2023

News selection of top ten listed companies

Participate in the voting and get a chance to get a surprise gift!

11 December-22 December

"e burns on contact"

The new year is approaching, and the annual "Top Ten Listed Company News" selection of Securities Times E Company comes as scheduled. Vote and you will have a chance to take home the New Year gift package!

In 2023, China’s economy rebounded. As a "barometer" of macro-economy, the group of listed companies tells the story of China’s economic development in twists and turns with concrete and vivid business performance. Securities Times E Company has always adhered to the main position of reporting by listed companies, and is committed to providing valuable information to investors and bringing vivid and detailed company news stories to readers.

Looking back at the end of the year, what news of listed companies happened in 2023 that impressed you the most? What major events will be the most striking milestone in 2023 when China’s economy turns to a new stage of development?

Here, Securities Times E Company selects 18 pieces of news of listed companies and invites you to review the important stories of listed companies in 2023 and vote for "Top Ten News of Listed Companies in 2023".

01, the main board registration system, the first batch of 10 enterprises listed.

On April 10th, the A-share market officially ushered in the listing of the first batch of 10 companies registered on the main board. So far, all major sectors of the capital market, including the main board, Growth Enterprise Market, science and technology innovation board and Beijing Stock Exchange, have basically achieved the registration system, and China’s capital market has stood at a new starting point for high-quality development.

02. Evergrande Xu Jiayin was taken compulsory measures.

On September 28th, Xu Jiayin, the actual controller of Evergrande Group, was taken compulsory measures according to law, leaving China Evergrande with debts as high as 2 trillion yuan. From "the richest man" to suspected criminals, a number of "real estate bosses" represented by Xu Jiayin gradually declined, which indicates that the real estate industry in China is entering a new stage of development.

03, the first batch of forced delisting enterprises in science and technology innovation board were released.

On July 7th, the delisting Amethyst and Delisted Zeda were delisted, becoming the first batch of compulsory delisting enterprises in science and technology innovation board. So far this year, 46 A-shares have been delisted, and the "face value retreat" generated by investors voting with their feet has gradually become the mainstream of delisting, and the delisting system is constantly playing the role of "purifier" in the market.

04. Huijin entered the market.

On October 11th, Huijin increased its holdings of ICBC, Agricultural Bank, Bank of China and China Construction Bank. The last time Huijin increased its holdings of the four major banks can be traced back to 2015, conveying a positive signal of stabilizing the capital market. Subsequently, Huijin announced the purchase of ETF to further directly support the market.

05. Zhang Jin, the actual controller of Cedar’s "non-smoking" case, was controlled.

On the afternoon of May 7, Huangpu District Branch of Guangzhou Public Security Bureau filed a case for investigation and punishment on the suspected illegal absorption of public deposits by subsidiaries of Cedar Holdings, and the actual controller Zhang Jin was under criminal control. Among the listed companies of Cedar, Qixiang Tengda has been decoupled in advance, and *ST Xuefa said that it remains independent in business. Cedar Holdings, with the aura of "Fortune 500" on its head, has repeatedly exploded events related to "self-integration", and several investigation reports of it by Securities Times have caused great repercussions.

06. A-share repurchase wave of 100 billion yuan

The wave of repurchase of A-share listed companies is constantly emerging, and all capitals work together to maintain market confidence. Since 2023, the number of companies that have issued repurchase plans (including multiple repurchases) has exceeded 1,600, a record high; The total amount of repurchase funds in progress throughout the year exceeded 100 billion yuan. At present, the "support" legion is still expanding.

07, Ant Group was fined 7.1 billion.

On July 7, the central bank announced that it would impose a fine of 7.123 billion yuan on Ant Group, requiring it to shut down its illegal "mutual treasure" business. Taking this as a node, most of the outstanding problems in the financial business of platform enterprises have been rectified, and the focus of financial management departments has shifted from promoting centralized rectification of financial business of platform enterprises to normal supervision.

08, BYD’s 5 millionth new energy vehicle rolled off the assembly line Wang Chuanfu shed tears.

On August 9, BYD’s 5 millionth new energy vehicle officially rolled off the assembly line, becoming the first car company in the world to reach this milestone. Wang Chuanfu shed tears at the scene. He predicted that the penetration rate of new energy vehicles in China market will exceed 60% in 2025, and a number of respectable world-class brands will be born in China automobile industry. The prospect predicted by Wang Chuanfu is accelerating. Three months after the end of this activity, BYD announced that the company’s 6 millionth new energy vehicle was off the assembly line.

09. The shareholders of my music home were severely hammered for illegally reducing their holdings.

The era of "illegal reduction and self-punishment of three cups" has passed. On September 27th, Yu Fanyi and others, shareholders of Le Jia’s over-reduced shareholding, were severely punished by "no penalty", with a total amount of nearly 50 million yuan. In the same period, Xu Xiong, chairman of Oriental Fashion, who was involved in illegal reduction, was arrested. The "new regulations on reducing holdings" issued by the China Securities Regulatory Commission on August 27th is reshaping the market ecology.

10. AVIC Electric Power Survey was reorganized into Chengfei Group.

The reform of state-owned enterprises continued to advance in 2023. On February 1st, AVIC announced that it planned to buy 100% equity of aviation industry Chengfei at a price of 17.442 billion yuan, which was the most eye-catching case this year. China’s most advanced fifth-generation fighter J -20 will land in A shares through this reorganization.

11. Contemporary Amperex Technology Co., Limited and Ford cooperated to build a factory in the United States.

On February 14th, Ford and Contemporary Amperex Technology Co., Limited reached an agreement that Contemporary Amperex Technology Co., Limited would provide technical and service support for the production of Ford’s new lithium iron phosphate battery factory in the United States. China’s high-end manufacturing is accelerating to seize the global market, and the "new three" consisting of electric manned vehicles, lithium batteries and solar cells leads foreign trade exports.

12. Dongfeng Motor cut prices on a large scale.

In March, Dongfeng Motor subsidized the price reduction on a large scale, and then this price reduction tide swept across the country, covering almost all mainstream brands, which effectively boosted the popularity of automobile consumption in a short period of time. The year 2023 is coming to an end, and it has become a mainstream consensus that the automobile industry will achieve the goal at the beginning of the year smoothly and even beyond expectations.

