In terms of price, Sina quoted in May that BYD Qin PLUS DM-i had 111,800 new cars nationwide.

Many consumers think that the cost of buying a car plus the cost of maintaining a car every year is really a lot of money, but now taxi software is so popular that it is convenient and cheap to take a car, and it is not practical to buy a car. However, in bad weather such as cold or hot, carrying a heavy shopping bag or dragging a huge suitcase, or when the driver is in an emergency, he will feel the pain of waiting. Although cars are consumables, and even the rate of preservation is not high, there is no denying that owning a car of your own can really bring great convenience to life, such as going to go on road trip.

Today, we will take a look at the new car BYD Qin PLUS DM-i, including the design, rough interior, high and low performance, etc. Presumably, small owners have dived into major forums and dug countless evaluation videos, so there is no need to go into details in small series. Now, our focus is on the transaction price, discount, sales volume and value preservation of Qin PLUS DM-i, so as to help small owners who are basically targeting and waiting for the opportunity to start more comprehensively.

BYD Qin PLUS DM-i achieved a maximum discount of 95,900% on the transaction price in the past month, with the highest cash drop of RMB 4,800, and the national sales of new cars starting from RMB 125,900. The point price is for reference only, and the actual transaction price is subject to the local dealer.

The figure below shows the sales data of BYD Qin Plus DM-I. The national sales volume in the last month was 13,443 vehicles. I wonder if BYD is still satisfied with this achievement. Most people will follow the sales volume when buying a car, which is the main basis for most people to judge whether a car is good or not without in-depth understanding of a car. Although it is not accurate, it is not groundless, but if you have higher requirements for car selection, you need to make more efforts to fully understand it.

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at the word-of-mouth score of BYD Qin plus DM-I. The comprehensive score of BYD Qin PLUS DM-i is 4.75, and the result is not bad, so BYD Qin PLUS DM-i can be considered.

If you have seen the above, you still have doubts about whether BYD Qin PLUS DM-i is worth buying, then you can also look at the performance of competing products of BYD Qin Plus DM-I. Among the following competing products, the Roewe ei6 MAX sold the most last month, with 662 cars. There is always one car for you.

If the price of Qin PLUS DM-i is suitable recently, then friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

Xinyang Volvo XC90 is on sale! The latest offer is 467,000 yuan, which is very beneficial today.

According to the news of car home Xinyang preferential promotion channel, preferential promotion activities are being carried out in Xinyang area. The minimum starting price of this luxury SUV is 467,000 yuan, and the maximum discount amount reaches 179,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

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Volvo XC90 is a luxury SUV, and its design is full of strength and modernity. The front face adopts Volvo family-style design language, and the air intake grille adopts a unique straight waterfall design, which shows the unique charm of the brand. The body lines are smooth, and the overall style is simple and atmospheric, which makes people recognize that this is Volvo’s work at a glance. At the same time, XC90 is also equipped with a series of high-end configurations, such as LED headlights and unique taillight design, which makes it more conspicuous when driving at night. In addition, the XC90 also adopts a unique body color and wheel hub design, which makes it more eye-catching in appearance. In a word, the design of Volvo XC90 is full of Nordic style, which is both simple and luxurious and impressive.

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Volvo XC90 is a luxury SUV, with a length, width and height of 4953*1958*1778mm and a wheelbase of 2984mm, with smooth body lines and stable overall shape. The specifications of the front and rear wheels are both 275/45 R20, and the tire width is larger, which can provide better grip and stability. The lines on the side of the car are simple and smooth, showing the unique design style of luxury brands.

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The interior design of Volvo XC90 is full of Nordic style, simple and generous, with attention to detail and comfort. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, so that drivers can easily find the driving posture that suits them. The 9-inch central control screen has a large size, supports voice recognition control system, and can control functions such as multimedia system, navigation, telephone and air conditioning. The front seat is made of leather, which supports front and rear adjustment, backrest adjustment, height adjustment and lumbar support, providing a comfortable riding experience. The co-pilot seat also supports a variety of adjustment methods, including front and rear adjustment, backrest adjustment, height adjustment and lumbar support. The front seats are also equipped with heating function, so that drivers can enjoy a comfortable driving experience in cold weather. The rear seats can be tilted in proportion to provide more storage space. In addition, the front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. Generally speaking, the interior design of Volvo XC90 is very user-friendly, providing many comfortable and convenient configurations, so that drivers and passengers can feel more comfortable driving experience during the journey.

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Volvo XC90 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. The car is equipped with an 8-speed automatic transmission, which can provide a smooth shifting experience and meet the needs of daily driving. This engine performs well when accelerating, and also has good fuel economy performance, which brings more comfortable driving experience to drivers.

The design of Volvo XC90 has always been one of its highly praised highlights, which has also been confirmed in the evaluation. He/she said that he/she was "absolutely satisfied" with the appearance of XC90, especially the iconic Raytheon Hammer, low-key blue and overall streamlined design, which was very fashionable. In fact, the design of XC90 has always been full of Nordic style and simple aesthetic feeling, and at the same time, it incorporates modern design elements, making people recognize its unique style at a glance. No matter from the details to the whole, the Volvo XC90 shows the exquisite design and care, which brings incomparable driving pleasure and experience to the owners. Therefore, if you are also interested in a luxury SUV with both fashion and personality, Volvo XC90 is undoubtedly a good choice.

On December 17th, BYD "Qin" went public.

