The children’s version of "The Legend of the White Snake" is a powerful screen user: the restoration of the classic god

Little white snake

Xiaoxuxian
"lady white snake at the foot of Qingcheng Mountain, the body was cultivated in the cave for thousands of years … …” Recently, a video of "The Legend of the White Snake" performed by a child has been wildly screened in a circle of friends. While evoking memories, netizens also praised the magical acting skills of this group of eight or nine-year-old children. The Chengdu Business Daily reporter learned that this video is from the children’s reality show "Little Play Bone" of Hunan TV channel, and the actors of the program are all a group of seven or eight-year-old children. Before that, this column remakes Jiao Yulu, Sanjie Liu, Pot Mending, Honghu Red Guard, etc., but they are not as good as the screen response of Legend of the White Snake.
Yesterday, a reporter from Chengdu Business Daily interviewed Lu Jianmei, the director of The Legend of the White Snake, and Li Ping Pan, the producer, to explain this 80-minute children’s version of The Legend of the White Snake in detail.
I’ll take the white lady played by Meng Wa!
"Wait once in a thousand years, wait once … …” Twenty-four years ago, The Legend of the New White Snake, which was "born" in Qingcheng Mountain, Chengdu, started broadcasting and became a classic. Since its broadcast, it has always been a key play of David and terrestrial channels on holidays, and it has a long history.
Recently, the clip of "Legend of the White Snake" filmed by a group of "kids" has exploded in the circle of friends. On the douban, which has always been harsh, netizens also gave a high score of 9.2 points, even exceeding the score of 9.0 points in the old version of "New White". Many netizens spontaneously Amway, praised this group of children with high face value and good acting skills, and sang Huangmei Opera, and netizens did not hesitate to praise them, saying that "the screen is full of ‘ Small fresh meat ’ In the acting skills of the zombie face and the dead fish eye, I suddenly found a naive but mature clean stream flowing, as if it suddenly flowed into my heart. " "To restore the classic gods, the beautiful lady white snake sees the shadow of Angie Chiu, which is very in place … …” .
High temperature shooting children are not afraid.
In fact, this widely acclaimed Legend of the White Snake is not a real TV series. Chengdu Business Daily reporter learned that this is a work produced by the TV drama channel column "Little Play Bone" of Hunan TV Station, which premiered in December 2015, adopting the program mode of "acting classics and learning classics" by children, and all actors are 6-mdash; Twelve-year-old children have already broadcast works such as Third Sister Liu, White-haired Girl and Pot Mending. The whole film "Legend of the White Snake" is only over 80 minutes. It was broadcast on October 2 this year, capturing the essence of the original drama "New White" in 50 episodes, such as the past kindness of White Snake and Xu Xian, and the duet in the same boat.
The filming of "The Legend of the White Snake" was in the hottest August this year. Director Lu Jianmei recalled that the film crew was filming in Ningbo. "At that time, I was worried that I was a stranger here, but after we sent out the news of actor selection, at least more than 1,000 parents took their children to sign up."
Children play themselves and spread traditional culture.
In The Legend of the White Snake, lady white snake was played by 10-year-old Tao Yixi, who was praised by netizens for her acting skills and image not losing to Angie Chiu. Interestingly, Lucy, starring Xu Xian, was a girl, who was the same as Cecilia Yip in the old version of New White.
Director Lu Jianmei recalled that although Tao Yixi was only 10 years old, he had a lot of acting experience and studied dance for five years. Lu Jianmei revealed that it took a lot of trouble to choose the actor of Xu Xian. At that time, Lucy and another child were finalized, and the director group also had a struggle. Lucy’s appearance and voice were good, but a girl, but Lucy, was very smart. She asked the director group, isn’t Cecilia Yip in the old version of "New White" a cross-dressing, and this finally won the role of Xu Xian.
What makes Lu Jianmei proudest is that there are many operas in The Legend of the White Snake, all of which are done by children independently, and they learn to sing by themselves with the teacher in an orderly manner. Several leading actors are also responsible for their own lines, and they have not found a voice actor to complete them.
Li Ping Pan, the producer of Little Play Bone, was the first director of Hunan Satellite TV’s program center, and the godfather of "Where’s Dad?" was called "geek" in Hunan Radio and Television. He told Chengdu Business Daily that the form of this program is a remake to pay tribute to classic film and television works, hoping to let children accept the baptism of traditional culture, influence children with children, and let young people like excellent traditional culture from an early age.
In fact, the cost of a "Legend of the White Snake" is only a few million. "We are also trying to get the best results with the least money." Li Ping Pan said.
