Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

　　The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

　　Webpage screenshot

　　Specifically, the Measures make the following provisions:

　　These advertisements are prohibited from being published.

　　— — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　— — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　— — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　These advertisements are subject to censorship.

　　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Advertisers shall clearly indicate "advertising"

　　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Who is responsible for the authenticity of the advertising content?

　　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　How to standardize "live broadcast with goods"?

　　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　"Make sure to close with one button"

　　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Do not mislead users to browse advertisements in these ways.

　　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　It shall not affect the normal use of the network by users.

　　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

　　On the evening of December 17, 2013, BYD’s new plug-in hybrid vehicle Qin was officially released in Beijing. The new car is available in flagship and distinguished models, with a minimum price of 189,800 yuan. As a vehicle driven by gasoline engine and battery, BYD-Qin hybrid mode has an acceleration time of 5.9 seconds, a top speed of 185 km/h and a comprehensive fuel consumption of 1.6L.

　　Before the press conference, BYD also organized Qin’s track test activities, in which Qin’s best performance in 0-200 km acceleration was only 7.82 seconds.

　　Qin continued the design of the previous concept car, which was bolder and sharper in the body lines, and chrome-plated decoration was added on both sides of the front bumper. The headlight group was equipped with LED daytime running lights and headlights with adjustable lenses. In addition, an oval fog lamp is added to the inside of the bumper. The taillight group is also very novel. In addition to the brand and model identification, there are special signs indicating the identity of its dual-mode electric vehicle.

　　In terms of body size, the length/width/height of the car is 4740*1770*1480mm and the wheelbase is 2670mm, which is similar to BYD’s sharp figure.

　　BYD Qin’s configuration is very high, and it comes standard with remote driving function. It also adds cloud service, which can realize remote control of vehicles through 3G signals. There are also panoramic images, seat ventilation+heating and even seat memory configurations. In terms of safety, Qin is equipped with 12 airbags in addition to active safety devices such as brake priority system (BOS), ABS+EBD, ESP and tire pressure detection system.

　　Qin adopted BYD’s DM parallel mode dual-mode hybrid system, which can be driven by pure electric or gasoline+electric mode.

　　The new car is equipped with a 1.5L in-cylinder direct injection+turbocharged engine with a maximum power of 113kw and a maximum torque of 240 N m. In addition, there is a motor with a rated power of 40kW and a maximum power of 110kW to match it. BYD Qin adopted a self-developed 6-speed DCT dual-clutch automatic gearbox in the transmission system.

　　In addition, BYD also provides a six-year or 150,000-kilometer long warranty for the whole vehicle and a lifetime free warranty for batteries. The sincere after-sales service policy provides another reason for consumers to choose BYD Qin.

　　BYD Qin, which was originally planned to die a month ago, was postponed to this day to cooperate with the introduction of new energy policy. According to the subsidy policy for new energy vehicles, the purchase of BYD Qin will enjoy 35,000 yuan of state subsidies and different degrees of local subsidies. It is estimated that the actual price of "Qin" will be less than 150,000 yuan in most cities. When buying BYD in Shenzhen, the lowest price after enjoying the subsidy is only 119,800 yuan.

On November 19th, the 2020 Thinking Finance Investor Annual Meeting and the 12th Golden Bridge Award Ceremony hosted by Thinking Finance and Investor Network were successfully held in Shanghai Pudong Star River Hotel. The theme of this annual meeting is "Change and Opportunity", aiming at finding the backbone of the double-cycle era and finding new investment opportunities in the face of global economic changes. In this "Golden Bridge Award" ceremony, Chunbo, a new retail platform that advocates providing consumers with peace of mind and healthy food, won the honor of "the most valuable consumer company of the year".

Photo: Chunbo won the honor of "Golden Bridge Award, Consumer Company with the Most Investment Value of the Year"

The "Golden Bridge Award" is jointly selected by experts in the industry, such as Thinking Finance and Investor Network. It examines enterprises from four dimensions: achievements, investment value, innovation ability and social responsibility in the past year, aiming at providing a good evaluation and reference system for China’s capital market. Since its inception in 2008, the annual investor conference has been recognized by many investors as the most valuable enterprise selection ceremony, and has now become an annual gathering closely watched by many well-known domestic financiers, investors and industry experts.

