Can the concept of short drama "pull the listed companies of series ashore" again?

Wen | refers to the moon

At the end of 2023, with the short play market becoming more and more popular, the concept stocks related to short plays in the securities market experienced a strong rising period in early 2024, including Huace Film, Tianwei Video, Baina Qiancheng, Tang De Film, Ciwen Media, Chinese Online and Ning Meng Film.

However, with the round of concept speculation and the changes in the securities market environment, the share prices of these companies once again took a roller coaster ride and experienced a period of sharp decline. Take Huace Film and Television as an example, its share price rose by 64.91% from January to March 2024, reaching a high of 11.06 yuan on March 22, but then it started a long road of decline, falling by nearly 30% as of April 16, and other short drama concept stocks were similar.

However, on April 17th, when the market picked up, these companies rose again, and the concept of short play once again became a hot topic.

In the near future, the revenge-themed short play "Advanced Record of Deep House" produced by Ning Meng Film and Television has continuously occupied the forefront in the hot list of DataEye. However, the whole drama is a high imitation of last year’s revenge short play "Black Lotus Upper Manual", which was removed from the platform for reasons such as "exaggerating the bad values of extreme revenge, fighting violence with violence, and confusing the concept of right and wrong". On April 17th, The Advanced Record of Deep House seems to have suffered the same removal treatment as The Upper Manual of Black Lotus, and it is no longer possible to search for key words on platforms such as Tik Tok.

In the ups and downs of the stock price, the influence brought by the rapid growth of short plays is obviously not to be underestimated, especially for the listed companies with sluggish performance in the past few years. Short plays are both a hot topic and a vast market for real money. Whether they can firmly grasp this lifeline seems to have become the biggest factor for these drama companies to prove their growth value.

On March 27th, Ning Meng Film and Television, a Hong Kong-listed company, mentioned the development of short drama business in its 2023 annual report. The annual report shows that in 2023, the company achieved revenue of 1.22 billion yuan, a year-on-year increase of 28.4%; The adjusted net profit was 227 million yuan, up 60.4% year-on-year, of which the accumulated contribution income of short drama related business was 32.23 million yuan, up more than 12 times year-on-year.

The annual report also mentioned that the number of micro-dramas, such as Twenty-nine, Behind the Traffic and Save My Family, which it launched, continuously occupied the list of short dramas on the vibrato short video platform TOP1. Therefore, in the traditional film and television drama companies that enter short plays, Ning Meng Film and Television has been called a real mature layout rather than just a gimmick.

On the one hand, the annual income of short plays of about 30 million accounts for a very limited proportion of the annual income of 1.22 billion; On the other hand, the gross profit margin of the short drama-related business disclosed by Ning Meng Film and Television is 25.2%, which is far lower than the gross profit margin of the company’s long drama business of 39.7%. In terms of earning power, it only brings the company about 8 million gross profit, and the real profit figure will be even smaller after deducting other expenses.

It can be seen that in the drama companies with large basic discs, short plays are still in the early stage of layout, and Raytheon has little rain and little sense of existence in the overall revenue for the time being.

The Huace film and television behind the recent hit drama "The Story of Success" has also focused on short plays since last year. In November, 2023, Huace Film and Television said that the company began to pay attention to short plays in 2022, and began to gradually cut into it in June, 2023, and clearly established two core competencies of short play script development and marketing distribution. Six teams have been established, and five short play projects have been filmed, among which "The identity of the president of the lonely husband was exposed" was launched on November 7, and four projects such as "My General Boyfriend" are expected to be.

At first glance, my husband’s identity as president was exposed, and my general boyfriend was a short program with the theme of following the wind. After it went online, it sank into the sea in the rolling craze of short programs and did not set off any waves. Huace, who has many big dramas and movie IP in his hand, seems to focus on the short drama development of his own drama IP at present.

At the beginning of 2024, Huace’s short play Going to a Windy Place, My Way Home is Windy, A Writer’s Odyssey’s short play The Girl Who Killed the Novelist Strikes Back, and the antique comedy Looking for the Song entered the Tik Tok 2024 boutique miniseries "Project Stars". Of the two short plays that have been broadcast, the Tik Tok broadcast volume of Seeking Song is currently 22 million+.The broadcast volume of "My Way Home is Windy" is as high as 190 million, and it has been praised by many mainstream media with the characteristics of literary travel and short drama. It can be seen that the extra-curricular mode of this kind of drama IP really has great potential to be tapped, and it is also one of the core competitiveness that traditional film and television companies can quickly establish.

The same is true of Ciwen Media, another listed company of veteran dramas, trying to quickly develop the reserved IP in the form of short plays. After signing an agreement on the three-dimensional development of Gulong IP in August, 2023, Ciwen Media promoted the development and production of five online mini-dramas, namely, Wulin Waishi, Sentimental Swordsman’s Ruthless Sword, Full Moon Machete, Legend of Chu Liuxiang’s Mystery, and Legend of Chu Liuxiang’s Jianghu tales of mystery, among which Full Moon Machete, Legend of Chu Liuxiang’s Mystery, Chu Liuxiang

Another veteran drama company, Tang De Film and Television, is now the holding company of Zhejiang Radio and Television Group, whose "Blue Media Short Play" platform is being put into operation steadily. On March 17th, Tang De Film and Television announced that the launching ceremony of the boutique female frequency-crossing mini-short drama "Copy Female General" jointly produced by Tang De Film and Television Corporation and Zhejiang Satellite TV (Z Vision) was held in Jiangxi Shifang Guangying Film and Television Base. The development of short plays in Tang De film and television may match the development rhythm of Zhejiang Radio and Television more.

For most drama listed companies, it is necessary to actively lay out short plays. Because from the perspective of the capital market topic, companies that can’t keep up with the hot spots of short plays are often regarded as slow to respond and miss growth opportunities. After all, the possibility of the future is always more concerned than the present. Therefore, acquiring short play studios and companies and trying to test the water may be the common idea of drama companies at the beginning.

Like Tang De Film and Television, Ciwen Media and Huanrui Century, they used to be drama giants with a market value of over 10 billion and 20 billion at their peak, but in recent years, their production capacity has dropped significantly, and video platforms have occupied the overwhelming initiative in the drama market, with more and more customized dramas. It has become increasingly difficult for ordinary drama companies to have both explosive capacity and work scale.Therefore, in addition to the "basic disk" of long dramas, drama companies are not necessarily committed to finding new growth points such as short dramas, but they are also "just needed" for real development.

Judging from the situation of the listed companies of the above-mentioned series, the copyright drama is still the core of each company’s business, because a large amount of investment in small programs and short plays and the development of betting content themes are not so easy to make money. In addition to the above-mentioned low gross profit margin of Ning Meng’s short film and television dramas, Beijing Dianzhong Technology, the publisher of the short drama "I became a stepmother in the 1980s" in 2024, responded to the media, and the overall gross profit margin of the company was about 10%, of which the net profit margin of short drama business was less than 1%.

On the other hand, according to DataEye’s "Data Report on Mini-short Plays in 2024", the scale of mini-short plays in China will exceed 30 billion yuan in 2023 and 40 billion yuan in 2024. In this upsurge, it is still the investment platform that has made a big profit.

With the listed companies of drama series joining the short drama industry one after another, it is bound to further promote the speed of industry development iteration. Whether it’s a vertical screen mini-drama or a horizontal screen short drama, in the two tracks with obvious differences, the entry methods of drama companies such as Ning Meng Film and Huace Film and Television are further "uncoiled" in production and lineup, which forces the industry to create quality content. Process.

At the same time, since 2024, the supervision of short drama content on short video platforms has been further tightened. For example, extreme revenge themes such as The Advanced Record of Deep House mentioned above have been removed from the platform, as well as contents such as promoting unhealthy and non-mainstream family views, love and marriage views, deliberately magnifying and exaggerating the contradiction between husband and wife, mother-in-law and daughter-in-law, etc., such as My husband is a mother-in-law man, The Last Bottom Line, darling daughter Counterattack and Pregnant Women.

It may be the right time for listed companies to actively enter the short drama industry. Because the content of short plays that attract people’s attention with exotic themes and extreme values is bound to get narrower and narrower.Under the general trend of upgrading the overall quality of short plays and tightening the theme management, there will be more and more solo short plays customized by the platform, and the demand for professional content production will only increase day by day.

On the other hand, the IP resources and copyright resources held by drama companies can also have more room to play under the expansion of the short drama market. The "quality improvement and quantity reduction" of the long drama market is obvious. The Lighthouse Professional Edition "2023 Drama Market Report" shows that the number of effective dramas in the online drama market in 2023 is 294, which is 10.6% lower than last year, and the total broadcast index of large-scale feature films is 38.612 million, which is 7.7% higher than the trend. It can be seen that the current long drama market is somewhat inclined to the mode of head drama.

On the other hand, drama companies with IP resources and copyright adaptation obviously need the space of short drama market to try more low-cost and give play to their unique competitive advantages, which may be the reason why Huace Film and Ciwen Media mentioned above all develop their own IP resources in the short drama market.

From the commercialization point of view, it is easier for drama listed companies to open up diversified commercial services in the short drama market. Take Ning Meng Film and Television as an example, it has tried many ways to realize short drama layout, such as small program payment, platform customization, platform account sharing, brand sponsorship business, etc. Compared with small teams that can only rely on platform or C-side cash, listed companies may have more channels and resources to try diversified business models in the short drama market.

Although it may not be immediate, the strong entry of drama companies may be changing the state of the short drama industry. Can these revolutionary forces stimulate the innovation vitality of the short drama industry, or will it trigger a new round of chaos after raising the threshold?Although the results are not yet clear, it is foreseeable that with the continuous investment and active exploration of more drama companies, the short drama industry will usher in a new era with richer formats and greater commercial potential. At that time, for these drama listed companies, short dramas may really change from capital topic gimmicks to facade signs.

* Original article, please indicate the source when reprinting.

On-the-spot report on the emergence of the new central leading body of the party

  On the journey of winning the victory in building a well-off society in an all-round way and winning the great victory of Socialism with Chinese characteristics in the new era, this moment is undoubtedly of symbolic historical significance — —

  On the morning of October 25, 2017, the Great Hall of the People in Beijing.

  The First Plenary Session of the 19th CPC Central Committee elected the 19th the Political Bureau of the Central Committee composed of 25 members, and elected the supreme leader, Li Keqiang, Li Zhanshu, Wang Yang, Wang Huning, Zhao Leji and Han Zheng as The Politburo Standing Committee (PSC) and the supreme leader as the general secretary of the Central Committee. Passed the members of the Central Secretariat; Decided the composition of the Central Military Commission (CMC); Approved the leading body elected by the first plenary session of the 19 th Central Commission for Discipline Inspection.

  This is the guide of more than 89 million people in party member, and it is the backbone of more than 1.3 billion people.

  Do not forget your initiative mind, keep moving! The new CPC Central Committee with the Supreme Leader as the core will lead China and set sail again.

  Look at the main peak with majestic mountains.

  — — On the new journey of strengthening the country and the army, at the critical juncture of national rejuvenation, it is the aspiration of the party and the people to establish the General Secretary of the Supreme Leader as the core of the CPC Central Committee and the whole party, and to establish Socialism with Chinese characteristics Thought of the Supreme Leader in the new era as the party’s guiding ideology.

  In a magnificent era, there are bound to be moments of stirring people’s hearts.

  A year ago, in the golden autumn of Beijing, the Sixth Plenary Session of the 18th CPC Central Committee established the core position of the Supreme Leader General Secretary in the CPC Central Committee and the whole party, and the thunderous clapping sound of the Great Hall of the People was still in my ears.

  This is the heartfelt reverence and love of all party comrades, and this is the emotional recognition of hundreds of millions of people pursuing their dreams.

  Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has faced difficulties, forged ahead, made historic achievements in reform, opening up and socialist modernization, and promoted historic changes in the cause of the party and the state:

  Great achievements have been made in economic construction, major breakthroughs have been made in comprehensively deepening reform, great strides have been made in building democracy and the rule of law, great progress has been made in ideological and cultural construction, people’s lives have been continuously improved, remarkable achievements have been made in building ecological civilization, strengthening the army and opening up a new situation, new progress has been made in the work of Hong Kong, Macao and Taiwan, all-round diplomatic layout has been carried out in depth, and remarkable results have been achieved in comprehensively administering the party strictly … …

  The achievements in the past five years are all-round and groundbreaking, and the changes in the past five years are deep-seated and fundamental. Socialism with Chinese characteristics has entered a new era.

  New practice breeds new ideas. On the basis of adhering to the basic principles of Marxism, the CPC Central Committee with the Supreme Leader as the core creatively adhered to and developed scientific socialism, opened up a new realm of the development of Marxism in China in the 21st century, and created the Supreme Leader’s New Era Socialism with Chinese characteristics Thought.

  Do great things, solve difficult problems, turn the tide and start a new game.

  Carrying out great struggles, building great projects, advancing great undertakings and realizing great dreams, a series of great practices and theoretical innovations have poured into the ideals and beliefs of the Communist Party of China (CPC) people and people’s feelings, demonstrated the political courage and responsibility of the CPC Central Committee, and demonstrated the great talent and leadership style of the Supreme Leader General Secretary. General Secretary of the Supreme Leader made great efforts to turn the tide, made overall plans for internal affairs, foreign affairs and national defense, and led the party, state and army in running the country. He spared no pains for the long-term stability of the party and the country and won the party’s heart, military heart and popular support. He is a well-deserved strong core of the Communist Party of China (CPC) in the new era.

  In the election of the Party’s 19th National Congress, the Supreme Leader was unanimously elected. When the members of the 19th Central Committee were elected, the supreme leader was unanimously elected. When the first plenary session of the 19th Central Committee elected the new central collective leadership, the supreme leader comrade was unanimously elected as the general secretary of the Central Committee again. Thunderous applause rang again and again, and it lasted for a long time … …

  One vote represents the party’s heart and public opinion, and applause conveys trust expectations again and again — — It is the great fortune of the party, the army and the people to have the Supreme Leader General Secretary as the core of the party, the commander-in-chief of the army and the leader of the people! It is the hope, strength and victory to realize the goal of "two hundred years", the Chinese dream of the great rejuvenation of the Chinese nation and the people’s yearning for a better life!

  Marked by the victory of the 19th National Congress of the Communist Party of China, China entered the historical intersection of the goal of "two hundred years" — —

  By 2020, it is necessary to build a well-off society in an all-round way and achieve the goal of the first century, but also to take advantage of the situation to start a new journey of building a socialist modern country in an all-round way and March towards the goal of the second century.

  At the same time, the situation at home and abroad is undergoing profound and complex changes, and China’s development is still in an important period of strategic opportunities, with bright prospects and severe challenges. Facing difficulties, carrying out great struggles with many new historical characteristics, and taking a good long March in the new era, the party’s leadership is crucial, and the leadership core is particularly important.

  The cross-flow of the sea shows the mainstay, and the mountains are majestic to see the main peak.

  In this critical period of connecting the past with the future, the whole party, the whole army and the people of all nationalities in the country have a common expectation, that is, they hope to elect a good central leadership collective, and under the leadership of the Supreme Leader General Secretary, continue to consolidate achievements, overcome difficulties and forge ahead bravely, and write a magnificent chapter in the new journey of socialist modernization.

  Qian Qiu Wei ye ju ying Cai

  — — Focusing on the cause of the party and the long-term prosperity of the country, the CPC Central Committee with the Supreme Leader as the core has made overall plans for the nomination of candidates for the new central leading bodies.

  The key to the great cause of the Millennium lies in people. The key to governing the country lies in employing people.

  The new era calls for a new strong collective leadership.

  How to produce a new central collective leadership with the Supreme Leader General Secretary as the core and lead China into the future is expected by the whole party, concerned by the whole people and attracted worldwide attention.

  Party constitution stipulates that the Political Bureau of the Central Committee, Standing Committee of the Political Bureau of the Communist Party of China Central Committee and the General Secretary of the Central Committee of the Party shall be elected by the plenary session of the Central Committee.

  According to this provision, the 19th National Congress of the Communist Party of China will elect a new Central Committee and the 1st Plenary Session of the 19th Central Committee will elect a new central leading body.

  In this regard, the CPC Central Committee attaches great importance to it.

