Recently, a reader initiated a small survey on our exchange group – Huawei asked which of the two cars, the new M7 and the ideal L7, would you choose?

Here are the responses from readers in the group:

That’s right, all ask the world about the new M7. Correspondingly, the order of the new M7 broke through 50,000 units in 25 days.

With this new car orders surge, the greatest sense of crisis is ideal.

According to 36Kr, in the last week before the festival, Li Auto held a strategy meeting to discuss its development direction in the next 5-10 years. One significant adjustment was that it was ideal to replace the first strong opponent by BYD with Huawei.

Although Huawei has always insisted on not building cars, its influence in the car circle cannot be shaken, and asking the new M7 to "come back to life" in a short period of time is the best proof. So after Cyrus hitched a ride, Chery was also waiting for Huawei to fire its own new energy vehicle.

Not only ideal, other car companies are also beginning to pay attention to this new opponent. Huawei’s tentacles are getting longer and longer, who will be the next to be squeezed off the table?

What are you afraid of Huawei?

The success of the new M7 is based on the popularity of the masses.

The public opinion of the mountain and tsunami can be seen and touched, and these can be converted into real orders. It is reported that Huawei aims to ship 60 million – 70 million smartphones in 2024, double the annual shipment (30 million) in 2022.

With the appeal of Huawei mobile phones in the end point market, Huawei’s empowered Q models have also begun to reflect.

During the National Day holiday, the new M7 has a maximum of 7,000 units in a single day. Since its listing in mid-September, the cumulative number of units has exceeded 55,000.

This achievement also made Yu Chengdong sigh "it’s not easy". Of course, in terms of product strength, the new M7 also has enough confidence. The starting price of the new M 7.2498 million yuan is 40,000 cheaper than the old model.

Huawei has invested 500 million yuan in research and development, and has made upgrades to the chassis and performance, space design and layout, and most importantly, intelligent driving.

The intelligent driving and intelligent cockpit are the killer features of the new M7.

The new M7 is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, and the most significant change is the addition of a lidar, which has the ability to assist driving in high-speed, urban, parking, and other scenarios.

HUAWEI ADS 2.0 is equipped with 27 sensors including 1 overhead lidar, 3 millimeter wave radars, 11 high definition visual perception cameras and 12 ultrasonic radars. It can realize NCA function based on BEV large model, road topology inference network and joint planning control without high definition map.

This is also Huawei’s greatest reliance. The urban smart driving pilot assistance (urban NCA) function will cover urban areas and expressways across the country in December this year.

The ideal AD Max 3.0 city NOA navigation assistance driving system has only been pushed to closed beta users since the second quarter of this year. It is expected to be pushed to more than 100 cities in China by the end of this year.

So from this round, Huawei is indeed far ahead, and even Li Xiang himself admits that their intelligent driving is half a year late.

And Huawei empowered the world, from birth to entry, as Huawei managing director, end point BG CEO, intelligent car solutions BU chairperson of Yu Chengdong, played a crucial role.

From "Yu big mouth" to "far ahead", Yu Chengdong can be said to be a "marketing wizard", but Lao Yu "although big mouth", but what goes around is technology.

The marketing focus was also technology. He was extremely good at packaging a certain technology in language, and then giving a review – far ahead.

Previously, Yu Chengdong said in an interview with the media that Huawei’s goal in entering the automotive industry is to be first, because no one will remember the second, and he once bluntly said that "the cattle I bragged about have basically been realized."

In this regard, Yu Chengdong is actually very similar to Li Xiang, the "king of Weibo", and he is a sharp-edged person in personality.

Therefore, Yu Chengdong was a person who understood both technology and marketing. Even as a new player, he could cut into the competitive Red Sea automobile market with a attitude of dimensional reduction.

How can the ideal be broken?

When a car company sells its cars better and better, and its competitors become more and more numerous, its original weaknesses will gradually surface. This is a good example of the reverse trend of the new M7.

The ideal obviously realizes this.

– His investment in intelligent driving has been slightly conservative and cautious.

36Kr reported that at this ideal autumn strategy meeting, intelligent driving became the core topic. Li Xiang reflected and concluded at the meeting that investment in intelligent driving should start half a year earlier, that is, from the middle of last year, we should go all out, rather than starting to increase efforts at the beginning of this year.

An important consensus was reached at the meeting, that is, "make up for the missed classes, and break the game by strengthening investment." After all, the ideal account still has 70 billion cash.

