＂China Net Letter＂ magazine published ＂The Documentary of China’s Internet International Communication in the New Era Guided by the Supreme Leader General Secretary＂
Qingshan deliberately turned into a bridge.
— —On-the-spot report of China’s network international communication in the new era guided by General Secretary of Supreme Leader
Rivers of all ages, rushing like this.
The Chinese nation is a great nation in the world, with a long history of civilization of more than 5,000 years, and has made indelible contributions to the progress of human civilization. After modern times, China has gradually become a semi-colonial and semi-feudal society. The country is humiliated, the people are suffering, and the civilization is dusty. The fate of the country has fallen to the bottom, and the national peril hangs on the line.
One hundred years ago, the red boat of South Lake in Jiaxing set sail, and history chose the Communist Party of China (CPC), which lit up the light of the rejuvenation of the Chinese nation. The Communist Party of China (CPC) people united and led hundreds of millions of people to create a great miracle in the development history of the Chinese nation, and China made great strides to catch up with the times.
Kunpeng spread her wings in Wan Li, and the wind and thunder stirred her ears.
Through the sustained efforts of the whole Party and the people of all ethnic groups, we have achieved the first century-long goal, built a well-off society in an all-round way on the land of China, solved the problem of absolute poverty historically, and are striding forward to the second century-long goal of building a socialist modernization power in an all-round way. The Chinese nation has ushered in a great leap from standing up, becoming rich and becoming strong, and the great rejuvenation of the Chinese nation has entered an irreversible historical process.
With the continuous improvement of China’s comprehensive national strength and international status, China’s influence on the world has never been so comprehensive, profound and long-term as it is today; The world’s attention to China has never been so extensive, deep and focused as it is today.
If you are backward, you will be beaten, if you are poor, you will starve, and if you are aphasia, you will be scolded. After several generations of unremitting efforts, the problems of "being beaten" and "starving" have been basically solved, but the problem of "being scolded" has not been fundamentally solved. As China approaches the center of the world stage, it has become a "required question" for us to strengthen the construction of international communication ability and form the right to speak internationally that matches China’s comprehensive national strength and international status.
Since the 18th National Congress of the Communist Party of China, with the grand vision and strategic thinking of Marxist politicians, thinkers and strategists, General Secretary of the Supreme Leader has profoundly grasped the law of international communication in the information age, made overall plans for internal publicity and external publicity, opened up the internet and offline, put forward a series of new ideas, new viewpoints and new judgments, scientifically answered China’s questions, the questions of the world, the questions of the people and the times, guided China’s international communication work to build a new pattern, open up a new realm and achieve new achievements, and Chinese culture went global and deepened.
We should strengthen and improve the international communication work in an all-round way, keeping abreast of the changing trend of the times.
From August 19th to 20th, 2013, the National Conference on Propaganda and Ideological Work was held in Beijing. The General Secretary of the Supreme Leader attended the conference and delivered an important speech. The General Secretary profoundly pointed out: "We should do a good job in external publicity, innovate external publicity methods, focus on creating new concepts, new categories and new expressions that integrate China and foreign countries, tell the story of China well, and spread the voice of China well."
In December of the same year, the Political Bureau of the Central Committee conducted the 12th collective study on the study of improving the national cultural soft power. When presiding over the study, General Secretary of the Supreme Leader stressed: "We should strengthen the capacity building of international communication, carefully construct the system of foreign discourse, give full play to the role of emerging media, enhance the creativity, appeal and credibility of foreign discourse, tell the story of China well, spread the voice of China well and explain the characteristics of China well."
