The way out for "export" is to broadcast live on TV and sell in domestic market … How can foreign trade enterprises that "play all the seats" break through?

　　This Tuesday (June 30th), when the day is over, it means that the page will be turned in the first half of 2020. In the past six months, from the individual to the country, from the small society to the big world, the sudden epidemic has strongly impacted and destroyed. The sharp drop in enterprise orders, the serious backlog of warehouses, the broken capital chain and the lack of work for workers are not the problems of several enterprises, but a common phenomenon. In order to stabilize foreign trade, there is not only the relevant policy of transferring exports to domestic sales, but also a forum held in the State Council last Sunday, emphasizing the need to innovate foreign trade methods and promote foreign trade to promote stability and improve quality. Also last week, the first online Canton Fair in history just ended, and this week’s online Lanzhou Fair has started again. How can China’s foreign trade tide over the difficulties?

　　Zhang Jian, the person in charge of Zhejiang fiegel Sanitary Ware Co., Ltd.: We encountered an epidemic in the first year of 2020. When the new factory was laid out, we just built a finished product warehouse with a floor full of about 4,000 square meters. But the actual situation is that in March and April, we used up this floor, and our workshop has more than 2,000 square meters, and we also made a finished product warehouse. Therefore, all eyes are full of money, and all eyes are full of goods that I don’t know when I can deliver.

　　Spell it online

　　Zhang Jian, head of Zhejiang fiegel Sanitary Ware Co., Ltd.: We really didn’t have any idea at that time. In fact, we didn’t have a choice. If we don’t fight like this through the online Canton Fair, we won’t have any other chance to turn over. Can it be regarded as a foundation for us in the next two or three years? We must catch it.

　　On June 15th, the Canton Fair opened, and Zhang Jian’s team soon conducted the first live broadcast. For this day, they have been practicing for more than a month. From writing the live script, to carefully picking up every English grammar, and then to when to insert the physical display of the product with the live broadcast, they all designed one by one. After 10 days of live broadcast, more than 100 valid customer inquiries were received, which is almost a world of difference compared with the cold and cheerless in the past few months.

　　Ding Haihong, sales manager of Zhejiang fiegel Sanitary Ware Co., Ltd.: I’m a little comfortable these two days, so my focus must be on customers. Next, it’s time to really show our real strengths. We have a guest appearance as an anchor, so next time we play this routine, we will be so easy, no problem.

　　With the passenger flow, the next problem seems to be less difficult. Although Zhang Jian’s team is a novice in live broadcast, it is still a killer to contact customers and make sales. At present, they are trying to turn these more than 100 effective inquiries into real orders as soon as possible.

　　Difficulty 1: Input cost to transform products

　　The survey found that Europe and America like large trash cans with simple design and single color matching; In China, in different scenes such as bedrooms, kitchens and bathrooms, small trash cans with exquisite design, various colors and even a little "black technology" are popular. The difference in usage habits brings about a world of difference in product positioning, design and research, and the product line needs to be rebuilt.

　　Han Anqing, general manager of Ningbo Shunda Risheng Electric Appliance Co., Ltd.: If it is designed abroad, it is relatively simple, and it is a square (shape) or a circle. But in China, because everyone has different aesthetic concepts, we also have to design various shapes and shapes, which are basically more than three times the number of foreign trade products.

　　Difficulty 3: After-sales and payment

　　Chen Aihua, sales director of Ningbo Shunda Risheng Electric Appliance Co., Ltd.: I think foreign trade is still a little simpler. After foreign trade, we will tell our customers that I will provide you with free spare parts (to prevent damage), but domestic trade is different. For domestic trade, the customer may think that he won’t use it after he buys it back, and he will also ask you about the after-sales problem. At the same time, what’s wrong with his use? He also came to your manufacturer, so this workload will be great.

　　The redefinition and adaptation of users’ usage habits and purchasing habits in the market is a great investment of human and material resources, and issues such as product certification and patent standards are also blocking points on the domestic market. After investigation, many departments believe that although the domestic market has great potential, it cannot follow suit, which involves top-level design and whether enterprises have the ability to comprehensively plan and adequately respond.

　　Qing Yanping, deputy inspector of Yuyao Municipal Bureau of Commerce: It doesn’t mean to follow up in the external transfer. There are a lot of preliminary work to be done. For example, the first market investigation and research, the second accurate positioning of the enterprise, and the third research and development of high-quality products. In fact, what is their problem, summed up in two points: one is the cost input, and the other is the risk they have to bear.

　　||| The government set up a platform for enterprises to think about change

　　In the past, exporting to domestic market was a good sign for some shops to promote sales, which meant high quality and low price. But nowadays, the competition in the domestic market is extremely full, and the quality is also very good. The gap between the exported goods and the domestically sold goods is very small, and even some areas are gone, so you know how fierce the competition is. It’s not easy to export to domestic market, and at the same time, export to domestic market will face the inconsistency of standards, because you are producing for other countries, and it may not be suitable for the standards of our domestic market, so you have to change it and find a way. Yes, in the face of foreign trade problems, if you want to break through, these three words are really the most important: find a way.

　　On Monday, this foreign trade company of agricultural products in Lanzhou, Gansu Province conducted the first live online delivery. Although the anchor was still a little nervous and unfamiliar, the live broadcast time was only ten minutes, but the effect was not bad. The company received inquiries from several overseas customers one after another.

　　Fang Yusheng, general manager of Gansu Yusheng Agricultural Products Development Co., Ltd.: I got a lot of traffic on the first day, and at the same time, nine customers directly inquired about us and negotiated through video on the Internet. It should be said that there will be results soon.

　　The platform used by the company is not a well-known domestic e-commerce or short video platform, but a new trade platform named "Online Exhibition Trade" purchased by the Gansu provincial government. The China International Trade Digital Exhibition opened in Lanzhou on Monday. As an exhibitor, this enterprise, like other foreign trade enterprises in the province, will enjoy a one-year platform service. Relying on the big data information of a foreign trade exhibition company in Zhejiang, the platform will accurately recommend 100 overseas customers for the enterprise within one year, and will also help to match the negotiations between the two parties. More importantly, these services are all free.

　　Wang Haibin, Director of Exhibition Department of Gansu Provincial Council for the Promotion of International Trade: Our service for enterprises this time is mainly online matchmaking, online consultation, online negotiation, online display and big data mining. In addition, in order to help our enterprises, we have applied for special funds from the provincial finance and subsidized them.

　　In fact, as early as March and April this year, due to the serious reduction of overseas orders, this company has already started to transfer its business to online and settled in Alibaba International Station, a foreign trade e-commerce platform. In a few months, new customers and new orders have increased a lot, but the annual membership fee is not low, which makes the company somewhat "painful".

　　Fang Yusheng, general manager of Gansu Yusheng Agricultural Products Development Co., Ltd.: To be honest, this fee is a bit expensive, about 250,000 yuan a year. We also hesitated, but considering that this is the era of big data and the general trend, we must cooperate and change our concepts.

　　The reporter learned that in Lanzhou, there are some small foreign trade enterprises that gave up their presence because of the high membership fee of the e-commerce platform. At this time, the free online service paid by the government undoubtedly provides a basic guarantee. Under the current situation, if there is no online channel, foreign trade enterprises may find it difficult to survive.

　　Fang Yusheng, general manager of Gansu Yusheng Agricultural Products Development Co., Ltd.: We hope that (the government) will expand some services in this digital trade. We are still short of figures (trade). I hope the government will give us more support in this respect.

