The recovery has arrived, how will fashion reshape the art of travel?

The recovery of travel has brought new opportunities to many industries. From travel bags, outdoor clothing, to restaurants and hotels, holiday season can expand customer contact points and establish a broader brand communication channel. For fashion brands, it is important to connect users through travel again and seize this new growth point.

This was the case in the early holiday series-the designer launched capsule products and released them between major series to cater to specific users. With the increase of overall consumption power and the expansion of travel groups, these once relatively small product lines are not only more and more popular among consumers, but also bring huge commercial benefits to fashion brands.

Louis Vuitton launched a new travel advertising special "Endless mood"

In Louis Vuitton’s new travel advertising special "Endless Mood", the famous player Lionel Messi took Horizon luggage case as his only travel companion and presented the Horizon luggage case series designed by Marc Newson.

Since 2014, internationally renowned Australian designer Marc Newson has reshaped the art of travel for Louis Vuitton. Horizon luggage case series designed by Marc Newson was born in 2016, and now it has become a brand classic. The lightweight shell is made of molded mesh composite material, and the veneer is specially developed Monogram or Damier checkerboard canvas with cowhide trim, which pays tribute to the brand box-making tradition.

Cabinet of Curiosities

During Milan Design Week in 2023, Louis Vuitton will also launch the Cabinet of Museums created by Marc Newson, reinterpreting the classic Louis Vuitton hard box in an elegant style. Cabinet of Curiositie transforms Louis Vuitton travel hard cases into elegant display cases. As the first Louis Vuitton hard box that can be unfolded 180, when the Cabinet of Curiositie is opened, the compartments in the box can provide exhibition space for books, artworks and travel souvenirs. There are 3 sizes and 3 colors in the storage compartment, which can be randomly configured in the box, showing a high degree of personalization, showing the designer’s own love for exquisite style and functionality.

Lululemon’s Wunderlust backpack

The holiday is coming again. Set out and go to the long-awaited distance. The bag should not only hold your travel plan, whether it is in the suburbs or far away; It is best to accommodate various styles, such as Cotton Canvas handbags and Wunderlust backpacks from lululemon; KOLON SPORT’s various accessories backpacks are mostly designed with lightweight materials and tailoring, hoping to meet the needs of various scenes such as sports, outdoor, leisure or commuting.

KOLON SPORT kelong NOACH environmental protection series

Recently, KOLON SPORT Kelon released the NOACH environmental protection series. It is reported that the design of this series of patterns is inspired by the unique patterns of many animal and plant species, which permeates the value orientation of being close to nature in the design and echoes the overall natural environment. The charm of travel is not only to feel the pleasure of rivers and mountains, but also to arouse people’s cherish and protection of the beauty of nature.

BLUE SKY LAB’s "Retro-Futurism Retro Future" Concept Series

BLUE SKY LAB, a sustainable fashion brand of NIO Life, cooperated with Rolf Ekroth, a cutting-edge Finnish designer, and recently launched the concept series of "Retro-Futurism Retro Future". At the same time, BLUE SKY LAB cooperated with Intertek, an international authoritative testing organization, to measure and disclose the carbon footprint data of three star items. In this series, Airbag backpack focuses on lightness and tolerance. At the same time, official data show that compared with the production of traditional native nylon, it is reduced by 26.1%, and compared with the production of cowhide, it is reduced by 54.39%.

Hunter travel series

With innovative design, professional fabrics and technology, people can experience a lifestyle that is integrated with nature through clothing. Hunter launched a new travel series this season, featuring portability, lightness and low saturation. At the same time, the brand said that 86% of the products of the brand will use environmentally friendly materials with low impact on the environment, including FSC?-certified natural rubber, BLOOM algae foam and recyclable fabrics. In addition, the introduction of environmentally-friendly recyclable material uppers, linings and insoles also reduces the brand’s dependence on original materials.

The tourism industry is welcoming an unprecedented recovery. Many consumers will enhance their travel experience through clothing. Travel is related to seasons, fashion and mentality.

SW2023 Spring/Summer Series

SW kicked off spring and summer with colorful kink elements. This season, we will create a new PLAYA series to balance the sense of holiday laziness and urban modernity. Mr. Edmundo Castillo, global design director of SW, said: "I hope to arouse people’s yearning for European coastal travel through the Spring/Summer 2023 series-freedom, comfort and uniqueness. The brand-new elements create a modern and beautiful environment, which makes people become the focus of the protagonist and freely travel through the bustling days and nights of the city. "

Returning to tourism itself, with the domestic tourism market’s "steady development and continuous recovery", the demand for business travel has been released, and reducing costs and increasing efficiency, green and low carbon have become hot topics in the business travel market. Recently, InterContinental Hotels Group launched the 2023 Greater China Hotel Tour Exhibition and Owner Tasting Meeting, which was held successively in Shenzhen, Shanghai and Beijing. Mr. Sun Jian politician, Chief Development Officer of IHG Greater China, said: "The upgrading of consumption, the evolution of hotel chain trend and many other industry trends have created a new ecology of hotel investment and brand development." In the future, InterContinental Hotels Group will build more personalized service experience for business travelers, such as updating the conference room information of Holiday Inn Express on the domestic head conference management platform to provide more flexible conference services for the business travel market.

