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　　[magnificent 70-year struggle new era]

　　There is an unusual yard beside a small road in Ma Po Ridge, east of Changsha City, Hunan Province — — Hunan hybrid rice research center. The yard is small, and it is only a few minutes’ walk from the office building to the laboratory and then to the exhibition hall. For more than 30 years, this yard has been a "holy land" for hybrid rice research in China.

　　Hunan Hybrid Rice Research Center, established in 1984, is the first professional research institution of hybrid rice at home and abroad. Several star varieties and breeding materials of hybrid rice were born here, reaching the highest level in the world in the research of super hybrid rice. Hybrid rice technology with completely independent intellectual property rights has made great contributions to food security in China and even the world.

　　Scientific and technological innovation is fruitful.

　　Since the research of hybrid rice was initiated in Hunan in 1964, the scientific and technological workers of rice seed industry, represented by Yuan Longping, have made unremitting efforts, and the research of hybrid rice has continuously made breakthroughs, realizing three major technological innovations from three lines to two lines and then to super hybrid rice.

　　— — In 1964, Yuan Longping discovered a "natural male sterile plant" in Dongting early indica rice field. In 1966, Yuan Longping published his first paper "Male Infertility of Rice" in the 4th issue of Volume 17 of Science Bulletin. In 1973, three lines of indica hybrid rice in China were successfully matched.

　　— — In 1987, Yuan Longping put forward in his paper "Strategic Assumption of Hybrid Rice Breeding" that hybrid rice breeding should be divided into three development stages: three-line method, two-line method and one-line method, and three development stages from the utilization of heterosis level: the utilization of heterosis among varieties, subspecies and distant heterosis, that is, the breeding program is developing from complexity to simplicity with higher efficiency, and the utilization of heterosis is developing in a stronger direction. In 1995, the research of two-line hybrid rice made a breakthrough, which can be widely popularized in production.

　　— — In 1996, the Ministry of Agriculture of China initiated the China Super Rice Breeding Program. In 2017, the average yield per mu of super rice variety "Xiangliangyou 900" in Hebei Province was 1,149.02 kg, setting a record for rice yield per unit area in the world.

　　Nowadays, the third-generation hybrid rice breeding technology has the advantages of stable fertility of "three-line method" and free combination of "two-line method", which makes China continue to maintain its leading position in the field of hybrid rice research.

　　The data show that in recent years, the planting area of hybrid rice in China is 17 million hectares, accounting for more than 50% of the total rice area in China; The average yield of rice in China is about 6.4 tons per hectare, including 7.5 tons of hybrid rice per hectare. Yuan Longping said that the yield of hybrid rice is about 20% higher than that of conventional rice, and the increased grain can feed 70 million people every year.

　　Hybrid rice "takes root and blooms" in many countries

　　"I am very happy to help other developing countries develop hybrid rice to solve the problem of food shortage. I firmly believe that through joint efforts, my dream will come true in the near future. " At the end of June this year, the first China-Africa Economic and Trade Expo was held in Changsha, Hunan Province. Academician Yuan Longping, who was nearly ninety years old, delivered a speech in English at the China-Africa Agricultural Cooperation and Development Seminar and instantly became popular on the Internet.

　　Hybrid rice went abroad in 1979. At that time, the Ministry of Agriculture presented 1.5 kilograms of hybrid rice seeds to the American Western Oil Company. After these seeds are planted in the United States, the yield is more than 33% higher than that of local improved varieties. Next, the technical cooperation of hybrid rice between China and the United States continues to this day.

　　Academician Yuan Longping, who was invited to the United States for five times to teach technology, still remembers that due to the obvious increase in hybrid rice production in the United States, the American Western Oil Company made a special trip to China in 1981 to shoot a documentary "In the Garden of People’s Republic of China (PRC) — — The Story of Hybrid Rice in China, which was not only shown in the United States, but also broadcast nationwide by Japanese TV stations, caused a sensation.

　　"The American rice technology company that cooperates with us pays the technology transfer fee to the research center every year. This year, the planting area of hybrid rice in the United States has increased again, accounting for 60% of the total planting area of rice in the United States. " Academician Yuan Longping said.

　　In the past 40 years, the teaching scope of hybrid rice technology has been expanding. Hunan Hybrid Rice Research Center and Yuan Longping Agricultural High-tech Co., Ltd. have held nearly 100 international training courses on hybrid rice, and trained more than 10,000 technicians for about 80 developing countries in Asia, Africa and Latin America. Hybrid rice technology has taken root and blossomed in many countries.

　　"Today, the planting area of hybrid rice abroad is 7 million hectares, and India has the largest planting area of more than 2 million hectares." Academician Yuan Longping said that hybrid rice not only solved the problem of eating in Chinese, but also benefited the whole world.

　　Meet the challenge and continue to tackle key problems

　　In recent years, Academician Yuan Longping, who calls himself "the post-90s generation", led the Chinese rice research team to start the research on salt-tolerant and alkali-tolerant rice breeding technology, and achieved initial results.

　　It is reported that more than 6% of the world’s existing land area is endangered by salinity. Among the arable land, 19.5% of paddy fields and 2.1% of dry land have been harmed by saline-alkali. In Southeast Asian countries, millions of hectares of land suitable for rice cultivation are abandoned due to salinization every year. 15% of paddy fields in China are affected by different degrees of salt damage. Affected by climate change, sea level rise, unreasonable irrigation and drainage system, and bottom rocks rich in harmful salt, the global salinized land area is still expanding.

　　"Starting the research on sea rice and popularizing rice cultivation technology in saline-alkali land is very important for realizing China’s ‘ Storing grain in the ground and storing grain in technology ’ , ensure that ‘ China’s rice bowl must be in his own hands ’ The strategic goals are of great significance. China has 1.5 billion mu of saline-alkali land, of which about 200 million mu has the conditions to grow sea rice. Taking hybrid sea rice research as one of the important directions of our future hybrid rice research will not only increase the planting area of hybrid rice in China, but also solve the problem of rice harvest loss caused by seawater intrusion in Vietnam, Bangladesh and other countries. " Bai Lianyang, secretary of the Party Committee of Hunan Academy of Agricultural Sciences, said. (Reporter Long Jun)

CCTV News:Over the past few days, all parts of China have strictly implemented various epidemic prevention and control measures to curb the spread of the epidemic.

Beijing started 12— on July 20th; Since the vaccination of 17-year-old people in Covid-19, as of August 16th, the vaccination rate of "the first dose" has exceeded 80%, and all districts in the city have started the vaccination of "the second dose" one after another.

At present, all communities in Zhangjiajie City, Hunan Province are still under closed management. The community implements grid management for residents and establishes a ledger for the classification of special hardship groups.

On the 15th, three asymptomatic infected people were found in the port area of Alashankou City, Bozhou, Xinjiang. At present, the transfer work is already in full swing. On the 16th, all the staff in Bozhou were negative. Alashankou City has started the second round of all-staff nucleic acid testing, and closed management has been implemented in key areas.

As of the 15th, there have been no new local cases in Nanjing for three consecutive days, and Lukou Street in Jiangning District has been adjusted from a high-risk area to a medium-risk area since the 15th. So far, there is no high-risk area in Nanjing. Nanjing also launched the 12-mdash; The 17-year-old population received the first dose of COVID-19 vaccine.

On the 16th, Shangqiu City, Henan Province began the fourth round of all-staff nucleic acid testing. In order to avoid the gathering of people, the community adopted the method of dividing time into green codes and yellow codes to collect nucleic acid from residents, which is expected to be completed on the 17th.

Since 15th, Yangzhou, Jiangsu Province has launched a new round of nucleic acid screening for key areas and people. At present, more than 1.32 million people have been detected, of which 6 cases are positive, 5 cases are from isolated personnel and 1 case is from a sealed control community. Yangzhou is carrying out large-scale disinfection activities in the whole city, especially strengthening disinfection efforts for public health facilities.