Will the latest Mao prize novel become a popular serious literature in film and television and become an IP "toon"

Xu Zechen’s "Going North"

Chen Yan’s protagonist

Liang Xiaosheng’s In the World
Since the 10th Mao Dun Prize for Literature was announced, the discussion around the five winning works has never stopped. People are more concerned about whether these works can be put on the screen and let a wider audience read the stories. In recent years, with the upsurge of big IP and traffic drama fading away, the market of realistic film and television dramas is picking up. Will serious literature represented by Mao Prize works become the new IP "toon" in the film and television industry?
Mao Dun’s literature prize-winning works were once rich mines of film and television dramas. The winning works of the 3rd Mao Dun Literature Prize and Ling Li’s Young Emperor were adapted into TV series by Liu Heng, and the 3rd and 4th Mao Awards, Ordinary World and White Deer Plain, were adapted into TV series for broadcast, all of which gained both ratings and word of mouth. Mai Jia’s "plot against" was made into a TV series even before he won the Mao Award. The reporter learned through interviews that at least three of the five novels that won the Mao Dun Literature Award have signed out the film and television copyright and entered the process of film and television adaptation.
Yao Xiaofeng and Xu Zechen have the same view on adaptation.
The novel "Going North" published by Beijing October Literature and Art Publishing House and written by Xu Zechen, a powerful post-1970s writer, has won the Mao Dun Literature Award and the "Five One Projects" Award in succession. "Going North" tells a century-old story between several families on the Beijing-Hangzhou Grand Canal with two clues of history and present. It is not only a big book about "a river", but also a spiritual history about "a nation". As early as 2018, shortly after the publication of "Going North", this book was taken by the Enlightenment Film Industry and the copyright was successfully signed. Zhang Shuwei, the producer of the drama "Going North", told reporters, "This is not a particularly commercial act, but because the director and the original author are highly unified in spirit, which is the biggest feature of this project."
The director of the drama "Going North" is Yao Xiaofeng, who has directed plays such as Little Husband, Tiger Mom and Cat Dad, and Taking Dad to Study Abroad. Zhang Shuwei said that after reading the original novel, Yao Dao liked it very much, and because he and Xu Zechen were both from Jiangsu, they felt very sympathetic, so they made an appointment with Xu Zechen soon. "The director’s vision of this play coincides with xu teacher’s. The director thinks that what attracts him most is the temperament and grand framework of the novel. They have many consistent ideas on the film adaptation of the novel." Zhang Shuwei said, therefore, the whole process of copyright granting is very smooth.
At present, the drama version of "Going North" is in the process of creating the first draft of the script outline. Zhang Shuwei admits that the original novel has a large framework and a long time span, and it is no small challenge to adapt the TV series. In October, she plans to work with the director and screenwriter, and try to invite Xu Zechen to go all the way north along the Grand Canal to visit the places mentioned in the book and sort out her creative ideas. The film version of "Going North" is also in the early stage of preparation.
Chen Yan’s two novels become sought-after IP
Just like Going North, the film and television licenses for The Leading Role by Chen Yan and The World by Liang Xiaosheng were completed a year ago. At present, Chen Yan, who is the party secretary and vice chairman of the Chinese Dramatists Association, is a playwright himself. The TV series of the same name adapted from his modern Shaanxi opera Xijing Story was broadcast at the end of last year, and the response was good. Nowadays, Chen Yan’s two novels, Putting on a Stage and The Leading Role, which are based on the Shaanxi Opera Troupe, have entered the film and television process. The TV series "Dressing Taiwan" is directed by Li Shaofei, written by Ma Xiaoyong and starring Zhang Jiayi and NiNi. It is a TV series with a strong brand of "Shaanxi School". In an interview with reporters, Chen Yan said that "Loading Taiwan" has been finished and entered the post-production. The copyright of the film and TV series of "The protagonist" was signed a year ago and is currently in the stage of script creation. "Novel conversion film and television, is the film and television artists. I certainly hope that the adaptation can respect the original work. " Chen Yan said.
Liang Xiaosheng’s million-word masterpiece "In the World" is known as "fifty years’ life history of China people". As early as the end of last year, Liang Xiaosheng signed the full copyright contract of In the World to a company named Uncultured. According to the company’s official website, the TV series "In the World" will join hands with Tencent Pictures and be directed by in the name of people director Li Lu. Liang Xiaosheng had previously worked as a TV adaptation of his own works "Annual Rings" and "Educated Youth", but he also said in a public lecture that he no longer intervened in the film and television adaptation of "The World", but only participated in the adaptation seminar.
