Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

　　The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

　　Webpage screenshot

　　Specifically, the Measures make the following provisions:

　　These advertisements are prohibited from being published.

　　— — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　— — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　— — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　These advertisements are subject to censorship.

　　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Advertisers shall clearly indicate "advertising"

　　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Who is responsible for the authenticity of the advertising content?

　　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　How to standardize "live broadcast with goods"?

　　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　"Make sure to close with one button"

　　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Do not mislead users to browse advertisements in these ways.

　　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　It shall not affect the normal use of the network by users.

　　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

Special feature of 1905 film network According to the preliminary statistics of the National Film Bureau, the total box office of the Spring Festival in 2023 was 6.758 billion yuan, setting a new record for the second box office of the Spring Festival in film history. Six films covered suspense, science fiction, comedy, animation and other topics, and presented audiences with one Spring Festival feast after another. With a box office score of 2.606 billion yuan, it led the Spring Festival with a harvest of 2.164 billion yuan, followed closely. What are the different features of this year’s Spring Festival? What about other films in the same period?

The Spring Festival in 2023 ended perfectly, and several films can be said to have their own points of view, with a total box office of 6.758 billion yuan. Liu Zhenfei, a data analyst of Cat’s Eye Research Institute, started from the market data and analyzed which data are worthy of attention and resumption: "The announcement period and pre-sale period of the Spring Festival this year are relatively tight, showing a trend of backward alignment or long-term announcement. The box office of 1.35 billion yuan on the first day of this year reached the level of previous years, but it can only rank fourth in the Spring Festival file in history. By the end of the schedule, it has ranked second in the history of the schedule, indicating that from the first day to the sixth day, the box office trend is more stable. This year’s Spring Festival file can achieve this more stable trend. On the one hand, the audience is constantly returning to the cinema, on the other hand, the overall film is better. "

This year’s Spring Festival movies are not only diversified in types, but also different in the duration of a single film. Among them, the head film Wandering Earth 2 lasted for three hours, and Manjianghong also lasted for two and a half hours. According to the box office weight, the average duration of this year’s Spring Festival movies is as long as 150 minutes. Compared with previous years, the longest duration of movies is about 130 minutes. As a direct result, the number of national screenings will definitely drop. From the data point of view, the number of movies this year is less than that in previous years, but the total number of people watching movies this year continues to increase, whether the length of time is increased or the number of movies is decreased.

The audience will not only pay attention to the type and duration of the film, but also pay attention to the ticket price. The average ticket price this year is 52.3 yuan, which is the first time that the ticket price has been lowered for seven consecutive years. Spring Festival is a popular consumption schedule that is in short supply, especially under the premise that the operation of cinemas in the past three years is not ideal, the price increase of the schedule is also within the audience’s understanding. However, this year’s Spring Festival stalls may be influenced by the negative comments on the price increase of last year’s Spring Festival stalls, or because of the pursuit of allowing profits to welcome guests, but the fare has been lowered, and this move is also conducive to the audience to enter the theater for consumption. According to the data, this year’s low-frequency movie users have improved significantly compared with last year; For high-frequency movie users, the proportion of ticket purchases has also increased slightly compared with the past. It can be said that this year’s Spring Festival file has made the film market show a thriving recovery trend because of the benefits of welcoming guests and the richer types of film supply.

Before the Spring Festival, many people would predict the situation of each film. In previous years, there was often a situation of one super and many strong, but this year was very special. Wandering Earth 2 and Manjianghong went hand in hand in the past few days, and you chased me and there was a situation of "two heroes standing side by side". Liu Zhenfei mentioned: "This situation is really rare. In the past, it was said that the counter-attack of the schedule or the birth of the dark horse all started from the low position and rushed to the high position, or fell down because of word of mouth, forming a big deficit. This year is different, "Man Jiang Hong" is gradually improving, and "Wandering Earth 2" has basically not dropped much, and there is such a so-called "dual-core drive" that goes hand in hand. "

In this situation, users of high-frequency movies will choose to have them all, while users of low-frequency movies will choose to watch either the hottest movie or the best one, which is reflected in the previous slots. No matter how much the total box office is, the audience’s flow or the bonus of the slots must be concentrated on the individual movies in the head, and the slots have been improved as a whole, but the capacity has not been improved.

This year’s "Wandering Earth 2" and "Man Jiang Hong", first, the audience is very different. The audience of "Wandering Earth 2" is mostly elderly or male, including those in first-and second-tier cities; The opening of "Man Jiang Hong" will be biased towards women or sink into the market, and then it will flow to large-scale users. From the genre point of view, one of the two films is more large-scale production and big scenes, and the other one has achieved layer-by-layer inversion and endless jokes in the plot, which has produced a good form of distinguishing the audience from the temperament. It can be said that one is literary and one is martial, which absorbs different audiences and finally forms a win-win situation that keeps pace with each other.

