energy vehicle towed by the car suddenly splashed with sparks, and there was a crackling explosion. Then smoke billowed, which ignited a fire, instantly wrapping the car body, and the car owners in the same industry drove away. At the critical moment, a nearby sprinkler arrived in time to put out the fire, and the fire was completely extinguished by the firefighters who followed, but at this time, this new energy vehicle had been burned to only one body.

At the scene of the accident, Yantai fire rescuers who came out to the police rescue told the verification media that fortunately there was no one in the car at that time and the cause of the fire was under investigation. BYD’s official customer service only said in the next day’s inquiry that the relevant information has not been received, and the specific reasons are still unknown, and it is necessary to wait for the investigation results to determine.

At present, it is not clear whether the car was consigned after the accident or failed to be consigned by itself, so it is impossible to analyze and define the main causes of its spontaneous combustion and fire. However, according to the live video, it can be found that sparks are constantly flashing at the bottom of the vehicle and crackling explosions are heard at the initial stage of the fire. From this, it can be roughly determined that the battery is indispensable for the violent combustion, and even the fire site may be the battery.

Judging from the body of the live video, it should be BYD Tang’s 2021 DM-i model that caught fire. The car was officially launched during the Shanghai Auto Show in April 2021. There are three models in total, and the price range is 189,800-216,800 yuan.

Tang DM-i is a heavyweight model introduced by BYD to replace the fuel version. According to the official statement, "it took nine years to finally produce this subversive model of Pratt & Whitney Volkswagen". The car is equipped with BYD plug-in hybrid system, which is composed of a turbo-charged 1.5Ti high-efficiency engine dedicated to Xiaoyun-plug-in hybrid of Miller cycle and an EHS electric hybrid system, and adopts Ferrous lithium phosphate "blade" battery dedicated to BYD hybrid.

Blade battery is an innovative product that BYD is proud of in the field of power battery. Tang DM-i is equipped with a power Ferrous lithium phosphate "blade" battery, which is different from the lamination process of BYD EV models, and adopts a winding process. Each group of blade batteries has a biscuit-shaped pole core, and a plurality of battery cells are integrated in series inside each pole core, while the whole battery pack is composed of a plurality of pole cores connected in series, and finally packaged into a "blade" battery. One of the outstanding advantages of this battery is that its heat dissipation capacity is good, and the battery uses Ferrous lithium phosphate as the positive electrode, so its performance is relatively stable, so its safety factor is relatively high in theory.

It is precisely because of this that Wang Chuanfu, Chairman and President of BYD’s Board of Directors, once said at the super conference of "Blade battery is unsheathed and safe in the world" on March 29, 2020, "Blade battery embodies BYD’s determination to completely end the safety pain point of new energy vehicles, and it will redefine the safety standard of new energy vehicles." "New energy vehicles equipped with blade batteries will completely erase the word spontaneous combustion from the dictionary of new energy vehicles."

BYD’s "blade" battery became famous in the first world war because of the puncture experiment, and it was spread in the industry. Later, it was fully promoted and applied in all models of BYD’s new energy, and made great contributions to BYD. Supposedly, such an innovative product should completely reassure consumers, but the reality is somewhat embarrassing for Boss Wang.

In fact, not only BYD Tang DM-i, but also Han DM-i, BYD e6, BYD e2, Qin Pro, Yuan EV, Song Pro DM-i, Seals and Dolphins. Just search the network news, and you will find that BYD’s new energy series vehicles have had fire or spontaneous combustion accidents, and some vehicles are still relatively frequent, and they have emerged from time to time on the network.

Original sin or quality problems in key parts

Take the protagonist Tang DM-i as an example. In recent years, spontaneous combustion accidents are not uncommon. For example, on January 26, 2022, some netizens broke the news that a BYD Tang DM-i in Shanghai caught fire on the way to the trailer. This is really a coincidence. The situation is so similar to this accident that Xiaobian thought it was the same incident at first, and then carefully identified the license plate number and confirmed that it was two accidents. This accident eventually led to the complete burning of the car.

Also in Shanghai, on March 19th, one month later, it was revealed that the BYD Tang DM-i newly mentioned by a car advocate in Shanghai spontaneously ignited in the parking space of the community. According to the information provided by the owner and the chat record, the car caught fire at around 5 am that day, which caused the car next to it to be burned to varying degrees. According to the owner, the car was not charged at that time, but just parked there.

This is only a corner of Shanghai, and it is only a short period of incomplete online exposure news. Search those online news that have not been deleted, and you will find that BYD Tang DM-i spontaneous combustion accidents are all over the place, and there are many more.

Objectively speaking, with the widespread use of new energy vehicles, fire accidents are indeed rising. According to the statistics of the Fire and Rescue Bureau of the Emergency Management Department, in 2021, there were 3,000 fire accidents in new energy vehicles nationwide. It seems inevitable that a hot-selling new energy vehicle will have some spontaneous combustion accidents, but the mistake is that BYD Wang’s boss should not talk too much.

What’s more, such an accident is a very disturbing disaster for any individual consumer. If there are casualties in the accident, it will be a family tragedy. Therefore, it is necessary to explore the causes of spontaneous combustion of BYD Tang DM-i, even Qin Pro, Yuan EV, Song Pro DM-i and so on.

On April 29th, 2022, a recall notice issued by the State Administration of Markets indicated that 9663 Tang DM models produced from September 2nd, 2021 to March 14th, 2022 would be recalled from now on. The reason for the recall is that the installation surface of the battery pack trays of these vehicles is uneven due to manufacturing reasons, and there is a risk of water ingress. "This may cause the electrical circuit of the power battery system to fail. In extreme cases, there is a risk of thermal runaway of the power battery, which poses a safety hazard."

