BYD Tang DM-i has original sin of spontaneous combustion or hidden quality problems for key parts.

On February 17th, a video about a BYD new energy vehicle exploding and burning on a trailer in Yantai, Shandong Province was circulated on the Internet. According to the video, the towed car on the trailer started to emit smoke, then sparks began to flash at the bottom of the car, accompanied by crackling explosions, and finally it began to burn violently, and the whole car was quickly burned beyond recognition.

BYD Tang DM-i exploded and caught fire during consignment.

According to eyewitnesses, the incident occurred at about 1:10 pm on the 17th, near the East Yard of yantai mountain hospital, Guanhai Road, lai shan. At the time of the incident, the trailer was waiting for the green light at the intersection, but the bottom of BYD’s new energy vehicle towed by the car suddenly splashed with sparks, and there was a crackling explosion. Then smoke billowed, which ignited a fire, instantly wrapping the car body, and the car owners in the same industry drove away. At the critical moment, a nearby sprinkler arrived in time to put out the fire, and the fire was completely extinguished by the firefighters who followed, but at this time, this new energy vehicle had been burned to only one body.

At the scene of the accident, Yantai fire rescuers who came out to the police rescue told the verification media that fortunately there was no one in the car at that time and the cause of the fire was under investigation. BYD’s official customer service only said in the next day’s inquiry that the relevant information has not been received, and the specific reasons are still unknown, and it is necessary to wait for the investigation results to determine.

At present, it is not clear whether the car was consigned after the accident or failed to be consigned by itself, so it is impossible to analyze and define the main causes of its spontaneous combustion and fire. However, according to the live video, it can be found that sparks are constantly flashing at the bottom of the vehicle and crackling explosions are heard at the initial stage of the fire. From this, it can be roughly determined that the battery is indispensable for the violent combustion, and even the fire site may be the battery.

Judging from the body of the live video, it should be BYD Tang’s 2021 DM-i model that caught fire. The car was officially launched during the Shanghai Auto Show in April 2021. There are three models in total, and the price range is 189,800-216,800 yuan.

Tang DM-i is a heavyweight model introduced by BYD to replace the fuel version. According to the official statement, "it took nine years to finally produce this subversive model of Pratt & Whitney Volkswagen". The car is equipped with BYD plug-in hybrid system, which is composed of a turbo-charged 1.5Ti high-efficiency engine dedicated to Xiaoyun-plug-in hybrid of Miller cycle and an EHS electric hybrid system, and adopts Ferrous lithium phosphate "blade" battery dedicated to BYD hybrid.

Blade battery is an innovative product that BYD is proud of in the field of power battery. Tang DM-i is equipped with a power Ferrous lithium phosphate "blade" battery, which is different from the lamination process of BYD EV models, and adopts a winding process. Each group of blade batteries has a biscuit-shaped pole core, and a plurality of battery cells are integrated in series inside each pole core, while the whole battery pack is composed of a plurality of pole cores connected in series, and finally packaged into a "blade" battery. One of the outstanding advantages of this battery is that its heat dissipation capacity is good, and the battery uses Ferrous lithium phosphate as the positive electrode, so its performance is relatively stable, so its safety factor is relatively high in theory.

It is precisely because of this that Wang Chuanfu, Chairman and President of BYD’s Board of Directors, once said at the super conference of "Blade battery is unsheathed and safe in the world" on March 29, 2020, "Blade battery embodies BYD’s determination to completely end the safety pain point of new energy vehicles, and it will redefine the safety standard of new energy vehicles." "New energy vehicles equipped with blade batteries will completely erase the word spontaneous combustion from the dictionary of new energy vehicles."

BYD’s "blade" battery became famous in the first world war because of the puncture experiment, and it was spread in the industry. Later, it was fully promoted and applied in all models of BYD’s new energy, and made great contributions to BYD. Supposedly, such an innovative product should completely reassure consumers, but the reality is somewhat embarrassing for Boss Wang.

In fact, not only BYD Tang DM-i, but also Han DM-i, BYD e6, BYD e2, Qin Pro, Yuan EV, Song Pro DM-i, Seals and Dolphins. Just search the network news, and you will find that BYD’s new energy series vehicles have had fire or spontaneous combustion accidents, and some vehicles are still relatively frequent, and they have emerged from time to time on the network.

Original sin or quality problems in key parts

Take the protagonist Tang DM-i as an example. In recent years, spontaneous combustion accidents are not uncommon. For example, on January 26, 2022, some netizens broke the news that a BYD Tang DM-i in Shanghai caught fire on the way to the trailer. This is really a coincidence. The situation is so similar to this accident that Xiaobian thought it was the same incident at first, and then carefully identified the license plate number and confirmed that it was two accidents. This accident eventually led to the complete burning of the car.

Also in Shanghai, on March 19th, one month later, it was revealed that the BYD Tang DM-i newly mentioned by a car advocate in Shanghai spontaneously ignited in the parking space of the community. According to the information provided by the owner and the chat record, the car caught fire at around 5 am that day, which caused the car next to it to be burned to varying degrees. According to the owner, the car was not charged at that time, but just parked there.

This is only a corner of Shanghai, and it is only a short period of incomplete online exposure news. Search those online news that have not been deleted, and you will find that BYD Tang DM-i spontaneous combustion accidents are all over the place, and there are many more.

Objectively speaking, with the widespread use of new energy vehicles, fire accidents are indeed rising. According to the statistics of the Fire and Rescue Bureau of the Emergency Management Department, in 2021, there were 3,000 fire accidents in new energy vehicles nationwide. It seems inevitable that a hot-selling new energy vehicle will have some spontaneous combustion accidents, but the mistake is that BYD Wang’s boss should not talk too much.

What’s more, such an accident is a very disturbing disaster for any individual consumer. If there are casualties in the accident, it will be a family tragedy. Therefore, it is necessary to explore the causes of spontaneous combustion of BYD Tang DM-i, even Qin Pro, Yuan EV, Song Pro DM-i and so on.

On April 29th, 2022, a recall notice issued by the State Administration of Markets indicated that 9663 Tang DM models produced from September 2nd, 2021 to March 14th, 2022 would be recalled from now on. The reason for the recall is that the installation surface of the battery pack trays of these vehicles is uneven due to manufacturing reasons, and there is a risk of water ingress. "This may cause the electrical circuit of the power battery system to fail. In extreme cases, there is a risk of thermal runaway of the power battery, which poses a safety hazard."

On July 29th, 2022, another recall notice issued by the State Administration of Markets revealed that BYD had expanded the recall scope of Tang DM and decided to recall 52,928 Tang DM electric vehicles produced from April 5th, 2021 to April 18th, 2022 from now on. The reason for the recall is that "some vehicle power battery pack trays are at risk of water ingress, which may cause arcing in the high-voltage system and pose a safety hazard."

In fact, people who don’t understand these technical terms, whether it’s thermal runaway or high-voltage system arcing, may not be too concerned. But in other words, if the common people can understand it, it is: the battery is overheated to the limit, which will cause the battery to burn or explode; As for the high-voltage system, it is simpler to pull the arc. Have you ever seen the transformer switch on? "Zizi" sparks with lightning all the way, and the high-temperature arc generated by high voltage and high current can ignite the surrounding combustible materials in an instant.