Under the premise of quantity, the types of this year’s Spring Festival stalls are very diverse, with as many as 11 types. Liu Zhenfei said: "Judging from the different types of films in this year’s Spring Festival, there are also some differences in urban areas across the country. For example, first-and second-tier cities will be more concentrated, such as Northeast China and North China, and the most prominent is "Man Jiang Hong"; In the southern region, it may be biased towards such fantasy animation, such as Wandering Earth 2, which will be biased towards some areas in East China and South China. Therefore, the richness of the types of Spring Festival files is also a different movie-watching map formed throughout the country, and audiences all over the country will choose a movie they really like. "

Therefore, the box office performance of this year’s Spring Festival file really gave all film practitioners a shot in the arm. Next, there will be a relay release of films. Behind the brilliant achievements of this year’s Spring Festival, we can find that the third and fourth lines have sunk into the market and returned to the market very quickly. Compared with the past few years, the whole trend of returning home has taken shape again.

In 2018 and 2019, the box office peak of audience in third-and fourth-tier cities reached around the third grade, and then slowly fell back; This year, it was not only on the first day of New Year’s Day, but also on the third day of the following year, the third-and fourth-tier cities reached the high point again, which played a timely supplementary role in the Spring Festival stalls. From the market point of view, it was the tide of returning home that brought the biggest benefits to the Spring Festival stalls.

With the popularity of movies, whether it’s "When the Wind Comes Again" or "China Ping-Pong’s Jedi Fight Back", there are still many popularity movies to be released in the future movie market. What can attract the audience to the cinema continuously is that these popularity movies are released every week, so as to train moderate and heavy fans to enter the cinema frequently, which has a regulating effect on the whole market and is a benign development for the cultivation of the schedule.

A few days ago, we learned from relevant channels that the new modelTang is expected to be officially unveiled in August this year, and the new car will be adjusted in appearance and interior. It is understood that,Tang introduced three power forms: fuel version, plug-in hybrid version and pure electric version for consumers to choose from.

The picture is as follows:Automobile 2019 Tang DM

In terms of appearance, cashTang adopted the family-style "Dragon Face" design language in appearance, and there are design differences between the fuel version and the new energy version. ready moneyTang Fuel Edition is equipped with a 2.0T engine and matched with a 6-speed automatic manual transmission.Tang DM version is equipped with a powertrain with a 2.0T turbocharged engine and a rear motor. In terms of transmission, it is matched with a 6-speed dual-clutch gearbox and provides intelligent electric four-wheel drive;There are two cruising versions of the Tang Chun electric version, and the cruising range of NEDC is 500km and 520km respectively.

[car home Qingdao Preferential Promotion Channel] Good news, there is a preferential promotion in Qingdao! This highly regarded model now has a very attractive discount, with a maximum discount of 13,000 and a starting price of only 113,900. Come and click "Check the car price" in the quotation form and strive for a higher discount!

Tiggo 8 PRO is a stylish and dynamic SUV with a large air intake grille and streamlined lines on its front face, which is very delicate. The air intake grille is decorated with chrome, and with sharp headlights and fog lights, the whole car looks very powerful. The body lines are smooth, the outline lines are full, and the overall style is very sporty. The color scheme of black and silver is adopted in the whole vehicle, which is both calm and stylish. In addition, the Tiggo 8 PRO is also equipped with fashionable wheels and LED daytime running lights to make the whole car look more exquisite. In short, the design of the Tiggo 8 PRO is very attractive, and it is a very fashionable and sporty SUV.

The side modeling lines of the Tiggo 8 PRO are smooth, with the body length, width and height of 4745*1860*1745mm and the wheelbase of 2710mm respectively. The front tread is 1582mm, the rear tread is 1604mm, and the front and rear tyre size are both 235/55 R18. Tiggo 8 PRO adopts fashionable rim design, which highlights the sense of movement and strength of the vehicle, while at the same time being elegant.

The interior design of Tiggo 8 PRO is fashionable and simple, creating a comfortable and warm driving environment. The steering wheel is made of leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and supports voice recognition control systems, including multimedia, navigation, telephone, air conditioner and skylight. The front row is equipped with two USB/Type-C interfaces and mobile phone wireless charging function, which is convenient and practical. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way), while the co-pilot’s seat supports front and rear adjustment and backrest adjustment. The rear seats can be tilted in proportion, and the second row seats are also equipped with backrest adjustment function to provide passengers with more comfortable experience.

The Tiggo 8 PRO is powered by a 1.6T 197 HP L4 engine with a maximum power of 145 kW and a maximum torque of 290 N m.. This engine not only has excellent power performance, but also adopts a 7-speed wet dual-clutch gearbox, which can realize a smooth shifting experience and make driving more comfortable. Whether on urban roads or highways, Tiggo 8 PRO can easily cope with various driving scenarios and bring drivers a more pleasant driving experience.

In the evaluation of the owner of car home, he spoke highly of the appearance of the Tiggo 8 PRO, calling it "extraordinarily handsome and highly recognizable". Although it is a pity that the logo light can’t always be on, it can’t hide the outstanding performance of Tiggo 8 PRO in design. Tiggo 8 PRO adopts a fashionable and dynamic design style, and its large chrome-plated front face and sharp headlights make it unique in the car sea. The body lines are smooth, and the penetrating taillights at the rear add a sense of fashion to the whole vehicle. Generally speaking, the design of Tiggo 8 PRO makes car owners feel very satisfied.