  General Secretary of the Supreme Leader pointed out that our party is a big party with more than 89 million people in party member. Being in power in a big country with a population of more than one billion, it has a heavy burden and great responsibility on its shoulders, and it is necessary to form a central leading collective that is politically firm, united, strong and energetic.

  Under the overall planning of the CPC Central Committee with the Supreme Leader as the core, the nomination of candidates for the new central leading bodies has been carried out in an orderly manner … …

  From the beginning of 2017, General Secretary of the Supreme Leader listened carefully to Comrade The Politburo Standing Committee (PSC)’s opinions on how to prepare the candidates for the new central leadership.

  It is unanimously agreed that, on the basis of summing up the relevant practices of the 16th, 17th and 18th National Congress of the Communist Party of China, and drawing lessons from the practices and experience of the 19th "two committees" candidates and the inspection work of provincial party committees, we should take the form of talk and investigation to listen to recommendations and suggestions face to face in a certain range on the candidates for the new the Political Bureau of the Central Committee, the Standing Committee and the Secretariat, the candidates for the Central Military Commission, the candidates for leading members in the State Council who need to be considered as a whole, and the newly promoted candidates in the National People’s Congress and Chinese People’s Political Consultative Conference Party.

  On April 24, 2017, General Secretary of the Supreme Leader presided over the The Politburo Standing Committee (PSC) meeting to conduct special research, and discussed and adopted the Arrangement Plan for Talks and Research on the Brewing of Candidates for the 19th Central Leading Body. Conversation, investigation and candidate preparation are conducted under the direct leadership of the Supreme Leader General Secretary. Mainly follow the following principles:

  — — Focus on promoting the overall layout of the "five in one" and coordinating the promotion of the "four comprehensive" strategic layout, implement the new development concept, build a well-off society in an all-round way, and constantly promote the development of Socialism with Chinese characteristics in the new era; Focus on improving the party’s leadership level and ruling ability, maintaining and developing the party’s advanced nature and purity, promoting the modernization of the national governance system and governance ability, and consolidating the party’s ruling position; Focus on the successors and prosperity of the party’s cause, and ensure the long-term stability of the party and the country.

  — — Adhere to the standards of politicians’ groups, adhere to all corners of the country, appoint people on their merits, adhere to both ability and political integrity, put morality first, put career first, be fair and upright, strictly control politics and integrity, and select and employ people accurately and scientifically.

  — — We will further improve and perfect the mechanism for the generation of party and state leaders, and actively and steadily promote the replacement of old and new leaders at the top of the party and state.

  — — Adhere to the principle that the Party is in charge of cadres, implement democratic centralism, give full play to inner-party democracy, and improve the quality and effectiveness of democracy. Talk and research focus on brainstorming and unified understanding, without limiting the number of recommendations, and the number of recommended votes is used as a reference, not taking people by votes. According to the requirements of cadres’ conditions, consistent performance and team structure, we will study and propose candidates for the new central leading bodies.

  The selection scheme for the new Central Military Commission should emphasize the adherence to political standards, focus on preparing for war, optimize the structural layout, and pay attention to the echelon allocation of the old, middle-aged and young.

  According to these principles, the Central Committee has put forward the conditions for recommending candidates:

  — — Loyalty to the Party, firm belief, firm establishment of "four consciousnesses" and "four self-confidences", firm implementation of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, and high consistency with the CPC Central Committee with the Supreme Leader as the core, are qualified Marxist politicians.

  — — Strong leadership, rich practical experience, strong revolutionary dedication, spirit of reform and innovation and seeking truth from facts, courage to take responsibility, correct outlook on political achievements and outstanding work performance.

  — — Take the lead in implementing democratic centralism, consciously safeguard the authority and centralized and unified leadership of the CPC Central Committee with the Supreme Leader as the core, be good at uniting comrades, be fair and upright, and be broad-minded.

  — — Have the world outlook, outlook on life and values of communist party people, take the lead in adhering to principles, take the lead in observing the party’s discipline and rules, have a good style, be honest and upright, and have a high prestige and a good image inside and outside the party.

  Referring to the previous practice, according to the needs of the development of the cause of the party and the state and the reality of the construction of the central leading body, the central government also put forward clear requirements on the scope, age and structure of the recommended candidates.

  Everyone agrees that the Central Committee’s principles on the preparation of candidates for the new central leading bodies are scientific and reasonable, the standard conditions for recommending candidates are clear and definite, and the recommended scope, age and structure requirements are in line with reality, which reflects the foresight of the CPC Central Committee.

  Democratic science condenses consensus

  — — A series of new ways and measures have been adopted in the selection of candidates for the new central leading bodies, which embodies the new mechanism and orientation of selecting and employing people and shows the new style and image of the party.

  In late May 2017, a leading cadre at the provincial and ministerial level was informed to come to Beijing to participate in the organization talk.

  The meeting place is arranged in Zhongnanhai. As soon as I arrived in the waiting room, three materials were already on the table — — Relevant Arrangements of Conversation and Investigation, Roster of Current Party and State Leaders party member and Roster of Leading Cadres at Provincial and Ministerial Level in party member.

  According to the working procedure of conversation research, arrange sufficient time for the cadres to read the materials and think carefully and prepare independently.

  On this basis, the central leading comrades listened to the cadre’s recommendation on the candidates for the new central leading bodies by face-to-face talks.

  "There is no limit to the number of referees, talk as much as you know, talk as you think, seek truth from facts and speak freely." The cadre felt afterwards, "As a comrade working in a local area, I have the opportunity and qualification to express my opinions and recommend the candidates for the new central leading body. This is the high trust of the CPC Central Committee, which fully reflects our party’s democratic style and broad mind, and reflects our party’s fine tradition of concentrating the wisdom of the whole party."

  In the form of individual interviews and research, face-to-face listening to the recommendations and relevant suggestions for the candidates of the central leading bodies within a certain range is a major innovation in the nomination of candidates for the 19 th central leading bodies.

  This major innovation is embodied in drawing lessons from historical experience and exploring new ways and measures to select and employ people — —

  Our party has a fine tradition in selecting high-level leaders of the party and the state, and has been actively exploring, with experience and lessons. The 17th and 18th National Congress of the Communist Party of China adopted the method of meeting recommendation. However, due to the excessive emphasis on the weight of votes, it brought some disadvantages: some comrades simply "ticked off" during the meeting recommendation process, which led to random voting and distorted public opinion, and even voted for relationship votes and human votes. Zhou Yongkang, Sun Zhengcai and Ling Jihua, who have been investigated and dealt with by the Central Committee, used the recommendation of the meeting to engage in non-organizational activities such as canvassing and bribery.

  Adhering to the problem orientation, the Central Committee has innovated and improved the selection method of the new central leading body, emphasized the democratic orientation, improved democratic methods and improved the quality of democracy, and decided to gradually select the candidates for the central leading body on the basis of in-depth inspection and strict control of the candidates for the 19th "two committees" through talks, investigations, listening to opinions, repeated brewing and meeting decisions.

  From late April to June 2017, the General Secretary of the Supreme Leader specially arranged time to talk with the current party and state leading comrades, members of the Central Military Commission, and old comrades in the party, fully listening to opinions and talking with 57 people before and after.

  According to The Politburo Standing Committee (PSC)’s arrangement, the relevant leading comrades of the Central Committee respectively listened to the opinions of 258 leading comrades in charge of party member at the provincial and ministerial level and in the military theater and other members of the 18th Central Committee. The responsible comrades of the Central Military Commission respectively listened to the opinions of 32 leading comrades in the current theater and the main responsible comrades in the theater-level departments of the military commission.

  This way of taking individual interviews and listening to opinions and suggestions face to face has won unanimous praise from comrades who participated in the talks. It is generally felt that the plan is well thought out, the work arrangement is meticulous, the program is well designed, and the discipline requirements are strict, so that the opinions reflected are more comprehensive, more true and more accurate.

  This major innovation is reflected in the insistence on selecting people by things and forming a new mechanism and new orientation for organizational work — —

  In the interview recommendation work, the Central Committee made clear the conditions for recommending candidates, insisted on selecting candidates according to the standards of Marxist politicians group, and paid attention to the integration of knowledge and practice; Adhere to the career-oriented, meritocratic, pay attention to work ability and practical experience; Adhere to the strict integrity and style of candidates, and pay attention to image and word of mouth.

  Strict standards, career first, comrades who participated in the conversation spoke highly of this and unanimously agreed.

  Everyone thinks that the leadership positions of the party and the state are not "iron chairs" or "iron hats", and those who meet the age may not necessarily continue to nominate, mainly according to the political performance, integrity and career needs of the candidates, and they can stay and transfer, be promoted and demoted.

  Everyone reflected that the selection of candidates for the 19th Central Leading Body has improved the scientific employment mechanism, which is of far-reaching significance for further forming a good inner-party political ecology and enhancing the scientificity and credibility of cadre selection.

  Many comrades said that it is an effective way to fully develop inner-party democracy in the new situation to listen to opinions widely on the high-level personnel arrangements of the party and the state on such a large scale, and it is a successful practice to improve and perfect the mechanism for the generation of party and state leaders, and advocates a new correct orientation for employing people.

  This major innovation is embodied in adhering to a clean and upright style and reshaping the party’s new style and new image — —

  With a glorious political mission and heavy political responsibility, and a highly responsible attitude towards the cause of the party and the state, the comrades who participated in the conversation were serious, knowing everything and saying everything, telling the truth and expressing their opinions fairly.

  Comrades who participated in the conversation were very serious and cautious when thinking and preparing, and some drew up the outline of the conversation; In the conversation, everyone can speak freely, not only giving full recommendations, but also many comrades put forward good suggestions on the construction of the central leadership team; Some comrades called to supplement their opinions after returning from the conversation, and some also specially submitted written materials … …

  "The conversation process is also a test and party spirit education for me, and it is a vivid practice for senior leading cadres to participate in political life within the party." Everyone reported that this method has overcome all kinds of disadvantages brought by the previous "pushing by the sea at the conference" and "drawing votes and ticking", and there is no undercurrent, and the wind is always clean and upright.

  Fully communicate and brew, and unite the will of the whole party.

  On the basis of comprehensive opinions and suggestions, on September 25, 2017, The Politburo Standing Committee (PSC) put forward a proposal for the composition of the new central leadership.

  The proposal for the selection of leading members of the new Central Commission for Discipline Inspection was put forward by the Central Commission for Discipline Inspection and the Central Organization Department after deliberation and discussion. The proposal for the composition of the new Central Military Commission was put forward to the Central Committee by the Central Military Commission after collective discussion.

  On September 29th, Politburo meeting of the Chinese Communist Party deliberated and approved the list of candidates for the new central leadership, and decided to submit it to the First Plenary Session of the 19th CPC Central Committee and the First Plenary Session of the Central Commission for Discipline Inspection for election, adoption and decision respectively.

  The process of the emergence of the new central leading body is a process of adhering to the party’s leadership and fully carrying forward democracy, and condensing the wisdom of the whole party. It is a process of doing things in strict accordance with party constitution, the system and the procedures, and a process of constantly improving and perfecting the mechanism for the emergence of party and state leaders, which fully shows that our party is more United, unified, mature and confident.

  Sail in the wind and waves

  — — The new central leading body has brought together outstanding ruling backbones from all walks of life of the whole party. They will unite and lead the whole party and the people of all ethnic groups throughout the country to carry out great struggles, build great projects, advance great undertakings and realize great dreams with lofty sentiments and high spirits.

  On October 24th, the 19th National Congress of the Communist Party of China elected the new Central Committee and the Central Commission for Discipline Inspection.

  On October 25th, the first plenary session of the 19th CPC Central Committee elected a new central leading body.

  This is a leading group that embodies the will of the whole party, embodies the consensus of the whole party, reflects the expectations of the people, and deserves the full trust of the whole party, the whole army and the people of all ethnic groups throughout the country — —

  The new central leading bodies are composed of ruling party backbones who meet the standards of Marxist politicians, can adapt to the overall layout of "five in one" and coordinate the promotion of "four comprehensive" strategic layouts, have the professional quality of solving difficult problems in reform and coping with various risks, have rich leadership experience and mass work skills, are loyal, clean and responsible, and have high prestige among cadres and the masses.

  This is a leading group that links the past with the future and carries forward the future, fully embodying the style of contemporary the Communist Party of China (CPC) people — —

  The 19th the Political Bureau of the Central Committee consists of 25 comrades who are familiar with all aspects and fields of work, all of whom have higher education and professional knowledge, and have a reasonable structure. Some of them work in local areas, some in central and state organs, some comrades in the army and some lesbians. Among them, 10 comrades were nominated by the 18th members of the Political Bureau of the Communist Party of China Central Committee, 3 comrades were transferred from the National People’s Congress and leading comrades in the State Council, and 12 comrades were newly promoted.

  This is a leading group full of vigor and vitality, which can meet the needs of the long-term development of the cause of the party and the state — —

  The advance and retreat ratio of the new central leading body is relatively appropriate, maintaining the continuity of personnel and work, and actively and steadily realizing the alternation of old and new senior leaders of the party and the state. A group of leading cadres who have both ability and political integrity and are in the prime of life have entered the new the Political Bureau of the Central Committee, which fully reflects the prosperity and success of our party.

  When the new central leading bodies were considering candidates and soliciting opinions, some leading comrades of the Party and the state put the interests of the Party and the people first, and took the initiative to step down in the spirit of being highly responsible for national development and national rejuvenation, so as to let relatively young comrades come up, showing the broad mind and integrity of communist party people.

  Pilot a new era and start a new journey.

  On the morning of October 25, 2017, the East Hall of the Great Hall of the People was brightly lit and the atmosphere was warm. At 11: 54, the Supreme Leader of the 19th Central Committee, General Secretary of communist party, China, and Li Keqiang, Li Zhanshu, Wang Yang, Wang Huning, Zhao Leji and Han Zheng of The Politburo Standing Committee (PSC) entered the East Hall and had a cordial meeting with Chinese and foreign journalists covering the 19th Party Congress.

  With vigorous steps and calm posture, the central leading comrades showed calm and heroic bearing and enterprising spirit in front of the camera and flash.

  On behalf of the members of the new central leading body, General Secretary of the Supreme Leader sincerely thanked the comrades of the whole party for their trust, and said that he must be conscientious, diligent, and live up to his mission and trust. He said that in the past five years, we have done a lot of work, some have been completed, and some will continue to do so. The 19th National Congress of the Communist Party of China put forward new goals and tasks, and we should make overall plans to implement them. As long as we are deeply rooted in the people and rely on them closely, we can gain infinite strength and forge ahead courageously, rain or shine.

  This is the confidence of the leader of the new era, this is the responsibility of a ruling party, and this is the hope of the great national rejuvenation.

  The new central collective leadership with the Supreme Leader as the core will unite and lead the whole party and the people of all nationalities in China, hold high the great banner of Socialism with Chinese characteristics, forge ahead with determination, work hard, win the decisive victory in building a well-off society in an all-round way, win the great victory of Socialism with Chinese characteristics in the new era, and lead the ship carrying the great dream of the people of China to sail forward through the waves and sail to the glorious other side.

  (Xinhua News Agency, Beijing, October 26th, Xinhua News Agency reporter Zhao Cheng Huo Xiaoguang Zhang Xiaosong Luo Zhengguang)

Not taking the chicken soup route, this "college entrance examination drama" refreshed my understanding of exam-oriented education.

Original Sujie Small Peanut Net

Author: Su Jie

Chinese teacher in Chaozhou High School, Guangdong Province

Chaozhou Daily’s Special Writer for College Entrance Examination Preparation

WeChat official account | Chinese guy; Film x science

Tao and technique of Chinese: the use of teaching materials and the art of taking exams, Absolute rationality: exploring the limitations of thinking.

"Exam-oriented ability is quality education!"

Can you accept this view?

Recently, Mr. Su Jie, a middle school Chinese teacher, who is listening to the wind in Huayou @ Takejian, threw out this view in community sharing and put forward 10 arguments in combination with the preparation for the drama "Dragon Cherry". And summed up the four characteristics of super teachers who can send "ordinary students" to famous schools.

Teacher Su Jie worked as a Chinese teacher in a high school in Chaozhou, and studied the preparation for the college entrance examination for many years. This article is also his thinking from the perspective of preparation.

