The recovery of travel has brought new opportunities to many industries. From travel bags, outdoor clothing, to restaurants and hotels, holiday season can expand customer contact points and establish a broader brand communication channel. For fashion brands, it is important to connect users through travel again and seize this new growth point.

This was the case in the early holiday series-the designer launched capsule products and released them between major series to cater to specific users. With the increase of overall consumption power and the expansion of travel groups, these once relatively small product lines are not only more and more popular among consumers, but also bring huge commercial benefits to fashion brands.

Louis Vuitton launched a new travel advertising special "Endless mood"

In Louis Vuitton’s new travel advertising special "Endless Mood", the famous player Lionel Messi took Horizon luggage case as his only travel companion and presented the Horizon luggage case series designed by Marc Newson.

Since 2014, internationally renowned Australian designer Marc Newson has reshaped the art of travel for Louis Vuitton. Horizon luggage case series designed by Marc Newson was born in 2016, and now it has become a brand classic. The lightweight shell is made of molded mesh composite material, and the veneer is specially developed Monogram or Damier checkerboard canvas with cowhide trim, which pays tribute to the brand box-making tradition.

Cabinet of Curiosities

During Milan Design Week in 2023, Louis Vuitton will also launch the Cabinet of Museums created by Marc Newson, reinterpreting the classic Louis Vuitton hard box in an elegant style. Cabinet of Curiositie transforms Louis Vuitton travel hard cases into elegant display cases. As the first Louis Vuitton hard box that can be unfolded 180, when the Cabinet of Curiositie is opened, the compartments in the box can provide exhibition space for books, artworks and travel souvenirs. There are 3 sizes and 3 colors in the storage compartment, which can be randomly configured in the box, showing a high degree of personalization, showing the designer’s own love for exquisite style and functionality.

Lululemon’s Wunderlust backpack

The holiday is coming again. Set out and go to the long-awaited distance. The bag should not only hold your travel plan, whether it is in the suburbs or far away; It is best to accommodate various styles, such as Cotton Canvas handbags and Wunderlust backpacks from lululemon; KOLON SPORT’s various accessories backpacks are mostly designed with lightweight materials and tailoring, hoping to meet the needs of various scenes such as sports, outdoor, leisure or commuting.

KOLON SPORT kelong NOACH environmental protection series

Recently, KOLON SPORT Kelon released the NOACH environmental protection series. It is reported that the design of this series of patterns is inspired by the unique patterns of many animal and plant species, which permeates the value orientation of being close to nature in the design and echoes the overall natural environment. The charm of travel is not only to feel the pleasure of rivers and mountains, but also to arouse people’s cherish and protection of the beauty of nature.

BLUE SKY LAB’s "Retro-Futurism Retro Future" Concept Series

BLUE SKY LAB, a sustainable fashion brand of NIO Life, cooperated with Rolf Ekroth, a cutting-edge Finnish designer, and recently launched the concept series of "Retro-Futurism Retro Future". At the same time, BLUE SKY LAB cooperated with Intertek, an international authoritative testing organization, to measure and disclose the carbon footprint data of three star items. In this series, Airbag backpack focuses on lightness and tolerance. At the same time, official data show that compared with the production of traditional native nylon, it is reduced by 26.1%, and compared with the production of cowhide, it is reduced by 54.39%.

Hunter travel series

With innovative design, professional fabrics and technology, people can experience a lifestyle that is integrated with nature through clothing. Hunter launched a new travel series this season, featuring portability, lightness and low saturation. At the same time, the brand said that 86% of the products of the brand will use environmentally friendly materials with low impact on the environment, including FSC?-certified natural rubber, BLOOM algae foam and recyclable fabrics. In addition, the introduction of environmentally-friendly recyclable material uppers, linings and insoles also reduces the brand’s dependence on original materials.

The tourism industry is welcoming an unprecedented recovery. Many consumers will enhance their travel experience through clothing. Travel is related to seasons, fashion and mentality.