At the meeting, Wang Xing, Lu Qi and other shareholder bosses also said that "increase investment, and even sacrifice some efficiency" when talking about their attitude towards ideal smart driving.

Reviewing the time node of Ideal Smart Driving’s research and development, Ideal announced the start of high-precision maps in 2021, and only landed on high-speed NOA in December of the same year. In August 2022, Ideal officially delivered the Smart Driving 2.0 system on the L series.

Since then, the ideal of intelligent driving has been divided into two products: AD Max and AD Pro. AD Max 2.0 uses NVIDIA OrinX chip and Wesai car-grade lidar to deliver the first high-speed NOA product for visual fusion lidar; AD Pro 2.0 uses Horizon Journey 5 chip to deliver the first high-speed NOA product for pure visual perception.

Until September this year, Li Auto released the closed beta of urban NOA technology and commuter mode, and announced its city-opening plan, but it is worth noting that Li Auto’s city-opening plan is only limited to early bird users.

Under such a rhythm, it is not difficult to feel the actual landing ability of Li Auto’s intelligent driving function, which has a certain gap with friends such as XPeng Motors and Huawei.

Therefore, at this strategic meeting, the development of intelligent driving was also raised to an unprecedented level within the ideal.

First, the person in charge of the ideal internal perception and system was promoted to vice president respectively. On the third day after the National Day, Li Auto’s official account released more than 50 smart driving club recruitment positions.

Which covers the software algorithm, large model, vehicle hardware, testing, operation and other fields, intelligent driving algorithm engineer and a series of positions, most of the starting salary of about 30,000 yuan, large model and autonomous driving related positions, the highest monthly salary can reach 90,000 yuan.

At present, there are as many as 63 job openings for Ideal Smart Driving, covering visual perception algorithms, autonomous driving models, simulation platforms, map data engines, and other categories. The smart driving R & D team has also increased to 800 people.

All kinds of actions show that the weight of the smart driving business has been greatly increased within the ideal. Correspondingly, in the face of the current strong counterattack of the new M7 in the world, the ideal at this stage has decided to take advantage of its strengths and avoid its weaknesses, continue to strengthen the product longboard in the home market, and no longer compete with the new M7.

According to a report by 36Kr, the sales side has also changed its language, and does not take the initiative to mention the M7. If a car owner asks, they will say that an L6 model will be launched next year, which is the same price as the M7.

In addition to this, Li Auto’s product SOP plan has also been extended to 2027. During this period, Li Auto’s technology platform will experience an earth-shaking iteration. It is expected that by 2026, a new generation of technology platforms will be launched, with fully autonomous driving capabilities.

The two will fight

At the strategy meeting, many aspects of the ideal were planned, and the sea plan was also mentioned.

Ideally, going to sea will not be the ideal strategic focus for a relatively long period of time, and it may not be seriously considered until 2028. Before that, parallel exports will be the main focus.

In July this year, Li Xiang himself also sent a Weibo saying that Li Auto will not consider overseas markets before 2025, and will concentrate all resources to achieve the 2025 goal: to achieve the first sales volume of all luxury brands in the Chinese market, the annual delivery volume reaches 1.60 million vehicles, and to achieve revenue of 500 billion yuan.

The ideal is lofty, but it is indeed possible to achieve. Only 8 years after its establishment, the ideal has become the second most valuable car company in China after BYD. In 46 months, it has achieved the delivery of 500,000 vehicles.

How did Li Auto do it?

Li Xiang has publicly given the answer that growth is the core driving force of Li Auto, and every time he encounters a bottleneck, it is a time to frantically absorb growth. In his dictionary, growth is a closed loop composed of two parts, one is learning, the other is training, that is, practice.

Li Xiang himself is a very good learner and a reflective person, and the learning object is Huawei, which is also a competitor.

As early as June, Li Xiang released a small essay late at night, in which he reflected on the reason why the ideal ONE was discontinued early. Li Xiang admitted that it was because of the release of the original Q-World M7 that Huawei’s super capabilities directly caused the sales of the ideal ONE to collapse and stop production early, and the team was crippled.

In the case of failure, the ideal choice was to learn from Huawei. Li Xiang said that all the ideal management teams had purchased at least 10 Huawei public books to read.

Discovering that the painful problems encountered by Ideal in Product Research & Development, sales and service, supply manufacturing, organization and finance, etc., were solved by Huawei more than a decade ago, or even 20 years ago, which gave him a great shock.

And the ideal implementation of a talent rank system similar to Huawei’s, breaking down the ranks into more details, such as the original P9 sequence corresponding to more than 20 levels of the new rank, which can make "the promotion speed will be faster and have an incentive effect".

