On December 28th, the 4th "Make the World Love Made in China" Summit Forum was moved to the headquarters in Gree Electric, Zhuhai, which was the first large-scale event held at the headquarters after the transfer plan of Gree Electric (000651) was finalized.

When interviewed by reporters after the meeting, Dong Mingzhu, the chairman of Gree Electric, said that he was "not satisfied or dissatisfied with the scheme" when talking about the transfer of control rights. She said that the steady development of Gree Electric over the years is not due to a certain shareholder, but mainly depends on the management team. This time, Zhuhai SASAC withdrew from the position of major shareholder in the hope that Gree Electric would become a more market-oriented listed company.

Dong Mingzhu also stressed that after the transfer of Gree Electric’s controlling stake, there will be "three invariants": the integrity of society, the cultivation of employees and the protection of the legitimate interests of shareholders cannot be changed.

Dong Mingzhu, Chairman of Gree Electric　

Withdrawal of state-owned assets: in order to establish a more market-oriented system.

On December 15th, Zhuhai SASAC officially approved Gree Group’s plan to transfer 15% of Gree Electric shares to Zhuhai Mingjun. Gree Electric will become a public company without controlling shareholders and actual controllers.

Dong Mingzhu explained that Zhuhai SASAC sold its shares in the hope that Gree Electric would become a truly public company. Dong Mingzhu quoted Guo Yonghang, secretary of Zhuhai Municipal Party Committee, as saying that the government should "show up immediately when enterprises need it;" When enterprises don’t need it, you are far away and keep a clear political and business relationship. " Dong Mingzhu said that the focus of this transfer of Gree’s control right is not the withdrawal of state-owned assets, but the establishment of a market-oriented system for listed companies to operate and develop better.

In addition, the transfer of control rights in Gree Electric was also promoted under the background of the accelerated development of Guangdong-Hong Kong-Macao Greater Bay Area. "Zhuhai is located in the center of Greater Bay Area. We have more thoughts and positioning for the future construction of Greater Bay Area and the development of Zhuhai. I feel that through this equity transfer, more listed companies will be built for Zhuhai, and (Zhuhai) will become a more market-oriented place that is conducive to the faster development of enterprises. " Dong Mingzhu said that the equity transfer is of far-reaching significance.

According to the announcement on December 2nd, the price for Gree Group to transfer 15% equity of Gree Electric is 41.66 billion yuan. If the transaction is finally made at this price, the takeover party will have a floating profit of 16.6 billion yuan by taking this 15% equity based on the current share price of Gree Electric.

Dong Mingzhu revealed that Gree Electric will build Gree Tower in Hengqin, Zhuhai, to provide some support for the development of Macao. "Although there are more than 10 research institutes and nearly 100 research institutes in Gree Electric, with the diversified development, Gree will build more research institutions. Building Gree Building in Hengqin is a platform to boost Macao’s development and provide talents for the University of Macau and Macau University of Science and Technology. "

Gree Electric launches Gree three-generation mobile phones.　　

Management is the biggest beneficiary? The team is pure.

Gree Electric’s 15% equity was taken over by Zhuhai Mingjun, and behind Zhuhai Mingjun, besides Gaoying Capital, Gree Electric management also participated in the shareholding. Some outsiders believe that the biggest beneficiary of the transfer of control rights in Gree Electric is the management of Gree Electric.

Dong Mingzhu responded that Gree Electric’s management is a pure team. In the past 20 years, it has never been more concerned about the company’s shares. It is bent on making Gree bigger and stronger, and there is no other idea. The development of an enterprise is not supported by capital, but by the innovative culture of the enterprise.

According to CICC’s report, Gree Group’s plan to transfer 15% of Gree Electric’s equity has properly arranged the interests of Gree Electric’s management. Among them, Gree Electric management entity will subscribe Zhuhai Mingjun 2.426 billion yuan, and get 11.10% of the capital contribution; In addition, the management entity obtains 41% of LP investment share (i.e. 20.3% of investment share) from Zhuhai Xianying (GP general partner of Zhuhai Mingjun), and can fully enjoy the management fee and GP income brought by Zhuhai Mingjun. The management entity will distribute 8% of the total GP income to the management and employees who have made important contributions to the listed company. The management entity obtained 41% controlling equity of Zhuhai Yuxiu (GP general partner of Zhuhai Xianying) for RMB 4.305 million, which can indirectly control Zhuhai Mingjun. After the equity transfer is completed, the company will promote the equity incentive plan, with the total amount not exceeding 4% of Gree Electric’s shares.

Are you satisfied with Gaoling Capital? Not satisfied or dissatisfied.

After Gree Electric threw out the intention of equity transfer, Hopu Investment was also very interested in this part of the equity besides Gaoyou Capital, but in the end Gaoyou Capital won.

When asked if he was satisfied with the equity transfer plan, Dong Mingzhu responded that this should be asked to Zhuhai SASAC.

There have been rumors before that the negotiations between Gaochun Capital and Gree management were not smooth. Dong Mingzhu responded: "Any negotiation is not smooth. If it is smooth, it will not be called negotiation." When asked if she was satisfied with the plan, Dong Mingzhu responded: "It is not satisfied or dissatisfied."

When asked how Gree Electric will cooperate or collaborate with its new shareholder, Gaoyan Capital, Dong Mingzhu replied that "at least I don’t see it now", and she further said, "If one capital can solve the problems of enterprises, how can we see that so many capitals are exploding today? Therefore, it is not a capital to support the development of enterprises, but the innovation of enterprises to support development. "

Gree Electric business segment readjusted.

Throw out the new strategy of "Internet of Everything" Gree mobile phone released for three generations.

On the same day, Gree Electric released the "Internet of Everything" strategy, and for the first time demonstrated a complete set of intelligent connected home appliances controlled by intelligent voice.

Gree staff demonstrated how to control refrigerators, washing machines, rice cookers, range hoods and other household appliances by voice with Gree IOT air conditioners and Gree IOT mobile phones as entrances.

