JD.COM’s ＂Mother’s Day＂ consumption report in 2021： Flowers are the most popular among consumers, and DIY gifts are the most touching for mothers.
Mother’s Day is coming. What shall we use to express our gratitude and love for our mother? What gift should I get for Mother’s Day so that she won’t say I spend money recklessly? This Mother’s Day, JD.COM Big Data Research Institute showed with consumption data today that the gifts for Mother’s Day had been quietly arranged one week before the festival, and the search volume of related hot words had reached nearly one million times. Among Mother’s Day gifts, beauty and skin care products that keep mothers young forever, household appliances and food and drinks that enjoy life, as well as beautiful jewelry and clothing underwear are very popular. Children express gratitude and love with flowers and gifts, but the gifts that impressed mothers the most were their simple little hands, a cautious heart, a small flower and a small card. According to the survey, children’s "willfulness" and "boldness" in expressing their love are beyond imagination. Giving gifts on Mother’s Day and Birthday is a routine arrangement, and 27% of mothers receive gifts for the first time because "it’s not an anniversary, but they want to give their mothers a gift!" Whatever the anniversary, there is love in my heart, and every day is Mother’s Day.
Mother’s Day gift search volume increased by 120% from the previous month.
Although Mother’s Day has not yet arrived, gifts must be arranged in advance! In the week before the festival, the search volume of keywords such as "Mother’s Day gift", "send mother" and "send mother-in-law" has reached nearly one million times, an increase of 120% from the previous month. As of 16: 00 on May 6th, the number of orders for JD.COM’s self-employed housekeeping service (only in Beijing) on May 9th on Mother’s Day has nearly tripled from the previous month, and it is still growing.
Women buy more Mother’s Day gifts than men.
According to big data from JD.COM, daughters deserve to be mothers’ intimate little cotton-padded jackets, and the number of women who buy Mother’s Day gifts is significantly higher than that of men. From the age structure, young and middle-aged people attach the most importance to Mother’s Day. Among them, users aged 26-35 account for nearly 50%, and users aged 16-25 account for more than 20%. From the perspective of cities, Shenzhen, Guangzhou, Chengdu, Xi ‘an and Suzhou attach the most importance to Mother’s Day, ranking among the TOP5 in the consumption list of Mother’s Day.
Mother’s Day flowers are the most popular among consumers.
Mother’s Day is coming. What shall we use to express our gratitude and love for our mother? What gift will she give so that she won’t accuse me of wasting money? Among Mother’s Day gifts, children like to give their mothers beauty and skin care products to keep them young forever, followed by household appliances, food and beverage, jewelry and clothing underwear. Flowers are definitely the best gift for mothers to express their love, and Mother’s Day is best matched with carnations. According to big data from JD.COM, the sales volume of flowers and gifts under orders during Mother’s Day increased by over 400% compared with the same period of last year, and Guangdong, Beijing, Jiangsu, Shanghai and Shenzhen ranked the TOP5 provinces in terms of sales volume. Carnation flowers, rose flowers and flower gift boxes are all explosive products. "Mom is not just a mother, she is herself first." Among Mother’s Day gifts, beauty cosmetics, skin care and jewelry that make mothers beautiful and have "noodles" are very popular. Among them, the explosive products of beauty include lip glaze, anti-wrinkle eye cream, moisturizing concealer, skin care cream and sunscreen isolation; Explosives of jewelry include pearls, silver ornaments, gold, K-gold ornaments and Hetian jade. Mother’s Day, "Let Mom enjoy it!" As the best gift for filial piety, all kinds of massage health artifacts are also popular during Mother’s Day.
Mother’s Day DIY gift, mom’s favorite.
"Be careful for you, give you a flower". What impressed my mother the most among the children’s gifts? According to the user survey conducted by JD.COM Big Data Research Institute through Beijing Insight, the most unforgettable things for mothers are the children’s handmade works: "portrait of mother", "homemade small card", "cookies for mother" and "a handmade little red flower for mother and grandmother" …
In addition, the JD.COM Big Data Research Institute’s user survey through Beijing Insight shows that nearly 40% of mothers are on Mother’s Day, 26% are on birthdays, and 27% of mothers receive gifts for the first time because they are "not anniversaries, just want to give their mothers gifts!" How happy and good at expressing love are children? More than half of mothers last received gifts a week ago, while 70% of mothers received gifts a month ago. Whatever the anniversary, there is love in my heart, and every day is Mother’s Day!
Upstream News Chongqing Business Daily reporter Sun Lei
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