The same extended-range technology, similar product positioning and segmentation areas, make the world and the ideal destined to be entangled with each other. The old M7 in the world has impacted the ideal ONE, and now the new M7 has made the ideal feel the crisis again.

There will be a battle between the two, who will win? Another question is, who will you choose for the ideal L7 and the new M7?

　　On November 6th, 2023, the selection of "China Heart" 2023 Top Ten Engines and Hybrid Systems officially came to an end. Dongfeng Motor’s Mach-electric hybrid DH-i hybrid technology successfully won the "China Heart" 2023 Top Ten Engines and Hybrid Systems Award for its "super fuel-saving, super power, super quiet and super smoothness" in full speed range and all scenes. As the world’s first hybrid system integrating "power shunt+multi-gear series-parallel connection", Mach-electric hybrid DH-i technology integrates the characteristics of multi-gear series-parallel connection with good power economy and smooth power shunt, achieving a double breakthrough in performance and energy saving.

　　The "China Heart" Top Ten Engines of the Year, sponsored by Automobile and Sports magazine, ranks with "Ward Top Ten Engines" and "International Engine of the Year" as the top three engines in the world, and its authority and gold content in the industry are obvious to all. As a representative work of self-owned brand hybrid technology, Mach electric hybrid DH-i hybrid system technology won the "China Heart" Top Ten Engine and Hybrid System Award, which proved that China’s own brand has been ahead of the joint venture brand in the field of hybrid technology.

　　The strength is superior and the glory is added. The debut of Mach Power is the peak.

　　Mach-electric hybrid DH-i technology was born in Mach Power, an independent passenger car power brand owned by Dongfeng Motor, including Mach G, Mach MHD and Mach E, covering four major fields: oil power, hybrid power, electric power and hydrogen power. Since the official debut of the "Dongfeng Motor Brand Spring Festival" conference in 2021, Mach Power has successively won three top ten engines and hybrid systems of "China Heart", two special awards from the jury of CCTV Automobile Fengyun Festival, People’s Network "People’s Ingenuity" award and many other industry awards. The dazzling honor comes from extraordinary strength. Mach Power has been recognized by the industry for many years, and it is inseparable from strong technical reserves and profound research and development skills. This award-winning Mach-electric hybrid DH-i hybrid system is the third generation Mach-MHD hybrid system, and its performance parameters are ahead of the industry.

　　Mach-electric hybrid DH-i is the world’s first hybrid system integrating "power split+multi-gear series-parallel connection", which integrates the characteristics of multi-gear series-parallel connection, good power economy and good power split smoothness, and can achieve super fuel-saving, super power, super quiet and super smoothness in the full-speed scene of the whole vehicle. The hybrid system consists of a new Mach 1.5T hybrid special engine and Mach 4HD series hybrid electric drive. The thermal efficiency of the Mach 1.5T hybrid special engine is as high as 45.18%. It was certified by China Automotive Research Institute in early 2023, and the record has not been broken so far. The maximum power of the engine reaches 118kW and the maximum torque is 240Nm. Mach 4HD series hybrid electric drive has the most gears in the industry, 7 energy management modes and 26 working modes. Based on the self-developed intelligent control system, through continuous optimization and calibration practice on the whole vehicle, taking the optimal comprehensive efficiency as the core and combining with other performance requirements, the optimal mode and operating point suitable for each scene are intelligently selected. Under comprehensive working conditions, more than 95% working points of the engine are running in the high-efficiency range of the engine with thermal efficiency greater than 40%, thus improving the efficiency of the whole hybrid system and making the whole vehicle fuel-efficient, safe, smooth and powerful in the full-speed scene.

　　Hard core strength does not believe in the limit, and dongfeng fengshen Haohan PHEV is amazing.

　　There are two versions of Mach-electric hybrid DH-i, HEV and PHEV, among which the PHEV version, which participated in the "China Heart" Top Ten Engine Selection, has a maximum power of 265kW and a comprehensive maximum torque of 615 N m. Based on the 4-speed parallel connection/dual-mode power split, the PHEV version significantly improves the output torque of the wheel end from 0 to 90 km/h, with the peak torque reaching 5200Nm, and the hybrid mode accelerates to 6s level, and the climbing and overtaking abilities are significantly improved.