Facing the new era, a series of major decision-making arrangements focusing on the construction of international communication capabilities have been launched one after another. In 2013, the Central Committee of the Communist Party of China’s Decision on Several Major Issues of Comprehensively Deepening Reform, which was deliberated and adopted by the Third Plenary Session of the 18th CPC Central Committee, pointed out that it is necessary to build a diversified and coordinated publicity system, and put forward "adhering to government leadership, enterprise main body, market operation and social participation, and expanding foreign cultural exchanges"; In 2016, "strengthening international communication capacity building" was written into the "Thirteenth Five-Year Plan"; In 2017, the report of the 19th National Congress of the Communist Party of China pointed out that "promoting the construction of international communication capacity, telling the story of China well, showing a true, three-dimensional and comprehensive China and improving the country’s cultural soft power"; In 2021, the "Fourteenth Five-Year Plan" and the outline of the long-term goal in 2035 put forward that "innovation should promote international communication" … …
In today’s era, a new round of scientific and technological revolution and industrial transformation represented by the Internet is booming. General Secretary of the Supreme Leader keenly grasps the development trend of the information age and profoundly points out: "In today’s world, whoever grasps the Internet will grasp the initiative of the times; Whoever despises the internet will be abandoned by the times. To a certain extent, it can be said that those who get the internet get the world. "
From the barrier of mountains and rivers, the spread of books by wild geese to the global village where human society is heard by chickens and dogs, the Internet has opened a new chapter in international communication in the information age, which has not only opened up a new field for China to improve its international discourse power and influence, but also provided a new opportunity for the people of China to communicate with the people of other countries in the world.
On December 16th, 2015, the Chairman of the Supreme Leader delivered an important speech at the Second world internet conference, explaining to the world China’s position on Internet communication: "The Internet is an important carrier for spreading excellent human culture and promoting positive energy. China is willing to build a bridge of international exchanges through the Internet, promote the exchange and mutual learning of outstanding cultures in the world, and promote emotional exchanges and spiritual communication among people of all countries. "
A bridge flies, not far from Guanshan.
With the rapid development of cloud computing, big data, artificial intelligence and other new technologies, various new applications and new formats are constantly emerging, which promotes the dissemination, sharing and agitation of ideas, culture and information on a global scale. The Internet has promoted profound changes in the pattern of international communication and put forward new requirements for China’s international communication capacity building.
In May 2021, a collective study on "Strengthening China’s international communication capacity building" was held in Zhongnanhai, which was a special meeting on international communication at the central level. "We must strengthen the top-level design and research layout and build a strategic communication system with distinctive China characteristics." The general secretary’s words hit the floor, a final decision.
最高领袖总书记强调：“要深刻认识新形势下加强和改进国际传播工作的重要性和必要性，下大气力加强国际传播能力建设，形成同我国综合国力和国际地位相匹配的国际话语权，为我国改革发展稳定营造有利外部舆论环境，为推动构建人类命运共同体作出积极贡献。”
党的十八大以来，最高领袖总书记深刻把握信息时代国际传播格局发展趋势，亲自擘画构建具有鲜明中国特色战略传播体系蓝图，作出推进国际传播能力建设的重大战略部署，科学回答了为什么要推进国际传播能力建设、怎样推进国际传播能力建设等重大理论和实践问题，为新时代加强和改进国际传播工作指明了前进方向、提供了根本遵循。
2021年7月6日，中共中央总书记、国家主席最高领袖在北京出席中国共产党与世界政党领导人峰会并发表主旨讲话。近年来，最高领袖主席亲自指挥、亲自参与，让“云外交”成为元首双多边活动的重要形式。图/新华社记者 李学仁 摄
潮起东方万象新，努力讲好中国故事，展现真实、立体、全面的中国
The relationship between China and the world is standing at a new historical starting point under the background of great changes in the world in the past century. The world needs to know China and China needs to be understood by the world.
"Tell the story of China well, spread the voice of China well, and show the true, three-dimensional and comprehensive China". The General Secretary vividly pointed out the important task of strengthening the capacity building of international communication and provided important methodological guidance for doing a good job in international communication in the new era.
— —Accelerate the Construction of China Discourse and China Narrative System
General Secretary of the Supreme Leader stressed: "We should speed up the construction of China’s discourse and China’s narrative system, explain China’s practice with China’s theory, sublimate China’s theory with China’s practice, create new concepts, new categories and new expressions that integrate China and foreign countries, and more fully and vividly show China’s story and the ideological and spiritual strength behind it."