  On the evening of December 17, 2013, BYD’s new plug-in hybrid vehicle Qin was officially released in Beijing. The new car is available in flagship and distinguished models, with a minimum price of 189,800 yuan. As a vehicle driven by gasoline engine and battery, BYD-Qin hybrid mode has an acceleration time of 5.9 seconds, a top speed of 185 km/h and a comprehensive fuel consumption of 1.6L.

  Before the press conference, BYD also organized Qin’s track test activities, in which Qin’s best performance in 0-200 km acceleration was only 7.82 seconds.

  Qin continued the design of the previous concept car, which was bolder and sharper in the body lines, and chrome-plated decoration was added on both sides of the front bumper. The headlight group was equipped with LED daytime running lights and headlights with adjustable lenses. In addition, an oval fog lamp is added to the inside of the bumper. The taillight group is also very novel. In addition to the brand and model identification, there are special signs indicating the identity of its dual-mode electric vehicle.

  In terms of body size, the length/width/height of the car is 4740*1770*1480mm and the wheelbase is 2670mm, which is similar to BYD’s sharp figure.

  BYD Qin’s configuration is very high, and it comes standard with remote driving function. It also adds cloud service, which can realize remote control of vehicles through 3G signals. There are also panoramic images, seat ventilation+heating and even seat memory configurations. In terms of safety, Qin is equipped with 12 airbags in addition to active safety devices such as brake priority system (BOS), ABS+EBD, ESP and tire pressure detection system.

  Qin adopted BYD’s DM parallel mode dual-mode hybrid system, which can be driven by pure electric or gasoline+electric mode.

  The new car is equipped with a 1.5L in-cylinder direct injection+turbocharged engine with a maximum power of 113kw and a maximum torque of 240 N m. In addition, there is a motor with a rated power of 40kW and a maximum power of 110kW to match it. BYD Qin adopted a self-developed 6-speed DCT dual-clutch automatic gearbox in the transmission system.

  In addition, BYD also provides a six-year or 150,000-kilometer long warranty for the whole vehicle and a lifetime free warranty for batteries. The sincere after-sales service policy provides another reason for consumers to choose BYD Qin.

  BYD Qin, which was originally planned to die a month ago, was postponed to this day to cooperate with the introduction of new energy policy. According to the subsidy policy for new energy vehicles, the purchase of BYD Qin will enjoy 35,000 yuan of state subsidies and different degrees of local subsidies. It is estimated that the actual price of "Qin" will be less than 150,000 yuan in most cities. When buying BYD in Shenzhen, the lowest price after enjoying the subsidy is only 119,800 yuan.

When will the controversy over cultural elegance and vulgarity stop when Yang li Ping Dance Company dances "Subject III"?

3.jpg, the star of criticism.

□ Xu Jinglan (Chongqing University)

Recently, the Yang li Ping Dance Company and the Russian Royal Dance Company danced "Subject III", which once again pushed this dance to the forefront, and triggered a heated discussion among the public about the boundaries between dance art and culture. Many netizens have previously said that "Yang li Ping’s jumping subject three is my biggest bottom line". However, Yang li Ping’s team really jumped up "Subject 3" at the curtain call recently.

With its unique repetitive movements and magical music, the dance of "Kemusan" quickly became popular in the Haidilao incident, and its easy-to-understand characteristics undoubtedly attracted a large number of audiences. However, the popularity of this "vulgar" culture has also triggered in-depth discussions on artistic value and connotation. Many people question whether a professional art team like Yang li Ping should take part in such a "popular" performance, which is considered to be detrimental to the elegance and depth of art.

The debate between refined culture and popular culture is not a new topic, it reflects the society’s pluralistic cognition of art and culture. On the one hand, we can’t ignore the powerful influence and attraction of "vulgar" culture in mass communication. Popular cultural phenomena such as Phoenix Legend’s Divine Comedy in Square Dance, with its grounded language, cheerful melody and easy-to-imitate movements, have successfully crossed the boundaries of age, region and social class and won the love and pursuit of the general public. This feature of being close to the people and entertaining makes the "vulgar" culture spread and popularize rapidly and become an indispensable part of people’s daily life.

However, on the other hand, we should also be soberly aware that those enduring cultural treasures often contain profound connotations and far-reaching significance. These cultural forms may be classical literature, traditional art, philosophical thoughts or historical heritage. They have undergone the baptism of time and the precipitation of history, bearing the crystallization of human wisdom and the richness and diversity of the spiritual world. These cultural treasures are not only our cultural heritage, but also important resources for us to understand ourselves, explore the world, improve our literacy and enlighten our thinking.

The evaluation of art and culture should not only stay on the superficial distinction between elegance and vulgarity. Every cultural form has its own value and significance. Whether it is elegant art or popular entertainment, it may touch people’s emotions at some level, lead to thinking or bring fun. In recent years, with the rise of "fast-paced culture", people’s stay for works of art is shorter, and magical works of art occupy our eyes. However, this does not mean that the value of depth and connotation in art and culture has been weakened. On the contrary, the existence of fast-paced culture highlights people’s desire for instant satisfaction and relaxed entertainment, which is an important embodiment of the diversity of art and culture.

We need a more open and inclusive attitude in the face of the controversy over cultural elegance and vulgarity. The development of art and culture should be a process of multiple coexistence and mutual influence. Professional art teams try different performance forms, including the so-called "vulgar" culture, which may provide new inspiration and perspective for artistic innovation, and at the same time attract public attention to artistic works. At the same time, we should also encourage and support those cultural creations with profound meaning and connotation, so as to enrich our spiritual life and social and cultural landscape.