　　In terms of export to domestic sales, some local governments have paved the way for foreign trade enterprises to "touch the net". Shandong province will give 50% membership fee subsidy to the first batch of production-oriented export-to-domestic enterprises on the 1688 procurement wholesale platform; Ningbo reached an agreement with Pinduoduo, an e-commerce platform, to help 15,000 foreign trade enterprises enter the domestic market. The vice mayor of Ningbo also went into the live broadcast room to speak for foreign trade enterprises. In Yuyao City, Ningbo, the local government and several major e-commerce companies set up a "Yao Pinhui" platform, hoping that foreign trade enterprises that want to sell domestically can settle in for free, and they can also use free live broadcast venues, props and equipment.

　　Xi Ming, secretary of Yuyao Municipal Party Committee: We mainly help them set up a platform to bring together foreign trade products suitable for domestic sales. Then, Yuyao’s foreign trade products are sold to all parts of the country by introducing professional teams, live broadcasting with goods and endorsement by the government.

　　Qing Yanping, deputy inspector of Yuyao Municipal Bureau of Commerce: Our government contacted them with the e-commerce platform, contacted them with specialized professional planning companies, contacted them with sales companies, helped them make suggestions, and helped their own people board the live broadcast platform. Let’s gather these enterprises from outside to inside so that we can share some resources, reduce our costs from outside to inside and improve our efficiency from outside to inside.

　　For foreign trade enterprises, the word "change" has become the norm. Whether it is offline to online or export to domestic sales, it is a new change that has not happened for many years. I am afraid that it is difficult for enterprises to do foreign trade comfortably again. In the changing situation, not only enterprises have to change, but also government services. When foreign trade enterprises ride the wind and waves in the crisis, government departments should escort them.

　　Cctv news Recently, 2023 China Household Appliances and Consumer Electronics Expo (AWE2023) opened in Shanghai New International Expo Center. AWE, the global scientific and technological event in the field of home appliances and consumer electronics, has returned strongly, bringing advanced smart life solutions, high-tech products and technologies, and continuously guiding the new development trend of home appliances and consumer electronics industries.

　　New products debut and join hands to lead the trend.

　　At the exhibition site, Konka Group held a new product launch conference with the theme of "Aurora Shines with Bright Colors", launched a series of "Aurora" products, and reached a strategic cooperation with Italdesign, a famous Italian design company. This is the embodiment of Konka Group’s continuous promotion of product upgrade iteration and its strength in the field of black and white electricity. It is also a big step for Konka Group to focus on consumer electronics business in 2023.

　　Yu Qinxue, assistant to the president of Konka Group’s white goods business headquarters and general manager of Anhui Konka Tongchuang Electric Co., Ltd., said that only by increasing the investment and proportion in research and development can there be product innovation and it is possible to achieve product-leading strategic extension.

　　Li Yang, general manager of Italdesign in China, said that the two sides have many similarities, such as the concept of "people-oriented" in product design and the principle of "design is modeling plus engineering", which is an important reason for this cooperation.

　　This cooperation perfectly combines Italdesign’s practical industrial design experience with Konka Group’s technical precipitation in the field of home appliances. While improving the technical texture of products, it will redefine home appliances from the dimensions of spiritual needs such as design aesthetics, humanistic care and artistic value, injecting new inspiration and motivation into the development of the industry and creating new boundaries for users’ smart quality life.

　　Scientific and technological innovation helps a better life

　　The "Aurora" series of new products launched by Konka Group were exhibited at the exhibition site, including Zhencai washing and drying suit, smart fresh air air conditioner, double 15-day ecological fresh refrigerator and Konka Mini QD-LED TV A6 MAX, covering multiple home life scenes in the kitchen, balcony and living room, creating exquisite life for consumers in all directions.

　　Liang Jiang, senior manager of China Marketing Center, multimedia industry headquarters of Konka Group, said that Aurora series is a brand-new product launched by Konka in 2023, and it also reflects Konka’s top technology at present. The product is made of aviation material and has memory function. In addition, the product also has 8K resolution, 33 million pixels and 3D space surround sound field positioning technology.

　　In the future, Konka Group will continue to practice consumer demand-oriented, based on the megatrends such as consumption upgrading and scenario application, promote product upgrading iteration from technology to ecology, and constantly create a better life for users with innovative technologies.

[TechWeb] As the leader of the global mobile phone market, Apple’s next-generation iPhone will get wide attention from the outside world early every year. According to previous years’ practice, if there is no accident, the annual "Science and Technology Spring Festival Evening" is expected to be held around September 10th this year, and the brand-new iPhone 16 series will officially meet with you at that time. At present, the series is already preparing to enter the mass production stage, and more and more accurate information has been released recently. Now there is the latest news. Recently, a digital blogger further revealed that the iPhone 16 Pro will introduce a new "rose" color.

According to the latest information released by digital bloggers, basically consistent with the news previously exposed, the new iPhone 16 Pro will provide a brand-new "Rose" color, code-named "Rose Gold" instead of the previously rumored "Rose Gold". At the same time, well-known analyst Guo Ming Ti also revealed that the color options of iPhone 16 Pro and iPhone 16 Pro Max will include black, white (or silver), gray (or "natural titanium" color) and the newly added rose color. Among them, the "rose" titanium color will replace the blue titanium gold color in the current iPhone 15 Pro.

In other respects, according to the previously exposed news, the sizes of iPhone 16 Pro and iPhone 16 Pro Max have been upgraded from 6.1/6.5 inches to 6.3/6.7 inches. Thanks to the brand-new screen technology, the black edge of iPhone 16 Pro is only 1.203mm, and the iPhone 16 Pro Max is only 1.153mm, which has set a new record for the whole industry. Hardware, the iPhone 16 Pro/Pro Max will be equipped with A18 Pro processor, and the image will be greatly upgraded. On the basis that the previous generation has been upgraded to a 48-megapixel main camera, the iPhone 16 Pro series will also be equipped with a 48-megapixel super wide-angle lens, and the resolution of space video will reach 4K level. In addition, the iconic silent pick design on Apple models will be eliminated and replaced by the multi-function button "Action Button" that has appeared on the current iPhone 15 series, and there will be more gameplay.

It is reported that the brand-new iPhone 16 series is expected to continue to meet with you in September this year. After the iPhone 16 Pro is upgraded to 256GB, the price will remain unchanged at 999 US dollars, and the Bank of China will start at 7999 yuan. More details, we will wait and see.

　　Editor’s Note In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader pointed out that innovation is the first driving force for development and the strategic support for building a modern economic system. In order to speed up the construction of an innovative country and achieve the goal of providing strong support for building a powerful country in science and technology, quality, space, network, transportation, digital China and intelligent society. Recently, experts and scholars in the scientific and technological fields have seriously studied and understood the spirit of the report of the 19th National Congress. They said that we should conscientiously implement the spirit of the 19th National Congress of the Communist Party of China, speed up the consolidation of the foundation of China’s scientific and technological undertakings, and roll up our sleeves and work hard — —

　　The new era entrusts scientific and technological workers with new tasks

　　Gaofu

　　The report of the 19th National Congress of the Communist Party of China is magnificent and sends out the strongest voice of the times! China’s socialist construction has entered a new era, and under the guidance of Socialism with Chinese characteristics Thought, the supreme leader in the new era, the economy and society will surely get unprecedented development. In the report of the 19th National Congress of the Communist Party of China, General Secretary of the Supreme Leader pointed out that innovation is the first driving force for development and the strategic support for building a modern economic system. This is the new task given to scientific and technological workers by the new era, new mission and new journey.