Among the five works that won the Mao Dun Literature Prize this year, the film adaptation of Li Er’s Ying Wu Xiong and Xu Huaizhong’s Leading the Wind is still unclear. The reporter asked Song Qiang, director of the planning department of People’s Literature Publishing House, the publisher of the two books. He said that after winning the prize, someone had come to negotiate the film and television copyright, but it was not clear whether to sell the copyright. As for "Brother Ying Wu", he thinks that this work is relatively large and may not be suitable for adaptation into a TV series.
The adaptation of serious literature to film and television should not be high and low.
Professor Li Shengli, director of the Department of Radio, Television and Literature of China Communication University, believes that taking the adaptation of works such as Massage, White Deer Plain and Ordinary World as an example, we can find that the overall acceptance effect of these Mao Prize works after IP adaptation is both well-received and applauded, but on the whole, Mao Prize works and TV dramas are art categories with similarities and differences, and their main acceptance groups have similarities and differences. "For a long time, there will be a huge gap between the main recipients of TV dramas and the recipients of serious literature. Of course, having excellent serious literary works as the foundation will make a good start for the vigorous development of realistic TV series in China in the future. Without this foundation, it is only possible to create truly excellent TV dramas by an excellent adaptation and creation team. "
Li Shengli said that there is no clear boundary between serious literature and non-serious literature. From the specific works, some serious literary works also have the potential of popular culture, and these works are the easiest to be adapted into excellent TV dramas; Other serious literary works can be adapted by borrowing some points that are suitable for market acceptance, so that it is possible to make a film and television drama that is both good and popular, otherwise, it may become a spring snow with high and low music.
Our reporter grew up.
Tourists in Dongjiang Bay Beach Scenic Area surged during the Spring Festival holiday.

During the Spring Festival this year, Dongjiang received more than 300,000 tourists, focusing on "leisure tour", "cruise tour" and "holiday tour" to provide tourists with a joyful and full-fledged feast of marine cultural tourism.
Cross the sea, approach the seaside, collect the sea and seagulls with the lens, and enjoy a moment’s rest. During the Spring Festival, the cultural tourism activities with the theme of "Dragon Ball Presents Ruins, Gulls Meet in Dongjiang" are in full swing, and a series of Spring Festival activities such as Tik Tok VLGO Competition, offline photography exhibition, popular science exhibition, printmaking research, and dragon ball punching are simultaneously launched with the theme of "Gull Season in Dongjiang", and tourism in Dongjiang continues to be hot.
Cruise is a redefined way to see the sea and a new tourism model. During the Spring Festival, the "Mediterranean" cruise ship with two voyages left the country, starting a six-day, five-night Spring Festival holiday trip. Tourists from all over the world gathered on the Mediterranean to celebrate the Spring Festival in year of the loong. The word "Fu", lanterns, Chinese knots … The elaborate decoration on the cruise ship creates a full flavor of the year.
Living in Dongjiang and feeling the slow time of being close to the sea. During the Spring Festival, Hyatt Regency Dongjiang, Guanhai Hot Spring Private Soup Courtyard in Dongjiang Bay, Erhai B&B, Tianjin Dongjiang International Hot Spring Apartment and other places have become popular choices for holiday travel, and various accommodation methods such as parent-child travel, couples travel and hot spring travel are favored by tourists.
During the festival, Dongjiang comprehensively improved the tourism service guarantee, timely improved the problems such as toilet, transportation and catering that tourists reflected more, strengthened the propaganda and guidance of civilized play, further optimized the experience of tourists during the Spring Festival, continuously improved the service quality, and made the trip more comfortable.
Source: Jinbin.com
Exercise is medicine, and running scientifically won’t hurt your knees.
During the National Day, there was a news in the sports circle that attracted the attention of all parties, that is, Academician Li Jian ‘an, a well-known expert in rehabilitation medicine in China, an international academician of the National Medical College of the United States and director of the Rehabilitation Medicine Center of the First Affiliated Hospital of Nanjing Medical University, successfully completed seven challenges in seven days during the National Day.
The 69-year-old academician proved people’s adaptability and endurance potential with practical actions. Netizens have also commented on this, praising Academician Li Jian ‘an’s amazing physical quality and extraordinary perseverance. At the same time, there are also some doubts: Is such a huge amount of exercise really harmless to the body?
