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　　Regarding the problem of arrears, LeTV responded that "LeTV will never owe money to any creditor, including financial institutions, including the supply chain. As long as LeTV is given time, it will definitely be fully repaid." However, in the situation of being chased for the arrears everywhere, for Jia Yueting, even though he may not agree with what Sun Hongbin called "what should be collected, what should be sold", the realistic pressure may force him to consider this way.

　　Letv is facing four debts to be recovered. According to Jia Yueting, over the past six months, LeTV has paid back more than 15 billion yuan. However, LeTV’s money is obviously far from being repaid, which ultimately leads to the fact that most of the shares of LeTV, a listed company held by Jia Yueting, have been frozen.

　　status

　　More than 99% of the shares of LeTV held by Jia Yueting were frozen.

　　According to the announcement issued by LeTV last night, at present, Jia Yueting holds 524,074,478 shares of LeTV directly or indirectly through LeTV Holdings, accounting for 26.27% of the company’s total share capital. Among them, 512,133,322 shares directly held by Jia Yueting have all been frozen; Of the 11,941,156 shares held through LeTV Holdings, 7,000,000 shares were frozen. So far, the accumulated frozen shares of LeTV in Jia Yueting have reached 519,133,322 shares, accounting for 99.06% of the company’s shares. Numerically, the 519,133,322 shares frozen in Jia Yueting are exactly the same as the number of shares frozen by the Shanghai High Court due to a loan dispute with China Merchants Bank the day before.

　　Regarding the problem of arrears, LeTV responded that "LeTV will never owe money to any creditor, including financial institutions, including the supply chain. As long as LeTV is given time, it will definitely be fully repaid." However, for LeTV, how many assets can be used to repay the account?

　　At its most brilliant time, LeTV once had three listed companies, a LeTV network listed on the A-share Growth Enterprise Market, a Cool Group of Hong Kong stocks, and a new three-board company online wine network. This is not counting the new three-board companies such as Ruixin Media, Yongsheng Animation and Yongle Culture. However, two of the three listed companies have suspended trading for several months, and the online wine network has taken the initiative to withdraw from the market in the first half of this year.

　　press sb for an interview

　　Letv has been suspended for nearly three months.

　　Under the pressure of LeTV’s capital chain crisis, the A-share company LeTV has been declining since the end of last year, during which it was suspended. It was rumored that the share price was close to the liquidation line of Jia Yueting’s equity pledge, but it was denied by LeTV. What is particularly embarrassing is that after Sun Hongbin received more than 10 billion emergency funds, it still failed to boost LeTV’s share price. Until April 15 this year, LeTV announced the suspension of trading on the grounds of planning major events, and it has been nearly three months.

　　Until last week’s shareholders’ meeting, LeTV has not given a specific resumption time. However, it is obviously impossible for LeTV to suspend its trading for an indefinite period. According to the new suspension regulations issued by Shenzhen Stock Exchange in May last year, for listed companies planning major asset restructuring, the suspension time is up to six months. But in fact, in the three months since the suspension of trading, the negative news of LeTV has not gradually subsided but has become more and more prominent, which makes it difficult to imagine the stock price trend after its hasty resumption of trading.

　　pay close attention

　　Coolpad will be removed from the Hong Kong Stock Connect Index next week.

　　The acquisition of Coolpad, a well-known domestic mobile phone brand listed in Hong Kong, was also an influential merger and acquisition of LeTV. In June last year, LeTV acquired a total of 28.9% of the shares of Coolpad Group twice and became the largest shareholder of the latter. According to the idea of LeTV at that time, by integrating the existing super mobile phone business of Coolpad and LeTV, "2016 ‘ Letv+Coolpad ’ The total sales volume of smartphones can reach 50 million to 60 million units, and the sales volume is expected to exceed 100 million units in 2017, making it one of the largest mobile phone companies with sales volume. " However, less than half a year later, in November last year, Coolpad Group issued a profit warning on the Hong Kong Stock Exchange, saying that it is expected that the company will lose HK$ 3 billion in 2016. Up to now, Coolpad Group has been unable to publish the 2016 annual report "because the audit problem has still not been solved". According to the regulations, the end of March this year is already the deadline for its disclosure of last year’s annual report. Correspondingly, Coolpad shares have been suspended since March 30 this year. Before the suspension, the share price was 0.72 Hong Kong dollars/share, which was more than half of the loss of 1.5 Hong Kong dollars/share when LeTV acquired it.

　　According to the latest index change notice issued by Hong Kong Hang Seng Index Company this week, Coolpad Group (02369) will be excluded from the Hang Seng Global Composite Index and also be excluded from the Hang Seng Hong Kong Stock Connect Index. This change will take effect from next Tuesday.

　　Net Wine Network used to be the second LeTV company to independently land in the capital market after LeTV. On August 24th, 2016, the online wine network was listed and traded on the New Third Board. The controlling shareholder of the company is LeTV Holdings, and Jia Yueting indirectly holds 50.35% of the shares of the company through LeTV Holdings. The online wine network is also an organic part of the LeTV ecosystem.

　　However, in less than eight months, on April 24 this year, the online wine network announced the termination of listing on the New Third Board. The scene that appeared before its delisting from the New Third Board was also the failure to disclose the 2016 annual report on time. In addition, 70% of the shares indirectly held by Jia Yueting in the online wine network have been pledged.

　　focus

　　Letv has experienced negative growth this year.

　　LeTV’s super tv business has always been a relatively good asset of LeTV, which was also recognized by Sun Hongbin, a real estate player who rescued LeTV for more than 10 billion yuan at the beginning of the year. But the unavoidable fact is that as of the end of last year, LeTV has not been able to achieve profitability. At the beginning of this year, Liang Jun, the head of LeTV TV, issued a military order to make a profit this year, but there are indeed too many variables in LeTV this year. In the case that other professional color TV manufacturers are in a tight situation this year, LeTV TV obviously needs to accept greater challenges if it wants to turn a profit in this difficult period. Moreover, Liang Jun admitted at the shareholders’ meeting of LeTV last week that LeTV had experienced negative growth since the first half of this year.