　　Throughout the development of science and technology in developed countries, the strategic reserve of science and technology has always been a rolling source of social and economic development in developed countries. Therefore, in the future development, China must strengthen the strategic layout of science and technology. In the past few years, we have made a good layout of many large-scale scientific installations, and a large number of scientific research achievements have emerged one after another, which not only "topped the sky" to enhance China’s international influence, but also "stood on the ground" to serve the main battlefield of society, people and economy. For example, the construction of Shanghai light source has helped us to interpret the transmission mechanism of H7N9 virus from birds to people and played an important role in formulating relevant prevention and control policies for the country.

　　In the next step, as far as my major is concerned, we should strengthen the research work on disease control and prevention, which is very important for ensuring the life and health of our people and economic and social development.

　　People’s health is an important symbol of national prosperity and national prosperity. Today, with the development of China’s economy and society, people’s specific requirements for health and medical needs have also changed. This puts forward higher requirements for disease control and prevention in China. To protect people’s health and implement the strategy of healthy China, we must build a first-class disease control and prevention system. First-class disease control needs first-class scientific and technological support, which will also be integrated into the construction of national innovation system and the strengthening of strategic scientific and technological forces. In the future, we will face the forefront of world science and technology, the main battlefield of economy, and the major needs of the country, do a good job in basic research and applied research, and serve the country and the people.

　　The 19th National Congress of the Communist Party of China is a conference of "Do not forget your initiative mind, bearing in mind the mission, holding high the banner and forging ahead in unity". As workers in the front line of science and technology and public health, we will conscientiously implement the spirit of the 19th National Congress of the Communist Party of China, consolidate the foundation of science and technology and public health in China, and roll up our sleeves and work hard!

　　(The author is a representative of the 19th National Congress of the Communist Party of China, an academician of China Academy of Sciences, and director of China Center for Disease Control and Prevention).

　　Create a new situation in the development of intellectual property.

　　Shen Changyu

　　The report of the 19th National Congress of the Communist Party of China made by General Secretary of the Supreme Leader is profound and strategic, and it is a political declaration and action program that guides the cause of Socialism with Chinese characteristics to enter a new era, start a new journey and write a new chapter. In particular, the report of the 19th National Congress of the Communist Party of China clearly put forward that we should advocate innovative culture and strengthen the creation, protection and application of intellectual property rights. This points out the direction for intellectual property work and is the fundamental follow-up and action guide for doing a good job in intellectual property work. In the future, we will focus on strengthening the creation, protection and application of intellectual property rights, improve the comprehensive strength of intellectual property rights and help the country’s innovation and development.

　　First, we must strengthen the creation of intellectual property rights. It is necessary to aim at the forefront of the world’s science and technology, strengthen key common technologies, frontier leading technologies, modern engineering technologies and subversive technological innovations, and provide the source for improving the quality of intellectual property rights. We must adhere to the principle of quality first and benefit first, carry out the patent quality improvement project in depth, and strive to promote the transformation of intellectual property creation from multi-directional to excellent and from large to strong.

　　Second, we must strengthen intellectual property protection. Protection is the core of intellectual property work. We must conscientiously promote the work of strict protection, large protection, rapid protection and equal protection of intellectual property rights, and actively build a good environment for strict protection of intellectual property rights according to law. In particular, we should improve the laws and regulations on intellectual property protection, improve the quality and efficiency of intellectual property review, strengthen the protection of intellectual property rights in emerging fields and formats, increase the punishment of infringement and illegal acts, and raise the public’s awareness of intellectual property rights, so as to promote the transformation of intellectual property protection from continuous strengthening to comprehensive and strict.

　　Third, we must strengthen the use of intellectual property rights. We must adhere to the "three-pronged approach" and promote the transformation of the use of intellectual property rights from single benefit to comprehensive benefit. Continue to deepen the reform of the distribution of intellectual property rights and interests, build a scientific and reasonable distribution mechanism of rights and interests, and fundamentally mobilize the enthusiasm and initiative of units and inventors to implement the transformation of achievements. At the same time, establish and improve the intellectual property operation platform system to provide a good platform support for the transfer and transformation of intellectual property rights, acquisition custody, transaction circulation, pledge financing, analysis and evaluation, and promote the comprehensive use of intellectual property rights. In addition, facing the real economy, we should vigorously promote the development of intellectual property-intensive industries, improve the level of product supply, and meet the people’s growing needs for a better life by implementing patent navigation projects and forming industrial intellectual property alliances.

　　(The author is Director China National Intellectual Property Administration and Academician of China Academy of Sciences)

　　Create a good research environment for young talents

　　Liu Minghua

　　The report of the 19th National Congress of the Communist Party of China put forward that a large number of strategic scientific and technological talents, leading scientific and technological talents, young scientific and technological talents and high-level innovative teams with international standards should be trained. This makes me deeply touched, because talents are the core of cutting-edge technology, and the essence of future scientific and technological competition is the competition of high-end talents.

　　In the field of nanotechnology, which I am engaged in scientific research, foreign scientists are the main force in its early development. However, with the increasing attention and investment in this field in China, China scientists have occupied a very important position in the field of nanotechnology and gained wide recognition all over the world. In the future, the development of nanotechnology should integrate the wisdom of Chinese scientists and innovative entrepreneurs all over the world, strengthen the cooperation in Industry-University-Research, and pay attention to cultivating young talents to deliver a steady stream of innovation for building a powerful country in science and technology.

　　As a matter of fact, China is one of the earliest countries in the world to carry out nanotechnology research. In the Outline of the National Medium-and Long-Term Scientific and Technological Development Plan (2006-2020), nanotechnology is promoted as a major scientific research plan. At present, China has become a big country in nanotechnology research and development in the world, some basic research has leapt to the international leading level, and the total output of nanotechnology has also ranked first in the world.

　　In recent years, the National Nanoscience Center has continuously increased its cooperation with major universities, paying more attention to the quality of scientific research achievements and the practical contribution of young talents. At the same time, strengthen the cultivation of young innovative talents and encourage young people to undertake more academic innovation work and responsibilities. Especially for returned talents, the center has set up a series of special forums to encourage young people to preside over and invite famous experts at home and abroad to discuss.

　　Over the years, the country has made great efforts in attracting talents. The key to cultivating innovative talents needs to make more efforts in creating an environment for the growth of talents. On the one hand, it is necessary to strengthen the layout of strategic scientific and technological forces and build an important talent echelon that adapts to the national strategic development; On the other hand, it is necessary to solve the learning environment and life problems in the process of talent growth. Integrate and unify all kinds of talent plans, create a good environment for young talents to study with peace of mind and concentrate on innovation, and at the same time solve a series of worries of scientific researchers in their lives, so that they can love science and innovation more and be willing to devote more time to innovation activities.

　　(The author is the director of the National Nanoscience Center)

　　Step up the reform of science and technology system.

　　Qiu Dewen

　　The report of the 19th National Congress of the Communist Party of China pays attention not only to scientific and technological innovation, but also to agricultural development. As an agricultural researcher, I am extremely excited and proud to see that many of our scientific research projects and research fields are consistent with the goals mentioned in the report of the 19th National Congress of the Communist Party of China.

　　The report of the 19th National Congress of the Communist Party of China proposed to deepen the reform of the scientific and technological system, establish a technological innovation system with enterprises as the main body, market orientation and deep integration of Industry-University-Research, strengthen the support for the innovation of small and medium-sized enterprises, and promote the transformation of scientific and technological achievements.

