Xinhua News Agency, Guiyang, August 13th (Reporter Jiang Cheng) On the 13th, as a continuation of the "Village Super" football match, Guizhou Rongjiang Food Football Friendly Tournament (the first season) started in Rongjiang County, Qiandongnan Prefecture, Guizhou Province. On the same day, eight teams from all over the world competed fiercely and presented four wonderful games for the audience.

　　On August 13th, the actors performed during the break of the competition. Xinhua News Agency reporter Liu Xushe

　　Guangdong and Guizhou cooperated to forge a new road, and Rongjiang merged into Greater Bay Area. At 2: 35pm, accompanied by the cries of tens of thousands of spectators, Rongjiang Villagers Team and Hong Kong Stars Team jointly staged the first football match and kicked out the first kick. This is a friendly and harmonious match between Rongjiang County to build Guizhou into the main position of Guangdong-Hong Kong-Macao Greater Bay Area’s "bridgehead" and integrate with Greater Bay Area.

　　According to the arrangement of the event, the second game was played by Guizhou University Ecological Tea Team against Guangxi University Sugarcane Juice Team. It is understood that Guizhou University has helped Rongjiang County for more than ten years, helping Rongjiang win the battle against poverty, and now it is an important helping force for rural revitalization in Rongjiang County. Historically, due to the spread of war, Guangxi University moved to Rongjiang in 1944 and brought football to Rongjiang, which is the root of Rongjiang football development. This game is a friendship game between Guizhou and Guangxi universities.

　　On August 13th, players of Guangxi University sugarcane juice team showed local delicacies when they entered the stadium. Xinhua News Agency reporter Liu Xushe

　　The third game is the match between Qiandongnan Soup Team and Guicheng Bamboo Shoot Team in Foshan City. Foshan City helps Qiandongnan Prefecture, Guangdong and Guizhou are concentric, and mountains and seas are connected. This competition is a dream-building competition for cooperation between the east and the west. At about 8: 30 p.m., Rongjiang Fenfen Team and Nanchang Fenfen Team, both old revolutionary base areas and food capitals, made their debut, contributing to the fourth game of the day, which was not only the inheritance of red blood, but also the collision of food culture.

　　It is understood that the competition time of Guizhou Rongjiang Food Football Friendly Tournament (the first season) is from August 13 to October 28, 2023, with a total of 19 games. Considering the influence of the game, the history of Rongjiang football, the cooperation between the east and the west, the theme of the game and other factors, the organizers invited four games in the first week, aiming at producing a wonderful opening game and proofing the subsequent friendly matches.

　　On August 13th, spectators dressed in national costumes were watching the game. Xinhua News Agency reporter Liu Xushe

　　The full name of Guizhou "Village Super" is Guizhou Rongjiang (Sanbao Dong Village) and American Country Football Super League, which is a village-level football competition mainly organized and hosted by Rongjiang villagers. Since the opening match started on May 13th, the related content has been viewed more than 30 billion times on the whole platform, making it a "phenomenal" sports event. Before the food football friendly match, Rongjiang received a total of 798 teams, and 297 teams were confirmed to be able to participate, including 83 teams in Guizhou Province and 214 teams outside the province.

　　Xu Bo, the county magistrate of Rongjiang County, said in an interview earlier that the purpose of holding the friendly match of gourmet football is to make the brand of "Village Super" bigger and stronger, and gather wisdom to make "Village Super" a sustainable event, so that the bonus of "Village Super" can be shared in many places.

December 6, 2019

The movie Rooftop Football started in Luxi.

After years of shooting and production

A film about the dream-chasing story of a football girl in a mountain village in Yunnan.

Rooftop Football was officially announced today.

Book April 20 th!

"Rooftop Football" finalized poster

Rooftop Football trailer

Rooftop Football is an inspirational film for rural girls to win dignity for their own destiny, which is the closing film of 7th Pingyao International Film Festival.

The film tells the story of a group of mountain girls in Yunnan who love football but have no chance. In order to realize their dreams, they form a non-professional team, finally overcome many difficulties, complete football training on the roof, and finally move towards a farther world. The film is set in the remote mountainous areas of Yunnan, with football as the carrier, showing the indomitable struggle spirit of mountain children to rewrite their destiny.

"Rooftop Football" finalized poster

Why is Luxi the location?

Luxi county, with excellent ecological environment and rich tourism resources, is a plateau garden city with four seasons of flowers, and was awarded the title of "Natural Oxygen Bar" in China. Relying on the unique geographical and cultural environment, luxi county has deeply tapped the potential of tourism development, vigorously promoted the innovative development, transformation and upgrading of tourism, improved quality and efficiency, promoted the construction of Luxi Kangyang tourism destination, and polished Luxi business cards from multiple channels, carriers and angles.

Luxi City Beauty Image Source: Honghe Zhourong Media Center Database

The main location of the film

chengzi ancient villege

Located in Yongning Township, luxi county.

it’s a

Simple and natural, beautiful and quiet, layered.

Ancient village

Chengzi Ancient Village Image Source: Colorful Yunnan

Chengzi Ancient Village was originally inhabited by Yi ancestors. After that, a large number of Han people moved in, and the residential buildings here formed an architectural style combining Yi and Han.

The houses in the ancient village follow the trend of the mountain and step up. The roofs of most houses are connected, forming a platform tens of meters or even hundreds of meters long. Many earth warehouses in the village are connected end to end and integrated with the hillside.

Road in the village Image Source: luxi county Rong Media Center

The ancient village is surrounded by mountains and waters, built on Feifeng Mountain. Surrounded by clear water in front of the mountain and paved with green fields, khaki buildings glow golden in the sun. Behind the Potou house, there are overlapping peaks and obstacles, lush grass, beautiful scenery and attractive scenery. Walking into Chengzi ancient village, a picture of harmony and coexistence between man and nature came into view, which was beautiful.

Chengzi Ancient Village Image Source: Colorful Yunnan

Chengzi Ancient Village is known as "Amber of Primitive Aestheticism Architecture", as well as "Hometown of Asian Folk Photography", "Yunnan Provincial Famous Historical and Cultural Village", "Yunnan Tourism Characteristic Village" and "Yunnan Fine Arts Photography Creation Base".

Original title: "There is a kind of life called Yunnan, Luxi! The movie "Rooftop Football" was finalized on April 20th.

Read the original text

　　Beijing, May 29 (Reporter Jing Wong) At 12: 31 on May 28, after a flight of 1 hour and 59 minutes, the flight MU9191 of China Eastern Airlines, which was carried by C919 passenger plane, landed smoothly at Beijing Capital International Airport, passing through the "Watergate" symbolizing the highest etiquette of civil aviation, marking the successful completion of its first commercial flight, officially entering the civil aviation market and opening a new stage of market-oriented operation and industrialization development.

　　This first commercial flight is a milestone from "product" to "commodity" for C919. Guo Qing, an associate professor at the Aviation College of Northwestern Polytechnical University, said in an interview with a reporter from Yangguang. com that the realization of the first commercial flight of C919 boosted the confidence in the development of China’s civil aviation industry, and China’s aviation-related supporting industries will usher in new opportunities.

　　C919 large passenger plane ushered in its first commercial flight at Shanghai Hongqiao Airport (photo by reporter Han Xiaoyu from Yangguang. com)

　　China has officially entered the market competition of world large aircraft production.

