International Online News: At present, most schools and grades continue to organize online education and teaching, except for a few senior three and junior three students who report back to school one after another. Many students have become accustomed to the daily life of "online classes".

　　According to Tencent’s latest financial report, since the outbreak of New Crown Pneumonia, QQ home-school group has provided group classroom live broadcast, online tutoring courses and homework management tools for more than 120 million users, helping to carry out online and offline education. In order to provide students with a more focused and efficient learning environment and help minors grow up healthily, QQ has launched a learning mode in the new version, and QQ games have also been officially connected to Tencent Health System in the near future.

　　openQQLearning mode, giving priority to showing learning applications.

　　Users can download the latest version of QQ for iOS (the Android version will be launched soon), and then start the learning mode through Settings-Universal. Learning mode retains the core functions of QQ foundation, and most entertainment and advertising content will be blocked. In the message interface, except "Friends News", "QQ Wallet" and "QQ Security Team", the content push of WeChat official account, subscription number and shopping number is blocked. In the point-of-view and dynamic interface, only learning counseling, simulation questions, homework explanations and other related content and the relevant entrance of learning applications are provided.

　　In addition, in the learning mode, QQ’s home-school group and classmates will show the quick entrance of educational applications, and add functions such as watching online classes and practicing together to provide more learning applications for students.

　　QQ interface

　　In the screen-centered online class world, students’ attention is easily distracted by other Internet information. After starting the learning mode, the overall content of QQ is more focused, which helps students to reduce information interference and improve learning efficiency to the greatest extent.

　　QQSmall games are connected to Tencent Health System to upgrade the protection ability of minors.

　　Recently, QQ games have been officially connected to Tencent Health System, which will help parents to plan the game time of minors and help them grow up healthily through the unified real-name authentication function and the ability of minor users to play and pay. This capability will be realized by the platform, and it is gradually covering all small game users.

　　Users who are certified as minors will not be able to use small game services from 22: 00 to 8: 00 the next day; The legal holidays shall not exceed 3 hours per day, and the other days shall not exceed 1.5 hours per day. At the same time, minor users will also be restricted in the use of paid services, and different age groups will be restricted by different levels of consumption. At the same time, parents can also pay attention to WeChat official account, the "growth guardian platform" in QQ, to control the total duration and consumption of various games played by children, and to guide children to develop healthy playing habits.

　　Resolutely crack down on fraud and ensure the safety of minors online.

　　Combined with the hot spots of online classes, criminals are constantly renovating scam routines, such as sneaking into study groups, changing their nicknames and avatars into the same style as teachers, and defrauding parents and underage students of their money in the name of paying information fees and training fees. For this kind of illegal behavior, QQ security team has continuously upgraded its security strategy and crackdown measures in combination with many years of "black ash production" confrontation experience, "black ash production" big data and AI capabilities, and actively assisted relevant competent authorities to jointly crack down on crimes that endanger network security.

　　According to the statistics of the first quarter of 2020, the QQ security team has blocked the counterfeiters from deceiving their parents about tuition and miscellaneous fees, lurking in more than 6,000 related home-school groups, and protected the property safety of more than 300,000 students and parents. At the same time, the bingo anti-fraud prevention and control system based on Tencent’s years of experience in "black production" confrontation, massive big data and machine algorithms has identified 60,000 fraud warning messages and output them to the police, including 7,000 training fee fraud warning messages. The police have effectively intercepted and dissuaded the victims. In addition, the QQ security team also cooperated with Tenpay Risk Control to intercept fraudulent risk transactions amounting to more than 2.5 billion yuan, including nearly 100 million yuan of training fee fraud.

　　In the face of the internet world with complicated information, helping to protect the healthy growth of minors has always been the direction of QQ. In the scene of online classes, QQ continues to combat prevention through function optimization and related criminal acts, hoping to provide students with a more efficient and safe learning environment and help them better cope with the learning pressures and challenges in a special period. (Photo/Text: Chen Dong)

12.9

World Football Day

These world cup cold knowledge

Do you know all about it?

Although the cold winter is coming, the football enthusiasm has not diminished. Tonight we will have a wonderful match between Croatia and Brazil, and today is the World Football Day recognized by the United Nations. Come and learn about the cold knowledge about the World Cup with Xiaobian and feel the charm of football!

Why is this year’s World Cup in winter?