Therefore, judging from the spontaneous combustion accidents of DM-i in Tang Dynasty, although BYD conducted cold treatment in most cases afterwards, and did not give specific reasons and follow-up news, it is not difficult to find from the official announcement that the quality control of DM-i in BYD Tang did have serious problems that might lead to spontaneous combustion, so that it had to start a recall.

Returning to this consignment spontaneous combustion accident, although the specific reasons are still under investigation, consumers can also reasonably doubt their quality control. In fact, we fully understand consumers’ concern about safety, but we don’t pay so much attention to the cause or process of the accident. Because no matter whether you are short-circuited, flooded, uneven or out of control, as long as your results lead to fire, spontaneous combustion or explosion, there is virtually no difference to consumers-from car burning to "human purgatory (if you can’t run away)".

As a leading new energy vehicle company, we should pay more attention to the reasonable concerns of consumers, especially the safety concerns, and we should not be negligent. After all, vehicle safety involves many aspects, not only batteries, but also supporting systems, body structure, etc. It is an organic whole, and no one can neglect it. If the quality control is neglected, it can also lead to the abandonment of all previous efforts. Therefore, BYD needs to make more efforts in product line quality control and ex-factory quality inspection.

Domestic autonomous driving technology attracts global automakers to pay attention to multinational supply chain enterprises and increase local research and development.

On April 25th, the Beijing Auto Show was reopened after several years. The localization of auto software and AI-led autonomous driving technology has become the focus of multinational auto manufacturers and supply chain enterprises.

Huawei’s Gankun smart car solution debuted at the Beijing Auto Show for the first time, attracting executives from many multinational auto manufacturers to visit. According to sources, Huawei is expected to authorize advanced assisted driving (ADAS) solutions to multinational car companies to land in China, and the specific cooperation mode is still under discussion.

On the other hand, due to the rapid iterative demand of China electric vehicle manufacturers for autonomous driving technology and the trend of going out to sea, European and American automobile suppliers are also aiming at autonomous drivingartificial intelligenceBusiness opportunities generated by technology in the automotive field.

Autopilot has become a key function to boost sales.

Although the price war of electric vehicles has intensified, with China consumers increasingly seeking high-tech functions when choosing cars, domestic automobile manufacturers have promised to invest heavily in technological innovation. AI technology, including autonomous driving, is also the focus of future competition among China automobile manufacturers.

China, a global automotive technology supplier, and Yang Xiaoming, president of Asia-Pacific region, told the First Financial Reporter on the eve of the Beijing Auto Show: "The iteration speed of products in China’s automotive market is far ahead of other regions in the world, especially in electrification and intelligence, such as advanced driver assistance."

Stephen Dyer, the co-head of research institute Ai Ruibo in Greater China and the head of automobile consulting business in Asia, told the China Business News after watching the Beijing Auto Show: "Obviously, many China automakers regard advanced assisted driving technology as a key function to boost sales."

Dai Jiahui pointed out that Ai Ruibo’s recent global electric vehicle survey confirmed that China consumers really care about these functions. "China Automobile Factory is unique in that it can deploy a wider range of ADAS functions at a lower cost than foreign brands."

withXPENG MotorsFor example, He Xiaopeng, the founder and CEO of the company, said that from next month, its software and upgrade will enter an "accelerated cycle", and he also hoped that the application scope of its software platform could be extended to other Asian countries and Europe.

Earlier this year, it has indicated that it plans to recruit 4,000 employees this year and invest 3.5 billion yuan in areas such as autonomous driving.

Last month, Xpeng Motors said that it was upgrading its driver assistance software, and planned to provide all autopilot functions to drivers all over China in 2024. XNGP advanced driver assistance system in Xpeng Motors andXiaomi automobileNOA is related toTeslaThe fully automatic driving technology FSD is similar.

The German Volkswagen Group holds nearly 5% of the shares in Xpeng Motors. Volkswagen is also cooperating with Xpeng Motors to develop a new intelligent electric vehicle architecture, so as to produce new electric vehicles with more economic benefits.

Lei Jun, the founder of Xiaomi, also recently proposed that the goal of Xiaomi’s intelligent driving is to become the first echelon in 2024. He said that Xiaomi SU7 series models will all support NOA and parking service functions of the advanced assisted driving system on the expressway, and the city NOA is planned to be opened nationwide in August.

Multinational suppliers increase R&D investment in China.

An Bofu’s important customers in the world include multinational automobile manufacturers. Yang Xiaoming said that in order to further meet the needs of China automobile manufacturers for innovative technologies, Amber is considering setting up the first artificial intelligence center in China to increase the strategic layout of China market localization; On the other hand, Amber is also using its global data in the field of intelligent driving to empower China automobile manufacturers to go to sea.

In fiscal year 2023, the sales of China region of Ampofo increased by 12%, and the Asia-Pacific region, including China, contributed 28% of the global net sales of Ampofo. Yang Xiaoming said that Amber China will achieve 50% business growth in the next five years, and a large part of the sales growth will come from expanding cooperation with independent brands in China. He predicted that the business related to China manufacturers will reach 70% in five years.

"Our R&D investment in China will continue to increase. On the one hand, we are increasing the number of software engineers in China R&D Center, and at the same time, we are beginning to implement some forward-looking research in China. In the past, these studies were often placed abroad, and now we will also consider China as the first application site." Yang Xiaoming told the First Financial Reporter.

When talking about what role the artificial intelligence center in China will play in the world in the future, he said: "This artificial intelligence center will test a lot of data, and integrate artificial intelligence into the R&D process of our intelligent cars, greatly improving the R&D speed. These are also the requirements of our customers in China, which can better serve the global business of these enterprises."

Before the end of last year, ZF, a German automotive technology supplier, successfully obtained the Group’s first L4 autopilot test license in China. The company said that this will accelerate the localization development, testing and iteration of autonomous driving technology.

The First Financial Reporter learned that ZF has also increased its investment in R&D in China in recent years, including setting up an autonomous driving team in China, including investing in forward-looking technical research.

Multinational supplier overweightChina softwareLocal technology research and development is also due to the rapid rise of local suppliers. Industry insiders revealed to the First Financial Reporter that many multinational auto giants expressed interest in Huawei’s leading ADAS system. If Huawei’s smart car solution is finally licensed to multinational automobile manufacturers, it will not only help overseas automobile brands to accelerate their entry into the field of autonomous driving in China, but also mean that Huawei will have the opportunity to compete with top automotive technology suppliers Bosch and Continental Group.

A technical person in charge of Huawei’s intelligent driving related products did not comment on the details of the current negotiations between Huawei’s ADAS system and multinational automakers to the First Financial Reporter. "We can’t say anything that the company hasn’t released." He said.

Cross-border flow of automobile data attracts attention.

Dai Jiahui of Ai Ruibo told China Business News: "Multinational automobile manufacturers, especially European automobile manufacturers seem to realize that the development speed of China’s ADAS technology providers is much faster than that of European and American companies, which will also prompt some multinational companies to seek a system purchase or lease agreement with China’s ADAS suppliers for sharing. This business model is beneficial to both sides."