　　Large aircraft is known as "the jewel in the industrial crown", which is a concentrated expression of a country’s scientific and technological ability, industrial level and comprehensive strength. "The operation of domestic large aircraft means that China has officially entered the market competition of world large aircraft production, which has made China’s aviation industry move to a higher level." Guo Qing’s analysis also means that in the high-end manufacturing products, China manufacturing can also compete with the world’s large enterprises and stand out from the crowd, which means that the influence of China manufacturing is increasing, which will help to enhance China’s international status.

　　According to "2022 Shanghai Science and Technology Progress Report" issued by Shanghai Science and Technology Commission, by the end of 2022, C919 had accumulated 32 customers and 1035 orders. On April 27th, 2023, HNA Aviation Group and China Commercial Aircraft Corporation signed a purchase agreement for 100 aircraft, including 60 C919 aircraft. Qi Qi, an expert from China Civil Aviation High-quality Development Research Center, told the reporter of Yangguang. com that airlines and leasing companies are extremely optimistic and confident about the commercial market prospects of C919 aircraft, and they are scrambling to sign purchase agreements and strive to get the delivered aircraft and put it into commercial operation earlier.

　　According to Commercial Aeroengine Market Forecast 2021-2040 released by Comac of China, from 2021 to 2040, it is estimated that 41,429 new aircraft will be delivered worldwide, with a value of about 6.1 trillion US dollars. Among them, China aviation market is expected to receive 9,084 passenger planes of 50-seat class or above, accounting for 21.92% of the world, with a value of about 1.4 trillion US dollars, accounting for 22.95% of the world.

　　Qi Qi said that with the commercialization of C919, the trillion-dollar large aircraft industry chain is gaining momentum. "The continuous increase in C919 orders is actually a test of China Commercial Aircraft’s delivery ability, and more specifically, China Commercial Aircraft’s ability to integrate and coordinate the core elements of the C919 industry chain." According to Qi Qi’s analysis, the benefit degree of large aircraft industry chain will be ultimately determined by the annual production capacity and delivery schedule of Comac China. On the basis of ensuring the safe operation and high reliability of aviation, it will be the focus of the next stage to steadily promote and upgrade the localization rate of large aircraft parts, especially core systems and components.

　　Qi Qi believes that the improvement of the localization degree of C919 will fundamentally improve the delivery capacity, stable delivery level and autonomous controllability of Comac China.

　　Orders in related industries such as aircraft supporting manufacturing may surge.

　　After the successful development of C919 large passenger aircraft, customers pay much attention to it. According to reports, according to the international practice of the aviation industry, a model is mature and commercialized on a large scale, and it needs to be continuously optimized and upgraded for many years after entering the commercial operation stage. The reporter learned that in the future, China Eastern Airlines will cooperate with many parties to operate the C919 with high quality and precision, and help make the C919 a successful model recognized by the global industry. "Starting from May 29th, the C919 model will be put into normal operation on the route from Shanghai Hongqiao to Chengdu Tianfu, and with the introduction of this model, the C919 will be put on more routes." Feng Dehua, member of the party group and deputy general manager of China Eastern Airlines, said.

　　Great Wall Securities Research Report believes that, as a representative of high-end manufacturing industry, large aircraft projects have the characteristics of long industrial chain, high correlation and great radiation-driven effect. The development and research of large aircraft projects can effectively promote industrial technology upgrading, promote the process of China’s civil aviation industrialization, and comprehensively promote the development of China’s aviation industrialization.

　　Next, Guo Qing believes that the orders of industries such as metalworking, composite materials, electronic components and chips manufactured by aircraft will surge with the increase of orders of large aircraft. In addition, the education industry will also usher in a "new direction". Aerospace innovation education for young people, aviation majors in colleges and universities, and majors related to industrial chain will all usher in the peak of application, and more young people will devote themselves to China’s large aircraft industrial chain.

　　Beijing, May 31st, the client of Zhongxin. com, starting from tomorrow, the time will enter June. At the same time as the hot summer, there are a number of favorable policies, such as high-temperature allowance and new rules for online car rental, which will bring real "coolness" to your summer in terms of income and travel.

　 　 Data map: An electric power operator in Fuzhou braved the high temperature to climb the pole to work. Photo by Wang Dongming

　　High temperature allowance began to be distributed.

　　Every summer, the distribution of high temperature allowance is concerned by the public. In most parts of China, with the arrival of June, the money will be credited to the workers’ accounts one after another.

　　According to the Management Measures for Heatstroke Prevention and Cooling Measures revised in 2012, if the employer arranges the workers to engage in outdoor open-air operations in hot weather above 35℃ and cannot take effective measures to reduce the workplace temperature below 33℃, it shall pay the workers a high-temperature allowance.

　　Judging from the distribution time of high temperature allowance, there are also differences in different places due to differences in climatic conditions. For example, the distribution period in Beijing, Shanxi and other regions is from June to August; Jiangsu, Shanghai, Gansu and other places are from June to September; Guangdong, Guangxi and other places are from June to October.

　　In addition, Jiangsu, Tianjin and other provinces also raised the high temperature allowance this year.

　 　 Data Map: On May 16, 2018, law enforcement officers of the Guangzhou Municipal Commission of Communications inspected the qualifications related to online car rental in guangzhou east railway station. China News Service reporter Chen Yushe

　　The network car is included in the taxi service assessment system.

　　The safety and convenience of taxi travel are also concerned by the public. The "Measures for the Assessment of Taxi Service Quality and Credit" will be implemented on June 1, and the online car will be included in the taxi service assessment system, but the assessment of the online car driver will only be "returned to the furnace".

　　Specifically, the "Measures" will include the new format of the network car in the assessment, and clarify that both the network car and the cruise car need to carry out the service quality reputation assessment. In the indicator setting, the common requirements of the network car and the cruise car are considered, and according to the unique operating service characteristics of the network car, the indicators such as data access and operating service information disclosure are tailored.

　　In addition, the "Measures" also adjusted the distribution setting of the assessment scores of taxi companies, increased the assessment scores of providing operational services for passengers and other matters, and guided drivers to actively improve service quality.

　　It is worth mentioning that the "Measures" stipulate that drivers should be assessed for compliance with laws and regulations, safe production, business behavior and operational services. If taxi drivers score less than 3 points during the assessment period, they should receive training as required.

　　English "national standard" will be implemented.

　　How to evaluate the English level of China people? On June 1st, the first English proficiency assessment standard for English learners in China, China English Proficiency Rating Scale, will be launched.

　　It is understood that the scale was released by the Ministry of Education and state language commission in April, which graded English learners and users in China in detail. Among them, the English language ability of English learners and users in China is divided into one to nine grades from low to high, which are classified into three stages: basic, improvement and proficiency.

　　According to the relevant person in charge of the Examination Center of the Ministry of Education, the scale is like a competency scale, which will play an active role in improving the quality of examinations, promoting the docking of domestic and foreign examinations, promoting multi-evaluation and feedback teaching, and is conducive to achieving "quantity balance".

　 　 Data map: UAV China News Agency reporter Zhang Yushe

　　Drone access conditions are reduced.

　　In recent years, the unmanned aerial vehicle market in China has grown rapidly, and its application in agriculture, electric power, surveying and mapping, security and other fields has become increasingly mature. However, the relevant regulations on unmanned aerial vehicles engaged in commercial flight activities have always been a blank.