Since the beginning of this year, the epidemic has changed people’s inherent concept of life and lifestyle, and it has also given fresh food home delivery a new opportunity from "survival consumption" to "daily consumption". As a new retail platform for supplying high-quality safe and healthy food, spring sowing has also pressed the "fast forward button" of development in 2020.

With the explosive growth of online fresh consumption demand and the capital attention of many players in the fresh e-commerce track, why can spring sowing stand out from many competitors and be selected as the most investment-worthy consumer company of the year by Thinking Finance and Investor Online?

Safety advantage: the first new food retail platform with CMA certified quality control laboratory in China.

As a platform of "new retail of safe and healthy food", Spring Broadcasting always puts food safety in the first place. Wang Xin, the founder and CEO of Spring Broadcasting, once mentioned in the early stage of his business that Spring Broadcasting should build trust consumption between producers and consumers. To this end, Chunbo took the lead in the industry and became the first new food retail platform with CMA certified quality control laboratory in China. The quality control laboratory of spring sowing tests all the goods on the shelves, including pesticide residues, heavy metal residues, hormones, veterinary drug residues, preservatives, artificial colors and other items. A professional quality inspection team composed of dozens of masters and bachelors is responsible for routine "full inspection of each batch" and "timed inspection in warehouse" of fresh ingredients, and issues inspection reports in real time. Each product has an independent ID, and the test results can be traced back to the whole process. Only products whose test results have passed the standards of "spring sowing BEST" or "spring sowing quality control" based on national organic and national food safety standards respectively can be sold on the spring sowing platform, thus establishing the food safety advantage of the new retail platform of spring sowing healthy food in the industry.

Channel advantage: Close cooperation with embassies of many countries will bring peace of mind and delicious food from every corner of the world to China.

Spring sowing takes "20 articles of peace of mind" as the principle of product selection, and brings safe food to consumers in China through global preferred suppliers, spring sowing own planting bases and producers’ alliance to protect the earth. Since its establishment, Chunbo has established long-term trust and cooperation with embassies and food industry associations in nearly 30 countries around the world. Regardless of any country or region, buyers of spring sowing will go to the place of origin through the recommendation of the embassy or suppliers, and conduct an all-round inspection of the products from the dimensions of geographical environment, raw material cultivation, processing methods, product packaging and product flavor, so as to ensure the source control of food and ensure that the food introduced by the platform meets the standards of spring sowing selection. At the same time, combined with offline experience and online promotion activities such as exotic food week held from time to time, consumers can always taste the original and pure delicacies of various countries through the spring broadcast platform.

Commodity advantage: gathering excellent sources of origin and direct extraction resources of organic ingredients.

The spring sowing planting base was built in strict accordance with the national organic product standards, and obtained organic certification in 2015. The base produces more than 60 kinds of organic vegetables such as tomatoes, cucumbers and cabbages. The establishment of Conscience Guarding the Earth Producers Alliance is also an important starting point for spring sowing to advocate and promote organic crops. Based on the concept of "defending human health and protecting the earth’s environment", the alliance directly supplies and sells organic vegetables to spring sowing. In addition, the technical team of Spring Sowing Farm has accumulated a set of mature management systems for the Alliance, such as organic cultivation technology management system, variety system, farm worker management system and KPI incentive measures, which not only enhances the growth and income of new farmers in organic agriculture, but also guarantees the supply of high-quality organic agricultural products in spring sowing.

It is reported that the spring broadcast platform defends consumers’ three meals a day around the main scenes of family cooking. Up to now, there are 14 categories and more than 4,000 commodities on the platform, covering ingredients, food and utensils needed by families. Consumers only need to use WeChat applet and APP to enjoy peace of mind and delicious food without leaving home. If consumers are in Wuxi, they can also go to Chunbo Anxin Health Supermarket to select and feel the high quality of Chunbo Anxin food at close range.

Recently, Spring Broadcasting is accelerating the layout of regional pre-warehouses, and now it has opened the express service in Dongzhimen, Beijing. In the future, more China families will enjoy peace of mind food at any time with the strong aging service.