Francois Provost, head of purchasing and partner of French automaker Renault, said in a post on LinkedIn on Friday: "Luca de Meo, CEO of Renault, and China.Li AutoAnd Xiaomi held talks on electric and smart car technology. "This will also open the door for potential technical cooperation between the two sides.

As the global automotive technology supply chain tends to converge, cross-border flows such as data have also attracted great attention from the market. Yang Xiaoming told China Business News that the cross-border flow of data is important to promote the development of global autonomous driving technology.

"In the past, we used R&D data from Europe and the United States to support the landing of smart cars in China. As China automobile manufacturers speed up going to sea, we also hope that we can use the data trained in China to help them land overseas, but this still faces the bottleneck of data supervision." Yang Xiaoming said.

He stressed that data compliance is very important. At present, Amber is actively communicating with relevant institutions to clarify which intelligent networked automobile data can be shared and take advantage of its global data network.

"Recently, we have seen very good signs, and the regulatory authorities have given some clear instructions on data sharing, so that multinational companies like Amber can take advantage of our global data and train the software designed by China more quickly under the premise of legal compliance to help China automobile manufacturers who need to go to sea achieve their goals." He told the first financial reporter.

Recently, CEO Musk said on social platforms,TeslaFSD is expected to be implemented in China soon. In this regard, Yang Xiaoming told the First Financial Reporter: "If the new autopilot software can enter China, it will also promote the progress and development of the overall autopilot technology in China, because we can learn from better experience."

In the eyes of some insiders, the entry of FSD into China will still be a gradual process. Dai Jiahui told China Business News: "We have seen that the global autonomous driving function and autonomous level are gradually increasing, and China has adopted these technologies very quickly. However, I expect that the gradual increase of automatic driving function will become the main development path, rather than achieving a leap in fully automatic driving technology at one time. "

These advertisements are forbidden to be published! The new Internet advertising regulations will be implemented in May.

  Beijing, March 25 (Xinhua) Recently, the General Administration of Market Supervision announced the Measures for the Administration of Internet Advertising, which will be implemented on May 1.

  The Measures further clarify the responsibilities of advertisers, Internet advertising operators and publishers, and Internet information service providers; Actively respond to social concerns, and regulate behaviors such as pop-up advertisements, open-screen advertisements, and using smart devices to publish advertisements; Refined the advertising supervision rules in key areas such as "soft-text advertising", Internet advertising with links, bidding ranking advertising, algorithm recommendation advertising, live Internet advertising, and disguised advertising subject to censorship; The new regulations on the jurisdiction of advertising spokespersons provide an important institutional guarantee for strengthening the supervision and law enforcement of Internet advertising, and also give new momentum to the standardized and orderly development of Internet advertising.

  Webpage screenshot

  Specifically, the Measures make the following provisions:

  These advertisements are prohibited from being published.

  — — No unit or individual may use the Internet to design, produce, act as an agent or publish advertisements for products or services whose production and sale are prohibited by laws and administrative regulations, or for goods or services whose advertising is prohibited.

  It is forbidden to use the Internet to publish tobacco (including electronic cigarettes) advertisements. It is forbidden to use the Internet to publish prescription drug advertisements. Where there are other provisions in laws and administrative regulations, such provisions shall prevail.

  — — It is forbidden to publish advertisements for medical treatment, medicines, medical devices, health foods and formula foods for special medical purposes in disguised form by introducing health and health preservation knowledge.

  When introducing health and health preserving knowledge, the address, contact information, shopping links and other contents of commodity operators or service providers related to medical treatment, medicines, medical devices, health food and formula food for special medical purposes shall not appear on the same page or at the same time.

  — — Advertisements for medical treatment, medicines, health foods, formula foods for special medical purposes, medical devices, cosmetics, alcohol, beauty, and online game advertisements that are not conducive to the physical and mental health of minors shall not be published on websites, webpages, internet applications, WeChat official account and other Internet media aimed at minors.

  These advertisements are subject to censorship.

  Advertisements that should be examined according to laws and administrative regulations such as advertisements for medical treatment, medicines, medical devices, pesticides, veterinary drugs, health foods and formula foods for special medical purposes shall be examined by the advertisement examination organ before publication; Without review, it shall not be published.

  Internet advertisements subject to censorship shall be published in strict accordance with the contents examined and approved, and shall not be edited, spliced or modified. If the contents of advertisements that have been examined and approved need to be changed, they shall re-apply for advertisement examination.

  Advertisers shall clearly indicate "advertising"

  Internet advertisements should be identifiable and enable consumers to identify them as advertisements.

  For the goods or services ranked by bidding, the advertisement publisher should clearly mark "advertisement", which is obviously different from the natural search results.

  Except in cases where laws and administrative regulations prohibit the publication or disguised publication of advertisements, if a commodity or service is promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and a shopping link is attached, the advertisement publisher shall clearly indicate "advertisement".

  Who is responsible for the authenticity of the advertising content?

  Advertisers should be responsible for the authenticity of Internet advertising content.

  When an advertiser publishes an Internet advertisement, the subject qualification, administrative license, citation content, etc. shall meet the requirements of laws and regulations, and the relevant certification documents shall be true, legal and effective.

  Advertisers can publish their own advertisements through self-built websites, their own clients, Internet applications, WeChat official account, online shop pages and other Internet media, or they can entrust advertising agents and publishers to publish advertisements.

  Advertisers who publish Internet advertisements by themselves shall comply with the requirements of laws and regulations, establish advertisement files and update them in time. The relevant files shall be kept for not less than three years from the date of termination of advertising.

  When an advertiser entrusts to publish an Internet advertisement, it shall notify the advertising agents and publishers who provide services to it in a timely manner in written form or in other ways that can be confirmed.

  How to standardize "live broadcast with goods"?

  Where a commodity seller or service provider promotes a commodity or service through live Internet broadcast, which constitutes a commercial advertisement, it shall bear the responsibilities and obligations of the advertiser according to law.

  If the operator of the live broadcast room is entrusted to provide advertising design, production, agency and publishing services, it shall bear the responsibilities and obligations of the advertising operator and publisher according to law.

  Live marketing personnel who are entrusted to provide advertising design, production, agency and publishing services shall bear the responsibilities and obligations of advertising operators and publishers according to law.

  Live marketing personnel who recommend and prove goods and services in their own names or images, which constitute advertising endorsements, shall bear the responsibilities and obligations of advertising spokespersons according to law.

  "Make sure to close with one button"

  When publishing Internet advertisements in the form of pop-ups, advertisers and advertisement publishers shall clearly mark the closure sign to ensure one-click closure, and shall not have any of the following circumstances:

  (1) The advertisement can only be closed if there is no closing sign or the time is over;

  (two) the closure sign is false, unclear or difficult to locate, etc., which sets obstacles for the closure of advertisements;

  (three) to close the advertisement, it must be clicked twice or more;

  (four) in the process of browsing the same page and the same document, continue to pop up advertisements after closing, which will affect the normal use of the network by users;

  (five) other acts that affect the one-button closure.