Tips: "Dragon Cherry 1" is an enlightening Japanese drama for many people. It was first broadcast in 2005. The story about the college entrance examination was rated as "the sooner you watch the better Japanese drama", and Douban scored 8.8. Recently, the second film was released, and the score was still above 8.

The protagonist Sakuraki Kenni, a down-and-out lawyer and ex-mobster, went to teach a stupid senior 3 student with an average score of 36 in Longshan High School and was admitted to the first Tokyo University in Japan … "Long Ying" was listed as a candidate by many high school teachers to watch Japanese dramas.

Teacher Sakuragi roared, "Idiots and ugly people go to Dongda!" The influence spread to the society. In the year of broadcasting alone, the number of cram schools in Japan soared by 12%, and the number of applicants for Dongda University soared by nearly 400.

When I saw the second season of the Japanese drama "Dragon Sakura", I found that more than ten years had passed!

As a TV series, to attract the audience, it’s natural to go on without making difficulties! In reality, for the Japanese, the University of Tokyo is equivalent to our Peking University Tsinghua. The school has a special class. If we leave it here, parents will do whatever it takes to cram their children in. As a result, this Japanese drama created a lot of contradictions, and only reluctantly increased the number of students in the special training class to seven (and finally added two more listeners).

Then, the story is: send some idiots to Dongda University!

Ok, that’s the end of the nonsense. A boring teacher like me is always looking at teaching! Moreover, it must be admitted that "Long Ying" written 15 years ago is very enlightening to my own teaching.

Many years ago, my teacher taught me a sentence: taking an exam is also an ability. Looking at "Long Ying 2", we can consolidate this understanding and make it clear that the ability to take exams is quality education!

From the 10 prerequisites for being admitted to Dongda University,

Talk about why "exam-oriented education is quality education"

Let’s first look at the many prerequisites for "being admitted to Dongda University" summarized by teacher Sakuragi, the hero of the film. Why do you say that-

1. The ability to think about the nature of the problem

Sakuragi said: What is the most attractive ability of Dongda University? Is how much ability to think about the essence.

The film also gives a realistic example, which is familiar to us and is the root of English:

To remember unite, you can find the root uni, which means "one". Then become a whole, so unite means unity. In addition, there are the meanings of combining, supporting, getting married and having both.

It’s easy to remember if you think that they are all derived from one etymology.

Uniform is a uniform costume for the team, university is a unity of various colleges and so on, unicorn is unique because it has only one corner.

This truth, in fact, is what Confucius said: a gentleman’s business is based on the foundation and the Tao is born.

In our words, the world is complicated, but behind it are basic elements and basic theoretical composition. Just as Marxist philosophy says: the world is material, the material is changing, the change is regular, and the law can be mastered!

If you are not satisfied, I want to review it. In the film, I also gave a real question (the geography question of Dongda University in 2015):

Please state the reasons for importing large quantities of pumpkins from Mexico and New Zealand. Plus, the season of pumpkin is from summer to winter. From this perspective, what do you think? Answer: There are only summer and autumn in Japan, but in Mexico, it is warm all year round. When it is winter in Japan, it is summer in New Zealand.

Back to the teacher’s analysis:

Everything has its meaning and essence. Why do you ask this question? Why do we ask you to do something that looks like fun at first glance? We should capture the essence from different angles. In fact, this question is very similar to the geography question of our college entrance examination in recent years.

2. Empathy

For students who are conceited and look down on others, Mr. Sakuragi said early in the morning that he failed the exam because:

Dongda often gives questions from multiple perspectives, that is to say, it can consider the feelings of people standing in all positions. They want such people, and this is the message from Dongda University. People who crowd out the people around them and just want to go up on their own are not what Dongda wants. So I said before that you can’t go to Dongda University. Fujii, people like you are not needed by Tokyo University and society. Think about it.

In short, it means empathy. Specifically, it also means understanding different people’s viewpoints and looking at problems more concretely.

The film also gives an example: Fujii lost to three scum in the competition, because the English test is:

What will happen if you can read other people’s hearts? Please write down your thoughts. You can use multiple short sentences to write.

Fujii’s answer:

If people all over the world can read each other’s hearts, then the world will usher in peace. This is because war will never happen again, and crime and injustice all over the world will gradually decrease. In addition, due to this change, the influence of the news industry will gradually decrease.

Super teacher’s evaluation is:

It’s too long, and I have no idea what you’re talking about.

Fujii retorted:

It’s easy to understand, because you can’t lie, so you will be peaceful.

Super teacher summary:

Well, I finally understand. Your answer lacks the key word "can’t lie", which is not sufficient and lacks theoretical support. Moreover, you overuse advanced words and expressions, which leads to many spelling mistakes.

The answers of the three scum, however, are all expressed in basic English because the content is easy to understand. Although there are spelling mistakes, the scores are higher.

Amano:

If I can read other people’s hearts, I can make many friends, what they like and why they feel happy.

Hayase:

If I can read other people’s hearts, I will be happy, because I can read what the teacher is thinking, so I can get good grades in the exam.

Iwasaki:

If I can read other people’s minds, I can win the game more smoothly, because I can read the opponent’s mind during the game.

In other words, the content is concise and the logic is clear. Of course, this is also consistent with the answering skills of the college entrance examination before us.

Similarly, let’s look at a question in the film (2010 Tokyo University Entrance Geography Test):

Taiwan Province people come to Japan mostly for sightseeing. Where do you think is popular as a tourist destination in Japan? Please answer the questions outside Nara, Kyoto. As long as the answer is reasonable and well-founded.

Dishes:

I think it’s Chiba, because Disneyland is there. Osaka is also good, because there is Universal Studios.

Ichiro:

I think it’s Hokkaido, because it doesn’t snow in Taiwan Province. I heard that the tourist attractions where snow can be seen are very popular.

Both of them got it right, as long as it is justified. After hearing this sentence "as long as it is reasonable and well-founded", we should also be familiar with the "what makes sense" in the Chinese reference answer of the college entrance examination.

Then, if we look at the topic carefully, we can also find out whether such a "pragmatic" question is the way of thinking that elites who serve the Japanese government and enterprises should learn.

How to provide targeted services for Chinese in places where there are many tourists in China? On the contrary, I just think I’m "worried about the world", but actually I can’t even stand on my feet logically.

3. Empathy ability

To have "empathy", we should put ourselves in the other’s shoes and put ourselves in the other’s shoes. When it comes to empathy, it is more about "thinking from another angle" than just thinking from the other side.

In the film, the problems of several stupid students mainly lie in their lack of reading and poor understanding. Poor understanding, so poor Chinese, poor Chinese, other subjects will not be good.

Sakuragi teacher said:

Listen, the reading problem of Dongda University is equality, contrast and causality. In strict accordance with these three structures.

The most important thing is equality, that is, conversion. And it’s not just in Chinese. For all subjects, the ability to convert statements is very important.

This needs to be explained in detail. What is referred to in the film should be practical texts that are mainly expository texts, while the college entrance examination in China is information texts that are mainly expository texts. We are mainly based on three structural frameworks of "juxtaposition, contrast and progressive", which can be found on page 184 of "The Tao and Technique of Chinese: Teaching Material Application and Examination-oriented Art".

In addition, the three structures mentioned in the film are actually the internal logical structures of concrete sentences. Chinese grammar includes: juxtaposition, progression, turning, causality, hypothesis, condition and so on.

Mizuno added a detailed explanation:

For example, mathematics is to expand the given formula and convert the given expression into numbers. It is a subject of equivalent transformation. Even if you remember the formula, you can’t answer the question without the ability to convert numerical values.

Science and society (equivalent to our previous literature and science, and now we are ahead of Japan) need to transform the knowledge and information learned from textbooks into the same form as "problem setting". Chinese and English, naturally, are both subjects that need to use the ability to convert words. For example, Japanese-English translation is a straightforward example.

Sakuragi added:

All disciplines need you to have the ability to convert this statement. That is to say, for example, in short, the so-called, in other words … use these related words to interpret the problem more, and the answer will naturally appear.

The topics raised by the East Congress are basically similar to the question of putting this sentence in another way. In other words, if you can have reading comprehension ability, all subjects will go to a higher level. The key to getting into Dongda University is reading comprehension.

In other words, students need to be familiar with this method of "changing expression" and "understanding from another angle and way", and learning it is the key to understanding. Like Chinese, as a tool of communication and thinking, it must be based on understanding. Mathematics and physics also need to switch between "thinking in images" and "thinking in abstractions". For details, please refer to page 393 of Absolute Rationality: Exploring the Limitations of Thinking.

4. Generalization ability

In fact, according to teacher Sakuragi’s explanation of comprehension ability at the beginning, it is generalization ability:

Reading comprehension is the ability to understand and summarize what the author wants to express, that is, the ability to briefly summarize, and you obviously lack this ability. I can see at a glance that you haven’t read much. How many books you have read since childhood determines your reading comprehension.

Parents tell stories, read books independently, investigate documents, etc. The more they treat these things as everyday people from an early age, the stronger their reading comprehension ability.

Therefore, when explaining the comprehension ability, in addition to "equivalence" (equivalent exchange), the play also talks about another method: subject predicate method.

It is to specifically describe who did what (see Chaozhou Daily’s June 14, 2021 "Chinese Core Method: Subject Expression Analysis" just explained in detail the extensive use of this method in the exam).

The stupid students in the film can’t accurately understand the content of the article, and they are asked to sum up the junior high school Chinese text "Run, Meles" in 100 words. They are all dizzy, so the teacher first helps to find out the subjects-characters and let them express them to string together stories.

Of course, such a topic also exists in China, and we call it "generalization".

Letting a group of scum go to Dongda University is an effort to make the "student quality" and "taking the exam for Dongda University" more corresponding.

However, Sakuragi has always attached great importance to the essence of students. Although the knowledge base (a class of scum) and intelligence are actually not decisive (the intelligence difference between students is not great).

But as you sow, you reap, and you need the seeds of a big tree to grow into a big tree. Therefore, in addition to showing the "examination requirements", the choice of several academic scum can also help us understand "how quality is reflected".

Sakuragi has always paid attention to whether students can make materials and what advantages they have, which corresponds to Dongda’s understanding requirements for elites. Therefore, the growth contradictions of several students actually spell out the complete "quality".

5. Ideal courage

For example, Hayase and Amano have courage and ideals. In the words of Sakuragi:

When we set up a special class in Dongda University, we were laughed at by all the teachers and students. Only Cai Xu and Koichiro stood up and said that they wanted to take an examination of Dongda University. There are only two people out of 645. People who can make contributions in the world are all like this. They have a strong will to break through no matter how difficult the road is. They have this will. They already have the most important thing to get into Dongda University.

In addition, Sakuragi also pointed out the "luck" of Hayase:

In an ordinary family, raised by ordinary parents, went to an ordinary school, it is this kind of ordinary that is lucky. Because there is nothing to bear, nothing to encounter, and nothing to be bound, but only love and support.

And Sakuragi’s point of view is:

For exams, luck is the most important thing. Anyone who understands the exam knows that powerful students are actually reducing the "probability of accidents", and it is not impossible to encounter Waterloo.

6. Motivation

For example, Seto’s classmate, whose parents died, lived alone with her sister and had to help in the noodle restaurant since she was a child. But also with family debts. This not only made him understand the embarrassing fate without knowledge, but also gave him the motivation to change his destiny urgently. This is a powerful motive that can support him! Although the foundation is the worst, it can stick to the end.

7. Competitive quality

For example, Iwasaki, as an excellent athlete, has competitive spirit and perseverance, is used to intensive training, and has enough competitive wisdom.

However, her weakness is that she is "used to accepting other people’s arrangements", because her parents have no chance to participate in the Olympic Games, so she was trained from an early age and hoped that she would become an Olympic athlete.

Therefore, she must learn to be her own master and choose her own destiny. When she can’t continue to The way of the Olympic Games, she should give full play to her advantages in learning, never admit defeat, and always explore the way to win.

8. Analytical ability

For example, Jiantai’s classmate, his grades are very bad, and on a five-point scale, almost all of them are 1 point, at most 2 points. And he can’t listen at all. However, he has extraordinary analytical ability and can accurately predict the weather through ants’ "closing the door".

Sakuragi asked him:

Why do you know it will rain at 10 o’clock?

He said:

Because the ants are closing. On March 23, 2019, at 12: 42 on Saturday, ants closed their nests and it rained at 2: 32 pm; At 6: 08 pm on Saturday, April 2, 2020, the ants closed the door and it rained at 8: 23; Ants’ tentacles or body hair are very sensitive to smell, sound and temperature, and they can feel the low pressure change caused by the temperature drop in the air, and will close the nest before it encounters a big flood.

The date, time and weather are all correctly remembered, and the rules are derived from the data. The observation, insight and memory are impeccable, and the ability to enter Dongda University is complete.

9. Ability to concentrate

Xiao Shan’s Chinese and English scores are excellent, and she is a bully among several academic scum. Her advantage is that the students collectively affirmed that Xiao Shan Ma Li should go to Dongda University, precisely because she has excellent concentration (we call it "concentration").

For example, people with excellent concentration have high quality of study and work. In other words, people who can concentrate on their studies and work are more likely to absorb more knowledge. Dongda is a knowledge base that can absorb all kinds of knowledge beneficial to society, so Dongda can gather active and concentrated people in society. In other words, Xiao Shan Ma Li should go to Neusoft to expand the possibilities in the future.

10. Comprehensive ability

As for the last classmate Fujii (who joined as a "willing to admit defeat"), there is no strong point in the film, but in fact he is also very focused, but more importantly, his personality is flawed, but as Sakuragi said, it can be corrected.

However, he is always the strongest comprehensive strength and has the best chance to go to Dongda University. Therefore, it will be chosen by the principal to challenge the Dongda special class of Sakuragi. Comprehensive strength is always the most important!

Super teachers who can send ordinary students to famous schools

Have four characteristics

Whether it’s a joke, it’s what many people have seen, that teachers are both nannies and bodyguards, or art, which over-exaggerates the hero’s ability; In reality, sending top students to a prestigious school is just a teacher from a high school. But if you really want to send ordinary students to famous universities, you really have to be super teachers!

Sakuragi in "Dragon Sakura 2" was created as a super teacher. Although our parents and teachers are not and can’t be super teachers, there is always a direction to set an example.

Why is it called a super teacher? Because we should not only know the exam, but also know the students; We must also understand communication, education and teaching. It seems that there are only five things, but it is actually very complicated.

Like the two students in the film, they have inherited their family business after graduating from high school. There is no cost problem in attending private schools. It is ok to be righteous, but it is really not good to study. Seeing that my friends can also sprint to Dongda University, I foolishly think that I will go to a famous private university like Waseda or Keio through hard work.

As a result, the super teacher told them: private universities only take three exams, which seems easy, but it is actually more difficult. English is very demanding, and the examination range is wide. The content of the exam is very uncommon. Reading a big book may only take a little test. Obviously, the college entrance examination in Japan is more about self-enrollment, so the test-taking strategy to be mastered is almost as complicated as that of art, sports and media students in China.

Ok, then just focus on one Dongda University! If you want to go to Dongda, you need to know what kind of students Dongda wants. This is like our syllabus. Now we have no syllabus for the college entrance examination, and the scope is equal to "syllabus+curriculum standards+background of the times+real questions for the college entrance examination".

But in fact, we need to know what core literacy, basic ability and necessary knowledge each subject needs. Super teachers have repeatedly said: this is the "most important" thing to take an examination of Dongda University!

We have explained this point in detail earlier. Now let’s take a look at how Sakuragi knows the students.

1. Know the students

What is "knowing students"? Of course, the first thing is to understand the background of the times (this is a bit like Lang Ping taking a new generation of women’s volleyball in Leap).

Mizuno also wants to use the "special training" method that Sakuragi taught them before (concentrated study for 16 hours a day), while Sakuragi said: The era of compulsory learning and one-way obedience has passed, and they have a new generation of values. First of all, they must understand this. And trust them on this premise.

What Sakuragi has done is "team learning", introducing two diligent and excellent students to become their benchmarks. Although stupid students will slack off, they will consciously study when they see those who are better than themselves, and they will consciously return to the classroom to continue their efforts.