　　Another bad news for LeTV is that Foxconn, which had worked closely with LeTV before, has now almost broken up with it. For LeTV, which does not have its own manufacturing business, OEM companies like Foxconn were once important partners in its hardware development. LeTV’s super tv used to leverage Foxconn’s cheap manufacturing to be influential in the color TV market. In addition to the business connection in OEM, LeTV and Foxconn once had a close capital bond. In 2013, LeTV.com disclosed the resolution of the board of directors. Shenzhen Guanding Construction Engineering Co., Ltd., an affiliated company of Foxconn, achieved a 20% share by increasing its capital to LeEco Zhixin Company, which is mainly engaged in LeTV TV.

　　However, with the financial shortage of LeTV, Foxconn has quietly broken up with LeTV. According to media reports, since 2016, Shenzhen Guanding has been out of LeTV’s new shareholder list. According to the data of Aoweiyun.com, a data company in the domestic household appliance industry, in the first four months of this year, the number of LeTV TVs shipped by Foxconn was only 6,600, 3,200, 7,200 and 4,500 respectively. This means that the vast majority of LeTV TVs are not from Foxconn, and the cooperation between them has almost broken up.

　　analyse

　　The unlisted part is afraid of "selling the sale"

　　According to the analysis of people close to LeTV, after Sun Hongbin invested real money in LeTV, the supervision of LeTV’s funds has been significantly strengthened. At present, the pattern formed is that Sun Hongbin keeps an eye on the operation of some listed companies of LeTV; For the unlisted part of LeTV business, Jia Yueting is in charge, the largest part of which is LeTV. Although the listed company and the unlisted part are still connected in many businesses, it is impossible to transfer funds, which is why Jia Yueting admitted at the shareholders’ meeting last week that the financial pressure of the unlisted part of LeTV is greater than expected.

　　For Jia Yueting, he now needs to take care of various businesses such as LeTV Sports and LeTV Mobile Phone with extremely limited funds. Even though he may not agree with what Sun Hongbin called "what should be collected, what should be sold", the realistic pressure may force him to consider this way. Easy access was once an important part of Jia Yueting’s ideal LeTV car ecology. When it was first acquired, Jia Yueting was ambitious. "Through completely independent research and development, we will build the best Internet smart electric car and establish the car Internet ecosystem, so that China’s automobile industry will subvert the traditional giants in Europe, America, Japan and South Korea, effectively solve urban smog and traffic congestion, and let everyone drive super cars and breathe pure air." But today, it is a foregone conclusion that LeTV is easy to sell.

　　prospect

　　Letv will sell the mobile phone sector in the future?

　　In addition, some media expect that LeTV will sell the mobile phone sector next, so what really triggered the crisis of LeTV’s capital chain at the end of last year was the arrears of suppliers in the mobile phone business. Almost all of Jia Yueting’s shares in LeTV were frozen this time because of the property preservation caused by his personal joint guarantee for the financing of LeTV’s mobile phone business.

　　It is worth noting that Jia Yueting said at the shareholders’ meeting last week that in the future, LeTV will focus on two major industries, namely, listed companies and automobile business. He also specifically mentioned that businesses that are not included in the "focus" category, such as LeTV’s mobile phone, LeTV Sports and Easy Access, "I hope that in the next two or three months, everyone will gradually see LeTV’s determination this time, and its limited assets will gain the greatest value". As soon as the voice just fell, it was announced that the controlling shareholder was no longer LeTV, which naturally increased people’s association with the future LeTV mobile phone business. However, in response to the Beijing Youth Daily reporter yesterday, LeTV Mobile said, "All the business of LeTV Mobile is normal at present, and the release of new machines is also planned."

　　Text/reporter zhangqin for the picture/vision china

　　The widely circulated online articles also questioned lithium batteries, including: lithium batteries are highly toxic, short-lived, explosive and harsh in use conditions; Unable to recycle, resulting in great environmental pressure … … Is this really the case? The "Verification" column of People’s Daily continued to interview many industry experts to explore the truth.

　　Lithium batteries are highly toxic and dangerous goods?

　　Response: Lithium batteries do not contain toxic substances, and the impact is far less than that of lead-acid batteries.

　　"Strictly speaking, lithium-ion batteries and lithium batteries are still conceptually different." Wang Fang, chief expert in the field of power batteries in China Automotive Technology Research Center, secretary-general and senior engineer of battery testing and application technology alliance, said that lithium batteries usually refer to batteries with lithium metal or lithium alloy as the negative electrode and non-aqueous electrolyte. Lithium-ion battery refers to rechargeable secondary battery, the negative electrode does not use metal lithium, and it works by lithium ion moving between the positive and negative electrodes. However, in daily life, people are used to calling lithium-ion batteries lithium batteries or lithium batteries for short.

　　It is understood that most of the new energy vehicles promoted in China (including pure electric vehicles and plug-in hybrid vehicles) use lithium-ion batteries, of which Ferrous lithium phosphate accounts for 80%— 90%, ternary lithium batteries have also been widely used in passenger cars.

　　In response to the statement that lithium batteries are "highly toxic dangerous goods" pointed out in the online article, Wang Fang refuted that lithium batteries do not produce any toxic and harmful heavy metal elements and substances such as lead acid, nickel chromium and nickel hydrogen, and are relatively less polluted. And its electrolyte is organic solvent and lithium salt, mostly non-toxic or low-toxic; However, the decomposition or hydrolysis products of lithium batteries are hydrofluoric acid and other fluorine-containing compounds, which are corrosive and toxic.

　　Liu Haojie, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, said that the lithium-ion battery itself does not contain toxic substances, and the carbon in the negative electrode and the metal oxide in the positive electrode are basically non-toxic. Because lithium-ion batteries belong to a sealed system, they will not be exposed to these substances in normal use. "In any case, its impact is far less than that of the most widely used lead-acid battery at present."

　　Lithium batteries have short life and harsh conditions?

　　Response: The life of power lithium-ion battery can reach 2000 cycles, and the battery management system can limit "overcharge and overdischarge".

　　How long is the current lithium battery life? Will shallow charging and discharging and overcharge and overdischarge affect the safety and life of the battery?

　　"There are many factors that determine the service life of power lithium-ion batteries, including the characteristics of the system itself, as well as the manufacturing process and working conditions. A high-quality battery system and scientific system management can achieve a long service life. " Wang Fang said that according to the cut-off condition that the capacity decays to 80% and the discharge depth test of 100%, the life of power batteries can basically reach 2000 cycles.