  The provisions of the preceding paragraph shall apply to the open-screen advertisements displayed and released when the Internet application is started.

  Do not mislead users to browse advertisements in these ways.

  Do not cheat or mislead users to click or browse advertisements in the following ways:

  (a) false system or software update, error reporting, cleaning, notification and other tips;

  (two) false signs such as playing, starting, pausing, stopping and returning;

  (3) False reward promises;

  (four) other ways to deceive and mislead users to click and browse advertisements.

  It shall not affect the normal use of the network by users.

  The use of the Internet to publish and send advertisements shall not affect users’ normal use of the Internet, and shall not insert bidding advertisements into the results of searching government service websites, webpages, Internet applications, WeChat official account, etc.

  Without the user’s consent, request or clear refusal, no Internet advertisement shall be sent to his means of transportation, navigation equipment, smart home appliances, etc., and no advertisement or advertisement link shall be attached to the e-mail or Internet instant messaging information sent by the user. (End)

How about Mercedes E300?

https://car3.autoimg.cn/cardfs/product/g30/M07/67/C1/800x600_0_autohomecar__autohomecar__ChxknGVkewmAJ0A8AEwpxUwa8q4792.jpg

Mercedes-Benz E300 is a hybrid vehicle, which is excellent in energy saving and equipped with a 2.0T turbocharged engine, making it easy to drive. The driving experience of this car has always been the characteristic of Mercedes-Benz, which can bring excellent comfort experience whether driving or riding.

Mercedes-Benz E300L is a car specially built for China market, and its extended wheelbase fully meets the needs of domestic users. The domestic version of this car will provide a more competitive price, which is more advantageous than the imported version.

The wheelbase of the new generation Mercedes-Benz E-Class will be lengthened by 14cm, from 2874mm to 3014 mm.. In terms of power, although it has not yet been determined whether the E300 CGI engine will be installed, it is likely to be a 1.8L CGI turbocharged engine, and low-displacement vehicles such as E200 and E260 will be introduced in the future.

The configuration of Mercedes-Benz E300 is also very luxurious, including the interior atmosphere lights on Mercedes-Benz S-Class, which can provide better lighting effect. In addition, the headlights will automatically adjust the brightness according to the external environment, which is better than the lighting effect of Audi A6.

In terms of appearance, Mercedes-Benz E300L has a length of 5065mm and a mass of 1.8 tons. The LED headlights on the front of the car are particularly obvious. The chrome-plated decorative strip on the front fence is one of the signs to distinguish the models. The rear fender has an aluminum alloy decorative strip extending backwards, which represents the extended design of this car.

The latest news of the new BYD Tang will be released in August.

A few days ago, we learned from relevant channels that the new modelTang is expected to be officially unveiled in August this year, and the new car will be adjusted in appearance and interior. It is understood that,Tang introduced three power forms: fuel version, plug-in hybrid version and pure electric version for consumers to choose from.

The picture is as follows:Automobile 2019 Tang DM

In terms of appearance, cashTang adopted the family-style "Dragon Face" design language in appearance, and there are design differences between the fuel version and the new energy version. ready moneyTang Fuel Edition is equipped with a 2.0T engine and matched with a 6-speed automatic manual transmission.Tang DM version is equipped with a powertrain with a 2.0T turbocharged engine and a rear motor. In terms of transmission, it is matched with a 6-speed dual-clutch gearbox and provides intelligent electric four-wheel drive;There are two cruising versions of the Tang Chun electric version, and the cruising range of NEDC is 500km and 520km respectively.

BYD Han has a battery life of 605 kilometers and only ran 230 kilometers. Is the battery seriously attenuated? You think wrong!

Recently, with the sharp drop in the national temperature, the old problem that the battery life of electric vehicles has been greatly reduced has begun to appear again, and it has been denounced by the people all over the country on the Internet, involving almost all electric vehicle brands, especially Wuling, MODEL3 and Han, which are in the front row of sales.

Among the numerous crusades, there is a Shanxi netizen whose net name is "Handsome Brother". He broke the news that he bought the Han EV with a long battery life of one and a half months, and only ran for 230 kilometers from full charge to 5% left, which was nearly two-thirds less than the battery life of 605 kilometers.

Judging from the screenshot of the post, the post has a lot of traffic, with 352 likes and 1044 comments. Many people think that the attenuation of power battery actually reaches 62%. The author also thinks this data is incredible. After reading many articles, many people have got the concept wrong.

The author has been focusing on new energy vehicles for many years, and is very aware of the three killers that affect the battery life: battery attenuation, low-temperature activity of batteries, and high power consumption of heating and air conditioning. The battery life of a series of well-known electric vehicles that have been exposed recently is actually caused by the joint action of the three.

First, battery attenuation:

At present, the technology of power battery is very mature, and the attenuation of battery in normal use is actually very low. As long as it is used according to the instructions, the natural attenuation of battery is within the controllable range, and it can almost be used for vehicle scrapping.

Second, the low-temperature activity of the battery is reduced:

The research data show that at 0℃, the capacity of Ferrous lithium phosphate power battery is only 88% of that at 25℃, which is 12% lower. The reason is that power batteries are basically lithium-ion batteries, and the activity of lithium-ion will decrease at low temperature, and the lower the temperature, the lower the activity.

Third, heating and air conditioning power consumption:

Electric vehicles run on power batteries. Apart from the controllable attenuation and activity reduction, the power consumption of heating and air conditioning can be said to be the biggest culprit in reducing the battery life of electric vehicles. Taking the actual measurement by netizens as an example, Han EV heating and air conditioning is used at about 0 degrees, about 4KW/ hour for the first hour and about 2KW/ hour for continuous use.

Understand the above concepts, and then look at the use of Han EV of Shanxi car owner "handsome brother", which is easy to understand.

Some media reported that the owner used heating and air conditioning when driving. This is understandable. In November, the average daily temperature in Shanxi is about 5 degrees. If you don’t turn on the air conditioner, your hands will be stiff.

There is another detail in the post of "Handsome Brother": "I took the car with full electricity at the end of October, and now I have rushed twice, driving a total of 744 kilometers. After reading the posting time, on November 27, everyone should understand.

According to the owner, he charged the battery three times in a month or so, with a total journey of 744 kilometers and an average battery life of 248 kilometers, which is really consistent with the last time he said that he only ran 230 kilometers.

However, I noticed another data: "handsome brother" traveled 744 kilometers a month, with an average of 24.8 kilometers a day. This data is not high, which represents the daily driving of the vast majority of car owners and is basically equivalent to the average daily driving of passenger car owners in China.

So low, judging that "handsome brother" should be an office worker, he goes to and from work every day, four times a day, driving for several kilometers at a time, and 80% is driving in the urban area.

According to the normal driving speed in urban areas, the average speed will generally not exceed 20km/h, that is to say, "Handsome Brother" ran 744km after three times of charging, and the driving time may be as high as 37 hours or more. According to the heating data of Han air conditioner provided by netizens, in the first hour, it consumes about 4KW per hour, and if it keeps driving, it consumes about 2KW/ per hour later.

