Author | Cloud

"Besides NIO owners, who else would buy it?"

"Is it unreasonable for a brand that has just entered the mobile phone industry to sell for 6,899 yuan?"

"Is it meaningful to customize a mobile phone specifically for a car?"

As a car brand that continues to lose money and has not yet shown any signs of profitability, NIO’s mobile phone production is not news, but it has never been optimistic.

On September 21, after the official launch of NIO Phone, founder Li Bin was once again labeled as "not doing his job properly". He mentioned in an interview after the press conference that NIO’s mobile phone business team has as many as 500 people and invests 500 million yuan annually. The outside world’s skepticism about NIO’s business has reached its peak.

But NIO’s phone was robbed crazy by the owner. According to NIO co-founder and president Qin Lihong at the press conference,At present, the NIO mobile phone has been sold out without three-party channels, and the order is scheduled for December.

At least in the small circle of less than 400,000 NIO owners, the popularity of NIO Phone is not inferior to this year’s iPhone 15 series.

Obviously, making a mobile phone is another decision made by NIO after insisting on changing the battery and insisting on being a community. The outside world cannot understand it, and the car owner loves it.

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At the industry level, the "necessity" of car companies to make mobile phones has also been verified to a certain extent. Just before the Huawei conference that just topped the chart, Tan Benhong, chairperson and CEO of Avita Technology, also said on Weibo "spoiler" that Huawei and Avita jointly created Mate 60 Pro Avita Special Edition "is advancing rapidly".

Although Avita is a new car brand cooperated by Huawei, Ningde Times, and Changan Automobile, and "driver interconnection" is also Huawei’s strength, the trend of "making mobile phones for cars" has obviously been set off by NIO.

Zhang Junyi, a former managing partner of NIO Capital and a managing partner of Oliver Wyman, said:

"Li Bin’s work is good from a strategic perspective, but the matching of timing and funding is a matter of opinion, just like insisting on the power exchange model, the heavy operation of user companies, and the lack of investment in research and development. There are also many controversies, but the management of NIO still insists on doing it, and the user feedback is also very good."

What NIO and Li Bin do is often referred to as "business religion" – products and services are strongly bound, users are recruited with ideas, and users spontaneously expand.And is making a mobile phone a part of the realization of "doctrine" and the self-improvement of users, or is it a real and valuable enterprise decision?

The answer to this question lies in the hands of NIO’s owners.

NIO owner: You can buy it, it’s not too expensive

The biggest doubt about NIO’s mobile phones is that mobile phones are an industry where the annual shipments of mainstream brands are tens of millions, and the total number of NIO users is less than 400,000, of which 60% use iPhone – an ecological closed but complete product that is difficult to replace.

As a consultant in the new energy industry who owns Tesla, NIO, Ideal, Polaris, Volkswagen, and many other brands of electric vehicle products, and has worked in four car companies, Yiran was invited to participate in the NIO conference on September 21 and was one of the first contacts of NIO Phone.

At the same time, he is also one iPhone 60% of users, "For many users who already hold iPhone and Android, it may be easier to accept NIO phones, but I have only owned one phone for many years, and I am not willing to spend too much time managing the phone. So the process of NIO Phone becoming the second machine also needs to be adapted."

The reason why NIO’s NIO Phone is called the "Deluxe Edition Car Key" is because it enhances the experience unlike ordinary mobile phones, mainly focusing on the "UWB chip" and "SkyOS Tianshu" operating system standard on its new generation models.

Owners who use NIO Phone can unlock the vehicle more conveniently, stably and safely than other mobile phones, accurately locate the heating and ventilation massage control of each seat, and realize functions such as mobile phone doppelganger and application relay on the car. In addition, NIO also sets a separate vehicle control physical button for NIO Phone, which can call out the car control interface with one click.

Although most of the above features can be implemented by apps, using a NIO Phone is faster and smoother.

Although Yiran praised these features that NIO Phone can provide, he also made it clear that the biggest challenge for NIO to do mobile phone business lies in"Changing users’ past habits."…

For example, in actual use, the NIO App has not even solved the problem of dual end point login. If "dual users" log in to the brand account on the NIO Phone, the account of their original device will be offline, which is not friendly for users who have just started using dual phones.

For core community users who know NIO as well as Yiran, buying a NIO Phone is almost a "painless decision."

It can be seen in the NIO App that the user needs 4,900 yuan to make NIO’s intelligent assistant "NOMI" have a movable entity, another in-car AR product set "N-Box Enhanced Entertainment Host" is worth 4,600 yuan, and the "Moon Theme" kit of the "Blackened" Logo is priced at 4,500 yuan…

In the product series of this "high-end brand", the mobile phone priced at 6,499 yuan is a highly technical and cost-effective product.

A few years ago, when Luo Yonghao was still making mobile phones, he once expressed the opinion that "domestic mobile phones are all assembled except Huawei". Li Bin also said similar words at the press conference, but was pointed out by some users who paid attention to the "machine circle". It is also an indisputable fact that the vast majority of mobile phone brands follow the R & D rhythm of core component manufacturers such as Qualcomm and MediaTek to release products.

Zhang Junyi said that most mobile phone companies do not control the whole process by themselves, but the expectations of NIO users for NIO Phone are a "NIO phone", not a "NIO joint Android phone", although the first generation of mobile phones may not be sound and complete, but also reflects some of Li Bin’s ideas in user experience and technological innovation.

As a "super atypical NIO owner" – due to frequent business trips, the annual driving mileage of NIO is only more than 100 kilometers. Zhang Junyi has a stronger sense of the owner’s rights and ecological experience provided by NIO. "I believe that many people will choose NIO Phone based on ecology." Similarly, when Huawei and Porsche designed a joint name, many users who purchased related products were not Porsche owners, but they were also inspired by brand power to place orders.

In his opinion, as a portable social tool, the current pricing of NIO Phone is not "thrilling", and the mobile phone can also be used as a wearable device – such as the bracelet mentioned by management at the press conference, and the central existence of AR glasses that have been "in the car", "this is an ecosystem".

Due to the high-end brand positioning, many of NIO’s core users, like Yiran and Zhang Junyi, see things more from an "ecological" perspective and are less sensitive to price. Therefore, they have a smoother acceptance of NIO Phone.

But for the "silent majority" and some "swing users", "wait and see" is normal. Holding a Huawei Mate 40 Pro, the big reason (pseudonym) for the NIO brand has always maintained a "distant" relationship:

Does not care about the brand conference, the information update mainly from the owner group Fellow (service specialist), but recognized the service value of NIO, two years ago purchased the most top NIO models – plus "worry-free service" and "worry-free insurance" NIO ES8, priced at more than 600,000 yuan, when his other option is not yet domestic BMW X5, priced at about 700,000 yuan.

Da Zai is a representative of another type of car owner of NIO. They are "early adopter pioneer users" in second-tier cities, but they are not as strongly bound to the brand as NIO core users and are keen to recommend NIO to people around them. One of his friends was recommended by him to buy the NIO ES6, but in the end, because he was not used to the tram, he was persuaded to return to the oil car by battery life anxiety. Da Zai said:

"I feel okay with the car, the power change is very good, and I’m not worried about NIO going out of business, but I won’t recommend it to my friends again. As for the phone, I’ll consider it."

NIO is also "performance maximization through business collaboration", will Li Bin become the next Jia Yueting?

