Recently, Wahaha launched a special edition of Nutrition Express with the value of 98 yuan, and attached a "Nutrition Express Makeup Gift Box". The make-up gift box contains two bottles of nutrition express line with classic packaging and two make-up plates with different colors. One of the make-up plates with orange tones has been praised by netizens as "good color matching, I want to try!"

　　Since November 21st, Zong Qinghou, Chairman and General Manager of Wahaha, and his daughter Fuli Zong have been warming up this series of products in Weibo — — Previously, Weibo of Zong Qinghou had not been updated for nearly 27 months, and the last Weibo of Fuli Zong stayed in June 2018. Both of them appeared on social platforms in Weibo again, both for the promotion of this event. Wahaha’s make-up plate has been welcomed by netizens. Weibo, the official Wahaha official, issued a lottery Weibo on November 26th, with nearly 30,000 entries forwarded.

　　Many brands try to make cosmetics and skin care products from the food industry. Every time food brands launch cross-border new products, it will almost cause a heated discussion on the Internet and become a veritable "cross-border online celebrity".

　　However, if you become a "online celebrity", will there be a "money way"?

　　Individual combat

　　Wahaha put on a make-up plate, and LU ZHOU LAO JIAO CO.,LTD perfume was on fire for a while.

　　From the end of November, the official account of @ Wahaha continued to warm up in Weibo, until December 1, when Habao Amusement Park, the mall in Wahaha WeChat WeChat official account, officially launched a special edition of Nutrition Express.

　　Although you can’t see the specific sales figures on its purchase page, the customer service of Habao Amusement Park told the reporter, "This is an activity while stocks last." As of 16: 00 p.m. on December 4, a limited number of 5,000 products can still be purchased.

　　The relevant person in charge of Wahaha told the reporter, "The make-up plate is just a gift of the special edition of Nutrition Express. Wahaha has no plans to transform into make-up for the time being, and chose make-up products because this category is highly topical and popular among young people, which is more suitable for carrying some innovative attempts. "

　　"Wahaha has never invested too much energy in marketing. With the upgrading of consumers, we also want to try some new things. We tried AD calcium milk moon cakes before, but they were very popular, and they were snapped up within 1 second. We want consumers to know that Wahaha’s brand image is changing, becoming more interesting and diverse, and no longer having a sense of distance and time. "

　　LU ZHOU LAO JIAO CO.,LTD and Nongfu Spring, which also started with drinks, face the same problems as Wahaha in cross-border operation — — They all launch cross-border products under a single brand.

　　As a brand selling liquor, LU ZHOU LAO JIAO CO.,LTD’s cross-border products are also related to its main products, and the perfume named "LU ZHOU LAO JIAO CO.,LTD’s stubborn taste" is widely concerned by netizens because of its fragrance. In February, 2018, relevant persons in LU ZHOU LAO JIAO CO.,LTD revealed to the media that the first batch of 20,000 bottles of perfume had been sold out within a few days. This cross-border led to an increase of 94.1% in the sales volume of official flagship store of brand Tmall and an increase of 18.70% in PV.

　　However, after the heat subsided, the sales of this perfume fell off a cliff. The reporter found that whether in official website or in its Tmall flagship store, its monthly sales volume is below 250 bottles.

　　Also starting with drinks, Nongfu Spring chose to cross the border to make mask products. At the end of 2017, three hydrating skin care products launched by Nongfu Spring focused on the moisturizing effect of "natural birch juice". Zhong Shanshan, chairman of Nongfu Spring, once said in an interview with Sina Finance that some people wanted Nongfu Spring to launch moisturizing products a long time ago. "We have no doubt about our direction, and our products are subversive."

　　The reporter found that the monthly sales volume of two moisturizers with a price higher than that of 200 yuan was less than 200 pieces. It is worth mentioning that in the follow-up news release of this mask, the phrase "this product was launched across the border for Nongfu Spring" no longer appears too much. This may also be the dilemma that a single brand will face when launching cross-border products. Once the wind as a gimmick has passed and sales are weak, how should products continue to be marketed?

　　combined operations

　　White rabbit+Meijiajing launched milk-flavored lip balm

　　There are still many brands that choose to cooperate with other brands to launch cross-border products.

　　White rabbit toffee is also one of the "cross-border online celebrity". As early as September this year, White Rabbit Butterflies had jointly launched a lip balm with the domestic brand Meijiajing. Lip balm not only follows the packaging of white rabbit toffee, but also its fragrance, which belongs to white rabbit toffee alone.

　　The first batch of white rabbit lip balm was put on the shelves on September 20th. According to the Beijing Evening News, in less than 2 minutes, all the white rabbit lip balm was robbed of the shelves. The next day, the emergency replenishment of Meijiajing was launched again, and the price was raised from two in 78 yuan to two in 80 yuan, but it was still sold out.

　　The 59-year-old white rabbit toffee and the 56-year-old Meijiajing are both "old brands". In an interview with the media, the relevant person in charge of the United States and Canada said, "Although young people can easily buy cosmetics from all over the world and all kinds of imported sweets and snacks, they are hard to replace the old-fashioned domestic complex in many people’s hearts. We believe that when these time-honored brands rise to ‘ Complex ’ The height is difficult to be easily replaced. "

　　On the e-commerce platform Taobao, the reporter browsed the official flagship store of Meijiajing and found that the price of White Rabbit Lipstick has been restored to two in 78 yuan. At present, the products on the shelves are only pre-sold, but their monthly sales have reached 8,353, and the buyers’ comments are basically favorable. The most frequent phrase is "Full of childhood memories".

　　Zhou Heiya, which also introduced lip products, has integrated the "spicy" characteristics into the small spicy kiss and bite lipstick that cooperated with the Royal Mud Workshop. At present, the small spicy kiss and bite lipstick has stopped selling, but the discussion and exposure brought by this product to the two brands are still not over.

　　outshine others

　　"Wang Zi" with nose and eyes is better than "feelings" that can’t be seen or touched?

　　In all the cross-border attempts of food brands, Want Want is better.

　　In 2018, Want Want successively cooperated with clothing brands TYAKASHA and Nature Hall, and launched clothing and other products, which not only successfully attracted the attention of netizens, but also gained considerable recognition in the fashion industry, and even appeared many knockoffs on major e-commerce platforms.

　　According to the report of beijing business today, the clothing jointly signed by Want Want and TYAKASHA was put on sale on a small scale on October 16th. The data shows that co-branded products such as sweaters, sweaters and coin purses were all sold out within 7 seconds, which also drove nearly 700,000 fans into the official flagship store of Want Want Tmall, and the passenger flow increased more than 10 times than usual.