□ Xu Jinglan (Chongqing University)

Recently, the Yang li Ping Dance Company and the Russian Royal Dance Company danced "Subject III", which once again pushed this dance to the forefront, and triggered a heated discussion among the public about the boundaries between dance art and culture. Many netizens have previously said that "Yang li Ping’s jumping subject three is my biggest bottom line". However, Yang li Ping’s team really jumped up "Subject 3" at the curtain call recently.

With its unique repetitive movements and magical music, the dance of "Kemusan" quickly became popular in the Haidilao incident, and its easy-to-understand characteristics undoubtedly attracted a large number of audiences. However, the popularity of this "vulgar" culture has also triggered in-depth discussions on artistic value and connotation. Many people question whether a professional art team like Yang li Ping should take part in such a "popular" performance, which is considered to be detrimental to the elegance and depth of art.

The debate between refined culture and popular culture is not a new topic, it reflects the society’s pluralistic cognition of art and culture. On the one hand, we can’t ignore the powerful influence and attraction of "vulgar" culture in mass communication. Popular cultural phenomena such as Phoenix Legend’s Divine Comedy in Square Dance, with its grounded language, cheerful melody and easy-to-imitate movements, have successfully crossed the boundaries of age, region and social class and won the love and pursuit of the general public. This feature of being close to the people and entertaining makes the "vulgar" culture spread and popularize rapidly and become an indispensable part of people’s daily life.

However, on the other hand, we should also be soberly aware that those enduring cultural treasures often contain profound connotations and far-reaching significance. These cultural forms may be classical literature, traditional art, philosophical thoughts or historical heritage. They have undergone the baptism of time and the precipitation of history, bearing the crystallization of human wisdom and the richness and diversity of the spiritual world. These cultural treasures are not only our cultural heritage, but also important resources for us to understand ourselves, explore the world, improve our literacy and enlighten our thinking.

The evaluation of art and culture should not only stay on the superficial distinction between elegance and vulgarity. Every cultural form has its own value and significance. Whether it is elegant art or popular entertainment, it may touch people’s emotions at some level, lead to thinking or bring fun. In recent years, with the rise of "fast-paced culture", people’s stay for works of art is shorter, and magical works of art occupy our eyes. However, this does not mean that the value of depth and connotation in art and culture has been weakened. On the contrary, the existence of fast-paced culture highlights people’s desire for instant satisfaction and relaxed entertainment, which is an important embodiment of the diversity of art and culture.

We need a more open and inclusive attitude in the face of the controversy over cultural elegance and vulgarity. The development of art and culture should be a process of multiple coexistence and mutual influence. Professional art teams try different performance forms, including the so-called "vulgar" culture, which may provide new inspiration and perspective for artistic innovation, and at the same time attract public attention to artistic works. At the same time, we should also encourage and support those cultural creations with profound meaning and connotation, so as to enrich our spiritual life and social and cultural landscape.

The phenomenon that "the world is a huge subject three" reminds us that no matter who jumps into "subject three", in this era of information explosion, we encourage artists and creators to explore and try different art forms and expressions bravely, and at the same time, we should create more and better works that people like. We should also face and evaluate art and culture with an open and inclusive attitude, so as to jointly promote the progress and development of human spiritual civilization.

On the preferential promotion channel in Nanning, car home, we are pleased to announce that preferential activities are under way! As an SUV model that has attracted much attention, the highest discount of Xingyue L in Nanning reached 15,000 yuan, and the lowest starting price was only 122,200 yuan. This is an excellent opportunity for you to buy this excellent model at a more affordable price. If you want to know more details about Xingyue L, please click the "Check Car Price" button in the quotation form to get a higher discount.

The exterior design of Xingyue L car series is very unique, and the front face adopts a large-size air intake grille, which shows a strong sporty atmosphere. The air intake grille is decorated with chrome trim strips, which further highlights the luxury of the car. The body lines are smooth and the overall style is very fashionable. With the sliding back design of the roof, the whole car looks more dynamic. The side of the car body is outlined by a number of smooth lines, and the visual effect is excellent. The rear part of the car adopts a streamlined shape, which makes the whole car look more atmospheric. The taillights are designed through, which is very recognizable. In a word, the exterior design of Xingyue L car series is excellent, and it is a model worth looking forward to.