When it comes to NIO’s mobile phone layout, Zhang Junyi and Yiran both mentioned "ecology" and "security".

At present, there are three models of "Driver Connect".

One is the "Huawei Smart Choice" model:

Huawei does not directly build cars, but enters the "light asset" in charge of car design, research and development, and manages production to a certain extent. The Huawei Wenjie brand is a product of this model. The Wenjie model directly adopts the "Hongmeng" car machine, which can be highly interconnected with Huawei mobile phones. Avita, which belongs to the "HI (Huawei Inside) model", can also obtain similar capabilities and will launch a customized version of the mobile phone.

The second is the "Geely-Star Meizu" mode:

Geely Group through the acquisition of Meizu brand, using its mobile phone research and development capabilities to upgrade the car machine to empower, according to user and media feedback, the former car machine system has been greatly improved after Meizu intervention, Meizu mobile phone and Geely’s Lynk and Krypton brand interaction, has also approached the level of Huawei Hongmeng system.

The third is the "Driver in One" mode pioneered by NIO:

The mobile phone is completely led by the car OEM, and the brand is also consistent, so that the mobile phone can be customized to meet the needs of the intelligent car. It is foreseeable that if Xiaomi succeeds in building a car, MIUI will also realize the deep interaction between the car and the mobile phone. As the author of "Musk the Martian", Yiran said that Tesla is also likely to promote its own mobile phone business. At that time, Musk will further open up the content platform (X), portable smart end point and smart car end point, as well as the software ecosystem of Unicom.

But before these players who have landed or "seem reliable", LeTV was the first to come up with a "performance maximization through business collaboration" plan, and at the same time promote various smart end points and car manufacturing businesses. Therefore, after NIO’s decision to make mobile phones came out, there have been voices linking Li Bin with Jia Yueting, who has never returned to China.

But Li Bin himself obviously does not agree with such a judgment. After the press conference, he not only mentioned that the threshold for mobile phones is "not that high", but also regarded mobile phones as an easier business than cars. In short, NIO’s mobile phone is "high and low".

According to Yiran, NIO has discussed cooperation with some mainstream mobile phone manufacturers. But both sides have very important considerations for user experience, data security and channel interests, and it is difficult to coordinate. In the end, NIO decided to do it himself.

Specifically, at the executive level, NIO recruited Meitu Mobile Phone President Yin Shuijun and a group of executives under his command, and established a mobile phone team of about 500 people, investing 500 million yuan annually to share R & D resources with the car and machine.

In his opinion, the higher the brand positioning, the more stringent the user’s requirements for data security and user privacy will be, but a smooth experience requires data to get through, so NIO must be the safest to do it by itself."Of course, NIO’s mobile phone user scale is only a few tens of thousands of people, this business is destined to lose money, equal to the user experience blood transfusion."

Zhang Junyi, who had in-depth communication with Li Bin in the early days of NIO’s startup, mentioned that even though there are not many users of the brand at present, Li Bin, as an entrepreneur who studied sociology, "has an ideal social practice" – he hopes to use good service to attract customers, so that existing customers can influence and attract new customers. "This is the original intention of NIO that has not changed. They are dedicated to doing good for users, impressing users with sincerity and care, and forming a positive energy community."

It is worth mentioning that, despite the extensive discussion on the NIO Phone, the press conference on September 21 was not dedicated to this "water testing" product, but a conference that comprehensively introduced the research results of NIO technology and was named "NIO IN".

Hoping to promote the inherent and R & D strength of the NIO brand to users, NIO’s self-developed lidar main control chip "Yang Jian" was also launched, which is another product of NIO’s "From 0 to 1".

It is understood that there are many voices inside and outside NIO suggesting that brands should communicate and tell stories at the technical level to "justify" the high R & D expenses in the financial report – they are spent on self-developed motors, batteries, chips and many other core components. If successful, it will build a deeper moat for the brand and help NIO cope with the "knockout" of the new energy market in the next decade.

Conclusion: After mobile phones, car companies have to sell cars

NIO is the target of many new car brands.

Geely’s polar krypton brand almost replicates NIO in marketing and user operation, and also uses a lot of NIO talents; other brands cannot avoid NIO’s methodology when doing community and service; China’s power exchange system, starting from NIO, currently SAIC, BYD and other large groups are also trying to join.

But for the time being, no car company will fully apply the "NIO solution", and the reason is also very simple:

As an independent car company, it has been in business for ten years and has sold nearly 400,000 cars, but there is no sign of profitability, and there are often "religious brand communication" that "I don’t understand it outside the circle, but I love it inside the circle". Public opinion is polarized.

Compared with the ideal, NIO’s sales are climbing too slowly. The "throne" that used to be the "highest-end new energy brand" is almost untenable after the launch of BYD’s "Look Up" brand. The service system that once made NIO proud has also deteriorated in the process of further user growth.

Li Bin mentioned several times before and after the press conference that although business expansion is within control, NIO’s organizational and management capabilities do have shortcomings that need to be filled.

A NIO internal staff responsible for technology-related work said that for the mobile phone business, he held a "unclear and uncertain" state, and he was noncommittal about Li Bin’s decision to invest heavily in mobile phones because it was too far from his work.

He Xiaopeng once asked someone to give Li Bin a message, advising him to invest cautiously and spend cautiously. The former "learned from the pain" after the pricing turmoil of G9, revolutionized the organizational structure, reduced the price of the product, and the sales volume recovered immediately. Only then did the advantages of intelligent driving technology that had been heavily invested in really begin to take effect.

However, people who are familiar with Li Bin and care about NIO often highly appreciate the founder’s strategic vision, which is in sharp contrast to the lack of understanding from the outside world and the unattractive figures on the financial report.

Perhaps, the distance from strategy to tactics, from thinking to landing, is the distance between the vision of the NIO brand and the reality of making money back. The NIO Phone will not crush NIO, but it will not make NIO "one step to the sky."

Qin Lihong once said that NIO’s current heavy investment is "paying tuition fees", but in China, "getting grades" is sometimes more important than "having a process". In addition to "ecology", another consensus between Yiran and Zhang Junyi is:

Selling more cars is the most important thing for NIO.

1905 movie network news On July 20, the film set for July 29 officially opened for pre-sale, and at the same time, the director’s special was exposed to reveal the creative world of the three masters, and to provide audiences with a glimpse of the ideas and anecdotes behind the scenes of the film.

The film brings together seven master-level directors from Hong Kong to create a unique era. The film includes seven independent units of Samuel Hung’s "Practice", "Principal", "Farewell Night", Yuan Heping’s "Return", "Gold Everywhere", "Lost" and Tsui Hark’s "Deep Dialogue", just like a style picture of the Pearl of the Orient.

Hong Jinbao dreams of being a teenager, reappearing the years of great kung fu

In "The Seven," where he has worked as an actor, director, and movement director for 50 years, he once again chose the kung fu theme "Practice," which tells the story of how a group of children who practiced on the rooftop in the 1950s worked hard and gained hope.

"Practice" is the epitome of Hong Jinbao’s true experience. In the production of the special, he recalled the experience of learning martial arts as a child. He bluntly said that the master is a very strict person, and those who catch the lazy practice will be severely punished. When he grows up, he realizes that it is this kind of strictness that has helped him succeed. In the film, there is the story of the inheritance of kung fu by masters and apprentices. Outside the film, there are good stories about the inheritance of father and son. Hong Tianming, as the star of the film directed by his father, Hong Jinbao, and played the master of Hong Jinbao when he was a teenager, added more special meaning to "Practice".