Dong Mingzhu also personally released Gree Electric’s third-generation smart phone at the scene. On-site PPT shows that Gree’s third-generation mobile phone adopts a 5.99-inch full HD full screen, emphasizes the night shooting algorithm in taking photos, has intelligent IOT buttons, and controls household appliances by voice.

Dong Mingzhu said that every Gree third-generation mobile phone can directly open the "micro store in Dong Mingzhu". "With Gree’s mobile phone, you should buy Gree’s products, otherwise I will remember you."

There are also many controversies about Gree making mobile phones, but from Gree Electric, mobile phones are just an entrance to Gree’s smart home strategy.

Gree Electric has also publicly released four international leading technologies that have been identified-key technologies and applications of rare earth-free reluctance main drive motor system for new energy buses, high-efficiency reluctance variable frequency scroll compressor technology, high-performance linear servo motor and driver, and high-efficiency pneumatic suspension centrifugal compressor.

The latest information displayed in Gree Electric Exhibition Hall shows that Gree Electric’s business has been re-divided into two parts, one is consumption and the other is industry. Previously, Gree Electric’s four business segments included air conditioning, household appliances, communications and intelligent equipment. This also means that the first three sectors are now merged into the consumer sector, highlighting the overall smart home; Intelligent equipment has expanded into the industrial field.

Dong Mingzhu also confirmed the adjustment of the company’s business sector in the interview. She said that the consumer sector is the business that Gree started, and the industrial sector is the heavy weapon of the country. There is no conflict between the two. "Without high-end equipment, you can’t make perfect consumer products, and you won’t be biased."

Source | Cyberblue

Contributed by | Fu Qingzhu

How to break the industry difficulties when the signal of centralized collection of Chinese patent medicines comes out?

On August 9, 2021, the National Medical Insurance Bureau issued the Reply of the National Medical Insurance Bureau to Recommendation No.4126 of the Fourth Session of the 13th National People’s Congress, stating that "on the basis of improving the quality evaluation standards of Chinese patent medicines and formula granules, we will adhere to quality priority, take clinical demand as the guide, and start with high-priced and large-quantity varieties to scientifically and steadily promote the centralized procurement reform of Chinese patent medicines and formula granules".

The introduction of this reply means that the procurement of Chinese patent medicines and even granules has been put on the agenda. However, as the first batch of people in China who participated in centralized drug bidding and purchasing and engaged in big data research of traditional Chinese medicine for a long time, the author is not optimistic about the procurement of traditional Chinese medicine in the short term.

Say so, we might as well stroke the train of thought:

01

What is the quantity purchase of traditional Chinese medicine?

"Drug procurement with quantity" refers to defining the procurement quantity when bidding or negotiation is carried out in the process of centralized drug procurement, so that enterprises can quote according to the specific quantity. This procurement method is also the goal that China has been striving to achieve for many years. In fact, this method is also an upgraded version of the centralized bidding and purchasing of drugs in medical institutions nationwide since 2000, which is no stranger to the vast number of pharmaceutical and medical device manufacturers at home and abroad. However, it is really a new thing for domestic Chinese medicine production enterprises, especially Chinese medicine decoction pieces enterprises.

Let’s start with the following basic definitions of popular science:

First, which Chinese medicines can be included in the quantity procurement? The "traditional Chinese medicine" that can be included in the quantity procurement mainly includes Chinese patent medicines and Chinese herbal pieces (including new-type pieces and formula granules) used in clinical practice in medical institutions.

Second, what is quantity procurement? Procurement with quantity is relative to centralized procurement, which can be understood as large-scale "group purchase" or "group purchase", that is, many hospitals form a "procurement consortium" to conduct similar "group purchase". At present, in areas where quantity procurement is implemented, the purchased products need to account for 60%-70% of the total usage, which is equivalent to a big "group purchase". Purchase with quantity, specify the purchase quantity, and the manufacturer will quote and negotiate, and the lowest price will win the bid. Enterprises can reduce the price of purchased drugs and increase the market share of products through market-oriented bidding with quantity, which is beneficial to both supply and demand sides and drug users.

Third, which institutions can carry out centralized procurement and quantity procurement? At present, it is mainly enforced in non-profit medical institutions under the supervision of medical insurance and medical and health authorities (note that it is not non-profit or non-profit). Social organizations such as retail pharmacies can also spontaneously organize "purchasing consortia" to carry out "group buying", which is referred to as "GPO purchasing" for short, but it is often not mandatory by policy.

Fourth, what does "4+7" procurement with quantity mean? It refers to the first batch of 11 pilot cities promoted by the state, including 4 municipalities directly under the central government and 7 provincial capital cities: Beijing, Tianjin, Shanghai, Chongqing, Shenyang, Dalian, Xiamen, Guangzhou, Shenzhen, Chengdu and Xi ‘an, which basically covers half of the domestic clinical drug circulation. These cities will take out more than 50% of the purchasing share every year, which has a great relationship with the market share of production enterprises and is a matter of life and death.

Therefore, once the country promotes the "4+7" or even nationwide procurement of traditional Chinese medicine, it will surely become a key event for Chinese medicine enterprises, which is expected to cause a major reshuffle of the Chinese medicine industry, and the industry must pay attention to it.

02

Why is it difficult to implement the procurement of traditional Chinese medicine for a long time?

Before answering this question, we must clarify two points:First, the centralized bidding and purchasing of proprietary Chinese medicines has been carried out around 2001, and the effect of reducing fees is very obvious, but it has not yet been included in the "4+7" procurement; Second, the centralized bidding and purchasing of Chinese herbal pieces. As early as 2001, the documents No.308 and No.309 jointly issued by five ministries and commissions in the State Council all proposed to "actively explore the centralized bidding and purchasing of Chinese herbal pieces".