　　

　　Coca-cola advertising map

　　

　Coca-cola advertising map

　　Coca-Cola sent a letter to this website: The advertisement suspected of "Tibet independence" has been taken down.

　　Global Times Global Network News: On April 9, foreign media reported that the advertisement of Coca-Cola Company with Tibetan image posted in a German railway station caused dissatisfaction among netizens in China. Some netizens think that this advertising picture implies "realizing freedom". A statement sent by Coca-Cola (China) Co., Ltd. to Global Times & World Wide Web on the 10th said that the advertisement was an old advertisement launched in Germany in 2003, and stressed that it did not contain any political or religious background. Coca-Cola Company said that the advertisement had been taken down on the same day.

　　Netizens accused Coca-Cola of advertising support for "Tibet independence"

　　On April 9th, the Guardian reported in a report entitled "China netizens claim that Coca-Cola supports Tibetans" that the advertisement of the Coca-Cola Company with Tibetans was criticized by netizens in China. A netizen said that an advertisement of Coca-Cola involved supporting "Tibet independence", which triggered a boycott of the brand by some China nationalists.

　　The report said that a poster was posted in a railway station in Germany: a group of monks were riding a roller coaster, and the picture was supplemented by the slogan "make it real". According to the report, this picture aroused the anger of a China netizen who emigrated overseas. He posted the photo on the famous Tianya website in China. On the internet, he wrote: "Germany began to appear advertisements supporting Tibet independence. Coca cola! Ok, I remember. Never get your hands on this damn product again. " Then, he commented: "Three monks represent the Tibetan Lama, and riding a roller coaster symbolizes freedom. Make it real’ means’ realizing freedom’. "

　　According to the report, some people think that this netizen’s comments are far-fetched, but more people expressed their support for this netizen who posted the photos, and they vowed to stop drinking Coca-Cola.

　　On the evening of the 8th, a spokesman for Coca-Cola Company said that the company regretted any emotional injury caused by the monk image featured in an old poster in 2003. He said that this was really not Coca-Cola’s intention. This poster shot in the past was posted in a shop window in Bremen, and it was removed after the incident.

I. Purpose of the investigation

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In order to give full play to the overall function of government statistics, reflect the construction of economic, political, cultural, social and ecological civilization and the management of government departments (industries) in Henan Province, and meet the needs of macro-decision management of the provincial party committee and government, this system is formulated in accordance with the Statistics Law of the People’s Republic of China, the Regulations on Statistics Management of Henan Province and relevant laws and regulations.

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Second, the content of the survey

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This system is a part of the statistical investigation of the provincial government in Henan Province. The statistical data refers to the statistical data obtained by the provincial departments in implementing the national statistical investigation and carrying out local statistical investigation, as well as the relevant business, financial data and administrative registration data within the scope of departmental management functions required by the provincial national economic accounting and statistical bulletin, including the following parts:

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1 provincial departments to implement the relevant state ministries, commissions, bureaus, offices and other arrangements of the regular investigation, census statistics.

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2. Statistical data obtained by provincial departments independently or jointly conducting local regular surveys and censuses.

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3. The business and financial data required by provincial national economic accounting within the scope of departmental management functions mainly refer to the financial accounting data of the system business accounting under the jurisdiction of departments and units, including the balance sheet and income statement in the annual and regular financial accounting data.

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4. Administrative registration materials closely related to statistics in the business under the jurisdiction of provincial departments.

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5. Department statistics required for statistical bulletin.

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III. Scope of investigation

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The investigation scope of this system includes provincial departments, central administrative departments in Henan and direct reporting units (referred to as provincial departments). Provincial departments include provincial state organs, some institutions with administrative functions, people’s organizations with certain administrative functions authorized by the government, group companies (associations), courts, procuratorates, etc. authorized to exercise administrative functions on behalf of the competent authorities. Central administrative departments in Henan include departments with dual leadership of the central and local governments and central administrative institutions in Henan, and direct reporting units include regional administrative institutions (branches, sub-branches, sub-branches, and sub-branches) headquartered in regional financial institutions in other provinces (cities, districts) in Henan.

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Fourth, the survey method

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This system collects comprehensive data from the current statistical investigation and administrative records of provincial departments, and does not assign investigation tasks to grassroots respondents. The system is divided into general table and department table. The general table is submitted by several provincial departments, and the department table is submitted by a single provincial department.

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V. Organization mode

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The statistical investigation of the implementation department of this system is under centralized management, and the sub-system, investigation frequency, submission time, submission method, receiving unit and contact person of the Provincial Bureau of Statistics of each report are clearly defined; The data is reviewed and confirmed by the relevant units of the Provincial Bureau of Statistics and the centralized management department.

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VI. Data Release

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Most of the data obtained by this system are publicly used in Henan Statistical Yearbook, and some of the contents are used for reference by local party committees and governments in macro-decision-making or in national economic accounting.

1905 movie network news　One week after its release, the box office approached 200 million yuan, which drew a perfect ending for Conan’s films in Heisei era and set a new benchmark for Conan’s theatrical version of the mainland box office. The popularity of the film in the mainland film market is still going on, and the topic has been fermenting. Fans have been discussing from the latest theatrical version until they talk about "how old Conan is" and "Conan’s cold knowledge of solving crimes". When every theatrical version is released, it will trigger a collective carnival of Conan fans, and this time, the carnival still can’t end for a long time.

　

There is no case that he can’t solve! "Conan took me to increase my knowledge"

　

In addition to the return of the handsome Kidd in Detective Conan: The Boxing of the Qing Dynasty, the sweet and abusive feelings of a new Xiaolan, and the big scene of blowing up Singapore, many viewers have revisited Conan’s crime-solving genius after watching this film. In this film, Conan once again identifies the innocent villain from the tiny details at the critical moment. Many fans began to sum up Conan’s solved cases and all kinds of cold knowledge involved in the process of solving them, such as "the surgeon has an oblique mark on his finger, because the surgeon usually ties a thin thread with the forefinger of both hands during the operation, so the oblique mark will be left at the front end of the forefinger" and "the tannic acid contained in black tea will clean the wound now, so as to neutralize the toxin, which is the best emergency when bitten by sea snakes. …

　

Detective Conan’s solving process is varied. Conan not only knows physical chemistry, but also is proficient in criminal psychology and literal logic. No wonder many fans say "follow Conan to gain knowledge" and "I want to make up Conan’s note-taking knowledge again!"

　

How old is Conan? "He is our eternal youth"

　

Someone asked this question in Weibo, "Conan premiered in 1996. How old is this mysterious pupil this year?" Someone analyzed it very seriously: "If Shinichi was 17 years old in 1996, now he is a 40-year-old uncle in 2019! According to Conan’s age, it should be 30! "

　

Some fans are unwilling to think rationally about Conan’s age: "How old is Conan? This depends on what you think in your heart! Wukong of Dragon Ball, Nobita of Doraemon and Conan, they have been living in their own spatial latitude, and there is no need to calculate according to our world! No need, my answer: forever January 8, 1996! "

　

But there are more fans who agree with the saying, "Conan will always be a first-grade pupil in my heart!" So no matter how old he is, he is my childhood, like my friend, so he is as old as I am in my heart! "

　

Recently, someone wrote in a film review, "In 1998, I first met Conan from TV. At that time, I was 10 years old and Conan was 7 years old; Now, Detective Conan has aired 1000 episodes and shown 23 theatrical editions. I am over 30 years old and Conan is still 7 years old. I hope Conan will never grow up, and he will always be a detective boy who hides behind a voice changer to solve crimes. Looking at him, it seems that my youth will never leave.