On July 29th, 2022, another recall notice issued by the State Administration of Markets revealed that BYD had expanded the recall scope of Tang DM and decided to recall 52,928 Tang DM electric vehicles produced from April 5th, 2021 to April 18th, 2022 from now on. The reason for the recall is that "some vehicle power battery pack trays are at risk of water ingress, which may cause arcing in the high-voltage system and pose a safety hazard."

In fact, people who don’t understand these technical terms, whether it’s thermal runaway or high-voltage system arcing, may not be too concerned. But in other words, if the common people can understand it, it is: the battery is overheated to the limit, which will cause the battery to burn or explode; As for the high-voltage system, it is simpler to pull the arc. Have you ever seen the transformer switch on? "Zizi" sparks with lightning all the way, and the high-temperature arc generated by high voltage and high current can ignite the surrounding combustible materials in an instant.

Therefore, judging from the spontaneous combustion accidents of DM-i in Tang Dynasty, although BYD conducted cold treatment in most cases afterwards, and did not give specific reasons and follow-up news, it is not difficult to find from the official announcement that the quality control of DM-i in BYD Tang did have serious problems that might lead to spontaneous combustion, so that it had to start a recall.

Returning to this consignment spontaneous combustion accident, although the specific reasons are still under investigation, consumers can also reasonably doubt their quality control. In fact, we fully understand consumers’ concern about safety, but we don’t pay so much attention to the cause or process of the accident. Because no matter whether you are short-circuited, flooded, uneven or out of control, as long as your results lead to fire, spontaneous combustion or explosion, there is virtually no difference to consumers-from car burning to "human purgatory (if you can’t run away)".

As a leading new energy vehicle company, we should pay more attention to the reasonable concerns of consumers, especially the safety concerns, and we should not be negligent. After all, vehicle safety involves many aspects, not only batteries, but also supporting systems, body structure, etc. It is an organic whole, and no one can neglect it. If the quality control is neglected, it can also lead to the abandonment of all previous efforts. Therefore, BYD needs to make more efforts in product line quality control and ex-factory quality inspection.

The industrial highland climbs again. The "Zhijia Avenue" of Suzhou High-speed Railway New City is entering mass production.

       Cctv news Recently, with the success of Qingzhi Technology, an enterprise in Suzhou High-speed Railway New Town, in realizing the large-scale industrialization of intelligent driving products, and Innovusion (Tudatong) successfully completed the off-line of the 50,000th image-level ultra-long-range laser radar, the mass production capacity of enterprises in Suzhou High-speed Railway New Town in the field of intelligent driving has made a new leap forward, and "Intelligent Driving Avenue" is entering mass production.

  According to the relevant person in charge of Tudatong, in July this year, the company has taken the lead in reaching the 10000th off-line of high-performance lidar. Facing the increasingly diversified application scenarios and the growing industry demand, the enterprise did not stop there. After three months of painstaking research, all resources were fully mobilized, and with the close cooperation of the team, rigorous debugging and testing, and deep running-in between the upstream and downstream of the industry, the production capacity finally climbed smoothly, achieving a breakthrough of 50,000 off-line image-level ultra-long-range laser radars, and boosting the large-scale application of high-performance laser radars in enterprises to a new level.

  It is understood that TuDatong series products cover a complete combination of software and hardware, providing diversified solutions for different industries and application scenarios, and are widely used in different fields such as high-level assisted driving, automatic driving, intelligent networked cars, smart high-speed, rail transit and industrial automation. 50,000 image-level ultra-long-range laser radars are another big step for TuDatong to promote smarter, safer and better travel.

  As the pioneer and main battlefield of the development of smart car networking industry in Xiangcheng District, Suzhou High-speed Railway New City actively seizes opportunities, plans ahead, tries first, and makes precise efforts in terms of industrial layout, platform building and policy support. As more and more enterprises realize technology mass production and get on the train, Suzhou High-speed Railway New City is taking the lead and contributing to Suzhou’s full integration into the Yangtze River Delta and building a strong city of socialist modernization.

In terms of price, Sina quoted in May that BYD Qin PLUS DM-i had 111,800 new cars nationwide.

Many consumers think that the cost of buying a car plus the cost of maintaining a car every year is really a lot of money, but now taxi software is so popular that it is convenient and cheap to take a car, and it is not practical to buy a car. However, in bad weather such as cold or hot, carrying a heavy shopping bag or dragging a huge suitcase, or when the driver is in an emergency, he will feel the pain of waiting. Although cars are consumables, and even the rate of preservation is not high, there is no denying that owning a car of your own can really bring great convenience to life, such as going to go on road trip.

Today, we will take a look at the new car BYD Qin PLUS DM-i, including the design, rough interior, high and low performance, etc. Presumably, small owners have dived into major forums and dug countless evaluation videos, so there is no need to go into details in small series. Now, our focus is on the transaction price, discount, sales volume and value preservation of Qin PLUS DM-i, so as to help small owners who are basically targeting and waiting for the opportunity to start more comprehensively.

BYD Qin PLUS DM-i achieved a maximum discount of 95,900% on the transaction price in the past month, with the highest cash drop of RMB 4,800, and the national sales of new cars starting from RMB 125,900. The point price is for reference only, and the actual transaction price is subject to the local dealer.

The figure below shows the sales data of BYD Qin Plus DM-I. The national sales volume in the last month was 13,443 vehicles. I wonder if BYD is still satisfied with this achievement. Most people will follow the sales volume when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth understanding of a car. Although it is not accurate, it is not groundless, but if you have higher requirements for car selection, you need to make more efforts to fully understand it.

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of BYD Qin plus DM-I. The comprehensive score of BYD Qin PLUS DM-i is 4.75, and the result is not bad, so BYD Qin PLUS DM-i can be considered.

If you have seen the above, you still have doubts about whether BYD Qin PLUS DM-i is worth buying, then you can also look at the performance of competing products of BYD Qin Plus DM-I. Among the following competing products, the Roewe ei6 MAX sold the most last month, with 662 cars. There is always one car for you.