In the past memory, the World Cup is always associated with summer, full of sweat, passion, beer and cheers. This time, however, FIFA World Cup Qatar 2022 was held in winter, which was mainly due to the Qatari climate.

Qatar is located in the desert area of the Middle East, with a tropical desert climate. In summer, the temperature is generally 25-46 degrees Celsius, and the highest temperature can soar above 50 degrees Celsius. This is really too hot for a player who wants to run for 90 minutes, and there is even the danger of heatstroke.

Of course, even in winter, the highest temperature in Qatar at the end of November can exceed 30℃, but the stadiums in Qatar are basically equipped with cooling systems to ensure that football players can play at a suitable temperature.

Why do players spit water?

This scene often occurs in football matches. Players take a sip of water and then spit it out immediately like gargling. Many friends will misunderstand when watching the ball. "Why do they spit everywhere?"

In fact, this is a way for players to drink water. The professional name is "carbohydrate gargle", which can effectively improve sports performance and relieve sports fatigue. It is a "scientific plug-in" for athletes on the field. They need to cheat their brains in this way without affecting their state, in order to quickly restore their physical functions and continue to play.

Why is there no British team in the World Cup?

There is no British team in the World Cup because there is no only football association in Britain.

In 1863, Britain, as the birthplace of modern football, established the world’s first football association: the English Football Association. In 1886, the football associations of England, Scotland, Wales and Northern Ireland jointly established the World Football Council and made unified rules. Later, FIFA generally joined football associations everywhere, so four football teams in Britain were invited to participate in the World Cup, namely, England, Scotland, Wales and Northern Ireland.

What is offside?

FIFA World Cup Qatar 2022 is in full swing, attracting countless fans to watch. In the first half of Argentina’s game against Saudi Arabia, it was blown offside six times, which made people confused. Many new fans will ask a question, what is offside?

Offside refers to the moment when the attacker passes the ball, the receiver stands closer to the goal than the penultimate defender, and at the same time closer to the opponent’s goal than the ball, and tries to prepare for the attack from this position. In other words, offside is an act that has a clear purpose, produces intentions quickly and puts them into practice. On the court, it is often seen that players are sentenced to offside because they start too fast and fall into the offside trap of their opponents.

The offside rule was formulated by the British Football Association in 1870. In the football match at that time, the audience often saw such a scene: when one side launched an attack, most of the attacking players had gathered in front of the other side, ready to start shooting when they received the ball, so the game between the two teams was mainly concentrated in front of the goal, and there was little wonderful cooperation. The offside rule is precisely to adjust this excessively unbalanced offensive and defensive relationship and make the game more exciting.

Source: Yellow River News Network

CCTV News:In May, with the temperature rising gradually, everyone’s "fruit basket" became more and more abundant, and the competition in the fruit market became more and more fierce. Next, pay attention to the series report "Consumer Market Survey and Fruit" War ".Colorful fruits, which is the delicious representative of early summer? Everyone has different answers.

However, when it comes to the fruit that was once known as "noble", you can’t help but mention cherry. Because of its high price, cherries once became the ceiling of "fruit freedom". Recently, cherries planted in various places have been listed one after another, so what is the current sales volume and price situation? Come and see our reporter’s investigation in Beijing.

At four o’clock in the morning, Beijing Xinfadi Farmers’ Market has been very busy. In the cherry sales area, buyers who come to purchase goods are in an endless stream, and cherry sellers are busy. A batch of cherries that Li Xiaojiao just entered at 10 o’clock the night before was about 3,000 kilograms, and it was almost sold out at dawn.

Zhang Lei is a buyer of a fruit supermarket in Fengtai District, Beijing. Recently, he entered the cherry peak season, and the sales volume of the supermarket gradually increased. Today, he plans to purchase more different varieties of cherries. However, because of the late arrival, there are fewer products to choose from.

A number of merchants told reporters that at present, the newly-developed market mainly sells cherries planted in the open air in Shandong and cherries planted in the cold shed in Dalian, and the sales situation has been very optimistic since listing.

　　　　　　 The reporter learned that compared with when it was first listed in March, the price of cherries at this time has dropped a lot. Take Meizao cherry, which is more popular in the market, as an example, the latest price per catty is about 30 yuan lower than that in March. In the following June and July, after a large number of cherries planted in the open air in Dalian and other places were listed, the sales price of cherries would drop.