　 　 　 　　It’s the National Day holiday soon. Coincidentally, this year’s National Day and Mid-Autumn Festival collided, and there was an 8-day holiday. I believe many friends have already made travel plans for this small holiday. However, it is inevitable that high-speed rail and plane tickets will be hard to find every time there is a small holiday. In contrast, go on road trip is a good choice. You can enjoy the travel time and enjoy the driving pleasure. Why not? So when it comes to go on road trip, it is very important to choose a suitable car. Today, I want to talk about the M5 Smart Driving Edition in the world, which is a good "God Car" in go on road trip, and has captured the hearts of many consumers with its "double smart ceiling" and high performance. Don’t believe it? Let’s continue to look down.

Travel is worry-free and convenient, and HUAWEI ADS 2.0 gives strength.

For drivers who don’t often drive at high speed, how to safely merge from the ramp into the main road with dense traffic is a great "test". In view of this, HUAWEI ADS 2.0 equipped with the M5 Intelligent Driving Edition has quite powerful functions. It can help car owners to import and export high-speed ramps independently, with a success rate of 98.86%, and its reliability is comparable to that of skilled and experienced "old drivers".

Many people still don’t park their cars after learning their driver’s licenses. Even with the reversing radar or panoramic images, novice drivers still feel a headache. Don’t panic, the M5 Smart Driving Edition helps novice drivers in all directions, and naturally it won’t ignore the parking problem. Wenjie M5 Intelligent Driving Edition can learn independently in the garage environment and build 3D models. After parking in a fixed parking space once, it can enter the parking lot again, and then activate the valet parking assistance function to cruise to the target parking space for parking and warehousing. Based on the multi-sensor fusion perception of lidar+camera+ultrasonic radar+millimeter wave radar, Wenjie M5 Intelligent Driving Edition has "the strongest intelligent parking on the surface", which supports parking in conventional vertical, horizontal, oblique and spatial parking spaces, and supports various complex special-shaped parking spaces such as broken roads and extremely narrow parking spaces. The parking success rate is as high as 95%. From then on, novice Xiaobai can easily park in the warehouse.

HarmonyOS Smart Cockpit 3.0 is not only smart but also useful.

It is inevitable that the driver needs to be replaced when traveling for a long time, but once replaced, the seat needs to be readjusted, which is very inconvenient. However, this problem is perfectly avoided in the M5 version. Through the human eye positioning algorithm, Wujie M5 Intelligent Driving Edition is the first in the industry to realize the adaptive adjustment of HUD height. After sitting, you can quickly adjust the HUD to the optimal height, making driving safer and more convenient.

On the other hand, the addition of the rear HUAWEI MagLink magic suction car interface opens up more possibilities and scenarios for users in the car. Passengers in the front and rear rows can have meetings and share content easily, while the front row can also push the content to the back row. Let the M5 Intelligent Driving Edition in the asking world easily become the exclusive study, game hall or meeting room for users.

In fact, a good car that is praised by people will always have inexhaustible advantages. In addition to "double intelligence", the performance is also quite interesting. Wenjie M5 Intelligent Driving Edition adopts an all-aluminum chassis unique to millions of luxury cars, which makes the vehicle roll smaller and have greater rigidity, thus improving the handling performance and safety performance. Combined with the front double wishbone+rear multi-link independent suspension, the Wujie M5 intelligent driving version can maintain stability under different driving conditions, effectively prevent roll, and improve driving confidence and ride comfort.

It is worth mentioning that the HarmonyOS intelligent cockpit has also been applied in the M5 standard edition. In addition, the car also has the advantages of long battery life and intelligent extended range technology. It is a good car with a good price-to-price ratio, and it is another good choice at the same level.

With all-round leading intelligent configuration, Wenjie M5 Smart Driving Edition can definitely become the best choice for many young consumers who buy cars for the first time. At the same time, thanks for giving back to the old users’ rights and interests, the community will open a new era of smart travel with super ability and sincerity, and old users can enjoy 15,000 yuan of HUAWEI ADS 2.0 urban smart driving pilot NCA deduction rights and interests.

If you happen to be very interested in the M5 Smart Driving Edition, I suggest you go to the 4S shop to experience this car, and I believe there will be a surprise experience.

On December 28th, the 4th "Make the World Love Made in China" Summit Forum was moved to the headquarters in Gree Electric, Zhuhai, which was the first large-scale event held at the headquarters after the transfer plan of Gree Electric (000651) was finalized.

When interviewed by reporters after the meeting, Dong Mingzhu, the chairman of Gree Electric, said that he was "not satisfied or dissatisfied with the scheme" when talking about the transfer of control rights. She said that the steady development of Gree Electric over the years is not due to a certain shareholder, but mainly depends on the management team. This time, Zhuhai SASAC withdrew from the position of major shareholder in the hope that Gree Electric would become a more market-oriented listed company.