However, it was not until 2018 that attempts were made in Shanghai, Gansu and other places, and the effect was not obvious; In July 2020, 12 provinces, including Shandong and Inner Mongolia, directly established a platform for the joint collection and purchase of Chinese herbal medicines, and prepared to carry out large-scale procurement activities of Chinese herbal medicines. However, the thunder and the rain are too small, and there is no more.

Why can’t centralized bidding or quantity procurement of traditional Chinese medicine products be promoted?

The apparent reason is that the overall purchase volume of Chinese medicine products without proprietary Chinese medicines is small, and the overall purchase volume of pieces of Chinese medicine in medical institutions nationwide is less than 56 billion yuan, which is only a fraction of the total purchase volume of chemicals and medical devices, and it lacks attention. But the deep-seated reason is that there are two bottlenecks, and there is no breakthrough for a long time:

The first is the standard issue.

Traditional Chinese medicine (TCM) is a practical weapon of TCM, and its personalized demand is very obvious. A large number of raw medicinal materials and even decoction pieces are agricultural and sideline products, which are non-standard products. You may say that the Pharmacopoeia has the standard of decoction pieces, but that is only the minimum quality threshold, and it can’t cover the complicated and changeable commodity circulation specifications of Chinese herbal medicines at all.

For example, 280 and 380 pieces of Lycium barbarum, Ningxia goods and Qinghai goods, new goods and old goods, although they all meet the pharmacopoeia standards, can they be regarded as the same commodity? Without a unified standard, how to divide the quality levels? If we simply use the Pharmacopoeia standard to evaluate products, it will undoubtedly lower the quality level of Chinese patent medicines and granules as a whole and destroy a large number of well-known brands of Chinese medicine.

Shanghai, Zhejiang and other places are going to separate the products using raw materials from GAP base or traceability base, but everyone in the industry knows that the construction of GAP base in China is difficult to land, and the construction of traceability base is just in its infancy. The concept is bigger than the essence. Can it be used as a criterion at this stage?

At the same time, even if you establish a commodity circulation standard, will this standard be recognized by both the supply and demand sides? How to run through the whole process of Chinese herbal medicine raw materials, Chinese herbal pieces, granules, production enterprises, products and demand side is a very difficult and grand project, which can not be straightened out by a single link.

The second is the price issue.　

The price problem is divided into three levels:

The first is how to define the cost of different quality Chinese herbal medicines. Origin, growth cycle, harvest time, content, appearance and processing technology will all affect its pricing. This problem is actually closely linked to the circulation standard and is an extension of the standard problem.

Secondly, the price fluctuation during the period of centralized mining. The nature of agricultural and sideline products of most Chinese herbal medicines leads to the reality that they still have to "eat by the sky". In the past five years, the price amplitude of Chinese herbal medicines in China has reached more than 18.5%. In August 2020, the same kind of forsythia was 55 yuan (kg price, the same below), and it will rise to 115 yuan in 2021; The raw land has skyrocketed from 11 yuan to 35 yuan. How do you let the successful bidder complete the distribution at the original price?

Allowing the price increase violates the rules of the game of winning the bid at a low price under the same quality, and how to accept the price increase basis? If the price increase is not allowed, the winning bidder will be miserable and it is very likely to lose money to perform the contract; If the roasted seeds and nuts add fuel to the fire and monopolize the raw materials of the winning products to raise the price, the enterprise will even lose the pants, and finally the severe consequences of "winning the bid is death" will not be ruled out.

More crucially, the higher the bid, the higher the price. At present, the principle of "bidding and bidding, the lowest price for supply" is generally adopted in raw material procurement of production enterprises, and all kinds of arrears and deduction of suppliers’ payment for goods have also existed for a long time, so as to minimize the cost of raw materials. If we really realize the so-called "genuine quality and conscientious processing" through centralized purchasing activities, and make the raw material sources and costs of those brand enterprises known to the world, we will inevitably face the embarrassing situation of "more recruitment and higher fees" due to the improvement of quality. Originally, centralized purchasing wanted to reduce prices and control fees, but as a result, the price of centralized purchasing rose sharply. Can the medical insurance department accept it? This is really a paradox.

To sum up, when designing the centralized collection activities of traditional Chinese medicine, the operators often fail to consider the complexity of traditional Chinese medicine products, especially in terms of standards and prices, and lack of fundamental countermeasures and convincing evaluation system, so there are many obstacles in the actual promotion, and most attempts eventually end in vain.

03

How to break the traditional Chinese medicine collection?

It is precisely because of the complexity of the centralized collection of traditional Chinese medicine that the procurement of traditional Chinese medicine in medical institutions has been in a blind spot or even a "gray zone" for a long time.

The so-called "high-end decoction pieces" and "selling granules with gold" such as Niuhuang, Cordyceps sinensis, Saussurea involucrata, etc. have long been an open secret in the industry, seriously damaging the principle of "openness, fairness and transparency" in drug circulation. Therefore, the centralized collection of traditional Chinese medicine must be implemented as soon as possible. But in the face of many practical difficulties, how to break the game?

The author believes that the key to the breakthrough of centralized collection of traditional Chinese medicine lies in rationalizing the industrial chain by using the big data platform of traditional Chinese medicine industry, and realizing the bottom logic of traditional Chinese medicine products from raw material production, processing, circulation to sales, thus achieving a closed loop.

In this closed-loop front-end, it is an order agriculture based on the concept of blockchain, which is directly linked to the annual orders of demanding enterprises. When the commodity codes are sold out, external capital cannot intervene at all to ensure the stability of supply prices; In the circulation link, it is the two-dimensional code traceability of the whole process; In the sales link, we encourage order agriculture and full traceability with high quality and good price, so that the traceability input of enterprises is worth the money; Finally, basic functions such as standardized warehousing and logistics and third-party testing should be completed.

In this closed-loop system, the construction of big data platform for Chinese medicine industry is very important and is the core grasper. All information such as origin information, product information, price fluctuation, employee data, supply and demand data, quality standards, etc. will be included in this big data platform, and the bottom layer will realize the whole process with unified coding.