Recently, at the 6th China Changzhou International Sports Rehabilitation Conference, Academician Li Jian ‘an made a main report, in which he also mentioned his personal marathon experience and understanding of marathon.
Behind the "7 days and 7 horses", you should also know these things.
A pair of running shoes
Let him experience the benefits of sports.
The benefits of exercise to organs, bones, brain and other tissues and organs must be well known, and before 2015, Academician Li’s cognition of the benefits of exercise was mainly at the theoretical level.
Academician Li’s running career began on January 6, 2016, because from 2013 to 2015, his physical condition went from bad to worse, he often caught a cold, and it was a serious viral infection, and his immunity decreased significantly. At this time, a friend who often runs gave him a pair of running shoes, so he naturally started running.
On September 22, 2016, in the morning run, he accidentally fell and landed on the outside of his right foot. After examination, the fracture of the base of the fifth metatarsal was found.
Fully aware of his physical condition and solid medical knowledge, Academician Li has a bold idea: promoting rehabilitation through exercise.
So, he began the self-experiment of active rehabilitation:
Twelve days after the fracture, he climbed the Purple Mountain.
Eighteen days after his fracture, he limped for 10 kilometers in Xuzhou.
On the 70th day after the fracture, he took part in the Nanjing Half Marathon.
On December 11th, 2016, the 80th day after the fracture, he completed the first "all-horse race" in Guangzhou Marathon in 5 hours and 54 minutes. At this point, his right foot has basically recovered.
Just after the horse race in 2016, Academician Li lost 14 kilograms, and also lost some health problems related to weight, such as hyperlipidemia, osteoporosis and fatty liver. His current bone density is equivalent to that in his 40 s. Especially since the day of running, I have never caught a cold and never got sick. Taking part in sports personally made him feel the benefits of sports.
"Exercise is medicine"
There are many benefits to health.
Because of the multiple benefits of exercise to health, we often say that "exercise is a good medicine". But at the meeting, Academician Li said that he called it "exercise is medicine" because all medicines have side effects, and exercise is no exception. If you don’t have a comprehensive understanding of your physical condition and lack a scientific and reasonable exercise program, you are likely to get hurt in sports.
For example, sudden high-intensity exercise in a short period of time will reduce our own immunity, especially high-intensity exercise for more than 90 minutes, which is also known as the "window-opening theory" of decreased immunity after exercise.
Generally, 2-3 hours after high-intensity and long-term exercise, the innate immune system of the body begins to enter a busy working state, which will lead to the decline of the immune system’s resistance to external antigens.
Therefore, it is easier to be attacked by viruses, bacteria and fungi at this time, and this process may last until 24 hours after exercise. Therefore, we should pay attention to controlling the intensity of exercise, step by step, and pay attention to the recovery after exercise.
Many people will say that running hurts their knees when they mention running.
Academician Li said: You think too much! Reasonable exercise will not only wear joints, but also make joints stronger and more durable, and reduce the incidence of arthritis. Only 3.5% of fitness runners suffer from hip and knee arthritis, while those who are sedentary have an arthritis rate of 10.5%. It is not running that hurts the knee, but running incorrectly will hurt the knee.
Academician Li has hardly caused any pain in the competition in recent years, and his physical function has not decreased due to excessive exercise, which shows that the amount of exercise is within the controllable range.
Academician Li also hopes that more people can understand the mechanism of human movement, master scientific sports knowledge, find a suitable exercise program, truly turn "sports are medicine" into "sports are good doctors" and enjoy the health and fun that sports bring us.
"7 days and 7 horses"
Three key words for finishing the game
Throughout Academician Li Jian ‘an’s experience in horse racing since 2016, he completed one full horse and two half horses in 2016, two full horses and eight half horses in 2017, 13 full horses and nine half horses in 2018, 14 full horses and four half horses in 2019, and 10 full horses and seven half horses in seven days in 2020.
These horse racing experiences also reflect the key points mentioned by Academician Li at the meeting: individualization, step by step, perseverance, and upholding these three key words to create a personal health curve in a wise way.
The first thing is to make a suitable exercise program, because everyone’s exercise ability and exercise experience are different. At the same time, pay attention to the recovery after exercise, such as stretching, massage, hydrotherapy and other ways to relax and recover after running, and cooperate with nutritional supplements. Carbohydrate, protein and branched-chain amino acids are all nutritional elements that need to be supplemented after long-distance running.
Rome was not built in a day. From Academician Li’s horse racing experience, we can also see the gradual progress of his exercise and his perseverance in the past five years. Most runners are amateurs, without systematic training, and often the amount of training can’t keep up with the intensity of the competition.