　　The "Want Want Snow Cake" air cushion foundation jointly launched by Want Want and Nature Hall has also been affirmed by the data. After the pre-sale started at 0: 00 on October 20, the number of reservations in only one day has reached nearly 10,000.

　　Even if the limelight has passed, the peripheral products sold by Want Want in Tmall flagship store can still be "played" compared with other brands. On December 3, the reporter found that the monthly sales of two peripheral products of Want Want exceeded 1,200.

　　The reason is probably not unrelated to the "Wangzai" IP image it launched. Compared with other time-honored brands, Wangwang can only give an intangible "feeling", and the biggest trump card in Wangwang’s hands is Wangzai’s IP image.

　　Want Want seems to gradually realize that its IP itself may sell better than food. At the same time of launching joint-name funds in succession, Want Want also launched the "Want Want Sun Star Double Creation Plan" at the end of 2017, and planned to incubate relevant operation teams to create a "internet plus Wenchuang+Food" model.

　　expert

　　The more products a brand has.

　　The higher the binding to the new generation of consumers.

　　Zhu Danpeng, a food industry analyst, told reporters that traditional food companies frequently try to launch cross-border products in order to gain more new generations of consumers.

　　"In modern society, the needs of young people are more and more diverse. The more products a brand has, the higher its binding to the new generation of consumers. These cross-border products are essentially to enhance the stickiness with the new generation of consumers and make the whole brand younger to meet the multi-dimensional needs of the new generation of consumers. "

　　Zhu Danpeng said, "At present, it is still difficult to judge which brand’s cross-border is successful, and everyone is testing the water. Although after the launch of cross-border products, both heat and effect have been achieved, it remains to be seen whether they can be transformed into effects in the end. At least until the first quarter of next year, we can judge which brand’s cross-border is successful by comprehensively looking at the sales data of various brands. "

　　Chengdu Business Daily-Red Star Journalist Intern reporter Yang Peiwen

　　Can Mr. Li buy a tablet computer for 25.1 yuan from the paper towel respondents? There is really no pie falling in the sky. A few days ago, a number of consumers reported to the complaint platform of the quality report that a few days ago, they participated in the activity of buying a brand of tablet computers for 25.1 yuan launched by Tmall’s "Hanzhong Manotti Store". Unexpectedly, after paying for the purchase, they received a pack of paper towels.

　　On September 10th, The Paper first asked the store as a consumer whether there was any activity of snapping up tablets for 25.1 yuan, and the customer service of the store said that "tablets don’t have 25.1 yuan"; When asked why someone took part in the 25.1 yuan rush to buy a tablet computer, but received a pack of paper towels, the customer service never replied.

　　The Paper then called the store’s Shenzhen Manotti Trading Co., Ltd., but the phone could not be connected. Entering the sales page of this tablet computer in the online store shows that the product has been removed from the shelf.

　　According to one of the consumers, Mr. Li, on August 30th, a friend shared a 25.1-yuan activity launched by Tmall’s "Hanzhong Manotti Store" on WeChat group, and he placed an order to buy a new brand T8 ultra-thin 2019 tablet. After receiving the 20 yuan coupon, he actually only paid 5.1 yuan.

　　Surprisingly, a few days later, Mr. Li received the goods and opened the package with a pack of paper towels. He applied for a refund after repeatedly reporting to the store’s customer service that there was no result.

　　The negotiation record between Mr. Jiang and the store. Together with Mr. Li, Mr. Liu and Mr. Jiang, his WeChat friends, bought the tablet computer of the online store. Liu and Jiang told The Paper that they refused the store’s refund request after receiving the paper towels and asked the store to reissue the tablet computer.

　　According to the chat record between Mr. Jiang and the customer service of the store, he asked the merchant to reissue the tablet. The customer service said that Mr. Jiang had taken a deposit, saying that if he wanted the tablet, he would have to pay 300 yuan, otherwise he would only send a gift to Mr. Jiang by courier. At the strong request of Mr. Jiang, the customer service also said that it would reissue "genuine products".

　　Mr. Jiang asked the store to reissue the tablet case. On September 9, Mr. Jiang received the "genuine" tablet case reissued by the store. He thought it was a tablet computer, but when he opened the parcel, the so-called "genuine" was actually a tablet computer "full netcom leather case".

　　The order shows that the purchased product is a tablet computer. The Paper noticed that the online shopping order of Mr. Jiang and others showed that the purchased product was a brand "T8 ultra-thin 2019 new tablet computer 12 inches", which was configured as "the official standard of mobile Unicom’s 4G+WiFi video version 32G", and the price was 25.1 yuan. After deducting 20 yuan from the store coupon, the consumer actually paid 5.1 yuan.

　　As of the afternoon of September 10th, four tablet computers were sold in the "Hanzhong Manotti Store", with prices ranging from 278 to 1010 yuan. The tablet computers purchased by Mr. Jiang and others have been removed from the shelves.

　　In the "evaluation" of this type of tablet computer page, as of September 10th, there were 4,941 comments, and it is suspected that many consumers reflected in the comments that "they bought a tablet computer and received a paper towel".

　　In the Tmall store information, the store involved was opened on August 1, 2019, and the operator was Shenzhen Manotti Trading Co., Ltd., and its business projects included clothing, clothing design, technology development and sales; Operating electronic commerce, etc.

　　Another consumer, Mr. Liu, reflected the situation of "buying a tablet computer and receiving a paper towel" to the Taobao Tmall consumer hotline. Total recall, the Taobao Tmall consumer hotline provided by Mr. Liu, said that in this case, if the consumer confirms the receipt of the goods and feeds back the empty package to the platform, the platform will consider it as a brushing behavior, so it is not recommended that Mr. Liu confirm the receipt and contact him after checking with the merchant.

　　As a new favorite of the family, computers have entered the homes of ordinary people. However, due to the lack of basic knowledge of home computers by ordinary users, some seemingly casual actions may directly lead to instant "paralysis" of computers and even damage human health.

　　Misunderstanding 1 Clean the screen with anhydrous alcohol

　　When the monitor is used for a long time, it is inevitable that there will be dust and stains. Many users think that alcohol, especially high purity (above 95%) is the best cleaner. On the contrary, there is a special protective coating on the screen of the current flat panel display to prevent static electricity and dazzle light. If alcohol is used for cleaning, it is easy to destroy the coating, but the display effect of the display is greatly reduced. In fact, the screen of the monitor, including its shell, cannot be cleaned with solvents such as alcohol, gasoline and washing powder. There is a special cleaner for monitors in the supermarket. Don’t use ordinary thick towels when cleaning the screen, you can wipe it with glasses cloth with better texture.