Only after the above preparations are completed, can the centralized collection of traditional Chinese medicine have the basis for implementation, and can the original intention of the medical insurance department to raise quality control fees be realized.

I believe that the centralized collection of traditional Chinese medicine will surely make a breakthrough on this basis.

The product strategy of Baidu Zhijia business group can be divided into three major areas: car, road and line: "car" is to provide smart car solutions for B-end car companies; "Road" is an intelligent solution for urban traffic; "Travel" is a travel service for C-end consumers.

On March 14th-16th, 2023, at the 4th Software-Defined Automobile Forum and AUTOSAR China Day in 2023, Wu Changlong, a senior engineer of Baidu Apollo Intelligent Technology Co., Ltd., said that Baidu’s technology accumulation in L4 field and the scale advantage of L2+ products promoted each other, and now it has realized the comprehensive layout of taxi-passenger car-urban transportation. On the technical level, the modular MCU and strong mainline software architecture can meet the needs of parallel development of different models and multiple projects on the same platform; With the support of agile development method and CICD, the output quality can be guaranteed while meeting the rapidly changing internal and external needs.

　

Wu Changlong | Senior Engineer of Baidu Apollo Intelligent Technology Co., Ltd.

The following is a summary of the speech:

Development and challenge of Baidu Apollo intelligent driving domain controller

In the past ten years, Baidu has accumulated rich technology and experience in the field of artificial intelligence, and now it applies these leading AI technologies to the automotive field. The product strategy of Baidu’s intelligent driving business group is laid out in three areas, which are car, road and line.

"Car" refers to the intelligence of cars. ASD, Baidu’s smart car division, is a tier1 role that provides full-stack smart car solutions for B-end car customers, including smart driving and smart cabin. At present, it has provided smart car solutions for 31 car companies, 134 models and more than 7 million cars. Baidu’s car is one of Baidu Apollo’s partners, and will be equipped with the full-stack intelligent solution of Baidu smart car, which will be listed this year.

"Road" refers to smart city traffic. At present, Baidu’s smart city transportation has provided solutions for 63 cities across the country, providing efficiency for urban transportation.

"Travel" refers to providing travel services for C-end consumers, which is known as radish running. Last year, Baidu released the sixth generation RT6, which has the ability to drive automatically on complex urban roads, and its cost reached 250,000 yuan. The mass production of RT6 will greatly accelerate the scale and commercialization of unmanned vehicles.

The above businesses complement each other. Baidu has accumulated rich technology and experience in L4 field, which can provide hot start for L2+ products. L2+ products feed back L4 products with the advantages of scale, and solve the long tail problem of L4 products’ final commercial landing.

Baidu’s smart car products include intelligent driving and intelligent cabin, including small-scale in-vehicle system and software and hardware integrated solution ARC. The intelligent driving domain controller is divided into two heterogeneous control chips, MCU and SOC. MCU deployed AUTOSAR protocol station, and developed CDD and application algorithm on this basis. The bottom layer of SOC is a system, and the top layer is the hardware poke layer and the middleware Apollo OS； developed by Baidu. Further up is the various atomic ability services of the algorithm; Further up are the various application logics of the algorithm.

Next, we will share the challenges we face in the development of intelligent driving domain controller MCU software based on AUTOSAR.

First of all, in recent years, there are many projects of Baidu’s intelligent driving domain controller, and it has already faced the situation that the same hardware platform supports multiple projects and multiple models for parallel development. A project needs to maintain independent software branches, and software changes, software optimization or repairs made in one project branch are always manually migrated to other project branches to ensure the consistency of product experience. And the coupling between software modules is very strong, and the change of one software module will often lead to the change of other modules, which will affect the whole body; In addition, it is necessary to migrate to multiple software branches at the same time, and the workload of maintenance increases exponentially with the increase of software complexity and projects.

In the stage of frequent changes in the demand of intelligent driving track, the time period is very short; However, there will be no reduction in the quality requirements for output. This challenges our software architecture. We urgently need a software architecture that can support multi-project parallel development and rapid iteration.

How to solve this problem? We found inspiration on AUTOSAR. The core idea of AUTOSAR is the decoupling of hardware and software. The bottom layer realizes the software functions that are strongly related to hardware, and abstracts them into standard interfaces for the upper layer. The upper ECU and the application layer are almost insensitive to the difference of the lower hardware, which makes the AUTOSAR architecture software migrate on multiple hardware platforms.

Secondly, the core idea of AUTOSAR is the modularization of software and standardization of interfaces. AUTOSAR is divided into hundreds of software modules, and the function definition of software modules is very clear, and the data between software is exchanged with the defined standardized interfaces. When the software of one module is changed, the influence on other software modules and even the whole controller software is controllable.

Platform of MCU software for intelligent driving domain controller

Our MCU platform software architecture refers to the idea of AUTOSAR. Firstly, a set of loosely coupled software architecture is needed. The so-called loose coupling means software modularization, and the function definition of each software module must be clear. The exchange interface between modules is standardized and managed in a unified file according to the architectural method of AUTOSAR.

The second is the strong mainline software architecture. Referring to the software architecture idea of AUTOSAR, we divide our MCU software into different softwares according to the actual business requirements. A hardware platform has only one software, and a project has a separate software. The interface between is predefined and cannot be easily changed. To ensure that a set of software can be combined with different software of multiple projects.

The actual operation method of this software architecture is:

First of all, the BSW project of AUTOSAR is strongly related to specific projects and models, such as the number of communication buses, the configuration of communication matrix, the configuration of diagnostic protocol stations, the configuration of network management, etc. These configurations are different for each model. Therefore, the BSW engineering code of AUTOSAR is divided into BASE software and CDD software (including IOO abstraction of various hardware and data intervention of sensors, etc.). These modules are only related to the hardware platform and have no direct relationship with the project. The application layer software isolates the differences of signal interfaces of various vehicles through the signal abstraction module, which makes most application layer software project-independent.

