Hard-core off-road sales in November： BYD looked up to U8, but the Great Wall lost its crown.
Zhiji automobile /SIXGOD
In November, the hard-core off-road sales list was announced, with 20 models on the list. Among them, the tank 300 was overtaken by Leopard 5 and slipped to the second place; Looking forward to the sharp decline in U8 sales, only 278 units were sold, and the performance was not satisfactory; Although Ford Fierce Horse entered the top ten of the list, its sales volume failed to break through the thousand mark. Hongqi Guoyao was even worse, and almost fell to the bottom.
Leopard 5 successfully climbed to the top, tank 300 second, new energy off-road is more popular than pure oil models?
Specifically, Equation Leopard 5 performed well, ranking first with sales of 6,058 units per month, followed by Tank 300 and Tank 400 New Energy. These two models sold 5,397 units and 5,216 units respectively, and the sales gap was very small, showing the fierce competition in the market.
Maybe some netizens will wonder why Leopard 5, whose off-road performance is relatively inferior, is more popular than Tank 300 on the hard-core off-road sales list. The price ranges of the two cars overlap. Although the Leopard 5 is a new energy vehicle, it is equipped with BYD 1.5T plug-in system, and its comprehensive cruising range is as high as 1,200 km (NEDC), which not only has no endurance anxiety but also saves fuel, and the fuel consumption of the feed is as low as 7.8L/100km(NEDC).
In contrast, the tank 300 is more suitable for pure off-road enthusiasts because of its simple and durable structure and can withstand greater impact. As can be seen from the market trendThe demand of more users is only concentrated on light off-road rather than heavy off-road, which belongs to a relatively niche market.
In addition, two models, Tank 500 New Energy and Beijing BJ40, also made it into the top five of the list, with sales reaching 4,790 units and 3,993 units respectively.
The sales of Leopard 8 and Haval H9 were both cold, and Ford Fierce Horse failed to break through 1,000 units.
The sales volume of Equation Leopard 8 is 2,463 units, which is far less popular than Leopard 5 because of its high positioning (official price: 379,800-407,800 yuan). The performance of Haval H9 is similar to that of Leopard 8, with a sales volume of 2,328 units.
From the performance of the top models on the list, it can be seen that BYD is obviously inferior to Great Wall Motor’s reputation and user base in the hard-core off-road market segment, and the latter has higher market recognition in the field of new energy.
Prado and Ford Fierce Horse are both in the middle of the list, with sales of 1,904 units and 880 units respectively, and their overall performance is average, which failed to arouse enthusiastic response in the market; The sales of Tank 700 New Energy and Haval H5 hovered around 700 units, and failed to gain a firm foothold in the market.
Looking forward to U8′ s market downturn, Hongqi Guoyao and Beijing BJ80 are both he is my brother.
It is worth noting that the market performance of high-end models looking up to U8 declined, with sales of only 278 units. At the same time, the sales of paladin and Warriors are less than 200 units, and their appeal in the current market environment is very limited.
The performance of the last three models on the list is very bleak. Among them, the territory only achieved 70 sets of sales in a single month, and Hongqi Guoyao faced more severe challenges, with sales only staying at 6 sets. Its "he is my brother" BJ80 was also in trouble, and the market response was quite cold. Only 4 sets were sold in November, which was completely marginalized by the market.
Conclusion:Faced with these models with poor market performance, consumers need to be more cautious before buying to ensure that they can make rational and wise decisions.
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