Xingyue L is a medium-sized SUV with a body length, width and height of 4770*1895*1689mm and a wheelbase of 2845mm respectively. The lines on the side of the car are smooth and strong, showing movement and strength. The front and rear wheel tracks are all 1610mm, the front tyre size is 235/50 R19, and the rear tyre size is also 235/50 R19. The overall design is fashionable and atmospheric, and it is an impressive SUV model.

The interior design style of Xingyue L car series is fashionable and dynamic, paying attention to the driver’s comfort and convenience of operation. The steering wheel is wrapped in leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which supports multimedia, navigation, telephone, air conditioning and skylight operations. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect devices. The seat is made of imitation leather. The main seat supports the adjustment of front and rear, backrest, height and lumbar support. The auxiliary seat supports the adjustment of front and rear and backrest. The driver’s seat is also equipped with heating and ventilation functions, which can be electrically adjusted and memorized. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing a more flexible space combination. Generally speaking, the interior design of Xingyue L car series is simple and fashionable, with both comfort and practicality, bringing users a better driving experience.

Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. It uses a 7-speed wet dual-clutch gearbox to provide a smooth shifting experience. This engine has excellent power performance and high efficiency, bringing drivers a more comfortable and pleasant driving experience. Whether it is daily city driving or high-speed driving, it can be easily competent. At the same time, the engine of Xingyue L also has the advantages of low noise, low vibration and low fuel consumption, allowing drivers to enjoy a quieter and more environmentally friendly driving experience while driving.

In the evaluation of the owner of car home, it can be seen that his love for Xingyue L 2021 2.0T EVO Two-Drive Wisdom Edition is beyond words. He mentioned the advantages of the car, such as rich configuration, advanced appearance and large enough space. At the same time, it also showed excellent stability and comfort during actual driving. Car home owner @ Chengdu Cheyou 0964484 also specifically mentioned the excellent performance of the car in complex road conditions, which can be easily handled whether it is starting from the urban area, running the expressway, taking the national highway, entering the rural road or climbing up the hill and potholes, fully demonstrating the advantages of extra large space in the trunk. Driving the stars with my parents everywhere for a ride is full of praise for the elderly, which further proves the comfort and practicality of the car. On the whole, Xingyue L 2021 2.0T EVO two-wheel drive Zhizun Edition is a model worthy of recommendation, which can bring excellent driving experience and comfort to car owners whether driving in the city or traveling long distances.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)

　 1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

　 On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

　 Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

　Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.

　 Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

　 The live broadcast’s attack on 2016 is like a barrage.

　

　 Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

　

　 With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang

　 An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

　 A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q： Can you describe what the scene was like that day? Did it meet your expectations?

　

A：I thought it was hot, but I didn’t expect it to be so good and very happy.

　 On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

　

Q：Will the anchors be asked what to do, or will there be restrictions on their language and comments?

　

A：No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

　

　 Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

　

　 As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

　 In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q：How to treat the relationship between live broadcast and film marketing?

　

A：Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q：Compared with other mobile platforms, what are its advantages and values?

　

A：Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q：What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

　

A：Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

　

　 But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

　

Q：New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

　

A：I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

　　As a new favorite of the family, computers have entered the homes of ordinary people. However, due to the lack of basic knowledge of home computers by ordinary users, some seemingly casual actions may directly lead to instant "paralysis" of computers and even damage human health.

　　Misunderstanding 1 Clean the screen with anhydrous alcohol

　　When the monitor is used for a long time, it is inevitable that there will be dust and stains. Many users think that alcohol, especially high purity (above 95%) is the best cleaner. On the contrary, there is a special protective coating on the screen of the current flat panel display to prevent static electricity and dazzle light. If alcohol is used for cleaning, it is easy to destroy the coating, but the display effect of the display is greatly reduced. In fact, the screen of the monitor, including its shell, cannot be cleaned with solvents such as alcohol, gasoline and washing powder. There is a special cleaner for monitors in the supermarket. Don’t use ordinary thick towels when cleaning the screen, you can wipe it with glasses cloth with better texture.