　　"Overcharging and overdischarge means that the voltage of the battery exceeds or falls below the specified cut-off voltage during charging and discharging, which will bring harm to the performance and life of the battery." Wang Fang said, but the BMS battery management system in the battery will limit and protect it. It will limit the charging of the battery at low temperature and recharge it when it is heated to a suitable temperature. Wang Fang said that in order to ensure the safety of lithium-ion batteries, there are a series of safety protection designs from battery cells, modules to battery systems to prevent the batteries from being overcharged and over-cooled, and alarm and protect them in time in case of abnormality.

　　It is mentioned in the net that there have been media reports that "Tianjin No.18 Institute has proved that lithium batteries burn and explode in almost all projects such as high temperature and high pressure, puncture and impact, and overcharge and overdischarge".

　　In this regard, Liu Yanlong, secretary general of China Chemical and Physical Power Industry Association, said that at the end of May 2014, the 18th Research Institute of China Electronics Technology Group was interviewed by the media, but the phenomenon of battery burning and explosion in the program was caused by dismantling the protection circuit according to the requirements of program recording, and then conducting abuse experiments. The main purpose of this experiment is to let users know about the possible dangerous situation of ternary lithium battery without protective measures under abuse conditions.

　　"The safety of lithium-ion batteries is theoretically controllable, and most of the safety problems are caused by product defects and abuse." Liu Yanlong said. "But the safety of battery cells, modules and systems alone is not enough to ensure the absolute safety of electric vehicles equipped with lithium batteries." Li Ping, Chairman of Contemporary Amperex Technology Co., Limited New Energy Technology Co., Ltd. (CATL), introduced the current top Model— S used 7104 Panasonic ternary lithium batteries, and made great efforts in battery safety protection, including setting sensors, being controlled by battery control system, and using a large number of high-strength aluminum alloys and other materials for collision protection. With these safety designs, the probability of safety accidents still reaches one in ten thousand.

　　Wang Qinghua, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, also pointed out that the products in the electric vehicle battery market are mixed, and the batteries produced by some manufacturers have poor consistency, and the effectiveness of the management system is not very effective. The problem of a single battery will have a certain impact on the overall life of the battery pack. In this regard, Wang Qinghua suggested that the government should improve the corresponding test and verification standards and strengthen the management, supervision and testing of the electric vehicle market.

　　Is the pollution of waste lithium batteries uncontrollable?

　　Response: Due to relatively small environmental risks, lithium batteries have not been included in hazardous waste management, but the recycling system should be laid out as soon as possible.

　　Is there a compulsory recycling policy for lithium batteries at present? Is it true that waste lithium batteries will cause great environmental pressure, as stated in the online article? Wang Fang said that at this stage, waste batteries that are included in hazardous waste management by environmental protection departments include waste cadmium-nickel batteries and waste lead-acid batteries. Disposable batteries, lithium-ion batteries, nickel-hydrogen batteries, etc. are not included in hazardous waste management because of their relatively small environmental risks.

　　However, when waste lithium-ion batteries enter the environment, the electrode materials and electrolyte react with other substances in the environment, such as hydrolysis and oxidation, which may cause heavy metal ion pollution such as nickel, cobalt and manganese, fluorine pollution and some organic pollution. So, can these pollutions be controlled?

　　Wang Fang said that for the treatment of lithium-ion batteries, the "Recycling Policy for Power Batteries of Electric Vehicles (2015 Edition)" drafted by the Environmental Protection Department of the National Development and Reform Commission stipulates that wet smelting technology is encouraged to treat waste lithium-ion batteries, and the comprehensive recovery rate of nickel, cobalt and manganese should be no less than 98%. "For the processing technology of lithium-ion batteries, China has always had research teams from universities and conducted cooperation and exchanges with the United States." Wang Fang said.

　　On January 8th, the Ministry of Industry and Information Technology issued the Interim Measures for the Administration of Industry Standard Announcement on the Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles (Draft for Comment), which intends to implement dynamic management of enterprises for the comprehensive utilization of waste power batteries of new energy vehicles, and entrust relevant professional organizations to assist in the relevant work of announcement management.

　　Hu Shuqing, chief expert and researcher-level senior engineer of China Electronics Science and Technology Corporation, said that for lithium-ion batteries with Ferrous lithium phosphate, lithium manganate and ternary materials with low cobalt content as positive active materials, due to the low commercial value of recycling, enterprises are not interested. The recycling of these used batteries must be issued by the state policy, in order to successfully realize the closed loop of the industry. At present, China has issued some policies and standards, such as the classification of used batteries, storage and transportation norms, and technical policies for pollution prevention and control of solid waste and hazardous waste, but they are not sufficient.

　　"The work of recycling lithium-ion batteries should be laid out as soon as possible." Wang Binggang, head of the National 863 Energy-saving and New Energy Vehicle Project Supervision and Consulting Expert Group, said that to establish a power battery recycling system, it is necessary to improve battery standardization, establish a code traceability system, implement strict reward and punishment measures, and conduct qualification management for recycling enterprises.

　　(Reporter Wang Zheng Zhu Hong)

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

　 On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

　 Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

　Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.

　 Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

　 The live broadcast’s attack on 2016 is like a barrage.

　

　 Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

　

　 With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang

　 An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

　 A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q： Can you describe what the scene was like that day? Did it meet your expectations?

　

A：I thought it was hot, but I didn’t expect it to be so good and very happy.

　 On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

　

Q：Will the anchors be asked what to do, or will there be restrictions on their language and comments?

　

A：No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

　

　 Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

　

　 As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

　 In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q：How to treat the relationship between live broadcast and film marketing?

　

A：Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q：Compared with other mobile platforms, what are its advantages and values?

　

A：Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q：What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

　

A：Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

　

　 But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

　

Q：New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

　

A：I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

　　▌ This article source: Guangzhou Daily, Suzhou Public Security Micro Police, Fuzhou Public Security.

　　CCTV News:I don’t need my mobile phone number. Can I just stop it? If you think so, you are all wet!

　　The netizen bought a mobile phone card and accidentally found that the former card owner’s Alipay and other information can be known!

　　Recently, a message circulated in the circle of friends:

　　I helped my son to get a new mobile phone SIM card. As soon as I put it in my mobile phone, it shows that this number has been registered with WeChat (the contact number keeps popping up in the system, asking to add friends), and then I use this mobile phone number to check Taobao and Alipay, all of which are easily entered. Fortunately, I am a good person, otherwise the money in the bank card bound by this person may be inexplicably gone in a blink of an eye … …

　　This message came from a netizen named "Noisy Mom". She said that after buying this second-hand mobile phone card, she found that the former card owner used this number to bind too much information. She wants to find the former card owner and untie his bound things. But obviously, it is not possible to call this number again, so where can I find the former card owner?