If the price of Qin PLUS DM-i is suitable recently, then friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

Community group buying "renewed war": there are "heads" who earn nearly 10,000 yuan a month.

  Look at the goods in the WeChat group, place orders in small programs, and move your fingers, and all kinds of fresh, grain and oil products will be delivered to your home. In 2020, a sudden epidemic disrupted everyone’s life rhythm, the online retail format broke out, and the community group purchase accident became an important support for the residents’ lives, and giants such as Meituan, Ali, JD.COM and Pinduoduo entered the market one after another. Recently, a reporter from Qilu Evening News and Qilu Yi went into several communities in the provincial capital to understand the current situation of community group buying.

  Qilu Evening News Qilu Yidian reporter Yu Yuxing

  Daily sales of 70-80 orders

  The maximum turnover per day is more than 10,000 yuan.

  Near eleven o’clock in the evening, Ms. Zhou "poisoned late at night" in the WeChat group, and photos and videos of spicy crayfish teased everyone’s appetite. The "Ding Ding" mobile phone kept shaking, and Ms. Zhou harvested another wave of orders before going to bed.

  In the past four years, Ms. Zhou has been a well-known "group leader" of a residential district in tianqiao district, Jinan, with two WeChat group purchases of 500 people. "In 2017, we started to do community group buying, and the users are basically the owners of the community." Ms. Zhou’s community group purchase relies on her own express collection point, and it is convenient for owners to take home the fresh food they bought the day before when they take the express delivery. "The source of customers is relatively stable, and it is not so laborious to do it. It is like opening another online supermarket. Everyone orders online and picks up the goods the next day. I am a pick-up point here."

  It is reported that there are thousands of households in Ms. Zhou’s community, and there are several community group purchases like her. "Basically, some treasure moms and mom-and-pop shops are doing it, and the user cross is very large." Ms. Zhou said that the platforms of the heads of delegations also cover each other, including Prosperity Optimization, Ten Clubs, You, Me and You. "I will send products from all platforms to the group and let users choose. Recently, a beautiful group was selected, and the activity was relatively strong, which was very popular with everyone. " 

  There are also differences in the opening of the group on each platform. Some groups are held every day, while others are held every other day. "Every time you open a group, you can trade dozens of orders and hundreds of orders. Each platform adds one, and the average is seventy or eighty orders a day." Ms. Zhou said that because most of them are fresh, grain and oil products, the single-day trading volume fluctuates greatly. "As little as two or three thousand yuan, more than ten thousand yuan. Especially on holidays, the volume of fruit gift boxes is very large, and the single-day turnover can reach about 13 thousand yuan. "

  10%-15% commission

  The "head" has a considerable monthly income.

  The second day after the rally, Ms. Zhou was the busiest time, basically from morning till night. "Especially after work, users go home and take the food back. There are often long pick-up queues at the door of the store. "

  Ms. Zhang, a working mother, is a member of the daily queue to pick up the goods. "If there is no food at home, just visit the group buying group in the community to see what to buy, and send it to the community the next day. It is simply too convenient to visit the vegetable market and supermarket." In Ms. Zhang’s view, convenience is the main reason for choosing community group buying.

  In addition to convenience, good quality and low price are also a major reason why community group buying can be a big fire. Ms. Zhou takes mangosteen, kiwi fruit, pitaya and other fruits on her platform as examples. Mangosteen, which costs more than ten yuan a catty in the supermarket, only needs 8.9 yuan to buy in the platform. 9.8 yuan in Xuxiang Kiwifruit Platform weighs three kilos, and the cheapest Kiwifruit in the supermarket also costs five or six yuan a kilo.

  "The quality of fruits and vegetables is comparable to that of supermarkets or even fresher, and the price is still cheap. Users who have bought them will place orders again and again." Ms. Zhou said that word-of-mouth communication among community users is more reliable than any advertisement. After being recognized by users, everyone will pull acquaintances in to buy together.

  It has been less than half a year since Ms. Feng, the "post-90 s" Bao Ma, became the "head" of community group buying. "My girlfriend recommended me to join, just to earn pocket money while taking care of my children." Ms. Feng said that there are more than 200 people in her group, and the daily sales are around 1,000 yuan. The platform gives 10% commission, and it can also have two or three thousand yuan a month.

  Ms. Zhou, who has two 500 people in her hand, has to double her monthly income. "There are many platforms, and the commission is basically between 10% and 15%." Ms. Zhou said that the monthly income is basically stable at around seven or eight thousand yuan. "On holidays, with the gift box, the monthly income is around 10,000 yuan."

  After seizing the market

  Doing a good job in product service is the key.

  Ms. Li, who has been the head of the Tenth Club in Dianliu Community of Jinan for more than two years, was recently invited by the US delegation and became the preferred head of the US delegation.

  "For the head of the team, multiple platform products can be sent to the same group, so that users can make their own judgments and place orders." Mr. Yuan, the preferred promoter of Meituan, said that Meituan had developed more than 3,700 WeChat groups with more than 100 people in Jinan in one and a half months.

  Different from the "seed player" such as the Tenth Club, which developed from the grassroots level of the industry, Meituan is a key project of large enterprises with a level of 100 billion. With strong financial support, it can be quickly opened nationwide at the beginning of the opening. "In the next step, relying on Meituan APP, Meituan Optimization will be made into a new industrial line alongside Meituan Takeaway."

  In Mr. Yuan’s view, there is an essential difference between the optimization of the US Mission and the Tenth Mission. The two modes are different. The Tenth Mission has small profits but quick turnover, focusing on profit and demanding sales; Meituan pays more attention to the number of orders when buying food, and wants to make data.

  However, Mr. Yuan admits that, as far as Jinan is concerned, the order quantity of the Tenth Club is currently unmatched by the US Mission.