　　Thanks to the strength of Mach electric hybrid DH-i hybrid system, dongfeng fengshen Haohan PHEV has achieved the ultimate experience of power loss and fuel consumption as low as 3.8L/100km, comprehensive cruising range of 1,350 km, 0-100km acceleration in 6s and zero frustration in gear shifting, which fully embodies the brand connotation of Mach Power "extremely fast, extremely economical, extremely quiet and extremely demanding".

　　Driven by the strategy of "peak carbon dioxide emissions, Carbon Neutralization", the penetration rate of new energy in China automobile market continues to rise, and hybrid technology, as a new energy technology route that can not only give consideration to cruising range, but also improve energy efficiency, is increasingly welcomed by consumers in the market. Dongfeng Mach hybrid DH-i, with its strong strength and excellent technical indicators, has set a new benchmark for China’s own brand hybrid technology. With the blessing of industry-leading technology, Dongfeng will also bring more powerful, energy-saving, safer and more comfortable new energy products to consumers, and walk out of the road of new energy belonging to China’s own brand.

　　On March 30, 2015, the first new-generation Beidou navigation satellite (the 17th satellite of Beidou Navigation) was successfully launched at the Xichang Satellite Launch Base. Starting from this satellite, Beidou satellites will haveintersatellite linkIt allows various satellites to achieve barrier-free real-time communication in space, allowing for "space conversations" at any time.

　　Beidou No. 2: "Ten years ago, I didn’t know you, you don’t belong to me.

　　What is an inter-satellite link?Inter-satellite link refers to the communication link established between satellites, which can connect multiple satellites together to form a satellite network. Information sharing between satellites is achieved by means of electromagnetic waves, and wireless links with data transmission and ranging functions.The inter-satellite link of Beidou satellites is mainly used to realize information transmission and two-way measurement between Beidou satellites.

　　At present, other navigation systems in the world are studying "inter-satellite link" technology, and each has its own characteristics, such as the UHF band low-speed wide-beam inter-satellite link of GPS in the United States, the S-band low-speed wide-beam inter-satellite link of the Russian GLONASS navigation system, and the Ka-band phased array medium-speed inter-satellite link in our country.

　　Can’t live without you

　　Through the inter-satellite link, the independent operation of the Beidou satellite global system will be realized, the accuracy of orbit determination and timing will be improved, the injection frequency will be improved, and the dependence on ground stations will be reduced, effectively reducing the operation and management costs of the system.The management and maintenance of navigation satellites requires the support and cooperation of the ground station, and the user’s positioning accuracy depends on the accurate determination of the satellite position and satellite time by the ground station, and is injected into the satellite to broadcast to the user.

　　For example, the United States has military bases all over the world, and GPS ground stations can choose the best location around the world to achieve all-weather seamless coverage, high orbit determination accuracy, and high injection frequency. The main control station is located in Colorado, the mainland of the United States, with three injection stations: Ascension Island, Diego Garcia Island, Kwajalein Island, and five monitoring stations (Colorado, Ascension Island, Diego Garcia Island, Kwajalein Island, Hawaii Island).

　　Compared with GPS and Galileo, China’s Beidou relies more on inter-satellite links.

　　For security and other factors, our country has only carried out ground station construction in China, so when the satellite runs to the place where the ground station cannot observe, how does the Beidou navigation satellite work? The answer is that we have inter-satellite links. Each satellite can act as a "router", and it can manage overseas stars through domestic stars without building websites around the world.

　　What if a war breaks out and the ground station is damaged or disturbed? It doesn’t matter, with the interstellar link, our Beidou satellites can be self-reliant and self-sufficient, enter the autonomous operation mode without ground support, and continue to provide high-precision navigation, positioning, and timing services.

　　peacetimeThe high-precision inter-satellite/satellite-earth observation provided by the inter-satellite link can make up for the regional layout defects of the Beidou satellite navigation system monitoring station in our country, manage overseas satellites, improve the injection frequency, and improve the comprehensive service performance of the system.

　　The results show that the orbit determination accuracy of one ground station anchoring satellite-ground link and inter-satellite link data is similar to that of six L-band monitoring stations on the ground except that the orbital plane along the track direction accuracy is slightly worse. Combined orbit determination of inter-satellite link data and L-band data can improve the L-band orbit determination accuracy.

　　Special periodIn extreme cases such as ground station destruction or interference, the Beidou satellite system can operate autonomously with the help of inter-satellite links, providing high-precision navigation, positioning, and timing services within 60 days without ground support.

　　The inter-satellite link provides services for the Beidou system while also providing part-time services: providing communication and measurement and control support for spacecraft, missiles and other aircraft.