Yuan Heping showed warmth and told the story of the contradictions and reconciliation between the two generations

In "The Seven", Yuan Heping did not choose the narrative framework of an action movie, but instead used kung fu as the clue of the film, telling a warm family story through "Return".

In Yuan Heping’s opinion, there are inevitable conflicts between families, and they should all be considerate and tolerant of each other. "Return" is such a film about differences and reconciliation between relatives. Kung fu is still an important element in the film, and this is the field that Yuan Heping has been focusing on. When talking about the current situation of action movies, he lamented that most directors are unwilling to make kung fu movies, and actors do not want to take such scenes. There is a situation where talents are not accepted. Even if he has some regrets about the current situation, Yuan Heping still believes that from the script level to the technical level, the film is improving every year, and he is optimistic about the future of the film.

Tsui Hark keeps his humor and focuses on the topic of future world filmmakers

In "The Seven," Tsui Hark directs the "Deep Dialogue" unit, the story shows the wild imagination, through a dialogue that takes place in a mental hospital, thinking about the filmmaker’s self-identity.

In the special issue, Tsui Hark also interpreted "Deep Dialogue". He said that whether it is to pay tribute to friendship or to have fun together, he wants to tell the world of filmmakers through this story, so he placed a lot of interesting stories related to filmmakers, hoping that the audience will come up with their own answers after watching the film. In Tsui Hark’s heart, "The Seven" gathers seven Hong Kong directors, which is a memorable event and has very precious significance.

It is reported that the film will be released in mainland China on July 29, and the national pre-sale activities have been launched in full swing.

　 　 1905 movie network feature At many press conferences, Huang Xiaoming and Yang Mi were referred to as "national cp" by the propagandists, or some people would be a little dissatisfied to see such a big name, but regardless of whether the screen couple they formed was a good match or not, looking back at the years of hard work in the entertainment industry, the two still have a "fate".

　 　 In Zhang Ji’s version of "The Condor Heroes", Huang Xiaoming misses a group of women for life, and Yang Mi plays the infatuated little Guo Xiang. At that time, Yang Mi was still in school, and in the play, he called Huang Xiaoming "big brother" one by one, and occasionally his parents would come to visit the class during filming. After so many years, Yang Mi and Huang Xiaoming had never worked together again, but both of them had experienced various "spiritual tempering" from "being hacked" to "self-hacking". Now Yang Mi could casually tease the "foot odor" meme, and Huang Xiaoming would always use "making too much trouble" to recall his "black history"…

　 　 Until the two partnered again in "Why Sheng Xiao Mo" and became the male and female protagonists in the story of the "overbearing president" at the originator level, years of friendship and each other’s experience allowed them to seize the opportunity to black each other. During the interview, the two sat side by side. When Huang Xiaoming was reasoning for a long time, Yang Mi was next to him imitating his gestures. After he finished speaking, Yang Mi also said: If he were to chat with me, he would definitely be interrupted by me in less than a minute.

　 　 Don’t look at Huang Xiaoming as a senior brother of the film school and the "big brother" in "The Heroes of the Condor", Yang Mi is several steps ahead of him on the road of life: at present, Yang Mi is guarding Liu Kaiwei and Xiao Nuomi’s family of three, and Huang Xiaoming is still showing his love with Angelababy all day long. Yang Mi said that "Uncle Liu" is a gentle and considerate man. Under such care, although she became a mother, her mentality will always be a girl; Huang Xiaoming himself is actually a little anxious: it is time to get married and have children. I don’t want my children to be young when I am in my seventies and eighties.

　 　 But when it comes to the word "domineering president", as the most Jacques-Su-like actor in China, Huang Xiaoming immediately starts to play the role: "You have to impose your kindness on her, whether she accepts it or not."

　 　 These days, celebrities are too good at finding trouble for themselves.

interview transcript

　 　 1905 Movie Network: Is this style still taking the luxurious route?

　 　 Yang Mi: Not luxurious, our play is really not luxurious.

　 　 Huang Xiaoming: Yes, we are more realistic and not so beautiful. A lawyer has the identity of a lawyer, and he must wear the clothes he should wear. Zhao Mosheng also has her identity, but I still think that from the point of view of the girls, the style is still good-looking.

　 　 1905 Movie Network: Yang Mi has seen big scenes in it. Will he feel a lot simpler this time?

　 　 Yang Mi: You mean Brother Xiaoming has never seen a big scene?

　 　 Huang Xiaoming: I admit, I really haven’t seen any big scenes. It’s just a suit, it’s very boring, very boring…

　 　 Yang Mi: Eh! English! English!

　 　 Huang Xiaoming: Yes! English is so good~

　 　 1905 Movie Network: Has Yang Mi read the novel "Why Sheng Xiao Mo" before?

　 　 Yang Mi: Actually, I read it a long time ago, because I like reading novels in my life. After I knew I was going to shoot it, I watched it again, and I also talked to Tang Yan about this play. In fact, there was no communication on how to act, but just how the character was and everyone’s understanding.

　 　 1905 Movie Network: You always seem to be able to play the heroine of the novel that girls love to fantasize about.

　 　 Yang Mi: (with a shy face) How can it always be…

　 　 Huang Xiaoming: Yes! You summed it up right! Her appearance is typical of many heroines in novels. Maybe it’s because of her personality. I think an actor who creates a character must first be particularly suitable for this role, and her acting skills also make this character particularly full. The reason for the success of many movies and TV dramas must also be the credit of the male and female protagonists. Yang Mi is such an actor.

　 　 (At this moment, Yang Mi has been imitating Huang Xiaoming’s gestures when speaking.)

　 　 1905 Movie Network: Do you like to make fun of some of Huang Xiaoming’s signature moves?

　 　 Yang Mi: Because the two of us are too familiar, I wouldn’t dare to change others. Brother Xiaoming is a particularly tolerant person. I called him big brother when I was a child. He has never had a temper with me, no matter how much I run on him.

　 　 1905 Movie Network: After that, Huang Xiaoming seems to have played this "handsome" role again.

　 　 Huang Xiaoming: I’m not as serious as I used to be. As a person who came out of the film school, I always think that big movies are my destination. But at the beginning of making movies, I can’t get good roles. Later, when I want to break through, I will choose roles that are not handsome. Maybe I didn’t do well enough. Sorry for polluting everyone’s eyes. That was my mistake. Just like when you are a reporter, you may not be the best one, but you are still working hard. I am the same as everyone else. Maybe everyone doesn’t like the characters I play, but I worked hard and I broke through. Now "Why Sheng Xiao Mo" I really like this novel and the character He Yichen. As Yang Mi said, just do what you like. Life is not long, and it is very important to do what you like…

　 　 Yang Mi: I wouldn’t give him such a long time to chat with me. Maybe he was interrupted by me in less than a minute.

　 　 1905 Movie Network: What kind of character do you think He Yichen is when you read the novel?

　 　 Yang Mi: "Why Sheng Xiao Mo" is considered the originator of the overbearing president! When we were filming, we also read the script and read the novel, hoping to achieve the role in everyone’s mind.