　　Noisy mom searched the Internet for related questions, but who knows that some related "tutorials" jumped out: the mobile phone number is the login name, as long as you bind the mobile phone, and you can also tell you intimately whether this mobile phone is registered with Taobao or Alipay; Don’t know the login password? The system will also tell you what to do if you forget your password. You only need a mobile phone verification code.　

　　That is to say, as long as you have your mobile phone number, your account number and password! Give it a try, if you really enter this card owner’s Taobao account, you can see all kinds of information — — Where did you go to college, where did you often receive the goods, where did you live, where did your girlfriend live, where did you go before, and where did you go now … …

　　When logging in to Weibo registered with this mobile phone number, even the password is the default, and all the Weibo information that you and others can see is presented one by one, so that you can not only know the life experience of the original card owner, but also know some subtle moods at a glance.

　　With this simple method of resetting the password, you can definitely get into Alipay and the bound bank card. As long as you go in, you can control the money inside like a master. Think carefully and be extremely afraid!

　　Former card owner: I forgot to untie the number I used in college after changing it.

　　"Noisy Mom" found a frequent number through the information on the mobile phone card and tried to call it in the hope of finding the owner of the original number. When I heard the phone call from "Naomao", the other end of the phone was shocked. Soon, the noisy mother got in touch with the original owner of the mobile phone number.

　　The former owner of this mobile phone number said that it was used in college. After work, the company gave it a new number, and the old number was no longer used, but I forgot that it was also bound with Weibo, WeChat, Alipay and two bank cards.

　　"It’s met a good man! In the process of unbinding, the mobile phone verification code is constantly needed, and the mother keeps sending it. " It took a lot of effort, and the former card owner finally untied Alipay and other software with the help of his mother.

　　It turns out that the number you stopped using will be recycled by the sales number and given to others for the second time. If you used it to bind Weibo, WeChat, Alipay, bank card, etc. before and didn’t cancel it, it would be very dangerous! Most people may not realize it.

　　Operator: the data bound to other companies cannot be cleaned up after the mobile phone sales number is recovered.

　　The customer service staff of the communication operator said that if a mobile phone number is overdue for more than 60 days, it may be recycled, and when it will be released for reuse, the time may be long or short. This is not necessarily the case.

　　Why is there so much personal information bound to the recycled SIM card?

　　The customer service replied that this is a secondary numbering, and some information related to the operator company will be cleaned up, but there is no way to clean up the information of other companies.

　　Introduction: What should I do if my mobile phone is lost or my number is disabled?

　　1. Back up the phone book

　　Some people have too many important customers in their mobile phone address book, but they neglect it, and they don’t know it’s too late until they throw away their old cards. In addition, it is best to save the old card after replacing the mobile phone card to avoid being used by others.

　　2. The mobile phone number does not need to be cancelled in time.

　　Some friends directly abandon the old mobile phone card when changing the mobile phone number, thinking that it will automatically close and cancel as long as it is not used. In fact, although it will be automatically cancelled, it will take several months. During this period, the system will automatically deduct the monthly rental fee until it is cancelled. The mobile phone is connected with the user’s credit. Please cancel it in time for future business or banking business.

　　3. Change the bank card binding

　　After the mobile phone number is changed, it is necessary to modify the passwords of various bank cards and credit cards bound to it as soon as possible. You can also log in to online banking to modify online banking account information and change your mobile phone number. Those who have stopped selling their numbers can only bring their bank cards and ID cards to the business hall of the bank.

　　4. Change QQ number and WeChat binding.

　　Many people log in to QQ and WeChat directly through their mobile phone numbers. It is recommended to complete rebinding online before changing the mobile phone number.

　　5. Change application bindings such as Taobao and Alipay.

　　You can change the bound mobile phone number directly from the website. Taking Taobao as an example, changing the new mobile phone number requires the verification code of the original bound mobile phone. If you can’t receive the verification code, you can only apply for email replacement or contact customer service to modify it.

　　6. Change the Weibo binding.

　　Take Sina Weibo as an example.

　　7, change the mailbox binding

　　Take Netease mailbox as an example:

　　8. Change the registration information of 12306 Ministry of Railways train ticket in official website.

　　9. Member information change

　　Some supermarket credit cards and daily chemical store credit cards can enjoy discounts by directly saying the mobile phone number and involve points. Please also remember to change it in time.

　　The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy". It is not surprising that the life of the same journey has walked out of an inverted "V" trajectory from rise to fall.

　　The "giants" are still involved in the track of community group buying, but the startup companies that started first were "conveniently" crushed. On the morning of July 7, Tongcheng Life (now renamed Honey Orange Life), a community group buying platform, officially declared bankruptcy. According to the reporter, its founder, chairman and CEO He Pengyu was still talking with suppliers that night. During more than four hours of talks, he shed tears several times and promised to try his best to pay off his debts, but there was nothing he could do.

　　Tongcheng Life is not the first enterprise to declare bankruptcy in the community group buying circuit, but its bankruptcy was called "the first case of bankruptcy in community group buying" by the media because of its high popularity, which caused a shock in the industry.

　　Why is the same life "sudden death"? What is the situation of community group buying now? The reporter interviewed some people familiar with the matter.

　　From innovation to subsidies.

　　The usual reason for a company’s bankruptcy is poor management, but living together — — This company, which was established in January 2018 and belongs to Suzhou Fresh Orange Technology Co., Ltd., is obviously not included here. From He Pengyu’s internal letters to employees and suppliers, we can clearly see the inverted "V" trajectory of Tongcheng life from its rise to its rapid "fall". According to He Pengyu’s open letter, it only took about a year and a half. "Tongcheng Life has achieved a front-end performance and entered a benign development stage."

　　At that time, Tongcheng Life was still the star of the community group buying track, which was recognized by many investment institutions. According to reports, in 2019, Tongcheng Life received four consecutive rounds of financing, ranging from tens of millions of yuan to 100 million US dollars. In June 2020, Tongcheng Life announced that it had completed the $200 million Series C financing. According to public reports, it was valued at about $1 billion before bankruptcy, and it can be regarded as a small and beautiful startup company.