"Handsome brother" always travels only 24.8 kilometers every day, and the air conditioner will not be turned on for a long time every time, that is, it is in the most power-consuming interval, 4KW/ hour.

The battery life of electric vehicles is calculated by the time, but the air conditioner is not calculated by the time. Han runs 230 kilometers with a full charge of 76KW, and it takes about 9 hours to run in the short distance in urban areas. Only the air conditioner consumes electricity, it will use up 36KW, and then subtract 5% of the battery balance of about 4KW, leaving 36KW for driving. According to the proportional calculation, the normal battery life should be about 286 km.

Because the heating and air conditioning use a lot of electricity, the battery life for real driving is only about 286 kilometers, and then the battery activity is reduced by 12% at a low temperature of about 0 degrees, which is about 250 kilometers, which is basically consistent with the actual measurement of "handsome brother".

At this point, the truth is clear. Whether it is Han EV, MODEL3 or Wuling, the reason why the measured battery life is more than half is not the battery attenuation or the battery activity reduction, but the hot air conditioner is turned on.

Write at the end:

The author has been paying attention to new energy vehicles for many years, and sincerely advises consumers who are going to buy cars. If you don’t have fixed parking spaces and charging piles, it is really not recommended to buy electric vehicles, even for the sake of licenses! If you insist on it, first of all, you will be unhappy and full of complaints. Secondly, it is also a negative harm to the development of new energy vehicles, harming others and yourself.

For car owners with fixed parking spaces and charging piles, it is not a big problem that the battery life is greatly reduced by turning on the air conditioner in winter. After all, the current electric car has a battery life of 500 to 600 kilometers. Even if the air conditioner is turned on all the time, the battery life is enough for most people.

In fact, if you have a fixed parking space and a charging pile, park your car in the garage every night, hang up the charging pile and go home to sleep. This is the correct way to turn on the electric car. If you are used to it, it is really more convenient than refueling. It takes a lot of time to go back and forth to the gas station. Under the current situation of urban traffic jams.

Easy car number author provides articles.

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11 December-22 December

"e burns on contact"

The new year is approaching, and the annual "Top Ten Listed Company News" selection of Securities Times E Company comes as scheduled. Vote and you will have a chance to take home the New Year gift package!

In 2023, China’s economy rebounded. As a "barometer" of macro-economy, the group of listed companies tells the story of China’s economic development in twists and turns with concrete and vivid business performance. Securities Times E Company has always adhered to the main position of reporting by listed companies, and is committed to providing valuable information to investors and bringing vivid and detailed company news stories to readers.

Looking back at the end of the year, what news of listed companies happened in 2023 that impressed you the most? What major events will be the most striking milestone in 2023 when China’s economy turns to a new stage of development?

Here, Securities Times E Company selects 18 pieces of news of listed companies and invites you to review the important stories of listed companies in 2023 and vote for "Top Ten News of Listed Companies in 2023".

01, the main board registration system, the first batch of 10 enterprises listed.

On April 10th, the A-share market officially ushered in the listing of the first batch of 10 companies registered on the main board. So far, all major sectors of the capital market, including the main board, Growth Enterprise Market, science and technology innovation board and Beijing Stock Exchange, have basically achieved the registration system, and China’s capital market has stood at a new starting point for high-quality development.

02. Evergrande Xu Jiayin was taken compulsory measures.

On September 28th, Xu Jiayin, the actual controller of Evergrande Group, was taken compulsory measures according to law, leaving China Evergrande with debts as high as 2 trillion yuan. From "the richest man" to suspected criminals, a number of "real estate bosses" represented by Xu Jiayin gradually declined, which indicates that the real estate industry in China is entering a new stage of development.

03, the first batch of forced delisting enterprises in science and technology innovation board were released.

On July 7th, the delisting Amethyst and Delisted Zeda were delisted, becoming the first batch of compulsory delisting enterprises in science and technology innovation board. So far this year, 46 A-shares have been delisted, and the "face value retreat" generated by investors voting with their feet has gradually become the mainstream of delisting, and the delisting system is constantly playing the role of "purifier" in the market.

04. Huijin entered the market.

On October 11th, Huijin increased its holdings of ICBC, Agricultural Bank, Bank of China and China Construction Bank. The last time Huijin increased its holdings of the four major banks can be traced back to 2015, conveying a positive signal of stabilizing the capital market. Subsequently, Huijin announced the purchase of ETF to further directly support the market.

05. Zhang Jin, the actual controller of Cedar’s "non-smoking" case, was controlled.

On the afternoon of May 7, Huangpu District Branch of Guangzhou Public Security Bureau filed a case for investigation and punishment on the suspected illegal absorption of public deposits by subsidiaries of Cedar Holdings, and the actual controller Zhang Jin was under criminal control. Among the listed companies of Cedar, Qixiang Tengda has been decoupled in advance, and *ST Xuefa said that it remains independent in business. Cedar Holdings, with the aura of "Fortune 500" on its head, has repeatedly exploded events related to "self-integration", and several investigation reports of it by Securities Times have caused great repercussions.

06. A-share repurchase wave of 100 billion yuan

The wave of repurchase of A-share listed companies is constantly emerging, and all capitals work together to maintain market confidence. Since 2023, the number of companies that have issued repurchase plans (including multiple repurchases) has exceeded 1,600, a record high; The total amount of repurchase funds in progress throughout the year exceeded 100 billion yuan. At present, the "support" legion is still expanding.

07, Ant Group was fined 7.1 billion.

On July 7, the central bank announced that it would impose a fine of 7.123 billion yuan on Ant Group, requiring it to shut down its illegal "mutual treasure" business. Taking this as a node, most of the outstanding problems in the financial business of platform enterprises have been rectified, and the focus of financial management departments has shifted from promoting centralized rectification of financial business of platform enterprises to normal supervision.

08, BYD’s 5 millionth new energy vehicle rolled off the assembly line Wang Chuanfu shed tears.

On August 9, BYD’s 5 millionth new energy vehicle officially rolled off the assembly line, becoming the first car company in the world to reach this milestone. Wang Chuanfu shed tears at the scene. He predicted that the penetration rate of new energy vehicles in China market will exceed 60% in 2025, and a number of respectable world-class brands will be born in China automobile industry. The prospect predicted by Wang Chuanfu is accelerating. Three months after the end of this activity, BYD announced that the company’s 6 millionth new energy vehicle was off the assembly line.

09. The shareholders of my music home were severely hammered for illegally reducing their holdings.

The era of "illegal reduction and self-punishment of three cups" has passed. On September 27th, Yu Fanyi and others, shareholders of Le Jia’s over-reduced shareholding, were severely punished by "no penalty", with a total amount of nearly 50 million yuan. In the same period, Xu Xiong, chairman of Oriental Fashion, who was involved in illegal reduction, was arrested. The "new regulations on reducing holdings" issued by the China Securities Regulatory Commission on August 27th is reshaping the market ecology.