　 　 Is Huang Xiaoming a domineering CEO in his life? He seems to be quite obedient in front of Baby.

　 　 Huang Xiaoming: (Seriously) It’s like this, that’s one side, and at the same time, I will also impose some arrangements and surprises on her, which is also a manifestation of domineering. You should impose your kindness on her, whether she accepts it or not, men should be like this, girls like surprises.

　 　 Yang Mi: (earnest) You understand women too well.

　 　 1905 Movie Network: Does Yang Mi like this type?

　 　 Yang Mi: I like the kind of boy like our Uncle Liu~ He is a gentle and considerate man who helps you think about and take good care of everything.

　 　 1905 Movie Network: When you read a novel, don’t you fantasize about being beaten by the male protagonist or something?

　 　 Yang Mi: I just fantasize about being beaten by the wall, so what have I become! (laughs)

　 　 1905 Movie Network: Is it because after becoming a mother, the mentality is not so girly?

　 　 Yang Mi: I have always been a girl! Because Uncle Liu has always protected me well, I have always been very young mentally.

　 　 1905 Movie Network: Now people all over the country are anxious about Huang Xiaoming’s marriage. Will you urge him as a past person?

　 　 Yang Mi: No, no, I’m talking about what he’s doing, what does it have to do with me…

　 　 Huang Xiaoming: That’s right! Whether I get married or not has something to do with her!

　 　 1905 Movie Network: Looking at Yang Midu’s family of three and happy, aren’t you in a hurry?

　 　 Huang Xiaoming: It’s alright. After all, it’s time to get married and have children. After all, I’m old, and I don’t want to wait until I’m in my seventies and eighties when my children are still very young.

　 　 1905 Movie Network: You two seem to be typical examples of mainland actors and actresses who have been on the road of self-destruction for a long time.

　 　 Huang Xiaoming: It has started, and it will go further and further.

　 　 Yang Mi: I can help hack him! I came up with a lot of jokes on the set.

　 　 1905 Movie Network: Which of you is stronger at heart?

　 　 Huang Xiaoming: It must be her! At a young age, I also want to learn from her.

　 　 Yang Mi: If you say that again, I should kneel down and draw…

　 　 1905 Movie Network: Compared with the TV series version, what are your chances of winning?

　 　 Huang Xiaoming: We don’t PK, we just work hard. (Yang Mi repeats this sentence on the side) Zhong Hanliang’s performance is really good, and there are things worth learning from. This is a sensitive topic. To put it bluntly, the entertainment industry is a big cake. You can’t finish it alone. Let’s eat it together.

　 　 Yang Mi: Actually, Tang Yan and I don’t care about each other’s performances in private. There are so many roles. If I don’t play, you can do it. If you don’t play, there are others. Just like when we held a press conference today, a reporter said that there were four movies promoting at the same time in one day. I think this kind of competition is healthy.

On February 17th, a video about a BYD new energy vehicle exploding and burning on a trailer in Yantai, Shandong Province was circulated on the Internet. According to the video, the towed car on the trailer started to emit smoke, then sparks began to flash at the bottom of the car, accompanied by crackling explosions, and finally it began to burn violently, and the whole car was quickly burned beyond recognition.

BYD Tang DM-i exploded and caught fire during consignment.

According to eyewitnesses, the incident occurred at about 1:10 pm on the 17th, near the East Yard of yantai mountain hospital, Guanhai Road, lai shan. At the time of the incident, the trailer was waiting for the green light at the intersection, but the bottom of BYD’s new energy vehicle towed by the car suddenly splashed with sparks, and there was a crackling explosion. Then smoke billowed, which ignited a fire, instantly wrapping the car body, and the car owners in the same industry drove away. At the critical moment, a nearby sprinkler arrived in time to put out the fire, and the fire was completely extinguished by the firefighters who followed, but at this time, this new energy vehicle had been burned to only one body.

At the scene of the accident, Yantai fire rescuers who came out to the police rescue told the verification media that fortunately there was no one in the car at that time and the cause of the fire was under investigation. BYD’s official customer service only said in the next day’s inquiry that the relevant information has not been received, and the specific reasons are still unknown, and it is necessary to wait for the investigation results to determine.

At present, it is not clear whether the car was consigned after the accident or failed to be consigned by itself, so it is impossible to analyze and define the main causes of its spontaneous combustion and fire. However, according to the live video, it can be found that sparks are constantly flashing at the bottom of the vehicle and crackling explosions are heard at the initial stage of the fire. From this, it can be roughly determined that the battery is indispensable for the violent combustion, and even the fire site may be the battery.

Judging from the body of the live video, it should be BYD Tang’s 2021 DM-i model that caught fire. The car was officially launched during the Shanghai Auto Show in April 2021. There are three models in total, and the price range is 189,800-216,800 yuan.

Tang DM-i is a heavyweight model introduced by BYD to replace the fuel version. According to the official statement, "it took nine years to finally produce this subversive model of Pratt & Whitney Volkswagen". The car is equipped with BYD plug-in hybrid system, which is composed of a turbo-charged 1.5Ti high-efficiency engine dedicated to Xiaoyun-plug-in hybrid of Miller cycle and an EHS electric hybrid system, and adopts Ferrous lithium phosphate "blade" battery dedicated to BYD hybrid.

Blade battery is an innovative product that BYD is proud of in the field of power battery. Tang DM-i is equipped with a power Ferrous lithium phosphate "blade" battery, which is different from the lamination process of BYD EV models, and adopts a winding process. Each group of blade batteries has a biscuit-shaped pole core, and a plurality of battery cells are integrated in series inside each pole core, while the whole battery pack is composed of a plurality of pole cores connected in series, and finally packaged into a "blade" battery. One of the outstanding advantages of this battery is that its heat dissipation capacity is good, and the battery uses Ferrous lithium phosphate as the positive electrode, so its performance is relatively stable, so its safety factor is relatively high in theory.

It is precisely because of this that Wang Chuanfu, Chairman and President of BYD’s Board of Directors, once said at the super conference of "Blade battery is unsheathed and safe in the world" on March 29, 2020, "Blade battery embodies BYD’s determination to completely end the safety pain point of new energy vehicles, and it will redefine the safety standard of new energy vehicles." "New energy vehicles equipped with blade batteries will completely erase the word spontaneous combustion from the dictionary of new energy vehicles."

BYD’s "blade" battery became famous in the first world war because of the puncture experiment, and it was spread in the industry. Later, it was fully promoted and applied in all models of BYD’s new energy, and made great contributions to BYD. Supposedly, such an innovative product should completely reassure consumers, but the reality is somewhat embarrassing for Boss Wang.

In fact, not only BYD Tang DM-i, but also Han DM-i, BYD e6, BYD e2, Qin Pro, Yuan EV, Song Pro DM-i, Seals and Dolphins. Just search the network news, and you will find that BYD’s new energy series vehicles have had fire or spontaneous combustion accidents, and some vehicles are still relatively frequent, and they have emerged from time to time on the network.

Original sin or quality problems in key parts

Take the protagonist Tang DM-i as an example. In recent years, spontaneous combustion accidents are not uncommon. For example, on January 26, 2022, some netizens broke the news that a BYD Tang DM-i in Shanghai caught fire on the way to the trailer. This is really a coincidence. The situation is so similar to this accident that Xiaobian thought it was the same incident at first, and then carefully identified the license plate number and confirmed that it was two accidents. This accident eventually led to the complete burning of the car.