　　In recent two years, the community group buying model developed from fresh e-commerce has rapidly developed into a new format of e-commerce industry, which provides a new way to promote agriculture and enrich farmers and attract flexible employment in cities and towns, and also attracts a large number of entrepreneurial teams. Ten Hui Tuan, Xingsheng Youxuan and Tongcheng Life are the three fastest teams, which were once called "the third group" by the outside world.

　　However, the booming community group buying market has also attracted "giants" to enter the market. Since September, 2020, Ali, Meituan, Didi, Pinduoduo and others have offered "big killers" of price wars, and "buying food for one cent" has become popular, even the vendors in the vegetable market have felt the pressure.

　　The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy".

　　According to the reporter’s understanding, in the face of the sudden crisis of survival, Tongcheng Life has also struggled, and at the same time, it has also sought capital mergers and acquisitions. It has discussed the acquisition intentions with JD.COM, Ali, ByteDance, Meituan, etc., and even a team has settled in due diligence, but in the end it failed due to changes in the wind direction of the industry.

　　Li Ming (pseudonym), a former executive of Tongcheng Life, told the reporter, "At the end of June, Tongcheng Life also hoped to get better business data by increasing marketing efforts, and then obtain a ‘ Giant ’ The olive branch of the merger, but unfortunately it was rejected again. Later, due to the expiration of brand authorization, executives decided to start renaming and strategic transformation to make a comeback. Regrettably, at this time, suppliers began to concentrate on collecting money, which eventually led to the break of the capital chain. "

　　At present, community group buying is still in the stage of rapid expansion and growth. Meituan (Meituan Optimization), Pinduoduo, Didi (Orange Heart Optimization) have occupied the head position, and Xingsheng Optimization and Ten Clubs have also been incorporated by JD.COM and Ali. After Tongcheng Life left, community group buying has become a game for "giants".

　　After the shopping, it was a huge loss in the industry.

　　The industry is not surprised by the fall of Tongcheng life. After the community group-buying track entered the era of "giants", it became the norm to fight for prices and head rebates, and no one could achieve positive benefits in the short term, while the service innovation and experience innovation at the customer end came to a standstill, and the internal consumption of the whole industry was serious.

　　It is understood that the current profit rate of the community group buying industry has rapidly declined from profit to loss. Li Ming revealed that before the "giant" entered the market (before September 2020), the monthly sales of a platform with a volume like Tongcheng Life ranged from 800 million yuan to 1.2 billion yuan, and the gross profit was around 20%. After the "giants" entered, with the huge subsidies to consumers and the competition for "heads", the monthly revenue of the platform dropped by more than 80%, and the gross profit directly turned negative, and the whole community group buying market further slipped into the mire of losses in the whole industry.

　　The regulatory authorities have repeatedly taken measures to curb this crazy involution under the disorderly expansion of capital. In December 2020, the General Administration of Market Supervision and the Ministry of Commerce organized an administrative guidance meeting to regulate the order of community group buying, with the participation of six Internet platform enterprises, including Alibaba, Tencent, JD.COM, Meituan, Pinduoduo and Didi. At the meeting, the "nine no’s" of community group buying were put forward. In March this year, the operators behind five community group buying platforms, including Meituan Youxuan (Shenzhen Meituan Youxuan Technology Co., Ltd.), were fined 1.5 million yuan for alleged unfair price behavior.

　　But this still failed to curb the expansion of the "giants". On the one hand, they continue to steal similar "1 cent" activities, on the other hand, they seize the terminal market by greatly increasing the commission rewards and subsidies of "heads". Li Ming said that at present, the rewards and subsidies given by several giants to the "heads" of community group buying terminals have reached the highest level of 15% to 18%, basically subsidizing the platform’s own income. This is irrational competition and is suspected of disguised price war.

　　On July 8, the reporter inquired about some community group buying platforms, which not only had the activity of "sending 15 eggs in 5 days", but also had 1.25 yuan a catty of sand sweet potatoes and 0.99 yuan a red heart pitaya. On the community fresh-keeping platform, the single pitaya with red heart is from 4 yuan to 5 yuan, and the sweet potato in sandy land costs 5 yuan a catty, which is much higher than the community group buying platform.

　　Behind the shopping price and subsidies is the huge loss of the whole industry. According to public reports, in the first quarter of this year, the adjusted net loss of Meituan reached 3.892 billion yuan, and the investment of Meituan in community group buying business was about 10 billion yuan, which is expected to reach 20 billion yuan this year. In the first quarter, Pinduoduo’s gross profit dropped to 49.74%, and Pinduoduo invested about 6 billion yuan in buying more vegetables, and will increase investment in 2021.

　　Suppliers are affected by the mess.

　　From the booming performance to being forced to declare bankruptcy and exit, the collapse of Tongcheng Life is not only regrettable, but also left a chicken feather.

　　In the early morning of July 8, He Peng Yu issued an open letter through his personal circle of friends, proposing three solutions to the bankruptcy of Tongcheng Life: to protect the rights and interests of all creditors to the maximum extent within the scope of law; Make every effort to preserve the existing assets, hand them over to the court for proper sealing and disposal, actively cooperate with the government’s guidance, and pay off the debts with the company’s assets; If the assets are not enough to pay off the debts, He Pengyu promises to start a business again. "I will record every debt clearly and try my best to repay the debts."

　　It is also known that on July 8, Tongcheng Life issued a repayment plan for the supplier before starting the bankruptcy liquidation procedure. It had already paid the salary for employees in June and promised to pay social security for employees in the future.

　　Although the entrepreneurial team of Tongcheng Life tried its best to make up for it, there were still many vegetable farmers, small vendors and even large and medium-sized suppliers who failed to get the payment on time.

　　Since 2019, an animal husbandry company has cooperated with Tongcheng Life to supply eggs, and it has been owed nearly 800,000 yuan. After the crisis of Tongcheng life broke out, Mr. Wang, the person in charge of the company, came to ask for arrears. "There are hundreds of egg farmers behind me, so I have to go to the door to collect debts."

　　According to the latest situation, on July 8, Tongcheng Life has started to repay some of its suppliers’ debts in advance, and the rest will be distributed by the court after the bankruptcy liquidation procedure is started. At present, the work is still in progress in an orderly manner.

　　As of the morning of July 9, more than 600 suppliers have reached repayment agreements with Fresh Orange Technology, and the money mainly comes from the loan raised by He Pengyu and the team.