10. AVIC Electric Power Survey was reorganized into Chengfei Group.

The reform of state-owned enterprises continued to advance in 2023. On February 1st, AVIC announced that it planned to buy 100% equity of aviation industry Chengfei at a price of 17.442 billion yuan, which was the most eye-catching case this year. China’s most advanced fifth-generation fighter J -20 will land in A shares through this reorganization.

11. Contemporary Amperex Technology Co., Limited and Ford cooperated to build a factory in the United States.

On February 14th, Ford and Contemporary Amperex Technology Co., Limited reached an agreement that Contemporary Amperex Technology Co., Limited would provide technical and service support for the production of Ford’s new lithium iron phosphate battery factory in the United States. China’s high-end manufacturing is accelerating to seize the global market, and the "new three" consisting of electric manned vehicles, lithium batteries and solar cells leads foreign trade exports.

12. Dongfeng Motor cut prices on a large scale.

In March, Dongfeng Motor subsidized the price reduction on a large scale, and then this price reduction tide swept across the country, covering almost all mainstream brands, which effectively boosted the popularity of automobile consumption in a short period of time. The year 2023 is coming to an end, and it has become a mainstream consensus that the automobile industry will achieve the goal at the beginning of the year smoothly and even beyond expectations.

13. The "third arrow" of equity financing of housing enterprises will be launched again.

On June 16th, China Merchants Shekou announced that the reorganization of the company was approved by the China Securities Regulatory Commission, and on October 17th, it completed the listing of additional shares, becoming the first A-share real estate enterprise to successfully test the "third arrow". The equity financing channel of A-share housing enterprises has been reopened after many years of suspension, and the policies that are not suitable for the current real estate supply and demand situation are being gradually optimized.

14. Yao Zhenhua defeated Zhongju Gaoxin.

On July 19th, Yao Zhenhua, the chairman of Baoneng Group, screened the Internet. On this day, he went to the actually controlled Zhongju High-tech Research Institute but was turned away by the security guard. A few days later, Yao Zhenhua lost control of Zhongju Hi-tech, and was exposed to the embarrassing video of being beaten by unpaid employees. It is Wang Shi, an old rival, who supports Yao Zhenhua. "The mentality of the society on this matter is to eat melons and watch the fun. I feel sad."

15. The first case of Jingwei Textile Machinery’s A-share delisting without loss.

On August 29th, Jingwei Textile Machinery announced its voluntary delisting and delisted on October 26th, becoming the first listed company in A-share market to withdraw from the market without loss. Jingwei Textile Machinery did not clearly explain the reasons for the voluntary delisting, but the overdue payment of many products of its subsidiary Zhongrong Trust was worrying.

16, ask the new M7 released.

On September 12th, the new M7 developed by Huawei was listed, which won over 60,000 awards a month later, driving a series of concept stocks such as Cyrus to strengthen collectively. Yu Chengdong, the managing director of Huawei, said that he was "far ahead", which was constantly updated this autumn.

17. Zhejiang Guoxiang suspended the issuance.

On October 7, the Shanghai Stock Exchange urgently stopped Zhejiang Guoxiang IPO and carried out special verification. The company’s second IPO had attracted continuous media attention. Since 2023, there have been 213 companies that have terminated IPO review. The reform of the registration system is not to "let it go", but to fully consider China’s national conditions, credit environment and the development stage of the capital market, and strictly control the quality of listed companies.

18. Aolian Electronics "Perovskite God" was counterfeited.

High-profile teamed up with the "Perovskite Great God", but the fake "Great God" has a false resume. The stock price soared by 200%, and the final increase was completely smoothed out. The A-share market is waiting for the results of the investigation of Aolian Electronics by the regulatory authorities. Under the main tone of strengthening supervision in an all-round way, nearly 100 listed companies have been investigated by the CSRC this year. It is not empty talk to strengthen supervision in an all-round way and effectively prevent and resolve risks.

-voting and lottery rules-

Voting rules

1. Netizens participate in voting by logging in to the Securities Times E company APP or paying attention to E company official micro-WeChat official account;

2. According to netizens’ voting and comprehensive evaluation by the jury, Company E produced the top ten news of listed companies of Securities Times Company E;

3. Activity time: December 11th-December 20th, 2023;

4. During the activity, users can participate in one vote every day, and after voting for 10 votes, they can get three lucky draw opportunities;

5. Each user can get up to 3 lucky draw opportunities every day;

6. The right to interpret this activity belongs to Securities Times E Company.

Lottery rules

1. Activity time: December 11th-December 20th, 2023;

2. During the activity, users can get up to 3 lucky draw opportunities every day;

3. The user who draws a red envelope fills in the name (real name required), contact number and Alipay account number of the winner on the activity page, and the red envelope will be distributed through Alipay within 3 working days after filling in the information;

4. The user who draws the physical prize will fill in the winner’s name, mobile phone number and delivery address on the activity page, and the prize will be delivered within 10 working days after the activity. The picture of the prize on the page is for reference only, subject to the physical object;

5. The right to interpret this activity belongs to Securities Times E Company, and the telephone number is 0755-83517785.

Shaoxing Volvo V60 hot promotion! The highest discount is 36,700, and the car is sufficient.

In the preferential promotion channel in Shaoxing, car home, we are very happy to announce that preferential promotion activities are under way! As a luxury car loved by consumers, the price of Volvo V60 in Shaoxing area is now more close to the people. The lowest starting price is 315,800, and the highest discount is 36,700. If you want to know more about the discount, click "Check the car price" in the quotation form!

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Volvo V60 is a luxury medium-sized station wagon, with a simple design and a sense of power. The front face adopts the iconic Volvo family design, and the straight waterfall air intake grille and large chrome trim are very eye-catching. The body lines are smooth, and the sides are designed with double waistlines, which highlights the sense of movement and movement. The rear design is simple, and the taillights are made of LED strip, which is recognizable after lighting. The overall style is elegant and noble, which shows the unique design style and high-quality manufacturing technology of Volvo brand.

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Volvo V60 is a medium-sized station wagon with a length of 4778mm, a width of 1850mm, a height of 1437mm and a wheelbase of 2872 mm.. The body lines are smooth and unique, especially the side line design, which is more slender and shows elegant temperament. Tyre size is 235/45 R18, and the rim style is fashionable and atmospheric, which makes the whole vehicle more sporty. The specific parameters of the rear tread (mm) and the front tread (mm) are not provided.

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The interior design of Volvo V60 is simple and atmospheric, and the overall style is mainly Nordic style. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, and feels comfortable. The central control screen has a size of 9 inches, supports voice recognition control system, and can control multimedia, navigation and telephone functions. There are two USB/Type-C interfaces in the front row and the back row, which is convenient for charging and connecting devices. The seats are made of leather, and the front and rear seats, backrest, height, leg rest and lumbar support can be adjusted. The front seats also support heating and electric memory functions. The rear seats can be laid down in proportion, which increases the flexibility of space. Generally speaking, Volvo V60 is a medium-sized vehicle worthy of consideration because of its rich interior configuration, comfort and practicality.