　　At present, although the scientific research environment in China has been greatly improved, the integration of Industry-University-Research needs to be improved, and the "last mile" problem is common among all links. For example, in the field of agricultural scientific research, there are problems such as long research cycle and large investment, but slow effect, slow income and high risk in industrialization promotion. This has led to a lot of social capital unwilling to enter the agricultural field, and many good agricultural scientific research achievements cannot "take root". In this regard, it is necessary to promote the reform of the national science and technology system, make the connection between Industry-University-Research smoother, and promote deep integration.

　　In recent years, our Academy of Agricultural Sciences regards scientific and technological system reform and agricultural scientific and technological innovation as two major power sources to promote the key tasks of building a world-class modern agricultural scientific research institute, promotes system reform with mechanism innovation, establishes and improves the open collaborative governance model of the institute, promotes the scientific research organization model of resource sharing and collaborative innovation, and creates a level playing field that encourages innovation and transformation. At the same time, improve the scientific and technological evaluation mechanism, carry out third-party evaluation, take innovation effect, innovation ability and innovation efficiency as the core content, establish a classified evaluation system for the implementation effect of key tasks of scientific planning, effectively use the evaluation results, adjust key support areas in time, and improve the effectiveness of resource allocation.

　　In addition, the report also proposes to promote the transformation of scientific and technological achievements. We should explore the incentive and protection system for scientific and technological personnel in national scientific research institutions to innovate and start businesses, encourage and support scientific and technological personnel of various identities to reflect innovation value through the application of achievements, and create a level playing field to encourage innovation and transformation. Improve the scientific evaluation method of achievement transformation and innovation and entrepreneurship, and smooth the promotion channels of professional and technical positions of relevant personnel.

　　(The author is the deputy director of the Institute of Plant Protection, Chinese Academy of Agricultural Sciences)

　　Comprehensively improve the level of meteorological services.

　　Yu rucong

　　As a non-party member, I had the honor to attend The 19th National Congress of the Communist Party of China and listen to the report of the 19th National Congress made by the Supreme Leader.

　　The report of the 19th National Congress of the Communist Party of China pointed out that strengthening applied basic research, expanding the implementation of major national scientific and technological projects, and highlighting key common technologies, cutting-edge leading technologies, modern engineering technologies and subversive technological innovations will provide strong support for building a powerful country in science and technology, quality, space, network, transportation, digital China and smart society.

　　Meteorology is a scientific and technological basic social public welfare undertaking, and meteorological research belongs to applied basic research. In the future, we will strive to improve the ability and level of refined global all-round and all-round meteorological services.

　　With the continuous development of economy and society, the planning of people’s activities is becoming more and more detailed, and the requirements for temporal and spatial accuracy and element accuracy of meteorological information are getting higher and higher; The scope of people’s activities is getting wider and wider, and the planning time is getting longer and longer, which requires as long as possible, all-round and all-round coverage of global forecasting services; There are more and more ways of people’s activities, and the demand for pertinence and personalization of meteorological information is getting higher and higher, and the demand for diversified information is increasing; The dependence and sensitivity of human survival on natural conditions and environment are getting stronger and stronger, and the task of meteorological disaster prevention and mitigation and coping with climate change is becoming increasingly arduous; People pay more attention to ecological civilization, green development and rational utilization of climate resources. Accurate and comprehensive meteorological service is the necessary guarantee for Socialism with Chinese characteristics’s modernization development.

　　In the next step, under the guidance of the spirit of the 19th National Congress of the Communist Party of China, the development of meteorological undertakings should face the needs of the new era, and strive to make the achievements of world scientific and technological development as useful as possible. Strive to improve the scientific and technological innovation ability based on data collection, processing and application, focusing on the development, application, evaluation and improvement of numerical models, and improving scientific cognition and innovative scientific methods; Strive to adapt to the high-tech transformation from qualitative to quantitative, from experience to science, from subjective to objective, from artificial to intelligent; Strive to build a meteorological team with scientific and technological talents as the main body. Meteorological work must strive to improve the service level of all-round climate assessment and meteorological forecast, and actively participate in and serve the overall development of national economic, political, social, cultural and ecological civilization construction to the maximum extent.

　　(The author is a member of the Standing Committee of Chinese People’s Political Consultative Conference and deputy director of China Meteorological Bureau)

　　Accelerate the construction of a maritime power.

　　Deng xianming

　　In recent years, China has continuously strengthened the independent innovation capability of marine science and technology, strengthened the research and development of basic, forward-looking and key marine technologies, and made great efforts to improve the capabilities of marine exploration, research and application and the development and utilization of marine resources. The comprehensive strength of marine science and technology has been rapidly improved, from weak to strong, from following to leading, and some fields and pipe fittings technologies have even reached the world leading level. The innovation of marine science and technology has entered the stage of "qualitative breakthrough" in some fields. With the promulgation and implementation of the Law of People’s Republic of China (PRC) on the Exploration and Development of Deep Seabed Resources and the revised Law of the People’s Republic of China on the Protection of Marine Environment, China is steadily advancing towards the road of caring for, understanding and managing the ocean.

　　According to the report of the 19th National Congress of the Communist Party of China, the innovation-driven development strategy has been vigorously implemented, and the construction of an innovative country has achieved fruitful results. Major scientific and technological achievements such as Tiangong, Tianyan, Jiaolong, Mozi, Wukong and Big Aircraft have come out one after another. Among them, the major achievements of marine science and technology represented by the "Zhenlong" can be praised by the General Secretary, which shows the importance of marine science and technology to the construction of a strong country to a certain extent.

　　It is worth noting that the report of the 19th National Congress of the Communist Party of China clearly stated that the construction of a maritime power should be accelerated. This is inseparable from the accelerated emergence of a series of marine scientific and technological achievements in the past five years, such as "Xiaolong", "Hidden Dragon" and "Hailong". These outstanding achievements have laid a technical foundation for building a maritime power. However, although great progress has been made in the development of marine science and technology in China, and the overall scientific and technological strength is approaching that of developed countries, there is still a big gap in scientific and technological innovation ability and technology development. For example, there are few independent original innovations, especially in key areas such as deep sea and ocean, where the self-sufficiency rate of core technologies is low.

　　As a marine scientific researcher working in the front line, I believe that with the horn of accelerating the construction of a maritime power blowing, with the joint efforts of the vast number of marine scientific and technological workers, managers and related basic industries, guided by scientific and technological innovation, through hard work, China’s marine science and technology will certainly be at the forefront of the world, contributing to the construction of a maritime power and contributing to the realization of the Chinese dream of the great rejuvenation of the Chinese nation.

　　(The author is a senior engineer of the Second Institute of Oceanography of the State Oceanic Administration)

　　Ensure the safe supply of oil and gas resources

　　Zhang Gongcheng

　　The report of the 19th National Congress of the Communist Party of China pointed out that strengthening applied basic research, expanding the implementation of major national scientific and technological projects, and highlighting key common technologies, cutting-edge leading technologies, modern engineering technologies and subversive technological innovations will provide strong support for building a powerful country in science and technology, quality, space, network, transportation, digital China and smart society. This series of expositions points out the direction for the research of China’s oil and gas industry.

　　Oil and gas are the blood of industry. In recent years, with the rapid development of China’s economy, the demand for oil and gas has risen rapidly. Since it became a net importer of crude oil for the first time in 1993, the import volume has gradually increased, so the task of ensuring oil and gas self-sufficiency and stabilizing oil and gas supply has become more and more arduous.