More than 90% of A/H listed car companies sold more cars in November than in the same period of last year, and the annual car sales in 2023 could reach a new height of 30 million cars.

Cailian News Agency, December 11th (Reporter Hao Xu) After "Golden September and Silver 10", the popularity of China’s automobile market continued in November. With the help of the "double 11" promotion and other consumer waves, the demand for car purchases was further released, and the market performance continued to improve and exceeded expectations.

On December 11th, data released by China Automobile Association showed that in November, the production and sales of automobiles were 3.093 million and 2.97 million respectively, up 7% and 4.1% from the previous month and 29.4% and 27.4% from the same period last year. From January to November, the production and sales of automobiles were 27.111 million and 26.938 million, respectively, up by 10% and 10.8% year-on-year, and the growth rate was 2 and 1.7 percentage points higher than that in January-October.

The Cailian reporter counted the sales of 14 A/H listed car companies in November. Except Haima, the other 13 car companies all achieved year-on-year growth in that month, accounting for more than 90%.

"In the same month, the production and sales of automobiles increased year-on-year, passenger cars continued their good momentum, commercial vehicles maintained rapid growth, and new energy vehicles and automobile exports led the industry growth." Chen Shihua, deputy secretary-general of China Association of Automobile Manufacturers, said. Overall, in November, the production and sales of new energy vehicles were 1.074 million and 1.026 million respectively, up by 39.2% and 30% respectively. "In November, the production and sales of new energy vehicles exceeded 1 million, which is the first time that the monthly production and sales of new energy vehicles exceeded 1 million; In November, the penetration rate of new energy vehicles reached 34.5%, exceeding 30% for seven consecutive months. "

According to the data of China Automobile Association, in November, 482,000 vehicles were exported, up 46.3% year-on-year, among which 97,000 new energy vehicles were exported, up 1.6% year-on-year. "Export is an important force driving the growth of China’s automobile production and sales this year." Chen Shihua believes.

Take BYD as an example. In November, the sales volume once again exceeded 300,000 vehicles, reaching 301,903 vehicles, up 31.02% year-on-year, among which the export of passenger cars reached 30,629 vehicles, up 148.7% year-on-year. According to BYD, "BYD currently sells two models overseas, one is Dolphin and the other is Yuan PLUS. Seals are being launched one after another, and it is expected that more models will be listed next year. The next focus is to further expand overseas channels and push more models overseas. "

Similarly, Changan Automobile sold 227,327 vehicles in November, up 23% year-on-year, of which 50,598 vehicles were self-owned brand new energy, up 52.7% year-on-year; Overseas sales of independent brands reached 23,976 vehicles, up 518.6% year-on-year. It is worth noting that on November 27th, two new energy products of Changan Automobile, DEEPAL L07 and DEEPAL S07, landed in Bangkok, Thailand, and opened full-line booking. Aouita 11 and Aouita 12 also made their debut in Thailand. Changan Automobile established the Southeast Asia Division, at the same time, it also established three local companies and localization operation teams, namely Changan Automobile Southeast Asia, Changan Thailand Sales and Changan Thailand Parts. The production base of new energy vehicles in Thailand has started construction.

In addition, SAIC, Great Wall Motor and Geely Automobile have performed well in new energy vehicles and exports. Among them, Great Wall New Energy Vehicle sold 31,248 vehicles in November, up 142.93% year-on-year, achieving year-on-year growth for eight consecutive months; Overseas, relying on the strategy of "going to sea by ecology", Great Wall Motor sold 35,496 vehicles overseas in November, up 76.7% year-on-year, and its sales volume exceeded 30,000 for four consecutive months.

While strengthening the layout of overseas sales, car companies are also continuing to "roll in" the domestic new energy market. Just entering December, the new energy auto market has ushered in a more fierce "price war". Traditional independent brands, such as BYD and Changan Automobile, as well as new car-making forces "Wei Xiaoli" and new energy car companies, such as Extreme Vietnam, have introduced multiple preferential policies, with the maximum preferential range exceeding 30,000 yuan.

"With the continuous emergence of policy effects, auto shows and promotional activities in various places continue to exert their strength, and the company’s final sprint in the last month, it is expected that the auto market will continue to improve in December, reappearing the phenomenon of’ tail-jumping’ at the end of the year. "Chen Shihua analysis. At the same time, Cui Dongshu, secretary-general of the Federation, predicted that "the overall car sales this year may reach a new height of 30 million vehicles."