　　China’s intersatellite link system has entered the era of "smart phones", representing the technology trend of next-generation satellite navigation systems.

　　The most outstanding features include:

　　1, China’s inter-satellite link system, 70,000 km ranging accuracy to centimeter level, equivalent to seeing a hair strand dozens of kilometers away, the measurement accuracy is higher than GPS.

　　2. China’s inter-satellite link system is like a "mobile phone call", which is used by several people in a house and does not interfere with each other, while the GPS inter-satellite link is a "mass broadcast", which interferes with each other. One line works, and the other lines must be silent.

　　According to the Doppler effect, the electromagnetic wave frequency radiated by an object varies due to the relative motion of the wave source and the observer. The faster the object, the greater the error in the received frequency, and the Doppler shift will affect the communication performance.

　　Therefore, eliminating or reducing the influence of Doppler frequency shift on wireless communication is a problem that must be solved for wireless communication in high-speed motion, and the inter-satellite link needs to complete the fast acquisition and tracking of high-dynamic signals in a very short time.

　　The maximum speed of high-speed rail is 350KM/h, which is about 100m/s, while the relative speed of satellites can reach 5000m/s. The Beidou inter-satellite link can complete a series of complex signal processing such as capture and tracking at extremely high speed in 100ms, and complete the high-speed establishment and handover of the inter-satellite link.

　　Take China as an example.The country farthest from China geographically is Argentina, the distance between Beijing, China and Buenos Aires, Argentina is about 22,000 kilometers, and the farthest distance between the two satellites in space is 70,000 kilometers.

　　This 70,000 kilometers is the furthest distance in the world, but it is also the closest distance. Two satellites are 70,000 kilometers apart, but they always know where each other is, and the accuracy of satellite position prediction can reach the meter level. This accuracy is equivalent to accurately hitting a human-sized target in Argentina in China. This is not a hundred steps through the yang, it is a hundred steps through the needle.

　　The energy of the satellite is provided by two small solar panels. As an energy-limited system, the lower the power of the transmission is required, and the distance between the two satellites is so far. After a long space walk, the electromagnetic wave signal has long been submerged in the vast noise.

　　How low is the signal power that our interstellar link needs to receive? Simply put, it is equivalent to 1/1 billion of the signal power received by our mobile phones. Cunning enemies are everywhere, always playing tricks in the dark, and the interstellar link has its own countermeasures. It can still work freely when the strength of the jamming signal is 100,000 times that of the useful signal.

　　The intersatellite link independently developed by our country can quickly capture satellite signals flashing 70,000 kilometers away from such a low signal power. Through the intersatellite link, China’s Beidou satellite can quickly complete a handshake when flying at high speed in the vast space. After the handshake, the information exchange between the two satellites is completed, and the distance between the satellites is accurately determined. The distance measurement accuracy of 70,000 kilometers can reach 1 cm.

　　In addition to the Ka intersatellite link that has been successfully verified, we also have a laser intersatellite link, which will be an intersatellite highway. Please wait and see.

　　At 7:18 on January 12, 2018, the 26th and 27th Beidou Navigation Satellites developed by the Chinese Academy of Sciences Microsatellite Innovation Research Institute were successfully launched at the Xichang Satellite Launch Center. With the "assistance" of the inter-satellite link, the Beidou-3 project’s global networking and system services are one step closer!

　　"Palm" grip technology fresh news (WeChat search techsina or scan the QR code on the left to follow)

　 　 　 　Cctv news Recently, with the success of Qingzhi Technology, an enterprise in Suzhou High-speed Railway New Town, in realizing the large-scale industrialization of intelligent driving products, and Innovusion (Tudatong) successfully completed the off-line of the 50,000th image-level ultra-long-range laser radar, the mass production capacity of enterprises in Suzhou High-speed Railway New Town in the field of intelligent driving has made a new leap forward, and "Intelligent Driving Avenue" is entering mass production.

　　According to the relevant person in charge of Tudatong, in July this year, the company has taken the lead in reaching the 10000th off-line of high-performance lidar. Facing the increasingly diversified application scenarios and the growing industry demand, the enterprise did not stop there. After three months of painstaking research, all resources were fully mobilized, and with the close cooperation of the team, rigorous debugging and testing, and deep running-in between the upstream and downstream of the industry, the production capacity finally climbed smoothly, achieving a breakthrough of 50,000 off-line image-level ultra-long-range laser radars, and boosting the large-scale application of high-performance laser radars in enterprises to a new level.