Dong Mingzhu also stressed that after the transfer of Gree Electric’s controlling stake, there will be "three invariants": the integrity of society, the cultivation of employees and the protection of the legitimate interests of shareholders cannot be changed.

Dong Mingzhu, Chairman of Gree Electric　

Withdrawal of state-owned assets: in order to establish a more market-oriented system.

On December 15th, Zhuhai SASAC officially approved Gree Group’s plan to transfer 15% of Gree Electric shares to Zhuhai Mingjun. Gree Electric will become a public company without controlling shareholders and actual controllers.

Dong Mingzhu explained that Zhuhai SASAC sold its shares in the hope that Gree Electric would become a truly public company. Dong Mingzhu quoted Guo Yonghang, secretary of Zhuhai Municipal Party Committee, as saying that the government should "show up immediately when enterprises need it;" When enterprises don’t need it, you are far away and keep a clear political and business relationship. " Dong Mingzhu said that the focus of this transfer of Gree’s control right is not the withdrawal of state-owned assets, but the establishment of a market-oriented system for listed companies to operate and develop better.

In addition, the transfer of control rights in Gree Electric was also promoted under the background of the accelerated development of Guangdong-Hong Kong-Macao Greater Bay Area. "Zhuhai is located in the center of Greater Bay Area. We have more thoughts and positioning for the future construction of Greater Bay Area and the development of Zhuhai. I feel that through this equity transfer, more listed companies will be built for Zhuhai, and (Zhuhai) will become a more market-oriented place that is conducive to the faster development of enterprises. " Dong Mingzhu said that the equity transfer is of far-reaching significance.

According to the announcement on December 2nd, the price for Gree Group to transfer 15% equity of Gree Electric is 41.66 billion yuan. If the transaction is finally made at this price, the takeover party will have a floating profit of 16.6 billion yuan by taking this 15% equity based on the current share price of Gree Electric.

Dong Mingzhu revealed that Gree Electric will build Gree Tower in Hengqin, Zhuhai, to provide some support for the development of Macao. "Although there are more than 10 research institutes and nearly 100 research institutes in Gree Electric, with the diversified development, Gree will build more research institutions. Building Gree Building in Hengqin is a platform to boost Macao’s development and provide talents for the University of Macau and Macau University of Science and Technology. "

Gree Electric launches Gree three-generation mobile phones.　　

Management is the biggest beneficiary? The team is pure.

Gree Electric’s 15% equity was taken over by Zhuhai Mingjun, and behind Zhuhai Mingjun, besides Gaoying Capital, Gree Electric management also participated in the shareholding. Some outsiders believe that the biggest beneficiary of the transfer of control rights in Gree Electric is the management of Gree Electric.

Dong Mingzhu responded that Gree Electric’s management is a pure team. In the past 20 years, it has never been more concerned about the company’s shares. It is bent on making Gree bigger and stronger, and there is no other idea. The development of an enterprise is not supported by capital, but by the innovative culture of the enterprise.

According to CICC’s report, Gree Group’s plan to transfer 15% of Gree Electric’s equity has properly arranged the interests of Gree Electric’s management. Among them, Gree Electric management entity will subscribe Zhuhai Mingjun 2.426 billion yuan, and get 11.10% of the capital contribution; In addition, the management entity obtains 41% of LP investment share (i.e. 20.3% of investment share) from Zhuhai Xianying (GP general partner of Zhuhai Mingjun), and can fully enjoy the management fee and GP income brought by Zhuhai Mingjun. The management entity will distribute 8% of the total GP income to the management and employees who have made important contributions to the listed company. The management entity obtained 41% controlling equity of Zhuhai Yuxiu (GP general partner of Zhuhai Xianying) for RMB 4.305 million, which can indirectly control Zhuhai Mingjun. After the equity transfer is completed, the company will promote the equity incentive plan, with the total amount not exceeding 4% of Gree Electric’s shares.

Are you satisfied with Gaoling Capital? Not satisfied or dissatisfied.

After Gree Electric threw out the intention of equity transfer, Hopu Investment was also very interested in this part of the equity besides Gaoyou Capital, but in the end Gaoyou Capital won.

When asked if he was satisfied with the equity transfer plan, Dong Mingzhu responded that this should be asked to Zhuhai SASAC.

There have been rumors before that the negotiations between Gaochun Capital and Gree management were not smooth. Dong Mingzhu responded: "Any negotiation is not smooth. If it is smooth, it will not be called negotiation." When asked if she was satisfied with the plan, Dong Mingzhu responded: "It is not satisfied or dissatisfied."

When asked how Gree Electric will cooperate or collaborate with its new shareholder, Gaoyan Capital, Dong Mingzhu replied that "at least I don’t see it now", and she further said, "If one capital can solve the problems of enterprises, how can we see that so many capitals are exploding today? Therefore, it is not a capital to support the development of enterprises, but the innovation of enterprises to support development. "

Gree Electric business segment readjusted.