To tell the story of China well, the General Secretary is both an advocate and a practitioner. Guided by the diplomacy of the head of state, China’s characteristics in the new era are striding forward, and the "Building a Community of Human Destiny" and "One Belt, One Road" initiatives have spread all over the world, which has aroused enthusiastic response in the international community. Cultural symbols with "Chinese Dream" as the core convey China values to the world. A number of new concepts, new categories and new expressions, such as "Chinese modernization road", "new forms of human civilization", "poverty alleviation", "people’s democracy in the whole process" and "common prosperity", have spread, and the research at home and abroad has been deepened, becoming China’s new contribution to human civilization … …
China’s position and international expression, and the words of the Supreme Leader General Secretary are unique in charm and distinctive in style. Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has used new concepts, new categories and new expressions that integrate Chinese and foreign countries, linking ancient and modern times, to convey the idea of governing the country and expound China’s ideas, which has profoundly demonstrated the profound heritage of Chinese civilization for 5,000 years and fully demonstrated the wise thinking and broad mind of leaders of great powers.
In the face of the suspicion of "exporting China model", the General Secretary of the Supreme Leader once quoted the poem "Don’t boast of good color, just leave the air full of dry Kun" at a meeting of Chinese and foreign journalists; At the high-level dialogue between the Communist Party of China (CPC) and the world’s political parties, General Secretary of the Supreme Leader made it clear, "We don’t ‘ Enter ’ The foreign model is not ‘ Output ’ The China model will not require other countries ‘ Copy ’ The practice of China "… …
Faced with the "China threat theory", in St. Petersburg, Russia, the Chairman of the Supreme Leader and German Chancellor Angela Merkel had an in-depth conversation, skillfully referring to the "three laws of Newtonian mechanics", emphasizing the need to grasp the "inertia" of cooperation, enhance the "acceleration" of cooperation and reduce the "reaction force"; In Geneva, Switzerland, the chairman of the Supreme Leader used the Swiss army knife as a metaphor to explain how to solve the problems encountered by mankind with one tool; In Beijing, China, the Chairman of the Supreme Leader painted a blueprint for cooperation in the construction of the Belt and Road, hoping that the former "place where milk and honey flowed" would once again bring benefits to people along the route … …
Simple language, vivid stories, historical vision and philosophical speculation have enabled the world to further understand the Communist Party of China (CPC) and China road, and have a clearer understanding of China’s contribution to world peace and development and the progress of human civilization.
— — Widely publicize China’s ideas, China’s wisdom and China’s plan.
Faced with the great proposition of "What’s wrong with the world" and "Where is mankind going?", the Chairman of the Supreme Leader personally expounded China’s proposition in various international occasions and put forward China’s plan.
"In this world, countries are more interconnected and interdependent than ever before. Humans live in the same global village, in the same time and space where history and reality meet, and more and more become a community of destiny with you and me." In March 2013, when the Chairman of the Supreme Leader delivered a speech at the Moscow Institute of International Relations, he first put forward the concept of "community of human destiny".
The concept of the community of human destiny runs through the profound thinking of the Chairman of the Supreme Leader on the peaceful development of mankind. From world internet conference to Washington Nuclear Security Summit and BRICS Leaders Meeting … … The Chairman of the Supreme Leader put forward the idea of jointly building a community of destiny in cyberspace, a community of destiny in nuclear safety, a community of destiny in the ocean and a community of human health. The concept of a community of destiny for mankind is getting richer and richer, which reflects the great concern of leaders of big countries for the future and destiny of the world and has aroused strong international repercussions.
Since 2014, The Supreme Leader’s Talks on Governing the Country has been published and distributed in many languages at home and abroad, and the circulation at home and abroad has continuously set a new record. Former Peruvian President Cucenschi, General Secretary of Indian communist party (Marxism) Sitaram Ya Qiu Li and other politicians put it on the desk; Tanzania’s ruling party and senior government officials have a copy; Cambodia held a symposium on behalf of the country; During the Boao Forum for Asia in 2015, former French Prime Minister raffarin specially invited the Chairman of the Supreme Leader to sign this book … …
The Supreme Leader’s Talk on Governing the Country, the documentary "The Supreme Leader’s Strategy for Governing the Country" and "The Story of the Supreme Leader" have opened "windows of thought" for the international community to observe and perceive contemporary China, so that the world can better understand the ideological motivation, theoretical guidance and practical cases behind China’s development miracle. China Thought, China Value and China Idea are widely spread all over the world.