The phenomenon that "the world is a huge subject three" reminds us that no matter who jumps into "subject three", in this era of information explosion, we encourage artists and creators to explore and try different art forms and expressions bravely, and at the same time, we should create more and better works that people like. We should also face and evaluate art and culture with an open and inclusive attitude, so as to jointly promote the progress and development of human spiritual civilization.

Shaoxing Volvo V60 hot promotion! The highest discount is 36,700, and the car is sufficient.

In the preferential promotion channel in Shaoxing, car home, we are very happy to announce that preferential promotion activities are under way! As a luxury car loved by consumers, the price of Volvo V60 in Shaoxing area is now more close to the people. The lowest starting price is 315,800, and the highest discount is 36,700. If you want to know more about the discount, click "Check the car price" in the quotation form!

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Volvo V60 is a luxury medium-sized station wagon, with a simple design and a sense of power. The front face adopts the iconic Volvo family design, and the straight waterfall air intake grille and large chrome trim are very eye-catching. The body lines are smooth, and the sides are designed with double waistlines, which highlights the sense of movement and movement. The rear design is simple, and the taillights are made of LED strip, which is recognizable after lighting. The overall style is elegant and noble, which shows the unique design style and high-quality manufacturing technology of Volvo brand.

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Volvo V60 is a medium-sized station wagon with a length of 4778mm, a width of 1850mm, a height of 1437mm and a wheelbase of 2872 mm.. The body lines are smooth and unique, especially the side line design, which is more slender and shows elegant temperament. Tyre size is 235/45 R18, and the rim style is fashionable and atmospheric, which makes the whole vehicle more sporty. The specific parameters of the rear tread (mm) and the front tread (mm) are not provided.

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The interior design of Volvo V60 is simple and atmospheric, and the overall style is mainly Nordic style. The steering wheel is made of leather, which supports manual adjustment up and down and back and forth, and feels comfortable. The central control screen has a size of 9 inches, supports voice recognition control system, and can control multimedia, navigation and telephone functions. There are two USB/Type-C interfaces in the front row and the back row, which is convenient for charging and connecting devices. The seats are made of leather, and the front and rear seats, backrest, height, leg rest and lumbar support can be adjusted. The front seats also support heating and electric memory functions. The rear seats can be laid down in proportion, which increases the flexibility of space. Generally speaking, Volvo V60 is a medium-sized vehicle worthy of consideration because of its rich interior configuration, comfort and practicality.

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Volvo V60 is equipped with a 2.0T 250 HP L4 engine with a maximum power of 184 kW and a maximum torque of 350 N m.. The car uses an 8-speed automatic transmission, which can provide a smooth shifting experience. The high performance of the engine and the intelligent design of the gearbox enable drivers to enjoy a more comfortable and stable driving experience. In addition, Volvo V60 is equipped with advanced safety technology and luxury configuration, which brings a safer and more comfortable driving experience for drivers and passengers.

In this article about the price reduction promotion of Volvo V60, we have introduced various features and advantages of this model. It has impressive design, spacious and comfortable interior space, excellent safety performance and powerful power system. Now, we are pleased to announce that we are offering special promotions so that you can buy this excellent model at a more affordable price. If you are interested in Volvo V60, now is an excellent time. Don’t miss this rare opportunity. Go to our dealer now to learn more details and enjoy this offer!

Ideal launch L9 product experience promotion plan to improve the experience.

  

  With the delivery of Ideal L9 (Parameter | Inquiry), Ideal Official has recently received a lot of feedback about the product experience. A few days ago, LI officially released the ideal L9 product experience improvement plan, including three-screen simulcast, three-screen simulcast, mobile App car control authority and other functions, all of which are planned to be realized through the next OTA upgrade and the fourth quarter.

LI 2022 Ideal L9

  1. Three-screen simultaneous playback and three-screen simultaneous projection function

  When many people watch videos and play games in the car, the "interoperability" of the three screens is very important. This requires two new functions to support: three screens play the same video or three screens project at the same time.

  In the fourth quarter, three-screen simulcast and three-screen simulcast will be realized through OTA. Iqiyi will be the first application to support three-screen simulcast, and other video applications will follow. At that time, no matter in the front row or the back row, everyone can enjoy watching videos and playing games.

Ideality L9

  In order to better enhance the screen projection experience, we will also launch "Double Type-C Direct Projection Line" and "HDMI to Type-C Direct Projection Line" in the official mall, which is compatible with more game consoles, mobile phones or tablets. It is expected to go online on September 25th.

Ideality L9

  2. Problems of three-screen scanning code login application

  At present, the relationship between the three screens in the L9 car is equivalent to the three tablets we use at home, and the applications in each screen need to scan the code separately to log in. For users who have just picked up the car, it is really cumbersome. In order to solve this problem, we have a preliminary solution at present, and some applications can complete the login of three-screen applications in the same screen in the fourth quarter.

Ideality L9

  3. The sharing function of the car control authority of the mobile App.

  When many people want to use the same car, everyone needs a "mobile phone key", but privacy and convenience need to be taken into account at the same time. At present, we have formed a preliminary plan internally and plan to OTA in the fourth quarter.

  4. Small refrigerator experience improvement

  L9′ s mini refrigerator can only be opened in the second row, but we found that the driver and passenger also have the need to use the mini refrigerator. In the parking scene, when people sitting in one row reach for the small refrigerator in the second row to get drinks, the cooling or heating mode may change due to accidental touch.