  However, the US Mission also has an advantage that the Tenth Mission does not have, that is, the US Mission APP. "At present, Meituan has been connected with Meituan APP, and everyone can place an order through Meituan APP, which means that all people who have Meituan APP may become the preferred users of Meituan."

  "Community group buying starts from the head of the team, but it will eventually end in the supply chain". In fact, how to do a good job in product service after seizing the market is the most critical part for community group buying platforms such as Meituan Optimization, Ten-Club Group, and City Life.

  Hot money poured in, and giants followed suit.

  Is community group buying "really fragrant"

  If you win fresh food, you win the world. In recent years, various sales models of fresh food industry have been favored by capital giants frequently. In 2020, as a "pre-sale+self-promotion" sales model in the fresh food industry, community group buying became popular overnight and was selected by the capital again under the influence of the epidemic.

  According to the data of Tianyancha, according to incomplete statistics, there have been more than ten times of financing in the field of community group buying and fresh e-commerce in China this year, amounting to 10 billion yuan. Among them, the 10th Club was voted for three times this year, with a total financing of US$ 249.7 million; Tongcheng Life received 200 million dollars and tens of millions of dollars in financing in June and July. According to LatePost, the latest round of financing of $495 million per day is the largest financing of fresh food industry to date.

  With the influx of hot money and the follow-up of giants, what is the future of community group buying?

  "Community group buying adopts ‘ Pre-sale+self-withdrawal ’ The model is based on sales, there is no turnover, there is no need for offline stores, and there is no high distribution cost for centralized self-lifting. " Ms. Zhou, who has worked hard in community group buying for three or four years, is very optimistic about "community group buying". She said that the pre-sale method of community group buying can effectively reduce the inventory, and the goods have been booked and sold before they arrive in the warehouse, which improves the turnover efficiency and reduces the product loss rate and distribution cost.

  However, Mr. Zhao, a veteran in the industry, pointed out that the so-called fixed production by sales and fixed production by demand is actually difficult to achieve. Moreover, domestic agricultural products are generally lack of standardization, and direct mining in the place of origin and taking goods at the base are mostly gimmicks. "Community group buying also requires multiple categories, which is difficult for most enterprises, and many still rely on the local first-class wholesale market."

  In addition, Mr. Zhao believes that how to keep the head of the platform and keep the tourists is also a problem worth exploring.

  It is foreseeable that the competition for community group buying resources is bound to intensify. With the entry of Internet giants, there are more possibilities for this track.

M3X Mars Architecture 2.0 was released, which laid the technical foundation for Starway Brand 2.0 era.

On August 27th, Chery’s high-end brand Starway, with the theme of "Exploring the Future", presented the new M3X Mars Architecture 2.0 and AtlantiX, the first pioneer mass production concept car of this architecture, at Chengdu Auto Show.

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Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, and Hong Gaoming, assistant general manager of Chery Automobile Co., Ltd. unveiled AtlantiX.

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Fan Xing, deputy general manager of Xingtu Marketing Center, announced M38T Chinese name.

AtlantiX, the mass production concept car of the new flagship SUV Starway M38T in the 2.0 era. While relying on the new M3X Mars Architecture 2.0 to give M38T powerful products, Starway officially announced its Chinese name-"Eta Ursae Majoris" at this auto show.

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Hong Gaoming, Assistant General Manager of Chery Automobile Co., Ltd. introduced the technological highlights of M3X Mars Architecture 2.0.

Hong Gaoming, assistant general manager of Chery Automobile Co., Ltd. said at the press conference: "M3X Mars Architecture 2.0 integrates Chery’s global superior strategic resources, and is developed and manufactured according to luxury car standards. It is an advanced architecture representing the flagship value and forward-looking technology of Starway products, and it is also a technical carrier that drives Starway to the era of intelligence and hybrid electricity, laying a solid technical cornerstone for the global upward development of Starway brand 2.0 era."

??M3X Mars Architecture 2.0 is released, which will help the future products to be advanced in an all-round way.

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M3X, M means Mars, representing the spirit of continuous exploration of Starway brand, 3 representing the three core technical skills of Starway flexible hardware platform, intelligent network architecture and powertrain, and X representing infinite possibilities. This platform will generate more models to meet the needs of different customers. Since the release of M3X Mars architecture at the Beijing Auto Show in 2020, it has continuously empowered Starway products to release high-quality, high-quality and high-value kinetic energy.

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The newly released M3X Mars Architecture 2.0, on the basis of continuing the "three highs" advantages, has achieved six scientific and technological improvements in the four dimensions of safety, comfort, power and intelligence, which will help Xingtu to build better products and play a vital role in improving the future product layout. The architecture can realize the product matrix covering the A+ and B-class SUV/ car /MPV markets, covering the power forms such as PHEV/ICE/REEV, etc.

At this stage, M3X Mars Architecture 2.0 will produce 2.0TGDI+8AT, 2.0TGDI+7DCT and PHEV power systems, in which the maximum torque of 2.0TGDI is 400 N m, the thermal efficiency is more than 43%, the torque of 8AT is more than 400 N m, the power of 3DHT is more than 165kW, and the wheel torque is more than 4000 N·m, which is free according to the needs of the vehicle type. It also provides seven modes of all-terrain four-wheel drive system to achieve leading handling performance.

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The first body-in-white of Xingtu Eta Ursae Majoris Qingdao Super Factory.

Based on M3X Mars Architecture 2.0, the new cage-type energy-absorbing body technology will be adopted, which can meet the global N-CAP five-star standard in collision safety. Up to 85% of the whole vehicle is covered with high-strength steel, and 1,500Mpa ultra-high-strength thermoformed steel is used in key parts such as B-pillar, and the unique design patent of "double energy-absorbing box and double force-transmitting" path can better absorb and distribute the impact and energy generated by collision, meeting the stringent 25% small offset collision test standard.