　

Indeed, the famous detective Conan series has accompanied us for more than 20 years and gathered too many fans all over the world. Every year, a new theatrical film has become a festival agreed by fans. The 23rd theatrical film Detective Conan: Boxing of the Qing Dynasty is still being shown in China, so fans in China, accompanied by this film, expect that Conan will continue to explore the truth in the adult world with us in the age of peace.

From January 3rd to 8th, members of the leading group of the secondary institutions of China Unicom studied and implemented the Party’s 20th Central Spiritual Training in Rotation and the 2023 Work Conference was held in Beijing. Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the meeting comprehensively implemented the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, conveyed and studied the spirit of the important instructions of the CPC Central Committee and the State Council on China Unicom, summarized the work in 2022, studied and deployed the tasks in 2023, promoted the in-depth implementation of the "1+9+3" strategic planning system, and achieved new results in promoting the high-quality development of China Unicom with new weather and new actions. Zhang Yunming, member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, attended the meeting and delivered a speech; Liu Liehong, Chairman and Party Secretary of China Unicom, delivered a speech; and Chen Zhongyue, General Manager and Deputy Secretary of the Party Group of China Unicom, made a work report. Relevant leaders of the Ministry of Industry and Information Technology, the National Audit Office and independent directors of the company attended the meeting.

Zhang Yunming introduced the historic achievements and leap-forward development of the information and communication industry since the 18th National Congress of the Communist Party of China, analyzed the new situation and new requirements faced by the development of the information and communication industry at present, and fully affirmed the highlights of China Unicom’s work in 2022: resolutely shouldering political responsibilities and successfully completing the tasks of ensuring the communication service of the 20th National Congress of the Communist Party of China and the Beijing Winter Olympics; Resolutely set off economic responsibilities and fully launch the main channel of the digital economy; Resolutely shoulder social responsibilities and continuously improve the level of benefiting enterprises and benefiting the people. In 2023, it is hoped that China Unicom will play a new role in the process of building a manufacturing power, a network power and a digital China in the new era under the guidance of the supreme leader Socialism with Chinese characteristics Thought in the new era, and make new and greater contributions to building a socialist modern country in an all-round way with the high-quality development of enterprises. First, accelerate the construction of new infrastructure and enhance the support of digital development; The second is to accelerate innovation-driven development and enhance the momentum of digital development; The third is to deepen the integration of digital economy and real economy and expand the space for digital development; Fourth, comprehensively improve the quality of user service and share the fruits of digital development; The fifth is to strengthen the construction of the governance system and build a defense line for digital development.

Liu Liehong, Chairman and Party Secretary of China Unicom, gave a speech entitled "Fully implementing the spirit of the 20th Party Congress, promoting the high-quality development of China Unicom with new features and new achievements". Chen Zhongyue, General Manager of China Unicom and Deputy Secretary of the Party Group, made a work report entitled "Studying and Implementing the Spirit of the 20th Party Congress to Promote the High-quality Development of China Unicom".

The meeting thoroughly summarized the work of China Unicom in 2022. 2022 is the year when the 20th National Congress of the Communist Party of China was held, and it is also the year when the company started to fully implement the new strategic plan. Over the past year, faced with the impact of multiple unexpected factors, China Unicom, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, adhered to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, earnestly studied, publicized and implemented the spirit of the 20th Party Congress, deeply understood the decisive significance of "two establishment", strengthened "four consciousnesses", strengthened "four self-confidences" and achieved "two maintenance", and resolutely implemented the decision-making arrangements of the CPC Central Committee and the State Council. Adhere to the enterprise orientation of "digital information infrastructure operates and serves the national team, is the main force in building a smart society in digital China, a network powerhouse, and is the vanguard of digital technology integration and innovation". Under the strategic guidance of "strengthening the foundation, keeping integrity and innovation, and integrating and opening up", we will vigorously develop the five main businesses of "big connection, big computing, big data, big application and big security" and solidly promote "1+9+3". Over the past year, China Unicom has demonstrated the responsibility of central enterprises in major events such as network power, scientific and technological innovation, rural revitalization, etc., made outstanding contributions in the major exams such as the Winter Olympics, the anti-epidemic battlefield, and the re-insurance site, and demonstrated its role in resolving contradictions, filling shortcomings, building advantages, etc., struggling to overcome many structural problems that have not been solved for a long time, actively promoting many long-term basic work, and all work has created a new development situation.Over the past year, the company’s overall operation has achieved remarkable results, and the quality, efficiency and motivation of business development have been continuously improved, showing a high-quality development trend of good trend, excellent structure, enhanced kinetic energy and leap in efficiency. ?

The meeting demanded that we should resolutely implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to high-quality Party building to lead high-quality development, focus on improving core competitiveness and core functions, accelerate the construction of world-class enterprises, promote high-quality development with new features and new achievements, contribute to China-style modernization with digitalization, networking and intelligence, and achieve "nine must be adhered to and nine must be improved". We must persist in building a leading digital information infrastructure and strive to improve the hard power of the network; We must persist in building excellent products and strive to improve product competitiveness; We must adhere to high-quality services and strive to improve brand influence; We must adhere to the drive of innovation and focus on improving scientific and technological innovation; We must adhere to coordinated development and strive to improve the overall planning power of the system; We must adhere to modern governance and strive to improve the new vitality of managing enterprises; We must persist in strengthening enterprises with talents and strive to improve the combat effectiveness of the team; We must adhere to overall development and safety, and strive to improve risk control.

2023 is the first year to fully implement the spirit of the 20th Party Congress, and it is also a crucial year to deepen the implementation of the "1+9+3" strategic planning system. Facing the new situation and new tasks, the meeting put forward the general requirements for China Unicom’s work in 2023: under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, comprehensively implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to the general tone of striving for progress while maintaining stability, implement the new development concept completely, accurately and comprehensively, serve to speed up the construction of a new development pattern, better coordinate epidemic prevention and control, business development, and better coordinate development and safety. In-depth implementation of the "1+9+3" strategic planning system, overall implementation of the "nine unswerving", efforts to improve core competitiveness and sustainable development capabilities, new achievements in promoting high-quality development with new weather and new actions, and digital networking and intelligence to help Chinese modernization.

The meeting emphasized that the company should fully implement the spirit of the 20th Party Congress, thoroughly implement the "1+9+3" strategic planning system, take "nine steadfastness" as the key task throughout the year, and strive to promote high-quality development and achieve new results. First, unswervingly strengthen the construction of digital information infrastructure and push the network quality to a new level. Second, unswervingly accelerate the integration and development of the digital economy and the real economy, and achieve effective improvement in quality and reasonable growth in quantity. Third, unswervingly help the construction of a smart society with digital villages and smart communities, and continuously improve the business service system with wide coverage, high efficiency and excellent service. Fourth, unswervingly strengthen innovation-driven development and achieve new breakthroughs in digital technology integration and innovation. Fifth, unswervingly implement the overall national security concept, better coordinate development and security, and be a long chain of modern network security industry chain. Sixth, unswervingly eliminate the problems of imbalance, inadequacy and disharmony in development. Seventh, unswervingly improve the modern enterprise system with China characteristics, and constantly improve the modernization level of corporate governance system and governance capacity. Eighth, unswervingly implement talents to strengthen enterprises and promote a fundamental change in the talent structure. Ninth, unswervingly and deeply promote the comprehensive and strict administration of the party and ensure high-quality development with high-quality party building.