Ideality L9

  In order to solve this problem, in the fourth quarter, we will increase the switch of small refrigerator door in the central control panel. At the same time, the continuous working function of the small refrigerator after leaving the car will become a long-term setting item, which can keep the small refrigerator working after locking the car only once.

  5. Air conditioning logic optimization

  In order to make the automatic air-conditioning function meet more people’s car habits, the automatic air-conditioning function of L9 provides "five automatic grades", with the first gear being the weakest and the fifth gear being the strongest.

  In the current logic, after the "automatic mode" is selected in the screen, the "automatic 1st gear" is entered by default, so when the car is very hot, everyone will feel that the cooling is not fast enough. In the next OTA, we will optimize it to "Automatic 3rd gear" by default after selecting the automatic mode, which is also the most comfortable air volume level, taking into account the cooling/heating speed.

Ideality L9

  In the remote air conditioning function, the remote air conditioner will be changed to "automatic 5th gear" by default to realize rapid cooling/heating, which will also be optimized in the next OTA.

  6. The stability of the 5G network of the vehicle is improved

  L9′ s 5G network uses an Internet of Vehicles card, which is different from our commonly used mobile phone card. In the same area, network service providers have different network configuration strategies for car networking cards and mobile phone cards, so their actual network performance may be inconsistent. In the previous network test, we have covered most cities in China, and at present, we are also jointly conducting road tests in more cities to continuously improve the network stability in various regions.

  In addition to the operator’s reasons, some strategies of the car itself may also lead to poor network experience, which may cause problems such as slow recovery of the network in and out of the basement and occasional disconnection of the App car control. We will optimize them in the next OTA and the fourth quarter.

  7. Sound effect optimization

  Based on L9′ s high-quality audio system hardware capability and everyone’s feedback, we optimized the audio effect, which will be realized by OTA in the fourth quarter.

Ideality L9

  8. Navigation-assisted driving experience is improved.

  Navigation-assisted driving relies on high-precision maps, but the update speed of maps can’t keep up with the changes of actual road conditions. For example, after the high-speed construction section in a certain place is over, if the map is not updated in time, it will lead to the degradation of navigation-assisted driving, accompanied by sound reminders. This will cause the use of navigation-assisted driving to be interrupted occasionally, which is not continuous enough.

LI 2022 Ideal L9

  In the fourth quarter, we will combine the ability of map positioning and visual perception to greatly reduce the degradation in the use of navigation-assisted driving functions. At the same time, we will greatly improve the accuracy of the speed limit value of navigation-assisted driving.

  9. Mobile phone Bluetooth key experience optimization

  In the next OTA, we will further optimize the functions of "automatic locking when leaving the car" and "automatic unlocking when approaching" of the Bluetooth key of the mobile phone, so as to solve the problem that the timing of automatic unlocking is inconsistent with everyone’s daily car habits.

  Of course, in addition to the new functions and optimization projects mentioned above, we are still planning more new functions and solving some experience problems, such as the occasional car control of mobile App, inaccurate accompanying mileage in App, etc.

Zhiji’s goal: let everyone have a dedicated driver.

"It’s so obedient that it will automatically open the door as soon as it hears me coming to it. When I wash the car, I have to put my mobile phone far away." On April 18th, at the Shanghai Auto Show, Tang Wei, the owner of Zhiji, shared that the car is smart, but I hope it won’t automatically open the door when washing the car. Tamia Liu, co-CEO of Zhiji Automobile, responded at the scene and iterated at the fastest speed.

Intelligentization brings a lot of convenience to the car. Taking the mobile phone as an example, it can replace the function of the car key, start the air conditioner remotely, unlock it, authorize friends to drive the car, etc. When the owner approaches the car with his mobile phone, there are interactions such as flashing lights, honking horns and opening the car door.

However, just like what happened in Tang Wei, while intelligence brings convenience, it will bring some new troubles due to thoughtlessness. The interaction between Tang Wei as the owner of Zhiji and the brand has also become a vivid scene of automobile intelligence ecology. Automobile intelligent manufacturers have designed many scenes to meet the wishes that can only be imagined but cannot be realized in the traditional automobile era. In the process of using, the owner found unreasonable points, and the comprehensive data was continuously fed and learned. After investigation, design, feedback and promotion, the upgrade iteration was quickly completed.

The intelligent problem raised by Tang Wei is the focus of the release of Zhiji at the Shanghai Auto Show. The AI4M intelligent strategy announced by Zhiji takes "AI" artificial intelligence as the core, so that cars can observe, think and act like "people", and the goal is to let everyone have a dedicated driver.

In order to achieve this goal, Zhiji said that it will rely on the scientific and technological accumulation of SAIC for many years and the core self-research of Zhiji Automobile since its establishment three years ago, and at the same time deepen the strategic cooperation with Alibaba Cloud, Zebra Zhixing, Momenta and other leading forces in the field of intelligent technology in China, actively lay out the whole chain closed-loop innovation of the brand-new intelligent electrical architecture, and launch the "China Intelligent Scheme".

Zhiji believes that the AI era has accelerated the landing speed of artificial intelligence in the real world. In the field of autonomous driving, perceptual intelligence and cognitive intelligence are two key issues that need to be solved urgently. In the past few years, perceptual intelligence has received full attention from the whole industry. While improving perceptual intelligence, Zhiji cooperated with Momenta, a global head intelligent driving algorithm player, to launch the industry’s first D.L.P artificial intelligence decision planning model.