Thanks to the independent development capability of the complete electrical architecture, M3X Mars Architecture 2.0 will bring a refreshing experience to smart cars. EEA4.0 advanced electronic and electrical architecture supported by Gigabit Ethernet, OTA and Autosar. It can easily meet the continuous upgrading needs of new energy, intelligent driving and intelligent cockpit. In addition to the typical NOP intelligent navigation driving assistance, ALC intelligent automatic lane change, AVP autonomous parking service and other high-heat functions, it also includes 21 ADAS basic functions and 11 high-order intelligent driving assistance functions.

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Eta Ursae Majoris mass production concept car AtlantiX

In terms of comfort, the M3X Mars architecture 2.0 will enjoy like a "magnetic levitation" through chassis CDC adaptive suspension, double hydraulic suspension and Queen’s car system. With the support of Qualcomm 8155 chip, the iterative Lion Lion Zhiyun system will bring a "four haves" intelligent cockpit with value, wisdom, emotion and temperature, and can always maintain the leading technology and comfortable experience through the continuous upgrade of OTA.

??Bring "Mars" to "Eta Ursae Majoris" and truly realize products empowered by technology.

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Eta Ursae Majoris real car map

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Eta Ursae Majoris mass production concept car AtlantiX

Starway Eta Ursae Majoris makes full use of smooth arc curves and full and tense curved surfaces to create a product perception of "luxury, technology, vitality and fashion". Among them, the design of "light language" will also become an important feature of the future starway family, expanding the traditional "point" and "source" to the streamer "beam" and the colorful "matrix". The X-type starship-type solar energy matrix daytime running light echoes with the through-type rear taillight belt of the Milky Way, giving drivers and passengers a sense of future and luxury while fully demonstrating the trendy, intelligent and energetic brought by science and technology.

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Eta Ursae Majoris mass production concept car AtlantiX

Weifang Volvo XC90 hot promotion, discount 179,900! Not to be missed

Welcome to Weifang Special Promotion Channel in car home! What we are going to introduce to you today is the preferential activities. At present, this luxury SUV is being promoted at a reduced price in Weifang, with a maximum discount of 179,900 yuan! The minimum starting price is 467,000 yuan. If you are interested in this model, don’t miss this rare opportunity to buy a car. Please click "Check the car price" in the quotation form to get a higher discount.

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Volvo XC90 is a highly recognizable luxury SUV, with stylish design and simple and exquisite overall style. The design of the front face adopts the iconic Volvo family design language, and the hexagonal air intake grille and chrome-plated decorative strips are very unique, creating a strong visual impact. The body lines are smooth and concise, which highlights the sense of luxury and sports. The chrome-plated decorative strips on the side of the car body and the design of double waistlines make the car body more dynamic and slender. Generally speaking, the design of Volvo XC90 is full of power, luxury and sports, which perfectly shows the design style of Swedish automobile manufacturers.

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Volvo XC90 is a luxury SUV with a body length, width and height of 4953*1958*1778mm and a wheelbase of 2984mm, respectively. The body lines are smooth, and the side design is simple and atmospheric, showing an elegant and steady temperament. Tyre size is 275/45 R20 in both front and rear, and the rim style is exquisite, adding a sense of fashion to the vehicle. At the same time, the specific parameters of the front and rear wheel tracks of the car are not yet visible.

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The interior design of Volvo XC90 is simple and luxurious, and it is made of a lot of genuine leather, so it feels soft and comfortable. The steering wheel is wrapped in leather, and the position can be manually adjusted up and down and back and forth, so drivers can easily find the driving posture that suits them best. The 9-inch central control screen provides intuitive and easy-to-use multimedia system, navigation, telephone and air conditioning control functions, and supports voice recognition control system, so that drivers can concentrate more on driving. The front and rear seats are made of leather, and the front and rear seats can be adjusted back and forth, backrest adjustment, height adjustment and lumbar support. The front seats also have heating function. The rear seats are laid down in proportion, and the space can be flexibly adjusted as needed. At the same time, the front and rear rows are equipped with USB and Type-C interfaces to meet the charging needs of passengers in the car.

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The Volvo XC90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. This engine is matched with an 8-speed automatic transmission to provide a smooth driving experience and excellent acceleration performance. No matter on urban roads or highways, XC90 can provide enough power to make drivers feel the ultimate driving pleasure. In addition, the engine also has the characteristics of high efficiency and energy saving, saving fuel costs for users.

In the eyes of car home car owners, the design of Volvo XC90 is very atmospheric and highly recognizable. Although it doesn’t like its rear design very much, it is acceptable. The owner also mentioned the design of hidden chrome-plated double exhaust pipes, indicating that it cannot be forced. However, for a luxury SUV, design is not the only important factor. Volvo XC90 also has excellent performance in interior, safety performance and driving experience. For example, it is equipped with advanced safety systems, such as City Safety automatic emergency braking, 360-degree panoramic camera and blind spot monitoring, etc., to provide all-round protection for drivers and passengers. In addition, it also adopts luxurious materials and humanized design, such as advanced leather seats, Bowers & Wilkins sound system and rear entertainment system, which brings comfortable driving experience to drivers and passengers. Therefore, although the design may not be perfect, the Volvo XC90 is still an excellent luxury SUV, which is worth considering.

Domestic autonomous driving technology attracts global automakers to pay attention to multinational supply chain enterprises and increase local research and development.

On April 25th, the Beijing Auto Show was reopened after several years. The localization of auto software and AI-led autonomous driving technology has become the focus of multinational auto manufacturers and supply chain enterprises.

Huawei’s Gankun smart car solution debuted at the Beijing Auto Show for the first time, attracting executives from many multinational auto manufacturers to visit. According to sources, Huawei is expected to authorize advanced assisted driving (ADAS) solutions to multinational car companies to land in China, and the specific cooperation mode is still under discussion.