13. The "third arrow" of equity financing of housing enterprises will be launched again.

On June 16th, China Merchants Shekou announced that the reorganization of the company was approved by the China Securities Regulatory Commission, and on October 17th, it completed the listing of additional shares, becoming the first A-share real estate enterprise to successfully test the "third arrow". The equity financing channel of A-share housing enterprises has been reopened after many years of suspension, and the policies that are not suitable for the current real estate supply and demand situation are being gradually optimized.

14. Yao Zhenhua defeated Zhongju Gaoxin.

On July 19th, Yao Zhenhua, the chairman of Baoneng Group, screened the Internet. On this day, he went to the actually controlled Zhongju High-tech Research Institute but was turned away by the security guard. A few days later, Yao Zhenhua lost control of Zhongju Hi-tech, and was exposed to the embarrassing video of being beaten by unpaid employees. It is Wang Shi, an old rival, who supports Yao Zhenhua. "The mentality of the society on this matter is to eat melons and watch the fun. I feel sad."

15. The first case of Jingwei Textile Machinery’s A-share delisting without loss.

On August 29th, Jingwei Textile Machinery announced its voluntary delisting and delisted on October 26th, becoming the first listed company in A-share market to withdraw from the market without loss. Jingwei Textile Machinery did not clearly explain the reasons for the voluntary delisting, but the overdue payment of many products of its subsidiary Zhongrong Trust was worrying.

16, ask the new M7 released.

On September 12th, the new M7 developed by Huawei was listed, which won over 60,000 awards a month later, driving a series of concept stocks such as Cyrus to strengthen collectively. Yu Chengdong, the managing director of Huawei, said that he was "far ahead", which was constantly updated this autumn.

17. Zhejiang Guoxiang suspended the issuance.

On October 7, the Shanghai Stock Exchange urgently stopped Zhejiang Guoxiang IPO and carried out special verification. The company’s second IPO had attracted continuous media attention. Since 2023, there have been 213 companies that have terminated IPO review. The reform of the registration system is not to "let it go", but to fully consider China’s national conditions, credit environment and the development stage of the capital market, and strictly control the quality of listed companies.

18. Aolian Electronics "Perovskite God" was counterfeited.

High-profile teamed up with the "Perovskite Great God", but the fake "Great God" has a false resume. The stock price soared by 200%, and the final increase was completely smoothed out. The A-share market is waiting for the results of the investigation of Aolian Electronics by the regulatory authorities. Under the main tone of strengthening supervision in an all-round way, nearly 100 listed companies have been investigated by the CSRC this year. It is not empty talk to strengthen supervision in an all-round way and effectively prevent and resolve risks.

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In the preferential promotion channel in Shaoxing, car home, we are very happy to announce that preferential promotion activities are under way! As a luxury car loved by consumers, the price of Volvo V60 in Shaoxing area is now more close to the people. The lowest starting price is 315,800, and the highest discount is 36,700. If you want to know more about the discount, click "Check the car price" in the quotation form!

Volvo V60 is a luxury medium-sized station wagon, with a simple design and a sense of power. The front face adopts the iconic Volvo family design, and the straight waterfall air intake grille and large chrome trim are very eye-catching. The body lines are smooth, and the sides are designed with double waistlines, which highlights the sense of movement and movement. The rear design is simple, and the taillights are made of LED strip, which is recognizable after lighting. The overall style is elegant and noble, which shows the unique design style and high-quality manufacturing technology of Volvo brand.

Volvo V60 is a medium-sized station wagon with a length of 4778mm, a width of 1850mm, a height of 1437mm and a wheelbase of 2872 mm.. The body lines are smooth and unique, especially the side line design, which is more slender and shows elegant temperament. Tyre size is 235/45 R18, and the rim style is fashionable and atmospheric, which makes the whole vehicle more sporty. The specific parameters of the rear tread (mm) and the front tread (mm) are not provided.

The interior design of Volvo V60 is simple and atmospheric, and the overall style is mainly Nordic style. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, and feels comfortable. The central control screen has a size of 9 inches, supports voice recognition control system, and can control multimedia, navigation and telephone functions. There are two USB/Type-C interfaces in the front row and the back row, which is convenient for charging and connecting devices. The seats are made of leather, and the front and rear seats, backrest, height, leg rest and lumbar support can be adjusted. The front seats also support heating and electric memory functions. The rear seats can be laid down in proportion, which increases the flexibility of space. Generally speaking, Volvo V60 is a medium-sized vehicle worthy of consideration because of its rich interior configuration, comfort and practicality.

Volvo V60 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. The car uses an 8-speed automatic transmission, which can provide a smooth shifting experience. The high performance of the engine and the intelligent design of the gearbox enable drivers to enjoy a more comfortable and stable driving experience. In addition, Volvo V60 is equipped with advanced safety technology and luxury configuration, which brings a safer and more comfortable driving experience for drivers and passengers.

In this article about the price reduction promotion of Volvo V60, we have introduced various features and advantages of this model. It has impressive design, spacious and comfortable interior space, excellent safety performance and powerful power system. Now, we are pleased to announce that we are offering special promotions so that you can buy this excellent model at a more affordable price. If you are interested in Volvo V60, now is an excellent time. Don’t miss this rare opportunity. Go to our dealer now to learn more details and enjoy this offer!

　　

　　With the delivery of Ideal L9 (Parameter | Inquiry), Ideal Official has recently received a lot of feedback about the product experience. A few days ago, LI officially released the ideal L9 product experience improvement plan, including three-screen simulcast, three-screen simulcast, mobile App car control authority and other functions, all of which are planned to be realized through the next OTA upgrade and the fourth quarter.

　　1. Three-screen simultaneous playback and three-screen simultaneous projection function

　　When many people watch videos and play games in the car, the "interoperability" of the three screens is very important. This requires two new functions to support: three screens play the same video or three screens project at the same time.

　　In the fourth quarter, three-screen simulcast and three-screen simulcast will be realized through OTA. Iqiyi will be the first application to support three-screen simulcast, and other video applications will follow. At that time, no matter in the front row or the back row, everyone can enjoy watching videos and playing games.

　　In order to better enhance the screen projection experience, we will also launch "Double Type-C Direct Projection Line" and "HDMI to Type-C Direct Projection Line" in the official mall, which is compatible with more game consoles, mobile phones or tablets. It is expected to go online on September 25th.