The meeting clarified five key tasks to be promoted in 2023. First, focus on the main business and focus on promoting high-quality development. Strengthen network supply, continuously build four excellent networks, and further improve network quality and service level; Strengthen product supply, strive to create excellent products and create outstanding brands; Strengthen the service supply, thoroughly implement the action plan of high-quality service, and further shape the new reputation of "coming near and coming far". Accelerate the expansion of new integration and build the growth pole of basic business; Accelerate the expansion of Unicom Cloud and create an innovative business growth pole; Accelerate the expansion of digitalization and create growth poles in emerging fields. The second is the advantage of aggregation ability, and strive to promote integrated operation. Strengthen the aggregation of integrated capabilities, strengthen integrated operational services, accelerate digital transformation, and improve the efficiency of integrated operations. The third is to benchmark the world-class and focus on deepening reform and innovation. Accelerate innovation-driven development, implement the strategy of strengthening enterprises with talents, and deepen the reform of institutional mechanisms. The fourth is to strengthen the bottom line thinking and strive to ensure a high level of safety. Strengthen legal and compliance management, ensure network and information security, and create a safe and stable environment. The fifth is to highlight the leading guarantee and focus on strengthening high-quality party building. Comprehensively and systematically study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, ensure the effectiveness of the implementation of the new strategy under the guidance of high-quality Party building, and persistently promote the comprehensive and strict management of the Party and enterprises.

The meeting commended the advanced collectives and individuals who made outstanding contributions to the top 20 security work of China Unicom. The winning collectives and individuals have fully demonstrated the political background of "the country is the chief, the government is the first choice, and the people are the first to trust" in the work of serving and safeguarding the Party’s 20th Congress, which has further boosted Unicom people’s spirit, enhanced their ambition, backbone and confidence, and provided strong confidence and power for Unicom people to study, publicize and implement the spirit of the Party’s 20th Congress and keep moving towards strategic goals.

The meeting was held in a "live-remote" way. The leading group of China Unicom Group Company attended the meeting, and the main leaders of provincial branches, headquarters departments and subsidiaries attended the meeting on the spot. The provincial branches, headquarters departments and subsidiaries attended the meeting remotely except the members of the leading group of the main leaders, the main leaders of provincial capital cities, cities with separate plans and strategic business unit branches.

From January 3rd to 8th, China Unicom held a rotation training to study and implement the 20th Party Congress. Members of the leading bodies of the secondary institutions of China Unicom participated in the centralized rotation training. This rotation training invited experts from the Central Party School, the Central Party History and Literature Research Institute, China Information and Communication Research Institute and the Ministry of Science and Technology to give eight special lectures.

From January 5th to 8th, the 13th meeting of the second workers’ congress of China Unicom was held in Beijing. The employee representatives carefully studied the speeches made by the superior leaders and Chairman Liu Liehong, listened to and deliberated the work report of the general manager, the Work Report on Enterprise Annuity Plan in 2022 and other matters, put forward opinions and suggestions, and commended the outstanding employee representative proposals and outstanding organizational units.

When I was in college, I had a soft spot for the pet industry. Although I didn’t work in this industry, I still felt that the pet industry had an immeasurable market. The author made a product analysis of the pet-related APP, and this article focused on the understanding and rough analysis of the pet industry.

Recently, I am waiting for new job opportunities, and I have made a shallow analysis of pet-related apps in my spare time. After all, this is an industry that I have been optimistic about since I was in college.

On the one hand, I want to get more job opportunities through my own articles, and on the other hand, I want to communicate with my colleagues. I haven’t worked for a long time, and please correct me if there are any shortcomings in the article (guiding opinions, don’t disturb the bar).

According to the survey statistics of the white paper on the pet industry in China from 2017 to 2019, the number of dogs and cats in cities and towns nationwide reached 99.15 million in 2019, an increase of 8.4% compared with 91.49 million last year, as shown in Figure 1-1; Among them, the number of pet dogs was 55.03 million, an increase of 8.2% over last year; The number of pet cats was 44.12 million, an increase of 8.6% compared with last year.

Figure 11 Number and growth rate of dogs and cats in China Source: White Paper on Pet Industry in China.

With the increase in the number of pets such as cats and dogs, the market scale of the pet industry is also expanding rapidly. In 2019, the consumption market scale of urban pet dogs and cats in China reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the consumption market for pet dogs was 124.4 billion yuan, up 17.8% year-on-year, and the consumption market for pet cats was 78 billion yuan, up 19.6% year-on-year.

Figure 12 National Pet Market Scale and Growth Rate Source: White Paper on Pet Industry in China.

In the consumption scale of pet market, snacks in pet products and medicines in pet medical care account for the vast proportion and the fastest growth rate. For the purchase of this just-needed commodity, the penetration rate of snacks and medicines is over 70%.

In addition, pet toys and dry food in pet products are also a big expenditure, and the penetration rate of health care products in pet medical care still has a great room for improvement.

Compared with the just-needed consumption, the service consumption is relatively low frequency, and the pet beauty penetration rate is the highest, followed by foster care and pet paradise; However, pet insurance, training, funeral and other consumption are in the "embryonic" stage of the market.

Figure 13 ranking of consumption penetration rate of various types of pets Source: White Paper on Pet Industry in China

Based on the statistical results of the pet market in recent years, it is found that the scale of China’s pet market grew almost linearly from 2010 to 2019, as shown in Figure 1-2. According to the average growth rate (20.0) from 2016 to 2019, the consumption scale of China’s pet market is expected to reach 239.8 billion yuan in 2020, as shown in Figure 1-2.

Figure 14 Forecast of the scale and growth rate of the national pet market in 2020.

• In 2020, the number of pet cats and dogs in China will exceed 100 million;
• Every year, the consumption scale of pet market grows steadily, with an average expansion of 5;
• The expansion of the market scale has promoted the rise of pet-type platforms, and it has become an inevitable trend to buy pet necessities online. In addition, it has also promoted the development of new industries such as pet medical treatment, pet grooming, pet foster care, pet training, pet photography, pet insurance and pet funeral.

Figure 21 Regional Distribution of Pet Raising Source: White Paper on Pet Industry in China in 2018

As shown in the above figure, the top six cities in the prosperity of pet cities in China are Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and Shenzhen.

It can be seen that first-tier cities or quasi-first-tier cities are gathering places for pets. Because these cities are the main inflow places of most migrant workers, the distribution of pets is directly or indirectly related to the overall consumption level, population mobility and educational level of the population.

Fig. 22 Age distribution of pet owners

From the above picture, we can see that the post-80s and post-90s are the main force of keeping pets, which shows that keeping pets is gradually becoming younger. Before 70s, most retired people keep pets as companions, while the post-70s prediction may be due to the lack of energy to support the elderly and children to keep another pet.

Fig. 23 Distribution of pet master education

In terms of education, pet owners are mainly undergraduate, followed by junior college, high school and below, and finally master and above. It can be seen that pet owners are gradually approaching high education.

Fig. 24 Distribution of sex, income and marriage of pet owners

In terms of the gender, income and marriage distribution of pet owners, the proportion of female pets is much higher than that of male pets; From the perspective of income, 50.4% of pets earn more than 4,000 yuan, of which more than 20% earn more than 10,000 yuan a month. While pet owners are gradually becoming popular, they are also becoming more and more high-income. As for the marital status of pet owners, single people account for a relatively large proportion, accounting for 32.5%, followed by married families with children, accounting for 28.5%, while married people without children and people in love account for a relatively small proportion.

Through the analysis of the geographical distribution of users and the attributes of users, the user portrait of pet owners is finally obtained.

Divide pet owners into three different groups and substitute them into detailed user scenarios. It is concluded that pet owners are basically for companionship, and they all regard them as their relatives or even children. Because of this, pet owners will take extra care of their pets and are willing to spend time and money to accompany them.

Through the analysis of the current market and users, the pet industry has a very bright prospect and form, so there are many mobile phone apps in generate to cope with the development of the market. Although these mobile apps are all in the pet industry, they are involved in different aspects.

Select 68 pet-related apps from Huawei APP Store, analyze and classify them, as shown in Figure 3-1 below.