On the other hand, due to the rapid iterative demand of China electric vehicle manufacturers for autonomous driving technology and the trend of going out to sea, European and American automobile suppliers are also aiming at autonomous drivingartificial intelligenceBusiness opportunities generated by technology in the automotive field.

Autopilot has become a key function to boost sales.

Although the price war of electric vehicles has intensified, with China consumers increasingly seeking high-tech functions when choosing cars, domestic automobile manufacturers have promised to invest heavily in technological innovation. AI technology, including autonomous driving, is also the focus of future competition among China automobile manufacturers.

China, a global automotive technology supplier, and Yang Xiaoming, president of Asia-Pacific region, told the First Financial Reporter on the eve of the Beijing Auto Show: "The iteration speed of products in China’s automotive market is far ahead of other regions in the world, especially in electrification and intelligence, such as advanced driver assistance."

Stephen Dyer, the co-head of research institute Ai Ruibo in Greater China and the head of automobile consulting business in Asia, told the China Business News after watching the Beijing Auto Show: "Obviously, many China automakers regard advanced assisted driving technology as a key function to boost sales."

Dai Jiahui pointed out that Ai Ruibo’s recent global electric vehicle survey confirmed that China consumers really care about these functions. "China Automobile Factory is unique in that it can deploy a wider range of ADAS functions at a lower cost than foreign brands."

withXPENG MotorsFor example, He Xiaopeng, the founder and CEO of the company, said that from next month, its software and upgrade will enter an "accelerated cycle", and he also hoped that the application scope of its software platform could be extended to other Asian countries and Europe.

Earlier this year, it has indicated that it plans to recruit 4,000 employees this year and invest 3.5 billion yuan in areas such as autonomous driving.

Last month, Xpeng Motors said that it was upgrading its driver assistance software, and planned to provide all autopilot functions to drivers all over China in 2024. XNGP advanced driver assistance system in Xpeng Motors andXiaomi automobileNOA is related toTeslaThe fully automatic driving technology FSD is similar.

The German Volkswagen Group holds nearly 5% of the shares in Xpeng Motors. Volkswagen is also cooperating with Xpeng Motors to develop a new intelligent electric vehicle architecture, so as to produce new electric vehicles with more economic benefits.

Lei Jun, the founder of Xiaomi, also recently proposed that the goal of Xiaomi’s intelligent driving is to become the first echelon in 2024. He said that Xiaomi SU7 series models will all support NOA and parking service functions of the advanced assisted driving system on the expressway, and the city NOA is planned to be opened nationwide in August.

Multinational suppliers increase R&D investment in China.

An Bofu’s important customers in the world include multinational automobile manufacturers. Yang Xiaoming said that in order to further meet the needs of China automobile manufacturers for innovative technologies, Amber is considering setting up the first artificial intelligence center in China to increase the strategic layout of China market localization; On the other hand, Amber is also using its global data in the field of intelligent driving to empower China automobile manufacturers to go to sea.

In fiscal year 2023, the sales of China region of Ampofo increased by 12%, and the Asia-Pacific region, including China, contributed 28% of the global net sales of Ampofo. Yang Xiaoming said that Amber China will achieve 50% business growth in the next five years, and a large part of the sales growth will come from expanding cooperation with independent brands in China. He predicted that the business related to China manufacturers will reach 70% in five years.

"Our R&D investment in China will continue to increase. On the one hand, we are increasing the number of software engineers in China R&D Center, and at the same time, we are beginning to implement some forward-looking research in China. In the past, these studies were often placed abroad, and now we will also consider China as the first application site." Yang Xiaoming told the First Financial Reporter.

When talking about what role the artificial intelligence center in China will play in the world in the future, he said: "This artificial intelligence center will test a lot of data, and integrate artificial intelligence into the R&D process of our intelligent cars, greatly improving the R&D speed. These are also the requirements of our customers in China, which can better serve the global business of these enterprises."

Before the end of last year, ZF, a German automotive technology supplier, successfully obtained the Group’s first L4 autopilot test license in China. The company said that this will accelerate the localization development, testing and iteration of autonomous driving technology.

The First Financial Reporter learned that ZF has also increased its investment in R&D in China in recent years, including setting up an autonomous driving team in China, including investing in forward-looking technical research.

Multinational supplier overweightChina softwareLocal technology research and development is also due to the rapid rise of local suppliers. Industry insiders revealed to the First Financial Reporter that many multinational auto giants expressed interest in Huawei’s leading ADAS system. If Huawei’s smart car solution is finally licensed to multinational automobile manufacturers, it will not only help overseas automobile brands to accelerate their entry into the field of autonomous driving in China, but also mean that Huawei will have the opportunity to compete with top automotive technology suppliers Bosch and Continental Group.

A technical person in charge of Huawei’s intelligent driving related products did not comment on the details of the current negotiations between Huawei’s ADAS system and multinational automakers to the First Financial Reporter. "We can’t say anything that the company hasn’t released." He said.

Cross-border flow of automobile data attracts attention.

Dai Jiahui of Ai Ruibo told China Business News: "Multinational automobile manufacturers, especially European automobile manufacturers seem to realize that the development speed of China’s ADAS technology providers is much faster than that of European and American companies, which will also prompt some multinational companies to seek a system purchase or lease agreement with China’s ADAS suppliers for sharing. This business model is beneficial to both sides."

Francois Provost, head of purchasing and partner of French automaker Renault, said in a post on LinkedIn on Friday: "Luca de Meo, CEO of Renault, and China.Li AutoAnd Xiaomi held talks on electric and smart car technology. "This will also open the door for potential technical cooperation between the two sides.

As the global automotive technology supply chain tends to converge, cross-border flows such as data have also attracted great attention from the market. Yang Xiaoming told China Business News that the cross-border flow of data is important to promote the development of global autonomous driving technology.