Domestic cherries with delicious taste and excellent price "meet" imported cherries

In fact, a few years ago, domestic cherries were once neglected, and many consumers preferred imported cherries. In recent years, the market share of domestic cherries has been increasing. What makes domestic cherries catch up?

In this fruit store in Dalian, there are different kinds of domestic cherries on the shelves. The person in charge told the reporter that in the past few years, the sales situation of cherries was hot, which was more favored by consumers. This year, the sales of cherries in supermarkets increased significantly.

According to the reporter’s understanding, in recent years, the planting level of domestic cherries has been continuously improved, and the quality and flavor of fruits have been gradually improved. Moreover, the characteristics that the origin of domestic cherries is close to the consumer market also meet the requirements of consumers for freshness.

Liu Changhao, manager of a fruit dessert sales store in Dalian, Liaoning Province:Domestic cherries have the advantage of localization and are closer to consumers’ tables. It can be reached in a few hours at the earliest, and the farthest is like Guangdong in the south, which can be reached in two days by air transport. Cherries are mainly imported from abroad, so the transportation time will be longer.

In addition to the fresher taste, the transportation cost of domestic cherries is much lower than that of imported cherries, which also brings a certain price advantage to domestic cherries. Compared with the average selling price of cherries in winter this year, the average selling price of cherries in summer is basically about 20 yuan less than that of cherries in winter.

According to industry insiders, with the improvement of the quality and output of domestic cherries and the decline in prices, the market share of domestic cherries is constantly improving.

　　　　　　 Pan Fengrong, researcher of Dalian Academy of Agricultural Sciences, Liaoning Province:Especially in Dalian and Yantai, which are key producing areas, local people can’t eat so much, so they have to be shipped to the whole country. Basically, we are consuming so many cherries.

Farmers who choose good trees and produce good fruits have planted "big cherry" by experimental grafting.

Better flavor, higher quality and more advantageous price make domestic cherries the "king" of the fruit market, and all these are inseparable from the improvement of cherry planting technology. Next, we will follow the reporter to Dalian, Liaoning Province to uncover the mystery behind the domestic "big cherry".

CCTV reporter Ding Dong:I am now in a cherry planting greenhouse. The cherries in the greenhouse are basically ripe. You can see that this fruit is very bright and full. Such a cherry tree can bear about 40 kilograms of cherry fruit. Now we come to the open-air plantation, and the cherries planted in the open air are not mature yet. The staff told me that it will be another month before these cherries can be harvested.

Cong Dayu, a cherry farmer in Qidingshan Village, Dalian, contracted two planting greenhouses and a part of open-air plantations, with a total planting area of about 50 mu. After 8 years in business, Cong Dayu has carried out grafting experiments on cherry fruit trees many times.

Cong Dayu, a cherry grower in Qidingshan Village, Dalian City, Liaoning Province:The largest single fruit produced at the earliest time should be about 15 grams, and now we have risen to a higher level, and the maximum weight of a single fruit may reach 20 grams. Now the income should increase by more than 20% than before.

The growth of cherry trees is greatly influenced by fertilizers. This enterprise in Dalian, Liaoning Province owns 70 mu of cherry plantation. Combining the dairy industry chain and fruit planting industry owned by their own enterprises, they developed bio-organic fertilizer using milk, pomace, cow dung and soybean meal to cultivate cherry trees.

Jiang Wei, chief agronomist of fruit brand under Xinle Group in Dalian, Liaoning Province:Its nutrition is very comprehensive, including protein, some amino acids, some trace elements, and even calcium growing in trees.

Under the ecological cycle, the use of biological fertilizer not only reduces environmental pollution, but also improves the flavor and taste of cherry.

　 　　　During the National Day, there was a news in the sports circle that attracted the attention of all parties, that is, Academician Li Jian ‘an, a well-known expert in rehabilitation medicine in China, an international academician of the National Medical College of the United States and director of the Rehabilitation Medicine Center of the First Affiliated Hospital of Nanjing Medical University, successfully completed seven challenges in seven days during the National Day.

　　The 69-year-old academician proved people’s adaptability and endurance potential with practical actions. Netizens have also commented on this, praising Academician Li Jian ‘an’s amazing physical quality and extraordinary perseverance. At the same time, there are also some doubts: Is such a huge amount of exercise really harmless to the body?

　　Recently, at the 6th China Changzhou International Sports Rehabilitation Conference, Academician Li Jian ‘an made a main report, in which he also mentioned his personal marathon experience and understanding of marathon.