Of course, "knowing students" also means that you need to be rich in common sense and know a little. When Sakuragi saw Iwasaki stealing chocolate from a convenience store and saw her fall down the stairs, she knew that she was in trouble. Just like herself, she was afraid of being expelled from the team because of meniscus damage, so she hid the truth of the injury and did something "exciting" to relieve stress.

Therefore, through his own life experience, "I gave up basketball because of meniscus injury, and I once became a punk, but I finally got growth through learning" to guide Iwasaki to determine his life goals.

Seeing such a "strange student" as Jiantai, I learned not only that he likes insects, but also that he loves them. So unlike Jiantai’s class teacher, in order to help Jiantai study, he made a lot of insect specimens to decorate the classroom, which frightened him.

Just because we know that Jiantai has excellent memory and analytical ability, and is interested in insect flying, we just gave him a full English paper on "Research on Insect Wings" by Colin Nei Lu, a Harvard professor, and an English dictionary.

Just relying on interest can make Jiantai improve the level of English, math and science at the same time.

Obviously, this requires super teachers not only to have rich common sense, but also to have rich experience. Why it is important to say that "leading by an expert" is because people who can achieve great things have their own legendary experiences and successful experiences.

Although the things that happen to everyone are different, they are essentially the same, so it is very important to guide them at critical moments.

2. Know how to communicate

Super teachers need high emotional intelligence and excellent communication and expression skills. Just as at the beginning, Mizuno took himself as an example and called on students to join the "Dongda Special Class", but everyone only cared about playing their own mobile phones and treated her as a joke. After all, for them, they were tired of drinking "chicken soup".

Sakuragi, on the other hand, did the opposite at first, deliberately saying "Don’t go to Dongda University" and lambasting the students as "stupid ugly girls", as if she were against Mizuno, but she soon focused on him and really listened to what he was going to say.

Sakuragi knows how to find the positive energy in the "enemy". For their "enemies", for example, at first, they thought that Sakuragi would take advantage of Jiantai, who had learning disabilities, and the class teacher who hired Xiao Shan just scared Sakuragi not to hurt her students. Huitou Jiantai was discovered to have extraordinary learning ability, which shocked her with a score close to perfect score in the math exam.

But sakuragi said to her:

When the child came to our class, he kept talking about the two of you, whether you are qualified or not, and devoted yourself wholeheartedly to this feeling, which has always been conveyed to the child. Because of you, for Jiantai, the school is a place where you can feel at ease. This is the most important thing that affects the development of talents.

In this way, I won good colleagues and friends.

For another example, from the very beginning, as an opponent of gambling-the principal who advocated quality education, when Sakuragi realized that the reason why she absorbed Jiantai was not because of "recruiting more students", but because of the principal’s feelings: there are all kinds of people in this world, and students will have to deal with all kinds of people in the future and survive. I hope students can learn to respect diversity and help each other. So even a child with developmental disabilities, as long as he wants to go to school, I will recruit him as an ordinary student.

Sakuragi also expressed heartfelt admiration for this:

The reason why Jiantai can display his talents is thanks to the free school spirit that you have created without compulsory learning. He has little sense of resistance and disgust to study. So once you start learning, you will learn knowledge at an amazing speed. Students should develop their individuality and grow freely. Learning can grow without coercion. But this does not mean that students are allowed to be free without discipline. People have the instinct to forge ahead. Once they realize it, students will break through the shackles and show their abilities. The teacher’s duty is to stimulate their sleeping curiosity.

For Kenta, although Sakuragi played a key role, he didn’t "be greedy for his own merits" and admitted that things were supported by many reasons. This is the real wise man. It is also really possible to "get more help."

3. Understand education

There are many people who understand education, and there are also many people who can say one, two, three, four. But in practice, it is difficult to do it properly. Education, like medical care, is ultimately a measurement and a matter of grasping the time.

Sakuragi’s educational strategy is actually very simple. It is to be good for students wholeheartedly, so that students can feel it sooner or later. However, to help students, we should not rush to teach, but wait for the opportunity, just like a ripe melon, everything has its own harvest season. This is also what Confucius said: no anger, no anger, no anger.

We need to observe and wait for the opportunity. Seto, for example, originally wanted to join the special class of Dongda University, but since his parents died, his family owed a lot of debts, and his sister borrowed usury and relied on a small noodle restaurant to pay it back.

Mizuno was ready to help early in the morning, but Seto refused, and Sakuragi stopped her. When Seto went to work, he was rejected (he was still a student, and according to the law, no construction site dared to accept him), and he was so-called "on his own", but the money for working was far from enough.

Only then did Sakuragi help him. Let him feel that he must "change his destiny by knowledge." Because in fact, "it is legally impossible to ask for the payment of interest in excess of the loan amount. Therefore, the elder sister who has already paid more than the payable amount does not need to pay more money. "They have already paid off their debts. It is only their lack of legal knowledge that keeps them being cheated by usury.

Only when we truly realize that learning is a success can we truly have the ability to solve problems, so that Seto can better devote himself to learning. When he feels powerless, he will help to solve it, and it will also make him understand "don’t refuse the help of others."

Sakuragi accidentally discovered that Iwasaki had stolen something and suffered a meniscus injury. He didn’t rush to communicate with her, but secretly bought the video of the convenience store and deleted it. When Iwasaki really made it clear that he was stupid in "covering up his pain" and that he couldn’t keep his sports career and felt helpless, he told her his life experience and let her know his real life goals.

When her handle was used by her partner to make a big fuss, hit her and usurp her university walk status; Even she misunderstood Sakuragi and even hurt her good friend almost to be sent to prison, feeling regretful and afraid, and then she was educated:

Now is such an era, no one knows what a video will be used for. Petty theft is such a thing. It is hard to give up once. You may think that it is just a chocolate, but that one can ruin your life. Badminton is the same. A guy who can’t follow the rules will lose his life.

Such a lesson is called entering the heart and lungs.

Although Hayase is lucky, she is also favored too much because of her luck, which also causes the problem of three-minute fever. Sakuragi waited until she couldn’t bear it and decided to give up before she reasoned with her:

Hayase, if you go on like this, you will let this luck slip away. People who don’t realize that they are lucky often end up in an unfortunate life … People who don’t realize their luck can’t be satisfied with the status quo and always pursue something, but they have no determination about it. So once you have a little difficulty, you will give up, so once you have a little difficulty, you will give up and pursue the next one. It always takes three minutes.

Luck, too, will come one by one, but your determination will get weaker and weaker. Do you think this kind of person will be happy? Do you admire Xiao Shan, but Xiao Shan is Xiao Shan and you are you. If you have the determination to be admitted to Dongda University, you won’t care about the eyes of people around you. If you want to be happy, you must make up your mind.

Because of the "three minutes" fever, someone must have said something about her, but only when she is faced with a key choice and a painful abandonment will this kind of discourse about "life direction" and "happiness" be heard.

For Fujii, Sakuragi knew from the beginning that he had a high opinion of himself, and two excellent brothers put too much pressure on him who had made mistakes in the senior high school entrance examination. His brother’s ridicule also caused him to be unable to sincerely look at others, look down on teachers who graduated from third-rate universities and look down on stupid classmates around him.

However, Sakuragi only hit him through the competition and frustrated him until he fully realized his stupidity-he lost to a special class he despised and lost to an idiot he once thought.

When he faced failure, he taught him a few words, and then finally gave him a step:

You are willing to "admit defeat" and come to join Dongda class!

4. Know how to teach

What is teaching? Teaching is a systematic project! Especially, exam-oriented teaching needs to be accurate, efficient and comprehensive.

The first is the cooperation of the family. Under the persuasion of Sakuragi, the two parents agreed to let their children join Dongda class. Sakuragi gave them a "Dongda qualified winning method; Ten family rules ":

1) Have breakfast together

2) Ask children to help with at least one housework: It is very important to take daily life seriously. When it comes to exams, spending all your time on study will make the family atmosphere abnormal, and children are sensitive. Once they feel that they have brought a burden to their families, they will feel guilty, which will lead to great pressure and will probably abandon the exams.

3) Moderate exercise

4) Let the children take a bath at the same time every day: form habits through regular life, and then stimulate learning to form a virtuous circle. When learning becomes a matter of course, victory is in the bag.

5) Don’t force yourself when you are unwell, and have a good rest.

6) Keep the living room clean and tidy at all times.

7) Don’t urge children to study

8) Maintain a good relationship between husband and wife

9) The family goes out for dinner once a month.

10) Share these ten rules with the father of the child.

Obviously, the content is very detailed, and each criterion has a specific reference and purpose.

And systematic education, parents have to cooperate, food can not be ignored. Not only told the students: pork is rich in nutrition and vitamin B1 to relieve burnout, and it is most suitable for the body tired from study. Eggs and spinach contain amino acids needed by brain neurotransmitters, and this egg roll can be said to be the canned spinach of candidates (the story of Popeye).

Food is very important to exercise the brain and physical fitness. If you want to get into Dongda University, you should pay attention to every meal. Then wait for the students to eat seriously and work hard, and then continue their education when they are full and sleepy: what will happen to people’s bodies if they eat food in a short time? Blood sugar levels have risen sharply. Yes, after the blood sugar level rises sharply, the body will secrete a lot of insulin, which is used to convert sugar into energy.

I feel sleepy and tired after a meal, which is the reason. Don’t eat until you are full, so as to prevent the sharp rise of blood sugar. Feeding should take into account the efficiency of brain energy consumption. In that way, you can ensure more time to concentrate on your studies. Buddhism has the requirement of doing homework when eating and sleeping, which is actually the same reason.

Secondly, before taking part in the first simulation test of Dongda University, the "six simulation test rules of Dongda University" were given:

First, refer to the Dongda simulation test 6 times a year (there are 10 times a year, and we have to take at least 6 times); The examination time of Dongda University is very long, and it is not uncommon for the examination time to exceed 2 hours according to different subjects. Therefore, you should have the willpower and physical strength to match it. Take the exam six times a year, just to get used to it.

Second, Chinese must start from classical Chinese. Chinese can’t be answered from the beginning in the order of questions. The most important thing to pay attention to in the exam is time allocation. How to answer questions efficiently is the key to success. Start with the questions that you can definitely answer correctly and get the score. This is classical Chinese.

Modern Chinese in Dongda language is very difficult. Comparatively speaking, some problems in classical Chinese and Chinese are simply translated into modern Chinese, which makes it easier to get points. Starting with a difficult modern text will get you stuck. And when you get easy classical Chinese, you will be anxious because of lack of time. Therefore, Chinese must start from classical Chinese.

Third, mathematics uses words to write ideas. Dongda Mathematics is as difficult as modern Chinese. I’m afraid some of you can’t write formulas to work out the answers. But if you don’t answer, you will get 0 points again. So you have to write ideas. Write down how you want to solve the problem like this. In this way, you can get a little score, and the score of Dongda Mathematics includes problem-solving steps. As long as they can see your thoughts, they will definitely score. No matter what, don’t hand in a blank paper. This is the law of Neusoft Mathematics.

Fourth, be sure to bring snacks. The examination of Dongda University lasted from 9: 00 a.m. to 7: 20 p.m., which was a protracted war. In particular, the Chinese exam is two and a half hours, which is a physical battle, so let you bring snacks.

Fifth, the society will only test the contents within the prescribed scope, that is, it will only show what we have learned, so there will be no modern problems in the model test in June (it is estimated that students have not learned there in June), so there is no need to prepare.

Sixth, don’t take notes during the listening test. Look at the English test paper distributed to you and take notes while listening to the tape. It means yes, that’s a trap for you. Do you like sushi? Listening test is just like sushi, it pops up one after another. If you want to take notes, write down everything you hear, and focus on your notes, it is easy to miss important content.

One more thing, be sure to read the questions and options before listening. Predict in advance what will be put in listening, and it will be easier to remember then. To get into Dongda University, we should use all the known information flexibly.

Although it is the law before the simulation, it is actually the same as what our teachers told us before the college entrance examination. However, I have seen the campus of Chaoyang Experimental School, a famous college entrance examination school, and it is the "examination notes" posted on several walls. These rules, if they go deep into habits, will really help students a lot.

Thirdly, there are various strategies for taking exams and applying for exams:

We are all familiar with this, for example, how to adjust our goals in order to test Dongda University, after all, choose a good school, choose a famous school first and then choose a major; Choosing an ordinary school is the preferred major, and then choosing a school. Therefore, super teachers require students to do what they can.

Before the exam, Sakuragi put forward the "five points for attention in the college entrance examination":

1. Before the next day’s exam is over, you are not allowed to recall the subjects that have been tested.

What happens when you realize mistakes in other subjects in the exam? Will be shaken, you listen carefully, even if only a small mistake, when you remember this in your heart, people will be very uneasy; This is especially true if you think that this is a formal exam and there is no way out.

When you have a rest at noon, put on headphones to listen to songs and isolate the outside world. After the first day’s exam, all the subjects you took that day will be forgotten.

2. Don’t dwell on difficult problems

There are often difficult questions in one or two subjects in the college entrance examination, but don’t worry, the questions you find difficult are also difficult for others. The average score of that subject will be lower, so the person who can adjust his mood early will win.

The college entrance examination has a huge amount of questions, and it may be possible to write them if you think about them fully, but you have no time at all. You should give priority to the questions that can be sure to get the score. Start with the questions you can do.

Go home alone after the exam on the first day.

Listen, if you meet your friends, you can feel how they did in the exam without asking each other. Sometimes, because of such a trivial matter, you all become uneasy. You are forbidden to contact each other.

Be sure to write the answer on the test paper.

Anyway, it’s all multiple-choice questions. Just put a wreath on the numbers. This is to answer the questions immediately after the exam. It is closely related to the second test, that is, the entrance examination of Dongda University. According to the college entrance examination, you should submit the application form for the recruitment of Dongda University. In order to avoid your elimination, it is sometimes necessary to adjust your volunteer major according to your scores.

But when you got the results of the college entrance examination, it was after you submitted your college entrance examination volunteers. That is to say, you must assess the points yourself. Consider the level of the score line and submit the volunteer letter. That’s why you have to write down your answers. We can aim at majors with few competitors.

Taking the exam is the time to get along with yourself.

What others do has nothing to do with you. As long as you can pass the exam yourself.

These contents seem to be different from ours, but in fact, the essence and specific measures are consistent. Choose your own direction and adjust your strategy according to the probability of admission. Therefore, at the last minute, Sakuragi persuaded Fujii to change science to liberal arts, because as a liberal arts student, his mathematics and science are high enough to have an advantage in the competition among liberal arts students; If you continue to take the science exam, you will be kicked out with great probability.

Obviously, these contents are more related to the "psychological" level. As we knew from the beginning, both Sakuragi and Mizuno are lawyers, and they both take students as consultants and guide them to prepare for the exam (specifically, there are specially appointed subject teachers performing teaching). More like our head teacher, so we can also see how important it is for the head teacher to understand psychology.

The mastery of psychology comes not only from knowledge theory, but also from experience. As Sakuragi used to persuade the parents of Hayase and Amano:

You said that children "how can they get in the exam and fail it?" That is to say, you don’t trust your children. What can destroy children’s strong will is parents’ denial. Teenagers’ discussions with their parents almost all end in rejection.

In addition to the above general rules, in fact, the play also shows many specific teaching methods, such as:

Method 1. Learn from each other:

Amano is in charge of math, Hayase is in charge of Chinese, Iwasaki has the highest English score, Seto, you can’t do all subjects. But what’s the point of teaching each other only by fools? Because you are all idiots, you have unique advantages. If the person who teaches you is only a little better than yourself, your brain will think that you can do it without authorization (subconsciously). Moreover, in this way, people who teach can also organize knowledge, and only know the general part will be more clear and understand it to a higher level.

Method 1. Communicate with foreigners:

Have you started playing You Tube and Twitter? (Training English expression and courage)

Method 3. Integrate real questions into daily life:

Tomorrow, before and after you come to school, Mizuno will give you questions (actually, it is a real exam question, which seems to be a game, but training thinking will make students inadvertently familiar with the exam mode of Dongda University).

Method 4. Establish the ideal of life:

Finding the ideal is also finding yourself. It’s hard for students to persist, so if they want to persist, they must be given a firm future. This is also the familiar "sunshine in the heart and strength at the foot".