Through the introduction and simple trial of these apps, these pet apps can be roughly divided into the following types: pet health, one-stop service, pet mall, door-to-door service, pet breeding, pet socialization, family foster care, pet trading, consultation and sharing, pet news, pet consignment, dog training service, B-end service, intelligent hardware, pet adoption and pet media dating.

Fig. 31 Various types of pet apps

Each type of APP has different emphasis and brings different commercial output value, so the number of similar products of each type of APP is also different. detailed

The number of detailed products of various types is shown in Figure 3-2, and its ranking (as shown in Figure 3-3) is pet mall, pet trading, one-stop service, pet socialization, pet health, intelligent hardware, B-end service, consultation and sharing, pet foster care, pet adoption, pet media dating, door-to-door service, pet breeding, pet consignment and dog training service.

Fig. 32 Schematic diagram of 68 pet-related apps

Figure 33 Quantity of 68 APP Types

It can be seen that the type of service that directly conducts online transactions with users is the main positioning of companies for their products, but there are many vertical apps that are avoiding group competition and adopting another way to emerge suddenly.

Figure 34 Percentage of downloads of 68 apps

As can be seen from the above figure, most of the downloads of these 68 softwares are not optimistic, accounting for 61.77% of the downloads less than 10,000, and only 7.35% of the downloads more than 500,000, which is not proportional to the number of pet owners. It can be seen that it is far from reaching a stable period in the use of pet mobile terminals.

On the contrary, there is a great market and space to be tapped, and it is in a stage of rapid development.

Select a typical APP from each type of APP as a representative, make a detailed analysis, and finally explore its commercial level from the user level, product level and operation level of the product.

3.3.1 Pet Health-Pet Doctor

1) reasons for choosing

The pet doctor APP focuses on "online consultation of pet doctors". Although its download volume is not the highest in this type, it is more professional than other pet health apps. Everyone’s pet community APP with a relatively high download volume is carried out in the mode of "community+health", and its latest updated version was in October 2017, so the pet doctor APP was chosen as the representative of the pet health type.

2) Business model

Fig. 35 Canvas of AP business model of pet doctor

This product is a platform for online consultation of pets, which attracts a large number of pet owners to consult about their pets’ diseases by attracting pet doctors from various pet hospitals across the country. When users have consultation needs, they can get points directly through WeChat or Alipay payment, and then choose a doctor they like for consultation.

3) Product function

A. Information architecture

Fig. 36 information architecture of pet doctor APP

The overall information architecture is relatively restrained, and there are not too many complicated functions. The positioning of the four modules is accurate and there is not too much interference information. It is basically based on the core value of the product, "online consultation for pet doctors", and two exciting demand application functions-disease self-examination and maintenance manual are embedded.

B. Process logic

Fig. 37 page flow chart of pet doctor

Users can choose their favorite doctors from the pet doctors recommended on the home page, or they can view a detailed list of doctors in the "Find Doctors" module in the bottom navigation bar. Before consultation, you need to confirm whether the consultation points are sufficient, and you can communicate with the doctor if the points are sufficient.

There are three ways to find a nearby pet hospital. The first way is to look at the hospital recommended on the homepage, the second way is to click "Looking for a Hospital" in the bottom navigation bar, and the third way is to look at the hospital where you have entered the details of a pet doctor.

4) Operation strategy

A. Operating mode

Figure 38 Operation mode

At present, the product operates with coupons and integral mall, as shown above.

In terms of user growth, every user invited to register will receive 200 points. It is suggested to add a function of sharing to get points. Another one can increase the membership system, invite a user to register and get a 30-day free membership, and the member enjoys unique membership rights (medical treatment by stages, consultation discount, etc.).

It is suggested that new users can get a free consultation opportunity after registering, so as to experience the whole online consultation process for themselves. The specific process can be that after registering and logging in, the user can make a selection lottery (consultation coupon/fixed hospital designated doctor consultation) to get consultation discount.

B. Version iteration

Figure 39 iteration of pet doctor APP version

Doctor Ai Chong APP was created by Shanghai Chong Ling Network Technology Co., Ltd., which was registered on June 15, 2015 with a registered capital of RMB 163,776 million. As can be seen from Figure 3-9 above, the first version of Doctor Ai Chong APP was launched on August 19, 2015, so this product is the first product promoted by this company. According to the frequent version iterations since then, it can be seen that this is also a main product.

After improving the doctor’s online consultation service, this product gradually increases other exciting needs (symptom self-examination function, etc.), and slowly develops online and offline services (hospital treatment by stages, etc.). In this case, the product wants to specialize in pet medical care, strive to be in-depth and professional, and take the development goal of large-scale pet medical care.

It is predicted that the business with offline hospitals may increase in the future, such as listing what services a pet hospital can provide to pets, and users can place orders at the terminal themselves and then go to the store to serve; Continue to improve the online consultation with the pet doctor, you can collect the pet doctor to give an in-depth explanation (article form/video form) on a pet’s disease, and then the user can read and download the video or article by using the form of point redemption.

5) Summary

As a professional online pet consultation APP, the core of pet doctor is to meet the needs of pet owners and resident pet doctors for paid consultation, but the operation mode of this business needs to be strengthened, such as doctors’ professionalism (qualifications, expertise, certificates, etc.), discounts for new users, and strengthening the business line of offline hospital stores (medical appointments, etc.).

3.3.2 Pet Mall-Boqi Pet

1) reasons for choosing

Boqi Pet is a pet store APP developed by Boqii for pet lovers and families. It has selected tens of thousands of pet necessities for dogs, cats and aquarium, covering cat food, dog food, fish, shrimp and turtle food, pet snack toys, daily pet care, pet health care, pet supplies and so on.

Boqi Pet is the most typical and the most downloaded one in the pet mall, and it is also the most downloaded one among the 68 softwares. Its PC-side Boqii was launched as early as 2008, and it is the leader in the industry (as shown in Figure 3-10), posing as a comprehensive service pet website.

The company’s slogan is "Pochi takes care of pet life in an all-round way", so its mobile phone only launched the first edition in 2018 on the basis of the number of users sitting on the portal, and it can have 3.84 million users in just one year, which shows that its development trend is also very fast.

Figure 310 Industry Ranking Chart

2) Business model

Figure 311 Boqi Pet APP Business Model Canvas

Boqi Pet is a self-selling B2C mall. Users can buy not only the goods in the platform stores but also the goods in Boqi’s own mall after using this platform.

Boqi Pet strives to build an all-round Internet platform of "e-commerce+service and new retail+social interaction" with a brand-new concept of pet rearing, and at the same time, it aims at traffic, brand promotion and user education.

A. Flow

Boqi is a platform for selling things, which is its commercial nature. Boqi can help brands sell more efficiently.

B. Brand promotion

Boqi is also a platform for brand promotion. There are actually a lot of advertising spaces in JD.COM and Tmall, including its own platform, which can help brand promotion.

C. User education

Pochi is unique in user education. Boqi not only sells things, but also helps good pet brands and does a lot of popularization and education work for users.

Through the channels of Boqi Mall, Boqi Pet APP, Boqi Service and Boqi Encyclopedia, users will be built into an ecological closed loop that combines online and offline services.

Boqi Pet has more than 390 cooperative suppliers and self-operated shopping malls. In terms of shopping malls, communities, services and social activities, it has benefited from advertisers, membership, store promotion, independent sales and value-added services (warehousing and logistics construction, online agency operation, etc.).

3) Product function

A. Information architecture

Figure 312 Boqi Pet APP Information Architecture

Boqi pets are mainly divided into five parts: shopping mall, community, release, service and mine. It can also be seen that Boqi Pet has built an all-round Internet platform of "community+e-commerce+service", giving users a different shopping experience.

By increasing the production platform of pet content in the community, Boqi Pet enriches the shopping experience of users, and on the other hand, the promotion of weak social mode is also a channel to obtain customers. The new pet e-commerce model of Boqi Pet can not only increase the stay time of users using products, but also bring transformation; At the same time, it is also a means to increase and retain users.