Zhiji took the lead in using deep learning to plan, greatly improving the takeover rate and realizing the driving ability like an old human driver. According to the on-site introduction of Tamia Liu, the current takeover rate is about once per 100 kilometers, and it will increase tenfold every two years. In the future, the takeover mileage will increase to once per 1000 kilometers or even once per 10,000 kilometers.

Based on this strategy, the high-speed elevated NOA (Automatic Aided Navigation System) will be launched on Zhiji L7 at the end of April. The first batch of open cities will be "Shanghai, Jiangsu, Hangzhou, Jiaxing and Lake", and LS7 will be upgraded and promoted to the whole country within this year.

By then, NOA of Zhiji can carry out dynamic path planning for closed high-speed elevated roads, and complete lane keeping, automatic speed adjustment, active lane change overtaking, automatic up-and-down ramp and other behaviors within the design area.

Tamia Liu emphasized that after completing the game calculation of active lane change and gap insertion, the driving quality is actually a highlight of Zhiji. Zhiji NOA’s driving behavior deeply learns from professional drivers, not frequently accelerating and decelerating, but making reasonable and comfortable actions to complete the instructions.

Zhiji said that the intelligent strategy with AI as the core is not just a written plan. In the second half of 2023, an intelligent medium-sized city cross-border SUV will be launched to solve the pain points of users in urban travel with intelligent solutions. An intelligent sports coupe, which is expected to be launched in 2024, is equipped with the latest Qualcomm 8295 high computing power chip, takes the lead in adopting solid-state batteries and adopts a brand-new three-electric system including carbon fiber rotor technology. The car will enter the "2-second acceleration club" and fully reproduce the F1 driving experience. The two models launched in 2025 are based on a new vector magic architecture and a modular magnetic open platform, which reconstructs the vehicle space and allows users to enjoy a subversive intelligent experience.

Upstream journalist sang Jian

Editor: Kevin·Z

Editor: Wu Jian

Audit: Mao Dan

The movie marketing G point that live broadcast can be sultry: stars can’t reach TV.

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive feature In the age of entertainment to death, serious and not serious can be changed to entertain the public. The birth of the live broadcast not only gave the folk people a broader entertainment platform, but also satisfied the netizens’ desire for privacy and expression with real-time pictures and fragmented barrage.

The anchors occupied the media seats.

  On the red carpet and at the press conference, you will find that in addition to the "long guns and short guns" of photographers, there are many beautiful women holding selfie sticks and talking to themselves with headphones. These are the most popular live broadcast anchors. Compared with them, online media is more like traditional media.

  Nowadays, these live broadcast platforms have also become an important part of the film announcement, and more and more anchors have become frequent visitors to major occasions.

 Fang Li’s greatest contribution to the tens of millions of box office for "A Hundred Birds at the Phoenix" is actually live broadcast.

For the promotion of the movie "The Magic Wheel", three female anchors were invited to go to the shooting site for live exploration on the cruise ship.


  Wang Baoqiang, who was the director for the first time, broke the popularity of 5 million in three minutes on the set of his first film "Make a scene in Tianzhu" (did you notice that rocket, which is worth 500 RMB).

The Jing Wong online movie "My Goddess of Need" conference directly contracted the focus maps of eight live broadcast platforms, with nearly 100,000 online users in real time, and the total coverage is expected to reach 10 million times.

It is already a routine to use star live broadcast for the new film. Charmaine Sheh and Nick Cheung are broadcasting the conference of The Apostles.

In addition, this year’s China Watch Award has a unique way, integrating the award release with the promotion unit of "New Force of Chinese Film" and adopting a brand-new mode of "M+N" for multi-channel communication.

  The live broadcast’s attack on 2016 is like a barrage.

 

  Trees attract the wind, and the corresponding regulatory system naturally follows. How will the positioning of "Live Wind" be impacted? How will the live broadcast platform respond? Are anchors really more useful than stars for film marketing?

 

  With these questions, Zi Shijun chatted with An Yugang, general manager of the well-known film marketing company, Daniel Wu, the anchor of the fighting fish industry who participated in the live broadcast of the China Watch Award, and the insiders of the fighting fish platform.

"It knows what netizens like" — — Marketing tycoon said

An Yugang


  An Yugang, an influential benchmark figure in film marketing and general manager of the film industry, has successfully helped many films become box office winners, and has been recorded in classic marketing cases.

  A few days ago, the announcement of "Amazing Thieves 2", which was marketed by the film industry, caused a sensation again. Twenty or thirty anchors sat in the golden position in the front row of the conference, attracting countless audiences and successfully creating momentum for the film:

Q: Can you describe what the scene was like that day? Did it meet your expectations?

 

A:I thought it was hot, but I didn’t expect it to be so good and very happy.

  On that day, the first row was occupied by the founder, and the second and third rows were given to online celebrity, the most golden position. At that time, the owner of the film, Qiu Jie (CEO of Lion Mouse Film), glanced at a live broadcast box of online celebrity, and casually looked at it. It was 40,000 yuan, so its publicity was on the top of a small media. And those who like the anchor are really the most consistent with my target audience, and the conversion rate is relatively high.

 

Q:Will the anchors be asked what to do, or will there be restrictions on their language and comments?