I made it clear that I don’t have much chance to participate in the Olympic competition. Iwasaki finally determined:

Let me be admitted to Dongda University. I want to study sports medicine in Dongda University. Then resurrect as a player and take part in the Olympic Games. Sports medicine is used to support young players after their retirement. This is my life plan now.

Kenta thinks:

For nature, human beings are harmful, destroying ecology and killing innocent people. This is not right. All life is equal.

Sakuragi said to him:

If you really think so, create such a world. To change society, to change common sense, to create a future that can coexist with insects.

Kenta asked how to do it?

Sakuragi told him:

Become a scholar, maybe you can do it. I’ll send you to Dongda University, and then it’s up to you.

Ultimate problem

How to face mistakes and even failures

However, in fact, the script also implies a problem, a difficult problem that may not be solved by the screenwriter or any educational expert. It is true that exams can test quality, and exam-oriented education can be quality education.

However, we have actually seen a problem of "doing everything possible and working hard" to win the final victory. High-pressure and high-intensity training, strong willpower to achieve a certain goal, when approaching the goal, there will be greater "resistance", which is easy to cause psychological damage and even personality damage.

So, we see the truth that Sakuragi made by shooting against Seto:

The reason why you failed at the critical moment is that you are too obsessed with every goal. The reason why I won was that I only planned to score 60% from the beginning, and I was prepared to score as long as I could, so I was not anxious when I didn’t score two goals at the beginning.

But you are different. You thought you won when you scored two goals at the beginning. Then the fifth ball missed, and your mind should be that you can’t lose the ball again, and all the rest should be won. You can’t win if you waver.

If you set up a good strategy at the beginning, you won’t be upset. This is the watershed of victory and defeat!

However, as long as they are people, they will definitely feel uneasy in front of the key finals. People who are fully prepared to work hard are even more. Control your uneasy mood! The strong players in the final realized that they were anxious and prepared for mistakes.

Listen carefully, don’t pursue perfection, and keep calm in the exam. The real strong will always imagine their own success, and then believe in themselves!

It’s really inspiring and inspiring. The question is, can you face failure? As the film tells at the beginning, why did Sakuragi leave school and hide is because a student who failed the exam tried to commit suicide, even though Sakuragi stopped him in time and was injured. But in fact, Sakuragi is deeply introspected about his successful education.

Then another student sent to Neusoft by himself, but in the end, he collaborated with the student who attempted suicide to deal with Sakuragi. Obviously, if you try your best to achieve your goals, and put this habit in other fields, will it create another terrible future elite?

If you just muddle through by ambition and skill, then such an exam will create scum instead?

I didn’t enjoy it

Welcome interested friends to discuss in depth.

See you in the comments section!

Original title: "Don’t take the chicken soup route, this" college entrance examination drama "has refreshed my understanding of exam-oriented education! 》

Read the original text

Keynote Speech by the Supreme Leader at the Opening Ceremony of the 10th Ministerial Conference of China-Arab Cooperation Forum (full text)

  Xinhua News Agency, Beijing, May 30th

  Deepen cooperation and forge ahead into the future.

  Promote the construction of China-Arab destiny community and run out of acceleration.

  — — Keynote Speech at the Opening Ceremony of the 10th Ministerial Conference of China-Arab Cooperation Forum


  (May 30, 2024, Beijing)

  Chairman People’s Republic of China (PRC), Supreme Leader

Dear King Hamad,

Dear President Sethi,

Dear President Said,

Dear President Mohammed,

Mr. Gheit, Secretary General of the League of Arab States, heads of delegations,

Distinguished guests and friends,

  It gives me great pleasure to attend the opening ceremony of the ministerial meeting of the China-Arab Cooperation Forum. Every time I get together with Arab friends, I feel very cordial. The friendship between the people of China and China and the Arab countries and peoples stems from the friendly exchanges on the ancient Silk Road, from the side-by-side struggle for national liberation, and from the win-win cooperation in the process of national construction.

  Since the new century, China-Arab relations have continuously reached a new level. In December 2022, I went to Riyadh, Saudi Arabia to attend the first China-Arab summit, and my Arab colleagues agreed to build a community of destiny between China and Arab countries facing the new era. China is satisfied with the implementation of the outcome of the first China-Arab summit, and is willing to play a leading role in the summit strategy with Albania and continue to promote the leap-forward development of China-Arab relations. Here, I am pleased to announce that China will hold the second China-Arab Summit in China in 2026, which I believe will be another milestone in China-Arab relations.

  Distinguished guests and friends!

  At present, the century-old changes in the world are accelerating, and both China and Arab countries are shouldering the mission of the times to revitalize their respective nationalities and accelerate national construction. Building a community of destiny between China and Arab countries highlights our common desire to open a new era of China-Arab relations and create a better world and a new future.

  China is willing to help each other with Albania and build China-Arab relations into a benchmark for maintaining world peace and stability. Facing the turbulent world, mutual respect is the way to live in harmony, and fairness and justice are the foundation of lasting security. We are willing to work with Albania to respect the purposes and principles of the UN Charter, the independent choice of people of all countries, the objective reality formed by history, and explore ways to solve hot issues that are conducive to maintaining fairness and justice and achieving long-term stability.

  China is willing to be equal and mutually beneficial with Albania and build China-Arab relations into a high-quality model for building the "Belt and Road". The spirit of Silk Road has been passed down from generation to generation, leading China-Arab cooperation to keep pace with the times and widely benefiting the people of both sides. In the face of an interdependent world, we are willing to continue to dock development strategies with Albania, constantly build ballast stones for cooperation in oil and gas, trade and infrastructure, accelerate the cultivation of new growth points such as artificial intelligence, investment and financing, and new energy, and jointly take the road of innovation, green and prosperity.

  China is willing to learn from each other and build China-Arab relations into a model of harmonious coexistence of different civilizations. In the face of a more diverse world, more dialogue, less confrontation, more tolerance and less estrangement. Peace, true knowledge, honesty and tolerance are the common pursuits of the Chinese and Arab peoples. We are willing to promote cultural exchanges with Albania, carry forward the common values of all mankind, and write a new era model of mutual learning and learning among different civilizations.

  China is willing to work closely with Albania to build China-Arab relations into an example of exploring the correct path of global governance. The fate of mankind has become an inevitable trend, but the deficit of governance, trust, peace and development is increasing, which requires us to uphold the principle of joint construction and sharing and constantly optimize global governance. We are willing to work with Albania to advocate an equal and orderly world multipolarization and inclusive economic globalization, and to create a model for South-South cooperation in global governance.

  Distinguished guests and friends!

  During the first China-Arab summit, I proposed "eight common actions" to promote pragmatic cooperation between China and Arab countries. Over the past year or so, thanks to the joint efforts of both sides, China and Arab countries have signed the "One Belt, One Road" cooperation document to achieve full coverage, made new progress in scientific and technological research and development and technology transfer, reached a new level in economic, trade and energy cooperation, promoted the landmark flagship project and the "small but beautiful" project to benefit the people in parallel, deepened cooperation in food security, green innovation, health and other fields, operated the platform for humanities exchanges and cooperation with high quality, and achieved important results in the "Eight Common Actions". In the next stage, China is willing to build "five cooperation patterns" with Albania on this basis, so as to accelerate the construction of a community of destiny between China and Afghanistan.

  The first is a more dynamic innovation-driven pattern. China will build 10 joint laboratories with Albania in the fields of life and health, artificial intelligence, green and low carbon, modern agriculture and spatial information; We are willing to strengthen cooperation with Afghanistan in the field of artificial intelligence, jointly promote artificial intelligence to empower the real economy and promote the formation of a global artificial intelligence governance system with broad consensus; We are willing to build a joint space debris observation center and Beidou application cooperation and development center with Albania to strengthen cooperation in manned space flight and civil passenger aircraft.

  The second is a larger investment and financial structure. China is willing to set up an industrial and investment cooperation forum with Albania, continue to promote the expansion of China-Arab Union Bank, and accelerate the implementation of special loans for industrialization in the Middle East and financial cooperation between China and Arab countries. China supports financial institutions of both sides to strengthen cooperation, welcomes Arab countries to issue "panda bonds" in China, welcomes Arab banking institutions to join the RMB cross-border payment and settlement system, and is willing to deepen exchanges and cooperation with Arab central banks in digital currency.

  The third is a more three-dimensional pattern of energy cooperation. China will further strengthen strategic cooperation with Albania in the oil and gas field to meet supply security and market security; We are willing to jointly develop new energy technology research and development and equipment production with Albania. China will support China energy enterprises and financial institutions to participate in renewable energy projects with a total installed capacity of more than 3 million kilowatts in Arab countries.

  The fourth is a more balanced pattern of economic and trade reciprocity. China will continue to actively promote the implementation of 3 billion yuan development cooperation projects; We are willing to speed up the negotiation of bilateral and regional free trade agreements with Albania and promote the construction of e-commerce cooperation and dialogue mechanism. China welcomes Albania’s active participation in China International Import Expo and is willing to expand the import of non-energy products, especially agricultural and food products from Albania.

  Fifth, a broader cultural exchange pattern. China is willing to set up the "China-Arab Center for Global Civilization Initiative" with Albania, expand the scale and influence of the China-Arab Research Center for Reform and Development, and accelerate the construction of platforms such as think tank alliance, youth development forum, university alliance and cultural and tourism cooperation research center. China will invite 200 political party leaders from Albania to visit China every year, and strive to achieve 10 million tourists’ mutual visits with Albania in the next five years.

  Distinguished guests and friends!

  The Middle East is a fertile ground for development, but the war in this land is still burning. Since October last year, the Palestinian-Israeli conflict has escalated dramatically and the people have suffered greatly. War can no longer continue indefinitely, justice can not be absent forever, and the "two-state solution" can not be shaken at will. China firmly supports the establishment of an independent Palestinian state with full sovereignty based on the 1967 borders, with East Jerusalem as its capital, Palestine becoming a full member of the United Nations, and the convening of a larger, more authoritative and more effective international peace conference. China will provide another 500 million yuan of emergency humanitarian assistance on the basis of the previous 100 million yuan to support the relief of the humanitarian crisis and post-war reconstruction in Gaza; A donation of $3 million will be made to the United Nations Relief and Works Agency for Palestine Refugees in the Near East to support the Agency’s emergency humanitarian assistance to Gaza.

  An Arabic proverb says that friends are the sunshine in life. We will continue to work with Arab friends to carry forward the spirit of China-Arab friendship, unite to create a better future, and make the road to building a community of destiny between China and Arab countries full of sunshine!

  thank you

Influenza has entered the high season. Is it too late to get vaccinated now? Detailed explanation of Chinese disease control experts

  People’s Daily Online, Beijing, December 2 (Reporter Qiao Yeqiong) The National Health and Wellness Commission held a press conference today to introduce the prevention and treatment of respiratory diseases in winter and answer questions from reporters.

  At the meeting, a reporter asked that vaccines played a key role in the prevention and control of influenza. At present, influenza has entered the high season. Is it too late to vaccinate now?

  Wang Dayan, director of the National Influenza Center of the Institute of Virology, China CDC, said that influenza, COVID-19 and pneumococcal infection all have corresponding types of vaccines. Influenza vaccines have been used all over the world and in China for decades. Scientific research and vaccination practice have fully proved that influenza vaccines are safe, effective and mature. Influenza vaccination can effectively reduce infection, even if it is infected, it can also reduce the incidence, and even if it is infected, it can also reduce the severity of the disease.

  "At present, it is the high season of influenza. It is still effective to vaccinate people who have not been vaccinated with influenza before. It is recommended that you get the flu vaccine as soon as possible." In particular, Wang Dayan pointed out that people over 6 months can be vaccinated with influenza, especially for high-risk people such as children, the elderly and patients with chronic diseases. After being infected with influenza, the risk of severe illness is higher. Vaccination with influenza can effectively reduce the risk of developing into severe illness and death. I hope everyone will actively vaccinate.

  Wang Dayan said that practice at home and abroad has proved that the use of vaccines is one of the most economical and effective preventive measures, and vaccines are safe. As long as they are vaccinated in professional institutions as required, they can have good results, especially for the elderly and children, and they should actively vaccinate against influenza to ensure a normal pace of life and study.

He harassed and molested more than 300 gymnastics girls under the cover of being the team doctor of the US national gymnastics team …

The original Tu Simin and Fiona Fang are included in the collection # 24 cases of extraterritorial rule of law.

Image source: photo network

Boyce was only 10 years old when Larry Nassar, a former team doctor of the American national gymnastics team, first put his hand into his gymnastics suit.

Nassar broke Boyce’s right leg to his side, which seemed to help her relieve the muscle pain from long-term practice. This is a normal stretching movement after gymnastics, but under the disguise of this movement, Nassar has violated her again and again.

Six years later, when Boyce got up the courage to go into the room of gymnastics coach klages and expose the evil deeds of team doctor Nassar, she got the response: "I have known Nassar for many years, and he would never do anything’ inappropriate’." Klages also told her: "If you go to the police, there will be very serious consequences waiting for you and Nassar."

Boyce, 16, was frightened by klages’s words. She didn’t want anyone to get into trouble. After returning home, she cried in the bathroom and secretly decided never to tell anyone about it again.

It was the summer of 1997, and Boyce didn’t know that he was just one of many victims, and everything was just beginning-in the next 20 years, Nassar harassed and molested more than 300 underage gymnasts under the cover of being the team doctor of the American national gymnastics team. The place where he committed sexual assault spanned many countries, from the venue of the London Olympic Games in 2012, the gymnastics training ground in Texas, USA, to the gymnastics conference in Rotterdam, the Netherlands.

The sexual assault scandal of "Devil" team doctor Nassar is also considered as the most serious sexual abuse scandal in American sports history.

Behind this case, it is about the experience of more than 300 girls intertwined with pain and courage, and it is also their legal struggle with the FBI and the American Gymnastics Association for several years.

Feel shame and fear

Born in 1963, Nassar wears glasses, is a bit bookish, looks gentle and kind, and is friendly to neighbors and colleagues on weekdays. At the age of 15, Nassar began his coaching career in the high school women’s gymnastics team.

In 1981, he was admitted to the kinematics major of Michigan State University, where he worked as a team doctor for the university gymnastics team while studying. In 1997, Nassar, who received a doctor’s degree in medicine, officially took up his post at Michigan State University, and later served as the team doctor of the American women’s gymnastics team in five Olympic Games.

In the first few years as a team doctor, Nassar gained an excellent reputation among athletes and parents with his affinity, professional knowledge and enthusiastic attitude.

As a team doctor, Nassar is well aware of the injuries of athletes, and also understands how eager the injured athletes are to get back on the field. He often gives these girls "lessons" or "shares" the latest kinematics research results, so that these girls believe that there is nothing he can’t cure.

Nassar often tells these girls’ parents: "I will make your daughters great gymnasts, because they are destined to do so." Slowly, these girls and their parents think that Nassar is really lucky, because he always seems to be able to cure the girls’ injuries and make them back in the game.

Before those things happened, these girls felt it was an honor to be treated personally by Nassar or to be treated well by him.

In 1990, when Trina, a 9-year-old girl, was invited by Nassar to give her "extra tutoring" at home because of her frequent falling off bars, her first feeling was excitement and pride. However, this feeling was soon replaced by shame and fear. Nassar first talked to her about life and gymnastics in a relaxed tone, and then attacked her with his bare hands without changing his tone and rhythm at all.

At first, Trina didn’t know what this fear really meant. It was not until the late 1990s that another gymnast told Trina about her experience that Trina realized. According to Trina’s lawyer’s estimate, Nassar violated her 856 times.

A media reporter said that he had seen a video of Nassar’s treatment for girls in an interview. In the video, Nassar usually used his bare hands to invade their privacy before massaging the girls.

Many girls didn’t know what Nassar was doing at that time, only that it was the action he often did before treatment. A victim said in an interview: "I can’t tell what it feels like, only that it hurts there." And when they grow up, this sense of shame and pain will follow them like a flashback, and they will know that they are not the only ones who have experienced this.

These gymnastics girls once gained self-confidence on the field, but they were hurt again and again by a person who should have helped them to play better. In their minds, the beautiful "gymnastics dream" has also become synonymous with shame and fear.

Why are evil deeds covered up?

The time of committing the crime spanned 20 years, with more than 300 victims. Why has Nassar’s behavior never been effectively disposed of and exposed?