Also in Shanghai, on March 19th, one month later, it was revealed that the BYD Tang DM-i newly mentioned by a car advocate in Shanghai spontaneously ignited in the parking space of the community. According to the information provided by the owner and the chat record, the car caught fire at around 5 am that day, which caused the car next to it to be burned to varying degrees. According to the owner, the car was not charged at that time, but just parked there.

This is only a corner of Shanghai, and it is only a short period of incomplete online exposure news. Search those online news that have not been deleted, and you will find that BYD Tang DM-i spontaneous combustion accidents are all over the place, and there are many more.

Objectively speaking, with the widespread use of new energy vehicles, fire accidents are indeed rising. According to the statistics of the Fire and Rescue Bureau of the Emergency Management Department, in 2021, there were 3,000 fire accidents in new energy vehicles nationwide. It seems inevitable that a hot-selling new energy vehicle will have some spontaneous combustion accidents, but the mistake is that BYD Wang’s boss should not talk too much.

What’s more, such an accident is a very disturbing disaster for any individual consumer. If there are casualties in the accident, it will be a family tragedy. Therefore, it is necessary to explore the causes of spontaneous combustion of BYD Tang DM-i, even Qin Pro, Yuan EV, Song Pro DM-i and so on.

On April 29th, 2022, a recall notice issued by the State Administration of Markets indicated that 9663 Tang DM models produced from September 2nd, 2021 to March 14th, 2022 would be recalled from now on. The reason for the recall is that the installation surface of the battery pack trays of these vehicles is uneven due to manufacturing reasons, and there is a risk of water ingress. "This may cause the electrical circuit of the power battery system to fail. In extreme cases, there is a risk of thermal runaway of the power battery, which poses a safety hazard."

On July 29th, 2022, another recall notice issued by the State Administration of Markets revealed that BYD had expanded the recall scope of Tang DM and decided to recall 52,928 Tang DM electric vehicles produced from April 5th, 2021 to April 18th, 2022 from now on. The reason for the recall is that "some vehicle power battery pack trays are at risk of water ingress, which may cause arcing in the high-voltage system and pose a safety hazard."

In fact, people who don’t understand these technical terms, whether it’s thermal runaway or high-voltage system arcing, may not be too concerned. But in other words, if the common people can understand it, it is: the battery is overheated to the limit, which will cause the battery to burn or explode; As for the high-voltage system, it is simpler to pull the arc. Have you ever seen the transformer switch on? "Zizi" sparks with lightning all the way, and the high-temperature arc generated by high voltage and high current can ignite the surrounding combustible materials in an instant.

Therefore, judging from the spontaneous combustion accidents of DM-i in Tang Dynasty, although BYD conducted cold treatment in most cases afterwards, and did not give specific reasons and follow-up news, it is not difficult to find from the official announcement that the quality control of DM-i in BYD Tang did have serious problems that might lead to spontaneous combustion, so that it had to start a recall.

Returning to this consignment spontaneous combustion accident, although the specific reasons are still under investigation, consumers can also reasonably doubt their quality control. In fact, we fully understand consumers’ concern about safety, but we don’t pay so much attention to the cause or process of the accident. Because no matter whether you are short-circuited, flooded, uneven or out of control, as long as your results lead to fire, spontaneous combustion or explosion, there is virtually no difference to consumers-from car burning to "human purgatory (if you can’t run away)".

As a leading new energy vehicle company, we should pay more attention to the reasonable concerns of consumers, especially the safety concerns, and we should not be negligent. After all, vehicle safety involves many aspects, not only batteries, but also supporting systems, body structure, etc. It is an organic whole, and no one can neglect it. If the quality control is neglected, it can also lead to the abandonment of all previous efforts. Therefore, BYD needs to make more efforts in product line quality control and ex-factory quality inspection.

On April 25th, the Beijing Auto Show was reopened after several years. The localization of auto software and AI-led autonomous driving technology has become the focus of multinational auto manufacturers and supply chain enterprises.

Huawei’s Gankun smart car solution debuted at the Beijing Auto Show for the first time, attracting executives from many multinational auto manufacturers to visit. According to sources, Huawei is expected to authorize advanced assisted driving (ADAS) solutions to multinational car companies to land in China, and the specific cooperation mode is still under discussion.

On the other hand, due to the rapid iterative demand of China electric vehicle manufacturers for autonomous driving technology and the trend of going out to sea, European and American automobile suppliers are also aiming at autonomous drivingartificial intelligenceBusiness opportunities generated by technology in the automotive field.

Autopilot has become a key function to boost sales.

Although the price war of electric vehicles has intensified, with China consumers increasingly seeking high-tech functions when choosing cars, domestic automobile manufacturers have promised to invest heavily in technological innovation. AI technology, including autonomous driving, is also the focus of future competition among China automobile manufacturers.

China, a global automotive technology supplier, and Yang Xiaoming, president of Asia-Pacific region, told the First Financial Reporter on the eve of the Beijing Auto Show: "The iteration speed of products in China’s automotive market is far ahead of other regions in the world, especially in electrification and intelligence, such as advanced driver assistance."

Stephen Dyer, the co-head of research institute Ai Ruibo in Greater China and the head of automobile consulting business in Asia, told the China Business News after watching the Beijing Auto Show: "Obviously, many China automakers regard advanced assisted driving technology as a key function to boost sales."

Dai Jiahui pointed out that Ai Ruibo’s recent global electric vehicle survey confirmed that China consumers really care about these functions. "China Automobile Factory is unique in that it can deploy a wider range of ADAS functions at a lower cost than foreign brands."

withXPENG MotorsFor example, He Xiaopeng, the founder and CEO of the company, said that from next month, its software and upgrade will enter an "accelerated cycle", and he also hoped that the application scope of its software platform could be extended to other Asian countries and Europe.

Earlier this year, it has indicated that it plans to recruit 4,000 employees this year and invest 3.5 billion yuan in areas such as autonomous driving.

Last month, Xpeng Motors said that it was upgrading its driver assistance software, and planned to provide all autopilot functions to drivers all over China in 2024. XNGP advanced driver assistance system in Xpeng Motors andXiaomi automobileNOA is related toTeslaThe fully automatic driving technology FSD is similar.

The German Volkswagen Group holds nearly 5% of the shares in Xpeng Motors. Volkswagen is also cooperating with Xpeng Motors to develop a new intelligent electric vehicle architecture, so as to produce new electric vehicles with more economic benefits.

Lei Jun, the founder of Xiaomi, also recently proposed that the goal of Xiaomi’s intelligent driving is to become the first echelon in 2024. He said that Xiaomi SU7 series models will all support NOA and parking service functions of the advanced assisted driving system on the expressway, and the city NOA is planned to be opened nationwide in August.

Multinational suppliers increase R&D investment in China.

An Bofu’s important customers in the world include multinational automobile manufacturers. Yang Xiaoming said that in order to further meet the needs of China automobile manufacturers for innovative technologies, Amber is considering setting up the first artificial intelligence center in China to increase the strategic layout of China market localization; On the other hand, Amber is also using its global data in the field of intelligent driving to empower China automobile manufacturers to go to sea.

