Ten thousand yuan mobile phone and watch! What signals did this Huawei conference without Mate 60 convey？

"Go straight ahead, crazy world. Facing the pain, I gave all my dreams to time … through the night and across the border. "

On the afternoon of September 25th, in Shenzhen, the autumn conference of Huawei started with artists from China Symphony Orchestra and Youth Philharmonic Orchestra of China Conservatory of Music singing "My Dream". Today, Huawei, as the song goes, "crossed the night and crossed the border".

Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, later took the stage. He said that he was grateful for everyone’s interest in the "Pioneer Plan" Mate 60 series, and was currently organizing overtime production to meet everyone’s needs. However, he also stressed that the "Pioneer Plan" products will not be released at this conference.

Earlier, Huawei launched a new generation of HarmonyOS OS 4. Yu Chengdong revealed at the press conference that up to now, Huawei HarmonyOS 4 has developed 60 million users, with an average of 1.2 million users per day.

Huawei’s autumn conference focused on the release of a new generation of near-field wireless connection technology Nearlink (Star Flash); Launched the luxury brand "Extraordinary Master", and launched the first gold high-end smart watch HUAWEI WATCH ULTIMATE DESIGN and Huawei Mate 60 RS under this brand.

In addition, Huawei also revealed that the M9 will be launched in December this year, and the S7 will be launched in November.

Ultra-high-end brand release, watch pricing exceeds 20 thousand yuan

Although Huawei’s hottest product, Huawei Mate 60 series, was absent from the conference, the conference was still "full of gimmicks". The appearance of 10,000-yuan watch and Andy Lau made Huawei like to mention several hot searches again.

Huawei launched a brand-new ultra-high-end brand "ULTIMATE DESIGN Extraordinary Master", and also released the brand’s first smart watch-Huawei WATCH ULTIMATE DESIGN Extraordinary Master.

Huawei also invited Andy Lau to be the spokesperson of "Extraordinary Brand". At present, in addition to the first gold high-end smart watch, Mate 60 series Porsche version Mate 60 RS is also classified as "extraordinary master" series.

Huawei emphasizes the combination of materials and technology for extraordinary master watches, which is roughly the same as Apple’s Apple Watch Ultra series that emphasizes outdoor extreme sports.

Huawei also said that this watch can accompany explorers across mountains and seas. It not only supports 10 ATM waterproof rating and 100-meter diving, but also has various diving modes such as free diving, leisure scuba diving and technical diving. In the outdoor adventure mode, you can rely on the dual-frequency GPS positioning ability to support the two-way Beidou satellite message function. Of course, Huawei finally priced the first high-point watch at 21,999 yuan, which is also in line with its "ultra-high-end" positioning.

Huawei Mate 60 RS has no more details. However, information about Mate 60 RS has been posted on Huawei official website, and the configuration is exactly the same as that of Mate 60 Pro+, but the materials are different. For example, Huawei Mate 60 RS uses basalt toughened Kunlun glass, while Mate 60 Pro uses the second generation Kunlun glass. Available in 16GB+512GB and 16GB+1TB versions, the prices are 11999 yuan and 12999 yuan respectively, and the colors are black and red, and the pre-order has been started from now on.

The price is basically at the same level as the previous Huawei Porsche version, but the release of Huawei’s ultra-high-end brand is obviously not to show muscles. At present, Mate 60 series is hard to find, and institutions are optimistic about the sales of Mate series, which also puts great pressure on Apple’s new machine. The launch of ultra-high-end has also leveled the current price gap of Huawei Apple.

Star flash technology and large screen Pad

At the press conference, Huawei launched a new generation of short-range wireless connection technology -NearLink (Star Flash), which has lower power consumption, stronger speed and stability, and wider coverage, and can be applied to smart terminals, smart homes, smart cars and other major scenes.

Huawei released the world’s first flexible OLED flat panel, and HUAWEI M-Pencil (the third generation) appeared together with Huawei’s flagship flat panel. Huawei’s third-generation stylus and Huawei MatePad Pro 13.2-inch are the world’s first terminal products with star flash technology. The star flash pen supports over 10,000-level pressure sensitivity, and the connection is faster and more stable, with the minimum delay of 0ms, which can reach the professional graphics tablet-level painting experience.

In addition, Huawei’s headset FreeBuds Pro 3 also applies the core technology of star flash connection and Bluetooth technology, which improves the physical bandwidth by 4 times and the anti-interference ability by 2 times. Based on the new L2HC 3.0 protocol, when Huawei FreeBuds Pro 3 cooperates with Huawei Mate60 series and other mobile phones, it can realize 1.5Mbps audio lossless transmission.

At the end of the year, two new cars were launched: the first coupe intelligent S7 and the large SUV M9.

Yu Chengdong once again emphasized that Huawei’s intelligent cockpit and advanced intelligent driving technology are "far ahead" when introducing automobiles at the press conference.

He is even more excited to introduce the latest release of the M7 sales. "We have an average of 1,500 sets every day and 2,000-3,000 sets on weekends. In less than two weeks, the number of sets has exceeded 20,000." This also made Huawei’s smart car selection business usher in a long-lost turnaround.

The first car of Huawei’s smart car selection business, Zhijie S7, was also officially unveiled, positioning the smart coupe with high energy and large space. It will be the first to take the HarmonyOS 4 smart cockpit and carry Huawei’s advanced intelligent driving. The new car will be officially released in November 2023.

In addition, the SUV M9 will be released in December this year. Yu Chengdong once again stressed that the M9 will be "the best SUV within 10 million". It is reported that M9 not only has brand-new family design, full-size changeable space comparable to MPV level, but also will be equipped with Huawei smart car full-stack technology solutions and other technologies.

It is worth noting that this is also the first time that Yu Chengdong appeared as the chairman of Car BU. After shouting the slogan of the best SUV within 10 million yuan, he still needs the market to test the achievements of the smart car selection business.

HarmonyOS’s native applications are fully launched.

Not only is the product level updated and upgraded, but Huawei’s HarmonyOS ecology is also fully laid out.

Yu Chengdong revealed that after the release of HarmonyOS 4, the number of users upgrading HarmonyOS 4 has exceeded 60 million in just over one month, making it the fastest upgrade version of HarmonyOS in history.

At this conference, Huawei launched a brand-new HarmonyOS NEXT program in HarmonyOS, that is, HarmonyOS native application was fully launched, which is a new chapter in the mobile application ecology.

It is reported that Huawei has trained millions of talents in HarmonyOS, and will invest 10 billion yuan to support the development of its partners, covering 18 applications in an all-round way, bringing consumers a smoother, smarter and safer native application experience in HarmonyOS.

In addition, Huawei’s flagship store will soon be unveiled in more cities. It is reported that four brand-new Huawei flagship stores in Tianjin, Beijing, Shanghai and Nanjing are already in preparation and will soon open, which will bring a brand-new upgraded full-scene experience and services with the characteristics of Huawei flagship stores.