Xinhua News Agency commented on ＂Baidu sells disease stickers＂： it can’t provide a platform for evil business.

[Editor’s note]

On January 13th, Xinhua News Agency published a commentary, pointing out that the trust of bar friends is the basis for the healthy development of Baidu Post Bar. It takes several years to build trust and only a few minutes to destroy it. Baidu’s countermeasures can be described as mending after the sheep is dead, but to truly rebuild the trust base of users, it is necessary to further improve the mechanism and completely shield the "evil business" from the source.

The commentary believes that it is not impossible for Baidu Post Bar to introduce commercial partners to take the road of commercialization, but it should be vigilant against the covetousness of criminals. Once the network platform is neglected, commercial behavior will cross the legal boundary, which will lead to serious consequences. Post bar must adhere to the bottom line of business ethics of "not helping evil" and should review the advertisements posted on the platform according to law; The qualifications of business partners should be strictly screened and audited; At the same time, we should strictly block the loopholes in the management of post bars and cut off the black hand of illegal transactions. Baidu Post Bar’s business chaos reflected by the masses should not stop at Baidu’s self-examination and self-correction. The relevant medical advertising regulatory authorities should make timely efforts and never be soft on illegal businesses.

The full text is as follows:

In Baidu Post Bar Psoriasis, the original four bar owners have been "reinstated". Previously, because the post bar was sold, they were cancelled management rights. Network screenshot

Xinhua News Agency, Guangzhou, January 13, Baidu recently responded that all kinds of disease stickers have completely stopped commercial cooperation and are only open to authoritative public welfare organizations. The chaos of posting bars not only damages the rights and interests of bar friends, but also has a negative impact on the corporate image. Baidu’s countermeasures can be described as mending after the sheep is dead, but to truly rebuild the trust base of users, it is necessary to further improve the mechanism and completely shield the "evil business" from the source.

As a member of over 100 million, Baidu Post Bar bears the heavy trust of netizens, but it has long been "targeted" by some lawless elements. Stickers for diseases such as "hemophilia bar" and "liver disease bar" were originally a public platform for patients to exchange experiences and doctors to popularize knowledge. Because a certain number of patients have gathered, they have certain marketing value. All kinds of swindlers, medical care providers, cottage hospital staff, pseudo-experts, etc. also gathered here as bar friends, not for serving patients, but for marketing and promotion, looking for potential patients, ready to make a profit at any time.

A gentleman makes money in a right way. It is not impossible for Baidu Post Bar to introduce commercial partners to take the road of commercialization, but we should be vigilant against the covetousness of criminals. Once the network platform is neglected, commercial behavior will cross the legal boundary, which will lead to serious consequences. Some criminals use the identity of bar owners or a bar friend to publish illegal medical advertisements, so that false information is hidden in the content of the post bar, which can easily mislead patients who trust bar owners and the post bar very much, and may cause personal injury, property loss and even family tragedy to these patients.

The trust of friends is the basis for the healthy development of Baidu Post Bar. It takes several years to build trust and only a few minutes to destroy it. Therefore, Post Bar must adhere to the bottom line of business ethics of "not helping evil" and must not provide a platform for "evil business". Advertisements published on the platform should be audited according to law, and commercial advertisements should not be confused with Copco articles and pushed to users; We should strictly screen and review the qualifications of business partners, and never use the disease bar to advertise for institutions with unknown qualifications, so that people or institutions with unknown qualifications can operate the post bar; At the same time, we should strictly block the loopholes in the management of post bars and cut off the black hand of illegal transactions. Baidu Post Bar’s business chaos reflected by the masses should not stop at Baidu’s self-examination and self-correction. The relevant medical advertising regulatory authorities should make timely efforts and never be soft on illegal businesses.