　　2. Problems of three-screen scanning code login application

　　At present, the relationship between the three screens in the L9 car is equivalent to the three tablets we use at home, and the applications in each screen need to scan the code separately to log in. For users who have just picked up the car, it is really cumbersome. In order to solve this problem, we have a preliminary solution at present, and some applications can complete the login of three-screen applications in the same screen in the fourth quarter.

　　3. The sharing function of the car control authority of the mobile App.

　　When many people want to use the same car, everyone needs a "mobile phone key", but privacy and convenience need to be taken into account at the same time. At present, we have formed a preliminary plan internally and plan to OTA in the fourth quarter.

　　4. Small refrigerator experience improvement

　　L9′ s mini refrigerator can only be opened in the second row, but we found that the driver and passenger also have the need to use the mini refrigerator. In the parking scene, when people sitting in one row reach for the small refrigerator in the second row to get drinks, the cooling or heating mode may change due to accidental touch.

　　In order to solve this problem, in the fourth quarter, we will increase the switch of small refrigerator door in the central control panel. At the same time, the continuous working function of the small refrigerator after leaving the car will become a long-term setting item, which can keep the small refrigerator working after locking the car only once.

　　5. Air conditioning logic optimization

　　In order to make the automatic air-conditioning function meet more people’s car habits, the automatic air-conditioning function of L9 provides "five automatic grades", with the first gear being the weakest and the fifth gear being the strongest.

　　In the current logic, after the "automatic mode" is selected in the screen, the "automatic 1st gear" is entered by default, so when the car is very hot, everyone will feel that the cooling is not fast enough. In the next OTA, we will optimize it to "Automatic 3rd gear" by default after selecting the automatic mode, which is also the most comfortable air volume level, taking into account the cooling/heating speed.

　　In the remote air conditioning function, the remote air conditioner will be changed to "automatic 5th gear" by default to realize rapid cooling/heating, which will also be optimized in the next OTA.

　　6. The stability of the 5G network of the vehicle is improved

　　L9′ s 5G network uses an Internet of Vehicles card, which is different from our commonly used mobile phone card. In the same area, network service providers have different network configuration strategies for car networking cards and mobile phone cards, so their actual network performance may be inconsistent. In the previous network test, we have covered most cities in China, and at present, we are also jointly conducting road tests in more cities to continuously improve the network stability in various regions.

　　In addition to the operator’s reasons, some strategies of the car itself may also lead to poor network experience, which may cause problems such as slow recovery of the network in and out of the basement and occasional disconnection of the App car control. We will optimize them in the next OTA and the fourth quarter.

　　7. Sound effect optimization

　　Based on L9′ s high-quality audio system hardware capability and everyone’s feedback, we optimized the audio effect, which will be realized by OTA in the fourth quarter.

　　8. Navigation-assisted driving experience is improved.

　　Navigation-assisted driving relies on high-precision maps, but the update speed of maps can’t keep up with the changes of actual road conditions. For example, after the high-speed construction section in a certain place is over, if the map is not updated in time, it will lead to the degradation of navigation-assisted driving, accompanied by sound reminders. This will cause the use of navigation-assisted driving to be interrupted occasionally, which is not continuous enough.

　　In the fourth quarter, we will combine the ability of map positioning and visual perception to greatly reduce the degradation in the use of navigation-assisted driving functions. At the same time, we will greatly improve the accuracy of the speed limit value of navigation-assisted driving.

　　9. Mobile phone Bluetooth key experience optimization

　　In the next OTA, we will further optimize the functions of "automatic locking when leaving the car" and "automatic unlocking when approaching" of the Bluetooth key of the mobile phone, so as to solve the problem that the timing of automatic unlocking is inconsistent with everyone’s daily car habits.

　　Of course, in addition to the new functions and optimization projects mentioned above, we are still planning more new functions and solving some experience problems, such as the occasional car control of mobile App, inaccurate accompanying mileage in App, etc.

On November 15th, official website, Ministry of Industry and Information Technology, released the contents of the Announcement of Road Motor Vehicle Manufacturers and Products (the 377th batch) and the Catalogue of Energy-saving and New Energy-using Vehicles with Vehicle and Vessel Tax Exemption (the 56th batch), among which two Xiaomi brand pure electric cars, which have attracted much attention from the market, were officially exposed for the first time.

According to the public information, the two cars exposed by Xiaomi this time are pure electric cars, the models are SU7 and SU7 Max/Pro respectively, the product trademark is "Xiaomi", and the manufacturer is Beijing Automotive Group Off-road Vehicle Co., Ltd.

In terms of size, the length, width and height of the two cars are 4997mm, 1963mm and 1455mm respectively, and the wheelbase is 3000mm, which is positioned as a C-class car.

In addition, the public information shows that the English LOGO with the tail labels "Beijing xiaomi" and "Xiaomi" are also displayed at the rear of the two cars.

In terms of power battery, SU7 is equipped with lithium iron phosphate battery, and the supplier is BYD’s Foday battery. The SU7 Max/Pro is equipped with Contemporary Amperex Technology Co., Limited’s ternary lithium battery;

As for the motor, the motor of SU7 comes from United Automotive Electronics Co., Ltd., and the peak power of driving motor is 220kW. The motor on the SU7 Max/Pro comes from Suzhou Huichuan United Power System Co., Ltd., and there are two power options: 220kW and 275kW.

Although the manufacturers of the above two Xiaomi cars are all Beijing Automotive Group Off-road Vehicle Co., Ltd., the follow-up models of Xiaomi should be produced in their own factories. At present, Xiaomi’s automobile factory in Yizhuang, Beijing is under construction. Recently, there is market news that the construction of the project is divided into two stages. The first stage began in April 2022 and has begun to take shape.

In November, Xiaomi held a closed meeting in the park, and invited related enterprises from the mobile phone and automobile supply chain, including BAIC Group. Xiaomi said at the time that the first car of Xiaomi Automobile would be mass-produced in the first half of 2024.

Now, with the real appearance of Xiaomi Automobile in the public list of the Ministry of Industry and Information Technology, it is also announced that Xiaomi Automobile is progressing smoothly and is expected to be mass-produced and listed in the first half of 2024 as planned.

According to Lei Jun’s plan, the first model of Xiaomi Automobile plans to sell 100,000 vehicles in the first year, and then deliver 900,000 vehicles in the next three years, "entering the first camp in the industry in 2024".