B. Process logic

Figure 313 Page Flow of Boqi Pet APP Community

Figure 314 Page Flow of Boqi Pet APP Service

Figure 315 Page Flow of Boqi Pet APP Mall

Here, the logical flow of Boqi pet products is analyzed from three aspects (community/socialization, service and shopping mall).

1. In the social aspect (as shown in Figure 3-13), users can view the photo albums/videos/articles published by other talents on the homepage and can comment/like/pay attention to support talents; In the community, there are four parts: question and answer, evaluation, topic and talent. Users can also interact with other users by posting photos/videos/articles/questions and answers.
2. In terms of service (as shown in Figure 3-14), Boqi Pet has reached cooperation with pet shops in various regions, and can directly find the favorite stores on it. Click on a selected store to view its detailed information (including name, location, telephone reservation, popular comments, business hours, parking time, parking information, network information, merchant introduction, detailed introduction of pet service personnel and other people’s evaluation), and at the same time, it can settle the store service on the mobile phone.
3. In terms of shopping malls (as shown in Figure 3-15), the selected categories include black cards, over-value groups, bargaining, 0 yuan gifts, international good goods, cats, dogs, small pets and fine classification. Each activity form has different preferential ways and purchasing strategies. In addition, there are newcomers’ exclusive, pre-sale venue, spike today, over-value group purchase, limited-time snapping, must-buy list, big-name venue, ace explosion, direct category and guessing that you like to view different products from different angles. When users enter the details page of a product, they will be faced with the choice of buying it immediately or joining the shopping cart. At this time, the specific operation process of the product is shown in Figure 3-16 below.

Figure 316 Boqi Pet APP Purchase Process

4) Operation strategy

A. Operating mode

• Membership system: there are two levels of membership system for Pochi pets, one is magic card, and the other is magic black card. Magic card enjoys four major rights and interests of members: membership price, fixed discount, exclusive shopping festival and birthday privilege, while magic black card enjoys ten major rights and interests of members: membership price (which will be more favorable than magic card, and there are very few cases with the same price), fixed discount, exclusive shopping festival, birthday privilege, wave beans (200 per month), over 15 packages of postage, gift sharing coupons, exclusive customer service and pre-sale.
• Coupons: exclusive for newcomers, full reduction, and redemption codes for coupons.
• Evaluation cashback: users get the corresponding income by writing articles about testing goods, and users who become experts in evaluation will get higher income. In addition, users who join magic cards or magic black cards will get 1~2% higher cashback of evaluation income than ordinary users.
• Inviting friends: After successful registration, the invited friends will get the 270 yuan Newcomer Gift Package, and at the same time, they will get 15% of the actual amount paid by their friends as a bonus. The amount of the bonus can be withdrawn when it exceeds that of 10 yuan, and the accumulated amount exceeds that of 100 yuan convertible goods.
• Virtual game: magic forest, the exclusive value-added benefits of members of magic black card, and the extra gains that magic black card users can get by recharging their cards (real-time recharging) during the validity period of rights and interests. The harvest result is Poqi beans, which can be used in Poqi Mall. Magic planet, after users enter the activity, they will get magic seeds to upgrade and grow by watering energy. When the seed grows to the 6th level, it will grow a piece of Jin Yezi to receive, and you can choose convertible goods for free when you use Jin Yezi. You can get an extra piece of Jin Yezi when you complete the task of inviting five new users, and you can redeem two prizes.

B. Version iteration

Figure 317 iteration of Boqi pet APP version

According to APPannie, Boqi Pet App was first released on July 11th, 2018, and updated with a new version every week on average. As can be seen from Figure 3-17 above, while consolidating the mall business, Boqi Pet has not slackened off its community business at all, which shows that Boqi Pet wants to develop in a coordinated way in terms of weak social interaction and strong business.

Of course, the rapid development of Boqi pet is inseparable from its social efforts, and the company’s influence is enhanced by increasing cumulative users, thus increasing revenue.

Therefore, it can be predicted that Pochi can also strengthen related businesses:

C. Pay attention to private chat

By adding private chat function, the interaction between users can be improved.

D. Strengthen the private customization of black card members

At present, in addition to the benefits of ordinary commodity concessions, the private subscription enjoyed by black cards also has exclusive customer service. If you upgrade to black card butler service on this basis, you can increase the desire of users to recharge black cards. The service content can include professional evaluation of users’ pets, designation of diet plan, medical plan, birth plan, exercise plan, pet dynamic popularity and so on.

E. live broadcast

By increasing the live broadcast function, the number of user downloads is increased, the interaction between users is improved, and the user stickiness is improved.

F. Offline community activities

Pet exhibitions, pet public welfare activities, pet games and other forms enhance the pet community and enhance the brand of Boqi pets.

G. Other short video platforms

By creating official accounts of short videos such as Tik Tok, Watermelon, Aauto Quicker, etc., they can be used as content distribution channels for internal production of products, share short videos with pets as content, and promote user traffic acquisition of products.

5) Summary

In the Top 100 Unicorn Enterprises in China issued by the Ministry of Science and Technology, Boqii was mentioned, ranking 83rd, and it was the only company in the pet industry called Unicorn.

As a representative of many pet shopping malls, Boqi Pet has been developing in a trinity way of "e-commerce+service and new retail+socialization".

In the community, users have questions and answers, evaluation, topics and people to communicate; In the mall, users have a list of goods to choose from, as well as bargaining and other forms; In terms of service, Boqi Pet has connected more than 3,000 pet shops and pet hospitals, which not only provides convenience for users, but also brings customers to many stores. At the same time, Boqi Pet has built several warehouses to provide goods.

Boqi Pet has also made great efforts in its operation, and improved its operation from the strategies of membership, discount, cash back, inviting friends and virtual games. Now Boqi Pet should strengthen its brand influence to gain more users and maintain its dominant position in the pet industry.

The above is the whole content of "Analysis of 68 Pet Apps (Part I)", and the rest will be published in time.

I was engaged in Java development before, and I didn’t enter the product for long. At the same time, I am now "looking for a new job opportunity". I am currently in Nanjing, but I may go to Beijing after the year.

Finally, if you have any suggestions for this article, please leave a message or exchange private messages below.

Above.

　

This article was originally published by @ Xiaoqi. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

At BYD’s intelligent strategy conference, the technical matrix of Eye of God was officially released, including Eye of God A, Eye of God B and Eye of God C.. At the same time, according to the official, all its models will be equipped with high-level intelligent driving of the Eye of God, and today, "21 models" will be listed.

It is worth mentioning that the official revealed that BYD currently has 110,000+R&D engineers, 5,000+intelligent R&D engineers and the world’s largest R&D engineer team composed of self-built AI supercomputer center. In addition, BYD officially said: Buying a car to see smart driving in 2025 will become an essential configuration in the next 2-3 years.

Wang Chuanfu said that safety is the greatest luxury of electric vehicles, and smart driving is the strongest guardian for safe travel. BYD Smart Drive puts safety first. Popularizing smart driving should start from the functions that consumers are most concerned about and need most. At the same time, the high-level intelligent driving of the Eye of God is standard in all departments above 100,000, and most of them are equipped below 100,000.

Disclaimer: This article is transferred from the Internet, only representing the author’s personal views, and has nothing to do with AsiaInfo. Its originality and the words and contents stated in this article (including the copyright of pictures) have not been confirmed by this website, and this website does not make any guarantee or commitment to the authenticity, completeness and timeliness of this article and all or part of its contents and words. Readers are invited to make reference only, and please verify the relevant contents by yourself. This site does not bear the direct and joint liability for the infringement of such works.