In fact, as early as July 2015, the FBI started an investigation because gymnast Maggie reported Nassar’s sexual abuse to the American Gymnastics Bureau. Although three victims were willing to come forward to assist in the investigation, the FBI only questioned one victim and did not record the conversation in the investigation report.

It was not until August 2016 that the Indianapolis Star published a series of in-depth reports exposing Nassar’s evil deeds and caused widespread concern in the United States that the three victims formally sued Nassar.

On November 22, 2016, Nassar was charged with three first-degree sexual crimes in Ingham County, Michigan. However, the state prosecutor said that "this is just the tip of the iceberg" and at least 50 victims filed sexual abuse charges against him.

As Nassar’s atrocities are constantly exposed, new victims come forward to accuse him every year. On January 10, 2017, another 18 victims filed federal lawsuits against Nassar, Michigan State University and the American Gymnastics Bureau.

On January 24, 2018, Nassar pleaded guilty to allegations of sexual assault against minors in a Michigan court and was sentenced to 40 to 175 years in prison. At least 250 victims appeared in the seven-day trial, and 156 victims took the stand.

In court, Judge Rosemary Aquilina said to Nassar, "I just signed your death notice."

Looking back, these young girls once had "self-help" behavior. They once told their parents, gymnastics coaches, school teachers and psychologists about their experiences, but they were deceived again and again by Nassar’s performances and lies.

They have also reported to the American Gymnastics Bureau, Michigan State University police, university administrators and the Michigan City Police Department again and again, but what awaits them is disappointment and injury again and again.

This is puzzling: why can Nassar’s evil deeds be covered up? How did American gymnastics allow hundreds of underage girls to receive Nassar’s so-called "treatment" without supervision? How on earth is such sexual violence allowed to happen?

On the one hand, Nassar is an extremely good performer. A victim once recalled in an interview with new york Magazine: "When he put his hand into my shorts, I really thought he was giving me a proper medical diagnosis. After all, I was only a 13-year-old rookie player, and he was the team doctor of the Olympic gymnastics team, not to mention my father was in the room."

This is also one of Nassar’s usual strategies: he will ask a parent to be present during his treatment, but he will deliberately block their sight. But when he put his hand into these little girls’ bodies, the parents standing by thought that Nassar was treating their children well.

These little girls often realize that they have been violated after many years, because Nassar always makes all violations reasonable and normal. When they feel painful and uncomfortable, they can only subconsciously doubt themselves.

On the other hand, according to the investigation of the FBI, there has always been a tradition in American gymnastics to cover up or downplay sexual assault complaints. They have always been at the expense of athletes’ physical and mental health, just to protect the reputation of American gymnastics.

According to the contents of the trial, several victims said that they had reported Nassar’s sexual abuse to the authorities of different systems, including the American Gymnastics Bureau, Michigan State University, and the American Olympic and Paralympic Association, but all of them were ignored without exception.

In the context of the commercialization of professional sports in the United States, once the issue of money and reputation is involved, the American Gymnastics Bureau is silent. They are worried that once gymnasts expose Nassar’s evil deeds to the public, the commercial value of these gymnasts will be greatly reduced.

Therefore, the American Gymnastics Bureau not only failed to report the clues of sexual assault and abuse to the state procuratorate as required by law, but also asked these gymnasts to sign a confidentiality agreement.

The US Gymnastics Bureau and the US Federal Bureau of Investigation have been accused by the victim of creating a convenient environment for Nassar for several years and doing their best to help him escape legal and moral responsibilities. In addition, they turned a blind eye to several complaints and reports submitted by the victims, thus providing a hotbed for Nassar’s atrocities.

Sexual assault is always an exercise in power relations, and the unequal status and power of senior team doctors and newcomers make it more difficult for them to resist. To some extent, Nassar’s sexual assault case also reveals the evil under the glacier in American gymnastics: behind the pursuit of higher, faster and stronger, how the pain of athletes is ignored, and how such abuse and infringement have been concealed for so many years.

Four top Olympic athletes stood on the witness stand.

Rachel, a 33-year-old former gymnast and current lawyer, is the first victim to publicly expose Nassar’s sexual assault, harassment and abuse of underage girls and even young girls in the name of treatment.

In 2018, Rachel said at the trial: "When you want to fight criminals protected by two extremely powerful systems, an anonymous voice is not enough. You must make a sound in public, and you can’t back down. We all gathered together to fight for ourselves. If you don’t stand up, no one will help us. "

Although Nassar got the punishment he deserved, the trauma and nightmare of these victims never ended. In their view, the dereliction of duty of the FBI, the dereliction of duty of the police, and the deception and cover-up of the gymnastics bureau are the chief culprits of their pain and trauma.

Because the FBI could have stopped Nassar when it first investigated him in 2015, but the FBI made a series of mistakes in the investigation, which led Nassar to continue his sexual abuse atrocities from 2015 to 2017. Among these victims is gymnast Simone Arianne Biles, who is known as the talented girl of the American gymnastics team.

Simone Arianne Biles is a two-time champion of Vault, holding a total of seven Olympic medals. At the 2016 Rio Olympic Games, she won 4 gold medals by herself and was praised as the best gymnast in the history of gymnastics. But at the 2020 Tokyo Olympic Games, byers withdrew from the medal competition in the team competition due to mental health problems, and then she withdrew from the vault, uneven bars and floor exercises.

Byers’s psychological problems were planted as early as when she was sexually assaulted by Nassar. She said: "As the only gymnast among the survivors who participated in the Tokyo Olympics, I can assure you that the influence of sexual abuse will never disappear or be forgotten."

In fact, in the United States, gymnastics is one of the most prone to sexual abuse. Joan Ryan, a sports columnist of the San Francisco Chronicle, once wrote in a book exposing the unreasonable system of gymnastics in the United States: "Children who practice gymnastics are trained to suppress their feelings from an early age. Your knee hurts? You are just lazy. You feel hungry? No, you are just overweight and greedy. "

From a very young age, these girls who practice gymnastics have to be trained to suppress their personal feelings and emotions, because in the sports field, to achieve higher achievements means making sacrifices and enduring physical pain and mental pressure. So when sexual harassment happens, many victims’ subconscious reaction is not to admit this uncomfortable feeling. In other words, when these girls were invaded by Nassar again and again, they really thought it was the inevitable pain caused by medical treatment.

On September 15th, 2021, four former Olympic champions, including byers, stood on the witness stand as victims’ representatives, accusing the American Gymnastics Association and the US Olympic Committee of dereliction of duty, and the FBI of dereliction of duty in case investigation, because their inaction and dereliction of duty finally led to the constant occurrence of tragedies.

In court, four girls made a statement: "We stand here in the hope that our efforts, patience and unrequited efforts over the years will enable more people to learn from our pain and make sports safer for our future generations."

On December 13, 2021, the American Gymnastics Association and the US Olympic Committee reached a settlement agreement with four victims in the amount of 380 million US dollars (about 2.4 billion yuan). On June 8, 2022, 90 victims, including byers, filed a federal administrative claim against the FBI for dereliction of duty. Perhaps, the war between the survivors and the two systems is far from over.

(This article has been deleted. For more details, please pay attention to the next issue of Fiona Fang in June.)

Original title of this magazine: "Sexually assaulted gymnastics girl"

This article is the original manuscript of Fiona Fang magazine. Please indicate the author in an eye-catching position when reprinting, and indicate the source: Fiona Fang (ID:fangyuanmagazine).

Editor Xiao Lingyan Fang Jiajia Design Liu Yan

Trainee reporter Tu Simin

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Original title: "He harassed and molested more than 300 gymnastics girls under the cover of the identity of the team doctor of the American national gymnastics team …"

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Fingertips Touching the Net: A Never-ending Achievement Exhibition of "Five Years of Perseverance"

  Entering the scene of the "Five Years of Striving" large-scale achievement exhibition, from politics, economy and culture to social, ecological civilization, diplomacy and other fields, ten exhibition areas and characteristic experience areas have comprehensively publicized and displayed the historic changes that have taken place in the cause of the party and the country since the 18th National Congress of the Communist Party of China, and also deeply attracted the attention of everyone who watched the exhibition.

  [Five-year series of reports that strive for progress]

  Future Network (www.k618.cn), Beijing, October 12 (Reporter Xie Qing) "It’s really nice to see Beijing’s achievements exhibition in hosting the country for five years on TV." "Grandpa used to be a soldier. I really want him to have a look at the armament model on display." "The domestic students in the circle of friends are taking photos and calling for the motherland crazily!" Since the opening of the "Five Years of Striving" exhibition in Beijing Exhibition Hall at the end of September, it has attracted a large number of visitors, but people in other regions and even overseas have expressed their desire to see the exhibition in various ways.

  In this regard, the reporter learned that in addition to on-site close visits, the "Five Years of Striving" large-scale achievement exhibition also specially built an online exhibition hall, using online 360 panoramic mode, voice-assisted explanation, and truly reproducing the contents of the physical exhibition, which can be accessed by computer, mobile phone and PAD.

  The online exhibition hall displays the brilliant achievements of the Party since the 18th National Congress in a panoramic way by using various display means, such as pictures, texts, videos, objects, models, hot-spot interactions, extended reading, viewing messages and interactive experiences.

  Really let people stay at home and visit the achievement exhibition, becoming a never-ending digital exhibition.

  Grandpa "Military Fans" watched the exhibition online. Old party member wished the people a strong Thailand.

  Entering the scene of the "Five Years of Striving" large-scale achievement exhibition, from politics, economy and culture to social, ecological civilization, diplomacy and other fields, ten exhibition areas and characteristic experience areas have comprehensively publicized and displayed the historic changes that have taken place in the cause of the party and the country since the 18th National Congress of the Communist Party of China, and also deeply attracted the attention of everyone who watched the exhibition.

  As a college student, Liu Yanyu is most interested in the exhibition area of China’s national defense and military development achievements. Armed models of the army, navy and air force, nuclear submarines, destroyers and various fighters, Liu Yanyu kept pressing the camera shutter to take pictures.

  When studying in Beijing, Liu Yanyu can watch the exhibition at close range, but the photos taken are for his grandfather who is far away from his hometown in Northeast China. "Grandpa was a soldier when he was young. He is a military fan. He must be very interested in the achievements of our country’s current military development."

  Originally, I wanted to show my grandpa photos when I returned to my hometown during the "Eleventh Holiday", but Liu Yanyu found a more convenient and intuitive way-the online exhibition hall of the "Five Years of Striving" large-scale achievement exhibition.

  On the PC side, you can have a panoramic view of all areas of the exhibition by logging into the online exhibition hall (dlfj5.cctv.com) page of the "Five Years of Striving" large-scale achievement exhibition.

  In the seventh exhibition area of the exhibition, "Realizing the goal of strengthening the army and building a world-class army", the armament models of China’s army, navy and air force are placed on the long booth of the regional center. After returning to his hometown in Northeast China, Liu Yanyu logged into the online exhibition hall through the computer, and while sliding the mouse to show his grandfather the interior of the venue, he acted as a commentator.

  As a soldier and party member, Liu Yanyu’s grandfather watched and listened carefully with the mouse sliding. "Well, I can’t go to Beijing, and I can see it at home. The computer is powerful, and our country is even more powerful."

  Overseas students watch the exhibition on the mobile side, and friends circle pushes and call.

  With a flag on his face and a bright smile on his face, Li Jiaxin, who was studying in the United States, saw the photos of Beijing high school students visiting the "five years of hard work" large-scale achievement exhibition.

  In addition to the photos, there is also a QR code, which Li Jiaxin discovered only after scanning. It turns out that you can enter the online exhibition hall at any time by clicking on the website: dlfj5.cctv.com or directly scanning the QR code through mobile phones, mobile phones, pads and other mobile terminals.

  The online exhibition hall is exactly the same as the real exhibition hall. After clicking on the mobile phone, you can see that there are different exhibition areas at the bottom, and each exhibition is equipped with audio commentary. Exhibits such as "Jiaolong" and "Fuxing" are also equipped with in-depth materials such as pictures, texts, videos and three-dimensional models.

  "It’s amazing for my country, and overseas students care for the motherland." Like domestic students, although studying thousands of miles away, Li Jiaxin visited the exhibition through the mobile phone. When sharing and forwarding it to a circle of friends, she wrote, "The motherland is strong and offers deep blessings to overseas students."

  Blessing words speak out, and forwarding praise represents the mind. The reporter noticed that in the mobile phone page of the online exhibition hall of the "Five Years of Striving" large-scale achievement exhibition, netizens can offer peony, rose, carnation and other flowers, and leave comments at the same time.

  "China has undergone earth-shaking changes, and it is precisely because of these changes that we have become more and more confident and love this country that has made us stand up!"

  "Under the leadership of the Party, our country is getting richer and stronger, and our living standards are getting higher and higher. I wish our motherland prosperity."

  "Five years of hard work and rapid development, I hope that the motherland will develop better and better and people’s lives will become more and more affluent."

  "Looking forward to the 19th National Congress, summing up the results and exhibiting the future! The great rejuvenation of the Chinese nation will be realized. I am proud of China and I am pride of chinese. "

  … …

  The reporter learned that up to now, the cumulative number of visitors to the large-scale achievement exhibition of "Five Years of Striving for Progress" has exceeded 400,000, and more than 20,000 netizens have left messages on the online exhibition hall to express their views.

China hybrid rice with an area of 7 million hectares planted abroad benefits the whole world.

  [magnificent 70-year struggle new era]

  There is an unusual yard beside a small road in Ma Po Ridge, east of Changsha City, Hunan Province — — Hunan hybrid rice research center. The yard is small, and it is only a few minutes’ walk from the office building to the laboratory and then to the exhibition hall. For more than 30 years, this yard has been a "holy land" for hybrid rice research in China.

  Hunan Hybrid Rice Research Center, established in 1984, is the first professional research institution of hybrid rice at home and abroad. Several star varieties and breeding materials of hybrid rice were born here, reaching the highest level in the world in the research of super hybrid rice. Hybrid rice technology with completely independent intellectual property rights has made great contributions to food security in China and even the world.

  Scientific and technological innovation is fruitful.

  Since the research of hybrid rice was initiated in Hunan in 1964, the scientific and technological workers of rice seed industry, represented by Yuan Longping, have made unremitting efforts, and the research of hybrid rice has continuously made breakthroughs, realizing three major technological innovations from three lines to two lines and then to super hybrid rice.

  — — In 1964, Yuan Longping discovered a "natural male sterile plant" in Dongting early indica rice field. In 1966, Yuan Longping published his first paper "Male Infertility of Rice" in the 4th issue of Volume 17 of Science Bulletin. In 1973, three lines of indica hybrid rice in China were successfully matched.

  — — In 1987, Yuan Longping put forward in his paper "Strategic Assumption of Hybrid Rice Breeding" that hybrid rice breeding should be divided into three development stages: three-line method, two-line method and one-line method, and three development stages from the utilization of heterosis level: the utilization of heterosis among varieties, subspecies and distant heterosis, that is, the breeding program is developing from complexity to simplicity with higher efficiency, and the utilization of heterosis is developing in a stronger direction. In 1995, the research of two-line hybrid rice made a breakthrough, which can be widely popularized in production.

  — — In 1996, the Ministry of Agriculture of China initiated the China Super Rice Breeding Program. In 2017, the average yield per mu of super rice variety "Xiangliangyou 900" in Hebei Province was 1,149.02 kg, setting a record for rice yield per unit area in the world.

  Nowadays, the third-generation hybrid rice breeding technology has the advantages of stable fertility of "three-line method" and free combination of "two-line method", which makes China continue to maintain its leading position in the field of hybrid rice research.

  The data show that in recent years, the planting area of hybrid rice in China is 17 million hectares, accounting for more than 50% of the total rice area in China; The average yield of rice in China is about 6.4 tons per hectare, including 7.5 tons of hybrid rice per hectare. Yuan Longping said that the yield of hybrid rice is about 20% higher than that of conventional rice, and the increased grain can feed 70 million people every year.

  Hybrid rice "takes root and blooms" in many countries

  "I am very happy to help other developing countries develop hybrid rice to solve the problem of food shortage. I firmly believe that through joint efforts, my dream will come true in the near future. " At the end of June this year, the first China-Africa Economic and Trade Expo was held in Changsha, Hunan Province. Academician Yuan Longping, who was nearly ninety years old, delivered a speech in English at the China-Africa Agricultural Cooperation and Development Seminar and instantly became popular on the Internet.