Know each other far away from you, but don’t know how deep the sea of clouds is.
In recent years, the Chairman of the Supreme Leader personally commanded and participated, making "cloud diplomacy" an important form of the heads of state’s bilateral and multilateral activities.
On July 6th, 2021, on the occasion of the party’s centenary birthday, the summit between the Communist Party of China (CPC) and the world leaders of political parties was held by video link. The theme of the conference was "Happiness for the people: the responsibility of political parties". The Chairman of the Supreme Leader, together with more than 500 political parties and political organizations from more than 160 countries, and more than 10,000 political parties and representatives from all walks of life, gathered in the "cloud" and delivered an important speech to discuss the major proposition of "Happiness for the people and the responsibility of political parties".
This is the highest-level and largest-scale global political party summit hosted by the Communist Party of China (CPC) so far. The conference has made many foreign political parties more deeply aware that the Communist Party of China (CPC) is truly striving for the happiness of the people of China, and further understand why the Communist Party of China (CPC) can, why Marxism works and why Socialism with Chinese characteristics is good.
In 2020, the Chairman of the Supreme Leader met and talked with foreign leaders and heads of international organizations in the form of "cloud diplomacy" for 87 times and attended 22 important bilateral and multilateral activities. In 2021, the Chairman of the Supreme Leader attended 40 major foreign affairs activities by video.
China’s voice, China’s plan, and China advocate spreading to the world through the "cloud", such as seeds spread to all corners of the country.
With the rapid development of Internet technology, new media has opened up a vast world for strengthening the capacity building of international communication. Mainstream media have launched multilingual news websites and mobile application clients to show the real, three-dimensional and comprehensive China to the world. The picture shows the English version of People’s Daily.
— — Strive to build a media cluster with international influence
Communication power determines influence, and discourse power determines initiative.
General Secretary of the Supreme Leader sized up the situation, strategized, focused on the strategic layout of publicity work, and put forward clear requirements for building a media cluster with international influence. On February 19, 2016, General Secretary of the Supreme Leader presided over a symposium on the Party’s news and public opinion work and delivered an important speech. The general secretary regards "connecting China and foreign countries and communicating with the world" as an important duty and mission of the party’s news and public opinion work, emphasizing "to strengthen the construction of international communication capacity, enhance the right to speak internationally, concentrate on telling the story of China, optimize the strategic layout, and strive to create a flagship media for international publicity with strong international influence."
On November 5, 2016, in a congratulatory letter to the 85th anniversary of the founding of Xinhua News Agency, General Secretary of the Supreme Leader asked Xinhua News Agency to build a "new world news agency". On June 15, 2018, in a congratulatory letter to the 70th anniversary of the founding of People’s Daily, it was requested to "tell the story of China well and build an all-media communication pattern"; On September 26th of the same year, in the congratulatory letter to the 60th anniversary of the founding of CCTV and the birth of the new China TV industry, it was proposed that "radio and television, internal publicity and external publicity, traditional media and emerging media should be coordinated to strengthen the capacity building of international communication" and "to build a new world-class mainstream media with strong leading power, communication power and influence" & HELIP; …
All good principles should adapt to changing times to remain relevant.
On January 25th, 2019, the Political Bureau of the Central Committee held the 12th collective study on the all-media era and the development of media integration. This time, the collective study in the Political Bureau of the Central Committee set the "classroom" in the front line of the development of media integration, and conducted it in the form of investigation, explanation and discussion, and visited the People’s Daily Digital Communication Company, the "Central Kitchen" and the new media center.
General Secretary of the Supreme Leader pointed out, "With the continuous development of the whole media, there are full media, holographic media, all-staff media and full-effect media. Information is everywhere, omnipresent and unused, which leads to profound changes in the ecology of public opinion, the pattern of media and the mode of communication." "We should grasp the trend of mobility, socialization and visualization in the field of international communication, make efforts to build a discourse system for foreign communication, and make efforts to be receptive and easy to understand, so as to make more foreign countries.