SW2023 Spring/Summer Series

SW kicked off spring and summer with colorful kink elements. This season, we will create a new PLAYA series to balance the sense of holiday laziness and urban modernity. Mr. Edmundo Castillo, global design director of SW, said: "I hope to arouse people’s yearning for European coastal travel through the Spring/Summer 2023 series-freedom, comfort and uniqueness. The brand-new elements create a modern and beautiful environment, which makes people become the focus of the protagonist and freely travel through the bustling days and nights of the city. "

Returning to tourism itself, with the domestic tourism market’s "steady development and continuous recovery", the demand for business travel has been released, and reducing costs and increasing efficiency, green and low carbon have become hot topics in the business travel market. Recently, InterContinental Hotels Group launched the 2023 Greater China Hotel Tour Exhibition and Owner Tasting Meeting, which was held successively in Shenzhen, Shanghai and Beijing. Mr. Sun Jian politician, Chief Development Officer of IHG Greater China, said: "The upgrading of consumption, the evolution of hotel chain trend and many other industry trends have created a new ecology of hotel investment and brand development." In the future, InterContinental Hotels Group will build more personalized service experience for business travelers, such as updating the conference room information of Holiday Inn Express on the domestic head conference management platform to provide more flexible conference services for the business travel market.

Cailian News Agency, December 11th (Reporter Hao Xu) After "Golden September and Silver 10", the popularity of China’s automobile market continued in November. With the help of the "double 11" promotion and other consumer waves, the demand for car purchases was further released, and the market performance continued to improve and exceeded expectations.

On December 11th, data released by China Automobile Association showed that in November, the production and sales of automobiles were 3.093 million and 2.97 million respectively, up 7% and 4.1% from the previous month and 29.4% and 27.4% from the same period last year. From January to November, the production and sales of automobiles were 27.111 million and 26.938 million, respectively, up by 10% and 10.8% year-on-year, and the growth rate was 2 and 1.7 percentage points higher than that in January-October.

The Cailian reporter counted the sales of 14 A/H listed car companies in November. Except Haima, the other 13 car companies all achieved year-on-year growth in that month, accounting for more than 90%.

"In the same month, the production and sales of automobiles increased year-on-year, passenger cars continued their good momentum, commercial vehicles maintained rapid growth, and new energy vehicles and automobile exports led the industry growth." Chen Shihua, deputy secretary-general of China Association of Automobile Manufacturers, said. Overall, in November, the production and sales of new energy vehicles were 1.074 million and 1.026 million respectively, up by 39.2% and 30% respectively. "In November, the production and sales of new energy vehicles exceeded 1 million, which is the first time that the monthly production and sales of new energy vehicles exceeded 1 million; In November, the penetration rate of new energy vehicles reached 34.5%, exceeding 30% for seven consecutive months. "

According to the data of China Automobile Association, in November, 482,000 vehicles were exported, up 46.3% year-on-year, among which 97,000 new energy vehicles were exported, up 1.6% year-on-year. "Export is an important force driving the growth of China’s automobile production and sales this year." Chen Shihua believes.

Take BYD as an example. In November, the sales volume once again exceeded 300,000 vehicles, reaching 301,903 vehicles, up 31.02% year-on-year, among which the export of passenger cars reached 30,629 vehicles, up 148.7% year-on-year. According to BYD, "BYD currently sells two models overseas, one is Dolphin and the other is Yuan PLUS. Seals are being launched one after another, and it is expected that more models will be listed next year. The next focus is to further expand overseas channels and push more models overseas. "

Similarly, Changan Automobile sold 227,327 vehicles in November, up 23% year-on-year, of which 50,598 vehicles were self-owned brand new energy, up 52.7% year-on-year; Overseas sales of independent brands reached 23,976 vehicles, up 518.6% year-on-year. It is worth noting that on November 27th, two new energy products of Changan Automobile, DEEPAL L07 and DEEPAL S07, landed in Bangkok, Thailand, and opened full-line booking. Aouita 11 and Aouita 12 also made their debut in Thailand. Changan Automobile established the Southeast Asia Division, at the same time, it also established three local companies and localization operation teams, namely Changan Automobile Southeast Asia, Changan Thailand Sales and Changan Thailand Parts. The production base of new energy vehicles in Thailand has started construction.