　　Myth 2: The chassis is exposed to heat.

　　When the computer is running, especially in summer, its heat dissipation is very large. Some computer enthusiasts directly open the chassis in order to strengthen heat dissipation and facilitate hardware disassembly. Although this method solves the problem of heat dissipation, the "gut opening" of the chassis exposes the hardware, which is easy to accumulate dust, and dust will become the "killer" of the computer over time. In addition, this practice is also harmful to human health. As we all know, CPU, motherboard and power lamp hardware are all high electromagnetic radiation sources, and the chassis can shield most electromagnetic radiation. If you let your body directly "receive" high electromagnetic radiation just to dissipate heat, it will not pay off.

　　Myth 3: Cover the dust cover after shutdown.

　　When a new computer enters the home, many people will protect it, especially paying attention to dust prevention measures. Dust cover is of course one of the necessary items, but it is not advisable to cover it immediately after shutdown. Although the mainframe has stopped running after shutdown, there is still a lot of heat in the chassis and the back cover of the monitor, and the temperature of various electronic components is very high, which needs to be cooled gradually. If you cover it with a dust cover immediately, it will easily hinder the heat dissipation of the hardware and even seriously affect its service life. It is best to turn off the machine for 1-2 hours and wait until the heat in the chassis is basically dissipated before using the dust cover.

　　Misunderstanding 4 Hot-swappable peripherals with electricity

　　When performing various hardware operations, some users often plug and unplug the mouse, keyboard and various serial and parallel port devices of PS/2 interface in standby mode. These operations seem normal, and actually have a certain "lethality" to the computer host, which may cause the system or hardware to work abnormally, and may even cause damage to the hardware interface or motherboard. In fact, except for USB, IEEE1394 interface and serial hard disk, all kinds of peripherals of ordinary desktops are not hot-swappable with electricity, so it is suggested that you must operate correctly when the power is turned off to avoid unnecessary losses.

Special feature of 1905 film network The new year is coming, it’s time to start the happiness of 2023!This week, the movie channel has prepared five wonderful fantasy blockbusters for everyone, with bold imagination, gorgeous pictures, vivid ways and meaningful meanings. Let’s follow the movies for a spiritual baptism.

DolittleWonder WomanShrekAladdinPoster of "New Joy on Earth"

Dolittle

Reconciliation with yourself in the new year

On December 27th, the movie channel will broadcast Dolittle, a fantastic adventure masterpiece adapted from the classic fairy tale Dr. Dolittle, to break through the boundaries of imagination and enter the wonderful and dreamy imagination world together.

The film assembled a "fairy-level" dubbing line-up, and marion cotillard, Ralph Fiennes, Tom Holland, emma thompson and other big coffees gave voices to the animal characters with distinctive characters in the film.

The original production teams of "Alice in Wonderland" and "Sleeping Curse" made great efforts to create them, and Stephen Gaghan, who won the Oscar for best adapted screenplay for "Drug Network", wrote and directed them, and the top behind-the-scenes team escorted the films, bringing an audio-visual feast.

This time, Robert Downey Jr. took off his steel armor and became an imperial doctor who could communicate with animals, leading them to start an adventure together to find the fruit of Eden tree.

The adventure along the way is also a healing process along the way.Dr. Doolittle, who had closed himself up because his beloved woman drowned in the sea, began to open his heart again, make new friends, teach his knowledge and skills, and continue to save animals.Finally, Dr. Doolittle, make peace with himself.

In the new year, make peace with yourself, get back on your feet and start again!

Wonder Woman

A small universe broke out in the new year.

"All beautiful incarnations, the greatest warrior ever."　It has the strength of Hercules, the wisdom of Athena, the face value of Aphrodite, the ability of Alter, the goddess of hunting, and the speed given by Hermes … …She is DCjustice leagueWonder woman, one of the seven elders.

On Wednesday, December 28th, the film channel will broadcast the film Wonder Woman, which tells the growth of a female hero in a more humane way.

Diana, who owns the star flying crown, bullet-proof bracelet, lasso of mantra, sword of killing god, aegis and armor of God of War, can be said to be full of plug-ins, but even so, she didn’t become wonder woman from the beginning.