　　Myth 2: The chassis is exposed to heat.

　　When the computer is running, especially in summer, its heat dissipation is very large. Some computer enthusiasts directly open the chassis in order to strengthen heat dissipation and facilitate hardware disassembly. Although this method solves the problem of heat dissipation, the "gut opening" of the chassis exposes the hardware, which is easy to accumulate dust, and dust will become the "killer" of the computer over time. In addition, this practice is also harmful to human health. As we all know, CPU, motherboard and power lamp hardware are all high electromagnetic radiation sources, and the chassis can shield most electromagnetic radiation. If you let your body directly "receive" high electromagnetic radiation just to dissipate heat, it will not pay off.

　　Myth 3: Cover the dust cover after shutdown.

　　When a new computer enters the home, many people will protect it, especially paying attention to dust prevention measures. Dust cover is of course one of the necessary items, but it is not advisable to cover it immediately after shutdown. Although the mainframe has stopped running after shutdown, there is still a lot of heat in the chassis and the back cover of the monitor, and the temperature of various electronic components is very high, which needs to be cooled gradually. If you cover it with a dust cover immediately, it will easily hinder the heat dissipation of the hardware and even seriously affect its service life. It is best to turn off the machine for 1-2 hours and wait until the heat in the chassis is basically dissipated before using the dust cover.

　　Misunderstanding 4 Hot-swappable peripherals with electricity

　　When performing various hardware operations, some users often plug and unplug the mouse, keyboard and various serial and parallel port devices of PS/2 interface in standby mode. These operations seem normal, and actually have a certain "lethality" to the computer host, which may cause the system or hardware to work abnormally, and may even cause damage to the hardware interface or motherboard. In fact, except for USB, IEEE1394 interface and serial hard disk, all kinds of peripherals of ordinary desktops are not hot-swappable with electricity, so it is suggested that you must operate correctly when the power is turned off to avoid unnecessary losses.

　　　　　　 CCTV News:Sharing economy is a hot word at the moment. If someone introduces you to join the sharing economy investment, and you have to pull people’s heads, build a platform and give things away for free, then you should be careful, and you may fall into a new type of scam carefully woven by scammers.

　　　　　　 Not long ago, Jiangsu Taizhou police found a suspicious clue during a routine inspection within their jurisdiction. The police found that a new car sales company was registered in a factory in the jurisdiction. This sales company is rather strange. Every day, there are an endless stream of people coming to consult, with an average of nearly 100 people every day.

　　　　　　 This newly established car sales company looks ugly and sells not popular cars. Why do so many people come to visit it every day?

　　　　　　 According to the police, the main reasons that arouse their suspicion are as follows: firstly, it delivers cars for free, and the value of a car is around 130,000 yuan. This car sales company can deliver cars to its members for free, so this is suspicious; The second person who enters the company and becomes a member must introduce two more people. It builds a model of one plus two plus four. Are you selling cars, or are you pulling people’s heads and collecting people’s fees?

　　　　　　 Pulling people’s heads, taking a platform and delivering cars for free are the first time that the police have heard of this abnormal car sales model. The survey also found that the business carried out here seems to have little to do with car sales.

　　　　　　 Zhu Shiqi, instructor of Economic Investigation Brigade of Hailing Branch of Taizhou Public Security Bureau, Jiangsu Province: "In the name of selling cars abroad, it is called sharing economy in the fashionable language on the Internet at present, so that more people can participate and sell cars to the company, and the company will (at the same time) send cars to you for free. We also organize several groups of people to give publicity lectures every day, so we feel very strange. "

　　　　　　 After a secret investigation, the police soon found the clue. The method of this company is a little similar to pyramid scheme, so through in-depth investigation in the early stage, it is found that it is indeed a pyramid scheme company. After more than a month’s investigation and evidence collection of this company, Taizhou police organized police forces to collect the nets of this criminal gang suspected of pyramid schemes. In and around the car sales company, the police controlled a number of suspects suspected of organizing and participating in pyramid schemes on the spot.

　　　　　　 Pull people to share rewards and lure people into the game.

　　　　　　 The police investigation found that this is a new form of pyramid selling crime, which not only added new concept hype, but also adopted a new model to lure investors into being cheated. According to police investigation, Wu Mou, the suspect suspected of organizing and leading pyramid schemes, registered Taizhou Cidezai Automobile Sales Co., Ltd. in September last year. Since the Spring Festival this year, under the guise of developing sharing economy, Wu Mou has successively developed more than 200 offline members, involving a total of tens of millions of yuan.

　　　　　　 In April this year, Ms. Zhang just listened to a friend and participated in the experience. Zhang said that friends posted in the group, saying how much money people took, cars and bonuses, and there were many people. Three or four classes were held in the morning, all of them came from all corners of the country, all by train, and some by car. After only one live experience, Ms. Zhang moved her heart on the spot and borrowed 50,000 yuan to come to the company the next day. The staff also said that this was reasonable, reasonable and legal. At that time, there were licenses, industrial and commercial licenses, business licenses and one-stop services.

　　　　　　 The staff of the MLM organization told Ms. Zhang that to participate in the sharing economy, you only need to pay a deposit of 50,000 yuan, which will be returned in installments within 12 months. If paid in full at one time, Ms. Zhang can get an interest refund of 2000 yuan on the spot. Share two people at the same time, and get another 9000 yuan. Once the sharing mode of one plus two plus four is completed, Ms. Zhang can get back the deposit and reward in advance. As long as you get one plus two plus four, that is, after one person develops six people, then the person at the top can get a car for free.　

Ms. Zhang

　　　　　　 Avoid hitting the miniaturization of organizational structure

　　　　　　 Most people are familiar with the crime of pyramid selling, knowing that it is an economic crime severely cracked down by the state. However, when the police arrested the members of this pyramid selling organization, many participants were still in the dark. Then by what means did the pyramid selling organization let so many people be deceived?

　　　　　　 Fan Jiping, captain of the Economic Investigation Brigade of Hailing Branch of Taizhou Public Security Bureau, Jiangsu Province: "After taking part in it for a long time, some people will understand that this is a pyramid scheme, but it is already very difficult for him to get out at this time. Because this part of his relatives and friends has been pulled into this MLM organization by him, if he does not continue to pull down, then when this capital chain is broken, other people will ask him for money. "

Fan Jiping, Captain of Economic Investigation Brigade of Hailing Branch of Taizhou Public Security Bureau, Jiangsu Province

　　　　　　 The bigger the net is woven, the greater the risk of the whole capital chain. Once no one continues to join, the online membership fee of 50,000 yuan cannot be returned on a monthly basis. In order to attract more people to join in, keep this bubble from bursting early. Wu Mou, the leader of MLM organization, has used his killer weapon — — Send a car for free, and you can get a car for free if you pull a certain number of people. At the same time, in order to escape the attack of the police, Wu Mou has adopted a different method from the previous large-scale pyramid schemes in the operation of recruiting people, that is, the miniaturization of personnel structure.