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Volvo V60 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. The car uses an 8-speed automatic transmission, which can provide a smooth shifting experience. The high performance of the engine and the intelligent design of the gearbox enable drivers to enjoy a more comfortable and stable driving experience. In addition, Volvo V60 is equipped with advanced safety technology and luxury configuration, which brings a safer and more comfortable driving experience for drivers and passengers.

In this article about the price reduction promotion of Volvo V60, we have introduced various features and advantages of this model. It has impressive design, spacious and comfortable interior space, excellent safety performance and powerful power system. Now, we are pleased to announce that we are offering special promotions so that you can buy this excellent model at a more affordable price. If you are interested in Volvo V60, now is an excellent time. Don’t miss this rare opportunity. Go to our dealer now to learn more details and enjoy this offer!

The price of Xingyue L in Nanning has been greatly reduced, and the promotion discount is 15,000! Not to be missed

On the preferential promotion channel in Nanning, car home, we are pleased to announce that preferential activities are under way! As an SUV model that has attracted much attention, the highest discount of Xingyue L in Nanning reached 15,000 yuan, and the lowest starting price was only 122,200 yuan. This is an excellent opportunity for you to buy this excellent model at a more affordable price. If you want to know more details about Xingyue L, please click the "Check Car Price" button in the quotation form to get a higher discount.

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The exterior design of Xingyue L car series is very unique, and the front face adopts a large-size air intake grille, which shows a strong sporty atmosphere. The air intake grille is decorated with chrome trim strips, which further highlights the luxury of the car. The body lines are smooth and the overall style is very fashionable. With the sliding back design of the roof, the whole car looks more dynamic. The side of the car body is outlined by a number of smooth lines, and the visual effect is excellent. The rear part of the car adopts a streamlined shape, which makes the whole car look more atmospheric. The taillights are designed through, which is very recognizable. In a word, the exterior design of Xingyue L car series is excellent, and it is a model worth looking forward to.

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Xingyue L is a medium-sized SUV with a body length, width and height of 4770*1895*1689mm and a wheelbase of 2845mm respectively. The lines on the side of the car are smooth and strong, showing movement and strength. The front and rear wheel tracks are all 1610mm, the front tyre size is 235/50 R19, and the rear tyre size is also 235/50 R19. The overall design is fashionable and atmospheric, and it is an impressive SUV model.

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The interior design style of Xingyue L car series is fashionable and dynamic, paying attention to the driver’s comfort and convenience of operation. The steering wheel is wrapped in leather, which feels comfortable and the position can be manually adjusted up and down and back and forth. The central control screen has a size of 12.3 inches and is equipped with a voice recognition control system, which supports multimedia, navigation, telephone, air conditioning and skylight operations. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect devices. The seat is made of imitation leather. The main seat supports the adjustment of front and rear, backrest, height and lumbar support. The auxiliary seat supports the adjustment of front and rear and backrest. The driver’s seat is also equipped with heating and ventilation functions, which can be electrically adjusted and memorized. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion, providing a more flexible space combination. Generally speaking, the interior design of Xingyue L car series is simple and fashionable, with both comfort and practicality, bringing users a better driving experience.

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Xingyue L is equipped with a 2.0T 218 horsepower L4 engine with a maximum power of 160kW and a maximum torque of 325 N m.. It uses a 7-speed wet dual-clutch gearbox to provide a smooth shifting experience. This engine has excellent power performance and high efficiency, bringing drivers a more comfortable and pleasant driving experience. Whether it is daily city driving or high-speed driving, it can be easily competent. At the same time, the engine of Xingyue L also has the advantages of low noise, low vibration and low fuel consumption, allowing drivers to enjoy a quieter and more environmentally friendly driving experience while driving.

In the evaluation of the owner of car home, it can be seen that his love for Xingyue L 2021 2.0T EVO Two-Drive Wisdom Edition is beyond words. He mentioned the advantages of the car, such as rich configuration, advanced appearance and large enough space. At the same time, it also showed excellent stability and comfort during actual driving. Car home owner @ Chengdu Cheyou 0964484 also specifically mentioned the excellent performance of the car in complex road conditions, which can be easily handled whether it is starting from the urban area, running the expressway, taking the national highway, entering the rural road or climbing up the hill and potholes, fully demonstrating the advantages of extra large space in the trunk. Driving the stars with my parents everywhere for a ride is full of praise for the elderly, which further proves the comfort and practicality of the car. On the whole, Xingyue L 2021 2.0T EVO two-wheel drive Zhizun Edition is a model worthy of recommendation, which can bring excellent driving experience and comfort to car owners whether driving in the city or traveling long distances.

The opening of "online celebrity College" in a university in Chongqing has attracted 19 students.

  Live broadcast skills, how to record small videos are popular, and these entertainment projects in life have now entered a college classroom. Recently, the opening of "online celebrity College" in Chongqing Institute of Engineering has attracted attention. On September 20th, Chongqing Institute of Technology responded to the Beijing Youth Daily reporter that "online celebrity College" is neither an independent college nor a specific major, but a training project of "school-enterprise co-construction" between schools and enterprises. At present, 19 students have participated, and the enterprises provide training teachers and practical opportunities, while the schools provide venues and equipment. Students participate voluntarily to solve the employment problems of some students. The cooperative enterprise of "online celebrity College" said that it would train students in live broadcast skills such as "asking for gifts", and then sign a contract with them to become full-time anchors of the enterprise.

  In this regard, education experts believe that the establishment of "online celebrity College" in colleges and universities is not serious and rational enough. Experts pointed out that "online celebrity" can’t be called a profession at present. As a new phenomenon, it has no relevant subject connotation and can’t be the foundation of a college or major. He also reminded students that they should maintain the basic ability of value judgment in dealing with "online celebrity College" and not fall into the misunderstanding that "work is a simple matter".

  event

  A university in Chongqing set up "online celebrity College" to select students.

  Recently, some netizens posted that "Xingyun online celebrity (Industry) College" (referred to as "online celebrity College") has been newly established in Chongqing Institute of Engineering, and the work of "selecting students" has been carried out. The reporter of Beiqing Daily noticed that there were a large number of people at the selection site, and the words "First online celebrity Student Selection Meeting of Xingyun online celebrity (Industry) College" were written on the display board. The posting netizen also said that "online celebrity College" has already held a "class opening symposium".

  According to public information, Chongqing Institute of Technology is a full-time undergraduate college with 30 undergraduate (junior) majors and more than 13,500 full-time students. According to the information of official website, on July 4th this year, the school and a local cultural communication company held a signing ceremony of "Building Xingyun online celebrity (Industry) College". The relevant person in charge of the school introduced at the scene that the opening of "online celebrity College" was "a beneficial attempt with pioneering strategic significance for the industry based on online celebrity’s economy", and expressed the hope that through cooperation, the problem of "a large number of high-quality and high-quality professionals are lacking at this stage" in online celebrity industry could be solved.

  After the incident was exposed, many netizens paid attention. Some netizens questioned whether "online celebrity College" is an independent college of the school or a major under it. Some netizens are curious: What courses are taught by online celebrity College and who will teach them? Some netizens are worried that the establishment of "online celebrity College" will bring excessive praise to the industries such as "online celebrity" and "anchor" among students.

  school

  At present, it is an orientation class with 19 students.