In addition, there are some special software modules, such as time synchronization module. All items of the time synchronization scheme in our domain are consistent; However, the cross-domain and vehicle-domain schemes have different projects. For this kind of module, we split the software of a module into two parts for maintenance, provided that the interfaces between the software must be well defined, so that multiple projects can share one software, and different BASE software can work normally together.

Under this software architecture, the methods of software management are different. A hardware platform has only one software warehouse, and each project has a separate BASE software warehouse. Only when the software is merged can the final MCU software output be obtained. Its advantage lies in that the mainline optimization is directly effective for each project. The challenge is how to ensure that the changes on the main line are not wrong for each project, which requires agile development and CICD to ensure.

Agile development of MCU software for intelligent driving domain controller

The software version delivery of the whole intelligent driving domain controller basically follows the traditional automobile micro-model development, from the initial demand input to software design, software development, software testing and overall acceptance, and a version lasts about 2-3 months. In the big cycle, we iteratively split the MCU software version into weekly agile development cycles.

The cycle of agile iteration in weeks can also be refined to the development iteration in days. Baidu has its own set of code management tools. When we push the code, it triggers the continuous integration compilation pipeline to get the compiled results and outputs. At the same time, the system will automatically trigger to pull the latest code from the library every night and push it to the CICD test server. The test server will simulate the upper computer to deploy the software to the domain controller of the test bench, which has a full set of sensor environment and simulated vehicle environment besides the physical domain controller. After the deployment, according to the pre-set test flow, the MCU software is matched with the SOC terminal to conduct a set of systematic tests.

After the test, the server finally collects the test results, and generates an email report and pushes it to the corresponding person. When you go to work the next day, you will know whether there is any problem with the previous day’s cooperation code. In addition to the bench test, we have a lot of driving tests every day, and the data generated in the test and the problems will be uploaded to the data center, and special managers will distribute the problems and data to the corresponding module leaders. After analyzing the data, the R&D personnel locate the problems, and then arrange the repair plan of the problems into the agile iterative process according to the priority, so as to carry out iterative development of the software, quickly deploy the new output to the R&D vehicle, and then carry out closed-loop verification.

At present, automakers pay more and more attention to software self-research, especially in the field of automatic driving. Some automakers choose Baidu as a supplier of software and hardware for intelligent driving systems; At the same time, I hope to participate in the development of some intelligent driving functions.

We also have some successful experiences in the project. First, OEM will generate the document of our intelligent driving domain controller, and then build an algorithm model to generate SWC articles in AR file format. And the final C code will be generated, and the ECU document will be given to Baidu. After we import the AUTOSAR development configuration tool, we can generate the technical engineering of MCU AUTOSAR and develop the software of MCU. Then compile it into a black-box project and give it to the OEM. The OEM will add the black-box project to the code generated by them for integration and compilation. After the compilation is passed, it will do its own module test. After the test is passed, it will give their model code compilation process to Baidu in the form of a black box. Then we will do the final integration, compilation and MCU software output, complete the integration test of the entire MCU domain controller, and deliver the test to the automobile factory, and then do the vehicle-level test.

(The above content comes from Wu Changlong | Senior Engineer of Baidu Apollo Intelligent Technology Co., Ltd. Wu Changlong’s keynote speech "Software Platformization and Agile Development of Intelligent Drive Controller Based on AUTOSAR" delivered at the 4th Software-Defined Automobile Forum and AUTOSAR China Day in March 14 -16, 2023. )

　　Cctv news(Reporter Liu Yu) On July 6th, a press conference was held for the 7th "Maker China" Shenzhen SME Innovation and Entrepreneurship Competition and the "Specialized and Innovative" Enterprise Innovation and Entrepreneurship Competition. The press conference was hosted by Lv Zhe, deputy director of Shenzhen SME Service Bureau. Xiao Zuping, member of the Party Group and Deputy Director of Shenzhen Bureau of Industry and Information Technology, Deng Xiaojun, member of the Organization Department of Shenzhen Municipal Committee and director of the Municipal Bureau of Talent Work, Chen Zhifeng, member of the Party Group and Deputy Director of Shenzhen Education Bureau, and Ouyang Huiyu, deputy head of Futian District People’s Government, attended to answer reporters’ questions.

　　At the press conference, Xiao Zuping introduced the overall arrangement of the contest on behalf of the organizer. The theme of this competition is "Making Maker Shenzhen Go to China", which is co-sponsored by Shenzhen Bureau of Industry and Information Technology, Shenzhen SME Service Bureau, Shenzhen Talent Bureau, Shenzhen Education Bureau and Shenzhen Futian District People’s Government. The competition is divided into industry competition and proposition competition, and the participating teams are divided into enterprise group and maker group. According to the main direction of Shenzhen industrial cluster technology, the industry competition is divided into eight fields, including new generation electronic information, digital and fashion, high-end manufacturing equipment, green and low-carbon, new materials, biomedicine and health, marine industry and eight future industries. The proposition competition invited six head enterprises or platform propositions from different industrial directions, focusing on sub-sectors to carry out technical (project) research. This year’s contest will last about 2 months, and eventually 16 national competitions will be contested to form a Shenzhen team, which will be approved by the Secretariat of the Organizing Committee of Maker China and entered the list of the top 500 in China. Among them, there are 10 enterprise groups, with a total bonus of 1.05 million yuan; There are 6 makers in the maker group, with a bonus of 490,000 yuan.