　　　　　　 Wu Mou, the criminal suspect: "I just visited various places outside, and saw that there were more than three levels of distribution outside. Later, this three-level distribution was cancelled and became a secondary distribution." The layout and structure of seven people are simple, and the top is automatically eliminated. In this short and quick marketing organization mode, Wu Mou has quickly developed more than 200 members.

The suspect Wu Mou.

　　　　　　 According to Wu Mou, the leader of the MLM organization, in order to lure more people to join, the MLM organization has given away seven cars for free. This conduction effect makes many people lose their minds and rush in crazily, completely ignoring the huge risks behind the scam.

　　　　　　 The police reminded investors that no matter how pyramid schemes evolve and what hype concepts are added, they are inseparable from deception and temptation. For those so-called investments that obviously go against the common sense of life, we should keep our eyes open and be vigilant.

　　Cctv news(Reporter Liu Yu) On July 6th, a press conference was held for the 7th "Maker China" Shenzhen SME Innovation and Entrepreneurship Competition and the "Specialized and Innovative" Enterprise Innovation and Entrepreneurship Competition. The press conference was hosted by Lv Zhe, deputy director of Shenzhen SME Service Bureau. Xiao Zuping, member of the Party Group and Deputy Director of Shenzhen Bureau of Industry and Information Technology, Deng Xiaojun, member of the Organization Department of Shenzhen Municipal Committee and director of the Municipal Bureau of Talent Work, Chen Zhifeng, member of the Party Group and Deputy Director of Shenzhen Education Bureau, and Ouyang Huiyu, deputy head of Futian District People’s Government, attended to answer reporters’ questions.

　　At the press conference, Xiao Zuping introduced the overall arrangement of the contest on behalf of the organizer. The theme of this competition is "Making Maker Shenzhen Go to China", which is co-sponsored by Shenzhen Bureau of Industry and Information Technology, Shenzhen SME Service Bureau, Shenzhen Talent Bureau, Shenzhen Education Bureau and Shenzhen Futian District People’s Government. The competition is divided into industry competition and proposition competition, and the participating teams are divided into enterprise group and maker group. According to the main direction of Shenzhen industrial cluster technology, the industry competition is divided into eight fields, including new generation electronic information, digital and fashion, high-end manufacturing equipment, green and low-carbon, new materials, biomedicine and health, marine industry and eight future industries. The proposition competition invited six head enterprises or platform propositions from different industrial directions, focusing on sub-sectors to carry out technical (project) research. This year’s contest will last about 2 months, and eventually 16 national competitions will be contested to form a Shenzhen team, which will be approved by the Secretariat of the Organizing Committee of Maker China and entered the list of the top 500 in China. Among them, there are 10 enterprise groups, with a total bonus of 1.05 million yuan; There are 6 makers in the maker group, with a bonus of 490,000 yuan.

　　This year’s competition focuses on the cultivation of "specialized and innovative" enterprises. Xiao Zuping introduced that at present, Shenzhen has 169 national-level specialized and innovative "little giant" enterprises, 870 provincial-level specialized and innovative enterprises, and 2,928 municipal-level specialized and innovative enterprises, which mainly show the characteristics of high degree of specialization, high growth and strong innovation ability. Focusing on the cultivation of "specialization and innovation", Shenzhen has implemented a number of measures, including providing "service specialists" for specialized and innovative enterprises and opening a specialized and innovative service area in "Shenzhen I Enterprise" to provide accurate services; Formulate a practical list for "specialized and innovative" small and medium-sized enterprises to promote the high-quality development of specialized and innovative enterprises; Incorporate high-quality investment projects of specialized and innovative enterprises into the landing coordination mechanism of listed companies’ fundraising projects, and promote the industrial space needed for the development of specialized and innovative enterprises; Formulate detailed rules for the evaluation of innovative small and medium-sized enterprises and the identification of "specialized and innovative" small and medium-sized enterprises, and implement gradient cultivation.

　　Deng Xiaojun introduced that in the cultivation of innovative and entrepreneurial talents, since 2020, Shenzhen has carried out the optimization and integration of municipal talent plans, established a new talent policy system driven by Pengcheng Peacock Plan and Pengcheng Talents Plan, and established a service system of Pengcheng Talents Card, which promoted the transformation from "single policy attracting talents" to "comprehensive environment gathering talents" and helped all employers in Shenzhen to attract talents. A series of relevant measures have been introduced to support talents’ innovation and entrepreneurship, including giving overseas students an upfront subsidy of 300 to 1 million yuan if they meet the requirements; For eligible creative spaces, a maximum of 2 million yuan will be given; Increase financial support for talent innovation and entrepreneurship through talent innovation and entrepreneurship fund; For talents to establish high-tech growth enterprises, loan interest subsidies, guarantee fee subsidies and venue rental subsidies are given according to regulations.

　　Chen Zhifeng introduced that Shenzhen has made good achievements in promoting the work of "double innovation" in colleges and universities, especially the experience of Shenzhen University was introduced by the National Leading Group for Education System Reform. The main practices in Shenzhen include setting up "double innovation" education courses in colleges and universities, and holding "double innovation" education experimental classes in various forms to consolidate the "double innovation" education foundation; Encourage and support colleges and universities to speed up the construction of university science parks, college students’ pioneer parks, business incubation bases, small and micro enterprise business bases, and scientific and technological entrepreneurship practice training bases, so as to create a "double innovation" educational practice platform for students; Encourage colleges and universities to hire outstanding talents from famous scientists, successful entrepreneurs, entrepreneurs, venture capitalists and other industries as "double innovation" instructors, and build a strong "double innovation" teaching team; Encourage and support colleges and universities to arrange funds through multiple channels, support "double innovation" education, and fund students’ innovation and entrepreneurship projects. In the future, Shenzhen will train more innovative and entrepreneurial talents who are brave enough to devote themselves to practice.