　 　 1905 movie network exclusive feature　5.49 billion! This is the monthly box office of China film market in July. How awesome is this number? Converted into US$ 884 million, the domestic market in the United States grossed US$ 1.09 billion in July, which means that China’s box office in July was equivalent to 81% of that in the United States. In vertical comparison, the box office in the same period last year was 3.693 billion yuan, an increase of 1.8 billion yuan, with an increase rate as high as 48%. Based on this growth rate, next year’s summer box office is expected to reach 8 billion yuan, surpassing the United States just around the corner.

　

　 　 The United States has the largest movie market in the world, but the total box office tends to be stable, and summer vacation is the most profitable period in a year. The last monthly record of China market was 4.134 billion yuan in February 2015, equivalent to 556 million US dollars, surpassing the box office in the United States for the first time. But at that time, China was a strong file because of the Spring Festival file; The same period in the United States is a low season. If we can surpass the United States in the summer file, it is estimated that China can really replace the United States as the world’s largest film market.

　

　 　 In the same period last year, Transformers 4: Extinction and Rebirth and breakup guru — — One big and one small, one outside and one middle dual-core drive are different. July this year is the July of domestic films, and the market share of domestic films accounts for 95.6%. What’s the secret behind this dazzling number and this blowout? Why did the market and audience suddenly get out of control? What is the doorway behind this seemingly lively movie midsummer carnival?

Watching blockbusters is fun: comedy is in power

　 　 There were three phenomenal films in July, namely monster hunt, Pancake Man and The Return of the Great Sage on the Journey to the West. The box office of "monster hunt" exceeded 2 billion, which not only secured the box office champion of Chinese movies in the Mainland, but also launched an impact on the box office champion "Speed and furious 7" (2.424 billion). Pancake Man also broke through 1.1 billion at the box office, successfully entering the top 10 of the mainland box office charts, while The Return of the Great Sage successfully surpassed Kung Fu Panda 2 to become the box office champion of the mainland animation. It is worth mentioning that all three films have got the extension key and are on the way to set a new record.

　

　 　 Looking through the box office rankings of Chinese movies, you will find an interesting phenomenon: six domestic films with box office exceeding 1 billion ("monster hunt" is 2.138 billion.<上映中>1.267 billion, 1.246 billion, 1.127 billion, 1.127 billion.<上映中>(1.169 billion) and "Journey to the West" 1.046 billion are comedies, and two are related to Journey to the West. If the standard is enlarged to 500 million box office Chinese films, the proportion of comedy films and films with strong comedy elements can still account for 50%.

　

　 　 From the data, it is not difficult to see the mainland audience’s love for comedies. Compared with foreign films, all of them have achieved a bumper box office in China, but they are not comedies. The advantage of domestic comedies lies in their grounding. There is only the question of whether the laughter is cold or not, and there is no situation where you can’t get it, and you don’t have to think twice about details such as culture and translation. Both comedies and special effects blockbusters are based on their powerful entertainment functions, which is also the purpose of the vast majority of viewers entering the cinema. In the blockbuster era when entertainment is king, there is nothing wrong with watching movies happily, and no one has the right to blame. However, at present, the mode of domestic commercial films is still in its infancy, which is simple and rude, and the types are still relatively single. The audience stratification is not clear, and small and medium-sized productions and art films cannot find their own audience, which will restrict the comprehensive development of domestic films.

　

　 　 Today, the polarization between comedy films and special effects films is gradually taking shape, and youth films are a spent force. Movies that focus on the youth market, such as Everything is Growing, Why Shengxiao Mo, Tiny Times 4: The End of the Soul, and Gardenia Blossoms, have achieved good box office results in the first week of release, but fans’ impulsive consumption and low reputation are difficult to provide energy for the follow-up income of the films. If the quality of youth films is not improved, they may become sub-box office films in the future market.

Cost-effective calculation: How many billions can a movie like monster hunt make money?

　 　 The most successful movie this summer is monster hunt, but monster hunt is not the movie with the highest return on investment, or even the most profitable movie. The domestic box office revenue is divided by the producer, the cinema and the issuer according to the proportion, and the producer gets 43% of the final box office (the proportion will be slightly adjusted for a single film). According to producer Jiang Zhiqiang, monster hunt invested 350 million yuan. If it includes publicity expenses, the box office must reach the profit and loss line of 810 million, and the producers can barely recover the cost. If it does not, the profit and loss line may be above 900 million. In the latter case, even if the total box office of "monster hunt" reaches 2 billion, the producer’s profit is only about 460 million, and the return on investment is about 110%, which is actually not high.

　

　 　 On the other hand, Pancake Man, which was released at the same time as monster hunt, had a total production and publicity cost of about 50 million, a break-even line of 116 million and a box office of 1 billion, which brought 380 million profits to the producers and a return on investment of 760%. Although monster hunt is slightly better than Pancake Man in terms of the amount of profit, the risks brought by high investment and other uncontrollable factors will multiply, and it is not uncommon for a blockbuster to ruin a production company. For example, the fiasco of Whisperwind sent MGM, which had been in a bleak business for many years, to the auction house, and Final Fantasy: Deep in the Soul also drove Sakaguchi Hironobu and SQUARE off the altar.

　

　 　 "monster hunt" is a gamble, making a Chinese special effects blockbuster is a gamble, and spending 70 million yuan to remake it is a gamble, but its victory is the victory of producer Jiang Zhiqiang. Before the release, the debate was whether the film could recover its cost through box office revenue, and no one dared to say that its box office would fall above 2 billion yuan. Regardless of the cost of investment, even to the point of risking one’s life, while admiring Jiang Zhiqiang’s courage, I have to stop and think: What if monster hunt fails? How many Jiang Zhiqiang can win the bet? Maybe the future market will give the answer.

"The declaration of martyrs for Zhou Rongjiu, a famous anti-Japanese hero from Qinglong Mountain in Naiman Banner, has finally succeeded …" Recently, the People’s Government of Inner Mongolia Autonomous Region ratified Zhou Rongjiu as a martyr. The news came that the most exciting person may be Zhao Dianwu, an expert on the war of resistance in Inner Mongolia. Then, what is the story behind the anti-Japanese hero Zhou Rongjiu being chased as a martyr?

Portrait of Zhou Rongjiu

Get acquainted with books and walk in the heart.

"When I was a child, my father often talked about how the Japanese burned and looted in their hometown of Beipiao Daheishan, and how my grandparents survived the bombing by enemy planes and fled their homes to Aohan Banner. This became an unforgettable memory of my childhood. There is also a famous anti-Japanese hero in my hometown-He Sheng, who is a subordinate of the famous anti-Japanese hero Zhou Rongjiu. He Sheng personally shot and killed the Japanese devils in Naiman Banner to defend Rongzhi on the’ Tai Shang Huang’ Mountain. Later, I learned that the barbaric atrocities of the Japanese in my hometown were aimed at shocking the anti-Japanese soldiers and civilians and clearing the anti-Japanese national salvation army led by Zhou Rongjiu, which made me always full of deep respect for Zhou Rongjiu. " Zhao Dianwu told reporters that in 1935, Zhou Rongjiu led his troops to capture the Eight Immortals Tube where the pseudo Naiman Banner was located, which was a sensation. Over the years, authoritative books on the history of anti-Japanese war and revolutionary history have fully affirmed Zhou Rongjiu’s anti-Japanese exploits.

In 2014, Zhao Dianwu had a strong desire after attending the review meeting of the manuscript of the History of the Anti-Japanese War in Inner Mongolia: he had the opportunity to promote the declaration of martyrs for the anti-Japanese hero Zhou Rongjiu. At that time, he contacted some people, but there was no breakthrough, and the matter was put on hold. In 2019, Zhao Dianwu saw an investigation record about Zhou Rongjiu’s sacrifice. Witnesses told him that before he was killed, he lambasted the traitors who rounded him up, and that working for the Japanese was "Chinese without conscience" and "where is the humanity of Chinese". Zhao Dianwu was deeply moved.