　　It is understood that TuDatong series products cover a complete combination of software and hardware, providing diversified solutions for different industries and application scenarios, and are widely used in different fields such as high-level assisted driving, automatic driving, intelligent networked cars, smart high-speed, rail transit and industrial automation. 50,000 image-level ultra-long-range laser radars are another big step for TuDatong to promote smarter, safer and better travel.

　　As the pioneer and main battlefield of the development of smart car networking industry in Xiangcheng District, Suzhou High-speed Railway New City actively seizes opportunities, plans ahead, tries first, and makes precise efforts in terms of industrial layout, platform building and policy support. As more and more enterprises realize technology mass production and get on the train, Suzhou High-speed Railway New City is taking the lead and contributing to Suzhou’s full integration into the Yangtze River Delta and building a strong city of socialist modernization.

On August 27th, Chery’s high-end brand Starway, with the theme of "Exploring the Future", presented the new M3X Mars Architecture 2.0 and AtlantiX, the first pioneer mass production concept car of this architecture, at Chengdu Auto Show.

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Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, and Hong Gaoming, assistant general manager of Chery Automobile Co., Ltd. unveiled AtlantiX.

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Fan Xing, deputy general manager of Xingtu Marketing Center, announced M38T Chinese name.

AtlantiX, the mass production concept car of the new flagship SUV Starway M38T in the 2.0 era. While relying on the new M3X Mars Architecture 2.0 to give M38T powerful products, Starway officially announced its Chinese name-"Eta Ursae Majoris" at this auto show.

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Hong Gaoming, Assistant General Manager of Chery Automobile Co., Ltd. introduced the technological highlights of M3X Mars Architecture 2.0.

Hong Gaoming, assistant general manager of Chery Automobile Co., Ltd. said at the press conference: "M3X Mars Architecture 2.0 integrates Chery’s global superior strategic resources, and is developed and manufactured according to luxury car standards. It is an advanced architecture representing the flagship value and forward-looking technology of Starway products, and it is also a technical carrier that drives Starway to the era of intelligence and hybrid electricity, laying a solid technical cornerstone for the global upward development of Starway brand 2.0 era."

??M3X Mars Architecture 2.0 is released, which will help the future products to be advanced in an all-round way.

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M3X, M means Mars, representing the spirit of continuous exploration of Starway brand, 3 representing the three core technical skills of Starway flexible hardware platform, intelligent network architecture and powertrain, and X representing infinite possibilities. This platform will generate more models to meet the needs of different customers. Since the release of M3X Mars architecture at the Beijing Auto Show in 2020, it has continuously empowered Starway products to release high-quality, high-quality and high-value kinetic energy.

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The newly released M3X Mars Architecture 2.0, on the basis of continuing the "three highs" advantages, has achieved six scientific and technological improvements in the four dimensions of safety, comfort, power and intelligence, which will help Xingtu to build better products and play a vital role in improving the future product layout. The architecture can realize the product matrix covering the A+ and B-class SUV/ car /MPV markets, covering the power forms such as PHEV/ICE/REEV, etc.

At this stage, M3X Mars Architecture 2.0 will produce 2.0TGDI+8AT, 2.0TGDI+7DCT and PHEV power systems, in which the maximum torque of 2.0TGDI is 400 N m, the thermal efficiency is more than 43%, the torque of 8AT is more than 400 N m, the power of 3DHT is more than 165kW, and the wheel torque is more than 4000 N·m, which is free according to the needs of the vehicle type. It also provides seven modes of all-terrain four-wheel drive system to achieve leading handling performance.

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The first body-in-white of Xingtu Eta Ursae Majoris Qingdao Super Factory.

Based on M3X Mars Architecture 2.0, the new cage-type energy-absorbing body technology will be adopted, which can meet the global N-CAP five-star standard in collision safety. Up to 85% of the whole vehicle is covered with high-strength steel, and 1,500Mpa ultra-high-strength thermoformed steel is used in key parts such as B-pillar, and the unique design patent of "double energy-absorbing box and double force-transmitting" path can better absorb and distribute the impact and energy generated by collision, meeting the stringent 25% small offset collision test standard.

Thanks to the independent development capability of the complete electrical architecture, M3X Mars Architecture 2.0 will bring a refreshing experience to smart cars. EEA4.0 advanced electronic and electrical architecture supported by Gigabit Ethernet, OTA and Autosar. It can easily meet the continuous upgrading needs of new energy, intelligent driving and intelligent cockpit. In addition to the typical NOP intelligent navigation driving assistance, ALC intelligent automatic lane change, AVP autonomous parking service and other high-heat functions, it also includes 21 ADAS basic functions and 11 high-order intelligent driving assistance functions.