　　Ouyang Huiyu introduced that in recent years, Futian has adhered to the two-wheel drive development strategy of "finance+technology", aimed at the positioning of "central innovation zone" and the goal of "Manhattan+Silicon Valley", and attracted innovative enterprises and talents with a series of powerful measures. In terms of policy, Futian issued a policy to support high-quality industrial development, and invested 1.8 billion yuan to optimize the business environment. In terms of space, Futian strives to build an urban distributed intelligent science and technology innovation zone, and will continue to launch millions of square meters of industrial space in the next three years to support high-quality innovative enterprises and maker projects to settle down. In terms of financial support, Futian has gathered 70% of the financial licensed institutions in the city, which can provide enterprises with full-cycle financial support such as bank loans, venture capital, intellectual property pledge, listing, mergers and acquisitions. In addition, the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone has just introduced technical research and industrial innovation support measures and the funding scheme to support Hong Kong and Macao youth innovation and entrepreneurship, which is a powerful choice for universities, scientific research institutions and innovation teams in Hong Kong and overseas to realize the transformation of scientific and technological achievements. As one of the organizers of this competition, the People’s Government of Futian District, Ouyang Huiyu, welcomes makers to invest and start businesses in Futian, and "deeply cultivates Futian and collects blessings".

　　Up to now, the number of enterprises in the city has exceeded 2.4 million, with 137 enterprises per thousand people, and the entrepreneurial density has ranked first in large and medium-sized cities in China for many years. At present, official website has opened the registration channel for the contest, and the registration deadline is July 15th. The organizing committee sincerely invites small and medium-sized enterprises and makers to actively register for the contest.

　　Beijing, May 31st, the client of Zhongxin. com, starting from tomorrow, the time will enter June. At the same time as the hot summer, there are a number of favorable policies, such as high-temperature allowance and new rules for online car rental, which will bring real "coolness" to your summer in terms of income and travel.

　 　 Data map: An electric power operator in Fuzhou braved the high temperature to climb the pole to work. Photo by Wang Dongming

　　High temperature allowance began to be distributed.

　　Every summer, the distribution of high temperature allowance is concerned by the public. In most parts of China, with the arrival of June, the money will be credited to the workers’ accounts one after another.

　　According to the Management Measures for Heatstroke Prevention and Cooling Measures revised in 2012, if the employer arranges the workers to engage in outdoor open-air operations in hot weather above 35℃ and cannot take effective measures to reduce the workplace temperature below 33℃, it shall pay the workers a high-temperature allowance.

　　Judging from the distribution time of high temperature allowance, there are also differences in different places due to differences in climatic conditions. For example, the distribution period in Beijing, Shanxi and other regions is from June to August; Jiangsu, Shanghai, Gansu and other places are from June to September; Guangdong, Guangxi and other places are from June to October.

　　In addition, Jiangsu, Tianjin and other provinces also raised the high temperature allowance this year.

　 　 Data Map: On May 16, 2018, law enforcement officers of the Guangzhou Municipal Commission of Communications inspected the qualifications related to online car rental in guangzhou east railway station. China News Service reporter Chen Yushe

　　The network car is included in the taxi service assessment system.

　　The safety and convenience of taxi travel are also concerned by the public. The "Measures for the Assessment of Taxi Service Quality and Credit" will be implemented on June 1, and the online car will be included in the taxi service assessment system, but the assessment of the online car driver will only be "returned to the furnace".

　　Specifically, the "Measures" will include the new format of the network car in the assessment, and clarify that both the network car and the cruise car need to carry out the service quality reputation assessment. In the indicator setting, the common requirements of the network car and the cruise car are considered, and according to the unique operating service characteristics of the network car, the indicators such as data access and operating service information disclosure are tailored.

　　In addition, the "Measures" also adjusted the distribution setting of the assessment scores of taxi companies, increased the assessment scores of providing operational services for passengers and other matters, and guided drivers to actively improve service quality.

　　It is worth mentioning that the "Measures" stipulate that drivers should be assessed for compliance with laws and regulations, safe production, business behavior and operational services. If taxi drivers score less than 3 points during the assessment period, they should receive training as required.

　　English "national standard" will be implemented.

　　How to evaluate the English level of China people? On June 1st, the first English proficiency assessment standard for English learners in China, China English Proficiency Rating Scale, will be launched.

　　It is understood that the scale was released by the Ministry of Education and state language commission in April, which graded English learners and users in China in detail. Among them, the English language ability of English learners and users in China is divided into one to nine grades from low to high, which are classified into three stages: basic, improvement and proficiency.

　　According to the relevant person in charge of the Examination Center of the Ministry of Education, the scale is like a competency scale, which will play an active role in improving the quality of examinations, promoting the docking of domestic and foreign examinations, promoting multi-evaluation and feedback teaching, and is conducive to achieving "quantity balance".

　 　 Data map: UAV China News Agency reporter Zhang Yushe

　　Drone access conditions are reduced.

　　In recent years, the unmanned aerial vehicle market in China has grown rapidly, and its application in agriculture, electric power, surveying and mapping, security and other fields has become increasingly mature. However, the relevant regulations on unmanned aerial vehicles engaged in commercial flight activities have always been a blank.

　　From June 1st, the Administrative Measures for Operational Flight Activities of Civil Unmanned Aerial Vehicles (Provisional) issued by the Civil Aviation Administration will be implemented soon. The "Measures" standardize the access and supervision requirements for unmanned aerial vehicles to engage in operational general aviation flight activities, and enterprises engaged in operational flight activities will be legal and compliant from now on.

　 　 Data Map: Shareholders in the sales department of a securities company in Haikou pay attention to the stock market dynamics. Luo Yunfei

　　What impact will A-shares enter Morocco?

　　In June, there is another financial event worthy of attention.

　　On May 15th, MSCI (Morgan Stanley Capital International Company, also known as "morgan stanley capital international Company" in China) announced the adjustment results of semi-annual index constituent stocks, showing that 234 A-shares were confirmed to be included in the MSCI index system and officially implemented on June 1st.

　　According to the data, MSCI index is compiled by Morgan Stanley International Capital Corporation (MSCI), which is often used by mainstream international funds as investment guidance or tracking index, and their own ETF funds (transactional open index funds) are allocated according to MSCI index. From next year, overseas funds can also purchase A shares directly through MSCI index.

　　In the eyes of the industry, the participation rate of overseas institutional investors will continue to rise after A shares are included in the MSCI index. In the medium and long term, the A-share market will become more mature, the liquidity will increase, and the market trend will gradually be dominated by short-term market noise and driven by basic factors.