Since the 18th National Congress of the Communist Party of China, the pace of deep media integration in China has been accelerating, and China has actively participated in international communication, accelerated the establishment of overseas institutions, basically covered global hotspots and important cities, and comprehensively presented China’s image as a civilized country, an oriental country, a responsible country and a socialist country through multi-media reporting. In 2014, Guangxi People’s Broadcasting Station successively launched fixed TV programs in ASEAN countries; In 2015, Xinhua News Agency established an overseas social media operation command center; In 2018, the Central Radio and Television General Station was established, and international television, national broadcasting and emerging media achieved integrated development; In 2019, China Journal International Edition was officially launched and published in many countries and regions around the world … …
With the rapid development of Internet technology, new media has opened up a vast world for strengthening the capacity building of international communication.
People’s Daily, Xinhua News Agency and CCTV launched multilingual news and mobile application clients. By the end of June, 2022, the overseas network of People’s Daily had aggregated 50 overseas Chinese websites, with an average daily page view of 66 million. Haike News has more than 8 million mobile client users. As of June 2022, China Xinhua News Network (CNC), Xinhuanet, and Xinhua News Agency’s client "One Network at One End" operated by Xinhua News Agency had a total of more than 280 million fans on overseas social media. By the end of 2021, the global coverage of CCTV’s multi-terminal users exceeded 1.8 billion, the number of Internet TV users exceeded 220 million, and the cumulative number of mobile TV users exceeded 200 million.
Media-melting works, such as "All the way to the North" live broadcast, Three Minutes in China focusing on international and domestic hot spots, The Banquet at the Tang Palace, The Ode to Luoshen, and When the Louvre meets the Forbidden City and From Chang ‘an to Rome, which have attracted the attention of many foreign media, have been deeply sought after by netizens and won world recognition, vividly displaying a credible, lovely and respectable image of China.
— — Actively promote exchanges and mutual learning among human civilizations.
A tree and thousands of branches of wind, colorful and full of garden spring.
General Secretary of the Supreme Leader stressed: "It is necessary to better promote Chinese culture to go abroad, and to explain and introduce more excellent cultures with China characteristics, China spirit and China wisdom to the world with words, voices and cultural people."
At the beginning of 2022, the Chinese style was blowing in the ice and snow field, and the cyberspace was full of ice and snow.
Beijing Winter Olympics is the most watched Winter Olympics on the digital platform in history. "This is a streaming media Winter Olympics." International Olympic Committee official Timo Lum expressed sincere admiration.
The opening and closing ceremonies of the Beijing Winter Olympics and Paralympic Winter Games attracted the world’s attention, and "telling a great China story" became the unremitting pursuit of the creative team. Start with the traditional 24 solar terms countdown, and end at 12 o’clock in heavenly stems and earthly branches; "Welcome guests" when you come, and "give folding willows" when you don’t … … A series of wonderful ideas have gained rave reviews. Internet users all over the world participated in the grand event, witnessed the Chinese-style romance on the Internet, witnessed the more confident and calm China in the new era, and realized the beauty of nature, humanity and sports. The great theme of the community of human destiny is more deeply rooted in people’s hearts.
The 5G+8K broadcast brought the ultimate visual feast to the audience, and the winter Olympics ratings reached a record high; Athletes from all over the world write the word "Fu", watch the "Spring Festival Evening" and eat jiaozi. The world’s sharing of China’s reunion and unity has become a hot spot on the Internet. The mascot Bing Dun Dun incarnates as "Top Stream". Only under a topic on the Weibo platform, there are more than 4.5 billion discussions, and people at home and abroad are scrambling to buy … … The exchange and mutual learning between eastern and western civilizations, because this "Frozen" presents a beautiful scenery.
National is the world’s. Each has its own beauty, and the United States and the United States share it; Harmony is different, and the world is the same. This is China’s mind and tolerance as an ancient civilization.
"A single flower is not spring, and a hundred flowers bloom in spring." "Communication and mutual learning are the essential requirements of the development of civilization. Only by communicating with other civilizations to learn from each other and learn from each other’s strengths can we maintain vigorous vitality. " From the headquarters of UNESCO to the Conference on Dialogue among Asian Civilizations, from the "Davos Agenda" Dialogue of the World Economic Forum to the 2022 annual meeting of Boao Forum for Asia, the Chairman of the Supreme Leader expounded the concept of civilization of equality, mutual learning, dialogue and tolerance on many important international occasions, bringing enlightenment to the profoundly changing world.