　　Behind the "7 days and 7 horses", you should also know these things.

　　A pair of running shoes

　　Let him experience the benefits of sports.

　　The benefits of exercise to organs, bones, brain and other tissues and organs must be well known, and before 2015, Academician Li’s cognition of the benefits of exercise was mainly at the theoretical level.

　　Academician Li’s running career began on January 6, 2016, because from 2013 to 2015, his physical condition went from bad to worse, he often caught a cold, and it was a serious viral infection, and his immunity decreased significantly. At this time, a friend who often runs gave him a pair of running shoes, so he naturally started running.

　　On September 22, 2016, in the morning run, he accidentally fell and landed on the outside of his right foot. After examination, the fracture of the base of the fifth metatarsal was found.

　　Fully aware of his physical condition and solid medical knowledge, Academician Li has a bold idea: promoting rehabilitation through exercise.

　　So, he began the self-experiment of active rehabilitation:

　　Twelve days after the fracture, he climbed the Purple Mountain.

　　Eighteen days after his fracture, he limped for 10 kilometers in Xuzhou.

　　On the 70th day after the fracture, he took part in the Nanjing Half Marathon.

　　On December 11th, 2016, the 80th day after the fracture, he completed the first "all-horse race" in Guangzhou Marathon in 5 hours and 54 minutes. At this point, his right foot has basically recovered.

　　Just after the horse race in 2016, Academician Li lost 14 kilograms, and also lost some health problems related to weight, such as hyperlipidemia, osteoporosis and fatty liver. His current bone density is equivalent to that in his 40 s. Especially since the day of running, I have never caught a cold and never got sick. Taking part in sports personally made him feel the benefits of sports.

　　"Exercise is medicine"

　　There are many benefits to health.

　　Because of the multiple benefits of exercise to health, we often say that "exercise is a good medicine". But at the meeting, Academician Li said that he called it "exercise is medicine" because all medicines have side effects, and exercise is no exception. If you don’t have a comprehensive understanding of your physical condition and lack a scientific and reasonable exercise program, you are likely to get hurt in sports.

　　For example, sudden high-intensity exercise in a short period of time will reduce our own immunity, especially high-intensity exercise for more than 90 minutes, which is also known as the "window-opening theory" of decreased immunity after exercise.

　　Generally, 2-3 hours after high-intensity and long-term exercise, the innate immune system of the body begins to enter a busy working state, which will lead to the decline of the immune system’s resistance to external antigens.

　　Therefore, it is easier to be attacked by viruses, bacteria and fungi at this time, and this process may last until 24 hours after exercise. Therefore, we should pay attention to controlling the intensity of exercise, step by step, and pay attention to the recovery after exercise.

　　Many people will say that running hurts their knees when they mention running.

　　Academician Li said: You think too much! Reasonable exercise will not only wear joints, but also make joints stronger and more durable, and reduce the incidence of arthritis. Only 3.5% of fitness runners suffer from hip and knee arthritis, while those who are sedentary have an arthritis rate of 10.5%. It is not running that hurts the knee, but running incorrectly will hurt the knee.

　　Academician Li has hardly caused any pain in the competition in recent years, and his physical function has not decreased due to excessive exercise, which shows that the amount of exercise is within the controllable range.

　　Academician Li also hopes that more people can understand the mechanism of human movement, master scientific sports knowledge, find a suitable exercise program, truly turn "sports are medicine" into "sports are good doctors" and enjoy the health and fun that sports bring us.

　　"7 days and 7 horses"

　　Three key words for finishing the game

　　Throughout Academician Li Jian ‘an’s experience in horse racing since 2016, he completed one full horse and two half horses in 2016, two full horses and eight half horses in 2017, 13 full horses and nine half horses in 2018, 14 full horses and four half horses in 2019, and 10 full horses and seven half horses in seven days in 2020.

　　These horse racing experiences also reflect the key points mentioned by Academician Li at the meeting: individualization, step by step, perseverance, and upholding these three key words to create a personal health curve in a wise way.

　　The first thing is to make a suitable exercise program, because everyone’s exercise ability and exercise experience are different. At the same time, pay attention to the recovery after exercise, such as stretching, massage, hydrotherapy and other ways to relax and recover after running, and cooperate with nutritional supplements. Carbohydrate, protein and branched-chain amino acids are all nutritional elements that need to be supplemented after long-distance running.