  Hybrid rice went abroad in 1979. At that time, the Ministry of Agriculture presented 1.5 kilograms of hybrid rice seeds to the American Western Oil Company. After these seeds are planted in the United States, the yield is more than 33% higher than that of local improved varieties. Next, the technical cooperation of hybrid rice between China and the United States continues to this day.

  Academician Yuan Longping, who was invited to the United States for five times to teach technology, still remembers that due to the obvious increase in hybrid rice production in the United States, the American Western Oil Company made a special trip to China in 1981 to shoot a documentary "In the Garden of People’s Republic of China (PRC) — — The Story of Hybrid Rice in China, which was not only shown in the United States, but also broadcast nationwide by Japanese TV stations, caused a sensation.

  "The American rice technology company that cooperates with us pays the technology transfer fee to the research center every year. This year, the planting area of hybrid rice in the United States has increased again, accounting for 60% of the total planting area of rice in the United States. " Academician Yuan Longping said.

  In the past 40 years, the teaching scope of hybrid rice technology has been expanding. Hunan Hybrid Rice Research Center and Yuan Longping Agricultural High-tech Co., Ltd. have held nearly 100 international training courses on hybrid rice, and trained more than 10,000 technicians for about 80 developing countries in Asia, Africa and Latin America. Hybrid rice technology has taken root and blossomed in many countries.

  "Today, the planting area of hybrid rice abroad is 7 million hectares, and India has the largest planting area of more than 2 million hectares." Academician Yuan Longping said that hybrid rice not only solved the problem of eating in Chinese, but also benefited the whole world.

  Meet the challenge and continue to tackle key problems

  In recent years, Academician Yuan Longping, who calls himself "the post-90s generation", led the Chinese rice research team to start the research on salt-tolerant and alkali-tolerant rice breeding technology, and achieved initial results.

  It is reported that more than 6% of the world’s existing land area is endangered by salinity. Among the arable land, 19.5% of paddy fields and 2.1% of dry land have been harmed by saline-alkali. In Southeast Asian countries, millions of hectares of land suitable for rice cultivation are abandoned due to salinization every year. 15% of paddy fields in China are affected by different degrees of salt damage. Affected by climate change, sea level rise, unreasonable irrigation and drainage system, and bottom rocks rich in harmful salt, the global salinized land area is still expanding.

  "Starting the research on sea rice and popularizing rice cultivation technology in saline-alkali land is very important for realizing China’s ‘ Storing grain in the ground and storing grain in technology ’ , ensure that ‘ China’s rice bowl must be in his own hands ’ The strategic goals are of great significance. China has 1.5 billion mu of saline-alkali land, of which about 200 million mu has the conditions to grow sea rice. Taking hybrid sea rice research as one of the important directions of our future hybrid rice research will not only increase the planting area of hybrid rice in China, but also solve the problem of rice harvest loss caused by seawater intrusion in Vietnam, Bangladesh and other countries. " Bai Lianyang, secretary of the Party Committee of Hunan Academy of Agricultural Sciences, said. (Reporter Long Jun)

China Unicom held the 2023 working conference.

From January 3rd to 8th, members of the leading group of the secondary institutions of China Unicom studied and implemented the Party’s 20th Central Spiritual Training in Rotation and the 2023 Work Conference was held in Beijing. Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, the meeting comprehensively implemented the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, conveyed and studied the spirit of the important instructions of the CPC Central Committee and the State Council on China Unicom, summarized the work in 2022, studied and deployed the tasks in 2023, promoted the in-depth implementation of the "1+9+3" strategic planning system, and achieved new results in promoting the high-quality development of China Unicom with new weather and new actions. Zhang Yunming, member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, attended the meeting and delivered a speech; Liu Liehong, Chairman and Party Secretary of China Unicom, delivered a speech; and Chen Zhongyue, General Manager and Deputy Secretary of the Party Group of China Unicom, made a work report. Relevant leaders of the Ministry of Industry and Information Technology, the National Audit Office and independent directors of the company attended the meeting.

Zhang Yunming introduced the historic achievements and leap-forward development of the information and communication industry since the 18th National Congress of the Communist Party of China, analyzed the new situation and new requirements faced by the development of the information and communication industry at present, and fully affirmed the highlights of China Unicom’s work in 2022: resolutely shouldering political responsibilities and successfully completing the tasks of ensuring the communication service of the 20th National Congress of the Communist Party of China and the Beijing Winter Olympics; Resolutely set off economic responsibilities and fully launch the main channel of the digital economy; Resolutely shoulder social responsibilities and continuously improve the level of benefiting enterprises and benefiting the people. In 2023, it is hoped that China Unicom will play a new role in the process of building a manufacturing power, a network power and a digital China in the new era under the guidance of the supreme leader Socialism with Chinese characteristics Thought in the new era, and make new and greater contributions to building a socialist modern country in an all-round way with the high-quality development of enterprises. First, accelerate the construction of new infrastructure and enhance the support of digital development; The second is to accelerate innovation-driven development and enhance the momentum of digital development; The third is to deepen the integration of digital economy and real economy and expand the space for digital development; Fourth, comprehensively improve the quality of user service and share the fruits of digital development; The fifth is to strengthen the construction of the governance system and build a defense line for digital development.

Liu Liehong, Chairman and Party Secretary of China Unicom, gave a speech entitled "Fully implementing the spirit of the 20th Party Congress, promoting the high-quality development of China Unicom with new features and new achievements". Chen Zhongyue, General Manager of China Unicom and Deputy Secretary of the Party Group, made a work report entitled "Studying and Implementing the Spirit of the 20th Party Congress to Promote the High-quality Development of China Unicom".

The meeting thoroughly summarized the work of China Unicom in 2022. 2022 is the year when the 20th National Congress of the Communist Party of China was held, and it is also the year when the company started to fully implement the new strategic plan. Over the past year, faced with the impact of multiple unexpected factors, China Unicom, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, adhered to the guidance of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, earnestly studied, publicized and implemented the spirit of the 20th Party Congress, deeply understood the decisive significance of "two establishment", strengthened "four consciousnesses", strengthened "four self-confidences" and achieved "two maintenance", and resolutely implemented the decision-making arrangements of the CPC Central Committee and the State Council. Adhere to the enterprise orientation of "digital information infrastructure operates and serves the national team, is the main force in building a smart society in digital China, a network powerhouse, and is the vanguard of digital technology integration and innovation". Under the strategic guidance of "strengthening the foundation, keeping integrity and innovation, and integrating and opening up", we will vigorously develop the five main businesses of "big connection, big computing, big data, big application and big security" and solidly promote "1+9+3". Over the past year, China Unicom has demonstrated the responsibility of central enterprises in major events such as network power, scientific and technological innovation, rural revitalization, etc., made outstanding contributions in the major exams such as the Winter Olympics, the anti-epidemic battlefield, and the re-insurance site, and demonstrated its role in resolving contradictions, filling shortcomings, building advantages, etc., struggling to overcome many structural problems that have not been solved for a long time, actively promoting many long-term basic work, and all work has created a new development situation.Over the past year, the company’s overall operation has achieved remarkable results, and the quality, efficiency and motivation of business development have been continuously improved, showing a high-quality development trend of good trend, excellent structure, enhanced kinetic energy and leap in efficiency. ?

The meeting demanded that we should resolutely implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to high-quality Party building to lead high-quality development, focus on improving core competitiveness and core functions, accelerate the construction of world-class enterprises, promote high-quality development with new features and new achievements, contribute to China-style modernization with digitalization, networking and intelligence, and achieve "nine must be adhered to and nine must be improved". We must persist in building a leading digital information infrastructure and strive to improve the hard power of the network; We must persist in building excellent products and strive to improve product competitiveness; We must adhere to high-quality services and strive to improve brand influence; We must adhere to the drive of innovation and focus on improving scientific and technological innovation; We must adhere to coordinated development and strive to improve the overall planning power of the system; We must adhere to modern governance and strive to improve the new vitality of managing enterprises; We must persist in strengthening enterprises with talents and strive to improve the combat effectiveness of the team; We must adhere to overall development and safety, and strive to improve risk control.

2023 is the first year to fully implement the spirit of the 20th Party Congress, and it is also a crucial year to deepen the implementation of the "1+9+3" strategic planning system. Facing the new situation and new tasks, the meeting put forward the general requirements for China Unicom’s work in 2023: under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the new era, comprehensively implement the spirit of the 20th Party Congress and the deployment of the Central Economic Work Conference, adhere to the general tone of striving for progress while maintaining stability, implement the new development concept completely, accurately and comprehensively, serve to speed up the construction of a new development pattern, better coordinate epidemic prevention and control, business development, and better coordinate development and safety. In-depth implementation of the "1+9+3" strategic planning system, overall implementation of the "nine unswerving", efforts to improve core competitiveness and sustainable development capabilities, new achievements in promoting high-quality development with new weather and new actions, and digital networking and intelligence to help Chinese modernization.

The meeting emphasized that the company should fully implement the spirit of the 20th Party Congress, thoroughly implement the "1+9+3" strategic planning system, take "nine steadfastness" as the key task throughout the year, and strive to promote high-quality development and achieve new results. First, unswervingly strengthen the construction of digital information infrastructure and push the network quality to a new level. Second, unswervingly accelerate the integration and development of the digital economy and the real economy, and achieve effective improvement in quality and reasonable growth in quantity. Third, unswervingly help the construction of a smart society with digital villages and smart communities, and continuously improve the business service system with wide coverage, high efficiency and excellent service. Fourth, unswervingly strengthen innovation-driven development and achieve new breakthroughs in digital technology integration and innovation. Fifth, unswervingly implement the overall national security concept, better coordinate development and security, and be a long chain of modern network security industry chain. Sixth, unswervingly eliminate the problems of imbalance, inadequacy and disharmony in development. Seventh, unswervingly improve the modern enterprise system with China characteristics, and constantly improve the modernization level of corporate governance system and governance capacity. Eighth, unswervingly implement talents to strengthen enterprises and promote a fundamental change in the talent structure. Ninth, unswervingly and deeply promote the comprehensive and strict administration of the party and ensure high-quality development with high-quality party building.

The meeting clarified five key tasks to be promoted in 2023. First, focus on the main business and focus on promoting high-quality development. Strengthen network supply, continuously build four excellent networks, and further improve network quality and service level; Strengthen product supply, strive to create excellent products and create outstanding brands; Strengthen the service supply, thoroughly implement the action plan of high-quality service, and further shape the new reputation of "coming near and coming far". Accelerate the expansion of new integration and build the growth pole of basic business; Accelerate the expansion of Unicom Cloud and create an innovative business growth pole; Accelerate the expansion of digitalization and create growth poles in emerging fields. The second is the advantage of aggregation ability, and strive to promote integrated operation. Strengthen the aggregation of integrated capabilities, strengthen integrated operational services, accelerate digital transformation, and improve the efficiency of integrated operations. The third is to benchmark the world-class and focus on deepening reform and innovation. Accelerate innovation-driven development, implement the strategy of strengthening enterprises with talents, and deepen the reform of institutional mechanisms. The fourth is to strengthen the bottom line thinking and strive to ensure a high level of safety. Strengthen legal and compliance management, ensure network and information security, and create a safe and stable environment. The fifth is to highlight the leading guarantee and focus on strengthening high-quality party building. Comprehensively and systematically study, publicize and implement the spirit of the 20th National Congress of the Communist Party of China, ensure the effectiveness of the implementation of the new strategy under the guidance of high-quality Party building, and persistently promote the comprehensive and strict management of the Party and enterprises.

The meeting commended the advanced collectives and individuals who made outstanding contributions to the top 20 security work of China Unicom. The winning collectives and individuals have fully demonstrated the political background of "the country is the chief, the government is the first choice, and the people are the first to trust" in the work of serving and safeguarding the Party’s 20th Congress, which has further boosted Unicom people’s spirit, enhanced their ambition, backbone and confidence, and provided strong confidence and power for Unicom people to study, publicize and implement the spirit of the Party’s 20th Congress and keep moving towards strategic goals.

The meeting was held in a "live-remote" way. The leading group of China Unicom Group Company attended the meeting, and the main leaders of provincial branches, headquarters departments and subsidiaries attended the meeting on the spot. The provincial branches, headquarters departments and subsidiaries attended the meeting remotely except the members of the leading group of the main leaders, the main leaders of provincial capital cities, cities with separate plans and strategic business unit branches.

From January 3rd to 8th, China Unicom held a rotation training to study and implement the 20th Party Congress. Members of the leading bodies of the secondary institutions of China Unicom participated in the centralized rotation training. This rotation training invited experts from the Central Party School, the Central Party History and Literature Research Institute, China Information and Communication Research Institute and the Ministry of Science and Technology to give eight special lectures.

From January 5th to 8th, the 13th meeting of the second workers’ congress of China Unicom was held in Beijing. The employee representatives carefully studied the speeches made by the superior leaders and Chairman Liu Liehong, listened to and deliberated the work report of the general manager, the Work Report on Enterprise Annuity Plan in 2022 and other matters, put forward opinions and suggestions, and commended the outstanding employee representative proposals and outstanding organizational units.

Analysis of 68 Pet Apps (I): The market is vast to be explored.

When I was in college, I had a soft spot for the pet industry. Although I didn’t work in this industry, I still felt that the pet industry had an immeasurable market. The author made a product analysis of the pet-related APP, and this article focused on the understanding and rough analysis of the pet industry.

Recently, I am waiting for new job opportunities, and I have made a shallow analysis of pet-related apps in my spare time. After all, this is an industry that I have been optimistic about since I was in college.

On the one hand, I want to get more job opportunities through my own articles, and on the other hand, I want to communicate with my colleagues. I haven’t worked for a long time, and please correct me if there are any shortcomings in the article (guiding opinions, don’t disturb the bar).

According to the survey statistics of the white paper on the pet industry in China from 2017 to 2019, the number of dogs and cats in cities and towns nationwide reached 99.15 million in 2019, an increase of 8.4% compared with 91.49 million last year, as shown in Figure 1-1; Among them, the number of pet dogs was 55.03 million, an increase of 8.2% over last year; The number of pet cats was 44.12 million, an increase of 8.6% compared with last year.

Figure 11 Number and growth rate of dogs and cats in China Source: White Paper on Pet Industry in China.

With the increase in the number of pets such as cats and dogs, the market scale of the pet industry is also expanding rapidly. In 2019, the consumption market scale of urban pet dogs and cats in China reached 202.4 billion yuan, an increase of 18.5% compared with last year, as shown in Figure 1-2. Among them, the consumption market for pet dogs was 124.4 billion yuan, up 17.8% year-on-year, and the consumption market for pet cats was 78 billion yuan, up 19.6% year-on-year.

Figure 12 National Pet Market Scale and Growth Rate Source: White Paper on Pet Industry in China.

In the consumption scale of pet market, snacks in pet products and medicines in pet medical care account for the vast proportion and the fastest growth rate. For the purchase of this just-needed commodity, the penetration rate of snacks and medicines is over 70%.

In addition, pet toys and dry food in pet products are also a big expenditure, and the penetration rate of health care products in pet medical care still has a great room for improvement.

Compared with the just-needed consumption, the service consumption is relatively low frequency, and the pet beauty penetration rate is the highest, followed by foster care and pet paradise; However, pet insurance, training, funeral and other consumption are in the "embryonic" stage of the market.

Figure 13 ranking of consumption penetration rate of various types of pets Source: White Paper on Pet Industry in China

Based on the statistical results of the pet market in recent years, it is found that the scale of China’s pet market grew almost linearly from 2010 to 2019, as shown in Figure 1-2. According to the average growth rate (20.0) from 2016 to 2019, the consumption scale of China’s pet market is expected to reach 239.8 billion yuan in 2020, as shown in Figure 1-2.

Figure 14 Forecast of the scale and growth rate of the national pet market in 2020.

  • In 2020, the number of pet cats and dogs in China will exceed 100 million;
  • Every year, the consumption scale of pet market grows steadily, with an average expansion of 5;
  • The expansion of the market scale has promoted the rise of pet-type platforms, and it has become an inevitable trend to buy pet necessities online. In addition, it has also promoted the development of new industries such as pet medical treatment, pet grooming, pet foster care, pet training, pet photography, pet insurance and pet funeral.