　　Recently, the National Development and Reform Commission and other three ministries and commissions issued a series of policies to encourage consumption to promote the upgrading of key consumer goods such as automobiles, household appliances and consumer electronics. Among them, the cost of new energy vehicles is greatly reduced, and it is strictly forbidden to introduce new car purchase restrictions in various places. All localities are not allowed to restrict or purchase new energy vehicles, and so on. What is the background of the "prohibition order"? How much automobile consumption potential is expected to be released? How should all localities do a good job in implementation? Our reporter interviewed relevant experts — —

　　A few days ago, the National Development and Reform Commission, the Ministry of Ecology and Environment and the Ministry of Commerce issued the Implementation Plan for Promoting the Updating and Upgrading of Key Consumer Goods and Smooth Resource Recycling (2019— 2020) (hereinafter referred to as the "implementation plan"), put forward a series of measures to promote automobile consumption, which aroused social concern.

　　Consumption potential needs to be released

　　The "Implementation Plan" proposes that, on the one hand, all localities should not impose restrictions or purchase restrictions on new energy vehicles, and those that have been implemented should be cancelled. Encourage local governments to give support to car-free families to purchase the first home new energy vehicle. On the other hand, it is strictly forbidden to introduce new automobile purchase restriction regulations in various places. Local governments that have implemented automobile purchase restriction should speed up the shift from restricting purchase to guiding use according to the effect of urban traffic congestion, pollution control and traffic demand control.

　　"This policy is highly targeted, which is not only a major positive for new energy automobile enterprises, but also means that there will be no new cities with restricted purchases in the future, which is conducive to breaking the barriers to passenger car consumption." Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said.

　　At present, how big is the automobile consumption potential of cities with restricted purchases? Li Xianjun, director of the Tsinghua University Automobile Development Research Center, said that as of the end of March 2019, the number of effective applications for waiting for lottery cars in Hangzhou had reached 819,000, including 802,000 individuals; As of April 26, 2019, the number of valid applications for waiting for lottery cars in Shenzhen has reached 1.227 million, including 1.209 million individuals, which is equivalent to the annual sales of passenger cars in Russia; As of April 8, 2019, there were 3.689 million car purchases in Beijing, including 3.209 million individuals, which is more than the demand of European countries in one year.

　　"The above three cities have a total of 5.735 million lottery numbers. If this part of the car purchase potential can be released, it will account for 20.4% of domestic car sales last year and 24.8% of passenger cars." Li Xianjun said, "Even if an average family of three people participate in the lottery at the same time, the potential purchasing power will reach 1.91 million, which is expected to contribute 6.8% to the increase in automobile consumption."

　　The "Implementation Plan" also emphasizes that localities should reasonably set up congestion areas in combination with road congestion and guide their use. "Intelligent management of vehicle traffic should be realized, and the number of times vehicles enter congested areas should be restricted to prevent excessive use of motor vehicles." Li Xianjun said.

　　Aim at pain points and promote consumption

　　"In addition to canceling the restrictions and purchases of new energy vehicles, the" Implementation Plan "also proposes to vigorously promote the electrification, intelligence and greening of the automobile industry, and strive to enhance the supply guarantee capability of new products." Wu Songquan, chief expert of China Automotive Technology and Research Center Co., Ltd. and deputy chief engineer of Information Institute, believes that the Implementation Plan focuses on many bottlenecks and difficult problems in the consumption of new energy vehicles and clearly puts forward targeted measures.

　　In view of the cost of new energy vehicles, the "Implementation Plan" proposes that the cost of new energy vehicles should be greatly reduced. Specific measures include accelerating the research and development and industrialization of a new generation of vehicle power batteries, improving the energy density and safety of batteries, gradually realizing battery platformization and standardization, and reducing battery costs. Guide enterprises to innovate business models, promote the separation of consumption modes of new energy vehicles, such as battery leasing, and reduce the cost of car purchase. Optimize product access management, avoid repeated certification, and reduce enterprise operating costs.

　　"The key to reducing costs lies in batteries, which is also an important factor restricting the development of new energy vehicles at present." Cui Dongshu said that it was planned that the battery density of new energy vehicles would reach 260 WHr/kg in 2020, but it is still difficult now, so it is necessary to increase research and development.

　　In view of the "anxiety" in the use of new energy vehicles, the "Implementation Plan" proposes to speed up the development of new energy vehicles with convenient use. Specific measures include focusing on pain points such as short driving range and long charging time, drawing lessons from the power exchange mode and application experience in the public service field, and encouraging enterprises to develop new energy vehicle products with the combination of charging and replacing, flexible battery configuration and long driving range. Promote the development and application of high-power fast charging, wireless charging, mobile charging and replacing electricity and other technical equipment, and improve the convenience of charging and replacing new energy vehicles.

　　Cui Dongshu believes that the development of new energy vehicles is characterized by the rapid increase in driving range and the obvious large-scale vehicles. At present, the development of micro-electric vehicles is slow and there is a big demand gap. Therefore, the "Implementation Plan" emphasizes that the development of new energy vehicle products that take into account the length of driving range is not only in the right direction, but also forward-looking.

　　The "Implementation Plan" also proposes to speed up the update of vehicles in urban public areas. Promote the upgrading of vehicles in urban public areas, accelerate the use of new energy or clean energy vehicles for new and updated buses, sanitation, postal services, taxis, commuting and light logistics distribution vehicles in urban built-up areas, and reach 80% in key areas for air pollution prevention and control by the end of 2020. Encourage local governments to increase support for the operation of new energy vehicles and reduce the use cost of new energy vehicles.

　　"In key regional cities for air pollution prevention and control, new energy or clean energy vehicles will account for 80% of vehicles used in the public sector. This is a rigid indicator and will have a huge pulling effect on the new energy automobile industry." Cui Dongshu said.

　　"The" Implementation Plan "puts forward a series of measures to promote the consumption of new energy vehicles, focusing on the bottlenecks and pain points of current automobile consumption, especially new energy vehicle consumption, which is of great significance for promoting the upgrading of key consumer goods such as automobiles." Wang Qing, deputy director and researcher of the Institute of Market Economy of the State Council Development Research Center, said that the introduction of the "prohibition order" meets the needs of consumers and the market, which is conducive to the overall consideration of the combination of long and short, and promotes the upgrading of consumption.

　　Guangzhou and Shenzhen took the lead in responding.

　　The "Implementation Plan" also proposes to innovate and develop smart cars; Accelerate the elimination of old cars and the renewal of vehicles in urban public areas, and actively promote the upgrading of rural vehicle consumption; Vigorously promote the circulation and consumption of used cars, actively guide the innovation of auto financial products, and gradually improve the infrastructure such as charging and replacing electricity and parking.

　　Cui Dongshu said that this policy has a good guiding role in the development and market of new energy automobile industry, and it is good for local governments, enterprises and consumers. The key lies in how local governments introduce specific measures to further refine and implement them.