　　Rome was not built in a day. From Academician Li’s horse racing experience, we can also see the gradual progress of his exercise and his perseverance in the past five years. Most runners are amateurs, without systematic training, and often the amount of training can’t keep up with the intensity of the competition.

　　Although academician Li’s record of 7 days and 7 horses is really enviable, we can’t easily follow suit. In addition to comprehensive and systematic training, we need to have a precise grasp of our own recovery and pace design. I believe that Academician Li has also made a perfect plan for his pace during the seven-day challenge.

　　Academician Li Jian ‘an hopes to share the knowledge of rehabilitation medicine and sports experience accumulated in the marathon with more people, so that more runners and ordinary people can run scientifically and enjoy the health and happiness brought by sports.

　　His plan is: "When I first started running, I felt satisfied with running a marathon in my life. Now it seems that there is no pressure to run 100 marathons. My goal now is to run a hearty one when I am 100 years old!"

　　Beginners of running had better start from walking.

　　For beginners who have just started to participate in running, it is forbidden to run at high intensity at the beginning. The training plan is best to start from walking, gradually transition to the combination of walking and running, and finally transition to running. When a junior runner prepares for running training, he must first master the following skills:

　　Step 1 walk briskly

　　Walking briskly is an entry-level sport for running, which can also be understood as walking fast. When walking briskly, you should hold your head up, chest up and abdomen in, and speed up the pace, instead of increasing the stride. Your arms bend at 90 degrees and swing naturally with your body.

　　Step 2: Timing

　　When running, we should grasp each training time by ourselves. For example, a training plan is: ① walk for 5 minutes to warm up; ② run for 2 minutes+walk for 2 minutes; cycle for 25 minutes; ③ walk for the last 5 minutes to relax. If there is a timer with reminding function during training, set the time in advance, and we can be reminded to switch training modes when it is time.

　　3. Heart rate monitoring

　　Some runners may see the training effect by weighing themselves. In fact, the heart rate during running is an important indicator to measure the intensity of exercise. Therefore, we should pay attention to our own heart rate changes during running, and it is best to control the novice’s rate in the running center at 50%-80% of the reserve heart rate.

　　4. Cross-training

　　At the beginning of running, it is best to add some other exercise methods, such as cycling and swimming, so that on the one hand, it can alleviate the impact of simple running on the legs, on the other hand, it can also enhance the strength of the legs.

　　Academician Li also gave four suggestions to the racers:

　　Do what you can, don’t exceed your ability.

　　2. Do a good job of warm-up, especially after the finish line, which is prone to problems. Walk for at least 5-10 minutes after the race, and don’t stop.

　　3. Adhere to the principle of gradual progress and perseverance, strengthen daily exercise, and don’t rush to participate in the competition.

　　4. Make sure you feel good about yourself. If you feel flustered, chest tightness, headache, shortness of breath and poor walking stability, you should slow down or even stop the game immediately.

　　Comprehensive report by China News Service and CCTV in Yangzi Evening News

　　Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.

　　Fake run

　　It’s better to move your fingers than to be exhausted.

　　"Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.

　　In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".

　　"P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.

　　"The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.

　　In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."

　　Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."

　　If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.

　　In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …

　　On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".

　　Daipao

　　Speed route data can be customized.

　　If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.

　　With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.

　　"I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.

　　The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?

　　"I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.

　　"It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "

　　Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.

　　traffic

　　There is a dummy behind the fake movement.

　　The end of the live broadcast is to bring goods, and the end of the movement is to socialize.

　　In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.

　　If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.

　　"Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"

　　Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.

　　"The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "

　　In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.

　　All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"

　　By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."

Text |C2CC New Media

A few days ago, Chanel led the establishment of Traceability Alliance for Sustainable Cosmetics (TRASCE). According to the official introduction, TRASCE Alliance was established to deal with destructive events in the cosmetics supply chain, including health crisis, climate crisis-related events and geopolitical challenges.

The alliance consists of 15 beauty companies including Chanel, Clarins, Dior, Estee Lauder, L ‘Oreal, Shiseido, L ‘Occitane and Sisley, and international raw material packaging suppliers.

In recent years, international beauty giants have continuously increased the number of sustainable beauty cosmetics and formed industry alliances with the goal of environmental protection and sustainability. In February 2022, 36 international beauty care groups, including L ‘Oreal, Henkel, Unilever, LVMH and Natura &Co, announced the establishment of the Eco-Beauty Score Consortium, aiming at establishing a brand-independent and transparent cosmetic environmental impact assessment and scoring system for the whole industry.