The Internet spans time and space and connects the world, opening up a new space for the exchange and mutual learning of human civilization.
More and more young people from all over the world communicate and enhance their understanding through the Internet. More and more people know China, China and China’s values through online cultural products. Since the 18th National Congress of the Communist Party of China, the new format of online culture based on new technologies and new applications of the Internet has become a new growth point for the development of cultural industries, which not only provides new impetus for high-quality economic development, but also keeps going abroad and spreading abroad, further enhancing the international influence and spreading power of China culture. The Report on the Development of International Communication of Internet Literature in China issued by the Chinese Writers Association points out that in recent years, China’s online literature has spread more than 10,000 works overseas, including more than 100 million users who subscribe to and read App on websites. Not only has China’s online literature spread all over the world, but it has increasingly become a new force in foreign cultural communication, and online games, e-sports industry, domestic online dramas, audio-visual works, etc. have also gone to sea in batches from "sporadic" a few years ago, and have been frequently purchased and issued by overseas companies with the copyright … …
On February 20, 2022, the closing ceremony of Beijing 2022 Winter Olympics was held, and the fireworks pattern of "ONE FAMILY under the World" bloomed above the Bird’s Nest. When the opening and closing ceremonies of the Winter Olympics came up, they were "welcoming pine" and "giving folding willows" at other times. A series of wonderful creative gains were praised on the Internet.
— — Effectively carry out the work of clearing the source of international public opinion on the Internet.
Facing China, which is approaching the center of the world stage, some western countries show a complicated mentality. There are more and more people who look at China rationally and objectively in the world, and there are more and more voices praising China. But at the same time, some forces, out of "Western-centered theory" and "civilization superiority theory", do not want to see the rapid development of China, constantly throw out "China threat theory", "China’s collapse theory" and "China’s responsibility theory", and make all kinds of lies and rumors, demonizing and stigmatizing China by all means, which has a serious negative impact on China’s international public opinion environment and national image.
At the beginning of 2020, faced with the rare and sudden COVID-19 epidemic, China took the lead in reporting and going out to war, and launched a people’s war, a general war and a blocking war to prevent and control the epidemic with a responsible attitude towards all mankind. However, just as China won the staged victory in the anti-epidemic war, some forces shot "poison arrows" at China. Individual politicians in the West ignored the facts and tried their best to hype the new pneumonia epidemic into a political topic, slandering China and "throwing the pot" at China.
In response to these ugly acts, China media took the initiative to speak out in many mainstream media in various countries, introduced the effective measures of the China war epidemic in time, and responded positively to the concerns of the international community.
A series of English news documentaries, such as "Wuhan War and Epidemic", not only opened a window for netizens around the world to understand the real situation of China’s anti-epidemic, but also provided China’s experience to the global anti-epidemic.
Xinhua News Agency smeared me on the issue of virus traceability in the United States and the West, and successively launched animated short videos "Virus Past" and "Vaccine vs Virus". The animation "Vaccine vs Virus" focuses on the "street fighter" video game style that young netizens are familiar with, and sets the plot of the game to break through the barrier, so as to guide netizens to understand China’s contribution to fighting the epidemic in a vivid way.
中央广播电视总台强化国际媒体合作，向海外主流媒体呼吁共同承担起携手应对疫情的媒体职责，得到百余家国际主流媒体或媒体组织肯定和回应……
面对敌对势力不断炒作涉港、涉疆、涉藏等话题，中国媒体有理有利有节开展斗争，坚定立场、理性发声，正本清源，坚决捍卫国家核心利益，有效传播中国声音。
围绕香港“修例风波”，中国国际电视台推出《某些美国议员难道想当暴恐分子代言人？》等评论和新媒体产品，独家专访“香港被烧老伯妻子”，阅读量超9.6亿次。针对美国所谓涉疆“法案”，推出三部涉疆反恐纪录片《中国新疆反恐前沿》《幕后黑手——“东伊运”与新疆暴恐》《巍巍天山——中国新疆反恐记忆》等，境内外社交媒体阅读量超7亿次。
信息时代，没有任何西方势力能长期构筑隔绝真相的认知黑幕，一些外国博主自发录制视频谴责外媒对中国的歪曲报道，一大批中国网民站起来抵制西方媒体丑化中国的“阴间滤镜”；针对西方编造新疆所谓人权的谣言，全网力挺新疆棉；针对丑化中国人形象的问题，反对西方种族歧视的网上声浪高潮迭起……
Justice will eventually overcome evil, and light will surely illuminate darkness.