　　From June 1st, the Administrative Measures for Operational Flight Activities of Civil Unmanned Aerial Vehicles (Provisional) issued by the Civil Aviation Administration will be implemented soon. The "Measures" standardize the access and supervision requirements for unmanned aerial vehicles to engage in operational general aviation flight activities, and enterprises engaged in operational flight activities will be legal and compliant from now on.

　 　 Data Map: Shareholders in the sales department of a securities company in Haikou pay attention to the stock market dynamics. Luo Yunfei

　　What impact will A-shares enter Morocco?

　　In June, there is another financial event worthy of attention.

　　On May 15th, MSCI (Morgan Stanley Capital International Company, also known as "morgan stanley capital international Company" in China) announced the adjustment results of semi-annual index constituent stocks, showing that 234 A-shares were confirmed to be included in the MSCI index system and officially implemented on June 1st.

　　According to the data, MSCI index is compiled by Morgan Stanley International Capital Corporation (MSCI), which is often used by mainstream international funds as investment guidance or tracking index, and their own ETF funds (transactional open index funds) are allocated according to MSCI index. From next year, overseas funds can also purchase A shares directly through MSCI index.

　　In the eyes of the industry, the participation rate of overseas institutional investors will continue to rise after A shares are included in the MSCI index. In the medium and long term, the A-share market will become more mature, the liquidity will increase, and the market trend will gradually be dominated by short-term market noise and driven by basic factors.

　　According to the website of the Ministry of Finance, with the approval of the State Council, the Ministry of Finance, the Ministry of Science and Technology, the Ministry of Industry and Information Technology and the National Development and Reform Commission jointly issued the Notice on Adjusting the Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Notice). According to the Notice, except for fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards. The policy will be implemented from January 1, 2017.

　　The "Notice" pointed out that in terms of new energy buses, with the power battery as the core of subsidy and the production cost and technological progress level of the battery as the accounting basis, the entry threshold for subsidies such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate. Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies.

　　In terms of batteries, the Notice stated that the new national standard for power batteries was introduced to improve the safety, cycle life, charge and discharge performance and other indicators of power batteries, and set the energy density threshold of power batteries. Improve the technical requirements of fuel cell vehicles.

　　The following is the full text of the Notice:

　　All provinces, autonomous regions, municipalities directly under the central government, the finance department (bureau), the competent department of industry and information technology, the science and technology department (bureau, science and technology commission), and the development and Reform Commission:

　　In order to further promote the healthy development of the new energy automobile industry, continuously improve the industrial technology level, enhance the core competitiveness, and promote the application of new energy vehicles, with the approval of the State Council, the relevant matters are hereby notified as follows:

　　I. Adjust and improve the subsidy policy for popularization and application.

　　(1) Raise the threshold of the recommended vehicle catalogue and adjust it dynamically. The first is to increase the energy consumption requirements of the whole vehicle. According to the different kerb quality of pure electric passenger cars, the power consumption requirements of 100 kilometers under corresponding working conditions are increased; According to the vehicle type, the pure electric special vehicle increases the requirements of energy consumption per unit load (Ekg) and power consumption per ton and 100 kilometers; Further improve the energy consumption per unit load (Ekg) requirements of pure electric buses. The second is to improve the threshold requirements for the driving range of the whole vehicle. Improve the driving range requirements of pure electric buses and fuel cell vehicles, and timely adjust the driving range test method of new energy buses from 40km/h constant speed method to working condition method; Gradually increase the driving range threshold of pure electric passenger cars. The third is to introduce a new national standard for power batteries, improve the safety, cycle life, charge and discharge performance and other index requirements of power batteries, and set the energy density threshold of power batteries. Improve the technical requirements of fuel cell vehicles. The fourth is to improve safety requirements. For vehicles with safety accidents caused by product quality, depending on the nature and severity of the accident, the subsidy funds will be deducted and the vehicle or enterprise subsidy qualification will be suspended. The fifth is to establish a market sampling mechanism, strengthen the management of vehicle inspection links, and timely clean up the Catalogue of Recommended Vehicles for the Promotion and Application of New Energy Vehicles (hereinafter referred to as the Catalogue) for enterprises and products that fail to pass the sampling inspection. The sixth is to establish a dynamic management system for the Catalogue. Sales promotion of new energy automobile products can only apply for subsidies after they are included in the Catalogue. If there are still no models actually sold within one year, the qualification of Catalogue will be cancelled. Seventh, supervise and promote the application of new energy vehicles.When applying for subsidies for new energy vehicles purchased by non-individual users, the cumulative mileage must reach 30,000 kilometers (except for special vehicles for operation), and the subsidy standards and technical requirements shall be implemented according to the year when the vehicle obtains the driving license.

　　(2) Under the premise of maintaining the overall stability of the subsidy policy from 2016 to 2020, adjust the subsidy standards for new energy vehicles. For new energy buses, the power battery is the core of subsidy, and the production cost and technical progress level of the battery are taken as the accounting basis. The subsidy entry threshold such as energy consumption level, vehicle driving range, battery/vehicle weight ratio and battery performance level is set, and the vehicle subsidy standard is determined by comprehensively considering factors such as battery capacity, energy density level, charging rate and fuel saving rate. Further improve the subsidy standards for new energy trucks and special vehicles, and verify them according to the method of grading and regressing the battery power that provides driving power. At the same time, the upper limits of central and local subsidies are set respectively, in which the local financial subsidies (the sum of local financial subsidies at all levels) shall not exceed 50% of the central financial bicycle subsidies (the detailed plan is attached). In addition to fuel cell vehicles, the central and local subsidy standards and ceilings for all types of vehicles in 2019-2020 will be reduced by 20% on the basis of the current standards. At the same time, relevant ministries and commissions will constantly adjust and improve according to factors such as technological progress, industrial development, and scale of popularization and application of new energy vehicles.

　　(3) Improve the allocation of subsidy funds. At the beginning of each year, the production enterprise submits the capital settlement report of the previous year and the sales and operation of products, including sales invoices, technical parameters of products and vehicle registration information, etc. The lead department of new energy vehicle promotion in the place where the enterprise is registered shall, in conjunction with relevant departments, review and verify the materials reported by the enterprise and report them to the lead department of provincial promotion work step by step after publicity. The provincial lead department for the promotion of new energy vehicles shall, jointly with relevant departments, review and focus on spot checks, report the application materials to the Ministry of Industry and Information Technology and the Ministry of Finance, and send a copy to the Ministry of Science and Technology and the Development and Reform Commission. The Ministry of Industry and Information Technology shall, jointly with relevant departments, review the application reports of all localities, and issue verification reports to the Ministry of Finance in combination with daily verification and key spot checks. The Ministry of Finance shall allocate subsidy funds according to the verification report.