In fiscal year 2023, the sales of China region of Ampofo increased by 12%, and the Asia-Pacific region, including China, contributed 28% of the global net sales of Ampofo. Yang Xiaoming said that Amber China will achieve 50% business growth in the next five years, and a large part of the sales growth will come from expanding cooperation with independent brands in China. He predicted that the business related to China manufacturers will reach 70% in five years.

"Our R&D investment in China will continue to increase. On the one hand, we are increasing the number of software engineers in China R&D Center, and at the same time, we are beginning to implement some forward-looking research in China. In the past, these studies were often placed abroad, and now we will also consider China as the first application site." Yang Xiaoming told the First Financial Reporter.

When talking about what role the artificial intelligence center in China will play in the world in the future, he said: "This artificial intelligence center will test a lot of data, and integrate artificial intelligence into the R&D process of our intelligent cars, greatly improving the R&D speed. These are also the requirements of our customers in China, which can better serve the global business of these enterprises."

Before the end of last year, ZF, a German automotive technology supplier, successfully obtained the Group’s first L4 autopilot test license in China. The company said that this will accelerate the localization development, testing and iteration of autonomous driving technology.

The First Financial Reporter learned that ZF has also increased its investment in R&D in China in recent years, including setting up an autonomous driving team in China, including investing in forward-looking technical research.

Multinational supplier overweightChina softwareLocal technology research and development is also due to the rapid rise of local suppliers. Industry insiders revealed to the First Financial Reporter that many multinational auto giants expressed interest in Huawei’s leading ADAS system. If Huawei’s smart car solution is finally licensed to multinational automobile manufacturers, it will not only help overseas automobile brands to accelerate their entry into the field of autonomous driving in China, but also mean that Huawei will have the opportunity to compete with top automotive technology suppliers Bosch and Continental Group.

A technical person in charge of Huawei’s intelligent driving related products did not comment on the details of the current negotiations between Huawei’s ADAS system and multinational automakers to the First Financial Reporter. "We can’t say anything that the company hasn’t released." He said.

Cross-border flow of automobile data attracts attention.

Dai Jiahui of Ai Ruibo told China Business News: "Multinational automobile manufacturers, especially European automobile manufacturers seem to realize that the development speed of China’s ADAS technology providers is much faster than that of European and American companies, which will also prompt some multinational companies to seek a system purchase or lease agreement with China’s ADAS suppliers for sharing. This business model is beneficial to both sides."

Francois Provost, head of purchasing and partner of French automaker Renault, said in a post on LinkedIn on Friday: "Luca de Meo, CEO of Renault, and China.Li AutoAnd Xiaomi held talks on electric and smart car technology. "This will also open the door for potential technical cooperation between the two sides.

As the global automotive technology supply chain tends to converge, cross-border flows such as data have also attracted great attention from the market. Yang Xiaoming told China Business News that the cross-border flow of data is important to promote the development of global autonomous driving technology.

"In the past, we used R&D data from Europe and the United States to support the landing of smart cars in China. As China automobile manufacturers speed up going to sea, we also hope that we can use the data trained in China to help them land overseas, but this still faces the bottleneck of data supervision." Yang Xiaoming said.

He stressed that data compliance is very important. At present, Amber is actively communicating with relevant institutions to clarify which intelligent networked automobile data can be shared and take advantage of its global data network.

"Recently, we have seen very good signs, and the regulatory authorities have given some clear instructions on data sharing, so that multinational companies like Amber can take advantage of our global data and train the software designed by China more quickly under the premise of legal compliance to help China automobile manufacturers who need to go to sea achieve their goals." He told the first financial reporter.

Recently, CEO Musk said on social platforms,TeslaFSD is expected to be implemented in China soon. In this regard, Yang Xiaoming told the First Financial Reporter: "If the new autopilot software can enter China, it will also promote the progress and development of the overall autopilot technology in China, because we can learn from better experience."

In the eyes of some insiders, the entry of FSD into China will still be a gradual process. Dai Jiahui told China Business News: "We have seen that the global autonomous driving function and autonomous level are gradually increasing, and China has adopted these technologies very quickly. However, I expect that the gradual increase of automatic driving function will become the main development path, rather than achieving a leap in fully automatic driving technology at one time. "

　　Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

　　The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

　　Webpage screenshot

　　Specifically, the Measures make the following provisions:

　　These advertisements are prohibited from being published.

　　— — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

　　It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

　　— — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

　　When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

　　— — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

　　These advertisements are subject to censorship.

　　Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

　　Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

　　Advertisers shall clearly indicate "advertising"

　　Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

　　For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

　　Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

　　Who is responsible for the authenticity of the advertising content?

　　Advertisers should be responsible for the authenticity of Internet advertising content.

　　When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

　　Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

　　Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

　　When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

　　How to standardize "live broadcast with goods"?

　　Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

　　If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

　　Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

　　Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

　　"Make sure to close with one button"

　　When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

　　(1) The advertisement can only be closed if there is no closing sign or the time is over;

　　(two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

　　(three) to close the advertisement, it must be clicked twice or more;

　　(four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

　　(five) other acts that affect the one-button closure.

　　The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

　　Do not mislead users to browse advertisements in these ways.

　　Do not cheat or mislead users to click or browse advertisements in the following ways:

　　(a) false system or software update, error reporting, cleaning, notification and other tips;

　　(two) false signs such as playing, starting, pausing, stopping and returning;

　　(3) False reward promises;

　　(four) other ways to deceive and mislead users to click and browse advertisements.

　　It shall not affect the normal use of the network by users.

　　The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

　　Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

Mercedes-Benz E300 is a hybrid vehicle, which is excellent in energy saving and equipped with a 2.0T turbocharged engine, making it easy to drive. The driving experience of this car has always been the characteristic of Mercedes-Benz, which can bring excellent comfort experience whether driving or riding.

Mercedes-Benz E300L is a car specially built for China market, and its extended wheelbase fully meets the needs of domestic users. The domestic version of this car will provide a more competitive price, which is more advantageous than the imported version.

The wheelbase of the new generation Mercedes-Benz E-Class will be lengthened by 14cm, from 2874mm to 3014 mm.. In terms of power, although it has not yet been determined whether the E300 CGI engine will be installed, it is likely to be a 1.8L CGI turbocharged engine, and low-displacement vehicles such as E200 and E260 will be introduced in the future.

The configuration of Mercedes-Benz E300 is also very luxurious, including the interior atmosphere lights on Mercedes-Benz S-Class, which can provide better lighting effect. In addition, the headlights will automatically adjust the brightness according to the external environment, which is better than the lighting effect of Audi A6.

In terms of appearance, Mercedes-Benz E300L has a length of 5065mm and a mass of 1.8 tons. The LED headlights on the front of the car are particularly obvious. The chrome-plated decorative strip on the front fence is one of the signs to distinguish the models. The rear fender has an aluminum alloy decorative strip extending backwards, which represents the extended design of this car.

A few days ago, we learned from relevant channels that the new modelTang is expected to be officially unveiled in August this year, and the new car will be adjusted in appearance and interior. It is understood that,Tang introduced three power forms: fuel version, plug-in hybrid version and pure electric version for consumers to choose from.

