Konka： Innovating Technology to Create a New Vision of Smart Life
Cctv news Recently, 2023 China Household Appliances and Consumer Electronics Expo (AWE2023) opened in Shanghai New International Expo Center. AWE, the global scientific and technological event in the field of home appliances and consumer electronics, has returned strongly, bringing advanced smart life solutions, high-tech products and technologies, and continuously guiding the new development trend of home appliances and consumer electronics industries.
New products debut and join hands to lead the trend.
At the exhibition site, Konka Group held a new product launch conference with the theme of "Aurora Shines with Bright Colors", launched a series of "Aurora" products, and reached a strategic cooperation with Italdesign, a famous Italian design company. This is the embodiment of Konka Group’s continuous promotion of product upgrade iteration and its strength in the field of black and white electricity. It is also a big step for Konka Group to focus on consumer electronics business in 2023.
Yu Qinxue, assistant to the president of Konka Group’s white goods business headquarters and general manager of Anhui Konka Tongchuang Electric Co., Ltd., said that only by increasing the investment and proportion in research and development can there be product innovation and it is possible to achieve product-leading strategic extension.
Li Yang, general manager of Italdesign in China, said that the two sides have many similarities, such as the concept of "people-oriented" in product design and the principle of "design is modeling plus engineering", which is an important reason for this cooperation.
This cooperation perfectly combines Italdesign’s practical industrial design experience with Konka Group’s technical precipitation in the field of home appliances. While improving the technical texture of products, it will redefine home appliances from the dimensions of spiritual needs such as design aesthetics, humanistic care and artistic value, injecting new inspiration and motivation into the development of the industry and creating new boundaries for users’ smart quality life.
Scientific and technological innovation helps a better life
The "Aurora" series of new products launched by Konka Group were exhibited at the exhibition site, including Zhencai washing and drying suit, smart fresh air air conditioner, double 15-day ecological fresh refrigerator and Konka Mini QD-LED TV A6 MAX, covering multiple home life scenes in the kitchen, balcony and living room, creating exquisite life for consumers in all directions.
Liang Jiang, senior manager of China Marketing Center, multimedia industry headquarters of Konka Group, said that Aurora series is a brand-new product launched by Konka in 2023, and it also reflects Konka’s top technology at present. The product is made of aviation material and has memory function. In addition, the product also has 8K resolution, 33 million pixels and 3D space surround sound field positioning technology.
In the future, Konka Group will continue to practice consumer demand-oriented, based on the megatrends such as consumption upgrading and scenario application, promote product upgrading iteration from technology to ecology, and constantly create a better life for users with innovative technologies.