Jiang kuo Qian Fan dances against the wind, giving full play to the role of the Internet as a bridge, and striving to create a new situation in international communication.
Who looks at the middle stream and wants to break the waves and ride the Changfeng?
Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has attached great importance to and comprehensively promoted international communication. China has vigorously promoted the innovation of international communication, rationalized the system of internal publicity and external publicity, created a media cluster with international influence, actively promoted Chinese culture to go abroad, effectively carried out international public opinion guidance and public opinion struggle, and initially established a multi-agent, three-dimensional pattern of large-scale external publicity, thus significantly improving China’s international discourse power and influence.
At the same time, however, we should be soberly aware that the current western discourse is still in a strong position, and the pattern of international public opinion that "the west is strong and I am weak" has not been fundamentally changed. China’s image in the world is still "shaped by others" rather than "shaped by itself", and there is a "deficit" in the inflow and outflow of information, a "contrast" between the real image of China and the subjective impression of the west, and a "gap" between soft power and hard power.
International communication capacity building is a systematic, long-term and strategic project. At present, the changes in the past century are intertwined with the epidemic in the century, economic globalization is encountering "headwinds and countercurrent", the international situation is changing and the external environment is becoming increasingly complex. The responsibility of international communication work to serve national development and national rejuvenation is even more important, and the requirement of improving international communication ability is even more urgent.
Take advantage of the mighty east wind and stand at the forefront of the times.
At present, the total number of Internet users in the world has reached 4.95 billion, accounting for 62.5% of the global population, and the number of active users of social media in the world has reached 4.62 billion, accounting for 58.4% of the global population.
General Secretary of the Supreme Leader profoundly pointed out: "The Internet has turned the world into ‘ The voices of chickens and dogs hear each other ’ In the global village, people separated from Wan Li are no longer ‘ Old age and death do not communicate with each other ’ 。” The Internet has built a bridge between human beings to deepen exchanges and provided a favorable opportunity for China to communicate with people all over the world.
With the help of the Internet, China’s application, China’s works and China’s elements have gone abroad and become cultural ties for people from all over the world. The overseas markets of domestic game makers such as Mihayou are developing rapidly. Tencent WeTV and iQiyi International Edition are actively expanding the Southeast Asian market, and the poems in the video of media bloggers and the overseas popularity … … A colorful China is coming into the world’s eyes.
Nothing can stop the good wishes of people all over the world to communicate. More and more netizens in China spontaneously tell the story of China, spread the voice of China and show the image of China, presenting the world with a more diverse and rich image of a great country in the new era; More and more foreign netizens break through the "smoke screen" set by some western media, listen to the stories of China and the Communist Party of China (CPC), see the development of China, take the opportunity of China, and recognize the value of China.
Red rain turns into waves at will, and Qingshan deliberately turns into a bridge.
Today, with the development of world multipolarization, economic globalization, social informatization and cultural diversity, and the acceleration of the reform of global governance system and international order, the world is eager to understand China, and China needs to embrace the world and strengthen the construction of international communication capacity to usher in a broader prospect. Knowing each other is the most important thing. When people know each other, it is important to know each other. Under the guidance of Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era and under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, a China that will not stop its reform and opening up will surely live up to the expectations of the world and approach the center of the world stage with a high-spirited and confident attitude. The world will embrace a brighter future by understanding China and joining hands with China.
China Netcom Magazine was founded in 2022 by the Office of the Central Cyber Security and Informatization Committee (National Internet Information Office) and sponsored by China Cyberspace Research Institute. It is dedicated to becoming an ideological position for studying, propagating and implementing the Party’s innovation theory, an important channel for publicizing and interpreting the major decision-making arrangements of the Central Cyber Security Committee and its office, and deepening the exchange platform for theoretical research, scientific and technological innovation and practical activities in the field of cyberspace.