In addition, SAIC, Great Wall Motor and Geely Automobile have performed well in new energy vehicles and exports. Among them, Great Wall New Energy Vehicle sold 31,248 vehicles in November, up 142.93% year-on-year, achieving year-on-year growth for eight consecutive months; Overseas, relying on the strategy of "going to sea by ecology", Great Wall Motor sold 35,496 vehicles overseas in November, up 76.7% year-on-year, and its sales volume exceeded 30,000 for four consecutive months.

While strengthening the layout of overseas sales, car companies are also continuing to "roll in" the domestic new energy market. Just entering December, the new energy auto market has ushered in a more fierce "price war". Traditional independent brands, such as BYD and Changan Automobile, as well as new car-making forces "Wei Xiaoli" and new energy car companies, such as Extreme Vietnam, have introduced multiple preferential policies, with the maximum preferential range exceeding 30,000 yuan.

"With the continuous emergence of policy effects, auto shows and promotional activities in various places continue to exert their strength, and the company’s final sprint in the last month, it is expected that the auto market will continue to improve in December, reappearing the phenomenon of’ tail-jumping’ at the end of the year. "Chen Shihua analysis. At the same time, Cui Dongshu, secretary-general of the Federation, predicted that "the overall car sales this year may reach a new height of 30 million vehicles."

For the performance of China’s automobile market next year, at the "2024 China Automobile Market Development Forecast Summit" held on December 11th, Wang Qing, deputy director of the Market Economy Research Institute of the State Council Development Research Center, predicted that "the wholesale sales volume of the automobile market will continue to increase by about 5% in 2024. The growth rate of sales will largely depend on exports. " In the long run, Wang Qing predicts that by 2030, car sales will maintain a potential growth rate of around 2%-3% annually.

According to the performance of the domestic terminal retail market, Chen Chuan, director of the data energy-saving strategy research room of China Automobile, predicted that the growth rate of the passenger car market would reach 3.2% in 2024, and the sales volume was expected to increase by 700,000 vehicles to 22.5 million vehicles. Among them, the sales volume of new energy passenger cars was 9.68 million, with a growth rate of 29.9% and a penetration rate of 43%; The sales volume of new energy commercial vehicles was 460,000, with a growth rate of 32.8% and a penetration rate of 14.1%.

This article is from Hao Xu, a reporter from Cailian Association.

Looking back on the fashion trend in 2023, winter has not been considered as the most fashionable season. In addition to the new year and holiday styles, we often fall into a fixed pattern of wearing the same clothes every day. However, some new trends appeared last winter, and they are still very popular today. For example, loose jeans (in fact, any loose clothes) have become very popular. They bring a new and tattered silhouette, which is different from the traditional straight tube or mom jeans. In addition, low-waisted jeans have become popular again, becoming the y2k fashion trend in 2023.

Mini UGG boots were a big trend last winter. Almost everyone is obsessed with mini UGG. Although they are warm and comfortable, they are not suitable for walking through snow and mud in Boston’s cold winter.

Finally, let’s talk about coats. In winter, many different styles of jackets become fashionable, and some jackets are back in fashion. For example, long dresses have always been popular. This year, we have seen a large number of long dresses, from wool to leather. A long dress can enhance the taste of any clothing, keep warm and win-win. On the other hand, we have seen the rise of short cotton-padded jackets. Although these are not the most practical purchases for the weather, they can give people a good outline and are very suitable for warmer winter days.

When winter is over and warm spring is coming, we hastily change our heavy winter clothes into light and breathable ones. Like other seasons, the wardrobe in spring has its signature items-long skirts, flowing shirts and light-colored jeans. But what is exciting is that we have seen the rise of grunge, Ballet Style and y2k Fashion, which have persisted throughout the year.

Under the influence of y2k fashion, overalls are back in fashion. Originally designed for military use, overalls are easy to identify because of their multiple pockets and loose tailoring. Work pants can be worn in a variety of ways, and can be matched with baby T-shirts, corsets, etc. It is an important item that is more substitutable than jeans or trousers in our wardrobe.