　　Second, implement the main responsibility of popularization and application

　　(A) production enterprises are responsible for ensuring the authenticity and accuracy of the promotion information of new energy vehicles. Production enterprises should strictly abide by the relevant laws, regulations, standards and institutional measures of the state and industry; We should strengthen the management and control of our own production and sales links, and be responsible for the authenticity and reliability of the promotion information of new energy vehicles reported together with the sales enterprises; We should formulate a feasible control scheme, use product information management system, etc., and strengthen the management of sales information of its distributors at all levels. Sales enterprises should strictly check every sales information to ensure that the product promotion information and consumer information reported step by step are true, accurate and searchable. Production enterprises should establish an enterprise monitoring platform to reflect the sales and operation of vehicles comprehensively, truly and in real time, and report relevant information in a timely and accurate manner in accordance with relevant national requirements, by unifying interfaces and data exchange protocols. New vehicles must be equipped with remote monitoring equipment such as vehicle-mounted terminals; Vehicles have been shipped or sold before 2016, providing users with free installation services; For vehicles sold to individual consumers, personal privacy should be strictly protected in information collection and management.

　　(two) the local government is responsible for the implementation of supporting policies, organization and promotion. Local governments should conscientiously implement the requirements of relevant documents of the State Council, assume the main responsibility for the promotion and application of new energy vehicles, clarify the local lead department for the promotion of new energy vehicles, and earnestly do a good job in organizing and implementing the promotion of new energy vehicles. First, adjust and improve local support policies. Local governments at all levels should, in light of local conditions, scientifically formulate promotion plans for new energy vehicles, increase support for the charging infrastructure of new energy vehicles, intensify the renewal and replacement of new energy vehicles in public services such as urban public transport, rental and sanitation, and strengthen supervision and inspection of enterprises. The second is to strengthen the management of fund use. The local lead department for the promotion of new energy vehicles shall, jointly with the relevant departments, earnestly undertake the supervision of the management of the declaration and use of financial funds, and strictly review and check the aspects of vehicle licensing, vehicle operation, subsidy declaration and data review according to their respective responsibilities; The management of vehicle inspection should be strengthened to ensure that the core components such as vehicle and battery are consistent with the Announcement of Road Motor Vehicle Manufacturers and Products (hereinafter referred to as the Announcement) when the vehicle is delivered for use; A system of accountability should be established, and those responsible for lax control should be investigated according to law, and penalties for dishonest enterprises such as fraudulent compensation should be increased. Local financial departments should strengthen the management of financial funds and allocate subsidy funds according to the actual promotion of enterprises to ensure the safety and effectiveness of subsidy funds. The third is to establish and improve the local supervision platform. Relevant provinces (autonomous regions and municipalities) should establish a local supervision platform for new energy vehicles, timely summarize and sort out the data submitted by enterprises, dock with the national supervision platform, and strengthen the supervision and management of vehicles in the region.The fourth is to optimize the industrial development environment. It is not allowed to implement the restriction and purchase restriction policy for new energy vehicles. The national unified Catalogue shall be strictly implemented, and obstacles shall not be set up or disguised to restrict foreign brand vehicles and parts, foreign charging facilities construction and operating enterprises from entering the local market.

　　(three) the relevant departments of the state will strengthen the supervision and inspection of popularization and application. The Ministry of Industry and Information Technology takes the lead in establishing a national supervision platform for new energy vehicles, and through this platform, it conducts daily supervision on the promotion and application of new energy vehicles (private purchase of passenger cars may be relaxed as appropriate). In addition, the Ministry of Industry and Information Technology will establish a verification system for the promotion of new energy vehicles with relevant departments, and regularly and irregularly organize third-party institutions or relevant provincial departments to carry out verification and spot checks on the promotion information of new energy vehicles.

　　Third, establish a punishment mechanism

　　(1) For enterprises that seek compensation in violation of regulations and cheat compensation by means of false report or impersonator, the relevant funds sought and defrauded in violation of regulations shall be recovered, the illegal income shall be confiscated, and the relevant enterprises and personnel shall be fined and punished according to the Regulations on Penalties and Punishment for Financial Violations, and those suspected of committing crimes shall be investigated and dealt with by judicial organs. At the same time, according to the seriousness of the circumstances, take punishment measures such as suspending or canceling the "Announcement" of vehicle production enterprises and products and canceling the eligibility for subsidy funds. For those who do not cooperate with the verification of promotion information, and the relevant departments verify and spot check that false sales, product configuration and technical status are inconsistent with the Announcement and Catalogue, uploaded data are inconsistent with the actual situation, and vehicles are idle after receiving subsidies, depending on the seriousness of the case, they will take punishment measures such as deducting subsidy funds, canceling the qualification for applying for subsidy funds, suspending or canceling the Announcement of vehicle manufacturers or products. For products with potential safety hazards and safety accidents in application, depending on the nature and severity of the accident, punishment measures such as stopping production, ordering immediate correction and suspending the eligibility for subsidy funds shall be taken.

　　(II) Government agencies and their staff who assist enterprises to defraud financial subsidy funds by means of false report or impersonator shall be investigated for corresponding responsibilities in accordance with the Civil Service Law, the Administrative Supervision Law and other laws and regulations; Those suspected of committing a crime shall be transferred to judicial organs for handling.

　　(III) In areas where the management system is not perfect, the audit is not strict, the verification work is poorly organized, and there are fraudulent behaviors of enterprises, informed criticism will be given and infrastructure award funds will be deducted according to the seriousness of the situation.

　　This notice will be implemented as of January 1, 2017, and other relevant regulations will continue to be implemented in accordance with the Notice on Financial Support Policies for the Promotion and Application of New Energy Vehicles in 2016-2020 (Cai Jian [2015] No.134).

To say that the person who can climb the hot search list every day in recent days is not the latest young top stream, but Murong Yunhai-Hans Zhang, who was known to the whole country with meteor rain more than ten years ago.

No matter which entertainer is in the entertainment circle, it must be a good thing to go online for hot search. After all, it means higher exposure. Unfortunately, it’s not that Hans Zhang has anything good to do with the hot search. The hot topic of this round of search is the drama Gentlemen of East Eight Districts, which was produced, written and starred by Hans Zhang himself.

A TV series with such a high volume of content has attracted everyone’s attention, not because it is so good-looking, but because it is beyond measure. Winning the historic score of 2.1 points has successfully become the lowest record in domestic film and television dramas in Douban score. There is more than a little bit of sadness in the play, and the source of all this is of course our producer, screenwriter and starring Hans Zhang.

In this regard, some netizens teased that Hans Zhang had taken over the greasy work of domestic male stars in an all-round way, which can be called an unprecedented and unprecedented master. But the question is, is Hans Zhang just greasy? In fact, his biggest problem is not greasy, but no entertainment spirit.

Said he didn’t have a strong spirit of entertainment, there have been two well-known events, which reflects this.

Once it was an expression pack incident.

Hunan Satellite TV followed suit to shoot Korean dramas, and produced a super-power TV series similar to You from the Stars, so it invited Hans Zhang to star in this drama-Different Handsome Man. Most netizens mentioned this drama, and they should not remember it at all.

However, there is a special expression pack in this drama, that is, looking back and smiling from Hans Zhang. This screenshot showing 18 big white teeth has made everyone spoof. Netizens are actually not malicious, they just think it’s fun. Many stars, such as Jacky Cheung and Z.TAO, have experienced it and let the whole network take it as an expression pack. Stars, their existence is to let the audience entertain.

It happened that Hans Zhang was unconvinced and blacked out several marketing numbers that forwarded this emoticon. Some of them went too far, so he simply sued them directly. Later, he also responded to this incident and explained plausibly: "At that time, I just met a low state and was teased by others. During that time, I was very uncomfortable. I slept for three hours every day and took sleeping pills every day."

