The Evening News will be closed on January 1st next year, becoming the first closed newspaper after the establishment of Shanghai Newspaper Group.

The Evening News, an urban evening newspaper under Jiefang Daily Newspaper Group, will be officially closed on January 1 next year, becoming the first newspaper to be closed after the establishment of Shanghai Newspaper Group.

On the afternoon of 23rd, Dongfang.com officially announced that the Evening News will be officially closed on New Year’s Day next year. This indicates that after the establishment of Shanghai Newspaper Group, the Shanghai newspaper industry shut down and turned to activities to start. According to the report of China News Network, the employees of Evening News will participate in the internal two-way selection of Shanghai Newspaper Group one after another, and the personnel placement will start tomorrow.

The staff of the Evening News revealed that Qiu Xin, Party Secretary and President of Shanghai Newspaper Group, announced the news at the staff meeting held that afternoon. According to insiders, at 10: 00 am on the 23rd, the operating company has announced its dissolution. At half past three in the afternoon, the Evening News held a closing meeting. According to the report of China News Network, the employees of Evening News will participate in the internal two-way selection of Shanghai Newspaper Group one after another, and the personnel placement will start tomorrow.

The front page of the Evening News published on December 23rd, 2013 will be closed on New Year’s Day next year.

Founded in Shanghai in 1999, Evening News is an urban evening newspaper under the newspaper group of Jiefang Daily. On October 28th, 2013, with the approval of the Shanghai Municipal Committee of the Communist Party of China, Jiefang Daily Newspaper Group and Wenhui Xinmin United Newspaper Group were integrated and reorganized to form Shanghai Newspaper Group. Evening News became the first newspaper to close after the establishment of the new group.

As soon as the news that the Morning News is about to close, the fate of other newspapers under the Shanghai Newspaper Group has attracted many speculations. According to the data, the Shanghai Newspaper Group consists of Wen Wei Po, Xinmin Evening News, Oriental Morning Post, Bund Pictorial, Jiefang Daily, Morning News, Evening News and Jiang Shen Service Herald. Among them, except Bund Pictorial and Jiang Shen Service Herald, the other six daily newspapers, morning newspapers and evening newspapers are the main distributors of distribution and advertising share in Shanghai, and they have also formed a certain competitive pattern.

On October 28th, 2013, Shanghai Newspaper Group was established and Han Zheng was unveiled.

In this regard, Wei Wuhui, a well-known media researcher at Shanghai Jiaotong University, analyzed that among the previous media in Shanghai, the Morning News of Jiefang Daily Newspaper Group and the Oriental Morning Post of Wenhui Xinmin Newspaper Group did not have the possibility of merging. "The profit of the morning paper is very high, second only to Xinmin Evening News, and Dongzao has a good reputation in Shanghai. Moreover, the positioning of Dongzao and Morning Post is also different. The Morning Post is positioned as a citizen reader and Dongzao is positioned as a senior intellectual, so there is no possibility of merger between them. " Wei Wu waved and said.

In Wei Wuhui’s view, the "cold winter" of the traditional media industry came as early as the middle of this year. According to the data of Shanghai Press and Publication Administration, the advertising revenue in Shanghai’s main media business in 2012 was 10% lower than that in 2011, and an "avalanche" occurred in 2013. "In 2008 and 2009, it can be said that the economy was depressed, and this year it can only be said that it is an inevitable trend of the decline of traditional media."

In addition, Zhang Zhian, deputy dean of the School of Communication and Design of Sun Yat-sen University, said that this is a wake-up call for practitioners of traditional media. Zhang Zhian said, "The closure of the Evening News has made some practitioners realize that they are no longer holding iron rice bowls. If you can’t adapt to the integration of reports and journalists in the new media environment, you will simply write news and comments, and you will be eliminated. "

(This article synthesizes news from China News Network, Nandu Network and Dongfang Network.)