　　China is rich in conventional oil and gas resources, but it is more and more difficult to find them. After nearly 70 years of large-scale exploration since the founding of New China in 1949, most of the easy-to-find oil and gas fields have been discovered, and the remaining exploration difficulties have gradually increased. Geographically, it develops from plain to plateau and polar regions, from shallow sea to deep sea and far sea, and from home to abroad; Exploration depth, from 3000 meters to 8000 meters or even 10000 meters deep and ultra-deep expansion; Underground conditions have changed from normal temperature and pressure strata to high temperature and high pressure strata and other complex and extremely complex fields; Formation conditions changed from high porosity and permeability reservoir to ultra-low porosity and permeability reservoir. This makes the theory and technology formed in decades face great challenges.

　　Based on the above situation, it is not difficult to see that to realize the long-term sustainable development of the upstream oil and gas industry, we must do a good job in basic research, strengthen basic research, regional research and comprehensive research, strive to innovate oil and gas geological theory, and constantly seek breakthroughs in exploration technology.

　　As the leading industry of the national economy, oil and gas is the basic guarantee for maintaining a stable supply of energy. The vast number of scientific and technological workers have the responsibility to actively implement the important instruction of "persisting in the overall planning of land and sea and speeding up the construction of a maritime power" put forward by the General Secretary of the Supreme Leader in the report of the 19th National Congress of the Communist Party of China, keep up with the world’s scientific and technological frontier, and strengthen the basic research of oil and gas exploration as the long-term development direction of oil and gas exploration, so as to ensure the safe supply of oil and gas and contribute the wisdom and strength of oil workers to the construction of the dream of a strong country.

　　(The author is the vice president of Exploration Research Institute of CNOOC Research Institute)

　　Due to poor management, Chile Johnson’s Group has been caught in the dilemma of payment. Recently, a company in Shanghai sent a special person to Chile to negotiate with the company to solve the problem of arrears.

　　It is reported that the Chilean company has sold some stores to solve its financial difficulties, and at the same time tried to solve the capital supply through financial intermediary company financing. However, people here believe that Johnson’s Group has the ability to solve its financial difficulties and will not go bankrupt.

Last week, the detention center suddenly released a heavy new rule:Foreign students’ online course qualifications will not be certified, and they will be implemented immediately!

Figure/Service Center of Ministry of Education

According to the latest announcement, whether you are a freshman or an old student, ifAfter the school starts in the spring of 2023,If you are still taking online classes, your diploma will not be certified by the detention center!

However, in just a few days, something happened.Small inversion.

01

Foreign students’ online course qualifications cannot be certified.

Except for these special circumstances.

The bad news came too suddenly, and many international students are now in an angry and helpless mood.

The students’ questions mainly focus on"I can’t change the online course, there are no places for online classes, and I can’t go back before school starts …"

In the face of all kinds of questions and puzzles, the detention center immediately made a new regulation.additional remarks??

Figure/Service Center of Ministry of Education

Current academic qualificationsthe latest stateWhat is it? The decline, Hong Kong Jun will give you a one-time explanation.

Don’t worry, I’m not that cruel.

Due to the official replyThe length is long and the content is complicated. Hong Kong Jun summarized it here first.Q&A that two students are most concerned about..

* decline can receive exclusive finishing of DBC career dreams.2023 Academic Certification 20 Questions

Q：If the school provides online and offline learning methods, I have already chosen online learning before the announcement, and this semester, Cannot be changed.What should we do?

A：Keep the one issued by the school Relevant certification materials, and submit it when applying for certification, but you must go back to school next semester.

Q：This semester is about to start or has already started, and now you are applying for visas, booking air tickets and accommodation. Time is too tightWhat should we do?

A: During the relevant formalities, you can continue to take online classes..If the visa is not signed in time, the flight is cancelled, and the dormitory cannot be booked, it needs to be kept.Relevant certification materials, and submit it when applying for certification.

Generally speaking, compared with the "tough attitude" when the Announcement was just released, the supplementary solution given by the detention center at present can be said to have been eaten by the students."reassurance".

However, Hong Kong Jun also noticed that there are still many students.Other problems：

• Can’t go back to school at present and need to be kept. Proof materialWhat exactly are there?

• School this semester Offline study places are full., Can my diploma obtained from overseas online study be certified?

• ……

There are many similar questions. Hong Kong Jun collected the above questions one by one, called the detention center for advice many times, and compiled this according to the official reply.2023 Academic Certification 20 QuestionsYou can find the answers to all the certification questions that international students care about here.

* overseas students scan code reply[Certification+Your School], can be collected free of charge.

At present, it is in the early stage of the promulgation of the new regulations.Rules ChangeIt often happens, and many students want an organization that can communicate with each other in private. Now it’s here!

Hong kong jun launched heavily.2023 New Deal Exchange Group for Overseas Students, scan the code to add DBC career dream Tutor, and reply to the password.[Certification+Your School], you can join the group and communicate with your friends ~

Is there anything aboutAcademic certificationOr aboutStudy abroad, study and apply for a job.Questions can be exchanged and discussed in the group. ??

Figure/students’ discussion on academic certification and other issues

02

The program has changed greatly! Detailed explanation of 2023 foreign students’ academic qualification certification process

In addition to the online course qualifications can no longer be certified, the detention center also announced that from January 1, 2023, international students can only be inAcademic degree certification can only be carried out after obtaining the graduation certificate..

Figure/Service Center of Ministry of Education

I haven’t received my diploma yet. What should I do with my academic credentials?

We must know that the diplomas of international students in some areas will not be issued until every few months, and once the academic certification is late, it will bringA lot of trouble：

• Get an Offer before graduation, most enterprises require to join in June, but if there is no academic certification at this time, it is very likely that they will not be able to join;
• For international students who want to take the public entrance examination, they must obtain academic qualifications before they can apply;
• The introduction of foreign students and the settlement of first-tier cities must obtain the academic certification of teaching and staying service.

Figure/Shanghai Human Resources and Social Security Bureau

Therefore, academic qualifications must be certified as soon as possible. For those students who didn’t get the graduation certificate before certification, the detention service was also pointed out.A clear road：

Can make the school Send an email to the detention serviceAt the same time, provide valid certificates of international students and official letters issued by the school to prove their identity authentication.

2023 education certification strategy, quick collection

But even if it seems simple "just send an email", there are still classmates."Authentication failed"!

Hong Jun found that many students encountered the situation that they had uploaded all the materials, but they remained in service.Don’t pass; Or the proof materials given by the school are wrong, and finally directlyBe certified as a previous student.…

Figure/Little Red Book

One thing said, the qualification certification after the new regulations is still very different from what most students imagine! EvenDifferent countries and different majorsSome international students will encounter different problems in the application process.

There are many similar details, all due toMaterials and graduation time in different regionsThere are differences.

Coupled with the cumbersome application requirements, the application process and the review process are simply a set of links! The whole academic certification can only be said to beCapital trouble+complexity!

Hong Kong Jun began to make an emergency strategy two days ago, and rushed to make a copy that has been made. 全球留学生小伙伴亲测成功的申请流程??

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　　Weibo, Guangzhou Metro, announced that from September 8th, Guangzhou Metro Network Station will adopt the method of "equipment inspection+manual inspection", and fully implement the measures of scanning code to enter the station. Passengers can only enter the station with green passes.

　　Figure/Guangzhou Metro

　　At present, there are two ways to scan the code. One is that most stations in the network use the "location code" of the scanning station to enter the station, and the other is that some stations use the health code inspection equipment ("code brushing machine") to scan the code, and they can enter the station after showing the real-time green pass certificate without flashing the code again.