 

A:No, whatever. In fact, this thing is like some promotional videos that want us to film the artist’s makeup in the lounge. These are what the people are more concerned about. They don’t like to always see the flow you designed on the stage to go to 12345. He prefers to look at some edges and corners. The anchors can publicize things that are usually invisible.

 

  Tell a funny detail. At that time, we had a sponsor at that event, and one of their cars was on the right side of the podium. There’s an anchor who’s been shooting that car around. Advertisers are so happy. How can traditional media keep shooting that car for you?

 

  As for the anchors, we are all in a cooperative state at present, and the process of our own design is also very beautiful and interesting. I won’t leave her a chance to have negative comments.

On the same day, The Pirates 2 teamed up with 28 live broadcast platforms and contracted the focus map.

  In fact, the live broadcast circle is like the embryonic form of the entertainment circle. Although the star’s own fan base makes their original onlookers more. But these amateurs have their own way of living. Come to think of it, they are actually more suitable for eating live broadcasts than stars.

Q:How to treat the relationship between live broadcast and film marketing?

 

A:Quite simply, my concept of film marketing has always been content (film) and establishing contact with users. Live broadcast is just a certain model established. It used to be a radio and television website, but today it is an APP, a variety of network sizes, or something. Live broadcast is the latest form today. It’s just a channel for me to reach my target users from the perspective of movies, and there is an interactive connection.

Q:Compared with other mobile platforms, what are its advantages and values?

 

A:Lively. For example, if I go to find a large size, the best he can do is to help me with the graphics and text, and then add my trailer. But the live broadcast, as I mentioned, he will put all the details of my press conference — — And it’s the details he realizes, right? He knows what his netizens like.

Q:What’s the difference between a star doing live broadcast and online celebrity doing live broadcast?

 

A:Stars have a large base and many fans. Come up and duang, blow up. At the same time, the interaction with netizens is also an effect of expanding influence and flattening.

 

  But online celebrity is the other way around. His base may not be that big, but the advantage is that I think they may be more open and have a larger scale. I don’t mean taking off clothes, but their speech scale, or telling jokes and so on.

 

Q:New media is undoubtedly a new battlefield for film marketing. Will you consider other attempts later? For example, let the stars participate in the live broadcast, or more high-tech ARVR?

 

A:I’m already trying, Love O2O. We also discussed this matter in the group this morning. We should use AR, and a virtual person may be established on the mobile phone. For example, if you are now, a Jing Bo Ran in ancient costume will suddenly be projected around you. You can communicate with him. In fact, if VR is used, there is also a project being done, but that will be more suitable for short videos, and the human body may not be able to stand long videos.

You don’t need your cell phone number. You think it’s okay to stop? Scared out in a sweat …

  ▌ This article source: Guangzhou Daily, Suzhou Public Security Micro Police, Fuzhou Public Security.

  CCTV News:I don’t need my mobile phone number. Can I just stop it? If you think so, you are all wet!

  The netizen bought a mobile phone card and accidentally found that the former card owner’s Alipay and other information can be known!

  Recently, a message circulated in the circle of friends:

  I helped my son to get a new mobile phone SIM card. As soon as I put it in my mobile phone, it shows that this number has been registered with WeChat (the contact number keeps popping up in the system, asking to add friends), and then I use this mobile phone number to check Taobao and Alipay, all of which are easily entered. Fortunately, I am a good person, otherwise the money in the bank card bound by this person may be inexplicably gone in a blink of an eye … …

  This message came from a netizen named "Noisy Mom". She said that after buying this second-hand mobile phone card, she found that the former card owner used this number to bind too much information. She wants to find the former card owner and untie his bound things. But obviously, it is not possible to call this number again, so where can I find the former card owner?

  Noisy mom searched the Internet for related questions, but who knows that some related "tutorials" jumped out: the mobile phone number is the login name, as long as you bind the mobile phone, and you can also tell you intimately whether this mobile phone is registered with Taobao or Alipay; Don’t know the login password? The system will also tell you what to do if you forget your password. You only need a mobile phone verification code. 

  That is to say, as long as you have your mobile phone number, your account number and password! Give it a try, if you really enter this card owner’s Taobao account, you can see all kinds of information — — Where did you go to college, where did you often receive the goods, where did you live, where did your girlfriend live, where did you go before, and where did you go now … …

  When logging in to Weibo registered with this mobile phone number, even the password is the default, and all the Weibo information that you and others can see is presented one by one, so that you can not only know the life experience of the original card owner, but also know some subtle moods at a glance.

  With this simple method of resetting the password, you can definitely get into Alipay and the bound bank card. As long as you go in, you can control the money inside like a master. Think carefully and be extremely afraid!

  Former card owner: I forgot to untie the number I used in college after changing it.

  "Noisy Mom" found a frequent number through the information on the mobile phone card and tried to call it in the hope of finding the owner of the original number. When I heard the phone call from "Naomao", the other end of the phone was shocked. Soon, the noisy mother got in touch with the original owner of the mobile phone number.

  The former owner of this mobile phone number said that it was used in college. After work, the company gave it a new number, and the old number was no longer used, but I forgot that it was also bound with Weibo, WeChat, Alipay and two bank cards.

  "It’s met a good man! In the process of unbinding, the mobile phone verification code is constantly needed, and the mother keeps sending it. " It took a lot of effort, and the former card owner finally untied Alipay and other software with the help of his mother.

  It turns out that the number you stopped using will be recycled by the sales number and given to others for the second time. If you used it to bind Weibo, WeChat, Alipay, bank card, etc. before and didn’t cancel it, it would be very dangerous! Most people may not realize it.