　　On July 9, Mr. Wang booked a return ticket with the repayment agreement. But next time, if the community group buying platform collapses again, can suppliers be so lucky?

　　Live broadcast skills, how to record small videos are popular, and these entertainment projects in life have now entered a college classroom. Recently, the opening of "online celebrity College" in Chongqing Institute of Engineering has attracted attention. On September 20th, Chongqing Institute of Technology responded to the Beijing Youth Daily reporter that "online celebrity College" is neither an independent college nor a specific major, but a training project of "school-enterprise co-construction" between schools and enterprises. At present, 19 students have participated, and the enterprises provide training teachers and practical opportunities, while the schools provide venues and equipment. Students participate voluntarily to solve the employment problems of some students. The cooperative enterprise of "online celebrity College" said that it would train students in live broadcast skills such as "asking for gifts", and then sign a contract with them to become full-time anchors of the enterprise.

　　In this regard, education experts believe that the establishment of "online celebrity College" in colleges and universities is not serious and rational enough. Experts pointed out that "online celebrity" can’t be called a profession at present. As a new phenomenon, it has no relevant subject connotation and can’t be the foundation of a college or major. He also reminded students that they should maintain the basic ability of value judgment in dealing with "online celebrity College" and not fall into the misunderstanding that "work is a simple matter".

　　event

　　A university in Chongqing set up "online celebrity College" to select students.

　　Recently, some netizens posted that "Xingyun online celebrity (Industry) College" (referred to as "online celebrity College") has been newly established in Chongqing Institute of Engineering, and the work of "selecting students" has been carried out. The reporter of Beiqing Daily noticed that there were a large number of people at the selection site, and the words "First online celebrity Student Selection Meeting of Xingyun online celebrity (Industry) College" were written on the display board. The posting netizen also said that "online celebrity College" has already held a "class opening symposium".

　　According to public information, Chongqing Institute of Technology is a full-time undergraduate college with 30 undergraduate (junior) majors and more than 13,500 full-time students. According to the information of official website, on July 4th this year, the school and a local cultural communication company held a signing ceremony of "Building Xingyun online celebrity (Industry) College". The relevant person in charge of the school introduced at the scene that the opening of "online celebrity College" was "a beneficial attempt with pioneering strategic significance for the industry based on online celebrity’s economy", and expressed the hope that through cooperation, the problem of "a large number of high-quality and high-quality professionals are lacking at this stage" in online celebrity industry could be solved.

　　After the incident was exposed, many netizens paid attention. Some netizens questioned whether "online celebrity College" is an independent college of the school or a major under it. Some netizens are curious: What courses are taught by online celebrity College and who will teach them? Some netizens are worried that the establishment of "online celebrity College" will bring excessive praise to the industries such as "online celebrity" and "anchor" among students.

　　school

　　At present, it is an orientation class with 19 students.

　　On September 20th, the reporter of Beiqing Daily called Chongqing Institute of Technology to inquire about this matter, and the school said that the management school of the school was responsible for the "online celebrity College". Subsequently, Mr. Zhang from the School of Management of the school told the reporter of Beiqing Daily that "online celebrity College" is neither an independent college nor a specific major of the school, but a cooperative project of "school-enterprise co-construction" between the school and the enterprise. "It should be regarded as a directional (training) class in the direction of online celebrity. The enterprise provides training teachers and practical opportunities, the school provides venues and equipment, and students participate voluntarily." He also introduced that "online celebrity College" started classes on September 19th and officially started classes on September 20th, with a training period of three months.

　　Teacher Zhang told the reporter of Beiqing Daily that the selection of students is mainly aimed at undergraduate students in the graduating class of e-commerce and marketing in the School of Management. "Now the webcast is also quite popular. Participating in training will also help our students in the School of Management." Teacher Zhang said, "After students voluntarily sign up, the enterprise will also interview the students who have signed up, mainly considering the students’ body, language expression, face value and other characteristics. At present, there are already 19 students in this orientation class. "

　　Teacher Zhang also said that "online celebrity College" is only an attempt at present. "If the operation effect is good, the school may declare such a major in the future, but it will not be called ‘ Online celebrity major ’ Because there is no such professional name in the professional catalogue of the education department, it may be called ‘ Network anchor ’ Or ‘ Webcast ’ Professional. " He added that at present, after the training of these 19 students, the school will not issue separate certificates, "which major was originally a student of the college, and which major was taken."

　　Asked about the expected goal of the orientation training course, Teacher Zhang said that on the one hand, it is to solve the problem of job hunting for some students. "Considering their own interests, there are also related practicality. For example, the current e-commerce industry will also do live webcasting promotions, etc."; On the other hand, the school arranged for teachers to participate in lectures and study all the time, "to prepare for online celebrity’s economic research and possible application for related majors in the future".

　　student

　　To learn "live skills", "psychology" and other courses.

　　On the evening of September 20th, the reporter of Beiqing Daily contacted one of the first 19 students who participated in the training of online celebrity College — — Li Shan (a pseudonym). Li Shan told the reporter of Beiqing Daily that she was a graduating class student and signed up for the training under the recommendation of her teacher. "Most of the 19 students who participated in the training were girls.".

　　Li Shan told the reporter of Beiqing Daily that at present, the "online celebrity College" training class of the school has set up related courses such as "Personality Shaping", "Live Broadcasting Skills", "Image Design", "Performance", "Psychology" and "Video Recording" this week, and these contents are all taught by personnel arranged by enterprises.

　　Li Shan introduced that on the afternoon of 20th, "online celebrity College" officially started classes. The first class was "Personality Shaping", and everyone had 3-5 minutes to show on stage. Teachers would comment on students’ overall style and personal orientation according to their live shows. I was asked by my teacher to give an open performance. After the performance, two teachers commented on my performance one after another. She also told the reporter of Beiqing Daily that in addition to the "Personality Shaping" class, there were teachers at the scene to guide students how to shoot small videos. "The teacher will let us shoot ‘ Tik Tok ’ The video came to the top, I took it all afternoon, and now I am too tired to walk a step. "

　　Li Shan said that the 19 students who participated in the training of "online celebrity College" are now paid by the school. "The teachers said that after graduation, the school would arrange for us to sign a contract with the company to do online celebrity, and I feel quite good. It will be very good for me and will be famous."

　　enterprise

　　Cultivate full-time anchor professors to "live broadcast gifts"

　　The reporter of Beiqing Daily noticed that the enterprise that cooperated with Chongqing Institute of Technology to set up "online celebrity College" training was Chongqing Miyin Culture Communication Co., Ltd.. According to industrial and commercial information, the company was established in January this year, and its business scope is: organizing cultural and artistic exchange activities; Undertaking exhibition services; Cultural and artistic performance planning.