　　Guangzhou Metro reminds that the "location code" is the basis for tracing the epidemic situation. If you do not actually enter the subway station, please do not scan the code. For the elderly, children and other people who can’t use smart phones, they still use the staff to assist in the card inspection when taking the subway.

　　Guangzhou subway location code example. Figure/Guangzhou Metro

　　Q

　　What is a "code brushing machine"?

　　A: The "code-brushing machine" has the same level of health verification function as the "place code". It records the passengers’ entry into the station while checking the status of the health code, and has the function of checking special ticket cards simultaneously. The "code brushing machine" will be located at the security checkpoint for passengers to check the code and enter the station.

　　Q

　　How to operate the code checking machine?

　　A:

　　1. Passengers turn on the mobile phone "Sui Kang Code" or "Yue Kang Code" in advance.

　　Align the scan code area. Figure/Guangzhou Metro

　　2. Align "Suikang Code" or "Yuekang Code" to the "Scan QR Code" area of the device.

　　The health code green code is displayed normally. Figure/Guangzhou Metro

　　3. After the scan is successful, there will be a "beep" tone and traffic information display, and the green traffic voucher will be displayed to enter the station.

　　Q

　　Why do you want to check the code with a "code brushing machine" or scan the "place code"? Should I light the health code after scanning the "place code"?

　　A: The implementation of "code brushing machine" for code checking and "location code scanning" can realize accurate traceability. In the event of an epidemic, you can quickly trace the situation of relevant personnel taking the subway by scanning code records. There is no need to light up the code again after using the "code brush machine" to check the code or scanning the "place code"

　　Q

　　Where is the "location code" at the station?

　　A: After the measures are implemented, except some stations are equipped with "code-brushing machines", other stations will be equipped with "station codes" at entrances, exits and security checkpoints.

　　Passengers can use the "Sweep" function of WeChat on their mobile phones, scan the station "location code" and show the display results to the staff (for the first time, personal login verification is required), and the green pass certificate can be displayed before they can pass.

　　Q

　　Which stations have "code brushing machines"?

　　A: At present, some key stations are equipped with "code brushing machines", including Sports Center Station and Wanshengwei Station, which will be increased or decreased according to the actual situation.

　　Q

　　Can I get into the station with the screenshot of the green pass certificate generated by the "place code"?

　　A: no. In order to prevent and control the epidemic accurately, everyone who enters the subway station must scan the code to reflect the status of their health code in real time and effectively and record the passengers’ entry into the station. The staff will confirm according to the time and place when the green pass certificate is generated after scanning the code.

　　Q

　　How can the elderly, children and other people who can’t use smart phones check the code?

　　A: For the elderly, children and other people who can’t use smart phones, the way of taking the subway with the assistance of staff to check the card is still used.

　　Comprehensive: Guangzhou Metro, Information Times

Source: Guangzhou News Radio

Over the past 40 years of reform and opening up, the living consumption level of Chinese people has been greatly improved, and a historic leap has been achieved from insufficient food and clothing to a well-off society in general and then to a well-off society in an all-round way. With the change of development stage, people’s yearning for a better life is stronger, and the demand for upgrading the stock of consumer goods is constantly improving. Adapting to the new stage, new changes and new requirements, and promoting a new round of trade-in of consumer goods is not only beneficial to the present, but also beneficial to the long term, which is of great significance and role in promoting high-quality economic development.

First, the significance of implementing a new round of consumer goods trade-in.

(1) It is conducive to adapting to the changes in the development stage and promoting the continuous expansion of consumption.

Since the reform and opening up, China’s economy has grown rapidly, durable consumer goods have been fully popularized, and the problem of "whether there is" has been basically solved. By the end of 2022, the number of cars with 1,000 people in China had reached 226, and the average number of air conditioners, refrigerators, washing machines and color TVs per 100 households reached 133.9, 104.2, 99 and 118.9 respectively. In the context of the rapid growth and popularization of durable consumer goods, policies such as trade-in in the early stage put more emphasis on stimulating incremental consumption and stabilizing economic growth. With the change of development stage, the demand for upgrading the stock of consumer goods is constantly increasing, and China’s consumer market is generally entering an era of paying equal attention to both increment and stock. Trade-in of consumer goods is conducive to accelerating the transformation of the consumer market from "whether there is" to "whether it is good" and forming a domestic cycle with consumption as the leading force.

(2) It is conducive to consolidating the economic recovery and improving the quality and level of the national economic cycle.

Consumption is the "stabilizer" and "ballast stone" of economic growth, and promoting consumption is the inherent requirement of promoting a virtuous circle of economy. At present, a large number of potential consumption in China still needs to be stimulated, and a virtuous circle of mutual promotion between consumption and investment is accelerating, and the chain of "consumption-employment-income" needs to be further unblocked. Activating the consumer market by exchanging the old for the new, releasing potential consumption and cultivating new consumption will help to provide stronger market demand support for enterprise management, thus stabilizing enterprise production and investment expectations, improving market participants’ confidence, promoting the smooth realization of production cycle and promoting China’s sustained economic recovery.

(3) It is conducive to promoting the change of development momentum and cultivating new quality productivity.

China’s consumer market continues to emerge a series of new consumption different from the past, which has become a new kinetic energy and new growth point to promote high-quality development. By expanding the renewal of existing consumer goods, the scale effect of innovation and development of new consumption and new formats will be formed, which in turn will have a strong innovation leading and pulling effect on upstream manufacturing and guide the upgrading of upstream manufacturing industrial structure to adapt to the changes in demand structure. The demand potential released by trade-in will help guide and support enterprises to increase scientific and technological innovation and new product research and development, promote technological upgrading and progress in related industries, foster the formation of new quality productivity, and achieve more quality and efficient growth. Trade-in of old products will push the economy to a higher level of dynamic balance in which demand pulls supply and supply creates demand, which is conducive to the dual promotion of domestic and global product competitiveness in the new era.

(4) It is conducive to meeting people’s needs for a better life and enhancing people’s well-being.

Owning and enjoying higher quality durable consumer goods is an important embodiment of people’s yearning for a better life. Trade-in is not a simple replacement of similar products, but a higher-end, smarter, more environmentally friendly and more personalized demand trend. With the increase of the service life of consumer goods in stock, the performance of a large number of cars and household appliances is getting worse, the emissions are getting higher, and even there are security risks. By exchanging old products for new ones to support the transformation and upgrading of residents’ consumption, high-quality products that are energy-saving, environmentally friendly and intelligent will enter residents’ lives, which will help improve people’s quality of life and enhance their sense of acquisition, happiness and security.

Second, the focus and focus of effectively starting and continuously promoting the trade-in of consumer goods

First, vigorously stimulate and fully mobilize the enthusiasm of all parties. Adhere to the linkage between the central and local governments, coordinate and support all links in the whole chain, and realize the coordinated linkage and comprehensive policy of production, supply and marketing, upstream and downstream, government, enterprises and people, online and offline, benefiting more consumers. Strengthen the central government’s policy support, arrange special funds from the central government, improve tax support policies and optimize financial support, and give better play to the guiding role of local governments and business entities. Optimize the design of policy mechanism, fully stimulate the enthusiasm of production enterprises, platform enterprises, recycling enterprises, dismantling enterprises and consumers, and implement the original intention of good policies.