However, when netizens heard him talk like this, they didn’t feel that Hans Zhang at that time was distressing, but it made people feel that he couldn’t afford to play. There are more people in the entertainment circle than Zhang Hanhong, who are subjected to black, slander, rumors and personal attacks. I have never seen others come forward to find so many reasons and excuses for themselves.

There was a discordant episode before the big explosion drama "Shanshan is coming" was broadcast and a preview was released in advance. There is a clip in the preview, in which Feng Teng, the hero played by Hans Zhang, said to Shanshan, the heroine played by Zhao Liying, "I want everyone to know that this fish pond has been contracted by you." Then, a film and television blogger intercepted the video and sent a long picture saying, "I really don’t understand, there is nothing to show off."

Anyone with a discerning eye can see that this is just a joke of a blogger who spits. When the TV series is combined in the later stage, there is a reason for the hero to say this sentence. He wants to reassure his beloved woman and use the fish pond as a metaphor.

And Hans Zhang didn’t have the courage to hold his breath at all. He went to Weibo directly, and even swore, "Because I am your good father, my sons go out every day to embarrass themselves and lose their moral integrity. How can dad earn money to support you if he doesn’t pretend?" Originally, it was a small-scale spit, but as a result, a stone stirred up a thousand waves at once, making countless people think that he was so stupid. Today, the blogger is on Hans Zhang’s Lahei list.

Artists walking in the entertainment circle, if they don’t have any entertainment spirit, then they should take pictures with peace of mind, isolate themselves from the audience, try to show people with their roles, take filming as their work, and don’t expose their temperament. If there is no way to be single-minded and just shoot movies, you should keep interacting with fans and netizens. Even if you can’t cultivate an invulnerable diamond heart, you should at least have the entertainment spirit of being willing to play with the public.

author/Adasi

The Battle at Lake Changjin’s box office exceeded 4.5 billion, and it entered the prehistory of cinema. In 2021, the box office passed the 40 billion mark. Lanxin Grand Theatre, The First Furnace Incense and Uninvited Visitors rushed to the film market after the National Day, and Pingyao Film Festival was held in full swing. ……

There are still 77 days before 2022, and China films and film people who have come out of the haze will welcome more good news.

As an indispensable part of the film and television industry, film marketing is one of the most popular jobs. From the wall-painting posters in rural areas to the short video war in Aauto Quicker, Tik Tok, there are some successful cases of "ineffective marketing", "false marketing" and "showing off feelings", and there are also successful cases of cross-border linkage and creativity.

Although most people think that marketing is icing on the cake for good content rather than giving timely help, it is undeniable that in the Internet age where content is fiercely competitive, the fragrance of wine is also afraid of the depth of the alley, and excellent marketing can help the film quickly enter the public’s field of vision.

Today, I will take stock of the current mainstream film marketing companies and talk about the family history of the behind-the-scenes promoters of these explosive movies ~

Bole marketing: the explosive promoter leading the trend

Peak Blast, Me and My Father, Leap, The Eight Hundred … Nine times out of ten, you can imagine heavy commercial films with main melody melody, and Bole marketing will appear on the list of publicity teams.

Zhang Wenbo, the head of Bole, was once a media person, and served as founder and executive in marketing companies and film companies. Bole Marketing was established in 2013. Two years later, it established a reputation in the industry with projects such as monster hunt, Biography of Wukong and Fanghua, and established in-depth cooperation with big directors such as Zhang Yimou and Xiaogang Feng.

Most of the projects handled by Bole Marketing are stable and the water level is higher. Bole is also blossoming in the company’s business. Bole Film, a film and television investment company, Bole Qingguo and Bole Tianhai, a drama marketing company, and a film and television material company are famous. The short video marketing team is not tired of technology, and the rapid insight and control of new channels for publicity and development are the advantages of Bole’s long-term invincible position.

Spring breeze: all-type marketing expert

Hi, Mom, The Battle at Lake Changjin, Chinese Doctors, The Captain … Behind many explosive film and television works, you always seem to find the name of the spring breeze.

As a film marketing label of Chenming Media, a film and television company, Chunfeng is as proud as its name, and it is in the limelight in the film and television industry: in 2016, it undertook projects such as Passing Through Your World, Love O2O, and Chill 2, and established in-depth cooperation with head film and television companies such as Bona, Beijing Culture and Joy Media.

Zhao Ting, the founder and general manager, is a senior marketer. In recent years, the company’s business has also expanded to drama marketing and artist/creative brokerage affairs, and he has participated in the promotion of the online drama "The Sky of Wind Dogs and Teenagers". Whether emotional or exciting action movies can hold, it can be said that it is a comprehensive responsibility in marketing companies.

In the next film and television projects this year, Chunfeng will also be responsible for the promotion of suspense comedy "Make a Famous Name", New Year’s file "Flame on the Plain" and Spring Festival file Han Han’s new film "Four Seas", and will hand over a beautiful report card without accident.

Matt culture: a transformation production company

Although I participated in the promotion of many blockbusters such as Dying to Survive, The Sacrifice and The Climbers, I also produced the Mango TV explosion drama "I’m fine in a foreign land" this year. For the public, the 13-year-old Matt culture is not widely known.

Compared with the company’s low-key, Chen Lizhi, the boss of Matt, who is a media person, is quite famous in the rice circle. From time to time, he publishes celebrity-related remarks on social media, and he is the Weibo V with 5 million fans.

Matt culture has a deep relationship with big-name directors and stars in the industry. In recent years, it has gradually transformed into a production company and participated in dozens of film and television projects. For Chen Lizhi, it is an inevitable choice to March upstream in the film and television industry, and marketing is the icing on the cake. With the rise of the Internet platform, it is bound to be weakened, and good content is the core.

Faded out of film promotion, Matt co-produced projects such as Crazy Alien, Send me to Qingyun, My Sister, etc. This year, there is a new Chinese New Year movie Love Myth, which is supervised and starred by Xú Zhēng, the FIRST film festival work Lao Zheng flies into the sky, and the suspense film The Last Truth, which is supervised by Huang Xiaoming, is waiting to be shown.

Not surprisingly, people will probably keep pace with many film and television investment companies if they mention Matt culture again in the future.

Movie World: Introducing Daniel

From Inception’s "Fantastic Beasts and Where to Find Them" and "Iron Man 3" to this year’s Godzilla vs Kong, when it comes to the movie industry, it is the big importer who comes to mind.

In fact, as an established company of integrated film marketing, the film industry has served hundreds of overseas and domestic film and television works in the past 12 years, including many domestic masterpieces such as Love Story in Beijing, 33 Days of Lovelorn Love and Ip Man 2. Therefore, the epidemic situation has caused difficulties in introducing foreign films, which is not a fatal blow to the film industry.

In the past two years, the film industry has touched the investment and development of online movies and online dramas, and participated in the production of "The Legend of Xing ‘an Mountain Hunter" and "Dear Mr. Lemon Essence".

Film marketing and film and television investment walk on two legs, so that the film industry is still stable in marketing business. At the end of the year, we received the promotion of Xinli’s New Year comedy "Li Mao for Prince". Whether it can stand out from the fierce competition at the end of the year, let us wait and see.

