Peace of mind diet conveys the concept of health, and Spring Broadcasting won the ＂Golden Bridge Award, the most valuable consumer company of the year＂

On November 19th, the 2020 Thinking Finance Investor Annual Meeting and the 12th Golden Bridge Award Ceremony hosted by Thinking Finance and Investor Network were successfully held in Shanghai Pudong Star River Hotel. The theme of this annual meeting is "Change and Opportunity", aiming at finding the backbone of the double-cycle era and finding new investment opportunities in the face of global economic changes. In this "Golden Bridge Award" ceremony, Chunbo, a new retail platform that advocates providing consumers with peace of mind and healthy food, won the honor of "the most valuable consumer company of the year".

Photo: Chunbo won the honor of "Golden Bridge Award, Consumer Company with the Most Investment Value of the Year"

The "Golden Bridge Award" is jointly selected by experts in the industry, such as Thinking Finance and Investor Network. It examines enterprises from four dimensions: achievements, investment value, innovation ability and social responsibility in the past year, aiming at providing a good evaluation and reference system for China’s capital market. Since its inception in 2008, the annual investor conference has been recognized by many investors as the most valuable enterprise selection ceremony, and has now become an annual gathering closely watched by many well-known domestic financiers, investors and industry experts.

Since the beginning of this year, the epidemic has changed people’s inherent concept of life and lifestyle, and it has also given fresh food home delivery a new opportunity from "survival consumption" to "daily consumption". As a new retail platform for supplying high-quality safe and healthy food, spring sowing has also pressed the "fast forward button" of development in 2020.

With the explosive growth of online fresh consumption demand and the capital attention of many players in the fresh e-commerce track, why can spring sowing stand out from many competitors and be selected as the most investment-worthy consumer company of the year by Thinking Finance and Investor Online?

Safety advantage: the first new food retail platform with CMA certified quality control laboratory in China.

As a platform of "new retail of safe and healthy food", Spring Broadcasting always puts food safety in the first place. Wang Xin, the founder and CEO of Spring Broadcasting, once mentioned in the early stage of his business that Spring Broadcasting should build trust consumption between producers and consumers. To this end, Chunbo took the lead in the industry and became the first new food retail platform with CMA certified quality control laboratory in China. The quality control laboratory of spring sowing tests all the goods on the shelves, including pesticide residues, heavy metal residues, hormones, veterinary drug residues, preservatives, artificial colors and other items. A professional quality inspection team composed of dozens of masters and bachelors is responsible for routine "full inspection of each batch" and "timed inspection in warehouse" of fresh ingredients, and issues inspection reports in real time. Each product has an independent ID, and the test results can be traced back to the whole process. Only products whose test results have passed the standards of "spring sowing BEST" or "spring sowing quality control" based on national organic and national food safety standards respectively can be sold on the spring sowing platform, thus establishing the food safety advantage of the new retail platform of spring sowing healthy food in the industry.

Channel advantage: Close cooperation with embassies of many countries will bring peace of mind and delicious food from every corner of the world to China.

Spring sowing takes "20 articles of peace of mind" as the principle of product selection, and brings safe food to consumers in China through global preferred suppliers, spring sowing own planting bases and producers’ alliance to protect the earth. Since its establishment, Chunbo has established long-term trust and cooperation with embassies and food industry associations in nearly 30 countries around the world. Regardless of any country or region, buyers of spring sowing will go to the place of origin through the recommendation of the embassy or suppliers, and conduct an all-round inspection of the products from the dimensions of geographical environment, raw material cultivation, processing methods, product packaging and product flavor, so as to ensure the source control of food and ensure that the food introduced by the platform meets the standards of spring sowing selection. At the same time, combined with offline experience and online promotion activities such as exotic food week held from time to time, consumers can always taste the original and pure delicacies of various countries through the spring broadcast platform.

Commodity advantage: gathering excellent sources of origin and direct extraction resources of organic ingredients.

The spring sowing planting base was built in strict accordance with the national organic product standards, and obtained organic certification in 2015. The base produces more than 60 kinds of organic vegetables such as tomatoes, cucumbers and cabbages. The establishment of Conscience Guarding the Earth Producers Alliance is also an important starting point for spring sowing to advocate and promote organic crops. Based on the concept of "defending human health and protecting the earth’s environment", the alliance directly supplies and sells organic vegetables to spring sowing. In addition, the technical team of Spring Sowing Farm has accumulated a set of mature management systems for the Alliance, such as organic cultivation technology management system, variety system, farm worker management system and KPI incentive measures, which not only enhances the growth and income of new farmers in organic agriculture, but also guarantees the supply of high-quality organic agricultural products in spring sowing.

It is reported that the spring broadcast platform defends consumers’ three meals a day around the main scenes of family cooking. Up to now, there are 14 categories and more than 4,000 commodities on the platform, covering ingredients, food and utensils needed by families. Consumers only need to use WeChat applet and APP to enjoy peace of mind and delicious food without leaving home. If consumers are in Wuxi, they can also go to Chunbo Anxin Health Supermarket to select and feel the high quality of Chunbo Anxin food at close range.

Recently, Spring Broadcasting is accelerating the layout of regional pre-warehouses, and now it has opened the express service in Dongzhimen, Beijing. In the future, more China families will enjoy peace of mind food at any time with the strong aging service.