The second is systematic planning to get through the key blocking points of the supply and demand cycle. In the past, fiscal policy was more biased towards infrastructure investment and upstream manufacturing. From the current point of view, it is necessary to pay more attention to the leading and leading role of consumers. In policy implementation, it is necessary to respect consumers’ choices, enhance consumers’ ability to pay, give play to consumers’ subjective initiative, and focus more on how to lead and drive consumers to upgrade, indirectly forming a virtuous circle of mutual promotion between supply and demand. Promote the circulation of commodities through the trade-in action, enhance the transaction value of commodities in all links, and create a reasonable profit space for market players. Solve the outstanding shortcomings in the whole cycle of production, circulation, consumption and recycling of products, and fundamentally form a systematic policy effect.

The third is to promote flexibly and continuously release the consumption potential. Focus on organizing and carrying out trade-in activities by stages and product categories, so as to create a consumer market atmosphere with continuous vitality in generate and avoid the fatigue of consumers caused by concentrated activities. Guided by convenience and material benefits, we will comprehensively use various policy tools such as consumer subsidies, consumer coupons, and interest subsidies for consumer loans, actively give play to the advantages of Internet platforms, and simplify the policy application process, especially taking care of the needs of the elderly and rural residents. Strengthen the safety publicity of durable consumer goods, actively organize theme activities, and gradually improve consumers’ awareness of safety precautions in the use of old household appliances. Through the way of regional pilot, we will innovate, promote, evaluate and improve, and properly solve the new problems in the implementation of this round of trade-in policy.

Fourth, give consideration to both length and weakness, and strengthen the construction of systems and standards. Take a new round of trade-in as an opportunity to promote the improvement of the basic system of consumer market governance, accelerate the construction of a high-standard market system, and create a good institutional environment for consumer innovation. Gradually strengthen the construction of recycling industry system, guide recycling enterprises and individual operators to gradually integrate into unified management, and continuously improve the quality of circulation services. Adhere to the guidance of standards and orderly promotion, and further improve the management system and industry standards of product life cycle. Support industry associations, individual enterprises, experts and scholars to actively participate in the formulation of standards, strengthen the convergence of international and domestic standards in key areas, and let more high-quality durable consumer goods enter residents’ lives.

Fifth, strengthen support and constantly improve the consumption supporting system. Overall planning and construction of a number of urban comprehensive logistics centers, professional distribution centers and e-commerce logistics nodes, and improvement of urban logistics distribution facilities such as docking, loading and unloading. Improve the logistics infrastructure network and sales service system in rural areas, promote the construction of regional commercial logistics distribution centers and terminal distribution outlets, and promote the innovation of consumption formats. We will improve the resource recycling system for scrapped cars and used household appliances and furniture, improve the network layout of household appliances and furniture recycling, promote the construction of recycling outlets and centralized storage and transportation points as a whole, and encourage the establishment of recycling bins in qualified communities to facilitate residents to handle small household appliances.

(the State CouncilWang Qing, deputy director and researcher of Market Economy Research Institute of Development Research Center; Wang Nian, deputy director and associate researcher of the Research Office of Market Economy Research Institute of the State Council Development Research Center)

dragon boat raceDragon boat race is one of the most distinctive activities of the Dragon Boat Festival to commemorate Qu Yuan’s drowning and prevent fish and shrimp from eating his body. The original intention is to imitate the dragon king in the river and pray for the blessing and exorcism of the water god.

eat ZongziThe main traditional food of the Dragon Boat Festival is Zongzi, which is made by wrapping glutinous rice and various fillings such as meat and bean paste with Zongzi leaves. Eating Zongzi during the Dragon Boat Festival means to ward off evil spirits and plague and pray for health and peace.

Hanging wormwood and calamusPeople will hang wormwood and calamus at the door or at home, thinking that they have the function of exorcising evil spirits, and sometimes they will fumigate their rooms with wormwood leaves to drive away mosquitoes and epidemics and prevent the spread of diseases.

DaixiangnangIn some areas, people put herbs and wormwood into sachets, tie them on their bodies or hang them on doors to ward off evil spirits and pray for blessings. The sachets contain cinnabar, realgar and fragrant medicine, which are fragrant and exquisite after wearing.

Wear colorful ropeIn the traditional culture of China, the five colors "blue, red, white, black and yellow" symbolizing the five elements are regarded as auspicious colors, and multicolored ropes are woven from silk threads of five colors, representing auspiciousness and blessings.

Drink realgar wineDuring the Dragon Boat Festival, people in some places will drink realgar wine as a custom, thinking that drinking realgar wine can protect their health and pray for peace and well-being on this special day of Dragon Boat Festival.

spring outingThe Dragon Boat Festival is in May, the weather is pleasant, and everything in nature is flourishing. People often take this opportunity to go to the countryside to play, fly kites, enjoy lotus flowers, enjoy flowers and grass, soak mugwort, etc., so as to cheer up their mood and relieve their pressure.

Worship the gods and ancestorsWorship to God and ancestors is one of the important customs of Dragon Boat Festival, and ancestor worship is a custom of inheriting filial piety. We pray for and repay their shelter and blessing through sacrifice, hoping that ancestors will bless the family’s peace, health and happiness.

Editor: Qi Yongtao

Editor: Han Wei

　　﹁

　　start

　　﹂

　　At 0: 30 on April 20th.

　　Four 20-story uncompleted residential buildings that stood on Zhenbei Road in Shanghai for nearly 20 years were demolished by blasting at the same time. A flaw in Shanghai’s "West Lobby" finally became history, and Zhenbei business circle ushered in a brand-new pattern.

　　At 0: 41 on April 20th.

　　After the first clarification by the Shanghai Seismological Bureau, the "Central Center Reconstruction Project" successfully went out of the circle and entered the people’s field of vision of the whole country;

　　April 22, 2020

　　Xu Guoliang, the original owner of the Central Center Project, reported that the receiver had embezzled assets, which immediately attracted many concerns. The renovation project of Zhenbei Business Circle in Putuo, Shanghai once again became a hot spot of public concern.

　　After many twists and turns, I entered the true north

　　Unfinished residential building?

　　The uncompleted residential buildings in this blasting are located in the Central Commercial Complex in the west of Shanghai and the main road of the Central Ring Road. They have changed owners several times in the past 20 years, but now they have been collected by Baoneng Group. The project name is tentatively "Baoneng Central Center", which will be built into an urban complex integrating office, commerce, hotels, entertainment and finance.

　　Photo: renderings of Baoneng Central Center

　　In 1997, No.1531 Zhenbei, where Baoneng Central Center is located, was the wife Aite of New Huangpu (600638, Guba), the largest super-large storage building materials distribution center in Shanghai. It covers an area of 270 mu, with a total construction area of 100,000 square meters and a total investment of 400 million yuan. The first phase of the project was completed in 1998, and it was sought after by many consumers at ultra-low prices through direct sales channels.

　　Then in 2002, Sichuan Xinglida Group took over the project development, but it was not completed due to the shortage of capital chain. In 2005, Bailian Group, Shanghai Dehong Investment and Shanghai Dade Investment Company jointly acquired Xinglida Group, and immediately launched the Bailian Central Plaza project, and completed the first phase of Bailian Central Plaza construction in 2006. The project entered the public’s field of vision as a multi-format business image such as shopping, catering, leisure, culture and entertainment.

　　Photo: Shanghai Bailian Zhonghuan Shopping Plaza

　　In the following eight years, the second phase of Bailian Central has been silent. Until 2014, 100% equity and creditor’s rights of Shanghai Xinglida Commercial Plaza Co., Ltd., which is wholly controlled by Bailian Group, were publicly listed and sold on the Shanghai United Assets and Equity Exchange. In May of the following year, Shanghai Hengyuan Real Estate will receive 8.91 billion yuan together with three projects including Shanghai Xinglida Project.