Infinite freedom: embracing the "first force" of online students

With Huayi’s investment background, "China’s first film marketing stock" successfully listed on the New Third Board in 2015, its unlimited business has long been not limited to film marketing, but involves many businesses such as film and television investment production, artist brokerage, short video marketing, film and television music production and promotion, and it is also the first leader in film marketing companies to touch online film promotion.

Zhu Weijie, the founder of Infinite Freedom, who was born in the media, has been exploring upstream under the drive of the concept of "marketing+".In recent years, Infinite Freedom Film has participated in the production of many films, such as Jianghu Children, Finding You, Anti-Corruption Storm 4, Forever, Send me to Qingyun, etc. This year, there are also many blockbusters jointly produced by Anti-Corruption Storm 5 and Flame on the Plain, and film marketing is in the business sector.

It is worth noting that as a veteran army of film marketing, it has cultivated a batch of marketing teams at will. Its holding subsidiaries, such as First Voice Interactive, Fantasy Shadow and Cognitive Culture, have established the reputation of marketing brands in the industry.

Shifang Entertainment: Emotional Marketing is Young

There may be friends who remember the news that the movie "They Are Young in 1950" donated all the box office to veterans. This documentary film with no stars and big names has exceeded 10 million at the box office, which is precisely due to the efforts of the marketing team behind Shifang Entertainment.

Founded nearly 10 years ago, Shifang Entertainment actually started as a foreign film marketing, and accumulated a reputation in the industry. We have helped Wolverine 3, The Fantasy Drifting of Boys and Girls, Jurassic World 2 and other projects to be successfully promoted in China. Shifang Entertainment has outstanding capabilities in marketing innovation, cross-border cooperation and integrated marketing, and this year it also participated in the promotion of Out of Control Players in China.

From the 3D version of Titanic to They were Young in 1950, Shifang Entertainment is good at creating a circle for the film with the help of feelings, and the national memory and collective memory incite the project to be small and broad, showing the professionalism and maturity of the team in the field of film marketing.

Blue Diamond Culture: "Hard Bone" Players

The promotion song "Little Apple" of the movie "old boys" has spread all over the country, and the driving force behind it is the blue diamond culture.

Founded in 2012 by Pan Guofeng, a veteran former media person, Blue Diamond Culture serves the marketing promotion of movies, drama series, variety shows and online movies. It has participated in the promotion of projects such as A Spoon, Heaven and Fire, Looking at Paradise in Summer, Reversing Life, and also participated in the representative work of online movies in the Spring Festival at the beginning of this year and the joint production of Song Xiaobao’s diary of making a fortune.

This year, Blue Diamond Culture has taken over the film marketing of Turandot and Wuhai. Costume epic films and suspense literary films are two hard bones. Whether they can be chewed down depends on the marketing team’s ability to make miracles.

Joy Pictures: the trendsetter who knows young people best.

From the promotion of la la land and Uncle Monkey of Little Loli in China, to the popularity of White Snake: The Origin and the Battle of Luo Xiaohei, and now to the promotion of Lanxin Grand Theatre, Joy Pictures has gradually formed labels such as good vision, second dimension and literary film pusher.

Joy Pictures pursues the integration of distribution and publicity, and its business covers publicity, materials, music production, commerce, cultural tourism and other business sectors. It has many subsidiaries such as Zhuoran Sound, Cyclic Broadcasting, Zhuoran Zhongtai and Zhuoran Cultural Tourism.

Founder Zhang Jin is good at smelling the wind. In recent years, script killing and secret rooms have escaped popularity. Joy Pictures set up the script killing brand "Let’s go", which is committed to serving the script killing industry with film propaganda thinking and introducing more IP and offline entertainment scenes.

First voice interaction: the dormant person waiting for the explosion

Warm Hug’s Zhu Xian, Shi Shen Ling and Finding You … As another well-known film marketing company under Infinite Freedom, Seisen Interactive has rich experience in the promotion of emotional films and visual blockbusters.

Founded in 2014, with the marketing of films such as goodbye mr. loser, Master of Memory, England vs. England, it has gradually accumulated popularity in the industry. In 2017, some members of the team left to establish Jishi Media, which had a certain impact on the first voice interaction.

However, backed by unlimited freedom, Seisune Interactive still has many projects this year. It may be the company’s top priority to be responsible for the promotion of "Flame on the Plain", "As long as you live better than me" and "Railway Hero".

Reaching the shore movie: fame and miracle in World War I

Da ‘an Film is a company founded by Li Haipeng, the general manager of Light Film Publicity. It has been established for seven years and is regarded as the backbone of film marketing companies.

Keep close cooperation with the old club, and let Da ‘an rise rapidly in the first few years with projects such as Thailand, breakup guru and To Youth. Nowadays, the films reaching the shore have a wider range of contact projects, winning many good blockbusters such as Secret Visitor, Crowd, The Rescue and so on, and the team maturity and tacit understanding are getting better and better.

And the good results of participating in the marketing of explosive sci-fi films in The Wandering Earth also make Da ‘an very likely to become the main marketing team of the sequel Wandering Earth 2, and accumulate the experience of publicizing serial films.

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

West Ham United VS Arsenal

After West Ham lost to Everton at home last season, the league suffered two consecutive defeats. The team’s recent performance is really not safe, and it is still difficult to resist when facing the league’s strong teams. At present, it ranks 9 th in the league. West Ham United’s offensive output is acceptable, but the stability of the team’s defense is still insufficient. After Arsenal’s victory over Sheffield United, the league remained unbeaten, and the team is currently ranked second in the league. Arsenal’s offensive output is very strong, and the stability of the defense line is also worthy of praise. Recently, it has been able to score zero opponents in many games.

West Ham United’s overall strength is relatively limited, the team’s recent stability is not high, and the main battle performance is not safe. The Arsenal League has guaranteed unbeaten record so far, and the team’s historical achievements have crushed opponents, so the psychological advantage is very obvious. This time, the team is a guest to challenge their opponents, and I believe that they still have the ability to win from the away game.

Everton VS Burnley

Everton beat West Ham United in the last league. The team’s recent achievements are relatively erratic, showing a plum blossom pile, but its winning ability has indeed improved, and it is currently ranked 15th in the league. Everton’s offensive and defensive ends have also improved to some extent recently. Burnley lost to Bournemouth in the last league, and the league suffered another three-game losing streak. So far, the team has only won one victory, ranking only 19th in the league. Burnley’s offensive output is relatively weak, and the defensive end can be said to be full of loopholes.

Everton’s recent performance is indeed unstable, and the team has no strength against the strong teams, but its winning ability has indeed improved in the face of the weak teams in the league recently. The performance of Burnley, the opponent, continued to be sluggish, and recently suffered a three-game losing streak. This time, Everton is sitting at home to meet the challenge of the weak team, and I believe that I still have the ability to successfully win the opponent at home.

Bournemouth VS Liverpool

Bournemouth defeated Burnley at home in the last league, and finally won the first victory in the league. However, the opponent is really a weak team, and the gold content is really not high. At present, it still ranks 17th in the league. Bournemouth’s front line output is insufficient, and the loopholes at the defense end are not small. Liverpool beat Nottingham Forest at home last season, and the league won two consecutive victories and three unbeaten games. The overall performance of the team has once again strengthened, and it is currently ranked fourth in the league. Liverpool’s offensive output is stable and the defense strength is constantly strengthening.