Editor: Xin Zhixun-Linzi

"My Weibo is generated and published by Mind GPT. He is good at surfing the Internet and surfing online. I am responsible for being amiable offline. Weibo’s remarks cannot represent me personally. " Recently, Li Xiang, Chairman and CEO of LI, posted on social platforms.

Li Xiang, Chairman and CEO of LI. Photo courtesy of enterprises

The spring breeze is full of horseshoe disease, and running all the way, LI, led by Li Xiang, has been "super-class" all the way. For a long time, LI has been learning from Apple’s products. Li Xiang said in the first quarter earnings conference call in LI in 2022: "I will look at my own ability after ten years, hoping to make it the same level as Apple."

However, under the pressure of M7, Li wants to lead the team to "learn Huawei in an all-round way" in the second half of 2022. LI, led by the "crazy" Li Xiang, is running wildly in sales, far exceeding Weilai Automobile and Xpeng Motors.

At the same time, LI’s pricing is also "beyond the standard", with the product price range from "150,000 yuan to 500,000 yuan" to "200,000 yuan to 500,000 yuan", and the pricing of pure electric vehicles will exceed 500,000 yuan by the end of the year.

LI’s strategy is also rushing, upgrading from a scale of 10 billion to a comprehensive matrix organization with a scale of 100 billion. Release the "dual energy strategy", build more than 300 high-speed charging stations by the end of 2023, and expand its charging station network to 3,000 by 2025. LI is marching towards 500 billion revenue.

Li Xiang, Chairman and CEO of LI. Photo courtesy of enterprises

Sales are running wild.

"LI has delivered more than 20,000 vehicles for three consecutive months. As of June 18, LI has sold 19,800 vehicles this month, and we will hit the higher monthly sales target of more than 30,000!" Before the Dragon Boat Festival, LI was full of confidence in June sales data.

LI relies on intensive product release. In June, 2022, LI released the Ideal L9, ending the history of living on one car for four years. On the eve of the National Day that year, LI released the ideal L8 of Li ONE replacement model.

At the same time, LI’s "three children" ideal L7 was "premature". At the conference of Ideal L8, LI released Ideal L7 "incidentally". Finally, the ideal L7 came out in February this year.

With the joint blessing of Ideal L7, Ideal L8 and Ideal L9, LI’s monthly sales increased. From January to May this year, the sales volume in LI was 15,100, 16,600, 20,800, 25,700 and 28,300 respectively.

At the same time, Weilai Automobile and Xpeng Motors in Weili met with growing pains. From January to May this year, the sales volume of Weilai Automobile was 8500, 12200, 10400, 6700 and 6200 respectively. In the same period, the sales in Xpeng Motors were 5200, 6000, 7000, 9000 and 7500 respectively.

"All the stocks in Li ONE have been sold out, and the limit of weekly production capacity in June is 7,500 vehicles. The core tasks in the third quarter are: L8 and L9 return to the monthly delivery of 10,000 vehicles, and L7 challenges the monthly delivery of 15,000 vehicles. Li ONE’s inventory sales of more than 600 vehicles per week, L8 Air will all be transformed, and it is not difficult to sell more than 10,000 vehicles per month. " LI Chairman and CEO Li Xiang said.

At the same time, in June, the website of the Ministry of Industry and Information Technology showed that LI was officially granted the qualification of Beijing LI Co., Ltd. According to the current capacity planning, there are two production bases associated with this qualification, namely LI Green Smart Factory in Shunyi District of Beijing and Changzhou Intelligent Manufacturing Base in LI, Changzhou City, Jiangsu Province.

At present, Li ONE, Ideal L9, L8 and L7 are all produced by Changzhou Intelligent Manufacturing Base in LI. Beijing Green Smart Factory in Shunyi officially started construction in October, 2021. The factory was transformed by the former Beijing Hyundai No.1 Factory. The whole project investment exceeded 7.5 billion yuan, and it is planned to be officially put into production this year. After commissioning, it will achieve an annual production capacity of 100,000 vehicles.

In pursuit of victory, LI announced in June that the first pure electric vehicle "Ideal MEGA" will be officially released at the end of this year. "I am confident that it will become the first sales volume of all passenger cars with a price of more than 500,000 yuan, regardless of energy form and body form, breaking the traditional cognition that high-end pure electric vehicles cannot become explosives."

The reason why LI can stand out among the new forces in car manufacturing is that Han Weidong, an analyst at Guosen Securities, believes that LI has adopted the dual-technology route of extended-range electric and high-voltage pure electric, which has well adapted to the needs of customers in the period of automobile electrification transformation. In the case that the problem of charging energy for pure electric vehicles still has shortcomings and cannot adapt to all travel scenarios, extended-range electric vehicles are an excellent transitional choice. It has better cost control ability and higher overall operating efficiency. Compared with the mainstream new force car companies, all business indicators and operating indicators in LI are at the best level.

Prices are running wild.

Under the rush of sales, LI’s pricing ceiling continued to break through. The pricing of the first pure electric vehicle "Ideal MEGA" will exceed 500,000 yuan.

As early as February 2021, the price range of products in LI was 150,000 yuan to 500,000 yuan. In August of that year, when it went public in Hong Kong, the LI prospectus adjusted the price range of smart electric vehicle products. The lower limit of the price range has been raised from 150,000 yuan to 200,000 yuan, that is, "strategically focus on new energy vehicles with prices ranging from 200,000 yuan to 500,000 yuan".

Shen Yanan, co-founder and president of LI at that time, told the Beijing News Shell Finance reporter that it is a fast-growing market to further define the product positioning as family-made cars. The market size of 200,000 to 500,000 yuan will exceed 5 million vehicles this year, and it is expected to exceed 8 million vehicles in 2025. We are more willing to focus on this price range. In addition, pricing is also related to the positioning of luxury smart electric vehicles.

In fact, the prices of ideal L7, ideal L8 and ideal L9 are all between 300,000 yuan and 500,000 yuan. Regarding the firm pricing, Li Xiang once said, "Many people say, why doesn’t the ideal reduce the price to less than 300,000? The same problem, consumers do not accept a good brand of medium and large SUVs sold for more than 200,000. "

However, Li thought it might be necessary to pay attention to a situation. In the first quarter of 2023, LI’s revenue was 18.79 billion yuan, and a total of 52,600 new cars were delivered, with an average price of 357,200 yuan. The average price is equivalent to the pricing of the ideal L7. At present, the sales of the ideal L7 also contribute the most.