　　After Shanghai Hengyuan took over the project, it was originally planned to introduce multiple functions and formats such as office, heavy space, apartment, hotel, business and finance, and build it into an ecological circle integrating work, life and leisure, but it was not implemented until it was acquired by Baoneng Group. The project has been "unfinished" for nearly 20 years. Baoneng decided to demolish it by blasting because of its old building structure and potential safety hazards. With the blasting sound of nearly 15 seconds, Putuo Zhenbei business circle ushered in a new era.

　　After 20 years of unfinished business, once it is exhausted, the future of Central Center can be expected.

　　The curtain call of uncompleted residential flats

　　Rashomon?

　　On April 20th, the shock of Shanghai Putuo Zhenru attracted people’s attention. The disadvantages of Zhenbei business circle for more than ten years were blown up once, but there was a storm behind the aftermath. On April 22, Xu Guoliang, the original owner of the project, left the country with his lawyer, causing another storm. The saliva war with Baoneng and Shanghai Bank has once again sparked heated discussions.

　　Tracing back to the source of the war of words, in January this year, Xu Guoliang reported that the Bank of Shanghai "colluded" with Baoneng Group through the official micro-name of the enterprise, embezzled 20 billion excellent assets owned by Shanghai Hengyuan, and illegally obtained 26.5 billion yuan of loans from state-owned banks. On the same day, Shanghai Bank issued a statement, pointing out that the company under Xu Guoliang’s name owed huge debts and was seriously untrustworthy. It was sued to the court according to law, and Shanghai Bank reported the case as soon as possible for its use of the media to spread serious untrue statements.

　　The subsequent results are unknown, but with the demolition of Putuo’s "uncompleted residential flats" by blasting, this war of words has escalated again, each with its own basis and reason, and it seems to have evolved into a "Rashomon" for a while.

　　Hengyuan

　　Guo-Liang Xu

　　In September 2018, Shanghai Hengyuan made a deal with Shenzhen Fang Rui Investment and Shenzhen Langyun Investment and Hengyuan, which were introduced by Shanghai Bank. After signing an agreement and paying Hengyuan 300 million yuan, they changed their equity. The latter two companies failed to perform their duties as scheduled, and they occupied the construction site privately, falsely reported the loss of the company’s seal license, obtained the asset safe without consent, and went through the formalities of equity pledge.

　　Hengyuan believes that the two companies that signed the contract with it are shell companies of Baoneng, with their registered capital of only 10 million yuan, social security employee information of zero, no operating performance and basically zero performance ability, and there are serious violations in obtaining a loan of 12 billion yuan from Shanghai Bank, thus accusing Shanghai Bank of "colluding" with Baoneng Group to embezzle tens of billions of assets under its name.

　　Baoneng Company and Fang Rui Langyun have a close business cooperation relationship, such as investment, but there is no shareholding relationship and related relationship, and the personnel structure is not the same. It is not in line with the objective situation that Hengyuan Enterprise turned Fang Rui and Langyun into shell companies of Baoneng and their subordinate nominal acquirers.

　　Baoneng

　　group

　　In order to cover up the truth, confuse the audience and seek illegal benefits, Hengyuan has spread false statements from the media, and all the credit business granted by the bank to Baoneng Group is approved in the whole process according to the company’s approval authorization. The relevant credit does not belong to the approval authority of the vice president, and there is no illegal lending behavior.

　　Shanghai

　　bank

　　Baoneng, Shanghai Bank United Front, and Hengyuan hold their own words, each with its own reasons, and how to wait for the final judgment of the court.

　　After several leaps and bounds, no matter what the capital market says, No.1531 Zhenbei Road has been included in the bag of Baoneng Group. In the future, I only hope that Baoneng can make the hard-won Baoneng Central Center bloom with a brand-new style and become a new landmark in Putuo business circle that can assume the functions of the city.

　　Actively prepare for the layout listing.

　　Real estate dream?

　　On April 26th, Yao Zhenhua, the chairman of Baoneng Department, adjusted the structure of Baoneng Chengfa, and divided it into five regions, namely Guangdong-Hong Kong-Macao Greater Bay Area region, East China region, North China region, Southwest China region and Central China region, which laid the foundation for the later large-scale development. At the same time, the original listing plan for 2020-2021 was slightly delayed, and it is expected that Baoneng Real Estate will submit an IPO in Hong Kong in 2022.

　　For the layout of the real estate field, Baoneng has always had a special insistence.

　　Since 2012, Baoneng Real Estate began to expand rapidly for the whole country, covering 20 cities across the country in two years. However, because its layout area is mostly in the suburbs of second-and third-tier cities, the scale of real estate revenue growth is slow. In 2015, Baoneng Real Estate was merged into Baoneng Holdings, trying to expand its real estate business through equity acquisition. At the end of 2016, Baoneng Chengfa, which focuses on industrial real estate, was established in Shenzhen.

　　In 2017, the "Wanbao dispute" was settled, but Baoneng’s real estate dream continued.

　　In 2018, the listing plan of Baoneng Real Estate was exposed. According to its plan, Baoneng Real Estate will be listed in 2020-2021. It is estimated that by the end of 2022, the scale will reach the top eight in the industry, the profit will exceed 40 billion, and the company’s valuation will reach 500-700 billion. Vanke, the real estate company with the highest market value, has a market value of 363.7 billion yuan and a net profit of 38.87 billion yuan at the end of 2019. I have to say that the listing plan of Baoneng Real Estate is "grand".

　　For the listing of the real estate sector, Baoneng has been actively preparing to expand its scale. In the sales performance list of typical real estate enterprises in China from January to December, 2019 released by Yihan think tank, Baoneng Holdings ranked 149th, and the sales amount of full-caliber commercial housing was 7.07 billion yuan, up 98.04% year-on-year, ranking 33rd.

　　Figure: The trend of sales amount of Baoneng Holdings in 2017-2019

　　Source: Yihan think tank

　　In recent years, Baoneng’s investment in real estate has been increasing. In 2019, Baoneng’s real estate business became clear again. The real estate development business was invested in Baoxin Land, and the industrial real estate business was dominated by Baoneng Chengfa. Recently, Yao Zhenhua has adjusted the structure of Baoneng Chengfa, actively set up a regional company of Baoneng Chengfa, and has made a preliminary construction of regional division. It is expected that three levels of control can be achieved in 2021-2022.

　　Figure: Business composition of Baoneng Real Estate Platform

　　Image source: real estate assets reference

　　The layout of industrial real estate and the establishment of Baoneng Chengfa are the practice of Yao Zhenhua’s concept of "prospering the city through industry". Under its vigorous promotion, the development model of "cultural tourism plus industry" has gradually formed. At present, many cultural tourism products recognized by the industry have been built, such as Yuan Wen Lion City in Qiandao Lake, Eighteen Ladders Traditional Scenic Area in Chongqing, and Baoneng Danxia Cultural Tourism City in Shaoguan, Guangdong.

　　With the endorsement of Baoneng Group, Baoneng Chengfa continued to innovate in industrial integration, integrating its multiple resources such as hotels, businesses, recreation and performing arts, and striving to build a blueprint for industrial real estate. By December 2019, Baoneng Chengfa had a management area of over 40 million square meters. On the road of large-scale development in the real estate field, Baoneng will be more active, and will continue to move towards listing in the future, and Baoneng’s real estate dream will be complete.

This article first appeared on WeChat WeChat official account: Real Estate Management Reference. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.