Bournemouth’s overall strength is very limited, the ability to fight hard is also insufficient, and there is no advantage at home. After all, Liverpool, the rival team, has recently returned to the right track after losing the game unexpectedly, and the stability of both offensive and defensive ends is constantly improving. In addition, Liverpool’s historical achievements have crushed their opponents, and even if they are a guest, they are not afraid.

Manchester United VS Newcastle United

Manchester United lost to the opponent in the last Manchester derby, and was hit by the strong team after winning two consecutive victories. However, the team has won several victories in the near future, and its overall performance has improved. At present, it ranks eighth in the league. Manchester United’s offensive and defensive stability needs to be strengthened. Newcastle United drew away with Wolves in the last league, and the league remained unbeaten in six rounds, but the winning ability was still insufficient, and it is currently ranked sixth in the league. Newcastle United’s offensive output is strong, but the defensive end often has problems.

Manchester United’s domestic and foreign troubles are serious, and the recent achievements and performance of the team are indeed not stable enough. However, as for Chi Hah, he still needs to strive for victory in every game to stabilize the morale of the army. Newcastle United’s overall performance has been stable recently, but its winning ability has indeed declined. In addition, the team’s winning ability in guest games is indeed insufficient. This time, the Red Devils welcomed their opponents at home, and I believe there is still a chance to successfully win their opponents.

Chelsea VS Blackburn

Chelsea lost to brentford at home last season, and the unbeaten game in three rounds of the league ended. Losing the game is really unacceptable, and it is only ranked 11th in the league at present. Chelsea’s offensive output suffered another zero, and the defensive end of the last two league games also lost 2 goals per game. Blackburn lost to Swansea at home in the last league, and its three-game winning streak ended. It is rare for the team to win a winning streak in the near future, and the last game was also ended by opponents. At present, it ranks 12 th in the British Championship. Blackburn’s offensive output is also not stable enough, but fortunately the defense strength has improved recently.

Chelsea’s defeat on the road to the Northern Expedition was indeed a blow to morale, but this time the team ushered in a lower-level league opponent, which was also a rare opportunity for the team to snatch victory and revive morale. Opponent Blackburn rarely won a winning streak recently, but the stability is still insufficient. The last game was terminated by the opponent, and the efficiency of the team’s offensive end really needs to be strengthened. This time, Chelsea played at home to meet the challenge of Championship team Blackburn Rovers. I believe it is not too difficult to win the opponent.

Dortmund VS Hoffenheim

The recent performances of both sides are relatively stable, but Dortmund’s achievements in the past battles have crushed opponents, and their psychological advantages are very obvious. This time, I took a strong home game against my opponent, and I believe I still have the ability to continue my outstanding achievements.

Frejborg VS paderborn

Although Frejborg’s performance is erratic, he has a strong ability to score points in the main battle. Paderborn, the opponent, is a team in the middle reaches of German B, and its overall strength is relatively limited. I’m afraid it’s very difficult to be a guest and challenge Frejborg.

Hertha Berlin VS Mainz

Hertha Berlin’s current situation is erratic, but it is good to win more and lose less, and at the same time, the main battle ability is not weak. Although the opponent Mainz is a high-level league team, the team’s performance so far has not been satisfactory. This time the two sides met, Hertha Berlin still had a chance to defend the unbeaten home.

Udinese VS Cagliari

Udinese’s winning ability is limited, but his recent performance is fairly safe. Although the opponent Cagliari won the first victory in the league in the last campaign, the overall stability is still insufficient, and at the same time, the ability to fight is not good. This time, Udinese is at home, and I believe he still has a certain advantage.

　　　 Movie network news(Compile/Ji Zhongpeng) The live-action movie (aka: Ai An) based on Mayu Shinjo’s super-popular cartoon premiered in Tokyo on August 25th. Hyun Chul Park, a member of the leading actor "Big Country Man", Ito Ohno, co-actors TAKUYA(CROSS GENE), AKIRA and director Fukuyama Sakura joined hands on the stage. Hyun Chul Park, who plays the role of "pseudo-mother" in the film, has been hailed by many female fans. Hyun Chul Park admits that the biggest pain in playing this role is to stay at home and study Japanese … …

　　　 This film is the first Japanese film starring Hyun Chul Park, a member of the Korean band "Big Country Boys" which is very popular in Japan. Nearly 90% of the people attending the premiere were female fans. Female fans in the audience hold "I love you!" written in Korean. , "Karam" (Hyun Chul Park’s name) and other eye-catching cards, when Hyun Chul Park took the stage at that moment, the audience instantly boiled.

　　　 Faced with the enthusiasm of Japanese fans, Hyun Chul Park smiled happily and said, "Thank you!" He also revealed that in order to play a good role, he practiced Japanese hard in front of the mirror at home every day, and was once witnessed by Li Renjun, a member of the "Big Country Man". "Although he saw it, he pretended not to see it. I think I should thank him here." Hyun Chul Park’s comely smile on her face caused the girls to scream.

　　　 In addition, Ono, who plays the role of "the prince of a girls’ school", was asked, "What do you want to do most if you become a boy?" Ono immediately replied, "I’m going to work in the cowherd shop!" " Ono also revealed that in order to play this girl with some boy characters, she deliberately imitated the boy’s behavior, expression, tone and other characteristics when she appeared. "I hope to get everyone’s support!" Ono suddenly burst into a girl’s lovely nature, which led to encouraging applause from the audience.

　　　 The story tells the story of Akira Shiraishi, a boy who looks like a weak girl and is called "Princess" in boys’ schools. Sakurasaka Shuishu, a girl who looks like a handsome boy, is called "Prince" in girls’ schools. One day, a "princess-like boy" and a "prince-like girl" met by chance, and a campus love comedy of "reversal of men and women" began immediately … …

　　　 The film "Addicted to Aika" is being shown all over Japan.

More wonderful pictures on the next page

　　Autumn is a good time for running and fitness, but many platforms have appeared sellers who claim to be able to "run" and "P sports data map". You can even ask someone to do your exercise? It is amazing that the "lazy economy" is frequent.

　　Fake run

　　It’s better to move your fingers than to be exhausted.

　　"Friday, step 5411; Saturday, step 6001; On Sunday, step 8923 … …” On Xiaoyu’s computer desktop, there are a row of screenshots of "Alipay Movement", and each file is marked with different numbers.

　　In Xiao Yu’s eyes, this is not a few screenshots, but his amount of exercise — — Although he didn’t really exercise, through the retouching software, he "P" a week’s exercise record in one breath. Every night, he will choose a screenshot and send it to the company’s WeChat group to show off his "achievements".

　　"P is equal to running", which is somewhat helpless. Last spring, as an activity of enterprise team building, Xiao Yu’s colleagues in the department were divided into several exercise groups. Every day, the team members had to show their sports achievements, and all the achievements were evaluated by adding them together. At first, Xiaoyu also uploaded real exercise records. Because of his busy work, he exercised intermittently. After two months, he found himself a drag on the team. Others have to take eight or nine thousand steps every day, while his number stays at two or three thousand.

　　"The work volume, even the exercise is rolled up." Seeing that some colleagues submit tens of thousands of exercise records every day, he can only "take a step" in order not to drag the team back. To take care of the children at night, he used his lunch break to circle the unit building and brush the steps.