The price of "Ideal MEGA" will exceed 500,000 yuan, or it is related to LI’s high investment. LI has previously issued a "dual-energy strategy" which includes two major directions: "intelligence" and "electricity". In June, Liu Qiang, the person in charge of power drive in LI, said, "In terms of power strategy, LI will build a 5C model with a charging time of 9 minutes and 30 seconds and a battery life of 400 kilometers, a 5C super charging network and an automatic charging robot to effectively solve the two major problems of slow charging speed and long-distance charging difficulty."

Zeng Duohong, an analyst in soochow securities, believes that the launch of new pure electric products will improve the layout of the company’s new energy vehicle product line. The L series extended range product line will match the pure electric product line launched in 2024-2025, and rely on core technologies such as 800V high voltage +5C battery +Mind GPT+ scenario NOA to help the overall sales/market share increase continuously.

Zhang Xiang, a visiting professor at Huanghe Institute of Science and Technology, believes that the competitiveness and attractiveness of the first pure electric vehicle in LI may not be as good as that of the extended-range vehicle, because the market development stage and situation are different. At first, there were few competing models of extended-range vehicles, and the market was a blue ocean; At present, there are many competitors in the pure electric vehicle market, such as Tesla and BYD.

"Now the market competition is very fierce, the growth rate of the new energy automobile industry is slowing down, and the growth of LI may also slow down. In order to maintain growth, LI should expand its product matrix, and its products should sink. It can’t just do more than 300,000 yuan, but also sink to 200,000 yuan, otherwise the growth momentum may be slowly lost." Zhang Xiang believes.

The strategy is running wild

Li Xiang has always been a fanatical fruit powder, and his products have always been in line with Apple: the doll strategy of "one configuration" is similar to that of the early iPhone with only one model; Drawing lessons from Apple’s product model, besides the Pro version and Max version, the Air version is launched.

Li Xiang was influenced by Huawei again. In June, Li Xiang wrote, "In the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent, and for a long time we have no strength to fight back. HW’s super ability directly caused Li ONE’s sales to collapse and stop production in advance. It lost more than one billion in one quarter, and the team was disabled. I couldn’t sleep at all. Our ability was really poor, and it collapsed in the face of people’s very basic moves, which caused a large number of product experts who struggled in the front line to leave. "

In fact, at the end of June, 2022, LI’s "two children" ideal L9 was released, which was called "the best flagship SUV for home use within 5 million" by Li Xiang, and the delivery volume of LI in August of that year suffered a "waist-cutting" drop. In the third quarter of 2022, the delivery volume was 26,524 vehicles, with a year-on-year increase of only 5.6%; The company’s net loss expanded year-on-year.

In fact, the asking M7, regarded by Li Xiang as a super rival, sells for around 300,000 yuan. At that time, Huawei Yu Chengdong proposed that "the goal of M7 is still to surpass the comfortable and intelligent experience of millions of luxury large SUVs and MPVs."

In the face of pressure, Li Xiang introduced that at the end of September 2022, the company held a strategic meeting to reach a consensus to comprehensively study Huawei, upgrade the matrix organization as soon as possible, and be able to fight positional warfare and bid farewell to guerrilla warfare completely. "Our management team has bought no less than ten public books on HW. We were surprised to find that the painful problems we encountered in product research and development, sales and service, supply and manufacturing, and organization of finance and economics were solved more than ten years ago, even twenty years ago."

Determined to learn from Huawei, in December 2022, LI launched a comprehensive matrix organization upgrade with an annual income of 100 billion yuan. "In the development stage from 0-1, speed is efficiency, and the vertical organization model has helped us achieve a revenue scale of 10 billion, and we have done very well; From the development stage of 1-10, quality has become efficiency. We need to use organizational upgrading to achieve a breakthrough in the scale of billions of income and challenge the scale of trillions of income. " Li Xiang said.

At the Shanghai International Auto Show in April, 2023, LI released a "dual-energy strategy" with two directions: intelligence and electric energy. By 2025, LI will form a product layout of "one super flagship+five extended-range electric vehicles+five high-voltage pure electric vehicles", which will be oriented to a market of more than 200,000.

With the continuous high sales volume, when Li Xiang forwarded the news that "new energy vehicles are exempt from vehicle purchase tax" on June 21, he said, "Very good, and directly gave a four-year stability policy. There is no excuse for our team to achieve the strategic goal of the company in 2025. 1.6 million vehicles/year, 500 billion revenue, verified in early 2026! "

Li Xiang and LI running all the way, all the way "super class".

Han Weidong believes that it is predicted that the company’s total revenue in 2023 will continue its rapid growth in recent years, reaching a scale of about 90 billion yuan, mainly due to the rapid increase in automobile sales again. In terms of profitability, it is predicted that the company will turn losses into profits in 2023. Under the background of increasingly fierce competition in the industry, it is expected that marketing and management expenses and research and development expenses will continue to grow at a high rate, which will erode the total profit scale to some extent. At the same time, it is predicted that the company’s revenue level will continue to grow at a faster rate in 2024, reaching a scale of more than 130 billion yuan, and the profit level is expected to be significantly improved.

Beijing News Shell Financial Reporter Chen Weicheng

Editor Xu Chao

Proofread Liu Jun

[car home Industry] This week, many new cars have reported the latest news, which makes people feel that even buying a car in the latest year should be prevented from "chopping hands".

Xu Jiayin, whom I haven’t seen for a long time, suddenly appeared for platform 5 of Hengchi. It seems that Boss Xu really loves Hengchi. A whole new generation appeared, and if you can’t afford it, you can only have an eye addiction, but then again, this car really has a little taste. The Q1 financial report was released, and I have to say that it was really profitable. The stock price immediately reached an all-time high. Did you get on the bus?

More exciting, look down.

Hot news this week

■ The Q1 financial report for 2022 was released, and the gross profit margin of automobiles reached a new high of 32.9%.

■ In cooperation with Horizon official announcement, some models will be equipped with Journey 5 in 2023.

■ World premiere

■ Anson China Global Distribution Center was closed due to the epidemic.

■ Contemporary Amperex Technology Co., Limited EVOGO power exchange service started in Xiamen.

■ M7 exposure

■ The Ministry of Industry and Information Technology has set up a "white list" of 666 enterprises operating in Shanghai.

■ Zhiji L7 Dynamic Edition is on the market, with a price of 368,800 yuan.