Figure 21 Regional Distribution of Pet Raising Source: White Paper on Pet Industry in China in 2018

As shown in the above figure, the top six cities in the prosperity of pet cities in China are Beijing, Shanghai, Guangzhou, Tianjin, Chengdu and Shenzhen.

It can be seen that first-tier cities or quasi-first-tier cities are gathering places for pets. Because these cities are the main inflow places of most migrant workers, the distribution of pets is directly or indirectly related to the overall consumption level, population mobility and educational level of the population.

Fig. 22 Age distribution of pet owners

From the above picture, we can see that the post-80s and post-90s are the main force of keeping pets, which shows that keeping pets is gradually becoming younger. Before 70s, most retired people keep pets as companions, while the post-70s prediction may be due to the lack of energy to support the elderly and children to keep another pet.

Fig. 23 Distribution of pet master education

In terms of education, pet owners are mainly undergraduate, followed by junior college, high school and below, and finally master and above. It can be seen that pet owners are gradually approaching high education.

Fig. 24 Distribution of sex, income and marriage of pet owners

In terms of the gender, income and marriage distribution of pet owners, the proportion of female pets is much higher than that of male pets; From the perspective of income, 50.4% of pets earn more than 4,000 yuan, of which more than 20% earn more than 10,000 yuan a month. While pet owners are gradually becoming popular, they are also becoming more and more high-income. As for the marital status of pet owners, single people account for a relatively large proportion, accounting for 32.5%, followed by married families with children, accounting for 28.5%, while married people without children and people in love account for a relatively small proportion.

Through the analysis of the geographical distribution of users and the attributes of users, the user portrait of pet owners is finally obtained.

Divide pet owners into three different groups and substitute them into detailed user scenarios. It is concluded that pet owners are basically for companionship, and they all regard them as their relatives or even children. Because of this, pet owners will take extra care of their pets and are willing to spend time and money to accompany them.

Through the analysis of the current market and users, the pet industry has a very bright prospect and form, so there are many mobile phone apps in generate to cope with the development of the market. Although these mobile apps are all in the pet industry, they are involved in different aspects.

Select 68 pet-related apps from Huawei APP Store, analyze and classify them, as shown in Figure 3-1 below.

Through the introduction and simple trial of these apps, these pet apps can be roughly divided into the following types: pet health, one-stop service, pet mall, door-to-door service, pet breeding, pet socialization, family foster care, pet trading, consultation and sharing, pet news, pet consignment, dog training service, B-end service, intelligent hardware, pet adoption and pet media dating.

Fig. 31 Various types of pet apps

Each type of APP has different emphasis and brings different commercial output value, so the number of similar products of each type of APP is also different. detailed

The number of detailed products of various types is shown in Figure 3-2, and its ranking (as shown in Figure 3-3) is pet mall, pet trading, one-stop service, pet socialization, pet health, intelligent hardware, B-end service, consultation and sharing, pet foster care, pet adoption, pet media dating, door-to-door service, pet breeding, pet consignment and dog training service.

Fig. 32 Schematic diagram of 68 pet-related apps

Figure 33 Quantity of 68 APP Types

It can be seen that the type of service that directly conducts online transactions with users is the main positioning of companies for their products, but there are many vertical apps that are avoiding group competition and adopting another way to emerge suddenly.

Figure 34 Percentage of downloads of 68 apps

As can be seen from the above figure, most of the downloads of these 68 softwares are not optimistic, accounting for 61.77% of the downloads less than 10,000, and only 7.35% of the downloads more than 500,000, which is not proportional to the number of pet owners. It can be seen that it is far from reaching a stable period in the use of pet mobile terminals.

On the contrary, there is a great market and space to be tapped, and it is in a stage of rapid development.

Select a typical APP from each type of APP as a representative, make a detailed analysis, and finally explore its commercial level from the user level, product level and operation level of the product.

3.3.1 Pet Health-Pet Doctor

1) reasons for choosing

The pet doctor APP focuses on "online consultation of pet doctors". Although its download volume is not the highest in this type, it is more professional than other pet health apps. Everyone’s pet community APP with a relatively high download volume is carried out in the mode of "community+health", and its latest updated version was in October 2017, so the pet doctor APP was chosen as the representative of the pet health type.

2) Business model

Fig. 35 Canvas of AP business model of pet doctor

This product is a platform for online consultation of pets, which attracts a large number of pet owners to consult about their pets’ diseases by attracting pet doctors from various pet hospitals across the country. When users have consultation needs, they can get points directly through WeChat or Alipay payment, and then choose a doctor they like for consultation.

3) Product function

A. Information architecture

Fig. 36 information architecture of pet doctor APP

The overall information architecture is relatively restrained, and there are not too many complicated functions. The positioning of the four modules is accurate and there is not too much interference information. It is basically based on the core value of the product, "online consultation for pet doctors", and two exciting demand application functions-disease self-examination and maintenance manual are embedded.

B. Process logic

Fig. 37 page flow chart of pet doctor

Users can choose their favorite doctors from the pet doctors recommended on the home page, or they can view a detailed list of doctors in the "Find Doctors" module in the bottom navigation bar. Before consultation, you need to confirm whether the consultation points are sufficient, and you can communicate with the doctor if the points are sufficient.

There are three ways to find a nearby pet hospital. The first way is to look at the hospital recommended on the homepage, the second way is to click "Looking for a Hospital" in the bottom navigation bar, and the third way is to look at the hospital where you have entered the details of a pet doctor.

4) Operation strategy

A. Operating mode

Figure 38 Operation mode

At present, the product operates with coupons and integral mall, as shown above.

In terms of user growth, every user invited to register will receive 200 points. It is suggested to add a function of sharing to get points. Another one can increase the membership system, invite a user to register and get a 30-day free membership, and the member enjoys unique membership rights (medical treatment by stages, consultation discount, etc.).

It is suggested that new users can get a free consultation opportunity after registering, so as to experience the whole online consultation process for themselves. The specific process can be that after registering and logging in, the user can make a selection lottery (consultation coupon/fixed hospital designated doctor consultation) to get consultation discount.

B. Version iteration

Figure 39 iteration of pet doctor APP version

Doctor Ai Chong APP was created by Shanghai Chong Ling Network Technology Co., Ltd., which was registered on June 15, 2015 with a registered capital of RMB 163,776 million. As can be seen from Figure 3-9 above, the first version of Doctor Ai Chong APP was launched on August 19, 2015, so this product is the first product promoted by this company. According to the frequent version iterations since then, it can be seen that this is also a main product.

After improving the doctor’s online consultation service, this product gradually increases other exciting needs (symptom self-examination function, etc.), and slowly develops online and offline services (hospital treatment by stages, etc.). In this case, the product wants to specialize in pet medical care, strive to be in-depth and professional, and take the development goal of large-scale pet medical care.

It is predicted that the business with offline hospitals may increase in the future, such as listing what services a pet hospital can provide to pets, and users can place orders at the terminal themselves and then go to the store to serve; Continue to improve the online consultation with the pet doctor, you can collect the pet doctor to give an in-depth explanation (article form/video form) on a pet’s disease, and then the user can read and download the video or article by using the form of point redemption.

5) Summary

As a professional online pet consultation APP, the core of pet doctor is to meet the needs of pet owners and resident pet doctors for paid consultation, but the operation mode of this business needs to be strengthened, such as doctors’ professionalism (qualifications, expertise, certificates, etc.), discounts for new users, and strengthening the business line of offline hospital stores (medical appointments, etc.).

3.3.2 Pet Mall-Boqi Pet

1) reasons for choosing

Boqi Pet is a pet store APP developed by Boqii for pet lovers and families. It has selected tens of thousands of pet necessities for dogs, cats and aquarium, covering cat food, dog food, fish, shrimp and turtle food, pet snack toys, daily pet care, pet health care, pet supplies and so on.

Boqi Pet is the most typical and the most downloaded one in the pet mall, and it is also the most downloaded one among the 68 softwares. Its PC-side Boqii was launched as early as 2008, and it is the leader in the industry (as shown in Figure 3-10), posing as a comprehensive service pet website.

The company’s slogan is "Pochi takes care of pet life in an all-round way", so its mobile phone only launched the first edition in 2018 on the basis of the number of users sitting on the portal, and it can have 3.84 million users in just one year, which shows that its development trend is also very fast.

Figure 310 Industry Ranking Chart

2) Business model

Figure 311 Boqi Pet APP Business Model Canvas

Boqi Pet is a self-selling B2C mall. Users can buy not only the goods in the platform stores but also the goods in Boqi’s own mall after using this platform.

Boqi Pet strives to build an all-round Internet platform of "e-commerce+service and new retail+social interaction" with a brand-new concept of pet rearing, and at the same time, it aims at traffic, brand promotion and user education.

A. Flow

Boqi is a platform for selling things, which is its commercial nature. Boqi can help brands sell more efficiently.

B. Brand promotion

Boqi is also a platform for brand promotion. There are actually a lot of advertising spaces in JD.COM and Tmall, including its own platform, which can help brand promotion.

C. User education

Pochi is unique in user education. Boqi not only sells things, but also helps good pet brands and does a lot of popularization and education work for users.

Through the channels of Boqi Mall, Boqi Pet APP, Boqi Service and Boqi Encyclopedia, users will be built into an ecological closed loop that combines online and offline services.

Boqi Pet has more than 390 cooperative suppliers and self-operated shopping malls. In terms of shopping malls, communities, services and social activities, it has benefited from advertisers, membership, store promotion, independent sales and value-added services (warehousing and logistics construction, online agency operation, etc.).

3) Product function

A. Information architecture

Figure 312 Boqi Pet APP Information Architecture

Boqi pets are mainly divided into five parts: shopping mall, community, release, service and mine. It can also be seen that Boqi Pet has built an all-round Internet platform of "community+e-commerce+service", giving users a different shopping experience.

By increasing the production platform of pet content in the community, Boqi Pet enriches the shopping experience of users, and on the other hand, the promotion of weak social mode is also a channel to obtain customers. The new pet e-commerce model of Boqi Pet can not only increase the stay time of users using products, but also bring transformation; At the same time, it is also a means to increase and retain users.

B. Process logic

Figure 313 Page Flow of Boqi Pet APP Community

Figure 314 Page Flow of Boqi Pet APP Service

Figure 315 Page Flow of Boqi Pet APP Mall

Here, the logical flow of Boqi pet products is analyzed from three aspects (community/socialization, service and shopping mall).

  1. In the social aspect (as shown in Figure 3-13), users can view the photo albums/videos/articles published by other talents on the homepage and can comment/like/pay attention to support talents; In the community, there are four parts: question and answer, evaluation, topic and talent. Users can also interact with other users by posting photos/videos/articles/questions and answers.
  2. In terms of service (as shown in Figure 3-14), Boqi Pet has reached cooperation with pet shops in various regions, and can directly find the favorite stores on it. Click on a selected store to view its detailed information (including name, location, telephone reservation, popular comments, business hours, parking time, parking information, network information, merchant introduction, detailed introduction of pet service personnel and other people’s evaluation), and at the same time, it can settle the store service on the mobile phone.
  3. In terms of shopping malls (as shown in Figure 3-15), the selected categories include black cards, over-value groups, bargaining, 0 yuan gifts, international good goods, cats, dogs, small pets and fine classification. Each activity form has different preferential ways and purchasing strategies. In addition, there are newcomers’ exclusive, pre-sale venue, spike today, over-value group purchase, limited-time snapping, must-buy list, big-name venue, ace explosion, direct category and guessing that you like to view different products from different angles. When users enter the details page of a product, they will be faced with the choice of buying it immediately or joining the shopping cart. At this time, the specific operation process of the product is shown in Figure 3-16 below.

Figure 316 Boqi Pet APP Purchase Process

4) Operation strategy

A. Operating mode

  • Membership system: there are two levels of membership system for Pochi pets, one is magic card, and the other is magic black card. Magic card enjoys four major rights and interests of members: membership price, fixed discount, exclusive shopping festival and birthday privilege, while magic black card enjoys ten major rights and interests of members: membership price (which will be more favorable than magic card, and there are very few cases with the same price), fixed discount, exclusive shopping festival, birthday privilege, wave beans (200 per month), over 15 packages of postage, gift sharing coupons, exclusive customer service and pre-sale.
  • Coupons: exclusive for newcomers, full reduction, and redemption codes for coupons.
  • Evaluation cashback: users get the corresponding income by writing articles about testing goods, and users who become experts in evaluation will get higher income. In addition, users who join magic cards or magic black cards will get 1~2% higher cashback of evaluation income than ordinary users.
  • Inviting friends: After successful registration, the invited friends will get the 270 yuan Newcomer Gift Package, and at the same time, they will get 15% of the actual amount paid by their friends as a bonus. The amount of the bonus can be withdrawn when it exceeds that of 10 yuan, and the accumulated amount exceeds that of 100 yuan convertible goods.
  • Virtual game: magic forest, the exclusive value-added benefits of members of magic black card, and the extra gains that magic black card users can get by recharging their cards (real-time recharging) during the validity period of rights and interests. The harvest result is Poqi beans, which can be used in Poqi Mall. Magic planet, after users enter the activity, they will get magic seeds to upgrade and grow by watering energy. When the seed grows to the 6th level, it will grow a piece of Jin Yezi to receive, and you can choose convertible goods for free when you use Jin Yezi. You can get an extra piece of Jin Yezi when you complete the task of inviting five new users, and you can redeem two prizes.

B. Version iteration

Figure 317 iteration of Boqi pet APP version

According to APPannie, Boqi Pet App was first released on July 11th, 2018, and updated with a new version every week on average. As can be seen from Figure 3-17 above, while consolidating the mall business, Boqi Pet has not slackened off its community business at all, which shows that Boqi Pet wants to develop in a coordinated way in terms of weak social interaction and strong business.

Of course, the rapid development of Boqi pet is inseparable from its social efforts, and the company’s influence is enhanced by increasing cumulative users, thus increasing revenue.

Therefore, it can be predicted that Pochi can also strengthen related businesses:

C. Pay attention to private chat

By adding private chat function, the interaction between users can be improved.

D. Strengthen the private customization of black card members

At present, in addition to the benefits of ordinary commodity concessions, the private subscription enjoyed by black cards also has exclusive customer service. If you upgrade to black card butler service on this basis, you can increase the desire of users to recharge black cards. The service content can include professional evaluation of users’ pets, designation of diet plan, medical plan, birth plan, exercise plan, pet dynamic popularity and so on.

E. live broadcast

By increasing the live broadcast function, the number of user downloads is increased, the interaction between users is improved, and the user stickiness is improved.

F. Offline community activities

Pet exhibitions, pet public welfare activities, pet games and other forms enhance the pet community and enhance the brand of Boqi pets.

G. Other short video platforms

By creating official accounts of short videos such as Tik Tok, Watermelon, Aauto Quicker, etc., they can be used as content distribution channels for internal production of products, share short videos with pets as content, and promote user traffic acquisition of products.

5) Summary

In the Top 100 Unicorn Enterprises in China issued by the Ministry of Science and Technology, Boqii was mentioned, ranking 83rd, and it was the only company in the pet industry called Unicorn.

As a representative of many pet shopping malls, Boqi Pet has been developing in a trinity way of "e-commerce+service and new retail+socialization".

In the community, users have questions and answers, evaluation, topics and people to communicate; In the mall, users have a list of goods to choose from, as well as bargaining and other forms; In terms of service, Boqi Pet has connected more than 3,000 pet shops and pet hospitals, which not only provides convenience for users, but also brings customers to many stores. At the same time, Boqi Pet has built several warehouses to provide goods.

Boqi Pet has also made great efforts in its operation, and improved its operation from the strategies of membership, discount, cash back, inviting friends and virtual games. Now Boqi Pet should strengthen its brand influence to gain more users and maintain its dominant position in the pet industry.

The above is the whole content of "Analysis of 68 Pet Apps (Part I)", and the rest will be published in time.

I was engaged in Java development before, and I didn’t enter the product for long. At the same time, I am now "looking for a new job opportunity". I am currently in Nanjing, but I may go to Beijing after the year.

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This article was originally published by @ Xiaoqi. Everyone is a product manager. It is forbidden to reprint without permission.

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