　　On September 20th, the reporter of Beiqing Daily consulted the enterprise as a student about the establishment of "online celebrity College" in cooperation with the school. According to a person in charge, at present, the orientation classes offered in cooperation with the school mainly cultivate online celebrity in three directions: live broadcast, e-commerce and short video. "In addition to absorbing students from directional schools, social workers can also apply for training courses with the same teaching content, charging 3,980 yuan for three months".

　　According to the person in charge, the current training for students is also three months. "The first month is mainly theoretical knowledge training, followed by ‘ Online celebrity ’ ‘ in related industries; Actual combat ’ Let the students learn to operate from the beginning. As far as students are concerned, they mainly cultivate talents and sell products eloquently. In addition to their own live broadcast profits, there are all-round types of anchors with extra business. "

　　Subsequently, the person in charge sent a more detailed teaching schedule to the reporter of Beiqing Daily. Apart from the contents mentioned by Li Shan, there are also courses such as "appreciation of live broadcast" and "self-reflection after live broadcast". In this regard, the person in charge said that the designated assignment of "self-reflection after live broadcast" is to require students to show themselves by making personal short videos, so as to increase the spread and exposure of short videos. In addition to the training, we also set up an assessment link for students. "If students fail the assessment, it will affect our subsequent training of students."

　　In addition, the person in charge stressed that during the training process, online celebrities will be invited to teach students some practical experience, "for example, they will teach students the skills of asking for gifts in live broadcast, and how to create live broadcast topics and master the psychology of fans". He also revealed that after the training, students can sign a contract with the company and become a full-time online celebrity anchor. "This training project can be said to be a online celebrity incubation base built by the company, and it has cooperated with several live broadcast platforms such as Betta, Zanthoxylum bungeanum, Dragon Ball and YY".

　　expert

　　"online celebrity" can’t form a discipline.

　　Chu Zhaohui, a researcher at China Institute of Science Education, told the reporter of Beiqing Daily that it was not serious enough and rational enough for colleges and universities to offer the training course of "online celebrity College". "This is a manifestation of following the trend, its principle and creation ‘ Star major ’ Similarly, there is not much autonomy in essence, and it is a passive state. "

　　Chu Zhaohui said, "The establishment of any college or major in colleges and universities needs to be based on the professional teaching content and standards, and the establishment of majors must follow the standardized procedures and evaluation process. But, at least for now, ‘ Online celebrity ’ It is just an emerging social popular phenomenon. It has no relevant subject connotation and has not been precipitated for a long time, so it cannot become the foundation of a college or major. "

　　Chu Zhaohui pointed out that it will take time to test whether "online celebrity" can become a career, because a job that can be called "career" should meet the conditions of stable work content and scope. "It is recommended to first ‘ Online celebrity University ’ Observe for a period of time and then look at the development. " He also said that for "online celebrity College", most students should maintain basic value judgment ability. "Students should understand that even if they enter ‘ Online celebrity University ’ , it may not become ‘ Online celebrity ’ ; You can’t think that you have participated in ‘ Online celebrity University ’ As an anchor, I have a misunderstanding about employment and think that work is a simple and easy thing. "

　　Text/Zhang Ya Zhang Xi Liu Sijia

　　Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

　　Can Mr. Li buy a tablet computer for 25.1 yuan from the paper towel respondents? There is really no pie falling in the sky. A few days ago, a number of consumers reported to the complaint platform of the quality report that a few days ago, they participated in the activity of buying a brand of tablet computers for 25.1 yuan launched by Tmall’s "Hanzhong Manotti Store". Unexpectedly, after paying for the purchase, they received a pack of paper towels.

　　On September 10th, The Paper first asked the store as a consumer whether there was any activity of snapping up tablets for 25.1 yuan, and the customer service of the store said that "tablets don’t have 25.1 yuan"; When asked why someone took part in the 25.1 yuan rush to buy a tablet computer, but received a pack of paper towels, the customer service never replied.

　　The Paper then called the store’s Shenzhen Manotti Trading Co., Ltd., but the phone could not be connected. Entering the sales page of this tablet computer in the online store shows that the product has been removed from the shelf.

　　According to one of the consumers, Mr. Li, on August 30th, a friend shared a 25.1-yuan activity launched by Tmall’s "Hanzhong Manotti Store" on WeChat group, and he placed an order to buy a new brand T8 ultra-thin 2019 tablet. After receiving the 20 yuan coupon, he actually only paid 5.1 yuan.

　　Surprisingly, a few days later, Mr. Li received the goods and opened the package with a pack of paper towels. He applied for a refund after repeatedly reporting to the store’s customer service that there was no result.

　　The negotiation record between Mr. Jiang and the store. Together with Mr. Li, Mr. Liu and Mr. Jiang, his WeChat friends, bought the tablet computer of the online store. Liu and Jiang told The Paper that they refused the store’s refund request after receiving the paper towels and asked the store to reissue the tablet computer.

　　According to the chat record between Mr. Jiang and the customer service of the store, he asked the merchant to reissue the tablet. The customer service said that Mr. Jiang had taken a deposit, saying that if he wanted the tablet, he would have to pay 300 yuan, otherwise he would only send a gift to Mr. Jiang by courier. At the strong request of Mr. Jiang, the customer service also said that it would reissue "genuine products".

　　Mr. Jiang asked the store to reissue the tablet case. On September 9, Mr. Jiang received the "genuine" tablet case reissued by the store. He thought it was a tablet computer, but when he opened the parcel, the so-called "genuine" was actually a tablet computer "full netcom leather case".

　　The order shows that the purchased product is a tablet computer. The Paper noticed that the online shopping order of Mr. Jiang and others showed that the purchased product was a brand "T8 ultra-thin 2019 new tablet computer 12 inches", which was configured as "the official standard of mobile Unicom’s 4G+WiFi video version 32G", and the price was 25.1 yuan. After deducting 20 yuan from the store coupon, the consumer actually paid 5.1 yuan.