Although academician Li’s record of 7 days and 7 horses is really enviable, we can’t easily follow suit. In addition to comprehensive and systematic training, we need to have a precise grasp of our own recovery and pace design. I believe that Academician Li has also made a perfect plan for his pace during the seven-day challenge.
Academician Li Jian ‘an hopes to share the knowledge of rehabilitation medicine and sports experience accumulated in the marathon with more people, so that more runners and ordinary people can run scientifically and enjoy the health and happiness brought by sports.
His plan is: "When I first started running, I felt satisfied with running a marathon in my life. Now it seems that there is no pressure to run 100 marathons. My goal now is to run a hearty one when I am 100 years old!"
Beginners of running had better start from walking.
For beginners who have just started to participate in running, it is forbidden to run at high intensity at the beginning. The training plan is best to start from walking, gradually transition to the combination of walking and running, and finally transition to running. When a junior runner prepares for running training, he must first master the following skills:
Step 1 walk briskly
Walking briskly is an entry-level sport for running, which can also be understood as walking fast. When walking briskly, you should hold your head up, chest up and abdomen in, and speed up the pace, instead of increasing the stride. Your arms bend at 90 degrees and swing naturally with your body.
Step 2: Timing
When running, we should grasp each training time by ourselves. For example, a training plan is: ① walk for 5 minutes to warm up; ② run for 2 minutes+walk for 2 minutes; cycle for 25 minutes; ③ walk for the last 5 minutes to relax. If there is a timer with reminding function during training, set the time in advance, and we can be reminded to switch training modes when it is time.
3. Heart rate monitoring
Some runners may see the training effect by weighing themselves. In fact, the heart rate during running is an important indicator to measure the intensity of exercise. Therefore, we should pay attention to our own heart rate changes during running, and it is best to control the novice’s rate in the running center at 50%-80% of the reserve heart rate.
4. Cross-training
At the beginning of running, it is best to add some other exercise methods, such as cycling and swimming, so that on the one hand, it can alleviate the impact of simple running on the legs, on the other hand, it can also enhance the strength of the legs.
Academician Li also gave four suggestions to the racers:
Do what you can, don’t exceed your ability.
2. Do a good job of warm-up, especially after the finish line, which is prone to problems. Walk for at least 5-10 minutes after the race, and don’t stop.
3. Adhere to the principle of gradual progress and perseverance, strengthen daily exercise, and don’t rush to participate in the competition.
4. Make sure you feel good about yourself. If you feel flustered, chest tightness, headache, shortness of breath and poor walking stability, you should slow down or even stop the game immediately.
Comprehensive report by China News Service and CCTV in Yangzi Evening News
"Running" is 70 cents a kilometer? Practice fake running, and the end point is socialization.

Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.
Fake run
It’s better to move your fingers than to be exhausted.
"Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.
In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".
"P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.
"The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.
In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."
Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."
If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.
In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …
On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".
Daipao
Speed route data can be customized.
If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.
With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.
"I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.
The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?
"I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.
"It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "
Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.
traffic
There is a dummy behind the fake movement.
The end of the live broadcast is to bring goods, and the end of the movement is to socialize.
In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.
If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.
"Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"
Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.
"The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "
In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.
All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"
By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."
Had to have an early reunion dinner: a warm dinner for the Hong Kong police

China volleyball goes all out.
Changhong Meiling obtained the patent of beauty display screen, which realized the beauty function of the display screen and improved the user experience.
Patent abstract shows that the invention discloses a beauty display screen installed on a refrigerator panel through a fixed structure. And relate to that technical field of mirror beauty mirrors of refrigerator. The invention comprises a display screen body; The surface of the display screen body is plated with a nano-scale film layer; The fixing structure comprises a circular outer box cover, an embedded box and a refrigerator door body; The display screen body is arrange on one side of that outer box cov; The embedded box is clamped and fixed on the inner side of the refrigerator door body through a buckle and a T-shaped hook; The outer box cover is clamped and installed on the embedded box through L-shaped claws and L-shaped buckles. Accord to that invention, the nano-scale film layer is arrange on the glass plate with the semi-transparent and semi-reflective optical film, so that the beauty function of the display screen body is realized, and the user experience is improved; When installing and disassembling, it is only necessary to control the elongation and contraction of the miniature electric telescopic rod; Realize the quick loading and unloading of beauty display screen; It avoids the complicated steps of dismounting the embedded box when dismounting, which is convenient and quick.
@ Fujian people, working hours have changed!