  On September 20th, the reporter of Beiqing Daily called Chongqing Institute of Technology to inquire about this matter, and the school said that the management school of the school was responsible for the "online celebrity College". Subsequently, Mr. Zhang from the School of Management of the school told the reporter of Beiqing Daily that "online celebrity College" is neither an independent college nor a specific major of the school, but a cooperative project of "school-enterprise co-construction" between the school and the enterprise. "It should be regarded as a directional (training) class in the direction of online celebrity. The enterprise provides training teachers and practical opportunities, the school provides venues and equipment, and students participate voluntarily." He also introduced that "online celebrity College" started classes on September 19th and officially started classes on September 20th, with a training period of three months.

  Teacher Zhang told the reporter of Beiqing Daily that the selection of students is mainly aimed at undergraduate students in the graduating class of e-commerce and marketing in the School of Management. "Now the webcast is also quite popular. Participating in training will also help our students in the School of Management." Teacher Zhang said, "After students voluntarily sign up, the enterprise will also interview the students who have signed up, mainly considering the students’ body, language expression, face value and other characteristics. At present, there are already 19 students in this orientation class. "

  Teacher Zhang also said that "online celebrity College" is only an attempt at present. "If the operation effect is good, the school may declare such a major in the future, but it will not be called ‘ Online celebrity major ’ Because there is no such professional name in the professional catalogue of the education department, it may be called ‘ Network anchor ’ Or ‘ Webcast ’ Professional. " He added that at present, after the training of these 19 students, the school will not issue separate certificates, "which major was originally a student of the college, and which major was taken."

  Asked about the expected goal of the orientation training course, Teacher Zhang said that on the one hand, it is to solve the problem of job hunting for some students. "Considering their own interests, there are also related practicality. For example, the current e-commerce industry will also do live webcasting promotions, etc."; On the other hand, the school arranged for teachers to participate in lectures and study all the time, "to prepare for online celebrity’s economic research and possible application for related majors in the future".

  student

  To learn "live skills", "psychology" and other courses.

  On the evening of September 20th, the reporter of Beiqing Daily contacted one of the first 19 students who participated in the training of online celebrity College — — Li Shan (a pseudonym). Li Shan told the reporter of Beiqing Daily that she was a graduating class student and signed up for the training under the recommendation of her teacher. "Most of the 19 students who participated in the training were girls.".

  Li Shan told the reporter of Beiqing Daily that at present, the "online celebrity College" training class of the school has set up related courses such as "Personality Shaping", "Live Broadcasting Skills", "Image Design", "Performance", "Psychology" and "Video Recording" this week, and these contents are all taught by personnel arranged by enterprises.

  Li Shan introduced that on the afternoon of 20th, "online celebrity College" officially started classes. The first class was "Personality Shaping", and everyone had 3-5 minutes to show on stage. Teachers would comment on students’ overall style and personal orientation according to their live shows. I was asked by my teacher to give an open performance. After the performance, two teachers commented on my performance one after another. She also told the reporter of Beiqing Daily that in addition to the "Personality Shaping" class, there were teachers at the scene to guide students how to shoot small videos. "The teacher will let us shoot ‘ Tik Tok ’ The video came to the top, I took it all afternoon, and now I am too tired to walk a step. "

  Li Shan said that the 19 students who participated in the training of "online celebrity College" are now paid by the school. "The teachers said that after graduation, the school would arrange for us to sign a contract with the company to do online celebrity, and I feel quite good. It will be very good for me and will be famous."

  enterprise

  Cultivate full-time anchor professors to "live broadcast gifts"

  The reporter of Beiqing Daily noticed that the enterprise that cooperated with Chongqing Institute of Technology to set up "online celebrity College" training was Chongqing Miyin Culture Communication Co., Ltd.. According to industrial and commercial information, the company was established in January this year, and its business scope is: organizing cultural and artistic exchange activities; Undertaking exhibition services; Cultural and artistic performance planning.

  On September 20th, the reporter of Beiqing Daily consulted the enterprise as a student about the establishment of "online celebrity College" in cooperation with the school. According to a person in charge, at present, the orientation classes offered in cooperation with the school mainly cultivate online celebrity in three directions: live broadcast, e-commerce and short video. "In addition to absorbing students from directional schools, social workers can also apply for training courses with the same teaching content, charging 3,980 yuan for three months".

  According to the person in charge, the current training for students is also three months. "The first month is mainly theoretical knowledge training, followed by ‘ Online celebrity ’ ‘ in related industries; Actual combat ’ Let the students learn to operate from the beginning. As far as students are concerned, they mainly cultivate talents and sell products eloquently. In addition to their own live broadcast profits, there are all-round types of anchors with extra business. "

  Subsequently, the person in charge sent a more detailed teaching schedule to the reporter of Beiqing Daily. Apart from the contents mentioned by Li Shan, there are also courses such as "appreciation of live broadcast" and "self-reflection after live broadcast". In this regard, the person in charge said that the designated assignment of "self-reflection after live broadcast" is to require students to show themselves by making personal short videos, so as to increase the spread and exposure of short videos. In addition to the training, we also set up an assessment link for students. "If students fail the assessment, it will affect our subsequent training of students."

  In addition, the person in charge stressed that during the training process, online celebrities will be invited to teach students some practical experience, "for example, they will teach students the skills of asking for gifts in live broadcast, and how to create live broadcast topics and master the psychology of fans". He also revealed that after the training, students can sign a contract with the company and become a full-time online celebrity anchor. "This training project can be said to be a online celebrity incubation base built by the company, and it has cooperated with several live broadcast platforms such as Betta, Zanthoxylum bungeanum, Dragon Ball and YY".

  expert

  "online celebrity" can’t form a discipline.

  Chu Zhaohui, a researcher at China Institute of Science Education, told the reporter of Beiqing Daily that it was not serious enough and rational enough for colleges and universities to offer the training course of "online celebrity College". "This is a manifestation of following the trend, its principle and creation ‘ Star major ’ Similarly, there is not much autonomy in essence, and it is a passive state. "

  Chu Zhaohui said, "The establishment of any college or major in colleges and universities needs to be based on the professional teaching content and standards, and the establishment of majors must follow the standardized procedures and evaluation process. But, at least for now, ‘ Online celebrity ’ It is just an emerging social popular phenomenon. It has no relevant subject connotation and has not been precipitated for a long time, so it cannot become the foundation of a college or major. "

  Chu Zhaohui pointed out that it will take time to test whether "online celebrity" can become a career, because a job that can be called "career" should meet the conditions of stable work content and scope. "It is recommended to first ‘ Online celebrity University ’ Observe for a period of time and then look at the development. " He also said that for "online celebrity College", most students should maintain basic value judgment ability. "Students should understand that even if they enter ‘ Online celebrity University ’ , it may not become ‘ Online celebrity ’ ; You can’t think that you have participated in ‘ Online celebrity University ’ As an anchor, I have a misunderstanding about employment and think that work is a simple and easy thing. "

  Text/Zhang Ya Zhang Xi Liu Sijia