"I seem to see the situation before his heroic sacrifice. From an early age, we were taught in the text to say,’ We are Chinese, and we should love our motherland’. We should be like Zhou Rongjiu, an anti-Japanese hero, to be a conscientious Chinese, and we should have the human feelings of Chinese. I can’t wait any longer, taking advantage of the summer vacation to make an investigation in the hometown of anti-Japanese hero Zhou Rongjiu. " Promoting the declaration of martyrs for the anti-Japanese hero Zhou Rongjiu has become Zhao Dianwu’s biggest concern.

When Zhao Dianwu first set foot on the hero’s hometown, he was deeply shocked. Zhou Rongjiu is a hero in the local area, helping the poor and helping the poor, eliminating violence and calming down, and his folk reputation is particularly good. "His family has a earthen fence and two forts, which shows that his family’s economic conditions are very good. If he chooses to ignore the national righteousness, he can live a comfortable life. However, he is a bloody and patriotic Chinese. He is unwilling to be conquered people. He can’t stand the arrogance and cruel rule of the Japanese devils. He angrily rises up and launches armed resistance against Japan, which is deeply admired. " Zhao Dianwu told reporters about his experience of approaching Zhou Rongjiu. Since then, "Zhou Rongjiu" has changed from a name to a real, flesh-and-blood hero in his heart.

The Report of Zhou Rongjiu’s Sacrifice in Frontier News in 1936

Heroes are famous everywhere.

"The process of declaring martyrs is also a process of in-depth study and approaching heroes, and there are many important discoveries and gains. For example, his name used to be called Zhou Rongjiu or Zhou Rongjiu. This time, through the collection of historical materials of the enemy and puppet troops, it was found that the Japanese army called it Zhou Yongjiu at that time, even the Japanese war criminals who participated in the pursuit of him wrote in the later confession materials, showing his prestige and the deep blow to the Japanese aggressors. " Zhao Dianwu said.

Originally known as Zhou Rong, Zhou Rongjiu was born on March 11th, 1896 in a poor peasant family in Zhangzitun, Henan Province, Yamenyingzi (now Qinglong Mountain Town), the first district of Naiman Banner. He is a burly man with extraordinary physical strength. He is willing to endure hardships and act bravely, which not only improves his family, but also makes many friends. In addition, he later developed a courage in his greenwood career in the paddock, which made him famous for his double guns. Therefore, Zhou Rongjiu became a company commander in the Northeast Army. Soon, his unit was reorganized into Fuxin local security team, and he served as the battalion chief.

After the "September 18th Incident", in just a few months, the Northeast fell. Zhou Rongjiu witnessed the Japanese aggressors and traitors bullying and cruel oppression and plunder of Chinese, and was very resentful. He hated the Kuomintang government’s policy of non-resistance, refused to be transferred to Shanhaiguan Pass with the troops, left the troops in anger and returned to his hometown.

In the spring of 1935, Zhou Rongjiu and his second brother, Zhou Gui, secretly killed two Japanese who bullied the people and acted recklessly, knowing that they would be pursued and retaliated, so he decided to rise up.

On the morning of July 23rd, 1935, Zhou Rongjiu led the anti-Manchu Anti-Japanese National Salvation Army to attack the Eight Immortals Tube, where the puppet Naiman Banner Office was located. After more than four hours of bloody fighting, he finally conquered the Eight Immortals Tube and killed the counselor Guan Shan Shou Rongzhi, the instructor Fujikawa Fukuro, and the inspector Nakagen. During the battle, they also captured Sasaki Tadashi Taro, a heinous Japanese agency official, and hung him in the Cross Street Courtyard, where he was executed after holding a mass meeting. Seven Japanese aggressors were killed in this battle, and all the guards of the puppet government and the police surrendered except the escapees, seized a small steel gun and more than 70 long and short guns, and burned the Naiman Banner government office …

Zhou Rongjiu’s Anti-Japanese National Salvation Army captured the Eight Immortals Tube, the political center of Naiman Banner, under the Japanese aggressors’ noses, and executed all the Japanese aggressors in charge. This was the Eight Immortals Tube incident that shocked the headquarters of the Japanese Kwantung Army and the top of the puppet Manchukuo. The Japanese aggressors became angry from embarrassment, regarded Zhou Rongjiu as a menace, mobilized heavy troops to pursue the Anti-Japanese National Salvation Army, pursued Zhou Rongjiu’s family, and burned down his house in Zhangzi, Henan.

In view of the crazy revenge of the Japanese puppet troops, Zhou Rongjiu led his troops to Beipiao area to join forces with the anti-Japanese armed forces led by Luan Tianlin. Two anti-Japanese teams joined forces in one place, which was a great shock. Later, they joined forces with the volunteers led by the Communist party member senior cadres and fought side by side in the area of Daheishan, dealing a heavy blow to the enemy.

In October 1935, the Japanese aggressors began to launch an "autumn crusade" against the Daheishan region. In dealing with the situation, Zhou Rongjiu adopted guerrilla tactics and constantly dealt a heavy blow to the enemy.

In order to completely destroy Zhou Rongjiu’s anti-Japanese national salvation army, the Japanese invaders set up a crusade team to pursue it, and at the same time strictly ordered all localities to chase and intercept it. The officers and men of the National Salvation Army kept fighting with their pursuers in Naiman, Kulun, Fuxin, Aohan, Arukerqin and Onniut.

On the morning of July 10, 1936, Zhou Rongjiu, who fought in Wulanmutu Mountain in northern Fuxin, was unfortunately surrounded by the enemy. Zhou Rongjiu refused to surrender, swore at the enemy and was shot on the bluestone in the western depression of Wulanmutu. In order to win credit, reward and shock the anti-Japanese forces, the enemy brutally cut off his head and hung it on the willow tree in Ertuban Street for public display. This famous anti-Japanese hero, regarded by the Japanese invaders as "the famous anti-Manchu bandit leader in Jehol Province", shed his last drop of blood to resist foreign aggression.

Zhao Dianwu (middle) investigates Wulanmutu Mountain in Fuxin.

Archives prove anti-Japanese historical facts

"This matter lasted for two years, but it did not include the previous brewing time." Talking about the process of declaring martyrs for anti-Japanese hero Zhou Rongjiu, Zhao Dianwu told reporters. To declare a martyr, you need first-hand archives that can prove the circumstances of the victim’s sacrifice, and the materials must be excellent. General literature and history materials and historical records cannot be used as evidence.

With the assistance of Shi Zhiban, a cadre in Naiman Banner, Zhao Dianwu made a systematic investigation in Zhou Rongjiu’s hometown, and went to Wulanmutushan, Fuxin, where the hero died, to conduct on-the-spot investigation and learn from the villagers. During the investigation in Naiman Banner, many people didn’t know the whereabouts of Zhou Rongjiu’s descendants, so he had to submit an application for ratification of martyrs to the competent authorities as a citizen of the place where the incident occurred. In addition, he also entrusted friends from all walks of life from Beijing to Shanghai and then to Changchun to look for first-hand information from books and archives institutions like a needle in a haystack. He also struggled to find the hero’s descendants who had long been considered unaccounted for, but unfortunately, when the hero’s only granddaughter, 87-year-old Zhou Yanjun, was found, she was already on her deathbed. Seven days later, Zhou Yanjun died and failed to see the day when she successfully declared a martyr for her grandfather.

"After rigorous textual research and painstaking collection, the materials provided are excellent, passed the examination of Naiman Banner, Tongliao City and Autonomous Region governments and corresponding competent departments, and were put on record by the Department of Veterans Affairs." Zhao Dianwu said.(Text/Northern New Newspaper Zhengbei Net reporter Ma Lixia)(The pictures are all provided by Zhao Dianwu)