■ Xu Jiayin Experience Hengchi 5

■ Faurecia and Hella merged to publish the Chinese name "Freia"

New car release

■ M7 exposure

A few days ago, AITO brand officially released the official appearance map of its model M7. The new car as a whole looks atmospheric and is expected to be released within the year.

Judging from the previous declaration, the length, width and height of the new car are 5020/1945/1775mm and the wheelbase is 2820mm respectively. At the same time, the car will adopt a six-seat layout.

In the power part, the new car will also be equipped with an extended-range power system consisting of a 1.5T four-cylinder turbocharged range extender and a motor provided by Huawei. Among them, the maximum power of engine is 92kW, and the rated power/peak power of motor is 72kW/200kW.

■ World premiere

On April 20th, the brand-new 7 Series and pure electric car i7 were launched simultaneously in China, Germany and the United States.

Inspired by China, the i7 is made by German technology, which is the fifth pure electric vehicle released in China. The other four models are iX3, i3, i4 and iX. In terms of body size, the length, width and height of the i7 are 5391*1950*1548mm and the wheelbase is 3200mm. It is the largest 7-series sedan ever.

In the interior, the design of the front row of the new car is exactly the same as that of iX, but Qualcomm’s 8155 chip is adopted for the first time, and a 31-inch movable screen is added in the back row to meet the entertainment needs of the passengers in the back row, and the screen meets the playback effect of 8K video. Iqiyi and Huawei Mall have entered the entertainment system.

■ The listing price of Zhiji L7 Dynamic Edition is 368,800 yuan.

On April 17th, Zhiji Automobile announced that L7 was officially listed. After the price of L7 Pro version was 408,800 yuan on March 29th, this time, Zhiji Automobile announced that the price of L7 Dynamic was 368,800 yuan.

Users who have not locked the order can freely change the purchased model, and users who have locked the order can also contact the user to change the model as needed. The deadline for angel wheel users to lock the order is May 29, the deadline for A wheel users to close the order is April 29, and the deadline for locking the order is June 17.

In appearance, the length, width and height of Zhiji L7 are 5098*1960*1485mm, the wheelbase is 3100mm, and the drag coefficient is 0.21Cd. In addition, it is worth mentioning that the DLP light projection headlights equipped with Zhiji L7 pro version have a projection resolution of 2.6 million pixels and an AI vision chip with 3 TOPS computing power. At the same time, the ISC front and rear interactive lights can realize 255 levels of brightness independent adjustment, two-color control and 30000nits ultra-high brightness. It can realize the interaction between lights and words in navigation, distance reminder, electricity reminder, pedestrian comity and other scenes.

Attack the main engine factory.

■ In cooperation with Horizon official announcement, some models will be equipped with Journey 5 in 2023.

On April 21st, it announced that it has reached a fixed-point cooperation with Horizon, and will carry the Horizon autopilot chip Journey 5 on some of its models, so as to create an integrated parking and navigation scheme and realize high-level autopilot function.

According to the plan, the model equipped with Horizon Journey 5 will be listed as early as mid-2023. It also became the first car company to officially launch Horizon Journey 5.

By the end of 2021, more than 1 million AI chips had been pre-installed and shipped. Journey 5 is its third-generation car-level chip, with a single AI computing power of up to 128TOPS, supporting 16-channel camera sensing calculation, and supporting multi-sensor fusion, prediction and planning control required by autonomous driving.

On April 20th, Horizon unveiled its high-speed NOA pilot-assisted driving scheme. The system is called Pilot 3, and it is equipped with three Journey 3 chips, and finally the power is 15TOPS. The sensor is equipped with 6 cameras, including 1 front view, 1 rear view and 4 side views, and is used in conjunction with the high-precision map from Gaode.

■ The Q1 financial report for 2022 was released, and the gross profit margin of automobiles reached a new high of 32.9%.

On the 20th local time, the financial report for the first quarter of 2022 released by the United States showed that the company’s revenue in this quarter was US$ 18.756 billion, up 81% year-on-year. The gross profit margin of the automobile business was 32.9%, a record high.

The financial report shows that the company’s revenue in the first quarter was 18.756 billion US dollars, up 81% year-on-year, exceeding the market expectation of 17.8 billion US dollars. The net profit in the first quarter was 3.318 billion US dollars, far exceeding the 438 million US dollars in the same period last year. In the first quarter, the revenue of automobile business was 16.861 billion US dollars, an increase of 87% compared with the revenue of 9.002 billion US dollars in the same period last year. The gross profit margin of the automobile business reached a record 32.9%.

It is said that the increase in the company’s revenue is partly due to the increase in the number of cars delivered and the increase in the average selling price.

CBS reported that in 2021, a record 936,000 vehicles were delivered, an increase of 87% over 2020. Earlier this month, it was reported that the company delivered a record 310,000 vehicles in the first quarter of 2022, a year-on-year increase of 68%. In the earnings conference call, CEO Elon Musk and CFO Zachary Kirkhorn said that they are still confident that the delivery volume will increase by at least 50% on the basis of 2021 this year.

■ Xu Jiayin Experience Hengchi 5

According to the official news of Hengchi Automobile, on April 21st, three Hengchi 5s appeared in Guangzhou Evergrande Center, and Xu Jiayin, Chairman of Evergrande Board of Directors, and the management team experienced Hengchi 5s in all directions.

According to Liu Yongzhuo, President of Hengchi Automobile, all the work of Hengchi 5 is progressing smoothly, and the pre-sale is about to be fully launched. The first batch of exhibition experience centers and sales centers of Hengchi will be opened in 15 key cities such as Tianjin, Shanghai and Guangzhou in the near future.

Prior to this, Evergrande Group held a high-profile global creditors’ conference call, and before this important meeting, Xu Jiayin specially presided over the mobilization meeting of Evergrande Automobile to "achieve Hengchi 5 mass production in three months". Xu Jiayin once asked the Evergrande team to work hard for three months and mass-produce Hengchi 5 on June 22nd, laying a solid foundation for the healthy and sustainable development of Evergrande.

Supplier dynamics

■ Anson China Global Distribution Center was closed due to the epidemic.

Anson issued a circular letter on April 18th, stating that with the government’s tightening of closure measures, especially in Shanghai, our global distribution center in China was forced to close, which affected our business.

Previously, Shanghai distribution center was responsible for the distribution of goods in Shenzhen, Suzhou and Leshan. According to the data of Anson official website, Anson Shanghai Solution Engineering Center (SEC) was established in 2010, focusing on the development of power management solutions, focusing on automotive applications and providing a development platform.