　　In winter, Xiao Yu couldn’t hold on a bit, and his friend reminded him that instead of being exhausted, he might as well move his fingers — — After changing the screenshot, my friend also took the initiative to help Xiaoyu, who can’t use retouching software, "1,000 steps to 5,000 steps". After several retouching, he tasted the sweetness, and as long as the number of steps is not up to standard, he will be P. "I can’t exaggerate, just write more than 5,000, change more points on weekends, and seven or eight thousand will be the best."

　　Last month, Xiao Yu’s group won the second place, and everyone won the 200 yuan shopping card award. As for the moisture in it, it has become an unspeakable secret. Xiaoyu admits that not only is he critical of the daily exercise record, but it is also difficult to talk about science by comparing the exercise time. However, being in the workplace is related to the honor of the team, and the leaders are pointing fingers in the exercise group. Everyone can only insist, "It was exercise, and eventually it became a world of people."

　　If you don’t want to exercise, you can deal with things with P pictures. Judging from many sellers who provide various exercise software retouching services on the online shopping platform, there are still many people who think of it with Xiaoyu. The reporter found that college students accounted for a considerable number.

　　In order to enhance students’ physical fitness, colleges and universities generally require students to clock in on campus running, and students need to use designated software to complete running tasks. For example, Changshu Institute of Technology stipulates that the number of sunshine runs should be no less than 20 times per semester, and the distance of each run should be no less than 2 kilometers for boys and 1.5 kilometers for girls. Otherwise, the highest score of sports performance should not exceed 59 points. According to the regulations of Guangzhou Institute of Technology and Business, 68km for boys and 51km for girls should be completed every semester, and the mileage of each run should be no less than 1.2km for girls and 1.6km for boys … …

　　On the online shopping platform, a store sells the P-picture service of a certain platform at the price of 2 yuan/piece, and can modify the details such as movement time, trajectory, distance and pace on the picture according to the customer’s demand, with a monthly sales of more than 400 pieces. There are many comments below, such as "college students must have it", "saved my final term" and "bought it many times, the retouching is very reliable, and it is no problem to pay a sports punch card".

　　Daipao

　　Speed route data can be customized.

　　If the falsification on the data map is still virtual, the whole process only involves the "movement" of the keyboard and mouse. There is also a kind of operation that is more "bizarre". When you open the software, the line data is not fake. Running is really running, but it’s not me, but a runner specially invited to exercise in his own name.

　　With "running on behalf of" as the key word, the business is booming, and all mainstream sports platforms can find corresponding runners. "You can run at the location you specify, one kilometer from 0.7 yuan. If you want to run a specially designed road map and add extra money, you can run it within 48 hours of placing an order." According to a seller, the operation mode is very simple. The buyer only needs to tell the account number and password of his sports platform, and he will log in the software on his mobile phone. After running, he will quit and the corresponding records will be kept in the buyer’s account.

　　"I am transferring meat, and my pace is not fast, so I should exercise." A seller in Guangzhou said that running on behalf of others can motivate him to run as much as possible every day. "If you take the order, you must finish it within the agreed time." Due to the limited "running power", she can’t take a more difficult order. "Some people ask for a faster speed ratio. I can’t reach it after running for 1 km and 4 minutes. I can’t run for more than ten kilometers at a time." When running, she often takes pictures of the beautiful sunset glow and clouds she meets, which is very leisurely.

　　The reporter saw that the order price of "Daipao" is not high, generally between 0.5 yuan and 1 yuan per kilometer. Sellers mostly aim at losing weight and fitness, or they are runners themselves, earning some pocket money by the way, and even a few claim that they can run for free. In contrast, there is no pressure to punch in, and what are the users who take the initiative to ask people to run for themselves?

　　"I just want a medal. When I was in junior high school, the class teacher organized the whole class to run and took dozens of pieces. Everyone wanted it when they graduated." "Sanrio’s medals are really beautiful, and many girls like them" … … In many discussions around running on behalf of others, words such as medals, medals and activities are frequently mentioned.

　　"It’s directed at the circle of friends to take pictures and run around." Qian Yi, a runner, explained that in order to encourage users to participate, sports platforms often launch running activities with various themes, with "limited money" physical medals. For example, on Valentine’s Day, Dragon Boat Festival, Mid-Autumn Festival, Qixi Festival and other festivals, you can get medals by signing up for activities and completing the required running distances of 5.2 kilometers and 13.14 kilometers. "It doesn’t matter how fast you run. You can take a break in the middle, but as long as you start running, you must stick to it. For people who don’t usually exercise, it is still difficult. If you want, find someone to run or spend money on it. "

　　Take a well-known sports App as an example. In 2021, nearly 50 large and small running events were launched, and nearly 2.5 million people signed up to participate. In the photos on social platforms, some users collect medals and other running surroundings like collecting blind boxes and dolls, which attracts people to flock and comment, and it has become a traffic password.

　　traffic

　　There is a dummy behind the fake movement.

　　The end of the live broadcast is to bring goods, and the end of the movement is to socialize.

　　In Qian Yi’s view, running, like paddle board, frisbee, fitness and yoga pants, helps to create the most popular sports-loving people among young people today. Love sports, which means "having money and leisure", is actually the recognition and yearning for the healthy and exquisite lifestyle of the middle class.

　　If you exercise, you will naturally get some sun. If you can’t reach the amazing pace of running "Great God", you can only make some names and add some fun to your creative ideas. Everyone’s praise is also a kind of motivation.

　　"Otherwise, there won’t be so many strategies on the Internet to teach you to run out of diamond-shaped and heart-shaped … …” Qian Yi said with a smile that he ran through the route of "Elephant" pattern in Tiantan Park according to the raiders, and after the trajectory was exposed to the circle of friends, the number of praises really increased significantly, which made him very useful. "To put it bluntly, vanity is at work, but it’s not a bad thing. Who doesn’t have vanity?"

　　Beauty-treated photos before releasing them, pretending to be on vacation when you’re not out, and basking in other people’s road maps and medals instead of running … … In the eyes of Liu Xingliang, a well-known Internet scholar, these behaviors all show people’s humanity of "sharing" and "showing off", which is also the user psychology that Internet products attach the most importance to in-depth research.

　　"The earliest BBS, how many posts have what kind of level, hot the glory of the king, bronze and silver level play up … … Many Internet products will introduce a user rating system. The accumulation of medals and badges represents the experience of the owner in this field, allowing users to go to the top and keep getting it. "

　　In addition, in order to promote and create a strong word-of-mouth fission, products will spare no effort to encourage users to send social media, and we must continue to find discussion points and "out of the circle" angles for products.

　　All kinds of medals and activities launched on festivals clearly know this. What’s more special and more ceremonial than giving each other a custom-made holiday medal? That’s what I got by running (or asking for it) specially for you! Some people even started a discussion on the Q&A website. "The boy I secretly love, 520 is willing to run 13.14km for me, but I paid 39 yuan for the registration activity. Will he like me too?"

　　By the end of the year, many products will be scrambling to launch all kinds of inventory, showing how much money we spent, how many roads we walked, how many cars we took and what songs we listened to … … Liu Xingliang believes that all kinds of names are also designed to help users create personal settings, thus promoting sharing and communication. "The essence is the same."