The picture is as follows:Automobile 2019 Tang DM

In terms of appearance, cashTang adopted the family-style "Dragon Face" design language in appearance, and there are design differences between the fuel version and the new energy version. ready moneyTang Fuel Edition is equipped with a 2.0T engine and matched with a 6-speed automatic manual transmission.Tang DM version is equipped with a powertrain with a 2.0T turbocharged engine and a rear motor. In terms of transmission, it is matched with a 6-speed dual-clutch gearbox and provides intelligent electric four-wheel drive;There are two cruising versions of the Tang Chun electric version, and the cruising range of NEDC is 500km and 520km respectively.

Recently, with the sharp drop in the national temperature, the old problem that the battery life of electric vehicles has been greatly reduced has begun to appear again, and it has been denounced by the people all over the country on the Internet, involving almost all electric vehicle brands, especially Wuling, MODEL3 and Han, which are in the front row of sales.

Among the numerous crusades, there is a Shanxi netizen whose net name is "Handsome Brother". He broke the news that he bought the Han EV with a long battery life of one and a half months, and only ran for 230 kilometers from full charge to 5% left, which was nearly two-thirds less than the battery life of 605 kilometers.

Judging from the screenshot of the post, the post has a lot of traffic, with 352 likes and 1044 comments. Many people think that the attenuation of power battery actually reaches 62%. The author also thinks this data is incredible. After reading many articles, many people have got the concept wrong.

The author has been focusing on new energy vehicles for many years, and is very aware of the three killers that affect the battery life: battery attenuation, low-temperature activity of batteries, and high power consumption of heating and air conditioning. The battery life of a series of well-known electric vehicles that have been exposed recently is actually caused by the joint action of the three.

First, battery attenuation:

At present, the technology of power battery is very mature, and the attenuation of battery in normal use is actually very low. As long as it is used according to the instructions, the natural attenuation of battery is within the controllable range, and it can almost be used for vehicle scrapping.

Second, the low-temperature activity of the battery is reduced:

The research data show that at 0℃, the capacity of Ferrous lithium phosphate power battery is only 88% of that at 25℃, which is 12% lower. The reason is that power batteries are basically lithium-ion batteries, and the activity of lithium-ion will decrease at low temperature, and the lower the temperature, the lower the activity.

Third, heating and air conditioning power consumption:

Electric vehicles run on power batteries. Apart from the controllable attenuation and activity reduction, the power consumption of heating and air conditioning can be said to be the biggest culprit in reducing the battery life of electric vehicles. Taking the actual measurement by netizens as an example, Han EV heating and air conditioning is used at about 0 degrees, about 4KW/ hour for the first hour and about 2KW/ hour for continuous use.

Understand the above concepts, and then look at the use of Han EV of Shanxi car owner "handsome brother", which is easy to understand.

Some media reported that the owner used heating and air conditioning when driving. This is understandable. In November, the average daily temperature in Shanxi is about 5 degrees. If you don’t turn on the air conditioner, your hands will be stiff.

There is another detail in the post of "Handsome Brother": "I took the car with full electricity at the end of October, and now I have rushed twice, driving a total of 744 kilometers. After reading the posting time, on November 27, everyone should understand.

According to the owner, he charged the battery three times in a month or so, with a total journey of 744 kilometers and an average battery life of 248 kilometers, which is really consistent with the last time he said that he only ran 230 kilometers.

However, I noticed another data: "handsome brother" traveled 744 kilometers a month, with an average of 24.8 kilometers a day. This data is not high, which represents the daily driving of the vast majority of car owners and is basically equivalent to the average daily driving of passenger car owners in China.

So low, judging that "handsome brother" should be an office worker, he goes to and from work every day, four times a day, driving for several kilometers at a time, and 80% is driving in the urban area.

According to the normal driving speed in urban areas, the average speed will generally not exceed 20km/h, that is to say, "Handsome Brother" ran 744km after three times of charging, and the driving time may be as high as 37 hours or more. According to the heating data of Han air conditioner provided by netizens, in the first hour, it consumes about 4KW per hour, and if it keeps driving, it consumes about 2KW/ per hour later.

"Handsome brother" always travels only 24.8 kilometers every day, and the air conditioner will not be turned on for a long time every time, that is, it is in the most power-consuming interval, 4KW/ hour.

The battery life of electric vehicles is calculated by the time, but the air conditioner is not calculated by the time. Han runs 230 kilometers with a full charge of 76KW, and it takes about 9 hours to run in the short distance in urban areas. Only the air conditioner consumes electricity, it will use up 36KW, and then subtract 5% of the battery balance of about 4KW, leaving 36KW for driving. According to the proportional calculation, the normal battery life should be about 286 km.

Because the heating and air conditioning use a lot of electricity, the battery life for real driving is only about 286 kilometers, and then the battery activity is reduced by 12% at a low temperature of about 0 degrees, which is about 250 kilometers, which is basically consistent with the actual measurement of "handsome brother".

At this point, the truth is clear. Whether it is Han EV, MODEL3 or Wuling, the reason why the measured battery life is more than half is not the battery attenuation or the battery activity reduction, but the hot air conditioner is turned on.

Write at the end:

The author has been paying attention to new energy vehicles for many years, and sincerely advises consumers who are going to buy cars. If you don’t have fixed parking spaces and charging piles, it is really not recommended to buy electric vehicles, even for the sake of licenses! If you insist on it, first of all, you will be unhappy and full of complaints. Secondly, it is also a negative harm to the development of new energy vehicles, harming others and yourself.

For car owners with fixed parking spaces and charging piles, it is not a big problem that the battery life is greatly reduced by turning on the air conditioner in winter. After all, the current electric car has a battery life of 500 to 600 kilometers. Even if the air conditioner is turned on all the time, the battery life is enough for most people.

In fact, if you have a fixed parking space and a charging pile, park your car in the garage every night, hang up the charging pile and go home to sleep. This is the correct way to turn on the electric car. If you are used to it, it is really more convenient than refueling. It takes a lot of time to go back and forth to the gas station. Under the current situation of urban traffic jams.

Easy car number author provides articles.

2023

News selection of top ten listed companies

Participate in the voting and get a chance to get a surprise gift!

11 December-22 December

"e burns on contact"

The new year is approaching, and the annual "Top Ten Listed Company News" selection of Securities Times E Company comes as scheduled. Vote and you will have a chance to take home the New Year gift package!

In 2023, China’s economy rebounded. As a "barometer" of macro-economy, the group of listed companies tells the story of China’s economic development in twists and turns with concrete and vivid business performance. Securities Times E Company has always adhered to the main position of reporting by listed companies, and is committed to providing valuable information to investors and bringing vivid and detailed company news stories to readers.

Looking back at the end of the year, what news of listed companies happened in 2023 that impressed you the most? What major events will be the most striking milestone in 2023 when China’s economy turns to a new stage of development?

Here, Securities Times E Company selects 18 pieces of news of listed companies and invites you to review the important stories of listed companies in 2023 and vote for "Top Ten News of Listed Companies in 2023".

01, the main board registration system, the first batch of 10 enterprises listed.

On April 10th, the A-share market officially ushered in the listing of the first batch of 10 companies registered on the main board. So far, all major sectors of the capital market, including the main board, Growth Enterprise Market, science and technology innovation board and Beijing Stock Exchange, have basically achieved the registration system, and China’s capital market has stood at a new starting point for high-quality development.

02. Evergrande Xu Jiayin was taken compulsory measures.

On September 28th, Xu Jiayin, the actual controller of Evergrande Group, was taken compulsory measures according to law, leaving China Evergrande with debts as high as 2 trillion yuan. From "the richest man" to suspected criminals, a number of "real estate bosses" represented by Xu Jiayin gradually declined, which indicates that the real estate industry in China is entering a new stage of development.