It is reported that Ansenmei has three factories in China, which are located in Leshan, Suzhou and Shenzhen. In addition to the closure of these places affecting local business, smaller cities have also begun to strengthen their closure. The company is also closely responding to the interruption of suppliers of materials, equipment and services.

■ Faurecia and Hella merged to publish the Chinese name "Freia"

On April 22nd, FORVIA, the seventh largest automotive technology supplier in the world, announced that the Chinese name of the group was Freia.

On January 31 this year, Faurecia completed the acquisition of the controlling equity of Haila. On February 7th, Faurecia and Hella announced that the merged new group was named FORVIA. FORVIA stands for action and required agility, as well as the commitment, confidence and measures of the new group to promote the transformation of road travel mode.

The Chinese name of the new group, Freya, combines the Chinese transliteration of its English name FORVIA. At the same time, it is also the inheritance and continuation of Faurecia brand and culture, which indicates that the new group will continue to highlight the core elements of Faurecia and Haila brands. In addition, the word "Rui" in the Chinese name is originally meant to be a token made of jade, and at the same time represents auspicious signs.

According to Freya officials, under the names of FORVIA and Freya, the new group will integrate the complementary technological and industrial advantages of Faurecia and Hella and become a reformer who foresees and realizes the transformation of travel.

■ Contemporary Amperex Technology Co., Limited EVOGO power exchange service started in Xiamen.

On April 18th, the EVOGO power exchange service was officially launched in Xiamen. The first four quick-change stations that started the service were located in Siming District, Huli District and Haicang District of Xiamen. It is estimated that by the end of this year, 30 quick-change stations will be completed in Xiamen. By then, there will be a quick change station within every 3 km service radius on Xiamen Island.

It is reported that at present, the lowest monthly rental price of chocolate battery replacement blocks is 399 yuan/block, and the rental price will be dynamically adjusted according to the different usage conditions of users. The service price of the quick change station is equivalent to that of the quick charge station, and will be dynamically adjusted according to the site and time of the station.

In January of this year, Times Electric Service, a wholly-owned subsidiary of Contemporary Amperex Technology Co., Limited, released the power exchange service brand EVOGO and the overall solution of combined power exchange. The overall solution of combined power exchange consists of three products: "power exchange block, quick exchange station and APP". Chen Weifeng, general manager of Times Electric Service, said that the first batch of EVOGO power exchange services will be launched in 10 cities.

■ The Ministry of Industry and Information Technology has set up a "white list" of 666 enterprises operating in Shanghai.

On April 16th, the Shanghai Economic and Information Committee issued the "Guidelines for Prevention and Control of Epidemic Situation of Industrial Enterprises in Shanghai (First Edition)", which promoted enterprises to resume work and production in an orderly and effective manner, and required all district governments, towns and parks to actively support the resumption of work and production.

Previously, the Ministry of Industry and Information Technology has sent a working group in front of Shanghai to promote the stable production and resumption of production of key industrial enterprises and ensure the smooth operation of the supply chain of the industrial chain.

On April 5, the Ministry of Industry and Information Technology set up a "white list" of key enterprises in the field of industry and information technology, and concentrated resources to give priority to ensuring that 666 key enterprises in key industries such as integrated circuits, automobile manufacturing, equipment manufacturing and biomedicine resumed production.

In the "white list of the first batch of key enterprises in Shanghai" circulated on the Internet, there are 250 automobile-related enterprises, such as GM and others, among which Lingang is listed as "discontinued enterprises that need to resume work". (Text/car home Cheng Gong)

　　▌ This article source: Guangzhou Daily, Suzhou Public Security Micro Police, Fuzhou Public Security.

　　CCTV News:I don’t need my mobile phone number. Can I just stop it? If you think so, you are all wet!

　　The netizen bought a mobile phone card and accidentally found that the former card owner’s Alipay and other information can be known!

　　Recently, a message circulated in the circle of friends:

　　I helped my son to get a new mobile phone SIM card. As soon as I put it in my mobile phone, it shows that this number has been registered with WeChat (the contact number keeps popping up in the system, asking to add friends), and then I use this mobile phone number to check Taobao and Alipay, all of which are easily entered. Fortunately, I am a good person, otherwise the money in the bank card bound by this person may be inexplicably gone in a blink of an eye … …

　　This message came from a netizen named "Noisy Mom". She said that after buying this second-hand mobile phone card, she found that the former card owner used this number to bind too much information. She wants to find the former card owner and untie his bound things. But obviously, it is not possible to call this number again, so where can I find the former card owner?

　　Noisy mom searched the Internet for related questions, but who knows that some related "tutorials" jumped out: the mobile phone number is the login name, as long as you bind the mobile phone, and you can also tell you intimately whether this mobile phone is registered with Taobao or Alipay; Don’t know the login password? The system will also tell you what to do if you forget your password. You only need a mobile phone verification code.　

　　That is to say, as long as you have your mobile phone number, your account number and password! Give it a try, if you really enter this card owner’s Taobao account, you can see all kinds of information — — Where did you go to college, where did you often receive the goods, where did you live, where did your girlfriend live, where did you go before, and where did you go now … …

　　When logging in to Weibo registered with this mobile phone number, even the password is the default, and all the Weibo information that you and others can see is presented one by one, so that you can not only know the life experience of the original card owner, but also know some subtle moods at a glance.

　　With this simple method of resetting the password, you can definitely get into Alipay and the bound bank card. As long as you go in, you can control the money inside like a master. Think carefully and be extremely afraid!

　　Former card owner: I forgot to untie the number I used in college after changing it.

　　"Noisy Mom" found a frequent number through the information on the mobile phone card and tried to call it in the hope of finding the owner of the original number. When I heard the phone call from "Naomao", the other end of the phone was shocked. Soon, the noisy mother got in touch with the original owner of the mobile phone number.

　　The former owner of this mobile phone number said that it was used in college. After work, the company gave it a new number, and the old number was no longer used, but I forgot that it was also bound with Weibo, WeChat, Alipay and two bank cards.

　　"It’s met a good man! In the process of unbinding, the mobile phone verification code is constantly needed, and the mother keeps sending it. " It took a lot of effort, and the former card owner finally untied Alipay and other software with the help of his mother.