Throw out the new strategy of "Internet of Everything" Gree mobile phone released for three generations.

On the same day, Gree Electric released the "Internet of Everything" strategy, and for the first time demonstrated a complete set of intelligent connected home appliances controlled by intelligent voice.

Gree staff demonstrated how to control refrigerators, washing machines, rice cookers, range hoods and other household appliances by voice with Gree IOT air conditioners and Gree IOT mobile phones as entrances.

Dong Mingzhu also personally released Gree Electric’s third-generation smart phone at the scene. On-site PPT shows that Gree’s third-generation mobile phone adopts a 5.99-inch full HD full screen, emphasizes the night shooting algorithm in taking photos, has intelligent IOT buttons, and controls household appliances by voice.

Dong Mingzhu said that every Gree third-generation mobile phone can directly open the "micro store in Dong Mingzhu". "With Gree’s mobile phone, you should buy Gree’s products, otherwise I will remember you."

There are also many controversies about Gree making mobile phones, but from Gree Electric, mobile phones are just an entrance to Gree’s smart home strategy.

Gree Electric has also publicly released four international leading technologies that have been identified-key technologies and applications of rare earth-free reluctance main drive motor system for new energy buses, high-efficiency reluctance variable frequency scroll compressor technology, high-performance linear servo motor and driver, and high-efficiency pneumatic suspension centrifugal compressor.

The latest information displayed in Gree Electric Exhibition Hall shows that Gree Electric’s business has been re-divided into two parts, one is consumption and the other is industry. Previously, Gree Electric’s four business segments included air conditioning, household appliances, communications and intelligent equipment. This also means that the first three sectors are now merged into the consumer sector, highlighting the overall smart home; Intelligent equipment has expanded into the industrial field.

Dong Mingzhu also confirmed the adjustment of the company’s business sector in the interview. She said that the consumer sector is the business that Gree started, and the industrial sector is the heavy weapon of the country. There is no conflict between the two. "Without high-end equipment, you can’t make perfect consumer products, and you won’t be biased."

Lei Jun, chairman of Xiaomi Automobile, responded to "the delivery time of Xiaomi SU7 is too long" during the live broadcast today. "The core problem is that the sales volume is 3-5 times higher than we expected, and an emergency supplier meeting was held a week ago. The original planned standard version and PRO version were delivered at the end of April. In fact, delivery has started today, 12 days ahead of schedule. "

　　The widely circulated online articles also questioned lithium batteries, including: lithium batteries are highly toxic, short-lived, explosive and harsh in use conditions; Unable to recycle, resulting in great environmental pressure … … Is this really the case? The "Verification" column of People’s Daily continued to interview many industry experts to explore the truth.

　　Lithium batteries are highly toxic and dangerous goods?

　　Response: Lithium batteries do not contain toxic substances, and the impact is far less than that of lead-acid batteries.

　　"Strictly speaking, lithium-ion batteries and lithium batteries are still conceptually different." Wang Fang, chief expert in the field of power batteries in China Automotive Technology Research Center, secretary-general and senior engineer of battery testing and application technology alliance, said that lithium batteries usually refer to batteries with lithium metal or lithium alloy as the negative electrode and non-aqueous electrolyte. Lithium-ion battery refers to rechargeable secondary battery, the negative electrode does not use metal lithium, and it works by lithium ion moving between the positive and negative electrodes. However, in daily life, people are used to calling lithium-ion batteries lithium batteries or lithium batteries for short.

　　It is understood that most of the new energy vehicles promoted in China (including pure electric vehicles and plug-in hybrid vehicles) use lithium-ion batteries, of which Ferrous lithium phosphate accounts for 80%— 90%, ternary lithium batteries have also been widely used in passenger cars.

　　In response to the statement that lithium batteries are "highly toxic dangerous goods" pointed out in the online article, Wang Fang refuted that lithium batteries do not produce any toxic and harmful heavy metal elements and substances such as lead acid, nickel chromium and nickel hydrogen, and are relatively less polluted. And its electrolyte is organic solvent and lithium salt, mostly non-toxic or low-toxic; However, the decomposition or hydrolysis products of lithium batteries are hydrofluoric acid and other fluorine-containing compounds, which are corrosive and toxic.

　　Liu Haojie, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, said that the lithium-ion battery itself does not contain toxic substances, and the carbon in the negative electrode and the metal oxide in the positive electrode are basically non-toxic. Because lithium-ion batteries belong to a sealed system, they will not be exposed to these substances in normal use. "In any case, its impact is far less than that of the most widely used lead-acid battery at present."

　　Lithium batteries have short life and harsh conditions?

　　Response: The life of power lithium-ion battery can reach 2000 cycles, and the battery management system can limit "overcharge and overdischarge".

　　How long is the current lithium battery life? Will shallow charging and discharging and overcharge and overdischarge affect the safety and life of the battery?

　　"There are many factors that determine the service life of power lithium-ion batteries, including the characteristics of the system itself, as well as the manufacturing process and working conditions. A high-quality battery system and scientific system management can achieve a long service life. " Wang Fang said that according to the cut-off condition that the capacity decays to 80% and the discharge depth test of 100%, the life of power batteries can basically reach 2000 cycles.