　　In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, the Ministry of Finance, the Ministry of Transport and other ten ministries and commissions jointly issued the "Implementation Plan for Further Optimizing Supply, Promoting Steady Growth of Consumption and Promoting the Formation of a Strong Domestic Market (2019)", focusing on six measures to promote automobile consumption. Among them, the requirements for the gradual liberalization of the automobile purchase restriction policy are included.

　　Up to now, Guangzhou and Shenzhen have taken action. On June 2, Shenzhen Municipal Bureau of Transportation and Guangzhou Municipal Bureau of Transportation respectively issued the Notice on Increasing the Allocation Quota of Incremental Indicators for Small and Medium-sized Passenger Cars. Starting from June this year, Shenzhen will increase the allocation quota of incremental indicators for ordinary cars by 40,000 per year from 2019 to 2020 on the basis of the original regulation target of 80,000 per year. On the basis of the original quota, Guangzhou will increase the number of small and medium-sized passenger cars by 100,000 from June this year to December 2020.

　　"The market is one of the core elements of industrial competition." Li Xianjun pointed out that automobile is one of the industries with the largest impact coefficient on the national economy, the strongest employment, the most remarkable development of related industries and the strongest ability to integrate new technologies. At present, the number of cars with 1,000 people in China is more than 170, which is not only far lower than that of developed countries, but also lower than the world average. This means that there is still much room for growth in China’s automobile consumption. Especially with the rapid development of new technologies and the emergence of new products, China’s automobile industry contains great innovation vitality and potential. Therefore, we should constantly optimize the consumption environment, smooth the recycling of resources, continuously release the potential of domestic demand, further promote the upgrading of automobile consumption and promote the formation of a strong domestic market.

　　　　Mei Lanfang’s swimsuit photos taken during her stay in the United States.

　　　　Mei Lanfang improved the hairstyle and clothing of the new fashion drama, and added fashion elements to the Beijing drama.

　　　　For the modern young audience, Mei Lanfang is just a symbol. From the textbook, we know that he is the first of the four famous artists and represents the culture of Peking Opera. Perhaps many people can’t tell the difference between Mei Lanfang and Anita Mui. In fact, Mei Lanfang is not only a master of art, but also the most popular fashion star of the year. Recently, some netizens exposed a group of unknown old photos of the Peking Opera master in real life in the forum. In this group of photos, a rare photo of Mei Lanfang wearing a swimsuit is particularly eye-catching.

　　Mei Lanfang loves fashion to take swimsuit photos.

　　　　The netizen said that this swimsuit photo was taken in Shanghai in the 1930s, when the social atmosphere was not so open. On the other hand, the shooting background seemed to be out of place with the word swimsuit. However, some netizens said that in Shanghai in the 1930s, fashionable people would take a few swimsuit photos. At that time, people often saw the appearance of swimsuits from those fashionable cigarette cases and moon cards. As a well-known Peking Opera actor at that time, Mei Lanfang was naturally unwilling to lag behind, and generously took such a swimsuit photo by the swimming pool.

　　　　According to the historical records of that year, in 1926, the public swimming pool in Hongkou, Shanghai was opened to the public, and men and women traveled together in Shanghai. By 1930, Gao Qiao Beach had been built, and swimsuits had long been the equipment of Shanghai-style figures. At that time, almost all the stars and celebrities-Shang Guanyunzhu, Ruan Lingyu, etc.-had fashionable styles in swimsuits. Mei Lanfang’s swimsuit photo was produced under such an "open" historical background, even though it was not taken in Shanghai but in the United States on the other side of the ocean. In 1946, when Drama Illustrated published this swimsuit photo of Mei Lanfang during her stay in the United States, it also caused quite a stir.

　　Love to take pictures, generous show camera

　　　　Mei Lanfang’s hobby of spare time also keeps ahead of the trend. In old Shanghai, it was fashionable to take photos in a photo studio, not to mention owning a camera. Cameras were a luxury at that time, and families who could buy them must be rich and fashionable enough. Mr. Mei Lanfang’s camera, which seems to be inadvertently painted, is also put into the photo to some extent as an ornament that embodies a kind of taste and shows off.

　　Singing Beijing Opera in Modern Costume

　　　　Besides taking photos, Mr Mei Lanfang used fashionable elements in Beijing Opera, and he was once called the "originator of fashion dramas in Beijing Opera". At that time, he personally created a new play "The Waves of the Evil Sea", and at the same time he created his own hairstyle and clothes for the new fashion play, which was true to others. It is understood that Mei Lanfang rehearsed three new fashion plays, among which "Deng Xiagu" and "A wisp of hemp" received great response. For a time, Peking Opera dressed in modern clothes became fashionable, and it did not lag behind the vernacular drama at that time.

Editor: Sun Jie

　　International Online News: At present, most schools and grades continue to organize online education and teaching, except for a few senior three and junior three students who report back to school one after another. Many students have become accustomed to the daily life of "online classes".

　　According to Tencent’s latest financial report, since the outbreak of New Crown Pneumonia, QQ home-school group has provided group classroom live broadcast, online tutoring courses and homework management tools for more than 120 million users, helping to carry out online and offline education. In order to provide students with a more focused and efficient learning environment and help minors grow up healthily, QQ has launched a learning mode in the new version, and QQ games have also been officially connected to Tencent Health System in the near future.

　　openQQLearning mode, giving priority to showing learning applications.

　　Users can download the latest version of QQ for iOS (the Android version will be launched soon), and then start the learning mode through Settings-Universal. Learning mode retains the core functions of QQ foundation, and most entertainment and advertising content will be blocked. In the message interface, except "Friends News", "QQ Wallet" and "QQ Security Team", the content push of WeChat official account, subscription number and shopping number is blocked. In the point-of-view and dynamic interface, only learning counseling, simulation questions, homework explanations and other related content and the relevant entrance of learning applications are provided.

　　In addition, in the learning mode, QQ’s home-school group and classmates will show the quick entrance of educational applications, and add functions such as watching online classes and practicing together to provide more learning applications for students.

　　QQ interface

　　In the screen-centered online class world, students’ attention is easily distracted by other Internet information. After starting the learning mode, the overall content of QQ is more focused, which helps students to reduce information interference and improve learning efficiency to the greatest extent.

　　QQSmall games are connected to Tencent Health System to upgrade the protection ability of minors.

　　Recently, QQ games have been officially connected to Tencent Health System, which will help parents to plan the game time of minors and help them grow up healthily through the unified real-name authentication function and the ability of minor users to play and pay. This capability will be realized by the platform, and it is gradually covering all small game users.