On the road of promoting the sustainable development of beauty, international brands are indeed at the forefront, and may be more than one position ahead of domestic brands. For example, L ‘Oré al promises that by 2030, 95% of the ingredients in the brand formula will be bio-based and 100% of the plastic packaging will be recyclable; Unilever’s goal is to achieve zero emissions of all products from production to sales by 2039; By 2030, P&G will achieve 100% FSC certification and so on.

International brands have the first-Mover advantage in the field of sustainable beauty, and occupy the right to speak in the international market. However, the formation of the alliance, to a certain extent, is also shaping the brand authority. It is not excluded that they hope to re-divide the global market position and create barriers to industrial competitiveness through the form of alliance, which may increase the difficulty of domestic products going to sea and further raise the threshold for China brands to enter the European and American markets.

01 "abandoned" natural organic

Ten years ago, "organic", "natural" or "plant" skin care products were all the rage in China market. With the popularization of basic knowledge of ingredients, formulas and efficacy of skin care products in the industry, consumers found that "natural and organic" did not mean safer and more effective, and skin care products with scientific basis and clinical efficacy were more popular with consumers.

Therefore, many imported brands focusing on the concept of "natural and organic" have lost their reputation in the China market. Only last year, British organic skin care brand Aurelia, Japanese natural organic make-up brand Naturaglace, New Zealand natural skin care brand Snowberry and other natural organic brands closed Tmall flagship stores in China.

The concept of "natural and organic" is no longer the golden key for foreign minority brands to open the door to China market. More importantly, from the perspective of national policy supervision, China has never really opened the door for "natural and organic" beauty cosmetics.

On July 1, 2012, China cancelled the organic certification of cosmetics, and in 2015, the words "organic", "pure natural" and "0-added" were included in the prohibition language of cosmetics labeling in the Measures for the Administration of Cosmetics Labeling. As soon as the policy comes out, it basically means locking up the growth space of natural and organic concepts in the beauty market in China.

Not only that, international beauty giants seem to be deliberately giving up the concept of natural organic. In November 2023, L ‘Oré al sold Sanoflore, a natural skin care product, to private equity firm Ekkio Capital in a low-key way. Earlier, L ‘Oré al Group sold The Body Shop to Nature&Co Group.

It can be said that natural organic beauty cosmetics died early before they rose in the global market, but it did not affect the concept of planting grass in consumers’ minds. More importantly, green, healthy and sustainable development is the development trend that all major industries in the world are following.

According to the data of White Paper on Pure Beauty Industry, from 2020 to 2027, the global pure beauty market is expected to grow from 5.4 billion US dollars to 11.6 billion US dollars, with a compound annual growth rate of 12.07%. In China, 86% of China users said they would consider using Clean Beauty products, and the number of pure beauty users in Amoy increased by more than 31% year-on-year.

According to Bain’s Insight into Sustainable Consumption Trends in the Asia-Pacific Region, 90% of the respondents are willing to pay a premium for the sustainability of products, and as many as 51% of the respondents regard environmental protection as one of the three most important shopping standards.

Compared with natural organic and pure beauty, sustainable beauty can be regarded as a higher-level version. At present, domestic and foreign brands are constantly "washing green", and the mass society will also pay attention to how brands practice the principles of "openness, transparency" and "traceability", such as sustainability in raw materials and research and development; Environmental protection in production, terminal, packaging, logistics and so on. "Natural and organic" is being reborn with the concept of "sustainable beauty".

02 domestic beauty cosmetics catch up with the sustainable wind

At present, there is no clear definition of sustainable beauty at home and abroad, but it is generally believed that sustainable beauty includes two dimensions: content sustainability and packaging sustainability.

In terms of contents, sustainable beauty cosmetics pursue minimalist ingredients, safety, transparency, naturalness, organic, traceability and environmental friendliness. In the outer packaging, sustainable beauty should adopt recyclable materials, recycled raw materials and reusable packaging design. In addition, in the production, research and development, circulation and other links, brands should also implement more energy-saving and emission-reduction measures as much as possible.

For international beauty brands, sustainable beauty has become a must for brand development.

In the second half of last year, sustainable beauty became the darling of the international capital market. Yepoda, a natural skin care brand with sustainable concept in Korea, completed the A round of financing; Líha Beauty, a British aromatherapy natural and sustainable skin care brand, received an investment of 1 million pounds; Iris&Romeo, a "pure" beauty brand, has been invested by True Beauty Ventures and so on.