Growing up again and again transformed her from a girl into wonder woman.In the new year, our little universe breaks out and inspires our hidden unknown forces!

Shrek

Meet true love in the new year

Shrek, broadcast by the movie channel on Saturday, December 31st, broke the fairy tale image of the prince and princess in the past, but it still made us feel beautiful.

In Shrek, the hero is no longer a handsome prince, but an ugly, smelly monster, and the heroine is no longer a beautiful princess, but a princess with a cursed face day and night.

Although Shrek subverts the perfection of fairy tales, it is more likely to resonate with us.Although they don’t have handsome and beautiful looks, they have beautiful hearts.

Finally, with a sincere kiss, the spell was broken.In the new year, may you also meet your true love!

New joy in the world

Get happiness in the new year and drive away troubles.

"Add a spoonful of sugar when drinking medicine and find pleasure in depression."On January 1, 2023 (Sunday), the movie channel broadcast the movie "New Joy on Earth" for you. A well-known classic figure in Europe and America, the magic nanny Mary Poppins, arrived slowly with joy and hope.

Mary Poppins, a magical nanny who wears a fancy bowler hat, a bright scarf, a dark coat, a parrot-headed parasol and a treasure handbag made of magical carpets, can take away all the troubles and bring endless happiness to children.

This 54-year-old sequel, "New Joy is Full of People", will be full of childlike memories.Reality and fantasy are constantly intertwined, and we follow Mary Poppins, the magic nanny, to wander in the world of magic and reality.

In the new year, may we all be happy and drive away our troubles!

Aladdin

Speak your wishes in the new year.

On the evening of Saturday, December 31st, 2022, and at noon on Sunday, January 1st, 2023, a live-action movie "Aladdin" will be broadcast for you on the film channel, and you will enter the Arab fairy tale world together.

The story of Aladdin and the magic lamp from Arabian Nights haunts many children to fall asleep.Arab-style market streets, magnificent palaces and gorgeous song and dance scenes are directed.Guy RitchieIt is particularly dreamy under the lens.

In order to make fairy tales more realistic, the film used 200 people to build a team, and spent nearly half a year building the interior scene of the palace and a bird’s eye view of the whole city.

At the same time, the leap-forward improvement of CG technology has further blurred the boundary between virtual and real, and the cooperation of real scene construction and 3D modeling has realized a refreshing visual spectacle.

Calling Aladdin’s magic lamp can realize three wishes. What’s your New Year’s resolution?In the new year, I hope everyone can realize their wishes!

Fantasy movies are dreamlike fantasy, which has entrusted our beautiful vision for 2023.May everyone’s dreams come true in the new year!

a program parade

In 2022

December 27th (Tuesday)

Dolittle

December 28th (Wednesday)

Wonder Woman

31 December (Saturday)

Shrek

Aladdin

In 2023

1 January (Sunday)

Aladdin (replay)

New joy in the world

　　International Online News: At present, most schools and grades continue to organize online education and teaching, except for a few senior three and junior three students who report back to school one after another. Many students have become accustomed to the daily life of "online classes".

　　According to Tencent’s latest financial report, since the outbreak of New Crown Pneumonia, QQ home-school group has provided group classroom live broadcast, online tutoring courses and homework management tools for more than 120 million users, helping to carry out online and offline education. In order to provide students with a more focused and efficient learning environment and help minors grow up healthily, QQ has launched a learning mode in the new version, and QQ games have also been officially connected to Tencent Health System in the near future.

　　openQQLearning mode, giving priority to showing learning applications.

　　Users can download the latest version of QQ for iOS (the Android version will be launched soon), and then start the learning mode through Settings-Universal. Learning mode retains the core functions of QQ foundation, and most entertainment and advertising content will be blocked. In the message interface, except "Friends News", "QQ Wallet" and "QQ Security Team", the content push of WeChat official account, subscription number and shopping number is blocked. In the point-of-view and dynamic interface, only learning counseling, simulation questions, homework explanations and other related content and the relevant entrance of learning applications are provided.