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Eta Ursae Majoris mass production concept car AtlantiX

In terms of comfort, the M3X Mars architecture 2.0 will enjoy like a "magnetic levitation" through chassis CDC adaptive suspension, double hydraulic suspension and Queen’s car system. With the support of Qualcomm 8155 chip, the iterative Lion Lion Zhiyun system will bring a "four haves" intelligent cockpit with value, wisdom, emotion and temperature, and can always maintain the leading technology and comfortable experience through the continuous upgrade of OTA.

??Bring "Mars" to "Eta Ursae Majoris" and truly realize products empowered by technology.

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Eta Ursae Majoris real car map

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Eta Ursae Majoris mass production concept car AtlantiX

Starway Eta Ursae Majoris makes full use of smooth arc curves and full and tense curved surfaces to create a product perception of "luxury, technology, vitality and fashion". Among them, the design of "light language" will also become an important feature of the future starway family, expanding the traditional "point" and "source" to the streamer "beam" and the colorful "matrix". The X-type starship-type solar energy matrix daytime running light echoes with the through-type rear taillight belt of the Milky Way, giving drivers and passengers a sense of future and luxury while fully demonstrating the trendy, intelligent and energetic brought by science and technology.

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Eta Ursae Majoris mass production concept car AtlantiX

　　Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

　　The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

　　Webpage screenshot

　　Specifically, the Measures make the following provisions:

　　These advertisements are prohibited from being published.

　　— — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　— — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　— — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　These advertisements are subject to censorship.

　　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Advertisers shall clearly indicate "advertising"

　　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Who is responsible for the authenticity of the advertising content?

　　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　How to standardize "live broadcast with goods"?

　　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　"Make sure to close with one button"

　　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Do not mislead users to browse advertisements in these ways.

　　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　It shall not affect the normal use of the network by users.

　　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

Special feature of 1905 film network According to the preliminary statistics of the National Film Bureau, the total box office of the Spring Festival in 2023 was 6.758 billion yuan, setting a new record for the second box office of the Spring Festival in film history. Six films covered suspense, science fiction, comedy, animation and other topics, and presented audiences with one Spring Festival feast after another. With a box office score of 2.606 billion yuan, it led the Spring Festival with a harvest of 2.164 billion yuan, followed closely. What are the different features of this year’s Spring Festival? What about other films in the same period?

The Spring Festival in 2023 ended perfectly, and several films can be said to have their own points of view, with a total box office of 6.758 billion yuan. Liu Zhenfei, a data analyst of Cat’s Eye Research Institute, started from the market data and analyzed which data are worthy of attention and resumption: "The announcement period and pre-sale period of the Spring Festival this year are relatively tight, showing a trend of backward alignment or long-term announcement. The box office of 1.35 billion yuan on the first day of this year reached the level of previous years, but it can only rank fourth in the Spring Festival file in history. By the end of the schedule, it has ranked second in the history of the schedule, indicating that from the first day to the sixth day, the box office trend is more stable. This year’s Spring Festival file can achieve this more stable trend. On the one hand, the audience is constantly returning to the cinema, on the other hand, the overall film is better. "

This year’s Spring Festival movies are not only diversified in types, but also different in the duration of a single film. Among them, the head film Wandering Earth 2 lasted for three hours, and Manjianghong also lasted for two and a half hours. According to the box office weight, the average duration of this year’s Spring Festival movies is as long as 150 minutes. Compared with previous years, the longest duration of movies is about 130 minutes. As a direct result, the number of national screenings will definitely drop. From the data point of view, the number of movies this year is less than that in previous years, but the total number of people watching movies this year continues to increase, whether the length of time is increased or the number of movies is decreased.

The audience will not only pay attention to the type and duration of the film, but also pay attention to the ticket price. The average ticket price this year is 52.3 yuan, which is the first time that the ticket price has been lowered for seven consecutive years. Spring Festival is a popular consumption schedule that is in short supply, especially under the premise that the operation of cinemas in the past three years is not ideal, the price increase of the schedule is also within the audience’s understanding. However, this year’s Spring Festival stalls may be influenced by the negative comments on the price increase of last year’s Spring Festival stalls, or because of the pursuit of allowing profits to welcome guests, but the fare has been lowered, and this move is also conducive to the audience to enter the theater for consumption. According to the data, this year’s low-frequency movie users have improved significantly compared with last year; For high-frequency movie users, the proportion of ticket purchases has also increased slightly compared with the past. It can be said that this year’s Spring Festival file has made the film market show a thriving recovery trend because of the benefits of welcoming guests and the richer types of film supply.