Back in the domestic market, compared with the prohibition of natural and organic concepts in the field of beauty, the state is encouraging the development of sustainable beauty.

Previously, the "Implementation Plan for Promoting Green Consumption" jointly issued by the National Development and Reform Commission and other seven departments clearly stated that by 2025, the concept of green consumption in China will be deeply rooted in the hearts of the people, and the green transformation of consumption in key areas will achieve remarkable results, and the green consumption mode will be widely implemented, and the consumption system of green and low-carbon circular development will take shape; By 2030, green consumption mode will become the conscious choice of the public, green low-carbon products will become the mainstream of the market, and the green low-carbon development model of consumption in key areas will basically take shape.

Under the guidance of sustainable development and green consumption, many domestic head beauty enterprises are vigorously promoting ESG construction.

Bettini, Nature Hall, shanghai jahwa, Polaiya and other brands are already releasing ESG reports, planning outlines and proposals. In the report, Polaiya Group disclosed that in 2022, the per capita office power consumption will be reduced by 4.36% year-on-year, and the per capita office water consumption will be reduced by 13.27%. Carbon dioxide emissions will be reduced in raw material procurement, product production, product packaging and logistics transportation, and the accumulated carbon emissions will be reduced by 2,261.23 tons. Betani guides the development of packaging through three major directions: new structure and new material, plastic reduction and non-plastic, and introduces the concept of green packaging from the design end.

Alexandra Palt, Chief Corporate Responsibility Officer and CEO of L ‘Oré al, once said that through the topic of environmental protection, brand value can be better enhanced, thus guiding consumers’ consumption choices. The brand’s sustainable development and sense of social responsibility can affect the purchase behavior of individual consumers, and consumers’ recognition of sustainable beauty can also promote the brand’s development in this field.

Sustainable beauty should not only be a marketing concept, but more brands need to practice sustainable development with practical actions. China’s beauty industry needs to participate more in the international sustainable beauty alliance, and establish its own alliance system and standard system, so that sustainable beauty will become the outlet to promote the development of the industry in the "post-ingredient era".

Under the constant force of warm and humid air, the recent rain and Zhejiang are particularly deeply fettered. From January 29th to February 2nd, it has rained for five days in Hangzhou, Ningbo, Jinhua, Quzhou and Zhoushan, which is the fulfillment of the saying "sunny winter solstice, bad year". Yesterday, the rain didn’t slack off at all, including moderate to heavy rain in northwest Zhejiang. This morning, Zhejiang was covered with thick clouds. The lowest temperature was 3-5℃ in the north-central part of Zhejiang and 6-9℃ in the south of Zhejiang.

Rain is still active today and tomorrow, especially from tonight to tomorrow. On the 5th, the first rain intermission came, and it was cloudy to cloudy in the whole province. In particular, it should be reminded that it is warm and humid, unstable energy accumulates in the atmosphere, and it confronts the cold air that continues to go south, and lightning will appear again. There will be lightning in our province from tonight to tomorrow, so we need to be vigilant and take precautions!

On the 6th, with the strengthening of warm and humid air flow and the infiltration of cold air, a new round of precipitation will be started again, and the temperature will also experience a wave of first drop and then return to temperature. Among them, from the night of the 6th to the day of the 7th, there will be snow in the mountainous areas in central and northern Zhejiang, which is sleet or light snow.

On 7-8 days, there is a northerly wind of 8-9 in the coastal waters of Zhejiang, so pay attention! The rain is still interesting, and it will stop gradually. It will be fine weather from New Year’s Eve to the third day of the year, and the sun will appear.

The specific forecast is as follows:

From noon to evening today: there is light rain in northern Zhejiang and central and western Zhejiang, with moderate to heavy rain and local thunderstorms; It’s cloudy in other areas, and sometimes there is light rain in some areas.

From tonight to tomorrow: there is moderate to heavy rain in the whole province, including local heavy rain in central and southern Zhejiang, which may be accompanied by lightning.

The day after tomorrow: the whole province is cloudy to cloudy. Among them, there will be 6-8 northwest gusts in northern Zhejiang from tomorrow evening to the day after tomorrow.