　　This year’s competition focuses on the cultivation of "specialized and innovative" enterprises. Xiao Zuping introduced that at present, Shenzhen has 169 national-level specialized and innovative "little giant" enterprises, 870 provincial-level specialized and innovative enterprises, and 2,928 municipal-level specialized and innovative enterprises, which mainly show the characteristics of high degree of specialization, high growth and strong innovation ability. Focusing on the cultivation of "specialization and innovation", Shenzhen has implemented a number of measures, including providing "service specialists" for specialized and innovative enterprises and opening a specialized and innovative service area in "Shenzhen I Enterprise" to provide accurate services; Formulate a practical list for "specialized and innovative" small and medium-sized enterprises to promote the high-quality development of specialized and innovative enterprises; Incorporate high-quality investment projects of specialized and innovative enterprises into the landing coordination mechanism of listed companies’ fundraising projects, and promote the industrial space needed for the development of specialized and innovative enterprises; Formulate detailed rules for the evaluation of innovative small and medium-sized enterprises and the identification of "specialized and innovative" small and medium-sized enterprises, and implement gradient cultivation.

　　Deng Xiaojun introduced that in the cultivation of innovative and entrepreneurial talents, since 2020, Shenzhen has carried out the optimization and integration of municipal talent plans, established a new talent policy system driven by Pengcheng Peacock Plan and Pengcheng Talents Plan, and established a service system of Pengcheng Talents Card, which promoted the transformation from "single policy attracting talents" to "comprehensive environment gathering talents" and helped all employers in Shenzhen to attract talents. A series of relevant measures have been introduced to support talents’ innovation and entrepreneurship, including giving overseas students an upfront subsidy of 300 to 1 million yuan if they meet the requirements; For eligible creative spaces, a maximum of 2 million yuan will be given; Increase financial support for talent innovation and entrepreneurship through talent innovation and entrepreneurship fund; For talents to establish high-tech growth enterprises, loan interest subsidies, guarantee fee subsidies and venue rental subsidies are given according to regulations.

　　Chen Zhifeng introduced that Shenzhen has made good achievements in promoting the work of "double innovation" in colleges and universities, especially the experience of Shenzhen University was introduced by the National Leading Group for Education System Reform. The main practices in Shenzhen include setting up "double innovation" education courses in colleges and universities, and holding "double innovation" education experimental classes in various forms to consolidate the "double innovation" education foundation; Encourage and support colleges and universities to speed up the construction of university science parks, college students’ pioneer parks, business incubation bases, small and micro enterprise business bases, and scientific and technological entrepreneurship practice training bases, so as to create a "double innovation" educational practice platform for students; Encourage colleges and universities to hire outstanding talents from famous scientists, successful entrepreneurs, entrepreneurs, venture capitalists and other industries as "double innovation" instructors, and build a strong "double innovation" teaching team; Encourage and support colleges and universities to arrange funds through multiple channels, support "double innovation" education, and fund students’ innovation and entrepreneurship projects. In the future, Shenzhen will train more innovative and entrepreneurial talents who are brave enough to devote themselves to practice.

　　Ouyang Huiyu introduced that in recent years, Futian has adhered to the two-wheel drive development strategy of "finance+technology", aimed at the positioning of "central innovation zone" and the goal of "Manhattan+Silicon Valley", and attracted innovative enterprises and talents with a series of powerful measures. In terms of policy, Futian issued a policy to support high-quality industrial development, and invested 1.8 billion yuan to optimize the business environment. In terms of space, Futian strives to build an urban distributed intelligent science and technology innovation zone, and will continue to launch millions of square meters of industrial space in the next three years to support high-quality innovative enterprises and maker projects to settle down. In terms of financial support, Futian has gathered 70% of the financial licensed institutions in the city, which can provide enterprises with full-cycle financial support such as bank loans, venture capital, intellectual property pledge, listing, mergers and acquisitions. In addition, the Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone has just introduced technical research and industrial innovation support measures and the funding scheme to support Hong Kong and Macao youth innovation and entrepreneurship, which is a powerful choice for universities, scientific research institutions and innovation teams in Hong Kong and overseas to realize the transformation of scientific and technological achievements. As one of the organizers of this competition, the People’s Government of Futian District, Ouyang Huiyu, welcomes makers to invest and start businesses in Futian, and "deeply cultivates Futian and collects blessings".

　　Up to now, the number of enterprises in the city has exceeded 2.4 million, with 137 enterprises per thousand people, and the entrepreneurial density has ranked first in large and medium-sized cities in China for many years. At present, official website has opened the registration channel for the contest, and the registration deadline is July 15th. The organizing committee sincerely invites small and medium-sized enterprises and makers to actively register for the contest.

　　In recent years, the release of European and American spy war blockbusters has been overwhelming, and almost every masterpiece will have different highlights. No matter the cast, high-tech products, weapons and equipment, stunts, pictures and sound effects, the filmmakers’ originality is reflected, the movie plot is ups and downs, and various innovations emerge one after another.

　　With the release of Bourne ultimatum 5 in mainland China on August 23rd, fans have turned away from a trend of surfing the Internet to review classic spy films.

　　Xiaobian also stayed up late to sort out the classic spy war movies in recent years, I hope you like them!

Bourne bourne (2016)

　　You must have seen your favorite action movie this year. Completely return to the level of the first part. There is a neat temperament that does not need nonsense to get to the point, and the role is smart and logical enough. Cam and Bourne are evenly matched, so let the rhythm be tense every minute. As always, action plays have to be swaying and realistic. The discussion on information monitoring in the network age is wonderful.

On July 18th, the iconic title of "News Network" made a new appearance and the full HD news production and broadcasting was upgraded, which attracted the attention of the industry and society. On the 19th, the 17.6-second video of the first broadcast of "The Challenge of Climbing to the Top is Impossible (Season 5)" also went viral online. Nowadays, the media competition is becoming increasingly fierce. The CCTV integrated channel of the Central Radio and Television General Station is transforming from a traditional TV channel into an all-media communication platform with strong influence.

The viewing data is "bright"

In the first half of this year, the average ratings of integrated channels increased by 8% compared with the same period last year.

The per capita viewing of news/current affairs programs increased by 59% compared with the same period of last year.

The average ratings of news columns such as News Network, Focus Interview, News 30, Evening News and Morning News all increased by more than 20%.