Before the Spring Festival, many people would predict the situation of each film. In previous years, there was often a situation of one super and many strong, but this year was very special. Wandering Earth 2 and Manjianghong went hand in hand in the past few days, and you chased me and there was a situation of "two heroes standing side by side". Liu Zhenfei mentioned: "This situation is really rare. In the past, it was said that the counter-attack of the schedule or the birth of the dark horse all started from the low position and rushed to the high position, or fell down because of word of mouth, forming a big deficit. This year is different, "Man Jiang Hong" is gradually improving, and "Wandering Earth 2" has basically not dropped much, and there is such a so-called "dual-core drive" that goes hand in hand. "

In this situation, users of high-frequency movies will choose to have them all, while users of low-frequency movies will choose to watch either the hottest movie or the best one, which is reflected in the previous slots. No matter how much the total box office is, the audience’s flow or the bonus of the slots must be concentrated on the individual movies in the head, and the slots have been improved as a whole, but the capacity has not been improved.

This year’s "Wandering Earth 2" and "Man Jiang Hong", first, the audience is very different. The audience of "Wandering Earth 2" is mostly elderly or male, including those in first-and second-tier cities; The opening of "Man Jiang Hong" will be biased towards women or sink into the market, and then it will flow to large-scale users. From the genre point of view, one of the two films is more large-scale production and big scenes, and the other one has achieved layer-by-layer inversion and endless jokes in the plot, which has produced a good form of distinguishing the audience from the temperament. It can be said that one is literary and one is martial, which absorbs different audiences and finally forms a win-win situation that keeps pace with each other.

Under the premise of quantity, the types of this year’s Spring Festival stalls are very diverse, with as many as 11 types. Liu Zhenfei said: "Judging from the different types of films in this year’s Spring Festival, there are also some differences in urban areas across the country. For example, first-and second-tier cities will be more concentrated, such as Northeast China and North China, and the most prominent is "Man Jiang Hong"; In the southern region, it may be biased towards such fantasy animation, such as Wandering Earth 2, which will be biased towards some areas in East China and South China. Therefore, the richness of the types of Spring Festival files is also a different movie-watching map formed throughout the country, and audiences all over the country will choose a movie they really like. "

Therefore, the box office performance of this year’s Spring Festival file really gave all film practitioners a shot in the arm. Next, there will be a relay release of films. Behind the brilliant achievements of this year’s Spring Festival, we can find that the third and fourth lines have sunk into the market and returned to the market very quickly. Compared with the past few years, the whole trend of returning home has taken shape again.

In 2018 and 2019, the box office peak of audience in third-and fourth-tier cities reached around the third grade, and then slowly fell back; This year, it was not only on the first day of New Year’s Day, but also on the third day of the following year, the third-and fourth-tier cities reached the high point again, which played a timely supplementary role in the Spring Festival stalls. From the market point of view, it was the tide of returning home that brought the biggest benefits to the Spring Festival stalls.

With the popularity of movies, whether it’s "When the Wind Comes Again" or "China Ping-Pong’s Jedi Fight Back", there are still many popularity movies to be released in the future movie market. What can attract the audience to the cinema continuously is that these popularity movies are released every week, so as to train moderate and heavy fans to enter the cinema frequently, which has a regulating effect on the whole market and is a benign development for the cultivation of the schedule.

A few days ago, we learned from relevant channels that the new modelTang is expected to be officially unveiled in August this year, and the new car will be adjusted in appearance and interior. It is understood that,Tang introduced three power forms: fuel version, plug-in hybrid version and pure electric version for consumers to choose from.

The picture is as follows:Automobile 2019 Tang DM

In terms of appearance, cashTang adopted the family-style "Dragon Face" design language in appearance, and there are design differences between the fuel version and the new energy version. ready moneyTang Fuel Edition is equipped with a 2.0T engine and matched with a 6-speed automatic manual transmission.Tang DM version is equipped with a powertrain with a 2.0T turbocharged engine and a rear motor. In terms of transmission, it is matched with a 6-speed dual-clutch gearbox and provides intelligent electric four-wheel drive;There are two cruising versions of the Tang Chun electric version, and the cruising range of NEDC is 500km and 520km respectively.

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