　　"Overcharging and overdischarge means that the voltage of the battery exceeds or falls below the specified cut-off voltage during charging and discharging, which will bring harm to the performance and life of the battery." Wang Fang said, but the BMS battery management system in the battery will limit and protect it. It will limit the charging of the battery at low temperature and recharge it when it is heated to a suitable temperature. Wang Fang said that in order to ensure the safety of lithium-ion batteries, there are a series of safety protection designs from battery cells, modules to battery systems to prevent the batteries from being overcharged and over-cooled, and alarm and protect them in time in case of abnormality.

　　It is mentioned in the net that there have been media reports that "Tianjin No.18 Institute has proved that lithium batteries burn and explode in almost all projects such as high temperature and high pressure, puncture and impact, and overcharge and overdischarge".

　　In this regard, Liu Yanlong, secretary general of China Chemical and Physical Power Industry Association, said that at the end of May 2014, the 18th Research Institute of China Electronics Technology Group was interviewed by the media, but the phenomenon of battery burning and explosion in the program was caused by dismantling the protection circuit according to the requirements of program recording, and then conducting abuse experiments. The main purpose of this experiment is to let users know about the possible dangerous situation of ternary lithium battery without protective measures under abuse conditions.

　　"The safety of lithium-ion batteries is theoretically controllable, and most of the safety problems are caused by product defects and abuse." Liu Yanlong said. "But the safety of battery cells, modules and systems alone is not enough to ensure the absolute safety of electric vehicles equipped with lithium batteries." Li Ping, Chairman of Contemporary Amperex Technology Co., Limited New Energy Technology Co., Ltd. (CATL), introduced the current top Model— S used 7104 Panasonic ternary lithium batteries, and made great efforts in battery safety protection, including setting sensors, being controlled by battery control system, and using a large number of high-strength aluminum alloys and other materials for collision protection. With these safety designs, the probability of safety accidents still reaches one in ten thousand.

　　Wang Qinghua, a researcher-level senior engineer at the 18th Research Institute of China Electronics Technology Group, also pointed out that the products in the electric vehicle battery market are mixed, and the batteries produced by some manufacturers have poor consistency, and the effectiveness of the management system is not very effective. The problem of a single battery will have a certain impact on the overall life of the battery pack. In this regard, Wang Qinghua suggested that the government should improve the corresponding test and verification standards and strengthen the management, supervision and testing of the electric vehicle market.

　　Is the pollution of waste lithium batteries uncontrollable?

　　Response: Due to relatively small environmental risks, lithium batteries have not been included in hazardous waste management, but the recycling system should be laid out as soon as possible.

　　Is there a compulsory recycling policy for lithium batteries at present? Is it true that waste lithium batteries will cause great environmental pressure, as stated in the online article? Wang Fang said that at this stage, waste batteries that are included in hazardous waste management by environmental protection departments include waste cadmium-nickel batteries and waste lead-acid batteries. Disposable batteries, lithium-ion batteries, nickel-hydrogen batteries, etc. are not included in hazardous waste management because of their relatively small environmental risks.

　　However, when waste lithium-ion batteries enter the environment, the electrode materials and electrolyte react with other substances in the environment, such as hydrolysis and oxidation, which may cause heavy metal ion pollution such as nickel, cobalt and manganese, fluorine pollution and some organic pollution. So, can these pollutions be controlled?

　　Wang Fang said that for the treatment of lithium-ion batteries, the "Recycling Policy for Power Batteries of Electric Vehicles (2015 Edition)" drafted by the Environmental Protection Department of the National Development and Reform Commission stipulates that wet smelting technology is encouraged to treat waste lithium-ion batteries, and the comprehensive recovery rate of nickel, cobalt and manganese should be no less than 98%. "For the processing technology of lithium-ion batteries, China has always had research teams from universities and conducted cooperation and exchanges with the United States." Wang Fang said.

　　On January 8th, the Ministry of Industry and Information Technology issued the Interim Measures for the Administration of Industry Standard Announcement on the Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles (Draft for Comment), which intends to implement dynamic management of enterprises for the comprehensive utilization of waste power batteries of new energy vehicles, and entrust relevant professional organizations to assist in the relevant work of announcement management.

　　Hu Shuqing, chief expert and researcher-level senior engineer of China Electronics Science and Technology Corporation, said that for lithium-ion batteries with Ferrous lithium phosphate, lithium manganate and ternary materials with low cobalt content as positive active materials, due to the low commercial value of recycling, enterprises are not interested. The recycling of these used batteries must be issued by the state policy, in order to successfully realize the closed loop of the industry. At present, China has issued some policies and standards, such as the classification of used batteries, storage and transportation norms, and technical policies for pollution prevention and control of solid waste and hazardous waste, but they are not sufficient.