"legal report" and "Chinese Poetry Conference (the fifth season)" ranked first in the national legal programs and seasonal variety shows respectively.

Source: China Guangshi Sophomore National Network Measuring Instrument.

User scale "ranks first"

In the first half of this year, the daily live audience of the comprehensive channel was 160 million, and the monthly live audience was 740 million. The cumulative active audience in the late prime time (19:00-22:00) exceeded 1 billion, ranking first among the satellite channels.

Even if it is enlarged to the all-media structure, the monthly user scale of 740 million people is in the top three compared with the super-first-line commercial Internet platform.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: Yiguan Qian Fan

Young audiences "get together"

Those who win users win the world and young people win the future.

In the first half of this year, the ratings of young viewers aged 15-24 on the integrated channel increased by 28% compared with the same period of last year, the audience composition increased by 16.8%, and the daily live audience reached 15.34 million, an increase of 14.4%, ranking first on the satellite channel.

In the first half of the year, there were 170 million young viewers aged 15-24, accounting for nearly 80% of the total audience aged 15-24 (219 million), ranking first on the satellite channel.

Source: China Guangshi Sophomore National Network Measuring Instrument.

During the epidemic period, news programs and TV dramas were the most popular among young viewers aged 15-24, and the total viewing time of the two programs accounted for about 60%, especially news programs, which accounted for an increase of 80% compared with the same period last year.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Source: China Guangshi Sophomore National Network Measuring Instrument.

Innovation ability is "amazing"

Those who know what is often and change clearly win, and those who are upright and innovative advance.

The comprehensive channel has the courage to take responsibility and make bold innovations, and has successively launched a large number of innovative media programs such as The Reader, Chinese Poetry Conference, Classical Poems, China in the Story, The Host Contest of CCTV in 2019, The First Lesson of School Opening, and Starting from Dreams MV. These programs, which are full of the fragrance of poetry and books and full of spiritual strength, set the industry benchmark and won the audience’s love.

The Reader won the only award for the best quarterly broadcast TV program in the 23rd Shanghai Magnolia TV Festival, and Classic Chanting (Season 2) won the 2019 Asian Broadcasting Federation Award. China in the Story, Classic Chanting (Season 2) and Waiting for Me were selected into the list of innovative and excellent programs of the State Administration of Radio and Television in 2019.

See you every day in "Hot Search"

In the first half of this year, the program content of the integrated channel was repeatedly searched and praised on the third-party social media platform. Among them, it was listed on Sina Weibo Hot Search List for a total of 199 times, with a cumulative time of 61,532 minutes, and it was listed on Weibo Hot Search List for 1.09 times a day, with an average time of more than 5.5 hours a day, which is called "See you every day".

The related topic words of "2019 Host Contest of China Central Radio and Television General Station" have been listed on the hot search list of Weibo for 65 times, and have been rated as "Douban’s domestic variety show with the highest score in 2019". They have been ranked first in the "One-week domestic variety show word-of-mouth list" for many times, and the program ranks first in the overall list of Bili Bili (bilibili) broadcast charts.

Douban scored 8.7 points in Classic Chanting, and the total number of official short videos was 120 million, with 7.139 million likes. Among them, there are 3 videos that have been watched for millions of times and 12 videos that have been watched for millions of times on Tik Tok’s official website.

The official short video of "China in the Story" has been watched 100 million times, with 7.674 million likes. Among them, 3 videos on the official Tik Tok have been watched ten million times, and more than 10 videos have been watched one million times. China # Tik Tok’s topic words in the story have been read more than 170 million times.

The "double-screen resonance" and "overlapping the screen" of large and small screens triggered by high-quality content resources fully demonstrate the great brand value and social influence of integrated channels. (Dong Kun Zhu Chen)

In the first half of 2020, some program contents of CCTV comprehensive channel in the main station were searched on the list in Weibo.

Source: Sina Weibo

(Source: Original title of China Journalists Association Network: CCTV Integrated Channel of Central Radio and Television General Station: New Vitality Brought by Converged Communication)

CCTV News:In May, with the temperature rising gradually, everyone’s "fruit basket" became more and more abundant, and the competition in the fruit market became more and more fierce. Next, pay attention to the series report "Consumer Market Survey and Fruit" War ".Colorful fruits, which is the delicious representative of early summer? Everyone has different answers.

However, when it comes to the fruit that was once known as "noble", you can’t help but mention cherry. Because of its high price, cherries once became the ceiling of "fruit freedom". Recently, cherries planted in various places have been listed one after another, so what is the current sales volume and price situation? Come and see our reporter’s investigation in Beijing.

At four o’clock in the morning, Beijing Xinfadi Farmers’ Market has been very busy. In the cherry sales area, buyers who come to purchase goods are in an endless stream, and cherry sellers are busy. A batch of cherries that Li Xiaojiao just entered at 10 o’clock the night before was about 3,000 kilograms, and it was almost sold out at dawn.

Zhang Lei is a buyer of a fruit supermarket in Fengtai District, Beijing. Recently, he entered the cherry peak season, and the sales volume of the supermarket gradually increased. Today, he plans to purchase more different varieties of cherries. However, because of the late arrival, there are fewer products to choose from.

A number of merchants told reporters that at present, the newly-developed market mainly sells cherries planted in the open air in Shandong and cherries planted in the cold shed in Dalian, and the sales situation has been very optimistic since listing.

　　　　　　 The reporter learned that compared with when it was first listed in March, the price of cherries at this time has dropped a lot. Take Meizao cherry, which is more popular in the market, as an example, the latest price per catty is about 30 yuan lower than that in March. In the following June and July, after a large number of cherries planted in the open air in Dalian and other places were listed, the sales price of cherries would drop.

Domestic cherries with delicious taste and excellent price "meet" imported cherries

In fact, a few years ago, domestic cherries were once neglected, and many consumers preferred imported cherries. In recent years, the market share of domestic cherries has been increasing. What makes domestic cherries catch up?