"In the past, we used R&D data from Europe and the United States to support the landing of smart cars in China. As China automobile manufacturers speed up going to sea, we also hope that we can use the data trained in China to help them land overseas, but this still faces the bottleneck of data supervision." Yang Xiaoming said.

He stressed that data compliance is very important. At present, Amber is actively communicating with relevant institutions to clarify which intelligent networked automobile data can be shared and take advantage of its global data network.

"Recently, we have seen very good signs, and the regulatory authorities have given some clear instructions on data sharing, so that multinational companies like Amber can take advantage of our global data and train the software designed by China more quickly under the premise of legal compliance to help China automobile manufacturers who need to go to sea achieve their goals." He told the first financial reporter.

Recently, CEO Musk said on social platforms,TeslaFSD is expected to be implemented in China soon. In this regard, Yang Xiaoming told the First Financial Reporter: "If the new autopilot software can enter China, it will also promote the progress and development of the overall autopilot technology in China, because we can learn from better experience."

In the eyes of some insiders, the entry of FSD into China will still be a gradual process. Dai Jiahui told China Business News: "We have seen that the global autonomous driving function and autonomous level are gradually increasing, and China has adopted these technologies very quickly. However, I expect that the gradual increase of automatic driving function will become the main development path, rather than achieving a leap in fully automatic driving technology at one time. "

These advertisements are forbidden to be published! The new Internet advertising regulations will be implemented in May.

  Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

  The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

  Webpage screenshot

  Specifically, the Measures make the following provisions:

  These advertisements are prohibited from being published.

  — — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

  It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

  — — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

  When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

  — — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

  These advertisements are subject to censorship.

  Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

  Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

  Advertisers shall clearly indicate "advertising"

  Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

  For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

  Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

  Who is responsible for the authenticity of the advertising content?

  Advertisers should be responsible for the authenticity of Internet advertising content.

  When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

  Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

  Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

  When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

  How to standardize "live broadcast with goods"?

  Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

  If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

  Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

  Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

  "Make sure to close with one button"

  When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

  (1) The advertisement can only be closed if there is no closing sign or the time is over;

  (two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

  (three) to close the advertisement, it must be clicked twice or more;

  (four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

  (five) other acts that affect the one-button closure.

  The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

  Do not mislead users to browse advertisements in these ways.

  Do not cheat or mislead users to click or browse advertisements in the following ways:

  (a) false system or software update, error reporting, cleaning, notification and other tips;

  (two) false signs such as playing, starting, pausing, stopping and returning;

  (3) False reward promises;

  (four) other ways to deceive and mislead users to click and browse advertisements.

  It shall not affect the normal use of the network by users.

  The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

  Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

Xinyang Volvo XC90 is on sale! The latest offer is 467,000 yuan, which is very beneficial today.

According to the news of car home Xinyang preferential promotion channel, preferential promotion activities are being carried out in Xinyang area. The minimum starting price of this luxury SUV is 467,000 yuan, and the maximum discount amount reaches 179,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

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Volvo XC90 is a luxury SUV, and its design is full of strength and modernity. The front face adopts Volvo family-style design language, and the air intake grille adopts a unique straight waterfall design, which shows the unique charm of the brand. The body lines are smooth, and the overall style is simple and atmospheric, which makes people recognize that this is Volvo’s work at a glance. At the same time, XC90 is also equipped with a series of high-end configurations, such as LED headlights and unique taillight design, which makes it more conspicuous when driving at night. In addition, the XC90 also adopts a unique body color and wheel hub design, which makes it more eye-catching in appearance. In a word, the design of Volvo XC90 is full of Nordic style, which is both simple and luxurious and impressive.

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Volvo XC90 is a luxury SUV, with a length, width and height of 4953*1958*1778mm and a wheelbase of 2984mm, with smooth body lines and stable overall shape. The specifications of the front and rear wheels are both 275/45 R20, and the tire width is larger, which can provide better grip and stability. The lines on the side of the car are simple and smooth, showing the unique design style of luxury brands.

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The interior design of Volvo XC90 is full of Nordic style, simple and generous, with attention to detail and comfort. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, so that drivers can easily find the driving posture that suits them. The 9-inch central control screen has a large size, supports voice recognition control system, and can control functions such as multimedia system, navigation, telephone and air conditioning. The front seat is made of leather, which supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, providing a comfortable riding experience. The co-pilot seat also supports a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment and lumbar support. The front seats are also equipped with heating function, so that drivers can enjoy a comfortable driving experience in cold weather. The rear seats can be tilted in proportion to provide more storage space. In addition, the front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. Generally speaking, the interior design of Volvo XC90 is very user-friendly, providing many comfortable and convenient configurations, so that drivers and passengers can feel more comfortable driving experience during the journey.

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Volvo XC90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. The car is equipped with an 8-speed automatic transmission, which can provide a smooth shifting experience and meet the needs of daily driving. This engine performs well when accelerating, and also has good fuel economy performance, which brings more comfortable driving experience to drivers.

The design of Volvo XC90 has always been one of its highly praised highlights, which has also been confirmed in the evaluation. He/she said that he/she was "absolutely satisfied" with the appearance of XC90, especially the iconic Raytheon Hammer, low-key blue and overall streamlined design, which was very fashionable. In fact, the design of XC90 has always been full of Nordic style and simple aesthetic feeling, and at the same time, it incorporates modern design elements, making people recognize its unique style at a glance. No matter from the details to the whole, the Volvo XC90 shows the exquisite design and care, which brings incomparable driving pleasure and experience to the owners. Therefore, if you are also interested in a luxury SUV with both fashion and personality, Volvo XC90 is undoubtedly a good choice.

Re-opening of Spring Festival in 2023: The high-quality market of scheduled films shows a recovery trend.