　　"The work of recycling lithium-ion batteries should be laid out as soon as possible." Wang Binggang, head of the National 863 Energy-saving and New Energy Vehicle Project Supervision and Consulting Expert Group, said that to establish a power battery recycling system, it is necessary to improve battery standardization, establish a code traceability system, implement strict reward and punishment measures, and conduct qualification management for recycling enterprises.

　　(Reporter Wang Zheng Zhu Hong)

　　Live broadcast skills, how to record small videos are popular, and these entertainment projects in life have now entered a college classroom. Recently, the opening of "online celebrity College" in Chongqing Institute of Engineering has attracted attention. On September 20th, Chongqing Institute of Technology responded to the Beijing Youth Daily reporter that "online celebrity College" is neither an independent college nor a specific major, but a training project of "school-enterprise co-construction" between schools and enterprises. At present, 19 students have participated, and the enterprises provide training teachers and practical opportunities, while the schools provide venues and equipment. Students participate voluntarily to solve the employment problems of some students. The cooperative enterprise of "online celebrity College" said that it would train students in live broadcast skills such as "asking for gifts", and then sign a contract with them to become full-time anchors of the enterprise.

　　In this regard, education experts believe that the establishment of "online celebrity College" in colleges and universities is not serious and rational enough. Experts pointed out that "online celebrity" can’t be called a profession at present. As a new phenomenon, it has no relevant subject connotation and can’t be the foundation of a college or major. He also reminded students that they should maintain the basic ability of value judgment in dealing with "online celebrity College" and not fall into the misunderstanding that "work is a simple matter".

　　event

　　A university in Chongqing set up "online celebrity College" to select students.

　　Recently, some netizens posted that "Xingyun online celebrity (Industry) College" (referred to as "online celebrity College") has been newly established in Chongqing Institute of Engineering, and the work of "selecting students" has been carried out. The reporter of Beiqing Daily noticed that there were a large number of people at the selection site, and the words "First online celebrity Student Selection Meeting of Xingyun online celebrity (Industry) College" were written on the display board. The posting netizen also said that "online celebrity College" has already held a "class opening symposium".

　　According to public information, Chongqing Institute of Technology is a full-time undergraduate college with 30 undergraduate (junior) majors and more than 13,500 full-time students. According to the information of official website, on July 4th this year, the school and a local cultural communication company held a signing ceremony of "Building Xingyun online celebrity (Industry) College". The relevant person in charge of the school introduced at the scene that the opening of "online celebrity College" was "a beneficial attempt with pioneering strategic significance for the industry based on online celebrity’s economy", and expressed the hope that through cooperation, the problem of "a large number of high-quality and high-quality professionals are lacking at this stage" in online celebrity industry could be solved.

　　After the incident was exposed, many netizens paid attention. Some netizens questioned whether "online celebrity College" is an independent college of the school or a major under it. Some netizens are curious: What courses are taught by online celebrity College and who will teach them? Some netizens are worried that the establishment of "online celebrity College" will bring excessive praise to the industries such as "online celebrity" and "anchor" among students.

　　school

　　At present, it is an orientation class with 19 students.

　　On September 20th, the reporter of Beiqing Daily called Chongqing Institute of Technology to inquire about this matter, and the school said that the management school of the school was responsible for the "online celebrity College". Subsequently, Mr. Zhang from the School of Management of the school told the reporter of Beiqing Daily that "online celebrity College" is neither an independent college nor a specific major of the school, but a cooperative project of "school-enterprise co-construction" between the school and the enterprise. "It should be regarded as a directional (training) class in the direction of online celebrity. The enterprise provides training teachers and practical opportunities, the school provides venues and equipment, and students participate voluntarily." He also introduced that "online celebrity College" started classes on September 19th and officially started classes on September 20th, with a training period of three months.

　　Teacher Zhang told the reporter of Beiqing Daily that the selection of students is mainly aimed at undergraduate students in the graduating class of e-commerce and marketing in the School of Management. "Now the webcast is also quite popular. Participating in training will also help our students in the School of Management." Teacher Zhang said, "After students voluntarily sign up, the enterprise will also interview the students who have signed up, mainly considering the students’ body, language expression, face value and other characteristics. At present, there are already 19 students in this orientation class. "

　　Teacher Zhang also said that "online celebrity College" is only an attempt at present. "If the operation effect is good, the school may declare such a major in the future, but it will not be called ‘ Online celebrity major ’ Because there is no such professional name in the professional catalogue of the education department, it may be called ‘ Network anchor ’ Or ‘ Webcast ’ Professional. " He added that at present, after the training of these 19 students, the school will not issue separate certificates, "which major was originally a student of the college, and which major was taken."

　　Asked about the expected goal of the orientation training course, Teacher Zhang said that on the one hand, it is to solve the problem of job hunting for some students. "Considering their own interests, there are also related practicality. For example, the current e-commerce industry will also do live webcasting promotions, etc."; On the other hand, the school arranged for teachers to participate in lectures and study all the time, "to prepare for online celebrity’s economic research and possible application for related majors in the future".

　　student

　　To learn "live skills", "psychology" and other courses.