In this fruit store in Dalian, there are different kinds of domestic cherries on the shelves. The person in charge told the reporter that in the past few years, the sales situation of cherries was hot, which was more favored by consumers. This year, the sales of cherries in supermarkets increased significantly.

According to the reporter’s understanding, in recent years, the planting level of domestic cherries has been continuously improved, and the quality and flavor of fruits have been gradually improved. Moreover, the characteristics that the origin of domestic cherries is close to the consumer market also meet the requirements of consumers for freshness.

Liu Changhao, manager of a fruit dessert sales store in Dalian, Liaoning Province:Domestic cherries have the advantage of localization and are closer to consumers’ tables. It can be reached in a few hours at the earliest, and the farthest is like Guangdong in the south, which can be reached in two days by air transport. Cherries are mainly imported from abroad, so the transportation time will be longer.

In addition to the fresher taste, the transportation cost of domestic cherries is much lower than that of imported cherries, which also brings a certain price advantage to domestic cherries. Compared with the average selling price of cherries in winter this year, the average selling price of cherries in summer is basically about 20 yuan less than that of cherries in winter.

According to industry insiders, with the improvement of the quality and output of domestic cherries and the decline in prices, the market share of domestic cherries is constantly improving.

　　　　　　 Pan Fengrong, researcher of Dalian Academy of Agricultural Sciences, Liaoning Province:Especially in Dalian and Yantai, which are key producing areas, local people can’t eat so much, so they have to be shipped to the whole country. Basically, we are consuming so many cherries.

Farmers who choose good trees and produce good fruits have planted "big cherry" by experimental grafting.

Better flavor, higher quality and more advantageous price make domestic cherries the "king" of the fruit market, and all these are inseparable from the improvement of cherry planting technology. Next, we will follow the reporter to Dalian, Liaoning Province to uncover the mystery behind the domestic "big cherry".

CCTV reporter Ding Dong:I am now in a cherry planting greenhouse. The cherries in the greenhouse are basically ripe. You can see that this fruit is very bright and full. Such a cherry tree can bear about 40 kilograms of cherry fruit. Now we come to the open-air plantation, and the cherries planted in the open air are not mature yet. The staff told me that it will be another month before these cherries can be harvested.

Cong Dayu, a cherry farmer in Qidingshan Village, Dalian, contracted two planting greenhouses and a part of open-air plantations, with a total planting area of about 50 mu. After 8 years in business, Cong Dayu has carried out grafting experiments on cherry fruit trees many times.

Cong Dayu, a cherry grower in Qidingshan Village, Dalian City, Liaoning Province:The largest single fruit produced at the earliest time should be about 15 grams, and now we have risen to a higher level, and the maximum weight of a single fruit may reach 20 grams. Now the income should increase by more than 20% than before.

The growth of cherry trees is greatly influenced by fertilizers. This enterprise in Dalian, Liaoning Province owns 70 mu of cherry plantation. Combining the dairy industry chain and fruit planting industry owned by their own enterprises, they developed bio-organic fertilizer using milk, pomace, cow dung and soybean meal to cultivate cherry trees.

Jiang Wei, chief agronomist of fruit brand under Xinle Group in Dalian, Liaoning Province:Its nutrition is very comprehensive, including protein, some amino acids, some trace elements, and even calcium growing in trees.

Under the ecological cycle, the use of biological fertilizer not only reduces environmental pollution, but also improves the flavor and taste of cherry.

　　In order to implement the spirit of the 2024 Capital Economic and Social High-quality Development Promotion Conference and the 2024 Beijing Economic and Information System Work Conference, implement the decision-making arrangements of the municipal party committee and municipal government on the "good start" work, and do a good job in the steady growth and development of the information software industry and the "good start" work in the first quarter, on the afternoon of February 23, the Municipal Bureau of Economic and Information Technology organized the deployment meeting of the key work of the information software industry in 2024 and the "good start" dispatch meeting in the first quarter to strengthen Leaders and responsible comrades of the competent departments of information software industry in 16 districts and economic and technological development zones in the city, as well as industry associations and alliances in the field of information software industry in the city attended the meeting.

　　At the meeting, the Information and Software Service Department of the Municipal Bureau of Economic and Information Technology publicized the spirit of the 2024 Beijing Economic and Information System Work Conference, summarized the work situation of the information software industry in 2023, introduced the working ideas and key tasks in 2024, and re-emphasized the economic operation and fixed assets investment index tasks of the information software industry in the whole year and the first quarter of 2024.

　　Haidian District, Chaoyang District and Economic and Technological Development Zone made key speeches on the economic operation and fixed assets investment scheduling in their respective regions; Dongcheng District, Xicheng District, Shijingshan District and other relevant districts introduced their respective work; The urban area has conducted in-depth discussions on how to carry out the "good start" work in the first quarter, and coordinated and solved the existing difficulties and problems.

　　The meeting called for continuing to consolidate and improve the communication and coordination mechanism at the two levels in urban areas, and doing a good job in operation monitoring, project scheduling, enterprise services, policy promulgation and publicity, so as to jointly promote the high-quality development of the information software industry in the capital.

　　All districts should further strengthen the organization and leadership, do a solid job of "getting off to a good start" in the first quarter of the information software industry, ensure a good start, and lay a solid foundation for achieving the annual goals and tasks.

　　Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.

　　Fake run

　　It’s better to move your fingers than to be exhausted.

　　"Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.

　　In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".

　　"P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.

　　"The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.

　　In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."

　　Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."

　　If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.

　　In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …

　　On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".

　　Daipao

　　Speed route data can be customized.

　　If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.

　　With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.

　　"I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.

　　The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?

　　"I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.

　　"It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "

　　Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.

　　traffic

　　There is a dummy behind the fake movement.

　　The end of the live broadcast is to bring goods, and the end of the movement is to socialize.

　　In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.

　　If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.

　　"Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"

　　Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.

　　"The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "

　　In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.

　　All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"

　　By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."