  Operator: the data bound to other companies cannot be cleaned up after the mobile phone sales number is recovered.

  The customer service staff of the communication operator said that if a mobile phone number is overdue for more than 60 days, it may be recycled, and when it will be released for reuse, the time may be long or short. This is not necessarily the case.

  Why is there so much personal information bound to the recycled SIM card?

  The customer service replied that this is a secondary numbering, and some information related to the operator company will be cleaned up, but there is no way to clean up the information of other companies.

  Introduction: What should I do if my mobile phone is lost or my number is disabled?

  1. Back up the phone book

  Some people have too many important customers in their mobile phone address book, but they neglect it, and they don’t know it’s too late until they throw away their old cards. In addition, it is best to save the old card after replacing the mobile phone card to avoid being used by others.

  2. The mobile phone number does not need to be cancelled in time.

  Some friends directly abandon the old mobile phone card when changing the mobile phone number, thinking that it will automatically close and cancel as long as it is not used. In fact, although it will be automatically cancelled, it will take several months. During this period, the system will automatically deduct the monthly rental fee until it is cancelled. The mobile phone is connected with the user’s credit. Please cancel it in time for future business or banking business.

  3. Change the bank card binding

  After the mobile phone number is changed, it is necessary to modify the passwords of various bank cards and credit cards bound to it as soon as possible. You can also log in to online banking to modify online banking account information and change your mobile phone number. Those who have stopped selling their numbers can only bring their bank cards and ID cards to the business hall of the bank.

  4. Change QQ number and WeChat binding.

  Many people log in to QQ and WeChat directly through their mobile phone numbers. It is recommended to complete rebinding online before changing the mobile phone number.

  5. Change application bindings such as Taobao and Alipay.

  You can change the bound mobile phone number directly from the website. Taking Taobao as an example, changing the new mobile phone number requires the verification code of the original bound mobile phone. If you can’t receive the verification code, you can only apply for email replacement or contact customer service to modify it.

  6. Change the Weibo binding.

  Take Sina Weibo as an example.

  7, change the mailbox binding

  Take Netease mailbox as an example:

  8. Change the registration information of 12306 Ministry of Railways train ticket in official website.

  9. Member information change

  Some supermarket credit cards and daily chemical store credit cards can enjoy discounts by directly saying the mobile phone number and involve points. Please also remember to change it in time.

What is the situation from innovation to subsidizing community group buying?

  The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy". It is not surprising that the life of the same journey has walked out of an inverted "V" trajectory from rise to fall.

  The "giants" are still involved in the track of community group buying, but the startup companies that started first were "conveniently" crushed. On the morning of July 7, Tongcheng Life (now renamed Honey Orange Life), a community group buying platform, officially declared bankruptcy. According to the reporter, its founder, chairman and CEO He Pengyu was still talking with suppliers that night. During more than four hours of talks, he shed tears several times and promised to try his best to pay off his debts, but there was nothing he could do.

  Tongcheng Life is not the first enterprise to declare bankruptcy in the community group buying circuit, but its bankruptcy was called "the first case of bankruptcy in community group buying" by the media because of its high popularity, which caused a shock in the industry.

  Why is the same life "sudden death"? What is the situation of community group buying now? The reporter interviewed some people familiar with the matter.

  From innovation to subsidies.

  The usual reason for a company’s bankruptcy is poor management, but living together — — This company, which was established in January 2018 and belongs to Suzhou Fresh Orange Technology Co., Ltd., is obviously not included here. From He Pengyu’s internal letters to employees and suppliers, we can clearly see the inverted "V" trajectory of Tongcheng life from its rise to its rapid "fall". According to He Pengyu’s open letter, it only took about a year and a half. "Tongcheng Life has achieved a front-end performance and entered a benign development stage."

  At that time, Tongcheng Life was still the star of the community group buying track, which was recognized by many investment institutions. According to reports, in 2019, Tongcheng Life received four consecutive rounds of financing, ranging from tens of millions of yuan to 100 million US dollars. In June 2020, Tongcheng Life announced that it had completed the $200 million Series C financing. According to public reports, it was valued at about $1 billion before bankruptcy, and it can be regarded as a small and beautiful startup company.

  In recent two years, the community group buying model developed from fresh e-commerce has rapidly developed into a new format of e-commerce industry, which provides a new way to promote agriculture and enrich farmers and attract flexible employment in cities and towns, and also attracts a large number of entrepreneurial teams. Ten Hui Tuan, Xingsheng Youxuan and Tongcheng Life are the three fastest teams, which were once called "the third group" by the outside world.

  However, the booming community group buying market has also attracted "giants" to enter the market. Since September, 2020, Ali, Meituan, Didi, Pinduoduo and others have offered "big killers" of price wars, and "buying food for one cent" has become popular, even the vendors in the vegetable market have felt the pressure.

  The sudden entry of "giants" broke the development rhythm of the whole community group buying track, and the rules of the game changed accordingly. The industry has changed from "innovation" and "implementation" to "capital" and "subsidy".

  According to the reporter’s understanding, in the face of the sudden crisis of survival, Tongcheng Life has also struggled, and at the same time, it has also sought capital mergers and acquisitions. It has discussed the acquisition intentions with JD.COM, Ali, ByteDance, Meituan, etc., and even a team has settled in due diligence, but in the end it failed due to changes in the wind direction of the industry.