　　Users who are certified as minors will not be able to use small game services from 22: 00 to 8: 00 the next day; The legal holidays shall not exceed 3 hours per day, and the other days shall not exceed 1.5 hours per day. At the same time, minor users will also be restricted in the use of paid services, and different age groups will be restricted by different levels of consumption. At the same time, parents can also pay attention to WeChat official account, the "growth guardian platform" in QQ, to control the total duration and consumption of various games played by children, and to guide children to develop healthy playing habits.

　　Resolutely crack down on fraud and ensure the safety of minors online.

　　Combined with the hot spots of online classes, criminals are constantly renovating scam routines, such as sneaking into study groups, changing their nicknames and avatars into the same style as teachers, and defrauding parents and underage students of their money in the name of paying information fees and training fees. For this kind of illegal behavior, QQ security team has continuously upgraded its security strategy and crackdown measures in combination with many years of "black ash production" confrontation experience, "black ash production" big data and AI capabilities, and actively assisted relevant competent authorities to jointly crack down on crimes that endanger network security.

　　According to the statistics of the first quarter of 2020, the QQ security team has blocked the counterfeiters from deceiving their parents about tuition and miscellaneous fees, lurking in more than 6,000 related home-school groups, and protected the property safety of more than 300,000 students and parents. At the same time, the bingo anti-fraud prevention and control system based on Tencent’s years of experience in "black production" confrontation, massive big data and machine algorithms has identified 60,000 fraud warning messages and output them to the police, including 7,000 training fee fraud warning messages. The police have effectively intercepted and dissuaded the victims. In addition, the QQ security team also cooperated with Tenpay Risk Control to intercept fraudulent risk transactions amounting to more than 2.5 billion yuan, including nearly 100 million yuan of training fee fraud.

　　In the face of the internet world with complicated information, helping to protect the healthy growth of minors has always been the direction of QQ. In the scene of online classes, QQ continues to combat prevention through function optimization and related criminal acts, hoping to provide students with a more efficient and safe learning environment and help them better cope with the learning pressures and challenges in a special period. (Photo/Text: Chen Dong)

Little white snake

Xiaoxuxian

　　"lady white snake at the foot of Qingcheng Mountain, the body was cultivated in the cave for thousands of years … …” Recently, a video of "The Legend of the White Snake" performed by a child has been wildly screened in a circle of friends. While evoking memories, netizens also praised the magical acting skills of this group of eight or nine-year-old children. The Chengdu Business Daily reporter learned that this video is from the children’s reality show "Little Play Bone" of Hunan TV channel, and the actors of the program are all a group of seven or eight-year-old children. Before that, this column remakes Jiao Yulu, Sanjie Liu, Pot Mending, Honghu Red Guard, etc., but they are not as good as the screen response of Legend of the White Snake.

　　Yesterday, a reporter from Chengdu Business Daily interviewed Lu Jianmei, the director of The Legend of the White Snake, and Li Ping Pan, the producer, to explain this 80-minute children’s version of The Legend of the White Snake in detail.

　　I’ll take the white lady played by Meng Wa!

　　"Wait once in a thousand years, wait once … …” Twenty-four years ago, The Legend of the New White Snake, which was "born" in Qingcheng Mountain, Chengdu, started broadcasting and became a classic. Since its broadcast, it has always been a key play of David and terrestrial channels on holidays, and it has a long history.

　　Recently, the clip of "Legend of the White Snake" filmed by a group of "kids" has exploded in the circle of friends. On the douban, which has always been harsh, netizens also gave a high score of 9.2 points, even exceeding the score of 9.0 points in the old version of "New White". Many netizens spontaneously Amway, praised this group of children with high face value and good acting skills, and sang Huangmei Opera, and netizens did not hesitate to praise them, saying that "the screen is full of ‘ Small fresh meat ’ In the acting skills of the zombie face and the dead fish eye, I suddenly found a naive but mature clean stream flowing, as if it suddenly flowed into my heart. " "To restore the classic gods, the beautiful lady white snake sees the shadow of Angie Chiu, which is very in place … …” .

　　High temperature shooting children are not afraid.

　　In fact, this widely acclaimed Legend of the White Snake is not a real TV series. Chengdu Business Daily reporter learned that this is a work produced by the TV drama channel column "Little Play Bone" of Hunan TV Station, which premiered in December 2015, adopting the program mode of "acting classics and learning classics" by children, and all actors are 6-mdash; Twelve-year-old children have already broadcast works such as Third Sister Liu, White-haired Girl and Pot Mending. The whole film "Legend of the White Snake" is only over 80 minutes. It was broadcast on October 2 this year, capturing the essence of the original drama "New White" in 50 episodes, such as the past kindness of White Snake and Xu Xian, and the duet in the same boat.

　　The filming of "The Legend of the White Snake" was in the hottest August this year. Director Lu Jianmei recalled that the film crew was filming in Ningbo. "At that time, I was worried that I was a stranger here, but after we sent out the news of actor selection, at least more than 1,000 parents took their children to sign up."

　　Children play themselves and spread traditional culture.

　　In The Legend of the White Snake, lady white snake was played by 10-year-old Tao Yixi, who was praised by netizens for her acting skills and image not losing to Angie Chiu. Interestingly, Lucy, starring Xu Xian, was a girl, who was the same as Cecilia Yip in the old version of New White.

　　Director Lu Jianmei recalled that although Tao Yixi was only 10 years old, he had a lot of acting experience and studied dance for five years. Lu Jianmei revealed that it took a lot of trouble to choose the actor of Xu Xian. At that time, Lucy and another child were finalized, and the director group also had a struggle. Lucy’s appearance and voice were good, but a girl, but Lucy, was very smart. She asked the director group, isn’t Cecilia Yip in the old version of "New White" a cross-dressing, and this finally won the role of Xu Xian.

　　What makes Lu Jianmei proudest is that there are many operas in The Legend of the White Snake, all of which are done by children independently, and they learn to sing by themselves with the teacher in an orderly manner. Several leading actors are also responsible for their own lines, and they have not found a voice actor to complete them.

　　Li Ping Pan, the producer of Little Play Bone, was the first director of Hunan Satellite TV’s program center, and the godfather of "Where’s Dad?" was called "geek" in Hunan Radio and Television. He told Chengdu Business Daily that the form of this program is a remake to pay tribute to classic film and television works, hoping to let children accept the baptism of traditional culture, influence children with children, and let young people like excellent traditional culture from an early age.

　　In fact, the cost of a "Legend of the White Snake" is only a few million. "We are also trying to get the best results with the least money." Li Ping Pan said.