For the performance of China’s automobile market next year, at the "2024 China Automobile Market Development Forecast Summit" held on December 11th, Wang Qing, deputy director of the Market Economy Research Institute of the State Council Development Research Center, predicted that "the wholesale sales volume of the automobile market will continue to increase by about 5% in 2024. The growth rate of sales will largely depend on exports. " In the long run, Wang Qing predicts that by 2030, car sales will maintain a potential growth rate of around 2%-3% annually.

According to the performance of the domestic terminal retail market, Chen Chuan, director of the data energy-saving strategy research room of China Automobile, predicted that the growth rate of the passenger car market would reach 3.2% in 2024, and the sales volume was expected to increase by 700,000 vehicles to 22.5 million vehicles. Among them, the sales volume of new energy passenger cars was 9.68 million, with a growth rate of 29.9% and a penetration rate of 43%; The sales volume of new energy commercial vehicles was 460,000, with a growth rate of 32.8% and a penetration rate of 14.1%.

This article is from Hao Xu, a reporter from Cailian Association.

# Music

I can’t sleep alone in an empty room. I can’t help thinking about you. I look at your photos and my eyes are blurred with tears. I also look forward to seeing you again. Your sweet words and vows come to mind again and again, and I can’t forget your face. I cried my eyes red and fell into the endless abyss. I really love you with indifference, and the more heartache I have, the more I can’t escape. You forgot the promise you made to me, and you forgot that you loved me so much.

Recently, I read this sentence: Maybe you feel out of place with your surroundings, but it is the time you spend alone that makes you more and more interesting. When people finally notice you one day, they will find a cooler person than they thought.

How big is the gap between those who insist on exercising and those who don’t?

Voltaire said: Life lies in movement.

The ancients did not deceive me. Insisting on exercise can not only bring us a tall and graceful posture and a rosy face, but also bring us magical changes in places we can’t see.

Over time, there will be a big difference between a life of exercise and a life without exercise.

Persist in exercise, and the ending of life can be complete.

Some time ago, a video "The Last Decade of Life" broke out on the Internet, which showed two completely different lifestyles of fitness and non-fitness in the last decade of life:

One is to walk in the park in sneakers every morning, and the other is to sit on a sickbed with an infusion tube in his hand and look at the sky outside through the window;

One is to travel around by bike and play with children and grandchildren, the other is to sit in a wheelchair, be taken care of and eat a bunch of pills;

One is to wear a suit and tie, get together with family and share delicious food, the other is to wear a hospital gown and hang an oxygen mask, and the whole family is guarding the ward.

After watching the video, many people were silent.

At the end of our lives, the level of health determines whether we can leave with dignity. And this health is a reward for insisting on exercise.

A survey report published in the British Journal of Sports Medicine, which lasted for 15 years and involved 80,000 people, shows that ordinary people can reduce the risk of death by 28% through physical exercise.

From now on, stick to exercise, whether jogging or hiking, there is always a sport for you.

You will see that you are getting better and your life is getting better.

Fat and bloated no longer, replaced by tight lines; Exhaustion is swept away, and I am radiant and energetic every day.

The benefits of exercise may not be visible in the short term.

However, after one year, five years and ten years, you will live younger and happier than your peers.

You can go further, see more beautiful scenery and enjoy more beautiful time on the road of life.

Insisting on exercise brings five benefits.

1. It helps to sleep. Modern people are under great pressure, and many people suffer from insomnia. In addition, with the growth of age, people’s sleep patterns will change and their sleep will become shallow.

Studies have shown that women who take walks and other aerobic exercises for at least one hour four times a week have a 50% higher sleep quality than those who don’t like sports. Therefore, insisting on exercise can be described as a very effective "sleeping pill".

2. Controlling weight and keeping fit is the only way to keep fit. Exercise, especially aerobic exercise, needs to burn fat to provide energy. During exercise, it consumes calories and has the effect of reducing fat.

In addition, some strength-based exercises can exercise people’s muscles well, enhance their metabolic ability, increase their daily energy consumption, avoid the accumulation of calories to form fat, and make their muscles have a sense of lines, making people fit and sunny.

3, delay aging, prolong life With the growth of age, all functions of the human body will decline, while insisting on exercise will increase muscle mass, making people still have a good body when they are old, and exercise can slow down the decline of various system functions of the body and prolong life.

According to foreign reports, after people reach middle age, insisting on aerobic exercise can delay physiological aging for 12 years.

4. Exercise improves brain function and intelligence. People often use "developed limbs and simple mind" to describe people who exercise and keep fit, but in fact, people who love sports are not simple at all.

Exercise can not only strengthen people’s physique, but also promote brain development, improve and improve brain function, and contribute to intellectual development. During exercise, people can enhance their memory by remembering the movements and essentials of exercise.

5. Reducing the risk of cancer Lack of exercise is an important cause of obesity. More and more epidemiological evidence indicates that obesity will increase the morbidity and mortality of some cancers, such as endometrial cancer, breast cancer, esophageal cancer and colorectal cancer.

Therefore, persistent exercise and weight control can reduce the risk of cancer.

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