Special feature of 1905 film network According to the preliminary statistics of the National Film Bureau, the total box office of the Spring Festival in 2023 was 6.758 billion yuan, setting a new record for the second box office of the Spring Festival in film history. Six films covered suspense, science fiction, comedy, animation and other topics, and presented audiences with one Spring Festival feast after another. With a box office score of 2.606 billion yuan, it led the Spring Festival with a harvest of 2.164 billion yuan, followed closely. What are the different features of this year’s Spring Festival? What about other films in the same period?


The Spring Festival in 2023 ended perfectly, and several films can be said to have their own points of view, with a total box office of 6.758 billion yuan. Liu Zhenfei, a data analyst of Cat’s Eye Research Institute, started from the market data and analyzed which data are worthy of attention and resumption: "The announcement period and pre-sale period of the Spring Festival this year are relatively tight, showing a trend of backward alignment or long-term announcement. The box office of 1.35 billion yuan on the first day of this year reached the level of previous years, but it can only rank fourth in the Spring Festival file in history. By the end of the schedule, it has ranked second in the history of the schedule, indicating that from the first day to the sixth day, the box office trend is more stable. This year’s Spring Festival file can achieve this more stable trend. On the one hand, the audience is constantly returning to the cinema, on the other hand, the overall film is better. "



This year’s Spring Festival movies are not only diversified in types, but also different in the duration of a single film. Among them, the head film Wandering Earth 2 lasted for three hours, and Manjianghong also lasted for two and a half hours. According to the box office weight, the average duration of this year’s Spring Festival movies is as long as 150 minutes. Compared with previous years, the longest duration of movies is about 130 minutes. As a direct result, the number of national screenings will definitely drop. From the data point of view, the number of movies this year is less than that in previous years, but the total number of people watching movies this year continues to increase, whether the length of time is increased or the number of movies is decreased.



The audience will not only pay attention to the type and duration of the film, but also pay attention to the ticket price. The average ticket price this year is 52.3 yuan, which is the first time that the ticket price has been lowered for seven consecutive years. Spring Festival is a popular consumption schedule that is in short supply, especially under the premise that the operation of cinemas in the past three years is not ideal, the price increase of the schedule is also within the audience’s understanding. However, this year’s Spring Festival stalls may be influenced by the negative comments on the price increase of last year’s Spring Festival stalls, or because of the pursuit of allowing profits to welcome guests, but the fare has been lowered, and this move is also conducive to the audience to enter the theater for consumption. According to the data, this year’s low-frequency movie users have improved significantly compared with last year; For high-frequency movie users, the proportion of ticket purchases has also increased slightly compared with the past. It can be said that this year’s Spring Festival file has made the film market show a thriving recovery trend because of the benefits of welcoming guests and the richer types of film supply.


Before the Spring Festival, many people would predict the situation of each film. In previous years, there was often a situation of one super and many strong, but this year was very special. Wandering Earth 2 and Manjianghong went hand in hand in the past few days, and you chased me and there was a situation of "two heroes standing side by side". Liu Zhenfei mentioned: "This situation is really rare. In the past, it was said that the counter-attack of the schedule or the birth of the dark horse all started from the low position and rushed to the high position, or fell down because of word of mouth, forming a big deficit. This year is different, "Man Jiang Hong" is gradually improving, and "Wandering Earth 2" has basically not dropped much, and there is such a so-called "dual-core drive" that goes hand in hand. "



In this situation, users of high-frequency movies will choose to have them all, while users of low-frequency movies will choose to watch either the hottest movie or the best one, which is reflected in the previous slots. No matter how much the total box office is, the audience’s flow or the bonus of the slots must be concentrated on the individual movies in the head, and the slots have been improved as a whole, but the capacity has not been improved.



This year’s "Wandering Earth 2" and "Man Jiang Hong", first, the audience is very different. The audience of "Wandering Earth 2" is mostly elderly or male, including those in first-and second-tier cities; The opening of "Man Jiang Hong" will be biased towards women or sink into the market, and then it will flow to large-scale users. From the genre point of view, one of the two films is more large-scale production and big scenes, and the other one has achieved layer-by-layer inversion and endless jokes in the plot, which has produced a good form of distinguishing the audience from the temperament. It can be said that one is literary and one is martial, which absorbs different audiences and finally forms a win-win situation that keeps pace with each other.


Under the premise of quantity, the types of this year’s Spring Festival stalls are very diverse, with as many as 11 types. Liu Zhenfei said: "Judging from the different types of films in this year’s Spring Festival, there are also some differences in urban areas across the country. For example, first-and second-tier cities will be more concentrated, such as Northeast China and North China, and the most prominent is "Man Jiang Hong"; In the southern region, it may be biased towards such fantasy animation, such as Wandering Earth 2, which will be biased towards some areas in East China and South China. Therefore, the richness of the types of Spring Festival files is also a different movie-watching map formed throughout the country, and audiences all over the country will choose a movie they really like. "


Therefore, the box office performance of this year’s Spring Festival file really gave all film practitioners a shot in the arm. Next, there will be a relay release of films. Behind the brilliant achievements of this year’s Spring Festival, we can find that the third and fourth lines have sunk into the market and returned to the market very quickly. Compared with the past few years, the whole trend of returning home has taken shape again.

In 2018 and 2019, the box office peak of audience in third-and fourth-tier cities reached around the third grade, and then slowly fell back; This year, it was not only on the first day of New Year’s Day, but also on the third day of the following year, the third-and fourth-tier cities reached the high point again, which played a timely supplementary role in the Spring Festival stalls. From the market point of view, it was the tide of returning home that brought the biggest benefits to the Spring Festival stalls.



With the popularity of movies, whether it’s "When the Wind Comes Again" or "China Ping-Pong’s Jedi Fight Back", there are still many popularity movies to be released in the future movie market. What can attract the audience to the cinema continuously is that these popularity movies are released every week, so as to train moderate and heavy fans to enter the cinema frequently, which has a regulating effect on the whole market and is a benign development for the cultivation of the schedule.