　　It turns out that the number you stopped using will be recycled by the sales number and given to others for the second time. If you used it to bind Weibo, WeChat, Alipay, bank card, etc. before and didn’t cancel it, it would be very dangerous! Most people may not realize it.

　　Operator: the data bound to other companies cannot be cleaned up after the mobile phone sales number is recovered.

　　The customer service staff of the communication operator said that if a mobile phone number is overdue for more than 60 days, it may be recycled, and when it will be released for reuse, the time may be long or short. This is not necessarily the case.

　　Why is there so much personal information bound to the recycled SIM card?

　　The customer service replied that this is a secondary numbering, and some information related to the operator company will be cleaned up, but there is no way to clean up the information of other companies.

　　Introduction: What should I do if my mobile phone is lost or my number is disabled?

　　1. Back up the phone book

　　Some people have too many important customers in their mobile phone address book, but they neglect it, and they don’t know it’s too late until they throw away their old cards. In addition, it is best to save the old card after replacing the mobile phone card to avoid being used by others.

　　2. The mobile phone number does not need to be cancelled in time.

　　Some friends directly abandon the old mobile phone card when changing the mobile phone number, thinking that it will automatically close and cancel as long as it is not used. In fact, although it will be automatically cancelled, it will take several months. During this period, the system will automatically deduct the monthly rental fee until it is cancelled. The mobile phone is connected with the user’s credit. Please cancel it in time for future business or banking business.

　　3. Change the bank card binding

　　After the mobile phone number is changed, it is necessary to modify the passwords of various bank cards and credit cards bound to it as soon as possible. You can also log in to online banking to modify online banking account information and change your mobile phone number. Those who have stopped selling their numbers can only bring their bank cards and ID cards to the business hall of the bank.

　　4. Change QQ number and WeChat binding.

　　Many people log in to QQ and WeChat directly through their mobile phone numbers. It is recommended to complete rebinding online before changing the mobile phone number.

　　5. Change application bindings such as Taobao and Alipay.

　　You can change the bound mobile phone number directly from the website. Taking Taobao as an example, changing the new mobile phone number requires the verification code of the original bound mobile phone. If you can’t receive the verification code, you can only apply for email replacement or contact customer service to modify it.

　　6. Change the Weibo binding.

　　Take Sina Weibo as an example.

　　7, change the mailbox binding

　　Take Netease mailbox as an example:

　　8. Change the registration information of 12306 Ministry of Railways train ticket in official website.

　　9. Member information change

　　Some supermarket credit cards and daily chemical store credit cards can enjoy discounts by directly saying the mobile phone number and involve points. Please also remember to change it in time.

　　Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

　　Can Mr. Li buy a tablet computer for 25.1 yuan from the paper towel respondents? There is really no pie falling in the sky. A few days ago, a number of consumers reported to the complaint platform of the quality report that a few days ago, they participated in the activity of buying a brand of tablet computers for 25.1 yuan launched by Tmall’s "Hanzhong Manotti Store". Unexpectedly, after paying for the purchase, they received a pack of paper towels.

　　On September 10th, The Paper first asked the store as a consumer whether there was any activity of snapping up tablets for 25.1 yuan, and the customer service of the store said that "tablets don’t have 25.1 yuan"; When asked why someone took part in the 25.1 yuan rush to buy a tablet computer, but received a pack of paper towels, the customer service never replied.

　　The Paper then called the store’s Shenzhen Manotti Trading Co., Ltd., but the phone could not be connected. Entering the sales page of this tablet computer in the online store shows that the product has been removed from the shelf.

　　According to one of the consumers, Mr. Li, on August 30th, a friend shared a 25.1-yuan activity launched by Tmall’s "Hanzhong Manotti Store" on WeChat group, and he placed an order to buy a new brand T8 ultra-thin 2019 tablet. After receiving the 20 yuan coupon, he actually only paid 5.1 yuan.

　　Surprisingly, a few days later, Mr. Li received the goods and opened the package with a pack of paper towels. He applied for a refund after repeatedly reporting to the store’s customer service that there was no result.

　　The negotiation record between Mr. Jiang and the store. Together with Mr. Li, Mr. Liu and Mr. Jiang, his WeChat friends, bought the tablet computer of the online store. Liu and Jiang told The Paper that they refused the store’s refund request after receiving the paper towels and asked the store to reissue the tablet computer.

　　According to the chat record between Mr. Jiang and the customer service of the store, he asked the merchant to reissue the tablet. The customer service said that Mr. Jiang had taken a deposit, saying that if he wanted the tablet, he would have to pay 300 yuan, otherwise he would only send a gift to Mr. Jiang by courier. At the strong request of Mr. Jiang, the customer service also said that it would reissue "genuine products".

　　Mr. Jiang asked the store to reissue the tablet case. On September 9, Mr. Jiang received the "genuine" tablet case reissued by the store. He thought it was a tablet computer, but when he opened the parcel, the so-called "genuine" was actually a tablet computer "full netcom leather case".

　　The order shows that the purchased product is a tablet computer. The Paper noticed that the online shopping order of Mr. Jiang and others showed that the purchased product was a brand "T8 ultra-thin 2019 new tablet computer 12 inches", which was configured as "the official standard of mobile Unicom’s 4G+WiFi video version 32G", and the price was 25.1 yuan. After deducting 20 yuan from the store coupon, the consumer actually paid 5.1 yuan.

　　As of the afternoon of September 10th, four tablet computers were sold in the "Hanzhong Manotti Store", with prices ranging from 278 to 1010 yuan. The tablet computers purchased by Mr. Jiang and others have been removed from the shelves.

　　In the "evaluation" of this type of tablet computer page, as of September 10th, there were 4,941 comments, and it is suspected that many consumers reflected in the comments that "they bought a tablet computer and received a paper towel".

　　In the Tmall store information, the store involved was opened on August 1, 2019, and the operator was Shenzhen Manotti Trading Co., Ltd., and its business projects included clothing, clothing design, technology development and sales; Operating electronic commerce, etc.

　　Another consumer, Mr. Liu, reflected the situation of "buying a tablet computer and receiving a paper towel" to the Taobao Tmall consumer hotline. Total recall, the Taobao Tmall consumer hotline provided by Mr. Liu, said that in this case, if the consumer confirms the receipt of the goods and feeds back the empty package to the platform, the platform will consider it as a brushing behavior, so it is not recommended that Mr. Liu confirm the receipt and contact him after checking with the merchant.