03, the first batch of forced delisting enterprises in science and technology innovation board were released.

On July 7th, the delisting Amethyst and Delisted Zeda were delisted, becoming the first batch of compulsory delisting enterprises in science and technology innovation board. So far this year, 46 A-shares have been delisted, and the "face value retreat" generated by investors voting with their feet has gradually become the mainstream of delisting, and the delisting system is constantly playing the role of "purifier" in the market.

04. Huijin entered the market.

On October 11th, Huijin increased its holdings of ICBC, Agricultural Bank, Bank of China and China Construction Bank. The last time Huijin increased its holdings of the four major banks can be traced back to 2015, conveying a positive signal of stabilizing the capital market. Subsequently, Huijin announced the purchase of ETF to further directly support the market.

05. Zhang Jin, the actual controller of Cedar’s "non-smoking" case, was controlled.

On the afternoon of May 7, Huangpu District Branch of Guangzhou Public Security Bureau filed a case for investigation and punishment on the suspected illegal absorption of public deposits by subsidiaries of Cedar Holdings, and the actual controller Zhang Jin was under criminal control. Among the listed companies of Cedar, Qixiang Tengda has been decoupled in advance, and *ST Xuefa said that it remains independent in business. Cedar Holdings, with the aura of "Fortune 500" on its head, has repeatedly exploded events related to "self-integration", and several investigation reports of it by Securities Times have caused great repercussions.

06. A-share repurchase wave of 100 billion yuan

The wave of repurchase of A-share listed companies is constantly emerging, and all capitals work together to maintain market confidence. Since 2023, the number of companies that have issued repurchase plans (including multiple repurchases) has exceeded 1,600, a record high; The total amount of repurchase funds in progress throughout the year exceeded 100 billion yuan. At present, the "support" legion is still expanding.

07, Ant Group was fined 7.1 billion.

On July 7, the central bank announced that it would impose a fine of 7.123 billion yuan on Ant Group, requiring it to shut down its illegal "mutual treasure" business. Taking this as a node, most of the outstanding problems in the financial business of platform enterprises have been rectified, and the focus of financial management departments has shifted from promoting centralized rectification of financial business of platform enterprises to normal supervision.

08, BYD’s 5 millionth new energy vehicle rolled off the assembly line Wang Chuanfu shed tears.

On August 9, BYD’s 5 millionth new energy vehicle officially rolled off the assembly line, becoming the first car company in the world to reach this milestone. Wang Chuanfu shed tears at the scene. He predicted that the penetration rate of new energy vehicles in China market will exceed 60% in 2025, and a number of respectable world-class brands will be born in China automobile industry. The prospect predicted by Wang Chuanfu is accelerating. Three months after the end of this activity, BYD announced that the company’s 6 millionth new energy vehicle was off the assembly line.

09. The shareholders of my music home were severely hammered for illegally reducing their holdings.

The era of "illegal reduction and self-punishment of three cups" has passed. On September 27th, Yu Fanyi and others, shareholders of Le Jia’s over-reduced shareholding, were severely punished by "no penalty", with a total amount of nearly 50 million yuan. In the same period, Xu Xiong, chairman of Oriental Fashion, who was involved in illegal reduction, was arrested. The "new regulations on reducing holdings" issued by the China Securities Regulatory Commission on August 27th is reshaping the market ecology.

10. AVIC Electric Power Survey was reorganized into Chengfei Group.

The reform of state-owned enterprises continued to advance in 2023. On February 1st, AVIC announced that it planned to buy 100% equity of aviation industry Chengfei at a price of 17.442 billion yuan, which was the most eye-catching case this year. China’s most advanced fifth-generation fighter J -20 will land in A shares through this reorganization.

11. Contemporary Amperex Technology Co., Limited and Ford cooperated to build a factory in the United States.

On February 14th, Ford and Contemporary Amperex Technology Co., Limited reached an agreement that Contemporary Amperex Technology Co., Limited would provide technical and service support for the production of Ford’s new lithium iron phosphate battery factory in the United States. China’s high-end manufacturing is accelerating to seize the global market, and the "new three" consisting of electric manned vehicles, lithium batteries and solar cells leads foreign trade exports.

12. Dongfeng Motor cut prices on a large scale.

In March, Dongfeng Motor subsidized the price reduction on a large scale, and then this price reduction tide swept across the country, covering almost all mainstream brands, which effectively boosted the popularity of automobile consumption in a short period of time. The year 2023 is coming to an end, and it has become a mainstream consensus that the automobile industry will achieve the goal at the beginning of the year smoothly and even beyond expectations.

13. The "third arrow" of equity financing of housing enterprises will be launched again.

On June 16th, China Merchants Shekou announced that the reorganization of the company was approved by the China Securities Regulatory Commission, and on October 17th, it completed the listing of additional shares, becoming the first A-share real estate enterprise to successfully test the "third arrow". The equity financing channel of A-share housing enterprises has been reopened after many years of suspension, and the policies that are not suitable for the current real estate supply and demand situation are being gradually optimized.

14. Yao Zhenhua defeated Zhongju Gaoxin.

On July 19th, Yao Zhenhua, the chairman of Baoneng Group, screened the Internet. On this day, he went to the actually controlled Zhongju High-tech Research Institute but was turned away by the security guard. A few days later, Yao Zhenhua lost control of Zhongju Hi-tech, and was exposed to the embarrassing video of being beaten by unpaid employees. It is Wang Shi, an old rival, who supports Yao Zhenhua. "The mentality of the society on this matter is to eat melons and watch the fun. I feel sad."

15. The first case of Jingwei Textile Machinery’s A-share delisting without loss.

On August 29th, Jingwei Textile Machinery announced its voluntary delisting and delisted on October 26th, becoming the first listed company in A-share market to withdraw from the market without loss. Jingwei Textile Machinery did not clearly explain the reasons for the voluntary delisting, but the overdue payment of many products of its subsidiary Zhongrong Trust was worrying.

16, ask the new M7 released.

On September 12th, the new M7 developed by Huawei was listed, which won over 60,000 awards a month later, driving a series of concept stocks such as Cyrus to strengthen collectively. Yu Chengdong, the managing director of Huawei, said that he was "far ahead", which was constantly updated this autumn.

17. Zhejiang Guoxiang suspended the issuance.

On October 7, the Shanghai Stock Exchange urgently stopped Zhejiang Guoxiang IPO and carried out special verification. The company’s second IPO had attracted continuous media attention. Since 2023, there have been 213 companies that have terminated IPO review. The reform of the registration system is not to "let it go", but to fully consider China’s national conditions, credit environment and the development stage of the capital market, and strictly control the quality of listed companies.

18. Aolian Electronics "Perovskite God" was counterfeited.

High-profile teamed up with the "Perovskite Great God", but the fake "Great God" has a false resume. The stock price soared by 200%, and the final increase was completely smoothed out. The A-share market is waiting for the results of the investigation of Aolian Electronics by the regulatory authorities. Under the main tone of strengthening supervision in an all-round way, nearly 100 listed companies have been investigated by the CSRC this year. It is not empty talk to strengthen supervision in an all-round way and effectively prevent and resolve risks.

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