　　On the evening of September 20th, the reporter of Beiqing Daily contacted one of the first 19 students who participated in the training of online celebrity College — — Li Shan (a pseudonym). Li Shan told the reporter of Beiqing Daily that she was a graduating class student and signed up for the training under the recommendation of her teacher. "Most of the 19 students who participated in the training were girls.".

　　Li Shan told the reporter of Beiqing Daily that at present, the "online celebrity College" training class of the school has set up related courses such as "Personality Shaping", "Live Broadcasting Skills", "Image Design", "Performance", "Psychology" and "Video Recording" this week, and these contents are all taught by personnel arranged by enterprises.

　　Li Shan introduced that on the afternoon of 20th, "online celebrity College" officially started classes. The first class was "Personality Shaping", and everyone had 3-5 minutes to show on stage. Teachers would comment on students’ overall style and personal orientation according to their live shows. I was asked by my teacher to give an open performance. After the performance, two teachers commented on my performance one after another. She also told the reporter of Beiqing Daily that in addition to the "Personality Shaping" class, there were teachers at the scene to guide students how to shoot small videos. "The teacher will let us shoot ‘ Tik Tok ’ The video came to the top, I took it all afternoon, and now I am too tired to walk a step. "

　　Li Shan said that the 19 students who participated in the training of "online celebrity College" are now paid by the school. "The teachers said that after graduation, the school would arrange for us to sign a contract with the company to do online celebrity, and I feel quite good. It will be very good for me and will be famous."

　　enterprise

　　Cultivate full-time anchor professors to "live broadcast gifts"

　　The reporter of Beiqing Daily noticed that the enterprise that cooperated with Chongqing Institute of Technology to set up "online celebrity College" training was Chongqing Miyin Culture Communication Co., Ltd.. According to industrial and commercial information, the company was established in January this year, and its business scope is: organizing cultural and artistic exchange activities; Undertaking exhibition services; Cultural and artistic performance planning.

　　On September 20th, the reporter of Beiqing Daily consulted the enterprise as a student about the establishment of "online celebrity College" in cooperation with the school. According to a person in charge, at present, the orientation classes offered in cooperation with the school mainly cultivate online celebrity in three directions: live broadcast, e-commerce and short video. "In addition to absorbing students from directional schools, social workers can also apply for training courses with the same teaching content, charging 3,980 yuan for three months".

　　According to the person in charge, the current training for students is also three months. "The first month is mainly theoretical knowledge training, followed by ‘ Online celebrity ’ ‘ in related industries; Actual combat ’ Let the students learn to operate from the beginning. As far as students are concerned, they mainly cultivate talents and sell products eloquently. In addition to their own live broadcast profits, there are all-round types of anchors with extra business. "

　　Subsequently, the person in charge sent a more detailed teaching schedule to the reporter of Beiqing Daily. Apart from the contents mentioned by Li Shan, there are also courses such as "appreciation of live broadcast" and "self-reflection after live broadcast". In this regard, the person in charge said that the designated assignment of "self-reflection after live broadcast" is to require students to show themselves by making personal short videos, so as to increase the spread and exposure of short videos. In addition to the training, we also set up an assessment link for students. "If students fail the assessment, it will affect our subsequent training of students."

　　In addition, the person in charge stressed that during the training process, online celebrities will be invited to teach students some practical experience, "for example, they will teach students the skills of asking for gifts in live broadcast, and how to create live broadcast topics and master the psychology of fans". He also revealed that after the training, students can sign a contract with the company and become a full-time online celebrity anchor. "This training project can be said to be a online celebrity incubation base built by the company, and it has cooperated with several live broadcast platforms such as Betta, Zanthoxylum bungeanum, Dragon Ball and YY".

　　expert

　　"online celebrity" can’t form a discipline.

　　Chu Zhaohui, a researcher at China Institute of Science Education, told the reporter of Beiqing Daily that it was not serious enough and rational enough for colleges and universities to offer the training course of "online celebrity College". "This is a manifestation of following the trend, its principle and creation ‘ Star major ’ Similarly, there is not much autonomy in essence, and it is a passive state. "

　　Chu Zhaohui said, "The establishment of any college or major in colleges and universities needs to be based on the professional teaching content and standards, and the establishment of majors must follow the standardized procedures and evaluation process. But, at least for now, ‘ Online celebrity ’ It is just an emerging social popular phenomenon. It has no relevant subject connotation and has not been precipitated for a long time, so it cannot become the foundation of a college or major. "

　　Chu Zhaohui pointed out that it will take time to test whether "online celebrity" can become a career, because a job that can be called "career" should meet the conditions of stable work content and scope. "It is recommended to first ‘ Online celebrity University ’ Observe for a period of time and then look at the development. " He also said that for "online celebrity College", most students should maintain basic value judgment ability. "Students should understand that even if they enter ‘ Online celebrity University ’ , it may not become ‘ Online celebrity ’ ; You can’t think that you have participated in ‘ Online celebrity University ’ As an anchor, I have a misunderstanding about employment and think that work is a simple and easy thing. "

　　Text/Zhang Ya Zhang Xi Liu Sijia