　　As of the afternoon of September 10th, four tablet computers were sold in the "Hanzhong Manotti Store", with prices ranging from 278 to 1010 yuan. The tablet computers purchased by Mr. Jiang and others have been removed from the shelves.

　　In the "evaluation" of this type of tablet computer page, as of September 10th, there were 4,941 comments, and it is suspected that many consumers reflected in the comments that "they bought a tablet computer and received a paper towel".

　　In the Tmall store information, the store involved was opened on August 1, 2019, and the operator was Shenzhen Manotti Trading Co., Ltd., and its business projects included clothing, clothing design, technology development and sales; Operating electronic commerce, etc.

　　Another consumer, Mr. Liu, reflected the situation of "buying a tablet computer and receiving a paper towel" to the Taobao Tmall consumer hotline. Total recall, the Taobao Tmall consumer hotline provided by Mr. Liu, said that in this case, if the consumer confirms the receipt of the goods and feeds back the empty package to the platform, the platform will consider it as a brushing behavior, so it is not recommended that Mr. Liu confirm the receipt and contact him after checking with the merchant.

Recently, it was learned from the relevant departments of Baiyin City that the first live e-commerce competition and the selection of "Top Ten Online Goods Brands" in Baiyin City will officially start on May 1, with a duration of 15 days. At present, the organization and registration of the contest are being stepped up. The purpose of this competition is to select and train a group of outstanding live broadcast e-commerce talents, and at the same time select the "Top Ten Online Goods Brands" in Baiyin City. This will help to promote the standardization, digitization and branding of high-quality featured products in Baiyin, further promote rural income and help rural revitalization. It is understood that this competition is jointly organized by relevant departments of Baiyin City, aiming to explore and promote high-quality featured products in Baiyin region, promote rural economic development and help rural revitalization. The competition will last for 15 days, and excellent talents and brands will be selected through the preliminary, semi-final and final stages.

The deadline for registration of the contest is April 6th, and the time span of the contest is from May 1st to May 15th.

　　How many Internet accounts are associated with your mobile phone number? Did someone else use it to register an Internet account? What should I do if I find that my registered account is fraudulently used?

　　On July 21st, the Ministry of Industry and Information Technology officially launched the service of "One Certificate for General Enquiry 2.0" — — With the nationwide Internet account "one certificate for universal inquiry", users can inquire about the number of Internet accounts associated with their mobile phone numbers by virtue of the last six digits of their mobile phone numbers and ID numbers.

　　Protect user privacy and cover major applications.

　　It is understood that "One Certificate General Enquiry 2.0" is a national Internet account convenience inquiry service launched by the Anti-fraud Center of the Ministry of Industry and Information Technology on the basis of the "One Certificate General Enquiry" service of the national mobile phone card, in conjunction with Internet companies and telecommunications companies.

　　As a brand-new upgraded anti-fraud "sharp weapon", the "one-certificate-through-check 2.0" service has three main characteristics — —

　　Protect user privacy. In strict accordance with the requirements of laws and regulations such as Network Security Law and Personal Information Protection Law, the personal information of users is collected to the minimum, and desensitized display is carried out in the query page. The feedback query results only include the number of related Internet accounts, excluding personal information such as account names.

　　Covers major applications. The first batch of "One-Certificate Access 2.0" docked 11 applications of 8 Internet companies, including WeChat, QQ, Taobao, Alipay, Tik Tok, Aauto Quicker, etc., which can meet the query needs of most users at present.

　　The query method is convenient. When users use the service of "One Certificate General Enquiry 2.0", they can make convenient inquiries through various channels, such as micro-newspaper WeChat official account, anti-fraud special class WeChat official account of the Ministry of Industry and Information Technology, WeChat official account of China Information and Communication Research Institute, and Alipay’s "One Certificate General Enquiry" applet.

　　Prevent fraud by using Internet accounts.

　　In September last year, the Ministry of Industry and Information Technology launched the convenience service of "one certificate for universal inquiry" for national mobile phone cards. Users can inquire about the number of registered phone cards under their personal names by virtue of their resident ID cards. If there is any objection, they can inquire about the detailed information through the corresponding telecom enterprises and deal with it accordingly. By avoiding the risk of uninformed card handling, we can effectively safeguard the interests of the people and help crack down on telecommunication network fraud.

　　After a lapse of nearly a year, why did you launch the "One Certificate General Check 2.0" service again?

　　"In the early stage, the national mobile phone card &lsquo was launched through innovation; One-card general investigation ’ Service, convenient for users to check the number of calling cards under their names, and effectively prevent users from being unknowingly processed. " Sui Jing, director of the Network Security Administration of the Ministry of Industry and Information Technology, introduced that in practice, it was found that Internet accounts were "favored" by criminals because of their strong concealment and low application threshold, and have become one of the main criminal tools of fraudsters.

　　Some users reported that their mobile phone numbers were registered as Internet accounts without their knowledge. Due to the lack of a unified and convenient effective way to query their phone numbers related to Internet accounts, it provided convenience for criminals to register illegally, resell Internet accounts and use Internet accounts to commit fraud, and it also caused inconvenience to the broad masses to safeguard their vital interests.

　　In order to further promote the prevention and control of telecommunication network fraud, effectively safeguard the interests of the broad masses of the people, and fundamentally solve the problems such as the difficulty in querying and unbinding Internet accounts associated with telephone numbers under one’s name, on the basis of the previous "one-card universal query" service of national mobile phone cards, the anti-fraud center of the Ministry of Industry and Information Technology upgraded and developed the "one-card universal query 2.0" service, that is, the internet account query service associated with mobile phone numbers, which is convenient for users to query account details and handle services such as cancellation and unbinding.

　　More Internet companies will be docked to meet the query needs.

　　How to correctly use "one certificate for general inquiry 2.0"? After the user enters the query portal, fill in the mobile phone number, the last six digits of the ID number and the verification code on the query page to query. The query results will be replied within 48 hours through the unified SMS port of 10699000.

　　When the user inquires about the number of Internet accounts associated with his mobile phone number, which is inconsistent with the personal situation, he can click "Unbinding and Detailed Inquiry" to understand the processing mechanism of each enterprise. After passing the authentication, unbind or cancel the dissident account according to the guiding documents of the enterprise. If the problem still cannot be solved, you can call the customer service phone number of the corresponding Internet company.

　　According to reports, in the next step, the Ministry of Industry and Information Technology will connect more Internet companies, support a wider range of Internet application queries, and further meet the query needs of users.