　　In addition, in the learning mode, QQ’s home-school group and classmates will show the quick entrance of educational applications, and add functions such as watching online classes and practicing together to provide more learning applications for students.

　　QQ interface

　　In the screen-centered online class world, students’ attention is easily distracted by other Internet information. After starting the learning mode, the overall content of QQ is more focused, which helps students to reduce information interference and improve learning efficiency to the greatest extent.

　　QQSmall games are connected to Tencent Health System to upgrade the protection ability of minors.

　　Recently, QQ games have been officially connected to Tencent Health System, which will help parents to plan the game time of minors and help them grow up healthily through the unified real-name authentication function and the ability of minor users to play and pay. This capability will be realized by the platform, and it is gradually covering all small game users.

　　Users who are certified as minors will not be able to use small game services from 22: 00 to 8: 00 the next day; The legal holidays shall not exceed 3 hours per day, and the other days shall not exceed 1.5 hours per day. At the same time, minor users will also be restricted in the use of paid services, and different age groups will be restricted by different levels of consumption. At the same time, parents can also pay attention to WeChat official account, the "growth guardian platform" in QQ, to control the total duration and consumption of various games played by children, and to guide children to develop healthy playing habits.

　　Resolutely crack down on fraud and ensure the safety of minors online.

　　Combined with the hot spots of online classes, criminals are constantly renovating scam routines, such as sneaking into study groups, changing their nicknames and avatars into the same style as teachers, and defrauding parents and underage students of their money in the name of paying information fees and training fees. For this kind of illegal behavior, QQ security team has continuously upgraded its security strategy and crackdown measures in combination with many years of "black ash production" confrontation experience, "black ash production" big data and AI capabilities, and actively assisted relevant competent authorities to jointly crack down on crimes that endanger network security.

　　According to the statistics of the first quarter of 2020, the QQ security team has blocked the counterfeiters from deceiving their parents about tuition and miscellaneous fees, lurking in more than 6,000 related home-school groups, and protected the property safety of more than 300,000 students and parents. At the same time, the bingo anti-fraud prevention and control system based on Tencent’s years of experience in "black production" confrontation, massive big data and machine algorithms has identified 60,000 fraud warning messages and output them to the police, including 7,000 training fee fraud warning messages. The police have effectively intercepted and dissuaded the victims. In addition, the QQ security team also cooperated with Tenpay Risk Control to intercept fraudulent risk transactions amounting to more than 2.5 billion yuan, including nearly 100 million yuan of training fee fraud.

　　In the face of the internet world with complicated information, helping to protect the healthy growth of minors has always been the direction of QQ. In the scene of online classes, QQ continues to combat prevention through function optimization and related criminal acts, hoping to provide students with a more efficient and safe learning environment and help them better cope with the learning pressures and challenges in a special period. (Photo/Text: Chen Dong)

Xinhua News Agency, Rome, October 30 (Li Mengqing) The 10th round of Italian Football League ended on the 30th. Lazio beat Florence with a penalty in stoppage time, with a countdown of 1:0. Atalanta beat Empoli 3-0 away, and Scamacca contributed two goals and one assist for the team.

The "Blue Eagle" played against the "Viola". In the 13th minute, Florence striker beltran scored a goal, but it was ruled that the handball was first and the goal was invalid. In the 16th minute, his header hit the post again. Since then, both sides have tried to shoot one after another, but the score of 0-0 lasted until stoppage time. Lazio’s Vecino headed the goal, but I didn’t expect milenkovic to open his arm and stop the ball at the crucial moment. This was an obvious hand ball, and the referee decisively awarded a penalty. Inmobile hit a penalty, helping Lazio beat their opponents with a 1:0 countdown, and Serie A won three consecutive victories.

Atalanta dominated the game against Empoli, and Scamacca’s performance was very eye-catching from the beginning of the first half. In the 5th minute, he received lukman’s assist and hit the ball with his heel, winning the first prize. In the 29th minute, Scamacca sent a cross to teammate Cooper Menas, who pushed the goal in the restricted area to expand the visiting team’s lead.

Yi Bian fought again, and Scamacca received De Roon’s dexterous assist, and volleyed at the edge of the restricted area to break the goal, and finally Atalanta won 3-0. (End)