  Li Ming (pseudonym), a former executive of Tongcheng Life, told the reporter, "At the end of June, Tongcheng Life also hoped to get better business data by increasing marketing efforts, and then obtain a ‘ Giant ’ The olive branch of the merger, but unfortunately it was rejected again. Later, due to the expiration of brand authorization, executives decided to start renaming and strategic transformation to make a comeback. Regrettably, at this time, suppliers began to concentrate on collecting money, which eventually led to the break of the capital chain. "

  At present, community group buying is still in the stage of rapid expansion and growth. Meituan (Meituan Optimization), Pinduoduo, Didi (Orange Heart Optimization) have occupied the head position, and Xingsheng Optimization and Ten Clubs have also been incorporated by JD.COM and Ali. After Tongcheng Life left, community group buying has become a game for "giants".

  After the shopping, it was a huge loss in the industry.

  The industry is not surprised by the fall of Tongcheng life. After the community group-buying track entered the era of "giants", it became the norm to fight for prices and head rebates, and no one could achieve positive benefits in the short term, while the service innovation and experience innovation at the customer end came to a standstill, and the internal consumption of the whole industry was serious.

  It is understood that the current profit rate of the community group buying industry has rapidly declined from profit to loss. Li Ming revealed that before the "giant" entered the market (before September 2020), the monthly sales of a platform with a volume like Tongcheng Life ranged from 800 million yuan to 1.2 billion yuan, and the gross profit was around 20%. After the "giants" entered, with the huge subsidies to consumers and the competition for "heads", the monthly revenue of the platform dropped by more than 80%, and the gross profit directly turned negative, and the whole community group buying market further slipped into the mire of losses in the whole industry.

  The regulatory authorities have repeatedly taken measures to curb this crazy involution under the disorderly expansion of capital. In December 2020, the General Administration of Market Supervision and the Ministry of Commerce organized an administrative guidance meeting to regulate the order of community group buying, with the participation of six Internet platform enterprises, including Alibaba, Tencent, JD.COM, Meituan, Pinduoduo and Didi. At the meeting, the "nine no’s" of community group buying were put forward. In March this year, the operators behind five community group buying platforms, including Meituan Youxuan (Shenzhen Meituan Youxuan Technology Co., Ltd.), were fined 1.5 million yuan for alleged unfair price behavior.

  But this still failed to curb the expansion of the "giants". On the one hand, they continue to steal similar "1 cent" activities, on the other hand, they seize the terminal market by greatly increasing the commission rewards and subsidies of "heads". Li Ming said that at present, the rewards and subsidies given by several giants to the "heads" of community group buying terminals have reached the highest level of 15% to 18%, basically subsidizing the platform’s own income. This is irrational competition and is suspected of disguised price war.

  On July 8, the reporter inquired about some community group buying platforms, which not only had the activity of "sending 15 eggs in 5 days", but also had 1.25 yuan a catty of sand sweet potatoes and 0.99 yuan a red heart pitaya. On the community fresh-keeping platform, the single pitaya with red heart is from 4 yuan to 5 yuan, and the sweet potato in sandy land costs 5 yuan a catty, which is much higher than the community group buying platform.

  Behind the shopping price and subsidies is the huge loss of the whole industry. According to public reports, in the first quarter of this year, the adjusted net loss of Meituan reached 3.892 billion yuan, and the investment of Meituan in community group buying business was about 10 billion yuan, which is expected to reach 20 billion yuan this year. In the first quarter, Pinduoduo’s gross profit dropped to 49.74%, and Pinduoduo invested about 6 billion yuan in buying more vegetables, and will increase investment in 2021.

  Suppliers are affected by the mess.

  From the booming performance to being forced to declare bankruptcy and exit, the collapse of Tongcheng Life is not only regrettable, but also left a chicken feather.

  In the early morning of July 8, He Peng Yu issued an open letter through his personal circle of friends, proposing three solutions to the bankruptcy of Tongcheng Life: to protect the rights and interests of all creditors to the maximum extent within the scope of law; Make every effort to preserve the existing assets, hand them over to the court for proper sealing and disposal, actively cooperate with the government’s guidance, and pay off the debts with the company’s assets; If the assets are not enough to pay off the debts, He Pengyu promises to start a business again. "I will record every debt clearly and try my best to repay the debts."

  It is also known that on July 8, Tongcheng Life issued a repayment plan for the supplier before starting the bankruptcy liquidation procedure. It had already paid the salary for employees in June and promised to pay social security for employees in the future.

  Although the entrepreneurial team of Tongcheng Life tried its best to make up for it, there were still many vegetable farmers, small vendors and even large and medium-sized suppliers who failed to get the payment on time.

  Since 2019, an animal husbandry company has cooperated with Tongcheng Life to supply eggs, and it has been owed nearly 800,000 yuan. After the crisis of Tongcheng life broke out, Mr. Wang, the person in charge of the company, came to ask for arrears. "There are hundreds of egg farmers behind me, so I have to go to the door to collect debts."

  According to the latest situation, on July 8, Tongcheng Life has started to repay some of its suppliers’ debts in advance, and the rest will be distributed by the court after the bankruptcy liquidation procedure is started. At present, the work is still in progress in an orderly manner.

  As of the morning of July 9, more than 600 suppliers have reached repayment agreements with Fresh Orange Technology, and the money mainly comes from the loan raised by He Pengyu and the team.

  On July 9, Mr. Wang booked a return ticket with the repayment agreement. But next time, if the community group buying platform collapses again, can suppliers be so lucky?