In another alternative aesthetic trend, doll style has become very popular. Doll style refers to anything feminine, pink and feminine. In the spring of 2023, we saw many trends, such as ruffles, light pink, lace tops, bows in hair and so on. Although this trend started in spring, it remained strong all year round.

Completely changing the direction, the denim trend on denim became popular in the spring of 2023. Mixing denim with different colors and patterns has become a high fashion. With the development of denim trend, there are new trends, such as denim long skirts, which bring a more exquisite appearance to our usual denim mini skirts.

Warm weather makes dressing easier. No longer obsessed with jackets and heavy clothes, the perfect summer dress usually consists of shorts, T-shirts or light summer dresses. However, if the goal is to improve the rotation this year, there are many different fashion trends that can add some new ideas to our daily wear.

In the summer of 2023, y2k fashion was in full swing. Baby T-shirts, lace vests and miniskirts in the early 2000s dominated the fashion style. With the rise of fashion in the 2000s, second-hand shopping and consignment shopping became popular-not only did the early 2000s clothes return, but also sustainable shopping became popular. In summer, we saw a lot of baby T-shirts, trimmed vests, low-waisted denim skirts/shorts, etc.

Crocheting is a big trend in summer, from crocheted vests to bikinis and even skirts, crocheting is popular in fashion. Once the temperature rises, crocheted items will always return. But don’t get me wrong, this is not another short-lived trend. Crocheted items are becoming a model of summer style, surpassing the status of "fashion" and becoming a must-have item in summer.

"Shut up and take your legs." Active exercise is always one of the important ways to keep healthy. At present, there is sufficient evidence that adequate physical activity can not only help to maintain a healthy weight, but also enhance physical fitness and reduce the risk of all-cause death and chronic diseases such as cardiovascular disease and cancer. Ma Guansheng, a professor at Peking University School of Public Health, said that exercise not only helps to adjust psychological balance, relieve stress, depression and anxiety, but also improves cognition, sleep and quality of life.

According to the definition of the World Health Organization, physical activity refers to any physical activity produced by skeletal muscles that requires energy consumption, including professional physical activity, traffic-related activities, housework and physical activity in leisure time; Physical activity intensity refers to the amount of effort/force used to describe physical activity, which can be measured by metabolic equivalent MET, heart rate or self-perceived fatigue. The greater the intensity of physical activity, the more energy is consumed.

Moderate-intensity physical activity refers to activities that require some exertion, and the heartbeat and breathing are accelerated, but you can still talk easily during the activity, such as walking quickly, dancing, leisure swimming, and doing housework, such as cleaning windows and mopping the floor. High-intensity physical activity refers to more exertion, faster heartbeat and shortness of breath, such as jogging, aerobics, fast pedaling, playing tennis, competition training, heavy physical activities, such as lifting weights, lifting heavy objects or digging.

So, how much exercise is appropriate every day?

"Overall, 60-75% of the total energy consumption of the human body is used for basic metabolism; 5-10% is used for food heating effect; The proportion of physical activity is 15~35%. " Ma Guansheng said that according to the daily energy intake of adults of 1600~2400 kcal, the physical activity consumption of 15% is about 240~360 kcal. In other words, the daily activity of adults should reach the energy consumption of 240~360 kilocalories.

Generally speaking, the energy consumption of doing housework and occupation-related physical activities every day is about 60~80 kilocalories compared with 2,000 ~ 2,500 steps of walking. 6000 steps of active physical activity (fast walking at 5.4~6.0km/h) takes about 40 minutes and consumes 170 kilocalories. The total energy consumption of these physical activities is about 230~250kcal.

Maintaining this level of exercise can probably meet the requirement of energy consumption of 240~360 kilocalories per day.

The Dietary Guidelines for China Residents (2022 Edition) suggests that people of all ages should take physical activities every day, and adults are recommended to actively take daily activities and exercise, and take moderate-intensity physical activities at least five days a week for more than 150 minutes; Take 6000 steps of active physical activity every day. (Reporter Liu Xiaoxiao Shi Lan)

Source: China Economic Net