The lowest temperature tomorrow morning: northern Zhejiang: 2-4 degrees; Southern Zhejiang: 7-9 degrees; Other areas: 5-7 degrees; The highest temperature in the daytime tomorrow: south Zhejiang and southeast coastal areas: 10-12 degrees; Other areas: 5-7 degrees

Cold winter, slow metabolism and blood circulation can easily lead to cardiovascular problems. Proper exercise in winter can not only prevent cardiovascular diseases, but also lose weight!

(vision china: VCG211269692566)

About why obesity is easy to cause in winter, it’s because it’s freezing and the human body’s temperature drops, so people want to eat hot pot, barbecue, sweets, etc. in winter, eat more and move less, and after 3 months, can they not get fat?

(vision china: VCG211265044671)

The cold winter is not suitable for outdoor sports, so the indoor sports design should be moderate to ensure that it can stimulate gastrointestinal peristalsis, increase consumption and improve cardiopulmonary function, so Xiaobian recommends the following six kinds of sports for everyone to choose from.

(vision china: VCG41507706092)

1. Skipping rope

People like to sit and lie down in winter, so you need to jump for less than ten years. The benefits of jumping are as follows.

(1) Improve cardiopulmonary function

(2) burning fat

【 Action points 】

Relax your shoulders, keep your body upright, bend your arms and knees slightly, put your feet together, tighten your abdomen, and wave the skipping rope with your wrist.

Place your feet on the ground with the front soles of your feet, and jump gently, with a frequency of about 2-4 times per second.

Exercise plan: jump for 30 seconds /60, rest for 30 seconds, and jump for 6-8 groups.

2. Squat

The benefits of squat are as follows:

(1) Increase the mobility of lower limb joints.

(2) Increase muscle mass

(vision china: VCG41N1351868388)

【 Action points 】

Keep your back straight, heel and shoulder width, knees and toes in the same direction, don’t buckle inside, palms facing each other, and raise your arms horizontally in front.

The squat movement is natural and smooth, and the hips move backwards. When it reaches the lowest point, the thighs are approximately parallel to the ground, and then get up and restore, keeping the waist and back straight all the time.

Exercise program: Squat 12-20 times, rest for 30 seconds, 6-8 groups.

3. Flat plate support

This action of flat support can mobilize our core, burn the fat in our abdomen and mobilize the peristalsis of our stomach. Has the following advantages:

(1) burning fat and promoting blood circulation

【 Action points 】

Bend elbow, forearm and forefoot support the ground, and ears, shoulders, hips, knees and ankles are in a straight line.

The elbow is forced in the direction of the foot, and the toes are forcibly hooked forward to confront the ground friction, and the forearm is pressed against the ground.

Exercise plan: support for 30-60 seconds, rest for 30 seconds, 6-8 groups.

4. Lift your legs high

This movement is a one-legged movement, which can improve the stability of our trunk and better protect our joints. It also burns fat to lose weight.

【 Action points 】

Straighten your back, look ahead, and lift your legs alternately with your forefoot on the ground.

Keep your body stable and swing your arms vigorously with the rhythm of leg lifting.

Keep the fastest speed

Exercise program: jump for 30-60 seconds, rest for 30 seconds, 6-8 groups.

5. Push-ups

Push-ups are the best exercise to improve the muscle strength and endurance of our upper limbs, which can mobilize our upper limb muscles and consume the fat in our arms and back.

【 Action points 】

Push-ups on the mat, straight back, body in a straight line from the side, hands on both sides of the chest, slightly wider than the shoulder.

Bend your arm over until the elbow joint is slightly higher than the trunk, then stretch your arm and get up and restore.

Exercise program: 12-20, rest for 30 seconds, 6-8 groups.

6. Crawl in place

Crawling in situ can improve the core control ability dynamically, and can also achieve the effect of reducing fat quickly.

【 Action points 】

The torso leans forward, the arms support the yoga mat, and the body is in an inverted V shape.

Climb your hands forward in turn until your hands are directly below your head and your torso is parallel to the ground. After a short pause, you can get up in the same way and keep your back straight as much as possible.

Exercise program: 12-20 round trip, rest for 30 seconds, 6-8 groups.

Of the above six kinds of sports, do you choose three kinds of exercises?

Or do you practice all of them?

Source: hi sports and fitness

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Sing the symphony silk road

Changyou Ruyi Gansu

Producer: Gao Kaili Audit: Zhao Liqing Editor: Cai Yinhua

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Original title: "The six most suitable exercises in winter can not only enhance resistance, but also lose weight healthily"